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How Zapier Automated the Web One Integration at a Time

In 2012, a team of three launched a tool that did one thing: when you got an email in Gmail, it could automatically create a to-do in Basecamp. That was it. Eleven years later, Zapier connects over 6,000 apps and processes more than $100 million in annual revenue without a single dedicated salesperson. This episode digs into how they built a developer-friendly platform that made automation accessible to anyone, why they prioritized integrations over features, and how a community of contributors helped them scale faster than a traditional engineering team ever could.

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