Latest / The SmallBizChat with Melinda Emerson
Making Meaningful Connections Online with Phil Gerbyshak
In this episode, Melinda Emerson and guest Phil Gerbyshak discuss strategies for making online connections, leveraging LinkedIn for sales leads, and the importance of interaction in content distribution. They delve into the concept of capital 'C' connections and share insights on content strategy, including the role of video and 'hunting'. (0:00) Introduction to the SmallBizChat podcast and guest Phil Gerbyshak (1:39) Strategies for making online connections: The three I's and common mistakes (5:41) Leveraging LinkedIn for sales leads and building relationships (10:17) The difference between…
The skinny
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