Losing a $1m SDE Business to Bankruptcy
Morli Desai bought an e-commerce brand with an SBA loan. Three years later: liquidation, Chapter 11, and gratitude.
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Topics in Morli’s interview:
Acquiring a skincare brand
Why she felt confident in the company
Early red flags she minimized
Amazon shipping disaster
Rising cost per click
8-12% customer retention rate
Unique challenges of ecommerce
Negotiating multiple loan deferrals…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.