Latest / Franchise Conversations with Fexingo: Buying, Running, and Scaling Franchise Businesses
How Top Franchisees Use Floor Plan Optimization to Boost Sales
Franchise owners know that layout matters, but few realize how much incremental revenue comes from small changes to floor plans. In this episode, Lucas and Luna explore how franchisees are using heat-mapping data and customer flow analysis to rearrange retail spaces, cut dwell time in low-margin zones, and increase basket size by 12 to 18 percent. They look at a specific case: a Midwestern sandwich chain that shifted its drink cooler from the back wall to a midpoint along the main aisle, adding $47,000 per location annually. The hosts also discuss how franchisees can run low-cost experiments…
The skinny
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