Latest / Answer Engine Optimization (AEO): The AI Search Podcast
Claude Code Is Your New SEO Department — And GEO Is Just SEO Wearing a Hat
"Claude Code Is Your New SEO Department — And GEO Is Just SEO Wearing a Hat" is an AEO Engine podcast episode unpacking Nicholas Dulait's viral Claude Code SEO playbook and debating whether GEO (Generative Engine Optimization) is a real discipline or rebranded SEO, with analyst Marcus Reid.
Key takeaways:
Nicholas Dulait's Claude Code playbook turns one AI agent into a full SEO workflow.
Open-source agent skills let teams automate keyword research and content audits.
Marcus Reid argues GEO overlaps heavily with traditional SEO tactics.
Google AI Overviews and Perplexity citations now shape…
The skinny
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