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Writing a wedding business book - the full behind the scenes · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  I
• 0:00
  cannot
• 0:00
  believe
• 0:01
  it,
• 0:01
  but
• 0:01
  as
• 0:01
  this
• 0:02
  episode
• 0:02
  goes
• 0:02
  out
• 0:03
  live,
• 0:03
  my
• 0:03
  book
• 0:03
  is
• 0:04
  officially
• 0:04
  released
• 0:05
  to
• 0:05
  the
• 0:05
  world
• 0:06
  tomorrow,
• 0:06
  the
• 0:06
  1st
• 0:07
  of
• 0:07
  November
• 0:08
  2024.
• 0:08
  This
• 0:09
  is
• 0:09
  definitely
• 0:10
  one
• 0:10
  of
• 0:10
  my
• 0:10
  biggest
• 0:10
  personal
• 0:11
  and
• 0:11
  professional
• 0:12
  achievements,
• 0:12
  so
• 0:12
  I
• 0:13
  decided
• 0:13
  why
• 0:13
  not
• 0:14
  dedicate
• 0:14
  an
• 0:14
  entire
• 0:15
  podcast
• 0:15
  episode
• 0:16
  to
• 0:16
  the
• 0:16
  book.
• 0:16
  So
• 0:16
  today
• 0:17
  I'm
• 0:17
  going
• 0:17
  to
• 0:17
  take
• 0:17
  you
• 0:18
  behind
• 0:18
  the
• 0:18
  scenes
• 0:18
  of
• 0:18
  my
• 0:19
  whole
• 0:19
  year
• 0:19
  long
• 0:20
  book
• 0:20
  writing
• 0:20
  journey
• 0:20
  and
• 0:21
  I'm
• 0:21
  going
• 0:21
  to
• 0:21
  explore
• 0:21
  exactly
• 0:22
  what
• 0:22
  goes
• 0:22
  into
• 0:23
  writing
• 0:23
  a
• 0:24
  book.
• 0:25
  I'm
• 0:26
  Becca
• 0:26
  Poutney,
• 0:26
  wedding
• 0:27
  business
• 0:27
  marketing
• 0:28
  expert,
• 0:28
  speaker
• 0:28
  and
• 0:29
  blogger
• 0:29
  and
• 0:29
  you're
• 0:29
  listening
• 0:30
  to
• 0:30
  the
• 0:30
  Wedding
• 0:30
  Pros
• 0:31
  who
• 0:31
  Are
• 0:31
  Ready
• 0:31
  to
• 0:31
  Grow
• 0:32
  podcast.
• 0:33
  I'm
• 0:33
  here
• 0:33
  to
• 0:34
  share
• 0:34
  with
• 0:34
  you
• 0:34
  actionable
• 0:35
  tips,
• 0:35
  strategies
• 0:36
  and
• 0:36
  real
• 0:36
  life
• 0:36
  examples
• 0:37
  to
• 0:37
  help
• 0:38
  you
• 0:38
  take
• 0:38
  your
• 0:38
  wedding
• 0:38
  business
• 0:39
  to
• 0:39
  the
• 0:39
  next
• 0:39
  level.
• 0:40
  If
• 0:40
  you
• 0:40
  are
• 0:41
  an
• 0:41
  ambitious
• 0:41
  wedding
• 0:42
  business
• 0:42
  owner
• 0:42
  that
• 0:43
  wants
• 0:43
  to
• 0:43
  take
• 0:43
  your
• 0:43
  passion
• 0:44
  and
• 0:44
  use
• 0:44
  it
• 0:44
  to
• 0:44
  build
• 0:45
  a
• 0:45
  profitable,
• 0:45
  sustainable
• 0:46
  business
• 0:47
  doing
• 0:47
  what
• 0:47
  you
• 0:47
  love,
• 0:48
  then
• 0:48
  you're
• 0:48
  in
• 0:48
  the
• 0:48
  right
• 0:48
  place.
• 0:49
  Let's
• 0:49
  get
• 0:50
  going
• 0:50
  with
• 0:50
  today's
• 0:51
  episode.
• 0:51
  My
• 0:52
  debut
• 0:52
  book,
• 0:53
  Done
• 0:53
  is
• 0:54
  Better
• 0:54
  Than
• 0:54
  Perfect.
• 0:55
  Building
• 0:56
  a
• 0:56
  Profitable
• 0:56
  Wedding
• 0:56
  Business
• 0:57
  is
• 0:57
  officially
• 0:58
  out
• 0:58
  in
• 0:58
  the
• 0:58
  world
• 0:59
  and
• 0:59
  people
• 0:59
  have
• 0:59
  already
• 0:59
  pre
• 0:59
  ordered
• 1:00
  it.
• 1:00
  People
• 1:00
  have
• 1:00
  started
• 1:01
  to
• 1:01
  read
• 1:01
  it
• 1:01
  and
• 1:01
  I
• 1:01
  have
• 1:02
  to
• 1:02
  pinch
• 1:02
  myself
• 1:03
  every
• 1:03
  time
• 1:03
  I
• 1:03
  I
• 1:03
  see
• 1:04
  a
• 1:04
  picture
• 1:04
  of
• 1:04
  someone
• 1:04
  with
• 1:05
  it
• 1:05
  or
• 1:05
  someone
• 1:05
  makes
• 1:05
  a
• 1:05
  comment
• 1:06
  on
• 1:06
  the
• 1:06
  book.
• 1:06
  Because
• 1:07
  this
• 1:07
  book
• 1:07
  has
• 1:08
  been
• 1:08
  a
• 1:08
  journey.
• 1:09
  That
• 1:09
  journey
• 1:09
  started
• 1:10
  in
• 1:10
  November
• 1:11
  2023
• 1:12
  and
• 1:12
  today
• 1:12
  in
• 1:12
  the
• 1:13
  podcast
• 1:13
  I'm
• 1:13
  going
• 1:13
  to
• 1:13
  take
• 1:13
  you
• 1:14
  through
• 1:14
  that
• 1:14
  journey
• 1:14
  because
• 1:15
  I
• 1:15
  think
• 1:15
  it's
• 1:15
  interesting
• 1:15
  for
• 1:15
  you
• 1:16
  to
• 1:16
  hear
• 1:16
  how
• 1:16
  I
• 1:17
  got
• 1:17
  to
• 1:17
  this
• 1:17
  point
• 1:17
  with
• 1:17
  the
• 1:17
  book
• 1:18
  and
• 1:18
  also
• 1:18
  maybe
• 1:18
  it's
• 1:19
  something
• 1:19
  that
• 1:19
  you
• 1:19
  might
• 1:19
  like
• 1:19
  to
• 1:20
  do
• 1:20
  one
• 1:20
  day
• 1:20
  and
• 1:20
  hopefully
• 1:21
  this
• 1:21
  will
• 1:21
  help
• 1:21
  explain
• 1:22
  the
• 1:22
  journey.
• 1:23
  Now,
• 1:23
  to
• 1:23
  explain
• 1:24
  why
• 1:24
  I
• 1:24
  started
• 1:25
  writing
• 1:25
  the
• 1:25
  book,
• 1:25
  I'm
• 1:25
  actually
• 1:26
  going
• 1:26
  to
• 1:26
  read
• 1:26
  an
• 1:26
  extract
• 1:27
  from
• 1:27
  the
• 1:27
  book
• 1:27
  itself.
• 1:28
  This
• 1:28
  is
• 1:28
  from
• 1:28
  page
• 1:29
  12.
• 1:29
  It's
• 1:29
  part
• 1:29
  of
• 1:30
  the
• 1:30
  introduction.
• 1:30
  I
• 1:30
  was
• 1:31
  going
• 1:31
  to
• 1:31
  read
• 1:31
  a
• 1:31
  section
• 1:32
  to
• 1:32
  you
• 1:32
  because
• 1:33
  I
• 1:33
  wrote
• 1:33
  it
• 1:33
  a
• 1:33
  lot
• 1:33
  more
• 1:33
  elegantly
• 1:34
  than
• 1:34
  I
• 1:34
  can
• 1:34
  ever
• 1:35
  say
• 1:35
  it.
• 1:35
  Honest
• 1:35
  the
• 1:36
  Podcast
• 1:36
  When
• 1:36
  I
• 1:37
  stepped
• 1:37
  off
• 1:37
  stage
• 1:37
  after
• 1:38
  speaking
• 1:38
  at
• 1:38
  a
• 1:38
  conference
• 1:39
  last
• 1:39
  year,
• 1:39
  one
• 1:39
  of
• 1:39
  the
• 1:39
  attendees
• 1:40
  came
• 1:40
  bounding
• 1:41
  over
• 1:41
  to
• 1:41
  me
• 1:41
  and
• 1:41
  enthusiastically
• 1:42
  asked
• 1:43
  me
• 1:43
  where
• 1:43
  she
• 1:43
  could
• 1:44
  purchase
• 1:44
  a
• 1:44
  copy
• 1:44
  of
• 1:45
  my
• 1:45
  book.
• 1:45
  I
• 1:45
  stared
• 1:46
  blankly
• 1:46
  at
• 1:46
  her.
• 1:47
  I
• 1:47
  don't
• 1:47
  have
• 1:47
  a
• 1:47
  book,
• 1:47
  I
• 1:48
  replied.
• 1:48
  Well
• 1:48
  you
• 1:49
  should,
• 1:49
  she
• 1:50
  replied.
• 1:50
  In
• 1:50
  that
• 1:51
  moment,
• 1:51
  I
• 1:51
  doubted
• 1:52
  myself.
• 1:52
  Could
• 1:52
  I
• 1:52
  ever
• 1:53
  write
• 1:53
  a
• 1:53
  book?
• 1:54
  I
• 1:54
  am
• 1:54
  no
• 1:54
  wordsmith
• 1:55
  and
• 1:55
  I
• 1:55
  definitely
• 1:56
  never
• 1:56
  dreamt
• 1:56
  of
• 1:56
  becoming
• 1:57
  an
• 1:57
  author.
• 1:57
  As
• 1:57
  I
• 1:57
  reflected
• 1:58
  over
• 1:58
  the
• 1:58
  coming
• 1:59
  days,
• 1:59
  I
• 1:59
  remembered
• 1:59
  that
• 2:00
  phrase
• 2:00
  again.
• 2:00
  Done
• 2:01
  is
• 2:01
  better
• 2:01
  than
• 2:02
  perfect.
• 2:02
  If
• 2:02
  I
• 2:03
  can
• 2:03
  share
• 2:03
  my
• 2:03
  knowledge
• 2:03
  and
• 2:04
  help
• 2:04
  just
• 2:04
  one
• 2:05
  business
• 2:05
  owner
• 2:05
  with
• 2:05
  my
• 2:06
  writing,
• 2:06
  it
• 2:06
  will
• 2:07
  all
• 2:07
  be
• 2:07
  worth
• 2:07
  it.
• 2:07
  This
• 2:08
  book
• 2:08
  is
• 2:08
  an
• 2:08
  imperfect
• 2:09
  guide
• 2:09
  because
• 2:10
  as
• 2:10
  humans,
• 2:10
  we're
• 2:10
  all
• 2:10
  full
• 2:11
  of
• 2:11
  imperfection.
• 2:11
  There
• 2:12
  are
• 2:12
  certainly
• 2:12
  more
• 2:12
  polished
• 2:13
  authors
• 2:13
  out
• 2:13
  there,
• 2:14
  but
• 2:14
  I've
• 2:14
  learned
• 2:14
  that
• 2:14
  waiting
• 2:15
  until
• 2:15
  I'm
• 2:15
  perfect
• 2:16
  often
• 2:16
  means
• 2:16
  missing
• 2:17
  opportunities.
• 2:17
  So
• 2:18
  I'm
• 2:18
  taking
• 2:18
  my
• 2:18
  own
• 2:18
  advice
• 2:19
  and
• 2:19
  sharing
• 2:19
  my
• 2:20
  knowledge
• 2:20
  with
• 2:20
  you.
• 2:20
  Even
• 2:21
  though
• 2:21
  it's
• 2:21
  not
• 2:21
  flawless,
• 2:22
  I
• 2:22
  hope
• 2:22
  this
• 2:22
  book
• 2:22
  becomes
• 2:23
  your
• 2:23
  companion
• 2:24
  and
• 2:24
  trusted
• 2:24
  advisor,
• 2:25
  perhaps
• 2:25
  even
• 2:25
  your
• 2:26
  secret
• 2:26
  weapon.
• 2:26
  You
• 2:27
  know,
• 2:27
  you're
• 2:27
  good
• 2:27
  at
• 2:27
  the
• 2:27
  creative
• 2:28
  part.
• 2:28
  Planning
• 2:29
  the
• 2:29
  wedding,
• 2:29
  arranging
• 2:29
  the
• 2:30
  flowers,
• 2:30
  taking
• 2:30
  the
• 2:30
  video,
• 2:31
  baking
• 2:31
  the
• 2:31
  cake.
• 2:32
  Now
• 2:32
  let's
• 2:32
  make
• 2:32
  sure
• 2:32
  you
• 2:33
  have
• 2:33
  the
• 2:33
  business
• 2:33
  side
• 2:34
  of
• 2:34
  things
• 2:34
  under
• 2:34
  control
• 2:35
  as
• 2:35
  well.
• 2:35
  Yeah,
• 2:36
  I
• 2:36
  hope
• 2:36
  that
• 2:36
  whets
• 2:36
  your
• 2:37
  appetite
• 2:37
  and
• 2:37
  gives
• 2:37
  you
• 2:37
  a
• 2:37
  little
• 2:38
  flavour
• 2:38
  of
• 2:38
  what
• 2:38
  the
• 2:39
  book
• 2:39
  is
• 2:39
  all
• 2:39
  about
• 2:40
  and
• 2:40
  why
• 2:40
  I
• 2:40
  decided
• 2:41
  to
• 2:41
  do
• 2:41
  it.
• 2:41
  It
• 2:41
  was
• 2:42
  a
• 2:42
  challenge
• 2:43
  and
• 2:43
  the
• 2:43
  idea
• 2:43
  of
• 2:44
  writing
• 2:44
  it
• 2:44
  seemed
• 2:45
  very
• 2:45
  daunting.
• 2:45
  But
• 2:45
  as
• 2:46
  I
• 2:46
  explained
• 2:46
  in
• 2:47
  that
• 2:47
  intro,
• 2:47
  I
• 2:47
  knew
• 2:48
  that
• 2:48
  it
• 2:48
  would
• 2:48
  be
• 2:48
  worth
• 2:48
  it
• 2:49
  in
• 2:49
  the
• 2:49
  end.
• 2:49
  And
• 2:50
  as
• 2:50
  I
• 2:50
  sit
• 2:50
  here
• 2:50
  today,
• 2:51
  I
• 2:51
  am
• 2:51
  thrilled.
• 2:52
  But
• 2:52
  trust
• 2:52
  me,
• 2:52
  if
• 2:52
  you
• 2:53
  asked
• 2:53
  me
• 2:53
  six
• 2:53
  months
• 2:53
  ago,
• 2:54
  nine
• 2:54
  months
• 2:54
  ago,
• 2:55
  Becca,
• 2:55
  should
• 2:55
  I
• 2:55
  write
• 2:55
  a
• 2:56
  book?
• 2:56
  I
• 2:56
  would
• 2:56
  have
• 2:57
  said
• 2:57
  absolutely
• 2:57
  not.
• 2:57
  It's
• 2:58
  one
• 2:58
  of
• 2:58
  the
• 2:58
  hardest,
• 2:58
  awful
• 2:59
  things
• 2:59
  I've
• 2:59
  ever
• 2:59
  done.
• 2:59
  The
• 2:59
  only
• 3:00
  thing
• 3:00
  I
• 3:00
  can
• 3:00
  compare
• 3:00
  it
• 3:00
  to
• 3:01
  is
• 3:01
  the
• 3:01
  time
• 3:01
  I
• 3:02
  ran
• 3:02
  a
• 3:02
  half
• 3:02
  marathon.
• 3:02
  Now,
• 3:03
  I
• 3:03
  decided
• 3:03
  to
• 3:03
  run
• 3:03
  a
• 3:04
  half
• 3:04
  marathon
• 3:04
  when
• 3:04
  I
• 3:04
  turned
• 3:05
  30.
• 3:05
  Mainly
• 3:06
  my
• 3:06
  sister
• 3:06
  encouraged
• 3:07
  me
• 3:07
  to
• 3:07
  do
• 3:07
  it.
• 3:07
  And
• 3:08
  because
• 3:08
  it
• 3:08
  was
• 3:08
  in
• 3:09
  Disneyland
• 3:09
  Paris
• 3:09
  and
• 3:10
  if
• 3:10
  I
• 3:10
  was
• 3:10
  ever
• 3:10
  going
• 3:10
  to
• 3:10
  run
• 3:10
  anywhere,
• 3:11
  Disney
• 3:11
  is
• 3:11
  the
• 3:11
  place
• 3:12
  to
• 3:12
  do
• 3:12
  it.
• 3:12
  I
• 3:12
  am
• 3:12
  not
• 3:12
  a
• 3:13
  runner.
• 3:13
  I
• 3:13
  am
• 3:13
  not
• 3:13
  a
• 3:14
  fit
• 3:14
  person
• 3:14
  at
• 3:14
  all.
• 3:15
  That
• 3:15
  is
• 3:15
  not
• 3:15
  something
• 3:16
  I
• 3:16
  enjoy
• 3:16
  doing.
• 3:16
  But
• 3:17
  when
• 3:17
  I
• 3:17
  set
• 3:17
  myself
• 3:17
  a
• 3:17
  goal,
• 3:18
  I
• 3:18
  normally
• 3:18
  achieve
• 3:18
  it.
• 3:19
  And
• 3:19
  so
• 3:19
  I
• 3:19
  decided
• 3:19
  to
• 3:20
  run
• 3:20
  that
• 3:20
  half
• 3:20
  marathon
• 3:21
  and
• 3:21
  I
• 3:21
  worked
• 3:22
  hard,
• 3:22
  I
• 3:22
  trained
• 3:23
  hard,
• 3:23
  it
• 3:23
  was
• 3:24
  not
• 3:24
  easy.
• 3:24
  I
• 3:25
  put
• 3:25
  all
• 3:25
  of
• 3:25
  my
• 3:25
  effort
• 3:25
  into
• 3:26
  it.
• 3:26
  I
• 3:26
  put
• 3:26
  a
• 3:26
  lot
• 3:26
  of
• 3:26
  time
• 3:27
  into
• 3:27
  it
• 3:27
  and
• 3:28
  I
• 3:28
  did
• 3:28
  go
• 3:28
  ahead
• 3:29
  and
• 3:29
  run
• 3:29
  it
• 3:29
  and
• 3:29
  achieve
• 3:30
  it
• 3:30
  and
• 3:30
  get
• 3:30
  the
• 3:30
  medal
• 3:31
  at
• 3:31
  the
• 3:31
  end.
• 3:32
  And
• 3:32
  the
• 3:33
  feeling
• 3:33
  of
• 3:33
  euphoria
• 3:34
  when
• 3:34
  I
• 3:34
  held
• 3:34
  that
• 3:35
  medal
• 3:35
  in
• 3:35
  my
• 3:35
  hand
• 3:36
  and
• 3:36
  said
• 3:36
  I
• 3:37
  did
• 3:37
  it
• 3:37
  was
• 3:38
  worth
• 3:38
  all
• 3:38
  of
• 3:39
  that
• 3:39
  hard
• 3:39
  work
• 3:39
  and
• 3:40
  horrible
• 3:40
  feeling
• 3:40
  even
• 3:41
  in
• 3:41
  the
• 3:41
  race
• 3:41
  itself.
• 3:42
  Trust
• 3:42
  me,
• 3:42
  I
• 3:42
  wasn't
• 3:43
  someone
• 3:43
  who
• 3:43
  enjoyed
• 3:43
  it.
• 3:44
  And
• 3:44
  writing
• 3:44
  this
• 3:44
  book
• 3:45
  is
• 3:45
  the
• 3:45
  only
• 3:45
  other
• 3:45
  thing
• 3:45
  I've
• 3:46
  done
• 3:46
  that's
• 3:46
  felt
• 3:46
  very
• 3:47
  similar
• 3:47
  to
• 3:47
  that.
• 3:47
  It's
• 3:47
  been
• 3:48
  so
• 3:48
  painful
• 3:49
  at
• 3:49
  times,
• 3:49
  exhausting
• 3:50
  all
• 3:50
  the
• 3:51
  way
• 3:51
  through,
• 3:51
  it
• 3:51
  felt
• 3:51
  like
• 3:51
  I
• 3:52
  was
• 3:52
  never
• 3:52
  going
• 3:52
  to
• 3:52
  finish.
• 3:53
  But
• 3:53
  the
• 3:53
  moment
• 3:53
  I
• 3:54
  held
• 3:54
  that
• 3:54
  book
• 3:54
  in
• 3:54
  my
• 3:55
  hand
• 3:55
  and
• 3:55
  can
• 3:56
  say,
• 3:56
  I
• 3:56
  did
• 3:56
  it,
• 3:57
  I
• 3:57
  wrote
• 3:57
  a
• 3:57
  book.
• 3:57
  Everything
• 3:58
  else
• 3:58
  feels
• 3:59
  so
• 3:59
  much
• 4:00
  more
• 4:00
  worth
• 4:00
  it.
• 4:01
  So
• 4:01
  it's
• 4:01
  done.
• 4:02
  But
• 4:02
  it
• 4:02
  hasn't
• 4:02
  been
• 4:03
  easy.
• 4:03
  So
• 4:04
  I
• 4:04
  decided
• 4:04
  to
• 4:04
  write
• 4:04
  the
• 4:05
  book.
• 4:05
  So
• 4:05
  the
• 4:05
  first
• 4:05
  thing
• 4:05
  I
• 4:05
  obviously
• 4:06
  did
• 4:06
  was
• 4:06
  go
• 4:06
  and
• 4:07
  buy
• 4:07
  a
• 4:07
  notebook.
• 4:07
  Anyone
• 4:08
  else
• 4:08
  like
• 4:08
  that
• 4:08
  you
• 4:08
  think,
• 4:09
  I'm
• 4:09
  going
• 4:09
  to
• 4:09
  start
• 4:09
  a
• 4:09
  new
• 4:09
  project.
• 4:10
  What
• 4:10
  I
• 4:10
  need
• 4:10
  is
• 4:10
  a
• 4:11
  new
• 4:11
  notebook,
• 4:11
  maybe
• 4:11
  a
• 4:11
  bit
• 4:12
  of
• 4:12
  procrastinating,
• 4:12
  maybe
• 4:13
  because
• 4:13
  I
• 4:13
  like
• 4:13
  buying
• 4:14
  nice
• 4:14
  stationery,
• 4:14
  But
• 4:14
  I
• 4:14
  got
• 4:15
  myself
• 4:15
  a
• 4:15
  notebook
• 4:15
  and
• 4:15
  I
• 4:16
  actually
• 4:16
  went
• 4:16
  and
• 4:16
  sat
• 4:16
  in
• 4:16
  a
• 4:16
  cafe
• 4:17
  where
• 4:17
  I
• 4:17
  thought
• 4:17
  I
• 4:17
  might
• 4:17
  have
• 4:18
  a
• 4:18
  bit
• 4:18
  more
• 4:18
  headspace.
• 4:19
  And
• 4:19
  I
• 4:19
  just
• 4:19
  started
• 4:19
  making
• 4:20
  notes
• 4:20
  about
• 4:21
  what
• 4:21
  I
• 4:21
  thought
• 4:21
  I
• 4:22
  could
• 4:22
  cover
• 4:22
  in
• 4:22
  the
• 4:22
  book.
• 4:23
  I
• 4:23
  knew
• 4:23
  that
• 4:23
  I
• 4:24
  wanted
• 4:24
  it
• 4:24
  to
• 4:24
  be
• 4:24
  a
• 4:24
  guide
• 4:25
  that
• 4:25
  someone
• 4:25
  could
• 4:25
  hand
• 4:26
  over
• 4:26
  to
• 4:26
  anyone
• 4:27
  that
• 4:27
  was
• 4:27
  either
• 4:27
  thinking
• 4:28
  of
• 4:28
  starting
• 4:28
  a
• 4:28
  business,
• 4:28
  wanting
• 4:29
  to
• 4:29
  grow
• 4:29
  their
• 4:29
  business,
• 4:30
  or
• 4:30
  just
• 4:30
  wants
• 4:30
  to
• 4:30
  take
• 4:30
  their
• 4:31
  business
• 4:31
  to
• 4:31
  the
• 4:31
  next
• 4:31
  level,
• 4:32
  and
• 4:32
  it
• 4:32
  would
• 4:32
  very
• 4:33
  simply
• 4:33
  walk
• 4:33
  them
• 4:33
  through
• 4:34
  what
• 4:34
  they
• 4:34
  needed
• 4:34
  to
• 4:34
  do.
• 4:35
  I
• 4:35
  found
• 4:35
  when
• 4:35
  I
• 4:35
  started
• 4:35
  a
• 4:36
  business
• 4:36
  that
• 4:36
  it
• 4:36
  was
• 4:36
  a
• 4:36
  minefield.
• 4:37
  I
• 4:37
  didn't
• 4:37
  know
• 4:37
  what
• 4:37
  I
• 4:38
  needed
• 4:38
  to
• 4:38
  do.
• 4:38
  I
• 4:38
  didn't
• 4:39
  know
• 4:39
  that
• 4:39
  I
• 4:39
  needed
• 4:39
  an
• 4:39
  accountant
• 4:40
  or
• 4:40
  insurance
• 4:41
  or,
• 4:41
  you
• 4:41
  know,
• 4:42
  all
• 4:42
  of
• 4:42
  the
• 4:42
  basic
• 4:42
  things.
• 4:43
  So
• 4:43
  I
• 4:43
  knew
• 4:43
  that
• 4:43
  I
• 4:43
  wanted
• 4:43
  to
• 4:44
  cover
• 4:44
  the
• 4:44
  basics,
• 4:44
  but
• 4:45
  I
• 4:45
  also
• 4:45
  knew
• 4:45
  I
• 4:45
  wanted
• 4:45
  to
• 4:46
  cover,
• 4:46
  like
• 4:46
  me
• 4:47
  more
• 4:47
  complicated
• 4:47
  things
• 4:48
  as
• 4:48
  well.
• 4:48
  Basically
• 4:48
  the
• 4:48
  sort
• 4:49
  of
• 4:49
  things
• 4:49
  I
• 4:49
  talk
• 4:49
  about
• 4:49
  on
• 4:49
  the
• 4:49
  podcast
• 4:50
  in
• 4:50
  my
• 4:50
  training
• 4:51
  sessions
• 4:51
  so
• 4:51
  that
• 4:51
  if
• 4:52
  someone
• 4:52
  took
• 4:52
  the
• 4:52
  book,
• 4:52
  it
• 4:53
  wasn't
• 4:53
  like
• 4:53
  they
• 4:53
  read
• 4:53
  it
• 4:53
  and
• 4:54
  then
• 4:54
  they
• 4:54
  needed
• 4:54
  to
• 4:54
  read
• 4:54
  the
• 4:55
  second
• 4:55
  edition.
• 4:55
  I
• 4:55
  wanted
• 4:56
  it
• 4:56
  to
• 4:56
  be
• 4:56
  a
• 4:56
  complete
• 4:56
  guide.
• 4:57
  So
• 4:57
  with
• 4:57
  that
• 4:57
  in
• 4:57
  mind,
• 4:58
  I
• 4:58
  sat
• 4:58
  down
• 4:58
  and
• 4:58
  I
• 4:59
  started
• 4:59
  to
• 4:59
  write
• 4:59
  out
• 4:59
  all
• 5:00
  of
• 5:00
  the
• 5:00
  things
• 5:00
  I
• 5:00
  could
• 5:00
  talk
• 5:01
  about.
• 5:01
  So
• 5:01
  the
• 5:01
  things
• 5:01
  I
• 5:02
  talk
• 5:02
  about,
• 5:02
  I
• 5:02
  knew
• 5:02
  knew,
• 5:02
  would
• 5:02
  be
• 5:03
  marketing,
• 5:03
  the
• 5:03
  basic
• 5:04
  setup
• 5:04
  of
• 5:04
  a
• 5:04
  business,
• 5:05
  finance,
• 5:06
  sales,
• 5:06
  networking,
• 5:07
  because
• 5:07
  that's
• 5:07
  a
• 5:08
  big
• 5:08
  thing
• 5:08
  for
• 5:08
  me,
• 5:08
  all
• 5:09
  of
• 5:09
  that
• 5:09
  kind
• 5:09
  of
• 5:09
  thing.
• 5:09
  And
• 5:10
  also
• 5:10
  I
• 5:10
  wanted
• 5:10
  to
• 5:11
  talk
• 5:11
  a
• 5:11
  little
• 5:11
  bit
• 5:11
  about
• 5:12
  mindset,
• 5:12
  because
• 5:12
  more
• 5:13
  and
• 5:13
  more
• 5:13
  I
• 5:13
  realized
• 5:14
  that
• 5:14
  being
• 5:14
  confident
• 5:15
  and
• 5:15
  having
• 5:15
  a
• 5:15
  good
• 5:16
  mindset
• 5:16
  also
• 5:17
  helps
• 5:17
  you
• 5:17
  for
• 5:18
  business
• 5:18
  success.
• 5:19
  So
• 5:19
  I
• 5:19
  wrote
• 5:19
  all
• 5:19
  of
• 5:20
  these
• 5:20
  notes
• 5:20
  down
• 5:20
  and
• 5:20
  kind
• 5:20
  of
• 5:21
  arranged
• 5:21
  it
• 5:21
  into
• 5:22
  chapters.
• 5:22
  There
• 5:22
  was
• 5:22
  a
• 5:22
  lot
• 5:23
  too
• 5:23
  many
• 5:23
  chapters.
• 5:23
  And
• 5:23
  in
• 5:24
  the
• 5:24
  end,
• 5:24
  I
• 5:24
  ended
• 5:24
  up
• 5:24
  combining
• 5:25
  some
• 5:25
  of
• 5:25
  the
• 5:25
  chapters
• 5:26
  together.
• 5:26
  What
• 5:27
  I
• 5:27
  then
• 5:27
  did
• 5:27
  was
• 5:27
  I
• 5:28
  took
• 5:28
  each
• 5:28
  of
• 5:28
  those
• 5:29
  chapter
• 5:29
  headings
• 5:29
  or
• 5:30
  ideas
• 5:30
  and
• 5:30
  gave
• 5:30
  them
• 5:31
  each
• 5:31
  a
• 5:31
  separate
• 5:32
  page
• 5:32
  in
• 5:32
  my
• 5:32
  notebook
• 5:33
  so
• 5:33
  that
• 5:33
  I
• 5:33
  could
• 5:33
  start
• 5:34
  formulating
• 5:34
  my
• 5:35
  thoughts.
• 5:35
  I
• 5:35
  am
• 5:35
  not
• 5:36
  very
• 5:37
  logical.
• 5:37
  I
• 5:37
  don't
• 5:38
  always
• 5:38
  find
• 5:38
  it
• 5:38
  easy
• 5:38
  to
• 5:39
  write
• 5:39
  something
• 5:39
  down.
• 5:39
  I
• 5:40
  much
• 5:40
  prefer
• 5:40
  speaking
• 5:41
  or
• 5:41
  answering
• 5:41
  questions
• 5:42
  or
• 5:42
  being
• 5:42
  on
• 5:43
  stage.
• 5:43
  So
• 5:43
  I
• 5:44
  knew
• 5:44
  that
• 5:44
  it
• 5:44
  was
• 5:44
  going
• 5:44
  to
• 5:44
  be
• 5:45
  hard
• 5:45
  to
• 5:45
  just
• 5:45
  dive
• 5:45
  into
• 5:46
  writing.
• 5:46
  So
• 5:46
  I
• 5:46
  decided
• 5:46
  to
• 5:47
  give
• 5:47
  each
• 5:47
  page
• 5:47
  the
• 5:48
  chapter
• 5:48
  heading.
• 5:48
  And
• 5:48
  over
• 5:49
  the
• 5:49
  next
• 5:49
  kind
• 5:49
  of
• 5:49
  couple
• 5:50
  of
• 5:50
  weeks,
• 5:50
  every
• 5:50
  time
• 5:50
  I
• 5:50
  thought
• 5:51
  of
• 5:51
  an
• 5:51
  idea
• 5:51
  or
• 5:52
  an
• 5:52
  anecdote,
• 5:52
  I
• 5:53
  would
• 5:53
  go
• 5:53
  and
• 5:53
  write
• 5:53
  it
• 5:54
  on
• 5:54
  the
• 5:54
  page
• 5:55
  somewhere,
• 5:55
  not
• 5:55
  in
• 5:55
  a
• 5:55
  nice
• 5:56
  orderly
• 5:56
  fashion,
• 5:56
  but
• 5:57
  just
• 5:57
  somewhere,
• 5:57
  scribble
• 5:58
  it
• 5:58
  down
• 5:58
  and
• 5:58
  think,
• 5:58
  oh,
• 5:59
  yeah,
• 5:59
  that
• 5:59
  story
• 5:59
  would
• 6:00
  be
• 6:00
  good
• 6:00
  for
• 6:00
  this
• 6:01
  chapter
• 6:01
  of
• 6:01
  the
• 6:01
  book.
• 6:01
  Or,
• 6:02
  oh,
• 6:02
  someone
• 6:02
  just
• 6:03
  told
• 6:03
  me
• 6:03
  this.
• 6:03
  And
• 6:03
  actually
• 6:04
  that's
• 6:04
  a
• 6:04
  good
• 6:04
  example
• 6:05
  I'm
• 6:05
  going
• 6:05
  to
• 6:05
  use
• 6:05
  in
• 6:05
  this
• 6:05
  chapter
• 6:05
  of
• 6:06
  the
• 6:06
  book.
• 6:06
  Or
• 6:06
  maybe
• 6:06
  I
• 6:06
  read
• 6:07
  something
• 6:07
  online
• 6:08
  or
• 6:08
  read
• 6:08
  a
• 6:08
  study
• 6:09
  somewhere
• 6:09
  and,
• 6:09
  oh,
• 6:09
  I
• 6:10
  could
• 6:10
  quote
• 6:10
  that
• 6:10
  in
• 6:10
  the
• 6:11
  book.
• 6:11
  So
• 6:11
  that's
• 6:11
  basically
• 6:12
  what
• 6:12
  I
• 6:12
  did.
• 6:12
  I
• 6:12
  created
• 6:13
  a
• 6:13
  page
• 6:13
  for
• 6:13
  each
• 6:13
  of
• 6:13
  the
• 6:14
  chapters
• 6:14
  and
• 6:14
  just
• 6:14
  started
• 6:14
  scribbling
• 6:15
  ideas
• 6:15
  down.
• 6:16
  Things
• 6:16
  that
• 6:16
  I
• 6:16
  talked
• 6:16
  about
• 6:17
  in
• 6:17
  the
• 6:17
  past,
• 6:17
  things
• 6:17
  from
• 6:17
  my
• 6:18
  presentations,
• 6:18
  things
• 6:19
  from
• 6:19
  my
• 6:19
  podcast,
• 6:19
  all
• 6:20
  sorts
• 6:20
  of
• 6:20
  different
• 6:20
  things,
• 6:21
  and
• 6:21
  made
• 6:21
  sure
• 6:21
  each
• 6:21
  page
• 6:22
  had
• 6:22
  a
• 6:23
  whole
• 6:23
  load
• 6:23
  of
• 6:23
  notes
• 6:23
  about
• 6:24
  it.
• 6:24
  So
• 6:24
  that
• 6:24
  when
• 6:25
  I
• 6:25
  sat
• 6:25
  down
• 6:25
  to
• 6:25
  write
• 6:26
  each
• 6:26
  chapter,
• 6:26
  I
• 6:27
  already
• 6:27
  had
• 6:27
  a
• 6:27
  whole
• 6:28
  bank
• 6:28
  of
• 6:28
  stuff
• 6:28
  go
• 6:28
  off.
• 6:29
  Because
• 6:29
  I
• 6:29
  thought,
• 6:29
  right,
• 6:29
  I've
• 6:29
  got
• 6:29
  to
• 6:29
  include
• 6:30
  this
• 6:30
  story
• 6:31
  about
• 6:31
  when
• 6:31
  I
• 6:31
  went
• 6:31
  to
• 6:32
  Aldi
• 6:32
  and
• 6:33
  my
• 6:33
  daughter
• 6:33
  wanted
• 6:33
  to
• 6:34
  buy
• 6:34
  a
• 6:34
  teddy
• 6:35
  and
• 6:35
  why
• 6:36
  we
• 6:36
  didn't
• 6:36
  buy
• 6:36
  it
• 6:36
  and
• 6:36
  then
• 6:36
  why
• 6:37
  we
• 6:37
  did
• 6:37
  buy
• 6:37
  it.
• 6:37
  You'll
• 6:37
  have
• 6:37
  to
• 6:37
  read
• 6:38
  the
• 6:38
  book
• 6:38
  to
• 6:38
  get
• 6:38
  the
• 6:38
  full
• 6:38
  story.
• 6:39
  But
• 6:39
  I
• 6:39
  wanted
• 6:39
  to
• 6:39
  make
• 6:39
  sure
• 6:40
  I
• 6:40
  included
• 6:40
  all
• 6:40
  of
• 6:40
  those
• 6:40
  things.
• 6:41
  Now,
• 6:41
  the
• 6:41
  other
• 6:41
  thing
• 6:41
  is
• 6:41
  I
• 6:41
  wanted
• 6:42
  to
• 6:42
  make
• 6:42
  sure
• 6:42
  the
• 6:42
  book
• 6:43
  had
• 6:43
  lots
• 6:43
  of
• 6:43
  stories
• 6:43
  and
• 6:44
  examples
• 6:44
  in
• 6:44
  it
• 6:44
  because
• 6:45
  I
• 6:45
  think
• 6:45
  that's
• 6:45
  what
• 6:45
  makes
• 6:45
  the
• 6:45
  book
• 6:46
  interesting
• 6:46
  to
• 6:46
  read.
• 6:47
  It's
• 6:47
  the
• 6:47
  anecdotes.
• 6:48
  Whenever
• 6:48
  I
• 6:48
  do
• 6:48
  my
• 6:49
  accountability
• 6:49
  Monday
• 6:50
  in
• 6:50
  the
• 6:50
  members
• 6:50
  lounge,
• 6:50
  quite
• 6:51
  often
• 6:51
  I
• 6:51
  will
• 6:51
  illustrate
• 6:52
  my
• 6:52
  points
• 6:52
  by
• 6:53
  talking
• 6:53
  about
• 6:53
  something
• 6:53
  that's
• 6:53
  happened
• 6:54
  in
• 6:54
  my
• 6:54
  week
• 6:54
  that's
• 6:55
  taught
• 6:55
  me
• 6:55
  about
• 6:56
  that,
• 6:56
  because
• 6:56
  I
• 6:56
  think
• 6:56
  it's
• 6:57
  easy
• 6:57
  to
• 6:57
  remember
• 6:57
  an
• 6:57
  anecdote
• 6:58
  and
• 6:58
  to
• 6:58
  understand
• 6:58
  it,
• 6:59
  rather
• 6:59
  than
• 6:59
  just
• 7:00
  the
• 7:00
  theory.
• 7:00
  So
• 7:00
  I
• 7:00
  wanted
• 7:01
  to
• 7:01
  make
• 7:01
  sure
• 7:01
  the
• 7:01
  book
• 7:02
  was
• 7:02
  peppered
• 7:02
  throughout
• 7:03
  with
• 7:03
  stories
• 7:04
  from
• 7:04
  my
• 7:04
  life,
• 7:04
  stories
• 7:05
  from
• 7:05
  my
• 7:05
  client's
• 7:05
  life,
• 7:06
  so
• 7:06
  that
• 7:06
  you
• 7:06
  could
• 7:07
  really
• 7:07
  understand
• 7:07
  what
• 7:08
  I
• 7:08
  was
• 7:08
  talking
• 7:08
  about
• 7:08
  in
• 7:08
  a
• 7:08
  very
• 7:09
  simple
• 7:09
  way.
• 7:10
  So
• 7:10
  that
• 7:10
  was
• 7:10
  what
• 7:10
  I
• 7:11
  did
• 7:11
  next.
• 7:11
  So
• 7:11
  I
• 7:11
  had
• 7:11
  all
• 7:12
  of
• 7:12
  my
• 7:12
  notes
• 7:12
  in
• 7:12
  this
• 7:12
  notebook,
• 7:13
  and
• 7:13
  then
• 7:13
  I
• 7:13
  kind
• 7:14
  of
• 7:14
  just
• 7:14
  left
• 7:14
  the
• 7:14
  notebook
• 7:15
  for
• 7:15
  a
• 7:15
  while
• 7:15
  and
• 7:15
  was
• 7:16
  in
• 7:16
  denial
• 7:16
  about
• 7:16
  the
• 7:16
  fact
• 7:17
  I
• 7:17
  actually
• 7:17
  had
• 7:17
  to
• 7:17
  go
• 7:17
  on
• 7:18
  and
• 7:18
  write
• 7:18
  a
• 7:18
  book.
• 7:18
  Now,
• 7:19
  the
• 7:19
  working
• 7:19
  title
• 7:20
  for
• 7:20
  the
• 7:20
  book
• 7:20
  was
• 7:21
  the
• 7:21
  Wedding
• 7:21
  Business
• 7:21
  Book.
• 7:22
  I'm
• 7:22
  really
• 7:23
  not
• 7:23
  very
• 7:23
  creative
• 7:24
  when
• 7:24
  it
• 7:24
  comes
• 7:24
  to
• 7:24
  things
• 7:24
  like
• 7:25
  that,
• 7:25
  titles.
• 7:25
  And
• 7:26
  I
• 7:26
  thought
• 7:26
  if
• 7:26
  I
• 7:27
  for
• 7:27
  ages
• 7:27
  thinking
• 7:27
  about
• 7:28
  a
• 7:28
  title,
• 7:28
  I'm
• 7:28
  never
• 7:28
  actually
• 7:29
  going
• 7:29
  to
• 7:29
  write
• 7:29
  any
• 7:29
  words
• 7:30
  in
• 7:30
  this
• 7:30
  book.
• 7:30
  So
• 7:30
  I
• 7:31
  made
• 7:31
  the
• 7:31
  decision
• 7:31
  to
• 7:32
  just
• 7:32
  call
• 7:32
  it
• 7:32
  Wedding
• 7:32
  Business
• 7:33
  Book,
• 7:33
  which
• 7:33
  obviously
• 7:33
  was
• 7:34
  never
• 7:34
  going
• 7:34
  to
• 7:34
  be
• 7:34
  the
• 7:35
  title
• 7:35
  of
• 7:35
  the
• 7:35
  book.
• 7:35
  But
• 7:36
  just
• 7:36
  to
• 7:36
  get
• 7:36
  myself
• 7:37
  past
• 7:37
  that
• 7:37
  hurdle,
• 7:38
  I
• 7:38
  thought,
• 7:38
  I'll
• 7:38
  come
• 7:38
  back
• 7:39
  to
• 7:39
  that
• 7:39
  later.
• 7:39
  That's
• 7:39
  not
• 7:40
  a
• 7:40
  now
• 7:40
  problem,
• 7:40
  that's
• 7:40
  a
• 7:41
  future
• 7:41
  Becca
• 7:41
  problem.
• 7:42
  And
• 7:42
  I
• 7:42
  just
• 7:42
  called
• 7:42
  it
• 7:42
  the
• 7:42
  Wedding
• 7:42
  Business
• 7:43
  Book.
• 7:43
  So
• 7:43
  for
• 7:43
  a
• 7:44
  very
• 7:44
  long
• 7:44
  time,
• 7:44
  in
• 7:44
  fact,
• 7:45
  up
• 7:45
  until
• 7:45
  about
• 7:45
  three
• 7:46
  or
• 7:46
  four
• 7:46
  months
• 7:46
  ago,
• 7:46
  it
• 7:47
  was
• 7:47
  literally
• 7:47
  just
• 7:47
  called
• 7:48
  Wedding
• 7:48
  Business
• 7:48
  Book.
• 7:49
  And
• 7:49
  when
• 7:49
  I
• 7:49
  told
• 7:49
  people
• 7:50
  I
• 7:50
  was
• 7:50
  writing
• 7:50
  a
• 7:50
  book,
• 7:50
  they'd
• 7:51
  ask
• 7:51
  me
• 7:51
  what's
• 7:51
  it
• 7:51
  called?
• 7:52
  And
• 7:52
  I
• 7:52
  was
• 7:52
  like,
• 7:52
  wedding
• 7:53
  Business
• 7:53
  Book
• 7:54
  because
• 7:54
  it
• 7:54
  didn't
• 7:54
  have
• 7:55
  a
• 7:55
  title.
• 7:55
  Now
• 7:56
  I
• 7:56
  had
• 7:56
  no
• 7:56
  idea
• 7:57
  how
• 7:57
  to
• 7:57
  write
• 7:58
  a
• 7:58
  book.
• 7:58
  So
• 7:58
  I
• 7:58
  had
• 7:59
  this
• 7:59
  idea.
• 7:59
  I
• 7:59
  knew
• 8:00
  that
• 8:00
  I
• 8:00
  wanted
• 8:00
  to
• 8:00
  write
• 8:00
  the
• 8:00
  book
• 8:01
  because
• 8:01
  people
• 8:01
  had
• 8:01
  said
• 8:02
  I
• 8:02
  should.
• 8:02
  I
• 8:02
  decided
• 8:02
  it
• 8:02
  was
• 8:03
  a
• 8:03
  good
• 8:03
  goal
• 8:03
  to
• 8:03
  set
• 8:03
  myself.
• 8:04
  I
• 8:04
  started
• 8:05
  writing
• 8:05
  all
• 8:05
  these
• 8:05
  notes,
• 8:06
  but
• 8:06
  I
• 8:06
  didn't
• 8:06
  actually
• 8:06
  know
• 8:07
  anything
• 8:07
  about
• 8:07
  the
• 8:07
  process.
• 8:08
  Now,
• 8:08
  as
• 8:08
  you
• 8:08
  know,
• 8:08
  I
• 8:09
  always
• 8:09
  teach.
• 8:09
  It's
• 8:09
  all
• 8:09
  about
• 8:10
  who
• 8:10
  you
• 8:10
  know,
• 8:10
  not
• 8:10
  what
• 8:11
  you
• 8:11
  know.
• 8:11
  And
• 8:11
  I
• 8:11
  was
• 8:12
  very
• 8:12
  fortunate
• 8:12
  because
• 8:13
  my
• 8:13
  brother
• 8:13
  in
• 8:14
  law
• 8:14
  actually
• 8:15
  is
• 8:15
  someone
• 8:16
  who
• 8:16
  works
• 8:16
  in
• 8:17
  publishing.
• 8:17
  He
• 8:17
  works
• 8:18
  in
• 8:18
  Christian
• 8:19
  literature
• 8:19
  publishing.
• 8:20
  So
• 8:20
  nothing
• 8:20
  to
• 8:20
  do
• 8:20
  with
• 8:21
  business.
• 8:21
  But
• 8:21
  he
• 8:21
  has
• 8:21
  a
• 8:22
  very
• 8:22
  good
• 8:22
  knowledge
• 8:22
  about
• 8:22
  how
• 8:23
  to
• 8:23
  write
• 8:23
  and
• 8:23
  publish
• 8:24
  a
• 8:24
  book,
• 8:24
  obviously,
• 8:24
  because
• 8:25
  that's
• 8:25
  what
• 8:25
  he
• 8:25
  does
• 8:25
  day
• 8:25
  to
• 8:25
  day.
• 8:26
  And
• 8:26
  I
• 8:26
  saw
• 8:26
  him
• 8:26
  at
• 8:27
  Christmas.
• 8:27
  So
• 8:27
  just
• 8:28
  a
• 8:28
  month
• 8:28
  after
• 8:29
  I'd
• 8:29
  been
• 8:29
  to
• 8:29
  Vegas
• 8:30
  and
• 8:30
  been
• 8:30
  to
• 8:30
  the
• 8:30
  cop
• 8:31
  and
• 8:31
  decided
• 8:31
  to
• 8:31
  write
• 8:31
  the
• 8:31
  book.
• 8:32
  And
• 8:32
  I
• 8:32
  just
• 8:32
  asked
• 8:32
  him
• 8:33
  if
• 8:33
  he'd
• 8:33
  give
• 8:33
  me
• 8:33
  some
• 8:33
  help
• 8:34
  and
• 8:34
  advice
• 8:34
  when
• 8:34
  he
• 8:34
  set
• 8:35
  up
• 8:35
  a
• 8:35
  business
• 8:35
  a
• 8:35
  while
• 8:35
  ago.
• 8:36
  I'd
• 8:36
  given
• 8:36
  him
• 8:36
  a
• 8:36
  little
• 8:36
  bit
• 8:37
  of
• 8:37
  advice
• 8:37
  too.
• 8:37
  And
• 8:38
  so,
• 8:38
  you
• 8:38
  know,
• 8:38
  swings
• 8:39
  and
• 8:39
  roundabouts.
• 8:39
  It
• 8:39
  was
• 8:39
  time
• 8:40
  for
• 8:40
  him
• 8:40
  to
• 8:40
  help
• 8:40
  me.
• 8:40
  So
• 8:41
  he
• 8:41
  basically
• 8:41
  said
• 8:41
  to
• 8:41
  me,
• 8:42
  becca,
• 8:42
  don't
• 8:42
  get
• 8:42
  bogged
• 8:43
  down
• 8:43
  in
• 8:43
  it.
• 8:43
  Just
• 8:44
  write
• 8:44
  the
• 8:44
  book
• 8:44
  and
• 8:44
  then
• 8:45
  come
• 8:45
  back
• 8:45
  to
• 8:45
  me.
• 8:45
  I
• 8:45
  said,
• 8:46
  right,
• 8:46
  well,
• 8:46
  I've
• 8:46
  got
• 8:46
  a
• 8:46
  deadline.
• 8:47
  I
• 8:47
  want
• 8:47
  to
• 8:47
  be
• 8:47
  able
• 8:47
  to
• 8:47
  hold
• 8:48
  this
• 8:48
  book
• 8:48
  on
• 8:48
  stage
• 8:49
  in
• 8:49
  Las
• 8:49
  Vegas
• 8:50
  when
• 8:50
  I
• 8:50
  speak
• 8:50
  in
• 8:50
  2024.
• 8:51
  November
• 8:52
  2024
• 8:53
  is
• 8:53
  my
• 8:53
  deadline.
• 8:54
  So
• 8:54
  he
• 8:54
  said,
• 8:54
  okay,
• 8:55
  I'm
• 8:55
  not
• 8:55
  going
• 8:55
  to
• 8:55
  tell
• 8:55
  you
• 8:55
  anything
• 8:55
  else
• 8:56
  about
• 8:56
  it
• 8:56
  because
• 8:56
  you
• 8:56
  actually
• 8:57
  need
• 8:57
  to
• 8:57
  write
• 8:57
  the
• 8:57
  book
• 8:57
  before
• 8:57
  we
• 8:58
  can
• 8:58
  do
• 8:58
  anything
• 8:58
  else.
• 8:58
  So
• 8:59
  aim
• 8:59
  to
• 8:59
  have
• 8:59
  the
• 8:59
  book
• 9:00
  finished
• 9:00
  by
• 9:00
  the
• 9:00
  end
• 9:00
  of
• 9:01
  April
• 9:01
  so
• 9:01
  that
• 9:01
  we
• 9:01
  know
• 9:02
  we've
• 9:02
  got
• 9:02
  plenty
• 9:02
  time
• 9:03
  to
• 9:03
  get
• 9:03
  it
• 9:03
  published
• 9:03
  by
• 9:04
  November.
• 9:04
  And
• 9:05
  come
• 9:05
  back
• 9:05
  to
• 9:05
  me
• 9:05
  when
• 9:05
  you've
• 9:06
  written
• 9:06
  the
• 9:06
  book
• 9:06
  and
• 9:06
  then
• 9:07
  we'll
• 9:07
  talk
• 9:07
  about
• 9:07
  the
• 9:07
  next
• 9:08
  steps.
• 9:08
  And
• 9:08
  actually
• 9:08
  in
• 9:09
  some
• 9:09
  ways
• 9:09
  that
• 9:09
  was
• 9:09
  very
• 9:10
  freeing.
• 9:10
  In
• 9:10
  other
• 9:10
  ways,
• 9:11
  as
• 9:11
  you'll
• 9:11
  hear
• 9:11
  later
• 9:12
  in
• 9:12
  the
• 9:12
  story,
• 9:12
  it
• 9:12
  was
• 9:13
  made
• 9:13
  my
• 9:14
  life
• 9:14
  a
• 9:14
  little
• 9:14
  bit
• 9:14
  tricky
• 9:15
  because
• 9:15
  I
• 9:15
  hadn't
• 9:15
  quite
• 9:16
  realized
• 9:16
  the
• 9:16
  costs
• 9:17
  and
• 9:17
  the
• 9:17
  all
• 9:18
  of
• 9:18
  the
• 9:18
  things
• 9:18
  that
• 9:18
  were
• 9:18
  going
• 9:18
  to
• 9:18
  be
• 9:18
  involved
• 9:19
  in
• 9:19
  writing
• 9:19
  the
• 9:19
  book.
• 9:20
  But
• 9:20
  actually
• 9:20
  he
• 9:20
  was
• 9:21
  right
• 9:21
  because
• 9:21
  he
• 9:21
  could
• 9:21
  have
• 9:21
  sat
• 9:22
  there
• 9:22
  and
• 9:22
  talked
• 9:22
  to
• 9:22
  me
• 9:22
  all
• 9:22
  about
• 9:23
  writing
• 9:23
  a
• 9:23
  book,
• 9:23
  but
• 9:23
  I
• 9:23
  may
• 9:24
  never
• 9:24
  have
• 9:24
  actually
• 9:24
  gone
• 9:24
  and
• 9:25
  written
• 9:25
  it.
• 9:25
  And
• 9:26
  there's
• 9:26
  no
• 9:26
  point
• 9:26
  thinking
• 9:26
  about
• 9:27
  those
• 9:27
  things.
• 9:27
  So
• 9:27
  you're
• 9:27
  actually
• 9:27
  at
• 9:28
  a
• 9:28
  stage
• 9:28
  where
• 9:28
  you
• 9:28
  can
• 9:28
  do
• 9:29
  it.
• 9:29
  So
• 9:29
  that's
• 9:29
  what
• 9:29
  I
• 9:30
  did.
• 9:30
  I
• 9:30
  took
• 9:30
  off.
• 9:31
  I
• 9:31
  said,
• 9:31
  right,
• 9:31
  okay,
• 9:32
  I'm
• 9:32
  going
• 9:32
  to
• 9:32
  write
• 9:32
  this
• 9:32
  book
• 9:33
  by
• 9:33
  the
• 9:33
  end
• 9:33
  of
• 9:33
  April
• 9:33
  and
• 9:33
  then
• 9:34
  I'll
• 9:34
  come
• 9:34
  back
• 9:34
  to
• 9:34
  you.
• 9:34
  Now
• 9:34
  the
• 9:35
  next
• 9:35
  hurdle
• 9:35
  was
• 9:36
  I
• 9:36
  needed
• 9:36
  to
• 9:36
  actually
• 9:36
  start
• 9:37
  writing
• 9:37
  the
• 9:37
  book
• 9:37
  rather
• 9:38
  than
• 9:38
  just
• 9:38
  make
• 9:38
  notes
• 9:38
  in
• 9:38
  my
• 9:39
  notepad.
• 9:39
  And
• 9:39
  again,
• 9:39
  I
• 9:39
  was
• 9:40
  like,
• 9:40
  do
• 9:40
  I
• 9:40
  just
• 9:40
  write
• 9:40
  this
• 9:40
  in
• 9:41
  a
• 9:41
  Word
• 9:41
  document?
• 9:41
  And
• 9:41
  I'm
• 9:42
  in
• 9:42
  a
• 9:42
  little
• 9:42
  bit
• 9:42
  of
• 9:42
  a
• 9:43
  business
• 9:43
  mentoring
• 9:44
  group,
• 9:44
  just
• 9:44
  a
• 9:44
  peer
• 9:44
  to
• 9:45
  peer
• 9:45
  support
• 9:45
  group.
• 9:46
  And
• 9:46
  I
• 9:46
  asked
• 9:46
  them
• 9:47
  because
• 9:47
  I
• 9:47
  knew
• 9:47
  a
• 9:47
  couple
• 9:47
  of
• 9:47
  the
• 9:48
  members
• 9:48
  of
• 9:48
  that
• 9:48
  had
• 9:48
  already
• 9:49
  written
• 9:49
  their
• 9:49
  book
• 9:49
  and
• 9:50
  they
• 9:50
  made
• 9:50
  a
• 9:50
  great
• 9:50
  suggestion
• 9:51
  to
• 9:51
  me
• 9:51
  to
• 9:51
  use
• 9:51
  a
• 9:52
  piece
• 9:52
  of
• 9:52
  software
• 9:52
  called
• 9:53
  Readzy
• 9:53
  that's
• 9:53
  spelled
• 9:54
  R
• 9:54
  E
• 9:54
  E
• 9:55
  D
• 9:55
  S
• 9:55
  Y
• 9:56
  and
• 9:56
  it's
• 9:56
  actually
• 9:56
  free
• 9:57
  to
• 9:57
  use.
• 9:57
  It's
• 9:57
  an
• 9:57
  online
• 9:58
  piece
• 9:58
  of
• 9:58
  software.
• 9:58
  And
• 9:58
  if
• 9:59
  anyone
• 9:59
  is
• 9:59
  thinking
• 9:59
  of
• 9:59
  writing
• 9:59
  a
• 9:59
  book,
• 10:00
  I
• 10:00
  highly
• 10:00
  recommend
• 10:01
  going
• 10:01
  to
• 10:01
  check
• 10:01
  it
• 10:01
  out.
• 10:01
  You
• 10:02
  set
• 10:02
  up
• 10:02
  a
• 10:02
  free
• 10:02
  account,
• 10:02
  but
• 10:02
  what
• 10:03
  it
• 10:03
  does
• 10:03
  is
• 10:03
  as
• 10:03
  you
• 10:04
  write
• 10:04
  it
• 10:04
  formats
• 10:05
  it
• 10:05
  looking
• 10:05
  like
• 10:06
  a
• 10:06
  book.
• 10:06
  So
• 10:06
  it's
• 10:06
  a
• 10:06
  little
• 10:07
  bit
• 10:07
  more
• 10:07
  interesting
• 10:07
  to
• 10:08
  look
• 10:08
  at
• 10:08
  than
• 10:08
  just
• 10:08
  a
• 10:08
  Word
• 10:09
  document.
• 10:09
  But
• 10:09
  the
• 10:09
  other
• 10:10
  main
• 10:10
  thing
• 10:10
  that
• 10:10
  I
• 10:10
  liked
• 10:11
  it
• 10:11
  for
• 10:11
  was
• 10:11
  that
• 10:11
  you
• 10:11
  could
• 10:11
  arrange
• 10:12
  the
• 10:12
  book
• 10:12
  into
• 10:13
  chapters.
• 10:13
  So
• 10:13
  I
• 10:13
  already
• 10:13
  had
• 10:14
  my
• 10:14
  chapter
• 10:14
  headings,
• 10:14
  didn't
• 10:15
  I?
• 10:15
  Because
• 10:15
  I'd
• 10:15
  written
• 10:15
  them
• 10:15
  in
• 10:15
  my
• 10:15
  notebook.
• 10:16
  So
• 10:16
  I
• 10:16
  started
• 10:16
  putting
• 10:16
  them
• 10:17
  in
• 10:17
  the
• 10:17
  software
• 10:17
  so
• 10:17
  I
• 10:17
  could
• 10:18
  see
• 10:18
  where
• 10:18
  I
• 10:18
  was
• 10:18
  at.
• 10:18
  And
• 10:19
  then
• 10:19
  you
• 10:19
  went
• 10:19
  inside
• 10:19
  each
• 10:20
  chapter
• 10:20
  and
• 10:20
  started
• 10:21
  writing.
• 10:21
  But
• 10:21
  what
• 10:21
  it
• 10:22
  did
• 10:22
  was
• 10:22
  it
• 10:22
  tracked
• 10:23
  what
• 10:23
  you
• 10:23
  were
• 10:23
  doing.
• 10:23
  So
• 10:23
  it
• 10:24
  would
• 10:24
  give
• 10:24
  me
• 10:24
  numbers
• 10:25
  such
• 10:25
  as
• 10:25
  how
• 10:25
  many
• 10:26
  words
• 10:26
  I'd
• 10:26
  written
• 10:26
  that
• 10:26
  day,
• 10:27
  how
• 10:27
  many
• 10:27
  words
• 10:27
  were
• 10:27
  in
• 10:27
  the
• 10:28
  book
• 10:28
  overall,
• 10:28
  how
• 10:29
  many
• 10:29
  words
• 10:29
  I
• 10:29
  deleted
• 10:30
  and
• 10:30
  how
• 10:30
  much
• 10:30
  progress
• 10:31
  I'd
• 10:31
  made.
• 10:31
  And
• 10:31
  it
• 10:31
  also
• 10:32
  let
• 10:32
  you
• 10:32
  put
• 10:32
  in
• 10:32
  deadlines,
• 10:33
  it
• 10:33
  let
• 10:33
  you
• 10:33
  put
• 10:34
  in
• 10:34
  a
• 10:34
  target
• 10:34
  for
• 10:34
  how
• 10:35
  many
• 10:35
  words
• 10:35
  you
• 10:35
  wanted
• 10:35
  to
• 10:35
  hit
• 10:36
  by,
• 10:36
  by
• 10:36
  a
• 10:36
  certain
• 10:36
  deadline.
• 10:36
  And
• 10:37
  it
• 10:37
  let
• 10:37
  you
• 10:37
  know
• 10:37
  how
• 10:37
  close
• 10:38
  to
• 10:38
  the
• 10:38
  deadline
• 10:38
  you
• 10:39
  were.
• 10:39
  Now,
• 10:39
  this
• 10:39
  was
• 10:39
  game
• 10:40
  changing.
• 10:40
  I
• 10:40
  think
• 10:40
  it's
• 10:40
  much
• 10:41
  easier
• 10:41
  to
• 10:41
  look
• 10:41
  at
• 10:41
  it
• 10:42
  in
• 10:42
  that
• 10:42
  way
• 10:42
  for
• 10:42
  me,
• 10:43
  rather
• 10:43
  than
• 10:43
  just
• 10:43
  looking
• 10:43
  at
• 10:43
  a
• 10:44
  blank
• 10:44
  word
• 10:44
  document
• 10:45
  and
• 10:45
  saving
• 10:45
  it.
• 10:45
  And
• 10:46
  having
• 10:46
  those
• 10:46
  numbers
• 10:46
  in
• 10:47
  front
• 10:47
  of
• 10:47
  me
• 10:47
  really
• 10:47
  helped
• 10:47
  because
• 10:48
  sometimes
• 10:48
  I'd
• 10:48
  sit
• 10:48
  down
• 10:49
  and
• 10:49
  write
• 10:49
  and
• 10:49
  feel
• 10:49
  like
• 10:50
  I
• 10:50
  hadn't
• 10:50
  written
• 10:50
  anything
• 10:51
  and
• 10:51
  then
• 10:51
  look
• 10:51
  up
• 10:51
  and
• 10:51
  realize,
• 10:52
  oh,
• 10:52
  actually
• 10:52
  you've
• 10:52
  written
• 10:52
  2,000
• 10:53
  words
• 10:53
  today,
• 10:53
  Becca.
• 10:53
  That's
• 10:54
  actually
• 10:54
  quite
• 10:54
  a
• 10:54
  good
• 10:54
  achievement.
• 10:55
  That's
• 10:55
  a
• 10:55
  whole
• 10:55
  thing
• 10:56
  that
• 10:56
  you
• 10:56
  would
• 10:56
  do
• 10:56
  at
• 10:56
  university.
• 10:57
  A
• 10:57
  whole
• 10:57
  assignment
• 10:58
  would
• 10:58
  be
• 10:58
  2,000
• 10:58
  words
• 10:59
  and
• 10:59
  you'd
• 10:59
  be
• 10:59
  really
• 10:59
  proud
• 11:00
  of
• 11:00
  it.
• 11:00
  I
• 11:00
  mean,
• 11:00
  up
• 11:00
  to
• 11:00
  this
• 11:00
  point,
• 11:01
  the
• 11:01
  longest
• 11:01
  thing
• 11:01
  I'd
• 11:01
  ever
• 11:02
  written
• 11:02
  was
• 11:02
  my
• 11:02
  dissertation.
• 11:03
  I
• 11:03
  think
• 11:03
  that
• 11:03
  was
• 11:03
  12,000
• 11:04
  words.
• 11:04
  And
• 11:04
  it
• 11:04
  felt
• 11:05
  Like
• 11:05
  a
• 11:05
  million
• 11:05
  bazillion
• 11:06
  words.
• 11:06
  It
• 11:06
  was
• 11:06
  like
• 11:06
  the
• 11:07
  hardest
• 11:07
  this
• 11:07
  thing
• 11:07
  I'd
• 11:07
  written
• 11:08
  before
• 11:08
  this
• 11:08
  book.
• 11:08
  And
• 11:09
  so
• 11:09
  having
• 11:09
  it
• 11:09
  broken
• 11:10
  down
• 11:10
  into
• 11:10
  smaller
• 11:11
  chunks
• 11:11
  and
• 11:11
  thinking
• 11:12
  about
• 11:12
  it
• 11:12
  in
• 11:12
  those
• 11:12
  smaller
• 11:12
  amounts
• 11:13
  helped,
• 11:13
  rather
• 11:14
  than
• 11:14
  thinking
• 11:14
  about
• 11:15
  that
• 11:15
  massive
• 11:15
  40,
• 11:16
  50,000
• 11:17
  word
• 11:17
  amount
• 11:17
  I
• 11:17
  needed
• 11:18
  to
• 11:18
  get
• 11:18
  to,
• 11:18
  which
• 11:18
  felt
• 11:19
  like
• 11:19
  an
• 11:19
  impossible
• 11:19
  hill
• 11:20
  to
• 11:20
  climb.
• 11:20
  So
• 11:21
  that's
• 11:21
  what
• 11:21
  I
• 11:21
  started
• 11:21
  doing.
• 11:21
  I
• 11:22
  started
• 11:22
  writing
• 11:22
  and
• 11:23
  putting
• 11:23
  words
• 11:24
  into
• 11:24
  each
• 11:24
  of
• 11:24
  those
• 11:24
  chapters
• 11:25
  and
• 11:25
  start
• 11:25
  tracking
• 11:26
  it
• 11:26
  along.
• 11:26
  And
• 11:26
  I
• 11:26
  kind
• 11:27
  of
• 11:27
  did
• 11:27
  that
• 11:27
  between
• 11:28
  January
• 11:28
  and
• 11:28
  May,
• 11:29
  ad
• 11:29
  hoc.
• 11:29
  Because
• 11:29
  if
• 11:30
  you
• 11:30
  know
• 11:30
  me,
• 11:30
  my
• 11:30
  life
• 11:30
  is
• 11:30
  incredibly
• 11:31
  busy
• 11:31
  with
• 11:31
  the
• 11:32
  kids
• 11:32
  and
• 11:32
  with
• 11:32
  work.
• 11:33
  And
• 11:33
  I'm
• 11:33
  always
• 11:33
  off
• 11:34
  speaking
• 11:34
  at
• 11:34
  events,
• 11:35
  doing
• 11:35
  one
• 11:35
  to
• 11:35
  ones,
• 11:35
  doing
• 11:36
  the
• 11:36
  member
• 11:36
  lounge.
• 11:36
  And
• 11:36
  so
• 11:36
  I
• 11:37
  don't
• 11:37
  have
• 11:37
  loads
• 11:37
  of
• 11:37
  free
• 11:37
  time
• 11:38
  to
• 11:38
  just
• 11:38
  think,
• 11:38
  oh,
• 11:38
  I'm
• 11:38
  going
• 11:39
  to
• 11:39
  just
• 11:39
  sit
• 11:39
  and
• 11:39
  enjoy
• 11:40
  writing
• 11:40
  a
• 11:40
  book.
• 11:40
  And
• 11:40
  also,
• 11:41
  I
• 11:41
  didn't
• 11:41
  really
• 11:41
  enjoy
• 11:42
  writing
• 11:42
  it,
• 11:42
  so
• 11:43
  I
• 11:43
  found
• 11:43
  it
• 11:43
  hard
• 11:43
  to
• 11:44
  sit
• 11:44
  and
• 11:44
  write.
• 11:44
  I'd
• 11:44
  much
• 11:44
  rather
• 11:45
  do
• 11:45
  this
• 11:45
  podcast
• 11:46
  recording
• 11:46
  than
• 11:46
  write
• 11:46
  a
• 11:47
  thousand
• 11:47
  words.
• 11:47
  So
• 11:48
  it
• 11:48
  was
• 11:48
  getting
• 11:48
  a
• 11:48
  little
• 11:48
  bit
• 11:49
  neglected
• 11:49
  at
• 11:49
  the
• 11:49
  bottom
• 11:49
  of
• 11:49
  my
• 11:49
  to
• 11:50
  do
• 11:50
  list.
• 11:50
  And
• 11:50
  I
• 11:50
  was
• 11:51
  doing
• 11:51
  it
• 11:51
  occasionally,
• 11:51
  but
• 11:52
  not
• 11:52
  very
• 11:52
  many
• 11:52
  words
• 11:53
  were
• 11:53
  coming
• 11:53
  out.
• 11:54
  And
• 11:54
  April
• 11:55
  was
• 11:55
  getting
• 11:55
  closer
• 11:55
  and
• 11:56
  closer
• 11:56
  and
• 11:56
  closer.
• 11:56
  But
• 11:57
  I
• 11:57
  did
• 11:57
  make
• 11:57
  a
• 11:57
  start.
• 11:58
  One
• 11:58
  of
• 11:58
  the
• 11:58
  things
• 11:58
  I
• 11:59
  wanted
• 11:59
  to
• 11:59
  ensure
• 12:00
  early
• 12:00
  on
• 12:01
  was
• 12:01
  that
• 12:01
  I
• 12:01
  had
• 12:01
  the
• 12:02
  right
• 12:02
  tone
• 12:02
  and
• 12:03
  style
• 12:03
  when
• 12:04
  I
• 12:04
  wrote
• 12:04
  the
• 12:04
  book.
• 12:05
  And
• 12:05
  when
• 12:05
  you
• 12:05
  read
• 12:05
  a
• 12:06
  book,
• 12:06
  you
• 12:06
  can
• 12:06
  almost
• 12:07
  hear
• 12:07
  the
• 12:07
  person
• 12:08
  saying
• 12:08
  it
• 12:08
  to
• 12:08
  you,
• 12:08
  especially
• 12:09
  if
• 12:09
  you
• 12:09
  know
• 12:09
  that
• 12:09
  person.
• 12:10
  And
• 12:10
  I
• 12:10
  didn't
• 12:10
  want
• 12:10
  to
• 12:11
  write
• 12:11
  a
• 12:11
  really
• 12:11
  formal,
• 12:12
  stuffy
• 12:12
  business
• 12:13
  book.
• 12:13
  Yes,
• 12:13
  I
• 12:13
  wanted
• 12:14
  this
• 12:14
  to
• 12:14
  be
• 12:14
  a
• 12:14
  really
• 12:14
  good
• 12:15
  business
• 12:15
  book
• 12:15
  that
• 12:15
  would
• 12:15
  help
• 12:16
  you
• 12:16
  start
• 12:16
  and
• 12:16
  grow
• 12:16
  a
• 12:17
  business
• 12:17
  and
• 12:17
  make
• 12:17
  it
• 12:17
  even
• 12:18
  better.
• 12:18
  But
• 12:18
  I
• 12:18
  didn't
• 12:18
  want
• 12:18
  it
• 12:18
  to
• 12:19
  be
• 12:19
  like
• 12:19
  a
• 12:19
  boring,
• 12:19
  stuffy
• 12:20
  book
• 12:20
  that
• 12:20
  you
• 12:20
  would
• 12:20
  put
• 12:21
  down.
• 12:21
  And
• 12:21
  so
• 12:21
  I
• 12:22
  wanted
• 12:22
  to
• 12:22
  write
• 12:22
  it
• 12:22
  in
• 12:22
  a
• 12:23
  tone
• 12:23
  and
• 12:23
  style
• 12:23
  that
• 12:24
  sounded
• 12:24
  like
• 12:25
  me.
• 12:25
  It
• 12:25
  had,
• 12:25
  like
• 12:26
  quirks
• 12:26
  in
• 12:26
  it.
• 12:27
  It
• 12:27
  had
• 12:27
  ways
• 12:27
  of
• 12:28
  saying
• 12:28
  things
• 12:28
  that
• 12:28
  I
• 12:28
  would
• 12:29
  say,
• 12:29
  phrasing
• 12:30
  that
• 12:30
  I
• 12:30
  would
• 12:30
  say.
• 12:31
  I
• 12:31
  wanted
• 12:31
  it
• 12:31
  to
• 12:31
  have
• 12:31
  my
• 12:31
  personality
• 12:32
  in
• 12:32
  it.
• 12:32
  So
• 12:33
  I
• 12:33
  knew
• 12:33
  it
• 12:33
  had
• 12:33
  to
• 12:33
  mention
• 12:34
  things
• 12:34
  like
• 12:34
  Spice
• 12:34
  Girls,
• 12:35
  musical
• 12:35
  theater,
• 12:36
  Disney,
• 12:36
  all
• 12:36
  of
• 12:36
  the
• 12:36
  things
• 12:36
  I
• 12:37
  love
• 12:37
  to
• 12:37
  talk
• 12:37
  about.
• 12:37
  I
• 12:38
  wanted
• 12:38
  it
• 12:38
  to
• 12:38
  talk
• 12:38
  about
• 12:39
  my
• 12:39
  family,
• 12:39
  because
• 12:39
  I
• 12:40
  talk
• 12:40
  about
• 12:40
  that
• 12:40
  a
• 12:40
  lot
• 12:41
  with
• 12:41
  my
• 12:41
  members
• 12:41
  and
• 12:41
  in
• 12:42
  my
• 12:42
  teaching.
• 12:42
  And
• 12:42
  I
• 12:42
  just
• 12:43
  wanted
• 12:43
  it
• 12:43
  to
• 12:43
  be
• 12:43
  really
• 12:44
  authentic
• 12:44
  and
• 12:45
  not
• 12:45
  showy
• 12:46
  offy,
• 12:46
  if
• 12:46
  that's
• 12:47
  really
• 12:47
  a
• 12:47
  word.
• 12:47
  I
• 12:47
  didn't
• 12:48
  want
• 12:48
  it
• 12:48
  to
• 12:49
  sound
• 12:49
  like
• 12:49
  I'm
• 12:49
  amazing
• 12:50
  and
• 12:50
  I
• 12:50
  know
• 12:50
  everything
• 12:51
  and
• 12:51
  you
• 12:51
  have
• 12:51
  to
• 12:51
  listen
• 12:52
  to
• 12:52
  me
• 12:52
  because
• 12:52
  that's
• 12:52
  not
• 12:53
  really
• 12:53
  how
• 12:53
  I
• 12:54
  am,
• 12:54
  that's
• 12:54
  not
• 12:54
  how
• 12:54
  I
• 12:55
  teach.
• 12:55
  I
• 12:55
  hope
• 12:55
  that's
• 12:55
  not
• 12:55
  how
• 12:55
  I
• 12:56
  come
• 12:56
  across
• 12:56
  So
• 12:56
  I
• 12:57
  wanted
• 12:57
  it
• 12:57
  to
• 12:57
  be
• 12:57
  much
• 12:57
  more
• 12:58
  down
• 12:58
  to
• 12:58
  earth.
• 12:59
  Practical,
• 12:59
  straightforward,
• 13:00
  easy
• 13:00
  to
• 13:00
  understand.
• 13:01
  Understand.
• 13:01
  I
• 13:01
  didn't
• 13:01
  want
• 13:01
  there
• 13:01
  to
• 13:02
  be
• 13:02
  big
• 13:02
  business
• 13:03
  jargon
• 13:03
  that
• 13:03
  made
• 13:04
  anyone
• 13:04
  feel
• 13:04
  like
• 13:04
  they
• 13:05
  couldn't
• 13:05
  start
• 13:05
  a
• 13:05
  business,
• 13:06
  because
• 13:06
  I
• 13:06
  honestly
• 13:06
  believe
• 13:07
  anyone
• 13:07
  can
• 13:07
  start
• 13:07
  a
• 13:08
  business
• 13:08
  if
• 13:08
  they
• 13:08
  get
• 13:08
  the
• 13:08
  right
• 13:09
  help
• 13:09
  and
• 13:09
  the
• 13:09
  right
• 13:09
  understanding
• 13:10
  to
• 13:10
  do
• 13:10
  it.
• 13:10
  And
• 13:10
  so
• 13:10
  I
• 13:11
  really
• 13:11
  wanted
• 13:11
  to
• 13:11
  reflect
• 13:11
  that
• 13:12
  in
• 13:12
  the
• 13:12
  tone.
• 13:12
  And
• 13:12
  so
• 13:13
  when
• 13:13
  I
• 13:13
  did
• 13:13
  write,
• 13:13
  I
• 13:14
  just
• 13:14
  wrote
• 13:14
  how
• 13:14
  I
• 13:15
  would
• 13:15
  say
• 13:15
  it.
• 13:15
  So
• 13:15
  I
• 13:15
  imagined
• 13:16
  I
• 13:16
  was
• 13:16
  on
• 13:16
  the
• 13:16
  podcast
• 13:17
  or
• 13:17
  imagined
• 13:17
  I
• 13:17
  was
• 13:17
  talking
• 13:18
  to
• 13:18
  a
• 13:18
  crowd,
• 13:18
  and
• 13:18
  I
• 13:19
  just
• 13:19
  wrote
• 13:19
  as
• 13:19
  if
• 13:20
  I
• 13:20
  was
• 13:20
  talking
• 13:20
  to
• 13:20
  someone
• 13:21
  rather
• 13:21
  than
• 13:21
  feeling
• 13:22
  like
• 13:22
  I
• 13:22
  was
• 13:22
  writing
• 13:23
  this
• 13:23
  formal
• 13:23
  book.
• 13:24
  And
• 13:24
  I
• 13:24
  think
• 13:24
  that
• 13:24
  really
• 13:25
  works.
• 13:25
  I
• 13:25
  think
• 13:25
  that
• 13:25
  comes
• 13:26
  across
• 13:26
  those
• 13:26
  of
• 13:26
  you
• 13:26
  that
• 13:27
  have
• 13:27
  started
• 13:27
  to
• 13:27
  read
• 13:28
  extracts
• 13:28
  of
• 13:28
  it.
• 13:28
  A
• 13:28
  couple
• 13:29
  of
• 13:29
  people
• 13:29
  have
• 13:29
  said,
• 13:29
  I
• 13:29
  can
• 13:29
  hear
• 13:30
  you
• 13:30
  saying
• 13:30
  these
• 13:30
  words
• 13:31
  as
• 13:31
  I
• 13:31
  read
• 13:31
  it.
• 13:31
  I
• 13:31
  can
• 13:31
  hear
• 13:31
  your
• 13:32
  voice
• 13:32
  in
• 13:32
  my
• 13:32
  head,
• 13:32
  which
• 13:33
  I'm
• 13:33
  thrilled
• 13:33
  about.
• 13:33
  And
• 13:34
  so
• 13:34
  I
• 13:34
  decided
• 13:34
  to
• 13:34
  keep
• 13:34
  that
• 13:35
  tone
• 13:35
  all
• 13:35
  the
• 13:35
  way
• 13:35
  through.
• 13:36
  I
• 13:36
  didn't
• 13:36
  worry
• 13:36
  too
• 13:37
  much
• 13:37
  about
• 13:37
  making
• 13:38
  sure
• 13:38
  I
• 13:38
  was
• 13:38
  checking
• 13:38
  my
• 13:39
  spelling
• 13:39
  mistakes
• 13:39
  and
• 13:40
  grammar,
• 13:40
  because
• 13:40
  I
• 13:40
  knew
• 13:40
  that
• 13:41
  would
• 13:41
  come
• 13:41
  down
• 13:41
  the
• 13:41
  line.
• 13:42
  And
• 13:42
  I
• 13:42
  decided
• 13:42
  the
• 13:42
  priority
• 13:43
  was
• 13:43
  to
• 13:43
  just
• 13:43
  get
• 13:43
  the
• 13:44
  words
• 13:44
  out
• 13:44
  and
• 13:45
  then
• 13:45
  to
• 13:45
  fix
• 13:45
  any
• 13:46
  mistakes
• 13:46
  later
• 13:47
  on
• 13:47
  down
• 13:47
  the
• 13:47
  process.
• 13:48
  And
• 13:48
  that's
• 13:48
  exactly
• 13:48
  what
• 13:49
  I
• 13:49
  did.
• 13:49
  However,
• 13:50
  as
• 13:50
  it
• 13:50
  got
• 13:50
  closer
• 13:50
  and
• 13:51
  closer
• 13:51
  to
• 13:51
  April,
• 13:52
  I
• 13:52
  was
• 13:52
  struggling
• 13:53
  to
• 13:53
  get
• 13:54
  enough
• 13:54
  words
• 13:54
  written.
• 13:54
  I
• 13:54
  was
• 13:55
  way
• 13:55
  off
• 13:55
  my
• 13:55
  target.
• 13:56
  I
• 13:56
  knew
• 13:56
  that
• 13:56
  I
• 13:56
  had
• 13:56
  this
• 13:57
  fixed
• 13:57
  deadline,
• 13:57
  and
• 13:57
  I
• 13:57
  knew
• 13:58
  it
• 13:58
  didn't
• 13:58
  matter.
• 13:58
  I'd
• 13:58
  fix
• 13:59
  the
• 13:59
  deadline
• 13:59
  myself.
• 14:00
  But
• 14:00
  I'm
• 14:00
  the
• 14:00
  sort
• 14:00
  of
• 14:00
  person
• 14:01
  that
• 14:01
  when
• 14:01
  I
• 14:01
  set
• 14:01
  myself
• 14:02
  a
• 14:02
  deadline,
• 14:02
  I
• 14:02
  don't
• 14:02
  want
• 14:03
  to
• 14:03
  miss
• 14:03
  it.
• 14:03
  And
• 14:03
  when
• 14:03
  I
• 14:04
  say
• 14:04
  that
• 14:04
  I
• 14:04
  want
• 14:04
  it
• 14:04
  written
• 14:05
  by
• 14:05
  the
• 14:05
  time
• 14:05
  I'm
• 14:05
  in
• 14:05
  Vegas,
• 14:06
  that
• 14:06
  means
• 14:06
  I
• 14:07
  don't
• 14:07
  want
• 14:07
  to
• 14:07
  turn
• 14:07
  up
• 14:07
  to
• 14:07
  Vegas
• 14:08
  without
• 14:08
  it,
• 14:08
  because
• 14:08
  I'd
• 14:08
  feel
• 14:09
  like
• 14:09
  I'd
• 14:09
  not
• 14:09
  done
• 14:09
  a
• 14:10
  good
• 14:10
  enough
• 14:10
  job.
• 14:10
  And
• 14:10
  I
• 14:11
  know
• 14:11
  things
• 14:11
  happen,
• 14:11
  but
• 14:12
  actually,
• 14:12
  it
• 14:12
  wasn't
• 14:12
  that
• 14:12
  anything
• 14:13
  happened.
• 14:13
  It's
• 14:13
  just
• 14:13
  that
• 14:13
  I
• 14:13
  was
• 14:14
  trying
• 14:14
  to
• 14:14
  get
• 14:14
  out
• 14:14
  of
• 14:14
  my
• 14:15
  own
• 14:15
  way
• 14:15
  and
• 14:15
  actually
• 14:15
  find
• 14:16
  time
• 14:16
  to
• 14:16
  sit
• 14:16
  down
• 14:16
  and
• 14:17
  write.
• 14:17
  So
• 14:17
  I
• 14:17
  tried
• 14:17
  a
• 14:17
  couple
• 14:18
  of
• 14:18
  different
• 14:18
  techniques.
• 14:18
  I
• 14:19
  tried
• 14:19
  diarizing
• 14:20
  writing
• 14:20
  time
• 14:20
  so
• 14:20
  I
• 14:21
  would
• 14:21
  block
• 14:21
  out
• 14:21
  Thursday
• 14:22
  morning
• 14:22
  to
• 14:22
  write.
• 14:22
  But
• 14:23
  then
• 14:23
  sometimes
• 14:23
  something
• 14:23
  would
• 14:24
  happen
• 14:24
  on
• 14:24
  Thursday
• 14:24
  morning,
• 14:25
  or
• 14:25
  a
• 14:25
  child
• 14:25
  would
• 14:26
  be
• 14:26
  sick
• 14:26
  or
• 14:26
  I
• 14:26
  wasn't
• 14:27
  in
• 14:27
  the
• 14:27
  right
• 14:27
  headspace.
• 14:28
  And
• 14:28
  so
• 14:28
  sometimes
• 14:28
  that
• 14:29
  wasn't
• 14:29
  happening
• 14:29
  either.
• 14:30
  So
• 14:30
  I
• 14:30
  knew
• 14:30
  I
• 14:31
  needed
• 14:31
  to
• 14:31
  do
• 14:31
  something
• 14:32
  different.
• 14:33
  So
• 14:33
  again,
• 14:33
  I
• 14:33
  was
• 14:33
  chatting
• 14:34
  with
• 14:34
  my
• 14:34
  mentor
• 14:35
  group
• 14:35
  that
• 14:36
  I
• 14:36
  chat
• 14:36
  with,
• 14:36
  and
• 14:37
  I
• 14:37
  was
• 14:37
  explaining
• 14:37
  this
• 14:37
  to
• 14:38
  them,
• 14:38
  and
• 14:38
  we
• 14:38
  were
• 14:38
  coming
• 14:38
  up
• 14:38
  with
• 14:39
  different
• 14:39
  concepts.
• 14:39
  And
• 14:39
  then
• 14:40
  I
• 14:40
  had
• 14:40
  a
• 14:40
  brainwave.
• 14:41
  And
• 14:41
  it
• 14:41
  was
• 14:41
  probably
• 14:41
  the
• 14:42
  best
• 14:42
  thing
• 14:42
  that
• 14:42
  I
• 14:43
  did
• 14:43
  in
• 14:43
  the
• 14:43
  timeline
• 14:44
  of
• 14:44
  writing
• 14:44
  the
• 14:44
  book
• 14:44
  in
• 14:44
  order
• 14:45
  to
• 14:45
  help
• 14:45
  me
• 14:45
  get
• 14:45
  it
• 14:46
  finished.
• 14:46
  And
• 14:46
  that
• 14:46
  was
• 14:47
  I
• 14:47
  decided
• 14:47
  to
• 14:47
  make
• 14:48
  myself
• 14:48
  accountable
• 14:49
  to
• 14:49
  all
• 14:49
  of
• 14:49
  you.
• 14:50
  So
• 14:50
  on
• 14:50
  the
• 14:50
  9th
• 14:51
  of
• 14:51
  May,
• 14:51
  I
• 14:51
  started
• 14:52
  a
• 14:52
  small
• 14:53
  reel
• 14:53
  series
• 14:54
  about
• 14:54
  helping
• 14:54
  me
• 14:55
  to
• 14:55
  write
• 14:55
  a
• 14:55
  book.
• 14:56
  And
• 14:56
  I
• 14:56
  basically
• 14:57
  was
• 14:57
  very
• 14:57
  vulnerable
• 14:58
  and
• 14:58
  I've
• 14:58
  just
• 14:58
  watched
• 14:59
  back
• 14:59
  that
• 14:59
  initial
• 15:00
  reel,
• 15:00
  I
• 15:00
  was
• 15:00
  very
• 15:00
  vulnerable
• 15:01
  and
• 15:01
  I
• 15:01
  basically
• 15:02
  said,
• 15:02
  look,
• 15:02
  I've
• 15:02
  got
• 15:02
  this
• 15:02
  deadline
• 15:03
  to
• 15:03
  write
• 15:03
  a
• 15:03
  book.
• 15:04
  I'm
• 15:04
  not
• 15:04
  writing
• 15:04
  a
• 15:04
  book.
• 15:04
  I
• 15:04
  need
• 15:05
  you
• 15:05
  to
• 15:05
  help
• 15:05
  me
• 15:05
  write
• 15:05
  the
• 15:06
  book.
• 15:06
  And
• 15:06
  what
• 15:06
  I
• 15:06
  meant
• 15:06
  by
• 15:07
  that
• 15:07
  is
• 15:07
  I
• 15:07
  need
• 15:07
  to
• 15:08
  tell
• 15:08
  you
• 15:08
  that
• 15:09
  I'm
• 15:09
  doing
• 15:09
  this
• 15:09
  because
• 15:10
  I
• 15:10
  need
• 15:10
  you
• 15:10
  to,
• 15:11
  number
• 15:11
  one,
• 15:11
  hold
• 15:11
  me
• 15:12
  accountable
• 15:12
  for
• 15:12
  getting
• 15:12
  it
• 15:12
  done,
• 15:13
  ask
• 15:13
  me
• 15:13
  for
• 15:13
  updates,
• 15:14
  find
• 15:14
  out
• 15:14
  whether
• 15:15
  or
• 15:15
  not
• 15:15
  I'm
• 15:15
  doing
• 15:15
  it.
• 15:15
  And
• 15:16
  it
• 15:16
  just
• 15:16
  gives
• 15:16
  me
• 15:16
  an
• 15:17
  outlet
• 15:17
  to
• 15:17
  talk
• 15:17
  about
• 15:18
  it
• 15:18
  and
• 15:18
  it
• 15:18
  gives
• 15:19
  me
• 15:19
  a
• 15:19
  bit
• 15:19
  of
• 15:19
  motivation
• 15:20
  to
• 15:20
  do
• 15:20
  it.
• 15:20
  Because
• 15:21
  if
• 15:21
  I
• 15:21
  do
• 15:21
  a
• 15:21
  reel
• 15:22
  saying
• 15:22
  I'm
• 15:22
  going
• 15:22
  to
• 15:22
  write
• 15:23
  a
• 15:23
  thousand
• 15:23
  words
• 15:23
  this
• 15:24
  week
• 15:24
  and
• 15:24
  then
• 15:24
  I
• 15:25
  don't,
• 15:25
  I
• 15:25
  feel
• 15:25
  like
• 15:25
  that's
• 15:26
  a
• 15:26
  little
• 15:26
  bit
• 15:26
  awkward.
• 15:27
  Whereas
• 15:27
  it
• 15:27
  actually
• 15:27
  made
• 15:28
  me
• 15:28
  think,
• 15:28
  yeah,
• 15:28
  I
• 15:28
  want
• 15:28
  to
• 15:28
  do
• 15:28
  that.
• 15:29
  In
• 15:29
  fact,
• 15:29
  I
• 15:29
  want
• 15:29
  to
• 15:29
  do
• 15:29
  more
• 15:29
  than
• 15:30
  that
• 15:30
  so
• 15:30
  I
• 15:30
  can
• 15:30
  go
• 15:30
  back
• 15:31
  on
• 15:31
  my
• 15:31
  reels
• 15:31
  again
• 15:31
  and
• 15:32
  tell
• 15:32
  everyone
• 15:32
  that
• 15:32
  I
• 15:32
  wrote
• 15:33
  more
• 15:33
  of
• 15:33
  that.
• 15:33
  So
• 15:33
  the
• 15:34
  first
• 15:34
  reel
• 15:34
  went
• 15:35
  out
• 15:35
  on
• 15:35
  the
• 15:35
  9th
• 15:35
  of
• 15:36
  May,
• 15:36
  and
• 15:36
  as
• 15:37
  I
• 15:37
  said,
• 15:37
  I
• 15:37
  basically
• 15:38
  said,
• 15:38
  look,
• 15:38
  I'm
• 15:38
  trying
• 15:38
  to
• 15:38
  write
• 15:38
  this
• 15:39
  book,
• 15:39
  I
• 15:39
  need
• 15:39
  your
• 15:39
  encouragement,
• 15:40
  please
• 15:40
  help
• 15:40
  me.
• 15:41
  This
• 15:41
  is
• 15:41
  day
• 15:41
  one
• 15:41
  of
• 15:41
  helping
• 15:42
  me
• 15:42
  to
• 15:42
  write
• 15:42
  my
• 15:42
  wedding
• 15:43
  business
• 15:43
  book.
• 15:43
  And
• 15:44
  you
• 15:44
  responded
• 15:45
  incredibly.
• 15:46
  I
• 15:46
  had
• 15:46
  so
• 15:46
  many
• 15:47
  comments,
• 15:47
  messages,
• 15:48
  hind
• 15:48
  words,
• 15:49
  people
• 15:49
  asking
• 15:49
  me,
• 15:50
  people
• 15:50
  saying,
• 15:50
  you
• 15:50
  can
• 15:50
  do
• 15:50
  this,
• 15:51
  Becca,
• 15:51
  it's
• 15:51
  going
• 15:51
  to
• 15:51
  be
• 15:51
  amazing.
• 15:52
  And
• 15:52
  that's
• 15:52
  exactly
• 15:53
  what
• 15:53
  I
• 15:53
  needed
• 15:53
  to
• 15:54
  get
• 15:54
  me
• 15:54
  to
• 15:54
  the
• 15:54
  next
• 15:54
  stage
• 15:55
  of
• 15:55
  the
• 15:55
  journey,
• 15:55
  to
• 15:55
  get
• 15:55
  me
• 15:56
  finished.
• 15:56
  I
• 15:56
  was
• 15:56
  already
• 15:56
  past
• 15:57
  my
• 15:57
  April
• 15:57
  deadline
• 15:58
  that
• 15:58
  my
• 15:58
  brother
• 15:58
  in
• 15:58
  law
• 15:58
  had
• 15:59
  given
• 15:59
  me,
• 15:59
  so
• 15:59
  I
• 15:59
  knew
• 15:59
  I
• 15:59
  was
• 16:00
  up
• 16:00
  against
• 16:00
  it,
• 16:00
  but
• 16:00
  I
• 16:00
  knew
• 16:00
  it
• 16:01
  was
• 16:01
  still
• 16:01
  possible
• 16:01
  as
• 16:02
  well.
• 16:02
  So
• 16:02
  I
• 16:03
  basically
• 16:03
  kept
• 16:04
  going
• 16:04
  on
• 16:04
  to
• 16:05
  reels
• 16:05
  and
• 16:05
  TikTok
• 16:06
  and
• 16:06
  I
• 16:06
  shared
• 16:06
  that
• 16:06
  series.
• 16:06
  You
• 16:07
  can
• 16:07
  go
• 16:07
  on
• 16:07
  my
• 16:07
  Instagram
• 16:07
  and
• 16:07
  watch
• 16:08
  some
• 16:08
  of
• 16:08
  those
• 16:08
  videos
• 16:08
  back.
• 16:09
  And
• 16:09
  I've
• 16:09
  just
• 16:09
  called
• 16:09
  it
• 16:09
  day
• 16:10
  three
• 16:10
  of
• 16:10
  helping
• 16:10
  me
• 16:10
  write
• 16:10
  a
• 16:11
  wedding
• 16:11
  business
• 16:11
  book.
• 16:11
  Day
• 16:12
  five
• 16:12
  of
• 16:12
  helping
• 16:12
  me
• 16:12
  write
• 16:13
  a
• 16:13
  wedding
• 16:13
  business
• 16:13
  book.
• 16:14
  And
• 16:14
  each
• 16:14
  time
• 16:14
  I
• 16:14
  did
• 16:14
  it,
• 16:15
  you
• 16:15
  encouraged
• 16:15
  me.
• 16:16
  And
• 16:16
  what
• 16:16
  I
• 16:16
  loved
• 16:17
  was
• 16:17
  people
• 16:17
  encouraged
• 16:18
  me
• 16:18
  in
• 16:18
  my
• 16:18
  day
• 16:18
  to
• 16:19
  day
• 16:19
  life
• 16:19
  as
• 16:19
  well.
• 16:19
  So
• 16:20
  people
• 16:20
  saw
• 16:20
  it
• 16:20
  on
• 16:20
  my
• 16:21
  stories
• 16:21
  and
• 16:21
  people
• 16:21
  would
• 16:22
  ask
• 16:22
  me.
• 16:22
  I
• 16:22
  shared
• 16:23
  the
• 16:23
  story
• 16:23
  in
• 16:23
  my
• 16:23
  live
• 16:24
  podcast
• 16:24
  episode
• 16:24
  you
• 16:24
  might
• 16:25
  have
• 16:25
  listened
• 16:25
  to
• 16:25
  last
• 16:25
  week
• 16:25
  about
• 16:26
  my
• 16:26
  lovely
• 16:26
  cleaner
• 16:26
  and
• 16:27
  how
• 16:27
  she
• 16:27
  follows
• 16:27
  me
• 16:27
  on
• 16:28
  Instagram
• 16:28
  and
• 16:28
  every
• 16:28
  time
• 16:28
  she
• 16:29
  was
• 16:29
  coming
• 16:29
  around
• 16:29
  to
• 16:29
  clean
• 16:29
  my
• 16:30
  house,
• 16:30
  she
• 16:30
  was
• 16:30
  Asking
• 16:30
  me
• 16:31
  how
• 16:31
  the
• 16:31
  book
• 16:31
  was
• 16:31
  going
• 16:32
  and
• 16:32
  it
• 16:32
  really,
• 16:32
  really
• 16:33
  helped.
• 16:33
  Clients
• 16:33
  when
• 16:34
  I
• 16:34
  spoke
• 16:34
  to
• 16:34
  them,
• 16:34
  one
• 16:34
  to
• 16:35
  one
• 16:35
  were
• 16:35
  asking
• 16:35
  me
• 16:35
  how
• 16:36
  I
• 16:36
  was
• 16:36
  getting
• 16:36
  on,
• 16:36
  had
• 16:36
  I
• 16:37
  done
• 16:37
  enough
• 16:37
  words.
• 16:37
  People
• 16:38
  were
• 16:38
  offering
• 16:38
  to
• 16:38
  get
• 16:38
  on
• 16:38
  the
• 16:39
  phone
• 16:39
  with
• 16:39
  me
• 16:39
  and
• 16:39
  chat
• 16:40
  to
• 16:40
  me
• 16:40
  and
• 16:40
  encourage
• 16:40
  me
• 16:41
  and
• 16:41
  give
• 16:41
  me
• 16:41
  ideas
• 16:41
  and
• 16:42
  it
• 16:42
  really
• 16:42
  was
• 16:42
  the
• 16:43
  boost
• 16:43
  I
• 16:43
  needed.
• 16:44
  So
• 16:44
  I'm
• 16:44
  really
• 16:44
  thrilled
• 16:45
  that
• 16:45
  I
• 16:45
  did
• 16:45
  that.
• 16:45
  It
• 16:45
  was
• 16:46
  a
• 16:46
  bit
• 16:46
  vulnerable
• 16:46
  of
• 16:46
  me
• 16:46
  to
• 16:47
  go
• 16:47
  and
• 16:47
  start
• 16:48
  saying
• 16:48
  that
• 16:48
  it
• 16:48
  was
• 16:48
  putting
• 16:49
  myself
• 16:49
  on
• 16:49
  the
• 16:49
  line
• 16:50
  because
• 16:50
  once
• 16:50
  you've
• 16:50
  announced
• 16:51
  publicly
• 16:51
  that
• 16:51
  that's
• 16:52
  what
• 16:52
  you're
• 16:52
  doing,
• 16:52
  then
• 16:53
  it
• 16:53
  is
• 16:53
  harder
• 16:53
  if
• 16:53
  you
• 16:53
  don't
• 16:54
  hit
• 16:54
  that
• 16:54
  deadline
• 16:54
  to
• 16:55
  say,
• 16:55
  thanks
• 16:55
  everyone,
• 16:55
  but
• 16:56
  sorry,
• 16:56
  I
• 16:56
  never
• 16:56
  wrote
• 16:56
  the
• 16:57
  book
• 16:57
  in
• 16:57
  the
• 16:57
  end,
• 16:57
  but
• 16:57
  for
• 16:58
  me
• 16:58
  personally
• 16:58
  that
• 16:58
  was
• 16:59
  the
• 16:59
  accountability
• 16:59
  I
• 17:00
  needed.
• 17:00
  So
• 17:00
  for
• 17:00
  you,
• 17:01
  if
• 17:01
  you've
• 17:01
  got
• 17:01
  a
• 17:01
  big
• 17:01
  project,
• 17:02
  a
• 17:02
  big
• 17:02
  deadline,
• 17:02
  something
• 17:03
  you
• 17:03
  want
• 17:03
  to
• 17:03
  achieve,
• 17:04
  I
• 17:04
  highly
• 17:04
  recommend
• 17:05
  keeping
• 17:05
  yourself
• 17:06
  accountable
• 17:06
  or
• 17:06
  finding
• 17:07
  what
• 17:07
  works
• 17:07
  for
• 17:07
  you.
• 17:07
  Because
• 17:08
  what
• 17:08
  works
• 17:08
  for
• 17:08
  one
• 17:08
  person
• 17:09
  doesn't
• 17:09
  always
• 17:09
  work
• 17:10
  for
• 17:10
  everyone.
• 17:10
  And
• 17:10
  for
• 17:11
  me,
• 17:11
  diarizing
• 17:11
  the
• 17:12
  time
• 17:12
  and
• 17:12
  setting
• 17:12
  myself
• 17:13
  targets
• 17:13
  wasn't
• 17:13
  working.
• 17:14
  But
• 17:14
  as
• 17:14
  soon
• 17:14
  as
• 17:14
  I
• 17:15
  shared
• 17:15
  those
• 17:15
  targets
• 17:15
  publicly
• 17:16
  with
• 17:16
  the
• 17:16
  world,
• 17:16
  it
• 17:17
  definitely
• 17:17
  put
• 17:17
  a
• 17:17
  rocket
• 17:18
  up
• 17:18
  me
• 17:18
  to
• 17:18
  get
• 17:19
  those
• 17:19
  words
• 17:19
  finished.
• 17:20
  And
• 17:20
  I
• 17:20
  was
• 17:20
  able
• 17:20
  to
• 17:20
  diarise
• 17:21
  people
• 17:21
  said,
• 17:22
  try
• 17:22
  and
• 17:22
  write
• 17:22
  a
• 17:22
  thousand
• 17:22
  words
• 17:23
  a
• 17:23
  day.
• 17:23
  I
• 17:23
  was
• 17:23
  sharing
• 17:24
  screenshots
• 17:25
  of
• 17:25
  my
• 17:25
  readsies
• 17:26
  showing
• 17:26
  people
• 17:26
  that
• 17:26
  I'd
• 17:26
  done
• 17:27
  it
• 17:27
  and
• 17:27
  people
• 17:27
  were
• 17:27
  amazing.
• 17:28
  So
• 17:28
  thank
• 17:28
  you
• 17:29
  if
• 17:29
  you
• 17:29
  ever
• 17:30
  commented,
• 17:30
  mentioned
• 17:31
  anything,
• 17:31
  liked
• 17:31
  anything,
• 17:32
  anything.
• 17:32
  Your
• 17:32
  support
• 17:33
  really
• 17:33
  did
• 17:33
  help
• 17:33
  this
• 17:34
  book
• 17:34
  get
• 17:34
  finished.
• 17:35
  So
• 17:35
  fast
• 17:35
  Forward
• 17:36
  then
• 17:36
  to
• 17:36
  the
• 17:36
  19th
• 17:37
  of
• 17:37
  July
• 17:37
  and
• 17:38
  I
• 17:38
  posted
• 17:38
  on
• 17:39
  Instagram
• 17:40
  to
• 17:40
  say,
• 17:40
  I've
• 17:40
  written
• 17:41
  it,
• 17:41
  I've
• 17:41
  done
• 17:41
  it,
• 17:41
  I've
• 17:41
  written
• 17:42
  the
• 17:42
  words.
• 17:42
  So
• 17:43
  I
• 17:43
  was
• 17:43
  way
• 17:43
  past
• 17:43
  my
• 17:44
  initial
• 17:44
  deadline
• 17:44
  of
• 17:44
  the
• 17:44
  end
• 17:45
  of
• 17:45
  April,
• 17:45
  but
• 17:45
  actually
• 17:46
  I
• 17:46
  knew
• 17:46
  I
• 17:46
  still
• 17:46
  had
• 17:46
  a
• 17:46
  little
• 17:47
  bit
• 17:47
  of
• 17:47
  time
• 17:47
  and
• 17:47
  I
• 17:47
  was
• 17:48
  just
• 17:48
  thrilled
• 17:48
  at
• 17:48
  this
• 17:48
  point
• 17:48
  to
• 17:49
  finish
• 17:49
  it
• 17:49
  because
• 17:49
  I
• 17:50
  really
• 17:50
  never
• 17:50
  thought
• 17:50
  that
• 17:51
  I
• 17:51
  would
• 17:51
  finish
• 17:51
  it.
• 17:52
  And
• 17:52
  I
• 17:52
  put
• 17:52
  it
• 17:52
  on
• 17:53
  Instagram
• 17:53
  and
• 17:53
  then
• 17:53
  I
• 17:53
  contacted
• 17:54
  my
• 17:54
  brother
• 17:54
  in
• 17:54
  law
• 17:54
  and
• 17:55
  said
• 17:55
  I've
• 17:55
  done
• 17:55
  it.
• 17:55
  And
• 17:56
  I
• 17:56
  think
• 17:56
  he
• 17:56
  was
• 17:57
  a
• 17:57
  little
• 17:57
  bit
• 17:57
  surprised.
• 17:57
  I
• 17:58
  think
• 17:58
  maybe
• 17:58
  he
• 17:58
  doubted
• 17:59
  that
• 17:59
  I
• 17:59
  was
• 17:59
  actually
• 17:59
  going
• 17:59
  to
• 17:59
  go
• 18:00
  away
• 18:00
  and
• 18:00
  do
• 18:00
  it.
• 18:00
  And
• 18:00
  I
• 18:01
  said,
• 18:01
  I've
• 18:01
  done
• 18:01
  it,
• 18:01
  now
• 18:02
  what
• 18:02
  we
• 18:02
  need
• 18:02
  to
• 18:02
  have
• 18:02
  a
• 18:02
  conversation.
• 18:03
  And
• 18:03
  true
• 18:03
  to
• 18:03
  it
• 18:04
  word,
• 18:04
  he
• 18:04
  did.
• 18:05
  He
• 18:05
  had
• 18:05
  a
• 18:05
  conversation
• 18:05
  with
• 18:05
  me,
• 18:06
  we
• 18:06
  talked
• 18:06
  about
• 18:06
  it,
• 18:06
  he
• 18:06
  said,
• 18:07
  send
• 18:07
  it
• 18:07
  over
• 18:07
  to
• 18:07
  me,
• 18:07
  I'll
• 18:08
  have
• 18:08
  a
• 18:08
  very
• 18:08
  brief
• 18:08
  look
• 18:09
  through.
• 18:09
  I
• 18:09
  let
• 18:09
  you
• 18:09
  know
• 18:10
  whether
• 18:10
  or
• 18:10
  not
• 18:10
  it's
• 18:10
  a
• 18:10
  load
• 18:10
  of
• 18:10
  rubbish
• 18:11
  or
• 18:11
  whether
• 18:12
  it's
• 18:12
  got
• 18:12
  legs
• 18:12
  and
• 18:13
  then
• 18:13
  we'll
• 18:13
  talk
• 18:13
  about
• 18:13
  the
• 18:14
  next
• 18:14
  steps.
• 18:14
  So
• 18:15
  that's
• 18:15
  what
• 18:15
  I
• 18:15
  did.
• 18:15
  I
• 18:16
  sent
• 18:16
  it
• 18:16
  over
• 18:16
  to
• 18:16
  him.
• 18:16
  Thankfully
• 18:17
  he
• 18:17
  didn't
• 18:17
  come
• 18:17
  back
• 18:18
  and
• 18:18
  say
• 18:18
  it
• 18:18
  was
• 18:18
  a
• 18:18
  load
• 18:18
  of
• 18:18
  rubbish.
• 18:19
  He
• 18:19
  did
• 18:19
  say
• 18:19
  it
• 18:19
  probably
• 18:20
  needed
• 18:20
  some
• 18:20
  shaping
• 18:21
  and
• 18:21
  it
• 18:21
  was
• 18:21
  a
• 18:21
  bit
• 18:21
  rough
• 18:22
  around
• 18:22
  the
• 18:22
  edges,
• 18:22
  but
• 18:22
  I
• 18:23
  knew
• 18:23
  that.
• 18:23
  And
• 18:23
  he
• 18:24
  walked
• 18:24
  me
• 18:24
  through
• 18:25
  the
• 18:25
  next
• 18:25
  steps.
• 18:25
  So
• 18:26
  what
• 18:26
  he
• 18:26
  did
• 18:26
  then,
• 18:26
  he
• 18:26
  said,
• 18:27
  right,
• 18:27
  let's
• 18:27
  work
• 18:27
  back
• 18:28
  from
• 18:28
  November.
• 18:28
  You
• 18:28
  want
• 18:28
  it
• 18:28
  in
• 18:29
  November,
• 18:29
  so
• 18:29
  let's
• 18:30
  go
• 18:30
  forward
• 18:30
  like
• 18:30
  one
• 18:30
  or
• 18:31
  two
• 18:31
  weeks
• 18:31
  from
• 18:31
  the
• 18:31
  day
• 18:32
  you
• 18:32
  fly.
• 18:32
  You
• 18:32
  don't
• 18:32
  want
• 18:33
  it
• 18:33
  coming
• 18:33
  into
• 18:33
  your
• 18:33
  hand
• 18:33
  the
• 18:34
  day
• 18:34
  you
• 18:34
  fly
• 18:34
  to
• 18:34
  Las
• 18:34
  Vegas.
• 18:35
  You
• 18:35
  want
• 18:35
  a
• 18:35
  little
• 18:35
  bit
• 18:35
  of
• 18:35
  breathing
• 18:36
  space
• 18:36
  in
• 18:36
  case
• 18:36
  something
• 18:37
  goes
• 18:37
  wrong.
• 18:37
  So
• 18:37
  then
• 18:37
  work
• 18:38
  back
• 18:38
  from
• 18:38
  there.
• 18:38
  We
• 18:38
  need
• 18:38
  printing
• 18:39
  time,
• 18:39
  we
• 18:39
  need
• 18:39
  proofreading
• 18:40
  time,
• 18:40
  we
• 18:40
  need
• 18:41
  editing
• 18:41
  time.
• 18:41
  And
• 18:41
  he
• 18:42
  basically
• 18:42
  put
• 18:42
  me
• 18:42
  through
• 18:43
  a
• 18:43
  timetable,
• 18:43
  write
• 18:44
  up
• 18:44
  what
• 18:44
  I
• 18:44
  needed
• 18:44
  to
• 18:45
  do.
• 18:45
  And
• 18:45
  that
• 18:45
  was
• 18:45
  really
• 18:45
  helpful
• 18:46
  because
• 18:46
  he
• 18:46
  wrote
• 18:46
  it
• 18:46
  all
• 18:46
  out
• 18:47
  for
• 18:47
  me.
• 18:47
  He
• 18:47
  told
• 18:47
  me
• 18:47
  what
• 18:47
  I
• 18:48
  needed
• 18:48
  to
• 18:48
  do
• 18:48
  at
• 18:48
  each
• 18:48
  stage,
• 18:48
  and
• 18:49
  he
• 18:49
  put
• 18:49
  a
• 18:49
  deadline
• 18:50
  next
• 18:50
  to
• 18:50
  it
• 18:50
  so
• 18:50
  that
• 18:50
  I
• 18:50
  could
• 18:51
  see
• 18:51
  what
• 18:51
  I
• 18:51
  needed
• 18:51
  to
• 18:51
  do
• 18:52
  by
• 18:52
  when.
• 18:53
  And
• 18:53
  that
• 18:53
  then
• 18:53
  set
• 18:53
  me
• 18:53
  off
• 18:54
  on
• 18:54
  the
• 18:54
  next
• 18:54
  path
• 18:55
  because
• 18:55
  I
• 18:55
  hadn't
• 18:55
  got
• 18:55
  a
• 18:55
  clue
• 18:55
  what
• 18:56
  I
• 18:56
  was
• 18:56
  doing.
• 18:56
  And
• 18:56
  he
• 18:56
  explained
• 18:57
  to
• 18:57
  me,
• 18:57
  and
• 18:57
  I'm
• 18:57
  going
• 18:57
  to
• 18:57
  walk
• 18:57
  you
• 18:58
  through
• 18:58
  that
• 18:58
  part
• 18:58
  now.
• 18:59
  So
• 18:59
  the
• 18:59
  first
• 18:59
  thing
• 18:59
  he
• 19:00
  said
• 19:00
  is
• 19:00
  you
• 19:00
  need
• 19:00
  an
• 19:01
  editor.
• 19:01
  You've
• 19:01
  got
• 19:01
  this
• 19:02
  rough
• 19:02
  draft,
• 19:02
  but
• 19:02
  if
• 19:03
  you
• 19:03
  want
• 19:03
  to
• 19:03
  make
• 19:03
  it
• 19:03
  a
• 19:03
  great
• 19:04
  book,
• 19:04
  you
• 19:04
  now
• 19:04
  need
• 19:05
  someone
• 19:05
  who
• 19:05
  will
• 19:05
  clean
• 19:06
  it
• 19:06
  up
• 19:06
  for
• 19:06
  you.
• 19:06
  Essentially,
• 19:07
  you
• 19:07
  can
• 19:07
  edit
• 19:07
  it
• 19:07
  yourself,
• 19:08
  but
• 19:08
  often
• 19:08
  it's
• 19:08
  helpful
• 19:09
  to
• 19:09
  have
• 19:09
  an
• 19:09
  outside
• 19:09
  person.
• 19:10
  So
• 19:10
  he
• 19:10
  put
• 19:10
  me
• 19:10
  in
• 19:10
  touch
• 19:10
  with
• 19:11
  an
• 19:11
  editor,
• 19:11
  an
• 19:11
  amazing
• 19:12
  lady.
• 19:12
  I
• 19:13
  spoke
• 19:13
  with
• 19:13
  her
• 19:13
  on
• 19:13
  the
• 19:14
  phone.
• 19:14
  I
• 19:14
  talked
• 19:14
  to
• 19:14
  her
• 19:14
  about
• 19:15
  how
• 19:15
  I
• 19:15
  wanted
• 19:15
  it
• 19:15
  to
• 19:15
  sound
• 19:16
  like
• 19:16
  me.
• 19:16
  I
• 19:16
  didn't
• 19:16
  want
• 19:16
  her
• 19:17
  to,
• 19:17
  you
• 19:17
  know,
• 19:17
  neutralize
• 19:18
  my
• 19:18
  personality
• 19:19
  and
• 19:19
  my
• 19:19
  voice.
• 19:19
  But
• 19:20
  I
• 19:20
  did
• 19:20
  want
• 19:20
  her
• 19:20
  to
• 19:21
  shape
• 19:21
  the
• 19:21
  book.
• 19:21
  My
• 19:21
  brother
• 19:22
  in
• 19:22
  law
• 19:22
  actually
• 19:22
  also
• 19:23
  came
• 19:23
  up
• 19:23
  with
• 19:23
  the
• 19:23
  title
• 19:23
  for
• 19:23
  the
• 19:24
  book.
• 19:24
  He
• 19:24
  said
• 19:24
  from
• 19:24
  having
• 19:25
  read
• 19:25
  it,
• 19:25
  that
• 19:25
  phrase
• 19:26
  really
• 19:26
  stood
• 19:26
  out
• 19:26
  to
• 19:26
  him
• 19:27
  and
• 19:27
  he
• 19:27
  liked
• 19:27
  it.
• 19:28
  And
• 19:28
  actually
• 19:28
  I
• 19:28
  say
• 19:28
  the
• 19:28
  phrase
• 19:29
  done
• 19:29
  is
• 19:29
  better
• 19:29
  than
• 19:29
  perfect.
• 19:30
  A
• 19:30
  lot
• 19:30
  of
• 19:30
  people
• 19:30
  know
• 19:31
  me
• 19:31
  for
• 19:31
  talking
• 19:31
  about
• 19:32
  that
• 19:32
  and
• 19:32
  saying
• 19:32
  that.
• 19:32
  And
• 19:33
  so
• 19:33
  I
• 19:33
  really
• 19:33
  liked
• 19:33
  that
• 19:34
  he'd
• 19:34
  pulled
• 19:34
  that
• 19:34
  out,
• 19:34
  and
• 19:35
  I
• 19:35
  decided
• 19:35
  to
• 19:35
  run
• 19:36
  with
• 19:36
  that.
• 19:36
  So
• 19:36
  the
• 19:37
  editor
• 19:37
  also
• 19:37
  had
• 19:38
  the
• 19:38
  job
• 19:38
  of
• 19:38
  making
• 19:39
  sure
• 19:39
  the
• 19:39
  thread
• 19:40
  of
• 19:40
  the
• 19:40
  title
• 19:40
  also
• 19:41
  runs
• 19:41
  through
• 19:41
  the
• 19:41
  book.
• 19:42
  So
• 19:42
  obviously
• 19:42
  I
• 19:42
  hadn't
• 19:43
  got
• 19:43
  the
• 19:43
  title
• 19:43
  when
• 19:43
  I
• 19:43
  wrote
• 19:44
  the
• 19:44
  book,
• 19:44
  so
• 19:44
  there
• 19:44
  were
• 19:45
  places
• 19:45
  that
• 19:45
  hadn't
• 19:46
  really
• 19:46
  tied
• 19:46
  the
• 19:47
  concept
• 19:47
  together.
• 19:48
  And
• 19:48
  so
• 19:48
  the
• 19:48
  editor
• 19:48
  took
• 19:48
  my
• 19:49
  transcript,
• 19:49
  she
• 19:50
  made
• 19:50
  suggestions
• 19:51
  about
• 19:51
  how
• 19:51
  we
• 19:51
  can
• 19:52
  make
• 19:52
  sure
• 19:52
  that
• 19:52
  the
• 19:52
  narrative
• 19:53
  was
• 19:53
  threaded
• 19:54
  all
• 19:54
  the
• 19:54
  way
• 19:54
  through
• 19:54
  the
• 19:55
  book.
• 19:55
  She
• 19:55
  talked
• 19:56
  about
• 19:56
  where
• 19:56
  things
• 19:56
  didn't
• 19:57
  make
• 19:57
  sense,
• 19:57
  she
• 19:57
  reworded
• 19:58
  stuff,
• 19:58
  she
• 19:58
  made
• 19:59
  lots
• 19:59
  of
• 19:59
  notes
• 19:59
  on
• 20:00
  where
• 20:00
  maybe
• 20:00
  I
• 20:00
  could
• 20:00
  add
• 20:01
  more
• 20:01
  or
• 20:01
  take
• 20:01
  stuff
• 20:02
  away,
• 20:02
  but
• 20:02
  she
• 20:02
  was
• 20:03
  so
• 20:03
  encouraging
• 20:03
  and
• 20:03
  she
• 20:03
  also
• 20:04
  said
• 20:04
  how
• 20:04
  much
• 20:04
  she
• 20:04
  enjoyed
• 20:05
  reading
• 20:05
  the
• 20:05
  book,
• 20:05
  which
• 20:06
  was
• 20:06
  a
• 20:06
  good
• 20:06
  encouragement
• 20:07
  to
• 20:07
  me.
• 20:07
  Now,
• 20:07
  that
• 20:07
  was
• 20:08
  quite
• 20:08
  a
• 20:08
  lengthy
• 20:08
  process.
• 20:09
  It
• 20:09
  was
• 20:09
  hard
• 20:10
  because
• 20:10
  once
• 20:10
  I'd
• 20:10
  written
• 20:10
  the
• 20:10
  book,
• 20:11
  I
• 20:11
  felt
• 20:11
  like
• 20:11
  I
• 20:12
  just
• 20:12
  wanted
• 20:12
  to
• 20:12
  say,
• 20:13
  right,
• 20:13
  great,
• 20:13
  I've
• 20:13
  written
• 20:13
  this,
• 20:13
  now
• 20:14
  move
• 20:14
  on.
• 20:14
  But
• 20:14
  actually
• 20:15
  the
• 20:15
  editing
• 20:15
  part
• 20:15
  is
• 20:15
  also
• 20:16
  quite
• 20:16
  hard.
• 20:16
  It
• 20:17
  involved
• 20:17
  a
• 20:17
  lot
• 20:17
  of
• 20:17
  her
• 20:18
  sending
• 20:18
  me
• 20:18
  my
• 20:18
  Word
• 20:19
  document
• 20:19
  back
• 20:20
  with
• 20:20
  lots
• 20:20
  of
• 20:20
  tracked
• 20:21
  changes
• 20:21
  that
• 20:21
  I'd
• 20:21
  then
• 20:21
  have
• 20:22
  to
• 20:22
  go
• 20:22
  through
• 20:22
  and
• 20:22
  answer
• 20:23
  her
• 20:23
  questions
• 20:23
  or
• 20:24
  write
• 20:24
  more
• 20:25
  paragraphs
• 20:25
  for
• 20:25
  different
• 20:26
  bits
• 20:26
  of
• 20:26
  the
• 20:26
  book
• 20:26
  where
• 20:26
  she
• 20:26
  felt
• 20:27
  like
• 20:27
  I
• 20:27
  didn't
• 20:27
  explain
• 20:28
  things
• 20:28
  well
• 20:28
  enough
• 20:28
  or
• 20:29
  it
• 20:29
  needed
• 20:29
  more
• 20:29
  or
• 20:30
  less
• 20:30
  checking.
• 20:31
  All
• 20:31
  of
• 20:31
  the
• 20:31
  things
• 20:31
  that
• 20:31
  I'd
• 20:32
  quoted
• 20:32
  were
• 20:32
  accurate.
• 20:33
  Whether
• 20:33
  or
• 20:33
  not
• 20:33
  we
• 20:33
  could
• 20:34
  quote
• 20:34
  them,
• 20:34
  whether
• 20:34
  there
• 20:35
  was
• 20:35
  copyright
• 20:35
  issues
• 20:36
  like
• 20:36
  that
• 20:36
  was
• 20:36
  amazing
• 20:37
  and
• 20:37
  I'm
• 20:37
  so
• 20:37
  thankful
• 20:38
  I
• 20:38
  did
• 20:38
  use
• 20:38
  that.
• 20:38
  I
• 20:39
  think
• 20:39
  the
• 20:39
  editor
• 20:39
  was
• 20:40
  one
• 20:40
  of
• 20:40
  the
• 20:40
  most
• 20:40
  important
• 20:41
  key
• 20:41
  parts
• 20:41
  of
• 20:41
  this
• 20:41
  book
• 20:42
  writing
• 20:42
  process.
• 20:42
  And
• 20:43
  if
• 20:43
  you
• 20:43
  are
• 20:43
  going
• 20:43
  to
• 20:43
  go
• 20:44
  down
• 20:44
  this
• 20:44
  route,
• 20:44
  I
• 20:44
  encourage
• 20:45
  you
• 20:45
  not
• 20:45
  to
• 20:45
  skip
• 20:45
  that.
• 20:46
  Yes,
• 20:46
  it's
• 20:46
  going
• 20:46
  to
• 20:46
  cost
• 20:47
  you
• 20:47
  money.
• 20:47
  I
• 20:47
  think
• 20:47
  it
• 20:47
  cost
• 20:47
  me
• 20:48
  about
• 20:48
  800,
• 20:48
  900
• 20:49
  pounds
• 20:49
  to
• 20:49
  get
• 20:49
  it
• 20:49
  edited,
• 20:50
  but
• 20:50
  it
• 20:50
  was
• 20:50
  well
• 20:51
  worth
• 20:51
  it
• 20:51
  and
• 20:51
  it's
• 20:51
  why
• 20:52
  I've
• 20:52
  got
• 20:52
  such
• 20:52
  a
• 20:52
  high
• 20:52
  quality
• 20:53
  book.
• 20:53
  It's
• 20:53
  not
• 20:53
  that
• 20:53
  she
• 20:54
  changed
• 20:54
  what
• 20:54
  I
• 20:54
  wrote,
• 20:55
  it's
• 20:55
  that
• 20:55
  she
• 20:55
  shaped
• 20:55
  what
• 20:55
  I
• 20:56
  wrote.
• 20:56
  And
• 20:56
  that's
• 20:56
  a
• 20:56
  very
• 20:57
  different
• 20:57
  skill,
• 20:58
  not
• 20:58
  one
• 20:58
  that
• 20:58
  I
• 20:58
  necessarily
• 20:59
  possess
• 20:59
  myself.
• 21:00
  I
• 21:00
  think
• 21:00
  sometimes
• 21:00
  it
• 21:00
  needs
• 21:01
  an
• 21:01
  outside
• 21:01
  voice
• 21:02
  to
• 21:02
  do
• 21:02
  that.
• 21:02
  So
• 21:03
  she
• 21:03
  took
• 21:03
  it,
• 21:03
  she
• 21:04
  shaped
• 21:04
  it,
• 21:04
  she
• 21:04
  helped
• 21:05
  me
• 21:05
  thread
• 21:05
  the
• 21:05
  narrative
• 21:06
  of
• 21:06
  Done
• 21:06
  is
• 21:06
  Better
• 21:06
  than
• 21:07
  Perfect
• 21:07
  throughout
• 21:07
  the
• 21:07
  whole
• 21:08
  book.
• 21:08
  She
• 21:08
  took
• 21:08
  a
• 21:08
  little
• 21:08
  bit
• 21:09
  out,
• 21:09
  we
• 21:09
  added
• 21:09
  extra
• 21:10
  stuff
• 21:10
  in
• 21:10
  and
• 21:10
  we
• 21:10
  got
• 21:10
  it
• 21:10
  to
• 21:11
  a
• 21:11
  place
• 21:11
  where
• 21:11
  we
• 21:11
  were
• 21:11
  really
• 21:12
  happy
• 21:12
  that
• 21:12
  we
• 21:13
  had
• 21:13
  a
• 21:13
  full
• 21:13
  transcript
• 21:14
  and
• 21:14
  it
• 21:14
  was
• 21:14
  ready
• 21:14
  for
• 21:15
  the
• 21:15
  next
• 21:15
  step.
• 21:16
  So
• 21:16
  by
• 21:16
  late
• 21:16
  July,
• 21:17
  early
• 21:17
  August,
• 21:18
  I
• 21:18
  had
• 21:18
  that
• 21:18
  full
• 21:19
  edited
• 21:19
  transcript
• 21:20
  and
• 21:20
  it
• 21:20
  was
• 21:20
  time
• 21:20
  to
• 21:21
  move
• 21:21
  on
• 21:21
  to
• 21:21
  the
• 21:21
  next
• 21:22
  stage
• 21:22
  of
• 21:22
  the
• 21:22
  book
• 21:22
  writing
• 21:23
  process.
• 21:23
  So
• 21:24
  there
• 21:24
  were
• 21:24
  two
• 21:24
  parts
• 21:24
  to
• 21:25
  this.
• 21:25
  The
• 21:25
  first
• 21:25
  thing
• 21:25
  was
• 21:26
  I
• 21:26
  wanted
• 21:26
  to
• 21:26
  get
• 21:26
  some
• 21:27
  endorsements.
• 21:27
  I
• 21:27
  think
• 21:27
  it's
• 21:28
  really
• 21:28
  important
• 21:28
  on
• 21:28
  a
• 21:28
  book
• 21:29
  when
• 21:29
  you
• 21:29
  have
• 21:30
  people
• 21:30
  in
• 21:30
  the
• 21:30
  industry
• 21:31
  who've
• 21:31
  maybe
• 21:31
  said
• 21:31
  what
• 21:32
  they
• 21:32
  think
• 21:32
  about
• 21:32
  the
• 21:32
  book
• 21:32
  or
• 21:33
  that
• 21:33
  they
• 21:33
  like
• 21:33
  the
• 21:33
  book,
• 21:34
  you
• 21:34
  know
• 21:34
  what
• 21:34
  I
• 21:34
  mean?
• 21:34
  The
• 21:35
  kind
• 21:35
  of
• 21:35
  recommendation.
• 21:36
  And
• 21:36
  obviously
• 21:36
  you
• 21:36
  need
• 21:36
  to
• 21:37
  get
• 21:37
  those
• 21:37
  endorsements
• 21:38
  before
• 21:38
  you
• 21:38
  get
• 21:38
  the
• 21:38
  COVID
• 21:39
  designed,
• 21:39
  if
• 21:39
  you
• 21:40
  want
• 21:40
  to
• 21:40
  put
• 21:40
  them
• 21:40
  on
• 21:40
  the
• 21:40
  back
• 21:40
  cover
• 21:41
  like
• 21:41
  I
• 21:41
  did.
• 21:42
  And
• 21:42
  also
• 21:42
  that
• 21:42
  means
• 21:42
  you
• 21:43
  need
• 21:43
  to
• 21:43
  send
• 21:43
  them
• 21:43
  the
• 21:44
  book
• 21:44
  before
• 21:44
  it's
• 21:44
  actually
• 21:45
  a
• 21:45
  book.
• 21:45
  So
• 21:45
  now
• 21:45
  I
• 21:45
  had
• 21:46
  my
• 21:46
  edited
• 21:46
  PDF,
• 21:47
  I
• 21:47
  decided
• 21:47
  it
• 21:47
  was
• 21:48
  time
• 21:48
  to
• 21:48
  send
• 21:48
  out
• 21:49
  the
• 21:49
  PDF
• 21:49
  version
• 21:50
  of
• 21:50
  the
• 21:50
  book
• 21:50
  to
• 21:50
  a
• 21:50
  couple
• 21:50
  of
• 21:51
  people
• 21:51
  to
• 21:51
  endorse
• 21:52
  it.
• 21:52
  Now,
• 21:52
  I'm
• 21:52
  thrilled
• 21:52
  that
• 21:53
  the
• 21:53
  first
• 21:53
  two
• 21:53
  people
• 21:54
  I
• 21:54
  asked
• 21:54
  if
• 21:54
  they
• 21:55
  would
• 21:55
  endorse
• 21:55
  the
• 21:55
  book
• 21:55
  or
• 21:56
  at
• 21:56
  least
• 21:56
  read
• 21:56
  it
• 21:56
  and
• 21:56
  decide
• 21:57
  whether
• 21:57
  they
• 21:57
  were
• 21:57
  happy
• 21:57
  to
• 21:57
  endorse
• 21:58
  it,
• 21:58
  both
• 21:58
  said
• 21:59
  yes.
• 21:59
  So
• 21:59
  I
• 22:00
  wanted
• 22:00
  people
• 22:00
  in
• 22:00
  the
• 22:00
  wedding
• 22:01
  industry
• 22:01
  that
• 22:01
  were
• 22:02
  experts.
• 22:02
  I
• 22:02
  wanted
• 22:03
  people
• 22:03
  who
• 22:03
  people
• 22:04
  might
• 22:04
  know
• 22:04
  or
• 22:05
  who
• 22:05
  had
• 22:05
  some
• 22:05
  levels
• 22:05
  of
• 22:06
  authority,
• 22:06
  and
• 22:06
  also
• 22:07
  people
• 22:07
  that
• 22:07
  I
• 22:07
  had
• 22:07
  relationships
• 22:08
  with
• 22:08
  as
• 22:08
  well,
• 22:08
  who
• 22:09
  knew
• 22:09
  me,
• 22:09
  knew
• 22:09
  my
• 22:10
  style,
• 22:10
  knew
• 22:10
  my
• 22:11
  way
• 22:11
  of
• 22:11
  speaking,
• 22:11
  that
• 22:11
  kind
• 22:12
  of
• 22:12
  thing.
• 22:12
  So
• 22:12
  I
• 22:12
  decided
• 22:12
  to
• 22:13
  choose
• 22:13
  one
• 22:13
  person
• 22:13
  in
• 22:13
  the
• 22:14
  UK
• 22:14
  and
• 22:14
  one
• 22:14
  person
• 22:14
  in
• 22:15
  the
• 22:15
  US
• 22:15
  because
• 22:15
  I
• 22:16
  want
• 22:16
  to
• 22:16
  make
• 22:16
  sure
• 22:16
  I
• 22:16
  can
• 22:16
  resonate
• 22:17
  with
• 22:17
  both
• 22:18
  markets.
• 22:18
  And
• 22:18
  so
• 22:19
  in
• 22:19
  the
• 22:19
  US
• 22:19
  I
• 22:19
  went
• 22:20
  with
• 22:20
  my
• 22:20
  lovely
• 22:20
  friend
• 22:20
  Megan
• 22:21
  Ely,
• 22:21
  who
• 22:22
  is
• 22:22
  a
• 22:22
  wedding
• 22:22
  publicist
• 22:23
  and
• 22:23
  I've
• 22:23
  worked
• 22:24
  with
• 22:24
  her
• 22:24
  a
• 22:24
  lot.
• 22:24
  She
• 22:24
  was
• 22:24
  a
• 22:25
  big
• 22:25
  factor
• 22:25
  in
• 22:25
  helping
• 22:25
  me
• 22:26
  get
• 22:26
  on
• 22:26
  stage
• 22:26
  in
• 22:26
  Las
• 22:27
  Vegas.
• 22:27
  She's
• 22:27
  an
• 22:27
  incredible
• 22:28
  publicist.
• 22:28
  She
• 22:29
  helps
• 22:29
  people
• 22:29
  get
• 22:29
  amazing
• 22:30
  pr.
• 22:30
  She's
• 22:30
  incredible
• 22:31
  speaker,
• 22:31
  and
• 22:31
  I
• 22:31
  knew
• 22:32
  that
• 22:32
  she
• 22:32
  would
• 22:32
  be
• 22:33
  a
• 22:33
  great
• 22:33
  person
• 22:33
  to
• 22:33
  endorse
• 22:34
  the
• 22:34
  book.
• 22:34
  So
• 22:34
  I
• 22:34
  wrote
• 22:35
  to
• 22:35
  her
• 22:35
  and
• 22:35
  she
• 22:36
  very
• 22:36
  quickly
• 22:36
  said
• 22:37
  she
• 22:37
  would
• 22:37
  happily,
• 22:37
  happily
• 22:38
  have
• 22:38
  a
• 22:38
  look
• 22:38
  at
• 22:38
  it
• 22:38
  and
• 22:38
  do
• 22:38
  it
• 22:38
  for
• 22:39
  me.
• 22:39
  And
• 22:39
  then
• 22:39
  I
• 22:39
  also
• 22:39
  wanted
• 22:40
  someone
• 22:40
  from
• 22:40
  the
• 22:40
  uk.
• 22:40
  I've
• 22:41
  built
• 22:41
  up
• 22:41
  a
• 22:41
  great
• 22:41
  relationship
• 22:42
  with
• 22:42
  the
• 22:42
  team
• 22:42
  at
• 22:42
  Guides
• 22:42
  for
• 22:43
  Brides
• 22:43
  and
• 22:43
  the
• 22:43
  lovely
• 22:44
  Nikita,
• 22:44
  I've
• 22:44
  known
• 22:44
  her
• 22:45
  for
• 22:45
  quite
• 22:45
  a
• 22:45
  few
• 22:45
  years
• 22:45
  now.
• 22:46
  We've
• 22:46
  spoken
• 22:46
  on
• 22:46
  stages
• 22:47
  together,
• 22:47
  we've
• 22:47
  worked
• 22:47
  together.
• 22:47
  She
• 22:48
  knows
• 22:48
  my
• 22:48
  teaching
• 22:48
  very
• 22:49
  well.
• 22:49
  I
• 22:49
  know
• 22:49
  she
• 22:49
  enjoys
• 22:50
  it
• 22:50
  and
• 22:50
  I
• 22:50
  love
• 22:51
  what
• 22:51
  they
• 22:51
  do
• 22:51
  at
• 22:51
  Guys
• 22:52
  for
• 22:52
  Brides.
• 22:52
  So
• 22:52
  I
• 22:52
  asked
• 22:52
  her
• 22:53
  if
• 22:53
  she
• 22:53
  would
• 22:53
  also
• 22:53
  be
• 22:54
  willing
• 22:54
  to
• 22:54
  have
• 22:54
  a
• 22:54
  look
• 22:55
  at
• 22:55
  it
• 22:55
  and
• 22:55
  endorse
• 22:56
  it
• 22:56
  on
• 22:56
  behalf
• 22:56
  of
• 22:57
  Guys
• 22:57
  for
• 22:57
  Brides.
• 22:57
  And
• 22:58
  so
• 22:58
  they
• 22:58
  did.
• 22:58
  I
• 22:58
  sent
• 22:58
  it
• 22:58
  off
• 22:58
  to
• 22:59
  them.
• 22:59
  They
• 22:59
  both
• 22:59
  read
• 22:59
  it.
• 23:00
  They
• 23:00
  both
• 23:00
  sent
• 23:00
  me
• 23:00
  back
• 23:01
  a
• 23:01
  paragraph
• 23:02
  and
• 23:02
  said,
• 23:02
  you
• 23:02
  can
• 23:02
  use
• 23:03
  this
• 23:03
  where
• 23:03
  you
• 23:03
  want
• 23:04
  to
• 23:04
  in
• 23:04
  the
• 23:05
  book.
• 23:05
  And
• 23:05
  they
• 23:06
  both
• 23:06
  were
• 23:06
  really
• 23:06
  complimentary
• 23:07
  about
• 23:07
  the
• 23:08
  wording,
• 23:08
  which
• 23:08
  I
• 23:08
  was
• 23:09
  so
• 23:09
  happy
• 23:09
  about,
• 23:09
  because
• 23:10
  that
• 23:10
  was
• 23:10
  really
• 23:10
  nerve
• 23:10
  wracking.
• 23:10
  That
• 23:11
  was
• 23:11
  the
• 23:11
  first
• 23:11
  people
• 23:12
  outside
• 23:12
  of
• 23:12
  the
• 23:12
  editor
• 23:12
  to
• 23:13
  actually
• 23:13
  read
• 23:13
  anything
• 23:14
  and
• 23:14
  they're
• 23:14
  both
• 23:14
  industry
• 23:15
  professionals.
• 23:15
  So
• 23:15
  I
• 23:15
  didn't
• 23:15
  want
• 23:16
  them
• 23:16
  to
• 23:16
  come
• 23:16
  back
• 23:16
  and
• 23:16
  say
• 23:17
  it
• 23:17
  was
• 23:17
  terrible.
• 23:17
  Now,
• 23:17
  what
• 23:17
  was
• 23:18
  interesting,
• 23:18
  obviously
• 23:19
  the
• 23:19
  lovely
• 23:19
  Nikita
• 23:20
  from
• 23:20
  Guides
• 23:20
  for
• 23:20
  Brides,
• 23:21
  she
• 23:21
  actually
• 23:21
  had
• 23:21
  some
• 23:21
  really
• 23:22
  good
• 23:22
  feedback
• 23:22
  about
• 23:23
  the
• 23:23
  wedding
• 23:23
  directory
• 23:24
  section
• 23:24
  of
• 23:24
  the
• 23:24
  book
• 23:24
  and
• 23:25
  I
• 23:25
  actually
• 23:25
  implemented
• 23:26
  some
• 23:26
  of
• 23:26
  the
• 23:26
  things
• 23:26
  she
• 23:27
  suggested.
• 23:27
  So
• 23:27
  there
• 23:27
  was
• 23:28
  a
• 23:28
  little
• 23:28
  bit
• 23:28
  where
• 23:28
  I
• 23:28
  added
• 23:29
  a
• 23:29
  few
• 23:29
  extra
• 23:29
  lines
• 23:29
  in
• 23:30
  based
• 23:30
  on
• 23:30
  what
• 23:30
  she
• 23:30
  said.
• 23:31
  And,
• 23:31
  you
• 23:31
  know,
• 23:31
  she's
• 23:31
  the
• 23:31
  expert
• 23:32
  in
• 23:32
  that
• 23:32
  part.
• 23:33
  And
• 23:33
  I
• 23:33
  was
• 23:33
  really
• 23:33
  thrilled
• 23:34
  what
• 23:34
  she
• 23:34
  said.
• 23:34
  I
• 23:34
  agreed
• 23:34
  with
• 23:35
  what
• 23:35
  she
• 23:35
  said
• 23:35
  that
• 23:35
  I
• 23:35
  could
• 23:36
  write
• 23:36
  a
• 23:36
  little
• 23:36
  bit
• 23:36
  more
• 23:36
  about
• 23:37
  wedding
• 23:37
  directories.
• 23:37
  And
• 23:38
  so
• 23:38
  I
• 23:38
  added
• 23:38
  a
• 23:38
  little
• 23:38
  bit
• 23:39
  to
• 23:39
  that
• 23:39
  section
• 23:39
  thanks
• 23:40
  to
• 23:40
  her.
• 23:40
  So
• 23:40
  thank
• 23:40
  you,
• 23:40
  Nikita,
• 23:41
  for
• 23:41
  that.
• 23:42
  At
• 23:42
  the
• 23:42
  same
• 23:42
  time
• 23:42
  as
• 23:42
  getting
• 23:43
  these
• 23:43
  endorsements,
• 23:43
  it
• 23:44
  was
• 23:44
  time
• 23:44
  to
• 23:44
  move
• 23:44
  on
• 23:44
  to
• 23:44
  the
• 23:45
  actual
• 23:45
  look
• 23:45
  and
• 23:46
  feel
• 23:46
  of
• 23:46
  the
• 23:46
  book.
• 23:47
  So
• 23:47
  again,
• 23:47
  I've
• 23:48
  been
• 23:48
  given
• 23:48
  the
• 23:48
  name
• 23:49
  of
• 23:49
  a
• 23:49
  lovely
• 23:49
  person
• 23:50
  called
• 23:50
  Hannah
• 23:50
  who
• 23:51
  was
• 23:51
  able
• 23:51
  to
• 23:52
  typeset
• 23:52
  my
• 23:53
  book
• 23:53
  and
• 23:53
  also
• 23:54
  design
• 23:54
  the
• 23:54
  COVID
• 23:54
  Now,
• 23:55
  obviously,
• 23:55
  the
• 23:55
  COVID
• 23:55
  design
• 23:56
  was
• 23:56
  something
• 23:56
  I
• 23:56
  was
• 23:57
  familiar
• 23:57
  with.
• 23:57
  You
• 23:57
  know,
• 23:57
  that
• 23:57
  phrase,
• 23:58
  don't
• 23:58
  judge
• 23:58
  a
• 23:58
  book
• 23:58
  by
• 23:59
  its
• 23:59
  cover,
• 23:59
  but
• 23:59
  everyone
• 24:00
  does.
• 24:00
  So
• 24:00
  I
• 24:00
  knew
• 24:00
  the
• 24:00
  COVID
• 24:01
  was
• 24:01
  really,
• 24:01
  really
• 24:01
  important.
• 24:02
  I
• 24:02
  wanted
• 24:02
  to
• 24:02
  get
• 24:02
  a
• 24:02
  professional
• 24:03
  to
• 24:03
  do
• 24:03
  it
• 24:03
  who
• 24:04
  could
• 24:04
  understand
• 24:04
  it.
• 24:04
  Now,
• 24:05
  Hannah
• 24:05
  that
• 24:05
  I
• 24:05
  was
• 24:06
  put
• 24:06
  in
• 24:06
  touch
• 24:06
  with
• 24:06
  had
• 24:07
  a
• 24:07
  background
• 24:07
  in
• 24:07
  the
• 24:07
  wedding
• 24:08
  industry
• 24:08
  as
• 24:08
  well
• 24:09
  as
• 24:09
  doing
• 24:09
  what
• 24:09
  she
• 24:09
  does
• 24:09
  now.
• 24:10
  And
• 24:10
  so
• 24:10
  that
• 24:10
  was
• 24:10
  the
• 24:10
  perfect
• 24:11
  fit
• 24:11
  for
• 24:11
  me
• 24:12
  to
• 24:12
  understand
• 24:12
  the
• 24:12
  industry
• 24:13
  that
• 24:13
  we're
• 24:13
  in.
• 24:13
  So
• 24:14
  I
• 24:14
  understood
• 24:14
  the
• 24:14
  concept
• 24:15
  of
• 24:15
  the
• 24:15
  COVID
• 24:15
  design.
• 24:15
  What
• 24:16
  I
• 24:16
  had
• 24:16
  no
• 24:16
  idea
• 24:16
  was
• 24:17
  this
• 24:17
  concept
• 24:17
  of
• 24:18
  typesetting.
• 24:18
  Now,
• 24:18
  it
• 24:18
  makes
• 24:19
  complete
• 24:19
  sense
• 24:20
  to
• 24:20
  me
• 24:20
  now,
• 24:21
  but
• 24:21
  I
• 24:21
  hadn't
• 24:21
  thought
• 24:21
  about
• 24:22
  it
• 24:22
  at
• 24:22
  the
• 24:22
  time,
• 24:22
  and
• 24:23
  that
• 24:23
  is
• 24:23
  that
• 24:23
  you
• 24:23
  can't
• 24:23
  just
• 24:24
  give
• 24:24
  it
• 24:24
  someone.
• 24:24
  A
• 24:25
  book
• 24:25
  with
• 24:25
  loads
• 24:25
  of
• 24:25
  words
• 24:26
  in
• 24:26
  it
• 24:26
  actually
• 24:26
  has
• 24:26
  to
• 24:26
  look
• 24:27
  nice
• 24:27
  when
• 24:27
  they
• 24:27
  open
• 24:27
  the
• 24:28
  page.
• 24:28
  You
• 24:28
  know,
• 24:28
  different
• 24:29
  fonts,
• 24:29
  make
• 24:29
  sure
• 24:29
  that
• 24:30
  you've
• 24:30
  got
• 24:30
  the
• 24:30
  right
• 24:30
  headings.
• 24:31
  There's
• 24:31
  places
• 24:31
  where
• 24:32
  I
• 24:32
  have
• 24:32
  things
• 24:32
  called
• 24:32
  pull
• 24:33
  quotes,
• 24:33
  where
• 24:33
  they
• 24:33
  pull
• 24:34
  a
• 24:34
  little
• 24:34
  bit
• 24:34
  of
• 24:34
  the
• 24:34
  book
• 24:35
  out,
• 24:35
  things
• 24:35
  where
• 24:35
  there's
• 24:36
  numbers,
• 24:36
  diagrams,
• 24:37
  all
• 24:37
  that
• 24:37
  kind
• 24:37
  of
• 24:37
  stuff
• 24:37
  to
• 24:38
  just
• 24:38
  make
• 24:38
  sure
• 24:38
  when
• 24:38
  you
• 24:38
  open
• 24:39
  the
• 24:39
  book,
• 24:39
  it
• 24:39
  actually
• 24:39
  looks
• 24:39
  like.
• 24:40
  Like
• 24:40
  a
• 24:40
  book
• 24:40
  rather
• 24:40
  than
• 24:41
  just,
• 24:41
  you
• 24:41
  know,
• 24:41
  a
• 24:41
  word
• 24:41
  document.
• 24:42
  And
• 24:42
  that
• 24:43
  again,
• 24:43
  expensive
• 24:44
  but
• 24:44
  worth
• 24:44
  its
• 24:44
  weight
• 24:45
  in
• 24:45
  gold.
• 24:45
  She
• 24:46
  took
• 24:46
  the
• 24:46
  words
• 24:46
  and
• 24:47
  she
• 24:47
  typeset
• 24:47
  them
• 24:48
  into
• 24:48
  a
• 24:48
  format.
• 24:48
  She
• 24:49
  talked
• 24:49
  about
• 24:49
  the
• 24:50
  design
• 24:50
  for
• 24:50
  the
• 24:51
  headings
• 24:51
  as
• 24:51
  well
• 24:51
  on
• 24:52
  the
• 24:52
  book
• 24:52
  to
• 24:52
  make
• 24:52
  sure
• 24:52
  that
• 24:52
  we
• 24:53
  had
• 24:53
  little
• 24:53
  tips
• 24:54
  that
• 24:54
  went
• 24:54
  in
• 24:55
  line
• 24:55
  with
• 24:55
  the
• 24:55
  actual
• 24:56
  book
• 24:56
  itself.
• 24:56
  She
• 24:57
  made
• 24:57
  sure
• 24:57
  we
• 24:57
  had
• 24:57
  all
• 24:58
  of
• 24:58
  the
• 24:58
  copyright
• 24:59
  page
• 24:59
  done,
• 24:59
  you
• 24:59
  know,
• 24:59
  all
• 25:00
  of
• 25:00
  the
• 25:00
  interesting
• 25:00
  things
• 25:01
  that
• 25:01
  I
• 25:01
  probably
• 25:01
  wouldn't
• 25:01
  think
• 25:02
  of
• 25:02
  myself.
• 25:02
  And
• 25:02
  that's
• 25:03
  her
• 25:03
  job
• 25:03
  to
• 25:03
  think
• 25:03
  of
• 25:03
  it.
• 25:03
  So
• 25:04
  she
• 25:04
  went
• 25:04
  off
• 25:04
  and
• 25:04
  did
• 25:05
  that.
• 25:05
  That
• 25:05
  took
• 25:05
  her
• 25:05
  her
• 25:06
  a
• 25:06
  few
• 25:06
  weeks.
• 25:06
  And
• 25:07
  alongside
• 25:07
  that,
• 25:07
  she
• 25:07
  also
• 25:08
  started
• 25:08
  the
• 25:08
  COVID
• 25:08
  design.
• 25:09
  So
• 25:09
  with
• 25:09
  the
• 25:09
  COVID
• 25:09
  design,
• 25:10
  I'd
• 25:10
  given
• 25:11
  her
• 25:11
  my
• 25:11
  brand
• 25:12
  colors,
• 25:12
  my
• 25:12
  brand
• 25:13
  fonts,
• 25:13
  all
• 25:13
  of
• 25:13
  those
• 25:14
  usual
• 25:14
  things.
• 25:14
  And
• 25:15
  then
• 25:15
  I
• 25:15
  just
• 25:15
  let
• 25:15
  her
• 25:16
  run
• 25:16
  with
• 25:16
  it.
• 25:16
  She
• 25:16
  sent
• 25:17
  me
• 25:17
  back.
• 25:17
  I
• 25:17
  think
• 25:17
  it
• 25:17
  was
• 25:17
  about
• 25:18
  six
• 25:18
  or
• 25:18
  seven
• 25:18
  initial
• 25:19
  concepts
• 25:20
  for
• 25:20
  the
• 25:20
  COVID
• 25:20
  design
• 25:21
  for
• 25:21
  me
• 25:21
  to
• 25:21
  decide
• 25:21
  which
• 25:22
  direction
• 25:22
  I
• 25:22
  wanted
• 25:22
  to
• 25:23
  go
• 25:23
  in.
• 25:23
  Now,
• 25:23
  when
• 25:23
  I
• 25:23
  first
• 25:24
  looked
• 25:24
  at
• 25:24
  them,
• 25:24
  I
• 25:24
  was
• 25:24
  a
• 25:24
  bit
• 25:24
  overwhelmed
• 25:25
  with
• 25:25
  choice.
• 25:26
  Sometimes
• 25:26
  it's
• 25:26
  hard.
• 25:26
  Like
• 25:26
  there
• 25:26
  was
• 25:27
  A
• 25:27
  couple
• 25:27
  I
• 25:27
  definitely
• 25:27
  didn't
• 25:28
  like,
• 25:28
  but
• 25:28
  there
• 25:28
  was
• 25:28
  quite
• 25:29
  a
• 25:29
  lot
• 25:29
  that
• 25:29
  I
• 25:29
  wasn't
• 25:30
  sure
• 25:30
  which
• 25:30
  one
• 25:30
  would
• 25:30
  work
• 25:31
  best.
• 25:31
  So
• 25:31
  what
• 25:31
  I
• 25:32
  actually
• 25:32
  did
• 25:32
  was
• 25:32
  I
• 25:33
  thought,
• 25:33
  you
• 25:33
  know
• 25:33
  what,
• 25:33
  I'm
• 25:33
  going
• 25:33
  to
• 25:34
  outsource
• 25:34
  the
• 25:35
  thought
• 25:35
  process
• 25:35
  on
• 25:35
  this
• 25:35
  because
• 25:35
  otherwise
• 25:36
  I'm
• 25:36
  going
• 25:36
  to
• 25:36
  go
• 25:36
  round
• 25:36
  and
• 25:36
  round
• 25:37
  in
• 25:37
  my
• 25:37
  head.
• 25:37
  So.
• 25:37
  So
• 25:37
  inside
• 25:38
  my
• 25:38
  lovely
• 25:38
  Wedding
• 25:38
  Pro
• 25:39
  members
• 25:39
  lounge,
• 25:39
  which
• 25:39
  is
• 25:40
  my
• 25:40
  wedding
• 25:40
  membership
• 25:41
  for
• 25:41
  businesses,
• 25:42
  I
• 25:42
  shared
• 25:42
  those
• 25:42
  initial
• 25:43
  concepts
• 25:43
  in
• 25:44
  the
• 25:44
  group
• 25:44
  and
• 25:44
  said,
• 25:45
  can
• 25:45
  you
• 25:45
  help
• 25:45
  me
• 25:45
  narrow
• 25:46
  this
• 25:46
  down?
• 25:46
  What
• 25:46
  do
• 25:46
  you
• 25:47
  think?
• 25:47
  What
• 25:47
  do
• 25:47
  people
• 25:48
  think
• 25:48
  is
• 25:48
  the
• 25:48
  best
• 25:48
  win
• 25:49
  one?
• 25:49
  What
• 25:49
  do
• 25:49
  you
• 25:49
  think
• 25:49
  works?
• 25:50
  What
• 25:50
  do
• 25:50
  you
• 25:50
  think
• 25:50
  doesn't
• 25:51
  work?
• 25:51
  And
• 25:51
  actually,
• 25:51
  almost
• 25:52
  everyone
• 25:52
  went
• 25:52
  for
• 25:52
  the
• 25:53
  same
• 25:53
  design,
• 25:53
  so
• 25:54
  that
• 25:54
  really
• 25:54
  nailed
• 25:54
  it
• 25:55
  down
• 25:55
  for
• 25:55
  me.
• 25:55
  But
• 25:55
  they
• 25:55
  also
• 25:56
  had
• 25:56
  some
• 25:56
  really
• 25:56
  interesting
• 25:57
  thoughts
• 25:57
  about
• 25:58
  that
• 25:58
  design.
• 25:58
  So
• 25:59
  they
• 25:59
  felt
• 25:59
  that
• 25:59
  the
• 26:00
  initial
• 26:00
  design
• 26:00
  had
• 26:00
  too
• 26:01
  many
• 26:01
  words
• 26:02
  done
• 26:02
  on
• 26:02
  it.
• 26:02
  I
• 26:02
  mean,
• 26:03
  I've
• 26:03
  still
• 26:03
  got
• 26:03
  a
• 26:03
  lot
• 26:03
  of
• 26:03
  the
• 26:03
  word
• 26:04
  done
• 26:04
  on
• 26:04
  here,
• 26:04
  but
• 26:04
  not
• 26:04
  as
• 26:05
  many
• 26:05
  as
• 26:05
  I
• 26:05
  did.
• 26:05
  They
• 26:06
  felt
• 26:06
  like
• 26:06
  the
• 26:06
  title
• 26:06
  got
• 26:07
  a
• 26:07
  little
• 26:07
  bit,
• 26:07
  bit
• 26:07
  lost.
• 26:08
  And
• 26:08
  so
• 26:08
  with
• 26:08
  all
• 26:08
  that
• 26:09
  great
• 26:09
  feedback,
• 26:09
  I
• 26:10
  went
• 26:10
  back
• 26:10
  to
• 26:10
  the
• 26:10
  COVID
• 26:10
  designer.
• 26:11
  I
• 26:11
  asked
• 26:11
  her
• 26:11
  to
• 26:12
  have
• 26:12
  a
• 26:12
  look
• 26:12
  at
• 26:13
  that
• 26:13
  concept.
• 26:13
  I
• 26:13
  wanted
• 26:14
  to
• 26:14
  work
• 26:14
  on
• 26:14
  it
• 26:14
  in
• 26:14
  more
• 26:14
  detail.
• 26:15
  I
• 26:15
  wanted
• 26:15
  to
• 26:15
  make
• 26:15
  the
• 26:16
  colors
• 26:16
  more
• 26:16
  relevant
• 26:17
  to
• 26:17
  my
• 26:17
  brand,
• 26:17
  and
• 26:17
  I
• 26:17
  wanted
• 26:18
  to
• 26:18
  take
• 26:18
  in
• 26:19
  the
• 26:19
  feedback
• 26:19
  that
• 26:19
  my
• 26:20
  members
• 26:20
  had
• 26:21
  given
• 26:21
  me.
• 26:21
  So
• 26:21
  she
• 26:22
  did
• 26:22
  that,
• 26:22
  she
• 26:22
  took
• 26:22
  it
• 26:22
  away,
• 26:23
  and
• 26:23
  then
• 26:23
  she
• 26:23
  came
• 26:23
  back
• 26:24
  with
• 26:24
  the
• 26:24
  COVID
• 26:24
  design
• 26:25
  that
• 26:25
  we
• 26:25
  have
• 26:25
  today.
• 26:26
  And
• 26:26
  I'm
• 26:26
  really
• 26:26
  pleased
• 26:27
  with
• 26:27
  it.
• 26:27
  Lots
• 26:27
  of
• 26:27
  people
• 26:27
  have
• 26:28
  commented
• 26:28
  on
• 26:28
  the
• 26:28
  COVID
• 26:29
  design,
• 26:29
  that
• 26:29
  it
• 26:29
  stands
• 26:29
  out,
• 26:30
  that
• 26:30
  it's
• 26:30
  clear
• 26:30
  people
• 26:31
  love
• 26:31
  the
• 26:31
  tick
• 26:31
  boxes,
• 26:32
  because
• 26:32
  in
• 26:32
  the
• 26:32
  wedding
• 26:32
  industry,
• 26:33
  we
• 26:33
  love
• 26:33
  to
• 26:33
  tick
• 26:34
  off
• 26:34
  our
• 26:34
  to
• 26:34
  do
• 26:34
  list.
• 26:35
  And,
• 26:35
  yeah,
• 26:35
  I'm
• 26:35
  thrilled
• 26:36
  with
• 26:36
  it.
• 26:36
  She
• 26:36
  also
• 26:36
  sorted
• 26:37
  out
• 26:37
  the
• 26:37
  back
• 26:37
  of
• 26:37
  the
• 26:37
  book
• 26:38
  as
• 26:38
  well
• 26:38
  to
• 26:38
  make
• 26:39
  sure.
• 26:39
  Sure
• 26:39
  it
• 26:39
  had
• 26:39
  me
• 26:40
  on
• 26:40
  it,
• 26:40
  had
• 26:40
  my
• 26:40
  bio.
• 26:41
  I
• 26:41
  wanted
• 26:41
  quite
• 26:41
  a
• 26:41
  lot
• 26:41
  of
• 26:42
  information
• 26:42
  on
• 26:42
  the
• 26:42
  back
• 26:42
  of
• 26:42
  the
• 26:43
  book.
• 26:43
  So
• 26:43
  it
• 26:43
  took
• 26:43
  us
• 26:43
  a
• 26:43
  while
• 26:44
  to
• 26:44
  fit
• 26:44
  it
• 26:44
  all
• 26:44
  in
• 26:45
  and
• 26:45
  make
• 26:45
  sure
• 26:45
  it
• 26:45
  looked
• 26:46
  good
• 26:46
  as
• 26:46
  well.
• 26:46
  And
• 26:46
  I
• 26:46
  also
• 26:47
  wanted
• 26:47
  those
• 26:47
  endorsements.
• 26:48
  Now,
• 26:48
  we
• 26:48
  couldn't
• 26:48
  actually
• 26:49
  fit
• 26:49
  the
• 26:49
  full
• 26:49
  endorsements
• 26:50
  on
• 26:50
  the
• 26:50
  back
• 26:50
  of
• 26:50
  the
• 26:50
  book
• 26:51
  because
• 26:51
  of
• 26:51
  all
• 26:51
  the
• 26:51
  information.
• 26:52
  So
• 26:52
  we
• 26:52
  just
• 26:52
  took
• 26:52
  a
• 26:53
  sentence
• 26:53
  out
• 26:53
  of
• 26:53
  each
• 26:53
  of
• 26:53
  the
• 26:54
  endorsements
• 26:54
  for
• 26:54
  the
• 26:55
  book,
• 26:55
  and
• 26:55
  then
• 26:55
  inside
• 26:56
  the
• 26:56
  book,
• 26:56
  you
• 26:56
  can
• 26:56
  see
• 26:57
  right
• 26:57
  on
• 26:57
  the
• 26:57
  front
• 26:57
  page,
• 26:58
  we
• 26:58
  put
• 26:58
  the
• 26:58
  full
• 26:58
  version
• 26:59
  of
• 26:59
  those
• 26:59
  endorsements
• 27:00
  as
• 27:00
  well.
• 27:00
  So
• 27:00
  if
• 27:01
  you
• 27:01
  want
• 27:01
  to
• 27:01
  look
• 27:01
  what
• 27:01
  they
• 27:01
  had
• 27:01
  to
• 27:02
  say,
• 27:02
  go
• 27:02
  and
• 27:02
  look
• 27:02
  inside
• 27:03
  the
• 27:03
  front
• 27:03
  page
• 27:04
  of
• 27:04
  the
• 27:04
  book.
• 27:04
  So
• 27:05
  now
• 27:05
  I
• 27:05
  had
• 27:05
  a
• 27:05
  book
• 27:06
  cover.
• 27:06
  I
• 27:06
  had
• 27:06
  a
• 27:06
  book
• 27:07
  that
• 27:07
  was
• 27:07
  typeset.
• 27:08
  I
• 27:08
  had
• 27:08
  people
• 27:08
  that
• 27:08
  were
• 27:09
  sending
• 27:09
  me
• 27:09
  endorsements,
• 27:09
  endorsements
• 27:10
  for
• 27:10
  the
• 27:10
  book.
• 27:10
  I
• 27:10
  was
• 27:11
  really,
• 27:11
  really
• 27:11
  on
• 27:12
  track
• 27:12
  to
• 27:12
  make
• 27:12
  this
• 27:13
  book
• 27:13
  happen.
• 27:13
  But
• 27:13
  what
• 27:14
  I
• 27:14
  was
• 27:14
  realizing
• 27:15
  very
• 27:15
  fast
• 27:15
  was
• 27:16
  that
• 27:16
  this
• 27:16
  book
• 27:16
  was
• 27:16
  costing
• 27:17
  me
• 27:17
  a
• 27:17
  whole
• 27:17
  lot
• 27:18
  more
• 27:18
  money
• 27:18
  than
• 27:18
  I'd
• 27:18
  realized.
• 27:19
  I
• 27:19
  had
• 27:19
  not
• 27:19
  budgeted
• 27:20
  properly
• 27:20
  for
• 27:20
  this
• 27:21
  book.
• 27:21
  When
• 27:21
  I
• 27:21
  came
• 27:22
  up
• 27:22
  with
• 27:22
  the
• 27:22
  concept
• 27:22
  of
• 27:22
  writing
• 27:23
  a
• 27:23
  book,
• 27:23
  I
• 27:23
  didn't
• 27:23
  think
• 27:23
  about
• 27:24
  how
• 27:24
  much
• 27:24
  it
• 27:24
  would
• 27:24
  cost
• 27:24
  me
• 27:25
  to
• 27:25
  produce
• 27:25
  it,
• 27:25
  how
• 27:25
  many
• 27:26
  I
• 27:26
  would
• 27:26
  need
• 27:26
  to
• 27:26
  sell,
• 27:27
  cash
• 27:27
  flow,
• 27:27
  any
• 27:27
  of
• 27:28
  that
• 27:28
  stuff.
• 27:28
  And
• 27:29
  unfortunately,
• 27:29
  my
• 27:29
  money
• 27:30
  is
• 27:30
  not
• 27:30
  endless.
• 27:30
  And
• 27:31
  it
• 27:31
  was
• 27:31
  starting
• 27:31
  to
• 27:31
  get
• 27:32
  a
• 27:32
  little
• 27:32
  bit
• 27:32
  like,
• 27:32
  I
• 27:33
  don't
• 27:33
  know
• 27:33
  if
• 27:33
  I
• 27:33
  can
• 27:33
  afford
• 27:33
  to
• 27:34
  finish
• 27:34
  this
• 27:34
  book
• 27:34
  in
• 27:34
  time
• 27:35
  for
• 27:35
  luck,
• 27:35
  Vegas.
• 27:35
  That's
• 27:36
  when
• 27:36
  I
• 27:36
  came
• 27:36
  up
• 27:36
  with
• 27:36
  the
• 27:36
  idea
• 27:37
  of
• 27:37
  the
• 27:37
  Kickstarter.
• 27:38
  Because
• 27:39
  I
• 27:39
  shared
• 27:39
  a
• 27:39
  lot
• 27:40
  with
• 27:40
  everyone
• 27:40
  online
• 27:41
  about
• 27:41
  the
• 27:41
  book.
• 27:41
  People
• 27:41
  had
• 27:42
  bought
• 27:42
  into
• 27:42
  the
• 27:42
  idea,
• 27:42
  people
• 27:43
  knew
• 27:43
  I
• 27:43
  was
• 27:43
  doing
• 27:43
  it
• 27:44
  and
• 27:44
  I'd
• 27:44
  been
• 27:44
  vulnerable
• 27:45
  all
• 27:45
  the
• 27:45
  way
• 27:45
  along.
• 27:45
  So
• 27:45
  I
• 27:46
  decided,
• 27:46
  you
• 27:46
  know
• 27:46
  what,
• 27:46
  I'm
• 27:46
  going
• 27:46
  to
• 27:46
  be
• 27:47
  vulnerable
• 27:47
  about
• 27:47
  this
• 27:47
  as
• 27:48
  well.
• 27:48
  And
• 27:48
  just
• 27:48
  say
• 27:49
  I'm
• 27:49
  struggling
• 27:49
  financially
• 27:50
  to
• 27:50
  make
• 27:50
  this
• 27:50
  book
• 27:50
  happen.
• 27:51
  I
• 27:51
  want
• 27:51
  to
• 27:51
  see
• 27:51
  it
• 27:51
  through,
• 27:51
  I
• 27:52
  want
• 27:52
  to
• 27:52
  do
• 27:52
  it
• 27:52
  amazingly
• 27:53
  for
• 27:53
  you.
• 27:53
  In
• 27:53
  order
• 27:53
  to
• 27:54
  help
• 27:54
  me
• 27:54
  with
• 27:54
  it,
• 27:54
  I'm
• 27:55
  going
• 27:55
  to
• 27:55
  start
• 27:55
  this
• 27:55
  Kickstarter,
• 27:56
  which
• 27:56
  essentially
• 27:57
  means
• 27:57
  you
• 27:57
  can
• 27:57
  pledge
• 27:58
  towards
• 27:58
  the
• 27:59
  book
• 27:59
  to
• 27:59
  say
• 27:59
  you
• 28:00
  support
• 28:00
  the
• 28:00
  project
• 28:01
  and
• 28:01
  you
• 28:01
  will
• 28:01
  then
• 28:01
  get
• 28:01
  an
• 28:02
  early
• 28:02
  copy
• 28:02
  of
• 28:02
  the
• 28:02
  book,
• 28:03
  maybe
• 28:03
  some
• 28:03
  other
• 28:03
  other
• 28:03
  treats
• 28:04
  along
• 28:04
  the
• 28:04
  way
• 28:04
  as
• 28:05
  well.
• 28:05
  And
• 28:05
  it
• 28:05
  will
• 28:05
  also
• 28:06
  give
• 28:06
  me
• 28:06
  some
• 28:06
  money
• 28:06
  up
• 28:07
  front
• 28:07
  in
• 28:07
  pre
• 28:08
  sales
• 28:08
  so
• 28:08
  that
• 28:09
  I
• 28:09
  can
• 28:09
  go
• 28:09
  ahead
• 28:10
  and
• 28:10
  actually
• 28:10
  finish
• 28:10
  getting
• 28:11
  this
• 28:11
  book
• 28:11
  done
• 28:11
  with
• 28:11
  all
• 28:12
  the
• 28:12
  costs
• 28:12
  that
• 28:12
  are
• 28:12
  involved.
• 28:13
  Because
• 28:13
  it
• 28:13
  has
• 28:13
  been
• 28:13
  quite
• 28:14
  costly.
• 28:14
  Quite
• 28:14
  a
• 28:14
  few
• 28:15
  thousand
• 28:15
  pounds
• 28:15
  have
• 28:15
  been
• 28:15
  spent
• 28:16
  making
• 28:16
  this
• 28:16
  book.
• 28:16
  So
• 28:17
  I
• 28:17
  did.
• 28:17
  I
• 28:17
  set
• 28:17
  up
• 28:17
  a
• 28:18
  Kickstarter.
• 28:18
  The
• 28:19
  lovely
• 28:19
  Rachel,
• 28:19
  who
• 28:19
  works
• 28:19
  in
• 28:20
  my
• 28:20
  team,
• 28:20
  helped
• 28:21
  me
• 28:21
  massively
• 28:21
  get
• 28:22
  it
• 28:22
  set
• 28:22
  up
• 28:22
  because
• 28:22
  I
• 28:22
  was
• 28:23
  so
• 28:23
  busy.
• 28:23
  It
• 28:23
  was
• 28:23
  the
• 28:23
  beginning
• 28:24
  of
• 28:24
  the
• 28:24
  school
• 28:24
  summer
• 28:24
  holidays
• 28:25
  and
• 28:25
  I
• 28:26
  knew
• 28:26
  I
• 28:26
  needed
• 28:26
  to
• 28:26
  do
• 28:26
  it,
• 28:27
  but
• 28:27
  I
• 28:27
  didn't
• 28:27
  have
• 28:27
  a
• 28:27
  lot
• 28:27
  of
• 28:27
  time.
• 28:28
  So
• 28:28
  she
• 28:28
  really
• 28:28
  helped
• 28:28
  me
• 28:28
  get
• 28:29
  it
• 28:29
  going.
• 28:29
  We
• 28:29
  came
• 28:29
  up
• 28:30
  with
• 28:30
  a
• 28:30
  few
• 28:30
  different
• 28:30
  ideas
• 28:31
  of
• 28:31
  different
• 28:32
  reward
• 28:32
  values.
• 28:33
  Now,
• 28:33
  the
• 28:33
  hardest
• 28:33
  thing
• 28:34
  was
• 28:34
  I
• 28:34
  had
• 28:34
  to
• 28:34
  decide
• 28:35
  my
• 28:35
  target
• 28:35
  because
• 28:36
  on
• 28:36
  Kickstarter
• 28:37
  I
• 28:37
  didn't
• 28:37
  realize
• 28:37
  if
• 28:37
  you
• 28:38
  don't
• 28:38
  hit
• 28:38
  your
• 28:38
  target,
• 28:39
  you
• 28:39
  don't
• 28:39
  get
• 28:39
  the
• 28:39
  money.
• 28:40
  So
• 28:40
  I
• 28:40
  wanted
• 28:40
  to
• 28:41
  set
• 28:41
  the
• 28:41
  target
• 28:41
  high
• 28:42
  enough
• 28:42
  for
• 28:42
  it
• 28:42
  to
• 28:43
  be
• 28:43
  near
• 28:44
  what
• 28:44
  I
• 28:44
  needed
• 28:44
  because
• 28:44
  I
• 28:44
  know
• 28:45
  once
• 28:45
  you
• 28:45
  hit
• 28:45
  a
• 28:45
  target,
• 28:45
  sometimes
• 28:46
  it's
• 28:46
  harder
• 28:46
  to
• 28:46
  go
• 28:46
  over
• 28:47
  it.
• 28:47
  But
• 28:47
  I
• 28:47
  also
• 28:47
  didn't
• 28:47
  want
• 28:48
  it
• 28:48
  to
• 28:48
  be
• 28:48
  so
• 28:48
  high
• 28:48
  that
• 28:49
  I
• 28:49
  never
• 28:49
  hit
• 28:49
  it
• 28:49
  and
• 28:50
  all
• 28:50
  of
• 28:50
  the
• 28:50
  people
• 28:50
  pledged
• 28:51
  and
• 28:51
  then
• 28:51
  nothing
• 28:51
  ever
• 28:52
  happened
• 28:52
  and
• 28:52
  it
• 28:52
  was
• 28:52
  a
• 28:53
  fail.
• 28:53
  So
• 28:53
  I
• 28:54
  decided
• 28:54
  on
• 28:54
  800
• 28:55
  pounds
• 28:55
  for
• 28:55
  the
• 28:56
  initial
• 28:56
  target,
• 28:57
  which
• 28:57
  felt
• 28:58
  scary
• 28:58
  because
• 28:58
  that's
• 28:58
  still
• 28:59
  quite
• 28:59
  a
• 28:59
  lot
• 28:59
  of
• 28:59
  books
• 28:59
  to
• 29:00
  sell
• 29:00
  to
• 29:00
  get
• 29:00
  to
• 29:00
  800
• 29:01
  pounds.
• 29:01
  But
• 29:01
  also
• 29:01
  it
• 29:01
  did
• 29:02
  feel
• 29:02
  so
• 29:02
  huge
• 29:03
  that
• 29:03
  it
• 29:03
  wasn't
• 29:03
  possible.
• 29:04
  We
• 29:04
  set
• 29:04
  the
• 29:04
  length
• 29:04
  of
• 29:04
  the
• 29:05
  Kickstarter,
• 29:05
  I
• 29:05
  think,
• 29:05
  to
• 29:05
  either
• 29:06
  six
• 29:06
  weeks
• 29:06
  or
• 29:06
  two
• 29:07
  months.
• 29:07
  Can't
• 29:07
  remember
• 29:08
  to
• 29:08
  finish
• 29:09
  in
• 29:09
  the
• 29:09
  middle
• 29:09
  of
• 29:09
  October.
• 29:10
  And
• 29:10
  I
• 29:10
  recorded
• 29:11
  a
• 29:11
  video
• 29:11
  explaining
• 29:12
  the
• 29:12
  Kickstarter.
• 29:12
  I
• 29:13
  set
• 29:13
  up
• 29:13
  all
• 29:13
  the
• 29:13
  different
• 29:13
  packages
• 29:14
  and
• 29:14
  I
• 29:14
  put
• 29:14
  it
• 29:14
  into
• 29:15
  the
• 29:15
  world.
• 29:15
  And
• 29:15
  you
• 29:15
  guys
• 29:16
  again
• 29:16
  were
• 29:16
  incredible.
• 29:17
  I
• 29:17
  had
• 29:18
  so
• 29:18
  much
• 29:18
  lovely
• 29:19
  response
• 29:19
  to
• 29:19
  my
• 29:20
  Kickstarter
• 29:20
  campaign.
• 29:21
  We
• 29:21
  hit
• 29:21
  the
• 29:22
  initial
• 29:22
  800
• 29:22
  pounds,
• 29:23
  which
• 29:23
  was
• 29:23
  a
• 29:23
  massive
• 29:24
  relief
• 29:24
  to
• 29:24
  me
• 29:24
  because
• 29:25
  it
• 29:25
  meant
• 29:25
  that
• 29:25
  I
• 29:25
  knew
• 29:25
  that
• 29:26
  the
• 29:26
  project
• 29:26
  was
• 29:26
  a
• 29:27
  success,
• 29:27
  we
• 29:27
  could
• 29:27
  go
• 29:27
  ahead.
• 29:28
  It
• 29:28
  showed
• 29:28
  that
• 29:28
  people
• 29:28
  back
• 29:29
  to
• 29:29
  the
• 29:29
  concept
• 29:29
  of
• 29:29
  the
• 29:30
  book
• 29:30
  and
• 29:30
  we
• 29:30
  actually
• 29:30
  ended
• 29:31
  on
• 29:31
  about
• 29:31
  £1,400,
• 29:33
  I
• 29:33
  think,
• 29:33
  by
• 29:33
  the
• 29:33
  end
• 29:33
  of
• 29:34
  the
• 29:34
  Kickstarter.
• 29:35
  And
• 29:35
  I'm
• 29:35
  thrilled
• 29:36
  now
• 29:36
  that
• 29:36
  I'm
• 29:36
  already
• 29:37
  being
• 29:37
  able
• 29:37
  to
• 29:38
  start
• 29:38
  rewarding
• 29:38
  the
• 29:38
  people
• 29:39
  that
• 29:40
  had
• 29:40
  ordered
• 29:41
  those
• 29:41
  books
• 29:41
  for
• 29:41
  me.
• 29:41
  And
• 29:41
  it's
• 29:42
  great.
• 29:42
  The
• 29:42
  first
• 29:42
  books
• 29:42
  that
• 29:43
  have
• 29:43
  arrived
• 29:43
  with
• 29:43
  people
• 29:44
  are
• 29:44
  people
• 29:44
  that
• 29:44
  supported
• 29:45
  the
• 29:45
  Kickstarter
• 29:46
  campaign.
• 29:46
  So
• 29:46
  if
• 29:46
  that
• 29:46
  was
• 29:46
  you,
• 29:47
  thank
• 29:47
  you
• 29:47
  so
• 29:47
  much.
• 29:47
  It
• 29:48
  really
• 29:48
  did
• 29:48
  make
• 29:48
  the
• 29:48
  book
• 29:49
  happen.
• 29:49
  There
• 29:49
  really
• 29:49
  was
• 29:50
  a
• 29:50
  time
• 29:50
  when
• 29:50
  I
• 29:50
  wasn't
• 29:51
  sure
• 29:51
  I
• 29:51
  was
• 29:51
  going
• 29:51
  to
• 29:51
  get
• 29:51
  it
• 29:51
  done
• 29:52
  in
• 29:52
  the
• 29:52
  deadline.
• 29:52
  I
• 29:52
  knew
• 29:52
  it
• 29:53
  would
• 29:53
  happen
• 29:53
  eventually,
• 29:53
  but,
• 29:54
  you
• 29:54
  know,
• 29:54
  the
• 29:54
  cash
• 29:54
  flow
• 29:55
  was
• 29:55
  a
• 29:55
  struggle
• 29:56
  and
• 29:56
  I
• 29:56
  didn't
• 29:56
  want
• 29:56
  to
• 29:57
  run
• 29:57
  out
• 29:57
  of
• 29:57
  money
• 29:57
  and
• 29:58
  I
• 29:58
  wanted
• 29:58
  to
• 29:58
  make
• 29:58
  sure
• 29:59
  I
• 29:59
  could
• 29:59
  pay
• 29:59
  all
• 29:59
  of
• 29:59
  the
• 29:59
  people
• 30:00
  involved
• 30:00
  in
• 30:01
  helping
• 30:01
  me
• 30:01
  with
• 30:01
  the
• 30:01
  book
• 30:02
  and
• 30:02
  pay
• 30:02
  their
• 30:02
  invoices
• 30:03
  as
• 30:03
  well.
• 30:03
  So
• 30:03
  the
• 30:03
  Kickstarter
• 30:04
  was
• 30:04
  definitely
• 30:05
  worth
• 30:05
  doing.
• 30:05
  It
• 30:06
  helped
• 30:06
  me
• 30:06
  pre
• 30:06
  sell
• 30:06
  the
• 30:07
  books.
• 30:07
  Now,
• 30:07
  if
• 30:07
  you
• 30:07
  were
• 30:08
  looking
• 30:08
  at
• 30:08
  this
• 30:08
  from
• 30:08
  a
• 30:09
  author
• 30:09
  perspective,
• 30:10
  this
• 30:10
  probably
• 30:10
  isn't
• 30:10
  what
• 30:10
  people
• 30:11
  would
• 30:11
  teach
• 30:11
  you
• 30:11
  to
• 30:11
  do,
• 30:12
  because
• 30:12
  often
• 30:12
  when
• 30:12
  people
• 30:12
  tell
• 30:13
  you
• 30:13
  to
• 30:13
  write
• 30:13
  a
• 30:13
  book,
• 30:13
  they
• 30:14
  say
• 30:14
  you
• 30:14
  should
• 30:14
  try
• 30:14
  and
• 30:14
  get
• 30:14
  the
• 30:15
  Amazon
• 30:15
  bestseller.
• 30:16
  And
• 30:16
  to
• 30:16
  get
• 30:16
  the
• 30:16
  Amazon
• 30:17
  bestseller,
• 30:17
  you
• 30:17
  basically
• 30:17
  put
• 30:18
  your
• 30:18
  book
• 30:18
  in
• 30:18
  a
• 30:18
  really
• 30:19
  niche
• 30:19
  category
• 30:19
  on
• 30:19
  Amazon,
• 30:20
  tell
• 30:20
  everyone
• 30:20
  to
• 30:20
  buy
• 30:21
  it
• 30:21
  on
• 30:21
  the
• 30:21
  first
• 30:21
  day,
• 30:21
  and
• 30:22
  you
• 30:22
  get
• 30:22
  the
• 30:22
  bestseller
• 30:22
  badge.
• 30:23
  Now,
• 30:23
  I
• 30:23
  could
• 30:23
  have
• 30:23
  done
• 30:23
  that,
• 30:24
  but
• 30:24
  quite
• 30:24
  honestly,
• 30:24
  I'm
• 30:24
  not
• 30:25
  that
• 30:25
  fussed
• 30:25
  about
• 30:25
  being
• 30:25
  the
• 30:25
  Amazon
• 30:26
  bestseller.
• 30:26
  And
• 30:27
  this
• 30:28
  meant
• 30:28
  that
• 30:28
  I
• 30:28
  could
• 30:28
  actually
• 30:28
  pre
• 30:29
  sell
• 30:29
  the
• 30:29
  book
• 30:29
  on
• 30:29
  my
• 30:29
  own
• 30:30
  terms.
• 30:30
  Amazon
• 30:30
  don't
• 30:31
  get
• 30:31
  loads
• 30:31
  of
• 30:31
  the
• 30:31
  royalties
• 30:32
  for
• 30:32
  it.
• 30:32
  And
• 30:32
  also
• 30:32
  I
• 30:33
  could
• 30:33
  offer
• 30:33
  other
• 30:33
  treats
• 30:33
  and
• 30:34
  incentives
• 30:34
  along
• 30:34
  the
• 30:35
  way.
• 30:35
  So
• 30:35
  thank
• 30:35
  you
• 30:35
  to
• 30:36
  everyone
• 30:36
  who
• 30:36
  pledged
• 30:36
  and
• 30:37
  that's
• 30:37
  the
• 30:37
  reason
• 30:37
  that
• 30:38
  I
• 30:38
  did
• 30:38
  it.
• 30:38
  So
• 30:38
  now
• 30:39
  we're
• 30:39
  well
• 30:39
  underway.
• 30:39
  I've
• 30:40
  sold
• 30:40
  quite
• 30:40
  a
• 30:40
  few
• 30:41
  copies
• 30:41
  of
• 30:41
  the
• 30:41
  book.
• 30:42
  I've
• 30:42
  made
• 30:42
  money
• 30:43
  in
• 30:43
  pre
• 30:43
  sales
• 30:43
  to
• 30:43
  help
• 30:44
  me
• 30:44
  pay
• 30:44
  for
• 30:44
  the
• 30:44
  book.
• 30:45
  The
• 30:45
  COVID
• 30:45
  was
• 30:46
  confirmed,
• 30:46
  the
• 30:46
  typesetting
• 30:47
  was
• 30:47
  confirmed.
• 30:48
  It
• 30:48
  was
• 30:48
  now
• 30:48
  time
• 30:49
  to
• 30:49
  Go
• 30:49
  off
• 30:49
  to
• 30:49
  the
• 30:50
  proofreader.
• 30:50
  Yes,
• 30:51
  it
• 30:51
  turns
• 30:51
  out
• 30:51
  there
• 30:51
  was
• 30:51
  another
• 30:52
  stage
• 30:52
  of
• 30:52
  this
• 30:52
  process
• 30:53
  and
• 30:53
  someone
• 30:53
  else
• 30:53
  to
• 30:53
  pay.
• 30:54
  However,
• 30:54
  again,
• 30:55
  really,
• 30:55
  really
• 30:55
  important
• 30:56
  because
• 30:56
  the
• 30:56
  typesetter
• 30:57
  could
• 30:57
  have
• 30:57
  made
• 30:57
  some
• 30:57
  mistake.
• 30:58
  There
• 30:58
  are
• 30:58
  things
• 30:58
  the
• 30:58
  editor
• 30:59
  might
• 30:59
  not
• 30:59
  have
• 30:59
  picked
• 30:59
  up
• 30:59
  on.
• 31:00
  And
• 31:00
  the
• 31:00
  proofreader
• 31:01
  is
• 31:01
  like
• 31:01
  a
• 31:01
  ninja
• 31:02
  when
• 31:02
  it
• 31:02
  comes
• 31:02
  to
• 31:03
  English
• 31:03
  and
• 31:03
  understanding
• 31:04
  where
• 31:04
  you
• 31:04
  should
• 31:04
  have
• 31:04
  commas
• 31:05
  and
• 31:05
  full
• 31:05
  stops
• 31:06
  and
• 31:06
  all
• 31:06
  of
• 31:06
  the
• 31:06
  things
• 31:06
  that
• 31:06
  I'm
• 31:07
  absolutely
• 31:07
  terrible
• 31:08
  at.
• 31:08
  And
• 31:08
  it
• 31:08
  was
• 31:08
  amazing.
• 31:09
  So
• 31:09
  I
• 31:09
  sent
• 31:09
  her
• 31:09
  the
• 31:10
  final,
• 31:10
  final,
• 31:10
  final
• 31:11
  version
• 31:11
  of
• 31:11
  the
• 31:11
  book
• 31:12
  to
• 31:12
  check
• 31:12
  and
• 31:12
  proofread,
• 31:13
  and
• 31:13
  there
• 31:14
  were
• 31:14
  still
• 31:14
  mistakes
• 31:15
  in
• 31:15
  there.
• 31:15
  She
• 31:15
  found
• 31:15
  commas,
• 31:16
  missing,
• 31:16
  capital
• 31:17
  letters
• 31:17
  that
• 31:17
  should
• 31:17
  have
• 31:17
  been
• 31:18
  capitals,
• 31:18
  capitals
• 31:18
  that
• 31:19
  shouldn't
• 31:19
  have
• 31:19
  been
• 31:19
  quote
• 31:19
  marks
• 31:20
  that
• 31:20
  should
• 31:20
  have
• 31:20
  been
• 31:20
  different.
• 31:21
  And
• 31:21
  I
• 31:21
  learned
• 31:21
  a
• 31:21
  new
• 31:21
  phrase
• 31:22
  from
• 31:22
  her
• 31:22
  called
• 31:23
  dangling
• 31:24
  participle.
• 31:24
  Now,
• 31:25
  I
• 31:25
  didn't
• 31:25
  know
• 31:25
  what
• 31:25
  a
• 31:25
  dangling
• 31:26
  participle
• 31:27
  was,
• 31:27
  maybe
• 31:28
  you
• 31:28
  don't,
• 31:28
  but
• 31:28
  apparently
• 31:28
  I
• 31:29
  use
• 31:29
  dangling
• 31:29
  participles
• 31:30
  quite
• 31:30
  a
• 31:30
  lot.
• 31:30
  So
• 31:30
  I
• 31:31
  thought
• 31:31
  I'd
• 31:31
  explain
• 31:31
  to
• 31:31
  you
• 31:32
  right
• 31:32
  now
• 31:32
  what
• 31:32
  the
• 31:32
  definition
• 31:33
  of
• 31:33
  a
• 31:33
  dangling
• 31:34
  participle
• 31:34
  is.
• 31:35
  According
• 31:35
  to
• 31:35
  Barbara,
• 31:36
  my
• 31:36
  lovely
• 31:37
  proofreader,
• 31:37
  in
• 31:37
  a
• 31:37
  dangling
• 31:38
  participle,
• 31:39
  the
• 31:39
  acting
• 31:40
  person
• 31:40
  or
• 31:40
  thing
• 31:40
  is
• 31:41
  not
• 31:41
  the
• 31:41
  same
• 31:41
  as
• 31:41
  the
• 31:41
  actor
• 31:42
  in
• 31:42
  the
• 31:42
  main
• 31:42
  sentence,
• 31:43
  which
• 31:43
  can
• 31:43
  lead
• 31:43
  to
• 31:44
  misunderstandings.
• 31:44
  Therefore,
• 31:45
  it
• 31:45
  has
• 31:45
  to
• 31:45
  be
• 31:45
  avoided.
• 31:46
  The
• 31:46
  actor
• 31:47
  in
• 31:47
  an
• 31:47
  introductory
• 31:48
  phrase
• 31:48
  of
• 31:48
  a
• 31:48
  sentence
• 31:49
  and
• 31:49
  the
• 31:49
  actor
• 31:49
  in
• 31:49
  the
• 31:49
  main
• 31:50
  clause
• 31:50
  have
• 31:50
  to
• 31:50
  be
• 31:51
  the
• 31:51
  same
• 31:51
  person
• 31:52
  or
• 31:52
  thing.
• 31:52
  Either
• 31:52
  have
• 31:52
  marked
• 31:53
  phrases
• 31:53
  as
• 31:54
  danglers
• 31:54
  and
• 31:54
  often
• 31:55
  given
• 31:55
  a
• 31:55
  suggestion
• 31:56
  about
• 31:56
  how
• 31:56
  to
• 31:57
  rephrase
• 31:57
  it.
• 31:57
  Like,
• 31:58
  I
• 31:58
  had
• 31:58
  no
• 31:58
  idea
• 31:58
  what
• 31:58
  a
• 31:59
  dangling
• 31:59
  participle
• 31:59
  was.
• 32:00
  I'm
• 32:00
  not
• 32:00
  sure
• 32:00
  if
• 32:00
  that
• 32:00
  helps
• 32:01
  you
• 32:01
  at
• 32:01
  all.
• 32:01
  It
• 32:01
  doesn't
• 32:01
  really
• 32:01
  help
• 32:02
  me.
• 32:02
  So
• 32:02
  basically
• 32:02
  I
• 32:02
  just
• 32:03
  said
• 32:03
  to
• 32:03
  Barbara,
• 32:03
  you
• 32:03
  know
• 32:04
  more
• 32:04
  about
• 32:04
  this
• 32:04
  than
• 32:04
  me.
• 32:04
  If
• 32:04
  I've
• 32:05
  done
• 32:05
  a
• 32:05
  dangling
• 32:06
  participle
• 32:06
  and
• 32:06
  you
• 32:06
  have
• 32:07
  a
• 32:07
  better
• 32:07
  example,
• 32:07
  just
• 32:08
  put
• 32:08
  your
• 32:08
  better
• 32:08
  example
• 32:09
  in,
• 32:09
  because
• 32:09
  I
• 32:09
  don't
• 32:10
  really
• 32:10
  understand
• 32:10
  what
• 32:10
  you're
• 32:10
  talking
• 32:11
  about.
• 32:11
  But
• 32:11
  she
• 32:11
  was
• 32:11
  incredible.
• 32:12
  Her
• 32:12
  attention
• 32:12
  to
• 32:13
  detail
• 32:13
  was
• 32:13
  phenomenal.
• 32:14
  She
• 32:14
  did
• 32:14
  spot
• 32:15
  lots
• 32:15
  of
• 32:15
  things,
• 32:15
  which
• 32:15
  we
• 32:16
  then
• 32:16
  have
• 32:16
  gone
• 32:16
  on
• 32:17
  and
• 32:17
  changed
• 32:18
  as
• 32:18
  well.
• 32:18
  And
• 32:19
  yeah.
• 32:19
  So
• 32:19
  thank
• 32:19
  you
• 32:19
  to
• 32:20
  the
• 32:20
  brief
• 32:20
  reader.
• 32:21
  Again,
• 32:21
  not
• 32:21
  a
• 32:21
  step
• 32:21
  that
• 32:21
  you
• 32:22
  want
• 32:22
  to
• 32:22
  skip
• 32:22
  in
• 32:22
  the
• 32:22
  journey.
• 32:23
  It's
• 32:23
  tempting
• 32:23
  to
• 32:23
  skip
• 32:23
  these
• 32:24
  things
• 32:24
  because
• 32:24
  it's
• 32:24
  more
• 32:24
  money,
• 32:25
  but
• 32:25
  actually,
• 32:25
  if
• 32:25
  you
• 32:25
  want
• 32:26
  a
• 32:26
  really
• 32:26
  decent
• 32:26
  quality
• 32:27
  product
• 32:27
  at
• 32:27
  the
• 32:27
  end
• 32:28
  of
• 32:28
  it,
• 32:28
  well
• 32:28
  worth
• 32:29
  making
• 32:29
  sure
• 32:29
  you
• 32:29
  do
• 32:29
  that
• 32:30
  as
• 32:30
  well.
• 32:30
  I'd
• 32:30
  much
• 32:30
  rather
• 32:31
  Barbara
• 32:31
  spotted
• 32:31
  my
• 32:32
  dangling
• 32:32
  participles
• 32:33
  rather
• 32:33
  than
• 32:33
  one
• 32:33
  of
• 32:33
  you,
• 32:34
  if
• 32:34
  you'd
• 32:34
  even
• 32:34
  spot
• 32:35
  it
• 32:35
  in
• 32:35
  the
• 32:35
  first
• 32:35
  place.
• 32:35
  Surely
• 32:36
  this
• 32:36
  journey's
• 32:36
  nearly
• 32:37
  done.
• 32:37
  Becca,
• 32:37
  you're
• 32:37
  thinking,
• 32:38
  I
• 32:38
  know.
• 32:38
  I
• 32:39
  felt
• 32:39
  the
• 32:39
  same
• 32:39
  thing.
• 32:39
  It's
• 32:40
  a
• 32:40
  whole
• 32:40
  year
• 32:40
  and
• 32:40
  a
• 32:40
  whole
• 32:41
  Lot
• 32:41
  of
• 32:41
  work.
• 32:41
  So
• 32:41
  I
• 32:41
  wanted
• 32:42
  to
• 32:42
  talk
• 32:42
  about
• 32:42
  it
• 32:42
  on
• 32:43
  today's
• 32:43
  episode
• 32:43
  and
• 32:43
  I
• 32:44
  was
• 32:44
  nearly
• 32:44
  done.
• 32:44
  And
• 32:44
  then
• 32:45
  my
• 32:45
  brother
• 32:45
  in
• 32:45
  law
• 32:45
  said,
• 32:46
  Becca,
• 32:46
  there's
• 32:46
  still
• 32:46
  more
• 32:46
  things
• 32:47
  that
• 32:47
  you
• 32:47
  need
• 32:47
  to
• 32:47
  pay
• 32:48
  for.
• 32:48
  Which
• 32:48
  I
• 32:48
  was
• 32:49
  thrilled
• 32:49
  about,
• 32:49
  as
• 32:49
  you
• 32:49
  can
• 32:50
  imagine.
• 32:50
  So
• 32:50
  the
• 32:50
  next
• 32:50
  thing
• 32:51
  he
• 32:51
  said
• 32:51
  that
• 32:51
  I
• 32:51
  needed
• 32:52
  before
• 32:52
  went
• 32:52
  to
• 32:53
  print
• 32:53
  was
• 32:54
  the
• 32:54
  ISBN
• 32:56
  number.
• 32:56
  So
• 32:56
  all
• 32:57
  books
• 32:57
  have
• 32:57
  an
• 32:57
  ISBN
• 32:58
  number
• 32:58
  and
• 32:58
  it
• 32:58
  turns
• 32:59
  out
• 32:59
  you
• 32:59
  have
• 32:59
  to
• 32:59
  pay
• 33:00
  for
• 33:00
  one.
• 33:00
  So
• 33:00
  I
• 33:00
  had
• 33:00
  to
• 33:01
  go
• 33:01
  online
• 33:01
  and
• 33:01
  register
• 33:02
  my
• 33:02
  book
• 33:02
  as
• 33:02
  an
• 33:02
  ISBN
• 33:04
  and
• 33:04
  I
• 33:04
  got
• 33:05
  the
• 33:05
  ISBN
• 33:05
  number.
• 33:06
  Then
• 33:06
  you
• 33:06
  also
• 33:07
  need
• 33:07
  a
• 33:07
  separate
• 33:07
  ISBN
• 33:08
  number
• 33:08
  apparently
• 33:09
  for
• 33:09
  the
• 33:09
  ebook.
• 33:09
  So
• 33:09
  I
• 33:09
  also
• 33:10
  then
• 33:10
  bought
• 33:10
  another
• 33:10
  ISBN
• 33:11
  number
• 33:11
  for
• 33:11
  the
• 33:12
  ebook
• 33:12
  and
• 33:12
  I
• 33:12
  think
• 33:12
  it
• 33:13
  links
• 33:13
  the
• 33:13
  book
• 33:13
  together
• 33:13
  around
• 33:14
  the
• 33:14
  world
• 33:14
  so
• 33:14
  people
• 33:15
  can
• 33:15
  go
• 33:15
  and
• 33:15
  look
• 33:15
  at
• 33:15
  the
• 33:15
  ISBN
• 33:16
  book
• 33:16
  number
• 33:17
  and
• 33:17
  then
• 33:17
  find
• 33:18
  it
• 33:18
  anywhere,
• 33:18
  something
• 33:18
  like
• 33:19
  that.
• 33:19
  It
• 33:19
  also
• 33:19
  meant
• 33:19
  that
• 33:19
  I
• 33:19
  could
• 33:20
  create
• 33:20
  a
• 33:20
  barcode
• 33:21
  for
• 33:21
  the
• 33:21
  back
• 33:21
  of
• 33:21
  the
• 33:21
  book.
• 33:22
  So
• 33:22
  if
• 33:22
  it
• 33:22
  was
• 33:22
  to
• 33:22
  ever
• 33:22
  be
• 33:23
  sold
• 33:23
  in
• 33:23
  bookstores,
• 33:24
  they
• 33:24
  can
• 33:24
  in
• 33:24
  fact
• 33:25
  sell
• 33:25
  it.
• 33:25
  And
• 33:25
  I
• 33:25
  now
• 33:25
  have
• 33:26
  a
• 33:26
  lovely
• 33:26
  barcode
• 33:26
  with
• 33:27
  said
• 33:27
  ISBN
• 33:27
  number
• 33:28
  on
• 33:28
  the
• 33:28
  back
• 33:28
  cover
• 33:28
  of
• 33:29
  the
• 33:29
  book.
• 33:29
  So
• 33:29
  next
• 33:29
  time
• 33:30
  you
• 33:30
  pick
• 33:30
  up
• 33:30
  your
• 33:30
  copy
• 33:30
  of
• 33:31
  my
• 33:31
  book,
• 33:31
  look
• 33:31
  at
• 33:31
  that
• 33:32
  lovely
• 33:32
  barcode
• 33:32
  and
• 33:32
  that
• 33:33
  ISBN
• 33:33
  number
• 33:33
  and
• 33:33
  realize
• 33:34
  how
• 33:34
  much
• 33:34
  time
• 33:35
  and
• 33:35
  effort
• 33:35
  and
• 33:35
  some
• 33:36
  money
• 33:36
  went
• 33:36
  into
• 33:36
  creating
• 33:37
  that
• 33:37
  little
• 33:37
  detail
• 33:38
  that
• 33:38
  quite
• 33:38
  honestly
• 33:39
  I
• 33:39
  wouldn't
• 33:39
  have
• 33:39
  even
• 33:39
  realized
• 33:40
  was
• 33:40
  important.
• 33:40
  But
• 33:41
  turns
• 33:41
  out
• 33:41
  it
• 33:41
  is
• 33:41
  quite
• 33:42
  important.
• 33:42
  So
• 33:42
  I
• 33:42
  bought
• 33:43
  my
• 33:43
  ISBN,
• 33:43
  I
• 33:44
  bought
• 33:44
  my
• 33:44
  ebook
• 33:44
  ISBN.
• 33:45
  We
• 33:45
  made
• 33:45
  sure
• 33:45
  they
• 33:45
  were
• 33:46
  added
• 33:46
  into
• 33:46
  the
• 33:46
  COVID
• 33:46
  design
• 33:47
  and
• 33:47
  also
• 33:47
  into
• 33:48
  the
• 33:48
  typeset
• 33:48
  version.
• 33:49
  And
• 33:49
  now
• 33:49
  finally
• 33:50
  we
• 33:50
  were
• 33:50
  ready,
• 33:51
  we
• 33:51
  had
• 33:51
  the
• 33:52
  book,
• 33:52
  it
• 33:52
  looked
• 33:52
  great.
• 33:53
  It
• 33:53
  was
• 33:53
  time
• 33:53
  to
• 33:53
  get
• 33:54
  some
• 33:54
  issues
• 33:55
  printed.
• 33:55
  Now.
• 33:55
  My
• 33:56
  brother
• 33:56
  in
• 33:56
  law
• 33:56
  again
• 33:57
  sent
• 33:57
  me
• 33:57
  to
• 33:58
  a
• 33:58
  great
• 33:58
  printer
• 33:59
  who
• 33:59
  was
• 33:59
  so
• 34:00
  good.
• 34:00
  And
• 34:00
  if
• 34:00
  anyone
• 34:00
  wants
• 34:01
  any
• 34:01
  recommendations
• 34:01
  for
• 34:02
  someone
• 34:02
  to
• 34:02
  print
• 34:02
  a
• 34:02
  book,
• 34:03
  I
• 34:03
  highly
• 34:03
  recommend
• 34:04
  them.
• 34:04
  They
• 34:04
  were
• 34:04
  good
• 34:04
  value
• 34:05
  and
• 34:05
  I
• 34:05
  basically
• 34:06
  decided
• 34:06
  I
• 34:06
  was
• 34:06
  going
• 34:06
  to
• 34:06
  buy
• 34:07
  up
• 34:07
  front
• 34:07
  400
• 34:08
  copies
• 34:08
  of
• 34:08
  the
• 34:08
  book.
• 34:09
  I
• 34:09
  think
• 34:09
  it
• 34:09
  was
• 34:10
  400,
• 34:10
  maybe
• 34:10
  it's
• 34:10
  200,
• 34:11
  can't
• 34:11
  remember.
• 34:11
  Anyway,
• 34:12
  I've
• 34:12
  got
• 34:12
  lots
• 34:12
  of
• 34:12
  boxes
• 34:12
  of
• 34:13
  books,
• 34:13
  put
• 34:13
  it
• 34:13
  that
• 34:13
  way.
• 34:13
  I
• 34:13
  think
• 34:13
  it
• 34:14
  was
• 34:14
  200
• 34:14
  copies
• 34:14
  of
• 34:15
  the
• 34:15
  book
• 34:15
  originally
• 34:15
  so
• 34:16
  that
• 34:16
  I
• 34:16
  could
• 34:16
  first
• 34:16
  of
• 34:16
  all
• 34:17
  give
• 34:17
  them
• 34:17
  out
• 34:18
  to
• 34:18
  people.
• 34:18
  Also
• 34:18
  I
• 34:19
  could
• 34:19
  go
• 34:20
  ahead
• 34:20
  and
• 34:20
  fulfill
• 34:21
  all
• 34:21
  of
• 34:21
  the
• 34:21
  orders.
• 34:22
  But
• 34:22
  also
• 34:22
  I
• 34:23
  wanted
• 34:23
  a
• 34:23
  whole
• 34:23
  stack
• 34:23
  of
• 34:24
  books
• 34:24
  so
• 34:24
  if
• 34:24
  I
• 34:24
  go
• 34:24
  and
• 34:24
  speak
• 34:25
  at
• 34:25
  an
• 34:25
  event
• 34:25
  I
• 34:26
  can
• 34:26
  sell
• 34:26
  the
• 34:26
  book
• 34:26
  after
• 34:27
  my
• 34:27
  stage
• 34:27
  talk.
• 34:27
  That
• 34:28
  was
• 34:28
  one
• 34:28
  of
• 34:28
  the
• 34:28
  reasons
• 34:28
  to
• 34:28
  do
• 34:29
  it
• 34:29
  in
• 34:29
  the
• 34:29
  first
• 34:29
  place.
• 34:29
  And
• 34:30
  this
• 34:30
  is
• 34:30
  the
• 34:30
  most
• 34:30
  cost
• 34:31
  effective
• 34:31
  way
• 34:31
  of
• 34:31
  doing
• 34:31
  it.
• 34:32
  Now
• 34:32
  obviously
• 34:32
  it's
• 34:32
  expensive
• 34:33
  because
• 34:33
  you've
• 34:33
  got
• 34:33
  to
• 34:33
  pay
• 34:33
  for
• 34:34
  all
• 34:34
  the
• 34:34
  copies
• 34:34
  up
• 34:34
  front
• 34:35
  before
• 34:35
  you
• 34:35
  actually
• 34:35
  sell
• 34:35
  them.
• 34:36
  And
• 34:36
  there
• 34:36
  is
• 34:36
  a
• 34:37
  chance
• 34:37
  that
• 34:37
  I
• 34:37
  could
• 34:38
  have
• 34:38
  150
• 34:39
  copies
• 34:39
  of
• 34:39
  my
• 34:39
  books
• 34:40
  sat
• 34:40
  in
• 34:40
  my
• 34:40
  house
• 34:40
  for
• 34:40
  the
• 34:40
  next
• 34:40
  few
• 34:41
  years,
• 34:41
  but
• 34:41
  hopefully
• 34:41
  that
• 34:42
  won't
• 34:42
  happen
• 34:42
  and
• 34:43
  hopefully
• 34:43
  I'll
• 34:43
  get
• 34:43
  out
• 34:43
  there
• 34:43
  and
• 34:44
  sell
• 34:44
  them.
• 34:44
  I
• 34:44
  also
• 34:44
  wanted
• 34:45
  to
• 34:45
  do
• 34:45
  signed
• 34:45
  copies
• 34:45
  for
• 34:46
  people
• 34:46
  on
• 34:46
  the
• 34:46
  Kickstarter
• 34:47
  and
• 34:47
  so
• 34:47
  by
• 34:48
  ordering
• 34:48
  them
• 34:48
  to
• 34:48
  my
• 34:48
  house,
• 34:49
  I
• 34:49
  could
• 34:49
  go
• 34:49
  ahead
• 34:49
  and
• 34:49
  do
• 34:50
  that.
• 34:50
  Now,
• 34:50
  first
• 34:50
  of
• 34:50
  all,
• 34:51
  the
• 34:51
  printer
• 34:51
  sent
• 34:51
  me
• 34:51
  one
• 34:52
  copy
• 34:52
  of
• 34:52
  the
• 34:52
  book
• 34:53
  and
• 34:53
  that
• 34:53
  was
• 34:53
  an
• 34:53
  emotional
• 34:54
  day
• 34:54
  when
• 34:54
  my
• 34:54
  first
• 34:55
  copy
• 34:55
  came.
• 34:55
  It's
• 34:56
  the
• 34:56
  copy
• 34:56
  that
• 34:56
  is
• 34:56
  the
• 34:56
  most
• 34:57
  worn
• 34:57
  because
• 34:57
  I
• 34:57
  keep
• 34:57
  taking
• 34:58
  it
• 34:58
  everywhere
• 34:58
  with
• 34:59
  me.
• 34:59
  I
• 34:59
  took
• 34:59
  it
• 34:59
  to
• 34:59
  my
• 35:00
  London
• 35:00
  event.
• 35:00
  I've
• 35:00
  been
• 35:01
  showing
• 35:01
  it
• 35:01
  to
• 35:01
  people
• 35:01
  everywhere
• 35:02
  I
• 35:02
  go,
• 35:02
  but
• 35:02
  it
• 35:02
  was
• 35:03
  just
• 35:03
  to
• 35:03
  check
• 35:03
  that
• 35:03
  I
• 35:03
  was
• 35:03
  happy
• 35:04
  with
• 35:04
  the
• 35:04
  size,
• 35:04
  the
• 35:05
  paper
• 35:05
  quality,
• 35:06
  the
• 35:06
  paper
• 35:06
  thickness,
• 35:07
  all
• 35:07
  these
• 35:07
  different
• 35:08
  things
• 35:08
  that
• 35:08
  you
• 35:08
  don't
• 35:08
  realize
• 35:08
  you
• 35:08
  need
• 35:09
  to
• 35:09
  know
• 35:09
  for
• 35:09
  a
• 35:09
  book.
• 35:10
  Like,
• 35:10
  who
• 35:10
  knew
• 35:10
  that
• 35:10
  the
• 35:11
  paper
• 35:11
  thickness
• 35:11
  and
• 35:12
  color
• 35:12
  was
• 35:12
  so,
• 35:12
  so
• 35:12
  important?
• 35:13
  But
• 35:13
  it
• 35:13
  does
• 35:13
  make
• 35:13
  a
• 35:14
  big
• 35:14
  difference
• 35:14
  when
• 35:14
  you're
• 35:14
  handling
• 35:15
  the
• 35:15
  book.
• 35:15
  I
• 35:15
  was
• 35:15
  thrilled
• 35:16
  with
• 35:16
  it.
• 35:16
  I
• 35:16
  said,
• 35:16
  yes,
• 35:17
  please.
• 35:17
  And
• 35:17
  then
• 35:17
  all
• 35:17
  of
• 35:17
  the
• 35:18
  copies
• 35:18
  arrived
• 35:19
  in
• 35:19
  these
• 35:19
  big
• 35:20
  boxes
• 35:20
  and
• 35:21
  came
• 35:21
  to
• 35:21
  my
• 35:21
  house,
• 35:22
  which
• 35:22
  was
• 35:22
  another
• 35:22
  very
• 35:23
  exciting
• 35:23
  day.
• 35:23
  I
• 35:24
  also
• 35:24
  had
• 35:24
  to
• 35:24
  pay
• 35:24
  to
• 35:24
  get
• 35:24
  an
• 35:25
  ebook
• 35:25
  version
• 35:25
  of
• 35:26
  the
• 35:26
  book
• 35:26
  so
• 35:26
  that
• 35:26
  I
• 35:26
  could
• 35:27
  sell
• 35:27
  it
• 35:27
  for
• 35:27
  Kindle
• 35:28
  and
• 35:28
  ebook
• 35:28
  readers.
• 35:29
  So
• 35:29
  that
• 35:29
  was
• 35:29
  a
• 35:29
  little
• 35:30
  bit
• 35:30
  of
• 35:30
  an
• 35:30
  extra
• 35:30
  cost
• 35:30
  to
• 35:30
  my
• 35:31
  typesetter
• 35:31
  because
• 35:31
  obviously
• 35:32
  it's
• 35:32
  a
• 35:32
  different
• 35:32
  shape
• 35:33
  on
• 35:33
  there.
• 35:33
  And
• 35:33
  also
• 35:33
  we
• 35:34
  needed
• 35:34
  a
• 35:34
  different
• 35:34
  cover
• 35:35
  because
• 35:35
  the
• 35:35
  COVID
• 35:35
  size
• 35:36
  isn't
• 35:36
  the
• 35:36
  same
• 35:36
  as
• 35:37
  the
• 35:37
  ebook.
• 35:37
  But
• 35:37
  there
• 35:37
  is
• 35:38
  now
• 35:38
  an
• 35:38
  ebook
• 35:38
  version
• 35:39
  that
• 35:39
  will
• 35:39
  also
• 35:39
  be
• 35:39
  released
• 35:40
  tomorrow.
• 35:40
  So
• 35:40
  if
• 35:41
  you
• 35:41
  are
• 35:41
  a
• 35:41
  Kindle
• 35:42
  fan
• 35:42
  or
• 35:42
  you
• 35:43
  like
• 35:43
  an
• 35:43
  ebook
• 35:43
  and
• 35:43
  you
• 35:43
  want
• 35:44
  to
• 35:44
  grab
• 35:44
  a
• 35:44
  copy
• 35:44
  of
• 35:44
  the
• 35:44
  ebook
• 35:45
  version
• 35:45
  of
• 35:45
  the
• 35:46
  book,
• 35:46
  you'll
• 35:46
  also
• 35:46
  find
• 35:47
  that
• 35:47
  tomorrow.
• 35:47
  So
• 35:48
  I've
• 35:48
  got
• 35:48
  boxes
• 35:48
  of
• 35:48
  books
• 35:49
  in
• 35:49
  my
• 35:49
  house
• 35:49
  that
• 35:49
  I'm
• 35:50
  going
• 35:50
  to
• 35:50
  be
• 35:50
  selling
• 35:50
  direct
• 35:51
  on
• 35:51
  my
• 35:51
  website.
• 35:51
  And
• 35:52
  although
• 35:52
  the
• 35:52
  book
• 35:52
  doesn't
• 35:52
  officially
• 35:53
  go
• 35:53
  on
• 35:53
  sale
• 35:53
  till
• 35:54
  tomorrow,
• 35:54
  as
• 35:54
  of
• 35:55
  today,
• 35:55
  as
• 35:55
  a
• 35:55
  podcast
• 35:56
  listener,
• 35:56
  you
• 35:56
  can
• 35:56
  order
• 35:57
  it
• 35:57
  directly
• 35:57
  from
• 35:58
  my
• 35:58
  site
• 35:58
  and
• 35:58
  I
• 35:58
  am
• 35:59
  going
• 35:59
  to
• 35:59
  give
• 35:59
  you
• 35:59
  a
• 35:59
  discount
• 35:59
  code
• 36:00
  where
• 36:00
  if
• 36:00
  you
• 36:00
  use
• 36:00
  the
• 36:00
  code
• 36:01
  podcast
• 36:01
  at
• 36:02
  checkout
• 36:02
  for
• 36:02
  the
• 36:03
  book,
• 36:03
  it
• 36:03
  will
• 36:03
  take
• 36:03
  off
• 36:04
  the
• 36:04
  cost
• 36:04
  of
• 36:04
  your
• 36:04
  UK
• 36:05
  delivery.
• 36:05
  So
• 36:06
  if
• 36:06
  you
• 36:06
  are
• 36:06
  in
• 36:06
  the
• 36:06
  uk,
• 36:07
  it
• 36:07
  will
• 36:07
  give
• 36:07
  you
• 36:07
  free
• 36:07
  delivery
• 36:08
  on
• 36:08
  the
• 36:08
  book.
• 36:08
  If
• 36:08
  you're
• 36:09
  outside
• 36:09
  the
• 36:09
  uk,
• 36:09
  it
• 36:09
  will
• 36:10
  take
• 36:10
  off
• 36:10
  the
• 36:10
  cost
• 36:10
  of
• 36:10
  the
• 36:11
  UK
• 36:11
  delivery,
• 36:11
  so
• 36:11
  you'll
• 36:12
  just
• 36:12
  pay
• 36:12
  the
• 36:12
  difference
• 36:13
  for
• 36:13
  your
• 36:13
  delivery
• 36:14
  as
• 36:14
  well.
• 36:14
  So
• 36:14
  it
• 36:15
  is
• 36:15
  available
• 36:15
  on
• 36:15
  my
• 36:15
  website,
• 36:16
  but
• 36:16
  I
• 36:16
  also
• 36:16
  needed
• 36:17
  it
• 36:17
  to
• 36:17
  be
• 36:17
  available
• 36:17
  in
• 36:18
  other
• 36:18
  places.
• 36:18
  And
• 36:19
  as
• 36:19
  I
• 36:19
  was
• 36:19
  self
• 36:19
  publishing
• 36:20
  the
• 36:20
  book
• 36:20
  myself,
• 36:21
  I
• 36:21
  had
• 36:21
  choices
• 36:22
  about
• 36:22
  where
• 36:22
  to
• 36:22
  go.
• 36:22
  So
• 36:23
  the
• 36:23
  decisions
• 36:23
  I've
• 36:23
  made
• 36:24
  in
• 36:24
  is
• 36:24
  I've
• 36:24
  self
• 36:25
  published
• 36:25
  the
• 36:25
  book
• 36:25
  initially
• 36:26
  on
• 36:26
  IngramSpark,
• 36:27
  which
• 36:27
  is
• 36:28
  an
• 36:28
  independent
• 36:28
  publishing
• 36:29
  company
• 36:29
  that
• 36:30
  allows
• 36:30
  independent
• 36:30
  bookshops
• 36:31
  to
• 36:31
  order
• 36:31
  copies
• 36:32
  of
• 36:32
  the
• 36:32
  book
• 36:32
  into
• 36:33
  their
• 36:33
  store.
• 36:33
  So
• 36:33
  if
• 36:34
  they
• 36:34
  want
• 36:34
  to,
• 36:34
  then
• 36:35
  they
• 36:35
  can
• 36:35
  order
• 36:35
  copies
• 36:35
  of
• 36:36
  the
• 36:36
  book
• 36:36
  and
• 36:36
  it
• 36:37
  can
• 36:37
  go
• 36:37
  into
• 36:37
  their
• 36:37
  shops.
• 36:38
  I
• 36:38
  also
• 36:38
  am
• 36:39
  making
• 36:39
  it
• 36:39
  available
• 36:39
  on
• 36:39
  print
• 36:40
  on
• 36:40
  demand
• 36:40
  on
• 36:41
  Amazon,
• 36:41
  but
• 36:41
  I
• 36:41
  didn't
• 36:41
  want
• 36:42
  them
• 36:42
  to
• 36:42
  have
• 36:42
  the
• 36:42
  publishing
• 36:43
  rights
• 36:43
  to
• 36:43
  it
• 36:43
  because
• 36:44
  I
• 36:44
  wanted
• 36:44
  to
• 36:44
  keep
• 36:44
  it
• 36:45
  for
• 36:45
  myself
• 36:45
  and
• 36:45
  I
• 36:45
  didn't
• 36:46
  also
• 36:46
  want
• 36:46
  to
• 36:46
  give
• 36:46
  all
• 36:46
  my
• 36:47
  money
• 36:47
  to
• 36:47
  Amazon.
• 36:47
  Now
• 36:48
  obviously,
• 36:48
  when
• 36:48
  you
• 36:49
  buy
• 36:49
  the
• 36:49
  book
• 36:49
  off
• 36:49
  Amazon,
• 36:50
  which
• 36:50
  it
• 36:50
  will
• 36:50
  be
• 36:50
  available
• 36:51
  on
• 36:51
  tomorrow,
• 36:51
  it
• 36:52
  will
• 36:52
  be
• 36:52
  speedy
• 36:52
  to
• 36:52
  you.
• 36:53
  You'll
• 36:53
  probably
• 36:53
  get
• 36:53
  your
• 36:53
  free
• 36:54
  delivery.
• 36:54
  It
• 36:54
  will
• 36:54
  be
• 36:55
  a
• 36:55
  really
• 36:55
  easy
• 36:55
  way
• 36:56
  for
• 36:56
  me
• 36:56
  to
• 36:56
  ship
• 36:56
  the
• 36:56
  book
• 36:56
  out
• 36:57
  to
• 36:57
  people
• 36:57
  because
• 36:57
  they
• 36:57
  do
• 36:58
  it
• 36:58
  themselves,
• 36:58
  but
• 36:58
  also
• 36:59
  Amazon
• 36:59
  take
• 36:59
  quite
• 36:59
  a
• 37:00
  big
• 37:00
  cut.
• 37:00
  So
• 37:00
  I
• 37:00
  didn't
• 37:01
  want
• 37:01
  to
• 37:01
  put
• 37:01
  all
• 37:01
  my
• 37:01
  eggs
• 37:02
  in
• 37:02
  the
• 37:02
  Amazon
• 37:02
  basket,
• 37:03
  as
• 37:03
  it
• 37:03
  were,
• 37:03
  although
• 37:03
  I
• 37:03
  know
• 37:04
  that
• 37:04
  Amazon
• 37:04
  will
• 37:04
  be
• 37:04
  a
• 37:05
  great
• 37:05
  tool
• 37:05
  for
• 37:05
  me.
• 37:05
  And
• 37:06
  if
• 37:06
  you
• 37:06
  have
• 37:06
  bought
• 37:06
  a
• 37:06
  copy
• 37:06
  of
• 37:06
  the
• 37:07
  book
• 37:07
  on
• 37:07
  Amazon
• 37:08
  or
• 37:08
  if
• 37:08
  it
• 37:08
  allows
• 37:08
  you,
• 37:09
  please
• 37:09
  do
• 37:09
  leave
• 37:09
  me
• 37:09
  a
• 37:09
  review
• 37:10
  on
• 37:10
  Amazon
• 37:10
  because
• 37:10
  that's
• 37:11
  really
• 37:11
  going
• 37:11
  to
• 37:11
  help
• 37:11
  when
• 37:12
  the
• 37:12
  book
• 37:12
  goes
• 37:13
  live.
• 37:13
  So
• 37:13
  it
• 37:13
  is
• 37:13
  available
• 37:14
  on
• 37:14
  IngramSpark,
• 37:15
  where
• 37:15
  publishers
• 37:16
  can
• 37:16
  get
• 37:16
  it
• 37:16
  or
• 37:16
  bookshops
• 37:17
  can
• 37:17
  get
• 37:17
  it.
• 37:17
  I
• 37:17
  should
• 37:18
  say
• 37:18
  it
• 37:18
  will
• 37:18
  be
• 37:18
  available
• 37:19
  on
• 37:19
  Amazon
• 37:19
  and
• 37:19
  it's
• 37:20
  also
• 37:20
  available
• 37:20
  on
• 37:21
  my
• 37:21
  website
• 37:22
  so
• 37:22
  that
• 37:22
  I
• 37:22
  can
• 37:22
  post
• 37:22
  out
• 37:23
  the
• 37:23
  print
• 37:23
  copies
• 37:23
  to
• 37:24
  you.
• 37:24
  Obviously,
• 37:24
  the
• 37:24
  benefit
• 37:25
  when
• 37:25
  people
• 37:25
  order
• 37:26
  the
• 37:26
  books
• 37:26
  directly
• 37:26
  from
• 37:27
  me
• 37:27
  is
• 37:27
  that
• 37:27
  I've
• 37:27
  been
• 37:28
  able
• 37:28
  to
• 37:28
  put
• 37:28
  a
• 37:28
  little
• 37:29
  special
• 37:29
  touch
• 37:30
  on
• 37:30
  them.
• 37:30
  So
• 37:30
  the
• 37:30
  weekend
• 37:31
  before
• 37:31
  recording
• 37:32
  that,
• 37:32
  me
• 37:32
  and
• 37:32
  the
• 37:33
  children
• 37:33
  decided
• 37:33
  it
• 37:33
  was
• 37:34
  time
• 37:34
  for
• 37:34
  us
• 37:34
  to
• 37:34
  start
• 37:35
  getting
• 37:35
  ready
• 37:35
  to
• 37:35
  send
• 37:35
  the
• 37:36
  books
• 37:36
  out
• 37:36
  to
• 37:36
  the
• 37:36
  people
• 37:37
  who
• 37:37
  had
• 37:37
  pledged
• 37:37
  in
• 37:38
  the
• 37:38
  Kickstarter.
• 37:38
  And
• 37:38
  I
• 37:38
  wanted
• 37:39
  to
• 37:39
  make
• 37:39
  these
• 37:39
  extra
• 37:39
  special
• 37:40
  for
• 37:40
  people
• 37:40
  because
• 37:40
  I
• 37:40
  am
• 37:41
  really
• 37:41
  thankful
• 37:41
  that
• 37:41
  you've
• 37:42
  ordered
• 37:42
  the
• 37:42
  book.
• 37:42
  And
• 37:42
  I
• 37:42
  want
• 37:42
  it
• 37:42
  to
• 37:43
  be
• 37:43
  more
• 37:43
  of
• 37:43
  an
• 37:43
  experience
• 37:44
  rather
• 37:44
  than
• 37:44
  just
• 37:44
  a
• 37:44
  book
• 37:45
  arriving
• 37:45
  from
• 37:45
  Amazon
• 37:46
  in
• 37:46
  your
• 37:46
  post
• 37:47
  box.
• 37:47
  So
• 37:47
  I
• 37:47
  got
• 37:48
  some
• 37:48
  tissue
• 37:48
  paper.
• 37:48
  I
• 37:48
  managed
• 37:49
  to
• 37:49
  find
• 37:49
  some
• 37:49
  tissue
• 37:49
  paper
• 37:50
  in
• 37:50
  a
• 37:50
  similar
• 37:50
  color
• 37:50
  to
• 37:51
  my
• 37:51
  brand.
• 37:51
  I
• 37:51
  got
• 37:52
  some
• 37:52
  stickers
• 37:52
  printed
• 37:53
  with
• 37:53
  my
• 37:53
  little
• 37:54
  BP
• 37:54
  logo
• 37:55
  on
• 37:55
  it.
• 37:55
  And
• 37:55
  so
• 37:55
  me
• 37:56
  and
• 37:56
  the
• 37:56
  children
• 37:56
  set
• 37:56
  about.
• 37:57
  I
• 37:57
  signed
• 37:57
  the
• 37:57
  books.
• 37:58
  I
• 37:58
  wrote
• 37:58
  personalized
• 37:58
  messages
• 37:59
  in
• 37:59
  all
• 37:59
  of
• 37:59
  those
• 37:59
  books.
• 38:00
  It
• 38:00
  took
• 38:00
  me
• 38:00
  quite
• 38:00
  some
• 38:00
  time.
• 38:01
  We
• 38:01
  wrapped
• 38:01
  them
• 38:01
  in
• 38:01
  the
• 38:01
  tissue
• 38:02
  paper,
• 38:02
  we
• 38:02
  stuck
• 38:03
  the
• 38:03
  little
• 38:03
  Becca
• 38:03
  Pountney
• 38:04
  sticker
• 38:04
  on
• 38:04
  there.
• 38:05
  And
• 38:05
  then
• 38:05
  I
• 38:05
  got
• 38:05
  my
• 38:06
  children
• 38:06
  to
• 38:06
  write
• 38:06
  some
• 38:07
  little
• 38:07
  note
• 38:07
  cards.
• 38:07
  So
• 38:08
  they
• 38:08
  love
• 38:08
  getting
• 38:08
  involved.
• 38:09
  One
• 38:09
  of
• 38:09
  them
• 38:09
  is
• 38:10
  10,
• 38:10
  one
• 38:10
  of
• 38:10
  them
• 38:10
  is
• 38:11
  just
• 38:11
  turned
• 38:11
  8.
• 38:11
  They
• 38:11
  love
• 38:12
  getting
• 38:12
  involved
• 38:12
  in
• 38:12
  the
• 38:12
  business
• 38:12
  and
• 38:13
  they
• 38:13
  asked
• 38:13
  if
• 38:13
  they
• 38:13
  could
• 38:13
  write
• 38:14
  on
• 38:14
  the
• 38:14
  postcards.
• 38:15
  Thanks
• 38:15
  for
• 38:15
  Buying
• 38:15
  the
• 38:15
  book.
• 38:16
  Now,
• 38:16
  I
• 38:16
  was
• 38:16
  happy
• 38:16
  for
• 38:17
  them
• 38:17
  to
• 38:17
  write
• 38:17
  thanks
• 38:17
  for
• 38:17
  buying
• 38:18
  the
• 38:18
  book,
• 38:18
  except
• 38:18
  for
• 38:19
  I
• 38:19
  did
• 38:19
  think,
• 38:19
  well,
• 38:19
  if
• 38:19
  you
• 38:20
  don't
• 38:20
  know
• 38:20
  me
• 38:20
  very
• 38:20
  well,
• 38:21
  you
• 38:21
  might
• 38:21
  wonder
• 38:21
  why
• 38:21
  my
• 38:22
  handwriting
• 38:22
  looks
• 38:23
  like
• 38:23
  that
• 38:23
  of
• 38:23
  an
• 38:23
  8
• 38:24
  year
• 38:24
  old
• 38:24
  when
• 38:24
  you
• 38:24
  receive
• 38:25
  my
• 38:25
  book.
• 38:25
  So
• 38:25
  we
• 38:26
  decided
• 38:26
  actually
• 38:26
  it
• 38:26
  was
• 38:27
  better
• 38:27
  if
• 38:27
  they
• 38:28
  wrote
• 38:28
  thank
• 38:28
  you
• 38:28
  for
• 38:28
  buying
• 38:28
  mummy's
• 38:29
  book,
• 38:29
  so
• 38:29
  that
• 38:30
  it
• 38:30
  was
• 38:30
  obvious
• 38:30
  that
• 38:30
  it
• 38:30
  was
• 38:31
  written
• 38:31
  by
• 38:31
  the
• 38:31
  child
• 38:32
  and
• 38:32
  not
• 38:32
  by
• 38:32
  me
• 38:33
  with
• 38:33
  my
• 38:33
  slightly
• 38:33
  scruffy
• 38:34
  handwriting.
• 38:34
  And
• 38:34
  so
• 38:35
  that's
• 38:35
  what
• 38:35
  we
• 38:35
  did.
• 38:35
  And
• 38:35
  actually
• 38:35
  I'm
• 38:36
  really
• 38:36
  pleased
• 38:36
  they
• 38:36
  loved
• 38:37
  doing
• 38:37
  it.
• 38:38
  They
• 38:38
  were
• 38:38
  all
• 38:38
  personalized,
• 38:39
  so
• 38:39
  some
• 38:39
  of
• 38:39
  them,
• 38:39
  they
• 38:39
  drew
• 38:40
  pictures,
• 38:40
  they
• 38:40
  signed
• 38:41
  them,
• 38:41
  they
• 38:41
  wrote
• 38:41
  their
• 38:41
  initial
• 38:42
  on
• 38:42
  them,
• 38:42
  they
• 38:42
  wrote
• 38:42
  little
• 38:43
  messages,
• 38:43
  thanks
• 38:43
  for
• 38:44
  buying
• 38:44
  mommy's
• 38:44
  book.
• 38:44
  And
• 38:45
  so
• 38:45
  each
• 38:45
  of
• 38:45
  the
• 38:45
  Kickstarter
• 38:46
  books
• 38:46
  that
• 38:46
  we've
• 38:46
  sent
• 38:46
  out
• 38:47
  has
• 38:47
  included
• 38:47
  one
• 38:47
  of
• 38:47
  their
• 38:48
  little
• 38:48
  personal
• 38:48
  postcards
• 38:49
  in
• 38:49
  it
• 38:49
  as
• 38:49
  well.
• 38:49
  We
• 38:50
  then
• 38:50
  wrapped
• 38:50
  them
• 38:50
  in
• 38:50
  brown
• 38:51
  paper,
• 38:51
  taped
• 38:52
  them
• 38:52
  up,
• 38:52
  wrote
• 38:52
  the
• 38:52
  addresses
• 38:53
  on
• 38:53
  them,
• 38:53
  and
• 38:53
  took
• 38:53
  them
• 38:53
  to
• 38:54
  the
• 38:54
  post
• 38:54
  office
• 38:54
  to
• 38:54
  send
• 38:55
  out.
• 38:55
  And
• 38:55
  that
• 38:55
  is
• 38:55
  what
• 38:55
  people
• 38:56
  have
• 38:56
  started
• 38:56
  receiving.
• 38:57
  And
• 38:57
  so
• 38:57
  if
• 38:57
  you
• 38:57
  have
• 38:58
  ordered
• 38:58
  the
• 38:58
  book
• 38:58
  directly
• 38:59
  from
• 38:59
  my
• 38:59
  website
• 38:59
  or
• 39:00
  directly
• 39:00
  from
• 39:01
  the
• 39:01
  Kickstarter,
• 39:01
  you
• 39:02
  will
• 39:02
  get
• 39:02
  that
• 39:02
  little
• 39:02
  extra
• 39:03
  personalized
• 39:03
  touch
• 39:03
  where
• 39:04
  I
• 39:04
  can
• 39:04
  sign
• 39:04
  it
• 39:04
  for
• 39:04
  you,
• 39:04
  write
• 39:05
  you
• 39:05
  a
• 39:05
  little
• 39:05
  message,
• 39:05
  and
• 39:06
  me
• 39:06
  and
• 39:06
  the
• 39:06
  children
• 39:06
  can
• 39:06
  wrap
• 39:07
  it
• 39:07
  for
• 39:07
  you
• 39:08
  as
• 39:08
  well.
• 39:08
  So
• 39:08
  if
• 39:09
  you
• 39:09
  want
• 39:09
  that
• 39:09
  version
• 39:10
  of
• 39:10
  the
• 39:10
  book,
• 39:10
  yes,
• 39:11
  you
• 39:11
  can
• 39:11
  get
• 39:11
  it
• 39:11
  from
• 39:11
  Amazon
• 39:12
  and
• 39:12
  it
• 39:12
  will
• 39:12
  be
• 39:12
  easier.
• 39:12
  But
• 39:12
  if
• 39:13
  you
• 39:13
  want
• 39:13
  the
• 39:13
  little
• 39:13
  personal
• 39:13
  touch,
• 39:14
  it
• 39:14
  helps
• 39:14
  me
• 39:14
  out
• 39:15
  because
• 39:15
  I
• 39:15
  get
• 39:15
  more
• 39:15
  of
• 39:15
  the
• 39:15
  money
• 39:16
  and
• 39:16
  Amazon
• 39:16
  takes
• 39:16
  less
• 39:16
  of
• 39:17
  it.
• 39:17
  Please
• 39:17
  go
• 39:17
  and
• 39:17
  order
• 39:18
  your
• 39:18
  copy
• 39:18
  on
• 39:18
  my
• 39:19
  website.
• 39:19
  Use
• 39:19
  the
• 39:20
  code
• 39:20
  podcast
• 39:20
  as
• 39:21
  a
• 39:21
  loyal
• 39:21
  podcast
• 39:21
  listener
• 39:22
  to
• 39:22
  get
• 39:22
  that
• 39:22
  delivery
• 39:22
  for
• 39:23
  free.
• 39:23
  And
• 39:23
  I
• 39:23
  promise
• 39:24
  me
• 39:24
  and
• 39:24
  the
• 39:24
  children
• 39:24
  will
• 39:25
  put
• 39:25
  those
• 39:25
  special
• 39:25
  little
• 39:25
  touches
• 39:26
  in
• 39:26
  for
• 39:27
  you
• 39:27
  so
• 39:27
  that
• 39:27
  it's
• 39:27
  extra
• 39:28
  special
• 39:28
  when
• 39:29
  it
• 39:29
  arrives.
• 39:29
  So
• 39:30
  that's
• 39:30
  where
• 39:30
  we've
• 39:31
  got
• 39:31
  to.
• 39:31
  That
• 39:31
  is
• 39:31
  the
• 39:32
  book
• 39:32
  writing
• 39:32
  journey.
• 39:33
  I
• 39:33
  hope
• 39:33
  you
• 39:33
  found
• 39:34
  that
• 39:34
  interesting.
• 39:34
  I
• 39:35
  hope
• 39:35
  you
• 39:35
  didn't
• 39:35
  think
• 39:35
  I
• 39:35
  was
• 39:36
  indulging
• 39:36
  too
• 39:36
  much,
• 39:36
  but
• 39:37
  I
• 39:37
  think
• 39:37
  sometimes
• 39:37
  you
• 39:38
  see
• 39:38
  the
• 39:38
  finished
• 39:38
  product.
• 39:39
  Becca
• 39:39
  wrote
• 39:39
  a
• 39:39
  book,
• 39:39
  but
• 39:40
  you
• 39:40
  don't
• 39:40
  realize
• 39:40
  the
• 39:41
  time
• 39:41
  and
• 39:41
  effort,
• 39:41
  love,
• 39:42
  energy,
• 39:42
  exhaustion
• 39:43
  that
• 39:43
  goes
• 39:43
  into
• 39:44
  it.
• 39:44
  And
• 39:44
  maybe
• 39:44
  writing
• 39:45
  a
• 39:45
  book
• 39:45
  is
• 39:45
  on
• 39:45
  your
• 39:45
  bucket
• 39:46
  list.
• 39:46
  Maybe
• 39:46
  it's
• 39:46
  something
• 39:46
  you've
• 39:47
  considered,
• 39:47
  considered
• 39:47
  yourself.
• 39:48
  And
• 39:48
  I
• 39:48
  would
• 39:48
  say
• 39:48
  it's
• 39:49
  hard,
• 39:49
  cost
• 39:49
  it
• 39:49
  up,
• 39:50
  work
• 39:50
  out
• 39:50
  the
• 39:50
  cost
• 39:50
  of
• 39:50
  it,
• 39:51
  but
• 39:51
  it
• 39:51
  is
• 39:51
  well
• 39:52
  worth
• 39:52
  it.
• 39:52
  And
• 39:53
  I
• 39:53
  guess
• 39:53
  in
• 39:53
  three,
• 39:54
  six
• 39:54
  months
• 39:54
  time,
• 39:54
  I'll
• 39:54
  be
• 39:54
  able
• 39:55
  to
• 39:55
  do
• 39:55
  another
• 39:55
  podcast
• 39:55
  episode
• 39:56
  and
• 39:56
  let
• 39:56
  you
• 39:56
  know
• 39:56
  the
• 39:57
  impact
• 39:57
  it's
• 39:57
  had
• 39:57
  on
• 39:57
  my
• 39:58
  business,
• 39:58
  hopefully,
• 39:58
  and
• 39:59
  how
• 39:59
  people
• 39:59
  have
• 39:59
  found
• 39:59
  reading
• 40:00
  it.
• 40:00
  Once
• 40:00
  the
• 40:00
  book
• 40:00
  is
• 40:01
  out
• 40:01
  there
• 40:01
  in
• 40:01
  the
• 40:02
  big
• 40:02
  wide
• 40:02
  world.
• 40:03
  I
• 40:03
  hope
• 40:03
  that
• 40:03
  people
• 40:03
  enjoy
• 40:04
  it.
• 40:04
  If
• 40:04
  you've
• 40:04
  got
• 40:04
  a
• 40:05
  copy
• 40:05
  of
• 40:05
  it,
• 40:05
  I
• 40:05
  also
• 40:06
  hope
• 40:06
  that
• 40:06
  you
• 40:06
  will
• 40:06
  use
• 40:06
  it
• 40:07
  as
• 40:07
  a
• 40:07
  tool
• 40:07
  to
• 40:07
  grow
• 40:07
  your
• 40:08
  business.
• 40:08
  Don't
• 40:08
  just
• 40:08
  put
• 40:08
  it
• 40:09
  prettily
• 40:09
  on
• 40:09
  your
• 40:09
  shelf,
• 40:10
  actually
• 40:10
  dive
• 40:10
  into
• 40:11
  it,
• 40:11
  write
• 40:11
  on
• 40:11
  it,
• 40:12
  highlight
• 40:12
  it,
• 40:12
  and
• 40:13
  start
• 40:13
  using
• 40:13
  some
• 40:13
  of
• 40:13
  the
• 40:14
  tips
• 40:14
  and
• 40:14
  things
• 40:14
  inside
• 40:15
  of
• 40:15
  that
• 40:15
  book
• 40:15
  to
• 40:15
  make
• 40:15
  a
• 40:16
  difference
• 40:16
  to
• 40:16
  your
• 40:16
  business.
• 40:17
  Because
• 40:17
  for
• 40:17
  me,
• 40:17
  that's
• 40:18
  exactly
• 40:18
  what
• 40:18
  it's
• 40:19
  all
• 40:19
  about.
• 40:19
  So
• 40:19
  what's
• 40:20
  next?
• 40:20
  Well,
• 40:20
  for
• 40:20
  me,
• 40:21
  obviously
• 40:21
  selling
• 40:21
  copies
• 40:22
  of
• 40:22
  the
• 40:22
  book
• 40:22
  as
• 40:22
  of
• 40:23
  the
• 40:23
  launch
• 40:23
  day
• 40:23
  tomorrow
• 40:24
  is
• 40:24
  going
• 40:24
  to
• 40:25
  be
• 40:25
  important
• 40:25
  to
• 40:26
  me
• 40:26
  and
• 40:26
  I
• 40:26
  want
• 40:26
  to
• 40:26
  get
• 40:26
  the
• 40:27
  book
• 40:27
  in
• 40:27
  as
• 40:27
  many
• 40:27
  people's
• 40:28
  hands
• 40:28
  as
• 40:28
  possible.
• 40:29
  I
• 40:29
  will
• 40:29
  be
• 40:29
  selling
• 40:29
  it
• 40:29
  every
• 40:30
  time
• 40:30
  I
• 40:30
  speak
• 40:30
  where
• 40:30
  I'm
• 40:31
  allowed.
• 40:31
  So
• 40:31
  if
• 40:31
  you
• 40:31
  do
• 40:32
  hear
• 40:32
  me
• 40:32
  speak
• 40:32
  at
• 40:32
  a
• 40:32
  conference,
• 40:33
  you'll
• 40:33
  be
• 40:33
  able
• 40:33
  to
• 40:33
  grab
• 40:33
  a
• 40:33
  signed
• 40:33
  copy
• 40:34
  directly
• 40:34
  from
• 40:35
  me.
• 40:35
  There
• 40:35
  are
• 40:35
  also
• 40:36
  a
• 40:36
  couple
• 40:36
  of
• 40:36
  other
• 40:36
  things
• 40:36
  in
• 40:36
  the
• 40:37
  pipeline.
• 40:37
  A
• 40:37
  lot
• 40:37
  of
• 40:37
  people
• 40:38
  have
• 40:38
  asked
• 40:38
  me
• 40:38
  about
• 40:38
  an
• 40:39
  audible
• 40:39
  version
• 40:40
  of
• 40:40
  the
• 40:40
  book
• 40:40
  and
• 40:40
  audiobook
• 40:41
  and
• 40:41
  this
• 40:41
  is
• 40:42
  something
• 40:42
  I'm
• 40:42
  very
• 40:42
  keen
• 40:43
  on
• 40:43
  because
• 40:43
  as
• 40:43
  you
• 40:43
  know,
• 40:44
  I
• 40:44
  love
• 40:44
  audio.
• 40:44
  I
• 40:45
  do
• 40:45
  a
• 40:45
  podcast.
• 40:45
  I
• 40:46
  also
• 40:46
  listen
• 40:46
  to
• 40:46
  audio
• 40:47
  books
• 40:47
  more
• 40:47
  than
• 40:47
  I
• 40:47
  read
• 40:48
  books
• 40:48
  myself.
• 40:48
  So
• 40:48
  I
• 40:49
  know
• 40:49
  how
• 40:49
  important
• 40:49
  it
• 40:49
  is.
• 40:50
  I
• 40:50
  know
• 40:50
  people
• 40:50
  find
• 40:50
  audiobooks
• 40:51
  really
• 40:51
  helpful.
• 40:52
  The
• 40:52
  reason
• 40:52
  I
• 40:52
  haven't
• 40:52
  done
• 40:52
  it
• 40:53
  initially
• 40:53
  is
• 40:53
  twofold.
• 40:54
  One
• 40:54
  is
• 40:54
  time.
• 40:55
  It
• 40:55
  takes
• 40:55
  a
• 40:55
  lot
• 40:55
  of
• 40:56
  time
• 40:56
  to
• 40:56
  read
• 40:56
  a
• 40:56
  whole
• 40:56
  book
• 40:56
  and
• 40:56
  get
• 40:57
  it
• 40:57
  all
• 40:57
  recorded
• 40:57
  and
• 40:58
  secondly
• 40:58
  was
• 40:58
  money.
• 40:59
  As
• 40:59
  I
• 40:59
  told
• 40:59
  you,
• 41:00
  it's
• 41:00
  cost
• 41:00
  a
• 41:00
  lot
• 41:00
  to
• 41:01
  do
• 41:01
  this
• 41:01
  book
• 41:01
  and
• 41:01
  the
• 41:02
  audiobook
• 41:02
  will
• 41:02
  cost
• 41:02
  me
• 41:03
  more
• 41:03
  to
• 41:03
  get
• 41:03
  it
• 41:03
  all
• 41:03
  sorted
• 41:04
  and
• 41:04
  edited
• 41:04
  so
• 41:05
  that
• 41:05
  it's
• 41:05
  clean
• 41:05
  audio.
• 41:06
  So
• 41:06
  I'm
• 41:06
  hoping
• 41:06
  to
• 41:06
  do
• 41:07
  it
• 41:07
  down
• 41:07
  the
• 41:07
  line.
• 41:07
  I'm
• 41:07
  hoping
• 41:08
  it
• 41:08
  won't
• 41:08
  be
• 41:08
  too
• 41:08
  much
• 41:08
  longer,
• 41:08
  longer
• 41:09
  to
• 41:09
  wait.
• 41:09
  So
• 41:09
  yes,
• 41:09
  it
• 41:10
  is
• 41:10
  in
• 41:10
  the
• 41:10
  plan.
• 41:10
  I
• 41:11
  do
• 41:11
  hope
• 41:11
  to
• 41:11
  do
• 41:11
  an
• 41:11
  audio
• 41:12
  version
• 41:12
  of
• 41:12
  the
• 41:12
  book
• 41:13
  asap,
• 41:13
  but
• 41:14
  it
• 41:14
  unfortunately
• 41:14
  isn't
• 41:15
  going
• 41:15
  to
• 41:15
  be
• 41:15
  ready
• 41:15
  just
• 41:16
  yet.
• 41:16
  But
• 41:16
  of
• 41:16
  course
• 41:16
  when
• 41:17
  it
• 41:17
  is
• 41:17
  out
• 41:17
  there
• 41:17
  in
• 41:18
  the
• 41:18
  world,
• 41:18
  I
• 41:18
  will
• 41:18
  let
• 41:18
  you
• 41:19
  know
• 41:19
  and
• 41:19
  I
• 41:19
  will
• 41:19
  be
• 41:19
  recording
• 41:20
  it
• 41:20
  with
• 41:20
  my
• 41:20
  voice
• 41:21
  saying
• 41:21
  it
• 41:21
  because
• 41:21
  I
• 41:22
  think
• 41:22
  it
• 41:22
  would
• 41:22
  be
• 41:22
  strange
• 41:22
  to
• 41:22
  have
• 41:23
  those
• 41:23
  back
• 41:23
  risms
• 41:23
  without
• 41:24
  it.
• 41:25
  The
• 41:25
  other
• 41:25
  thing
• 41:25
  is
• 41:25
  a
• 41:25
  couple
• 41:26
  of
• 41:26
  people
• 41:26
  have
• 41:26
  asked
• 41:26
  me
• 41:26
  about
• 41:27
  doing
• 41:27
  a
• 41:27
  non
• 41:27
  wedding
• 41:28
  version
• 41:28
  of
• 41:28
  the
• 41:29
  book.
• 41:29
  Now
• 41:29
  this
• 41:29
  is
• 41:29
  interesting
• 41:30
  because
• 41:30
  out
• 41:30
  of
• 41:30
  the
• 41:30
  people
• 41:30
  who've
• 41:31
  read
• 41:31
  it
• 41:31
  and
• 41:31
  a
• 41:31
  few
• 41:31
  people
• 41:32
  have
• 41:32
  read
• 41:32
  it
• 41:32
  now
• 41:32
  who
• 41:32
  aren't
• 41:33
  wedding
• 41:33
  businesses,
• 41:33
  they've
• 41:34
  said
• 41:34
  to
• 41:34
  me
• 41:34
  how
• 41:34
  great
• 41:34
  it
• 41:35
  is.
• 41:35
  Any
• 41:35
  business,
• 41:36
  any
• 41:36
  small
• 41:37
  business
• 41:37
  that
• 41:37
  wants
• 41:37
  to
• 41:37
  grow
• 41:38
  and
• 41:38
  well
• 41:38
  that
• 41:39
  is
• 41:39
  an
• 41:39
  idea
• 41:39
  and
• 41:39
  maybe
• 41:40
  one
• 41:40
  day
• 41:40
  I'll
• 41:40
  do
• 41:40
  a
• 41:40
  non
• 41:41
  wedding
• 41:41
  related
• 41:41
  version
• 41:42
  of
• 41:42
  the
• 41:42
  book.
• 41:42
  Again.
• 41:43
  Right
• 41:43
  now
• 41:44
  I
• 41:44
  just
• 41:44
  don't
• 41:44
  have
• 41:44
  the
• 41:44
  time
• 41:45
  to
• 41:45
  do
• 41:45
  it.
• 41:45
  The
• 41:45
  thought
• 41:46
  of
• 41:46
  rewriting
• 41:46
  some
• 41:46
  of
• 41:47
  it
• 41:47
  as
• 41:47
  well
• 41:47
  right
• 41:47
  now,
• 41:47
  when
• 41:48
  I've
• 41:48
  just
• 41:48
  finished
• 41:48
  it
• 41:48
  is
• 41:48
  also
• 41:49
  difficult.
• 41:49
  But
• 41:49
  maybe
• 41:49
  it's
• 41:50
  something
• 41:50
  to
• 41:50
  look
• 41:50
  for
• 41:50
  in
• 41:50
  the
• 41:50
  future.
• 41:51
  But
• 41:51
  bear
• 41:51
  in
• 41:51
  mind,
• 41:52
  even
• 41:52
  if
• 41:52
  you're
• 41:52
  not
• 41:52
  a
• 41:52
  wedding
• 41:53
  business
• 41:53
  or
• 41:53
  you
• 41:53
  know
• 41:54
  someone
• 41:54
  that
• 41:54
  wants
• 41:54
  to
• 41:54
  start
• 41:55
  a
• 41:55
  small
• 41:55
  business
• 41:55
  from
• 41:56
  home,
• 41:56
  this
• 41:56
  is
• 41:56
  a
• 41:56
  really
• 41:57
  helpful
• 41:57
  resource
• 41:57
  to
• 41:57
  them.
• 41:58
  Yes,
• 41:58
  there
• 41:58
  are
• 41:58
  some
• 41:58
  wedding
• 41:59
  specific
• 41:59
  things
• 41:59
  in
• 41:59
  there,
• 42:00
  but
• 42:00
  a
• 42:00
  lot
• 42:00
  lot
• 42:00
  of
• 42:00
  it
• 42:01
  is
• 42:01
  kind
• 42:01
  of
• 42:01
  for
• 42:01
  any
• 42:02
  business,
• 42:02
  really.
• 42:02
  Any
• 42:03
  small
• 42:03
  business
• 42:03
  that
• 42:03
  wants
• 42:03
  to
• 42:04
  get
• 42:04
  started.
• 42:04
  So
• 42:05
  it
• 42:05
  may
• 42:05
  help
• 42:05
  you
• 42:06
  or
• 42:06
  your
• 42:06
  friends
• 42:06
  even
• 42:07
  if
• 42:07
  it
• 42:07
  hasn't.
• 42:08
  Even
• 42:08
  if
• 42:08
  it's
• 42:08
  not
• 42:08
  a
• 42:08
  wedding
• 42:09
  business.
• 42:09
  So
• 42:09
  watch
• 42:09
  this
• 42:10
  space
• 42:10
  maybe
• 42:10
  I'll
• 42:10
  do
• 42:10
  a
• 42:10
  Done
• 42:11
  is
• 42:11
  better
• 42:11
  than
• 42:11
  perfect
• 42:12
  building
• 42:12
  a
• 42:12
  profitable
• 42:13
  small
• 42:13
  business
• 42:13
  at
• 42:13
  some
• 42:14
  point,
• 42:14
  but
• 42:14
  it's
• 42:14
  not
• 42:14
  coming
• 42:15
  any
• 42:15
  time
• 42:15
  soon.
• 42:16
  Okay,
• 42:16
  I
• 42:16
  thought
• 42:16
  I'd
• 42:17
  finish
• 42:17
  today's
• 42:17
  episode
• 42:18
  with
• 42:18
  one
• 42:18
  final
• 42:19
  extract
• 42:19
  from
• 42:20
  the
• 42:20
  back
• 42:20
  of
• 42:21
  the
• 42:21
  book
• 42:21
  to
• 42:21
  whet
• 42:21
  your
• 42:22
  appetite
• 42:22
  for
• 42:22
  it.
• 42:23
  Do
• 42:23
  go
• 42:23
  and
• 42:23
  grab
• 42:23
  your
• 42:23
  copy
• 42:24
  and
• 42:24
  if
• 42:24
  you've
• 42:24
  already
• 42:24
  got
• 42:24
  a
• 42:25
  copy,
• 42:25
  leave
• 42:25
  me
• 42:25
  a
• 42:25
  review
• 42:26
  and
• 42:26
  let
• 42:26
  me
• 42:26
  know
• 42:26
  you
• 42:27
  thought
• 42:27
  of
• 42:27
  it.
• 42:27
  Here
• 42:28
  we
• 42:28
  go.
• 42:28
  This
• 42:28
  is
• 42:29
  from
• 42:29
  the
• 42:29
  section
• 42:30
  Final
• 42:30
  Thoughts
• 42:31
  we
• 42:31
  made
• 42:31
  it.
• 42:32
  I
• 42:32
  honestly
• 42:32
  never
• 42:33
  thought
• 42:33
  I
• 42:33
  would
• 42:33
  get
• 42:33
  to
• 42:33
  this
• 42:33
  point.
• 42:34
  Writing
• 42:34
  a
• 42:34
  book
• 42:34
  has
• 42:34
  been
• 42:35
  hard.
• 42:35
  There
• 42:35
  have
• 42:35
  been
• 42:35
  days
• 42:36
  when
• 42:36
  I
• 42:36
  wanted
• 42:36
  to
• 42:36
  give
• 42:36
  up,
• 42:37
  days
• 42:37
  when
• 42:37
  I
• 42:37
  doubted
• 42:38
  my
• 42:38
  ability,
• 42:38
  and
• 42:39
  days
• 42:39
  when
• 42:39
  I
• 42:39
  was
• 42:39
  regretting
• 42:40
  the
• 42:40
  day
• 42:40
  I
• 42:40
  ever
• 42:40
  thought
• 42:41
  that
• 42:41
  writing
• 42:41
  a
• 42:41
  book
• 42:41
  was
• 42:41
  a
• 42:42
  good
• 42:42
  idea.
• 42:42
  But
• 42:42
  here
• 42:43
  we
• 42:43
  are.
• 42:43
  It's
• 42:43
  done.
• 42:44
  And
• 42:44
  as
• 42:44
  we
• 42:44
  all
• 42:44
  know,
• 42:45
  done
• 42:45
  is
• 42:45
  better
• 42:46
  than
• 42:46
  perfect.
• 42:47
  As
• 42:47
  you
• 42:47
  start
• 42:47
  to
• 42:47
  build
• 42:48
  your
• 42:48
  wedding
• 42:48
  business,
• 42:48
  you'll
• 42:49
  probably
• 42:49
  go
• 42:49
  through
• 42:49
  similar
• 42:50
  emotions.
• 42:50
  Some
• 42:50
  days
• 42:51
  you'll
• 42:51
  question
• 42:51
  your
• 42:51
  life
• 42:52
  choices
• 42:52
  or
• 42:52
  consider
• 42:53
  throwing
• 42:53
  in
• 42:53
  the
• 42:53
  towel
• 42:53
  and
• 42:53
  going
• 42:54
  back
• 42:54
  to
• 42:54
  an
• 42:54
  office
• 42:54
  job.
• 42:55
  Keep
• 42:55
  going.
• 42:56
  Work
• 42:56
  through
• 42:56
  your
• 42:56
  to
• 42:56
  do
• 42:57
  list.
• 42:57
  Get
• 42:57
  the
• 42:57
  next
• 42:58
  task
• 42:58
  done.
• 42:58
  Your
• 42:58
  business
• 42:59
  won't
• 42:59
  ever
• 42:59
  be
• 43:00
  perfect.
• 43:00
  Nothing
• 43:01
  ever
• 43:01
  is.
• 43:01
  But
• 43:01
  it
• 43:01
  is
• 43:02
  possible
• 43:02
  to
• 43:02
  make
• 43:02
  it
• 43:02
  a
• 43:03
  success
• 43:03
  and
• 43:03
  to
• 43:04
  be
• 43:04
  profitable
• 43:04
  in
• 43:04
  the
• 43:04
  process.
• 43:05
  So
• 43:05
  don't
• 43:06
  give
• 43:06
  up.
• 43:06
  I'll
• 43:07
  see
• 43:07
  you
• 43:07
  next
• 43:07
  time.