293. How a Couple Turned a 25-Year Salsa Recipe Into a Real Business
Brian and Brittnay Kohls, the husband-and-wife team behind locally owned Salsa Novo, share how a family salsa recipe became a business rooted in fresh ingredients, community relationships, and hands-on selling. They discuss flavor development, early retail traction, production limits, and what it will take to grow while preserving the taste and local sourcing that distinguish their salsa.
Resources: https://salsanovo.com/
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