Latest / Shane Hewitt and The Nightshift
SHIFTHEADS: What Apple's 1984 Ad Reveals About Independent Thinking Today
Technology and independent thinking barely coexist anymore. You pull out your phone before deciding where to eat. You open GPS before trusting your instincts about which route to take. You search symptoms before calling a doctor. When exactly did checking replace thinking?
Apple sold the idea of unleashing creativity in 1984. The Macintosh was actually a black box. Dr. Paolo Granata's claim: we're controlled not by Orwell's oppression but by Huxley's pleasure, where too much entertainment makes thinking unnecessary. The evidence: you consult your phone before making decisions, like dogs…
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