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They'll Only Tell You If You Ask | Client Research with Kathryn McGarvey
Do you actually know why your clients hire you? Not what you think the reason is - what they actually say when you ask them? Kathryn McGarvey - founder of Nosy HQ + client researcher - joins me to dig into why most businesses never ask their customers the right questions. And what happens when they finally do. We cover the questions that unlock better marketing, why surveys are mostly useless + the Parker Pen story that will change how you think about your positioning entirely. Look for more shows with Kathryn. Book discussed in this episode: Marketing Myopia - Theodore Levitt Kathryn’s…
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