Latest / Motion and Success / This Guy Turns Nervous Entrepreneurs Into Million-Dollar Speakers! ft. Eric F. King
Transcript
- 0:00[SPEAKER_01]: I believe in disability getting out there.
- 0:02[SPEAKER_03]: I'm podcast, online, some ads, lives, whatever it is you need to be out there.
- 0:07[SPEAKER_01]: Like what does it mean?
- 0:08[SPEAKER_01]: Keep points because it's a lot of components going to come and speaking and you know me being someone who has been in the audience before.
- 0:15[SPEAKER_01]: It's a lot of things that I'm paying attention to and somebody gets on that stage.
- 0:18[SPEAKER_01]: I'm looking at your body language.
- 0:20[SPEAKER_01]: I'm looking at how you're expressing yourselves.
- 0:22[SPEAKER_01]: If you're at an event, you're trying to sell all those.
- 0:25[SPEAKER_01]: You missing one of those things could literally tie a course you would sell.
- 0:29[SPEAKER_03]: First of all, I tell people that nobody expects you to be perfect.
- 0:33[SPEAKER_03]: It's okay if you make a mistake.
- 0:34[SPEAKER_03]: Everybody, I mean, we've had presidents of the, I just did that make a mistake.
- 0:38[SPEAKER_03]: Like it doesn't matter.
- 0:39[SPEAKER_03]: You can make mistakes.
- 0:40[SPEAKER_03]: It's okay.
- 0:42[SPEAKER_03]: Also focus on helping the people that you're talking to.
- 0:45[SPEAKER_03]: give them so much value, whether they're by and on.
- 0:48[SPEAKER_03]: So in sales, if you're focused on what's in it for you, it won't go very well.
- 0:54[SPEAKER_03]: But if you're focused on how you can help people, the sky's delivered.
- 0:58[SPEAKER_02]: What is the framework that you typically would teach a person to be a restart, making unlimited amounts of sales?
- 1:05[SPEAKER_00]: All right, guys.
- 1:06[SPEAKER_00]: So before we jump into the episode, just want to make a big announcement.
- 1:09[SPEAKER_00]: We just launched a motionless success community, guys.
- 1:12[SPEAKER_00]: So in this community, we're going to be giving you the game on content.
- 1:15[SPEAKER_00]: Basically, how to grow your profile from zero to a hundred k and under a year, as well as how to make money online, getting leads for your business, more customers, more money.
- 1:23[SPEAKER_02]: Also, for the motionless success podcast, one of the things that I realized we're attracting a lot of entrepreneurs,
- 1:29[SPEAKER_02]: business owners and people that are just starting up their business and they're looking to start growing their business in scale.
- 1:34[SPEAKER_02]: One of the key factors to growing a business is by borrowing capital.
- 1:38[SPEAKER_02]: So now when you're going out to certain banks, there's certain things that you need to do to be able to get funding for your business.
- 1:44[SPEAKER_02]: to be able to start, grow and scale what you got going on and take things to the moon.
- 1:48[SPEAKER_02]: So if you're looking to go out and start growing and scaling your business like a lot of our guests has been doing, I'm going to teach you how to go out and get access to capital, access to credit cards, lines of credit, loans, things that I naturest to that way you can start growing your business.
- 2:02[SPEAKER_02]: Sometimes you might just need an extra fifty thousand.
- 2:05[SPEAKER_02]: Sometimes it might be a hundred thousand.
- 2:07[SPEAKER_02]: But listen, check us out inside the community, go ahead and click the link down below and book a call with us and I'm going to see you guys inside the community.
- 2:13[SPEAKER_02]: community, enjoy the rest of the episode.
- 2:15[SPEAKER_02]: Alright y'all, welcome back to another episode.
- 2:17[SPEAKER_02]: Listen guys, my name is Cody Brown and I got my co-host with me today.
- 2:21[SPEAKER_01]: It's IO and bro, we got another great episode.
- 2:24[SPEAKER_02]: Listen, I agree, brother.
- 2:26[SPEAKER_02]: I agree.
- 2:27[SPEAKER_02]: So listen, today we are going to be interviewing another high level entrepreneur slash business man.
- 2:33[SPEAKER_02]: He's been crushing into industry for the past fifteen-plus years.
- 2:36[SPEAKER_02]: He's going to be talking about exactly how you can get on stages, how you can get seen in front of more people, get your public-speakest skills better, how to be able to get seen by more entrepreneurs, your dream clients that you're looking for, and just share some more expertise on the sales, because sales is probably one of the most important things when it comes to business.
- 2:59[SPEAKER_02]: So Eric, go ahead and introduce yourself.
- 3:02[SPEAKER_02]: Tell the people who you are and we can get started from there.
- 3:05[SPEAKER_03]: Thank you.
- 3:05[SPEAKER_03]: Thank you.
- 3:06[SPEAKER_03]: My name is Eric F. King and I help a lot of coaches, speakers and authors to basically get out there to be seen and be paid.
- 3:14[SPEAKER_03]: Okay.
- 3:15[SPEAKER_03]: I've been a sales coach for over twenty years now helping entrepreneurs to X-III X even ten X their sales without being pushy.
- 3:24[SPEAKER_03]: But now I'm focused on putting people on stages in my studio so we can get the word out about their offers.
- 3:31[SPEAKER_01]: That's amazing.
- 3:33[SPEAKER_01]: And it kind of like, you know, just hand the word speaker and sales, you know, they go hand in hand because, you know, most of the times, you see a lot of these high-level entrepreneurs, they host and conferences, they're speaking in public and things like that.
- 3:46[SPEAKER_01]: And it's a skill like a lot of people don't have.
- 3:49[SPEAKER_01]: So what led you into that field of, you know, speaking and then kind of also in the sales field as well.
- 3:56[SPEAKER_03]: Yeah.
- 3:56[SPEAKER_03]: That's a great question.
- 3:57[SPEAKER_03]: And I actually started by accident.
- 4:00[SPEAKER_03]: So for all of you that say you're not a speaker or you don't like to sell listen to this.
- 4:04[SPEAKER_03]: I wasn't either.
- 4:06[SPEAKER_03]: I wasn't either.
- 4:07[SPEAKER_03]: I became a speaker in high school when I was forced to give a speech, right?
- 4:12[SPEAKER_03]: And I was terrified obviously.
- 4:14[SPEAKER_03]: And I gave this speech and then I had to do it again.
- 4:17[SPEAKER_03]: I was like, they called my class captain, so you have to speak.
- 4:21[SPEAKER_03]: And then someone told me she said, she said, you're getting better.
- 4:24[SPEAKER_03]: I'm getting better.
- 4:27[SPEAKER_03]: Because you know, the first one is horrible.
- 4:29[SPEAKER_03]: And then I started to do it more, right?
- 4:31[SPEAKER_03]: And I realized in life that you get farther ahead if you know how to speak.
- 4:36[SPEAKER_03]: You can be a leader, you can inspire people, right?
- 4:40[SPEAKER_03]: So that's how I got into the speaking.
- 4:43[SPEAKER_03]: In sales, that happened back then also.
- 4:46[SPEAKER_03]: I got a job with zero ox many years ago, and I wanted to be in marketing.
- 4:50[SPEAKER_03]: I wanted to be behind the scenes.
- 4:52[SPEAKER_03]: But then they said, you have to be in sales for a couple of years before you get into marketing.
- 4:56[SPEAKER_03]: So I got into sales reluctantly.
- 4:58[SPEAKER_03]: And I did horribly.
- 4:59[SPEAKER_03]: My first like sixty-day.
- 5:00[SPEAKER_03]: That wasn't that good.
- 5:01[SPEAKER_03]: But then I learned from a coach how to sell without being pushy, how to help people get what they want and everything changed.
- 5:07[SPEAKER_03]: Then I moved it up to VP of sales and then I started my own business and started helping entrepreneurs do the same.
- 5:13[SPEAKER_03]: That's how I started for me.
- 5:14[SPEAKER_02]: Wow, I've heard one song, I don't know if I was reading a book or if I was listening to a podcast or something like that, but if we're out of funeral and somebody has to read a person's neurology, they'll rather be inside of the casket versus the person that's on stage talking.
- 5:33[SPEAKER_02]: That is probably one of the most craziest things.
- 5:36[SPEAKER_02]: There's a lot of times people can't handle the amount of eyeballs that are watching them.
- 5:41[SPEAKER_02]: They can't handle the fact that they might say a word wrong.
- 5:44[SPEAKER_02]: They might say something messed up that probably didn't make sense.
- 5:48[SPEAKER_02]: And you know, it's just, I think it all goes in, you know, hand in hand with speaking.
- 5:53[SPEAKER_03]: It does.
- 5:54[SPEAKER_03]: Essentially, you're going to mess up by some point.
- 5:55[SPEAKER_03]: Exactly.
- 5:56[SPEAKER_03]: You can't be afraid to mess up.
- 5:58[SPEAKER_03]: That's the most important thing.
- 5:59[SPEAKER_03]: If you are afraid to mess up, you won't do anything.
- 6:02[SPEAKER_03]: If you're afraid to mess up in business, you won't start.
- 6:04[SPEAKER_03]: Right?
- 6:05[SPEAKER_03]: So part of it is not being concerned about what people are going to say.
- 6:09[SPEAKER_03]: You just do what you have to do.
- 6:10[SPEAKER_03]: The people that you'll attract, the right people and repel the wrong people.
- 6:13[SPEAKER_03]: Every single time.
- 6:14[SPEAKER_02]: Um, okay.
- 6:15[SPEAKER_01]: Go on up where you ever like a bad speaker like Did you ever have like issues with speaking in public or being like introverted?
- 6:23[SPEAKER_01]: Did you ever have that type of yes?
- 6:25[SPEAKER_03]: Absolutely.
- 6:25[SPEAKER_03]: I wasn't that good when I started first of all.
- 6:28[SPEAKER_03]: There's what what it is.
- 6:29[SPEAKER_03]: I never looked up
- 6:30[SPEAKER_03]: Like, I'd write the notes and I'd just like, okay, Eric, I got some point.
- 6:35[SPEAKER_03]: You actually have to look at people.
- 6:38[SPEAKER_03]: So yeah, I didn't look up.
- 6:39[SPEAKER_03]: I used to look at that and my hands would be shaking.
- 6:42[SPEAKER_03]: So imagine you're not looking up.
- 6:44[SPEAKER_03]: Everyone's looking at the paper and your hands are shaking at the same time.
- 6:48[SPEAKER_03]: But you know what I said to myself, I have to get better.
- 6:52[SPEAKER_03]: I don't want to do this for the rest of my life.
- 6:54[SPEAKER_03]: And I have to give a speech, you know, when I'm forty or fifty, my son's graduation and I can't speak.
- 7:00[SPEAKER_03]: And I mean, so I said, I have to start early.
- 7:02[SPEAKER_03]: And that's why that's how I started.
- 7:03[SPEAKER_03]: And you got to practice.
- 7:05[SPEAKER_03]: You got to do it over and over and over again.
- 7:07[SPEAKER_03]: And then you become more and more comfortable.
- 7:10[SPEAKER_02]: So I just want to take things a little bit back because I know you said you've been doing this for the past twenty-plus years.
- 7:16[SPEAKER_02]: Starting out, did you always know you wanted to be a businessman?
- 7:19[SPEAKER_02]: How were things?
- 7:20[SPEAKER_02]: How was life growing up?
- 7:22[SPEAKER_02]: Did you have parents that were already involved in the business?
- 7:25[SPEAKER_02]: How did you get your first kick at everything?
- 7:28[SPEAKER_03]: It was my dad.
- 7:29[SPEAKER_03]: My dad was a businessman.
- 7:31[SPEAKER_03]: He had a real estate company.
- 7:33[SPEAKER_03]: And every time I went to his business, he had his name on the building.
- 7:36[SPEAKER_03]: His name was on the building.
- 7:38[SPEAKER_03]: And I said, I want my name to be on the building.
- 7:40[SPEAKER_03]: So he said, well, then you have to be an entrepreneur.
- 7:43[SPEAKER_03]: He said, if you're working out the job, your name won't be on the building.
- 7:46[SPEAKER_03]: That's true.
- 7:47[SPEAKER_03]: So I said, OK, I need to do what it takes that, my name on the building.
- 7:50[SPEAKER_03]: So that was my first, I guess, for a into entrepreneurship about fine things to do.
- 7:55[SPEAKER_03]: And then he told me he said, you know, sales goes hand in hand.
- 7:58[SPEAKER_03]: He said, every entrepreneur is a salesperson, whether they know what to or not.
- 8:01[SPEAKER_03]: So you got to run that as well to become good at whatever you're doing.
- 8:05[SPEAKER_02]: So did you start working under your father?
- 8:07[SPEAKER_02]: Did he give you his first product to sell like out of the things?
- 8:11[SPEAKER_03]: I actually know I didn't.
- 8:14[SPEAKER_03]: My father was very successful at real estate and this maybe I don't know this probably didn't make sense back in the day, but I didn't want to do what he did.
- 8:22[SPEAKER_03]: I want to make a name for myself doing something else.
- 8:26[SPEAKER_03]: So he wanted us to work together.
- 8:28[SPEAKER_03]: Maybe it was a dumb move, but I wanted to say, look, I created this success.
- 8:33[SPEAKER_03]: It is not because you gave me listings.
- 8:38[SPEAKER_03]: That's why I never took that path, but I learned a lot from him.
- 8:42[SPEAKER_03]: I learned a lot from him in business and in sales.
- 8:47[SPEAKER_01]: That's amazing.
- 8:48[SPEAKER_01]: And I do got to actually like is this your first song out here in New York or you've been in New York before?
- 8:52[SPEAKER_03]: I've been here before, but I came to watch it like a Broadway show.
- 8:58[SPEAKER_03]: I forgot there was so much traffic though.
- 9:00[SPEAKER_03]: Yeah, I just came back today.
- 9:02[SPEAKER_03]: A lot of mercy.
- 9:04[SPEAKER_03]: Yeah, yeah, I love y'all but wow that traffic is ridiculous.
- 9:07[SPEAKER_02]: I just buy it somewhere to go.
- 9:09[SPEAKER_02]: Everybody got something to go.
- 9:13[SPEAKER_01]: Now you definitely gonna enjoy your time out here.
- 9:16[SPEAKER_01]: It's like so much things to do and like they say it's like the city are like the bright lights.
- 9:22[SPEAKER_01]: So like I do want to ask you to like how was life growing up in North Carolina?
- 9:30[SPEAKER_03]: Well I actually didn't grow up in North Carolina, that's where the studio is, but mostly in Philadelphia, Maryland, that's area.
- 9:40[SPEAKER_03]: And for me I've
- 9:42[SPEAKER_03]: I've always been an entrepreneur.
- 9:43[SPEAKER_03]: I've always wanted.
- 9:44[SPEAKER_03]: I mean, I had a paper route when I was a kid.
- 9:47[SPEAKER_03]: And with the paper route, they gave you a certain amount.
- 9:50[SPEAKER_03]: It was, it was fifty dollars every two weeks, believe it or not, as a long time ago.
- 9:54[SPEAKER_03]: I'm like fifty dollars every two weeks, believe it or not.
- 9:57[SPEAKER_03]: I mean, it's good as a kid.
- 9:58[SPEAKER_03]: I think it is a lot of money.
- 10:00[SPEAKER_03]: But then the guy told me he said, but those are for the people that get the paper on a regular basis.
- 10:07[SPEAKER_03]: If you actually get new people to get the paper, you'll get a bonus.
- 10:13[SPEAKER_03]: And it's that bonus that I'm excited.
- 10:16[SPEAKER_03]: So I would go up to the house, knock on the door and introduce myself.
- 10:21[SPEAKER_03]: Hi, my name is Eric.
- 10:22[SPEAKER_03]: And I did a paper for your neighbor, Joanne over here.
- 10:26[SPEAKER_03]: And I noticed that you don't get the paper, Joanne gets.
- 10:29[SPEAKER_03]: And I just want to know, do you know about it?
- 10:31[SPEAKER_03]: And they're like, no, wouldn't have me show you.
- 10:33[SPEAKER_03]: And then I'll just show to them and say, would you like to get the paper and they're like, well, I'll try it out.
- 10:37[SPEAKER_03]: Okay.
- 10:38[SPEAKER_03]: And then what I want to, I found this one, they tried out, they usually stay.
- 10:41[SPEAKER_03]: So I said, well, just try it out.
- 10:42[SPEAKER_03]: You can cancel later.
- 10:45[SPEAKER_03]: And then at that, I started getting these bonuses, which was more than the fifty dollars.
- 10:50[SPEAKER_03]: And when I told my dad, he said, that's
- 10:52[SPEAKER_03]: That's down to Pernier and you.
- 10:53[SPEAKER_03]: That's what entrepreneurs do.
- 10:54[SPEAKER_03]: They don't focus on what you get.
- 10:57[SPEAKER_03]: That's regular.
- 10:58[SPEAKER_03]: They're focused on what you, what you, the abundance, what you can make.
- 11:03[SPEAKER_03]: And yeah, so that was my first, my first job, my real first job.
- 11:09[SPEAKER_01]: So you learn to, so you learn to kind of like,
- 11:13[SPEAKER_01]: the persuasion side of the sales side, you know, from that experience.
- 11:19[SPEAKER_01]: So how did that help you, you know, later on in life?
- 11:22[SPEAKER_03]: It helped me in everything.
- 11:23[SPEAKER_03]: It helped me in everything.
- 11:24[SPEAKER_03]: I've, I've, I've owned different businesses.
- 11:26[SPEAKER_03]: You know, it doesn't, it doesn't matter how good you are in what you do.
- 11:31[SPEAKER_03]: It doesn't matter how great your service or your product is.
- 11:33[SPEAKER_03]: If you can't sell it, or if you first can't do the marketing for it and you can't sell it.
- 11:38[SPEAKER_03]: Like, I tell people, eighty-five percent of your time should be marketing in sales.
- 11:42[SPEAKER_03]: Most people do the opposite.
- 11:44[SPEAKER_03]: Most of our focus on operations, their focus on backend, the focus on hiring people, and they never get around to marketing or selling.
- 11:51[SPEAKER_03]: That's where the money is.
- 11:53[SPEAKER_03]: And also, they don't realize that selling is service.
- 11:57[SPEAKER_03]: So when you're selling, you're actually helping people.
- 11:59[SPEAKER_03]: If you're not selling your offer, your offer is not helping people.
- 12:04[SPEAKER_02]: So I do want to ask for, you know, after speaking over the backstory now, you know, you know, basically some of the things that you built over time, you went from doing the paper routes to basically now, after that, you went into Zerox for a few years, you went into the VP management.
- 12:23[SPEAKER_02]: And now you are, you know, you're teaching other entrepreneurs in business on this, how to speak on stage, right?
- 12:29[SPEAKER_02]: Yes.
- 12:29[SPEAKER_02]: All right, cool.
- 12:30[SPEAKER_02]: So now as far as, you know, starting up that business right there, this business model that you're focusing on right now, what led to that spark.
- 12:38[SPEAKER_02]: How did you get started with this, this new business?
- 12:40[SPEAKER_02]: And what's the name of it?
- 12:41[SPEAKER_02]: It's studiosbeacon.com studiosbeacon.com.
- 12:44[SPEAKER_02]: Okay.
- 12:44[SPEAKER_02]: Yeah.
- 12:44[SPEAKER_02]: All right, cool.
- 12:45[SPEAKER_02]: So yeah, just let us know how, what was the main spark that got you, you know, so curious to be able to, you know, venture out from corporate to your own thing now.
- 12:53[SPEAKER_03]: I know you guys are loving this episode, Eric F. King here.
- 12:57[SPEAKER_03]: If you are a speaker, coach or author, and you want to get on more stages, you want to make more money, you want to be more visible, then definitely go to successwitheric.com for slash one hundred successwitheric.com for slash one hundred, click on the link and you'll get valuable information that can help you take your business to a whole new level.
- 13:15[SPEAKER_03]: Make it great then.
- 13:16[SPEAKER_03]: Yes.
- 13:16[SPEAKER_03]: Well, I've always wanted to be an entrepreneur, so I knew that eventually that would leave Zerox to, you know, for my own businesses.
- 13:23[SPEAKER_03]: Right.
- 13:23[SPEAKER_03]: And I believe in visibility, getting out there on podcasts, online summits, lives, whatever it is, you need to be out there.
- 13:32[SPEAKER_03]: And then I watched an event by Tony Robbins, and he had a studio event where he brought in some speakers to speak in the studio.
- 13:39[SPEAKER_03]: And it was broadcasted all over the world on Zoom, and they had the large Zoom, like six feet tall.
- 13:46[SPEAKER_03]: And I thought, this is incredible.
- 13:48[SPEAKER_03]: I just loved the way it looked, right?
- 13:51[SPEAKER_03]: And I called, tried to get on the stage.
- 13:53[SPEAKER_03]: They wouldn't even call me back.
- 13:55[SPEAKER_03]: No, they didn't even say, no, they just wouldn't even call me back, right?
- 13:58[SPEAKER_03]: So I said, okay, I need to create one.
- 14:00[SPEAKER_03]: And I need to help other people, you know, people that look like me to be able to get on stages.
- 14:04[SPEAKER_03]: And yeah, and then I first, I did my first one, studio event, my second one, my second one, I, you know, I give a lot of value.
- 14:12[SPEAKER_03]: I had thirty six people, people book a call, never happened before.
- 14:15[SPEAKER_03]: And then out of that, fifteen people bought my offer within a day, which was a pretty good day.
- 14:20[SPEAKER_03]: And I just realized that, you know, I know that if you help enough people get what they want, you'll have everything you want.
- 14:25[SPEAKER_03]: So I said, okay, I'm not going to help people.
- 14:28[SPEAKER_03]: And then I start sharing this with other people.
- 14:30[SPEAKER_03]: Now I have people that speak well mindset on my stage.
- 14:32[SPEAKER_03]: People that speak about podcasts on my stage.
- 14:34[SPEAKER_03]: People that speak about financial wellness, right?
- 14:39[SPEAKER_03]: all kinds of people and they're like, I don't know, thirty testimonies or whatnot on my site.
- 14:43[SPEAKER_03]: But it's really, it's really helped a lot of people to get more business and to get more speaking engagements.
- 14:48[SPEAKER_03]: And one thing I always tell people is, if you're not sure what people want, ask them.
- 14:53[SPEAKER_03]: Every time I do another event, people say, well, do you have this?
- 14:57[SPEAKER_03]: And I say, I can add that.
- 14:59[SPEAKER_03]: Do you have that?
- 14:59[SPEAKER_03]: I can add that.
- 15:00[SPEAKER_03]: And now we have an incredible package that people just love.
- 15:04[SPEAKER_02]: So what's like the mean thing that people come to you for like are they usually come into you for like marketing?
- 15:10[SPEAKER_02]: You know, they already started the business.
- 15:12[SPEAKER_02]: They haven't trouble with the marketing services or are they like a brand new business where they don't have their offer or you know, they've been trying to get on stages for major artists like what are people usually come into you for because they know you as the king of studio studio events.
- 15:29[SPEAKER_02]: Yes.
- 15:29[SPEAKER_02]: Where did they mainly come into you for most times?
- 15:32[SPEAKER_03]: Well, it really runs the damage.
- 15:34[SPEAKER_03]: So some people are coming to me because they want to be seen by more people.
- 15:38[SPEAKER_03]: Or they want to increase their cells.
- 15:40[SPEAKER_03]: Or they want the access that we give them.
- 15:42[SPEAKER_03]: Because when you speak on my stage, it's not just a one-day affair, right?
- 15:46[SPEAKER_03]: I call it an event, right, an experience.
- 15:50[SPEAKER_03]: It starts months before.
- 15:51[SPEAKER_03]: We're promoting you on Facebook.
- 15:52[SPEAKER_03]: We're getting people, you're getting known.
- 15:54[SPEAKER_03]: a lot of people get business before this become my stage and then when you come there you know we give you an award for what you've accomplished right so in front of everybody so that helps that helps to promote you and then obviously you get the video the reals
- 16:10[SPEAKER_03]: We do the photo shoot, right?
- 16:11[SPEAKER_03]: There's so many things you get.
- 16:13[SPEAKER_03]: In addition, you're part of our community now, right?
- 16:16[SPEAKER_03]: So you're around high level speakers, coaches, and authors.
- 16:19[SPEAKER_03]: So there's a lot that they get.
- 16:22[SPEAKER_03]: And like I said, I always end by telling them what else would you like.
- 16:25[SPEAKER_03]: I give them the service.
- 16:26[SPEAKER_03]: And when they said, I added.
- 16:28[SPEAKER_03]: So there's a whole host of other things that we have them with as well.
- 16:31[SPEAKER_02]: OK.
- 16:32[SPEAKER_02]: OK.
- 16:33[SPEAKER_02]: And then I got a question.
- 16:34[SPEAKER_01]: Yeah, I was going to say.
- 16:37[SPEAKER_01]: What are some like what are the main key points because it's a lot of components when they come to speaking and you know me being someone who has been an audience before it's a lot of things that I'm paying attention to and somebody gets on that stage
- 16:50[SPEAKER_01]: I'm looking at your body language.
- 16:51[SPEAKER_01]: I'm looking at how you're expressing yourselves.
- 16:53[SPEAKER_01]: I'm looking at, you know, your tone, your voice, like, and if you're at an event, you're trying to sell.
- 17:00[SPEAKER_01]: All those, you missing one of those things could literally probably cost you a sale.
- 17:05[SPEAKER_01]: Even though you might have the expertise.
- 17:07[SPEAKER_01]: So what do you focus on, you know, especially with the entrepreneurs you work with to tell them, like, hey, this is how you sell at a conference.
- 17:17[SPEAKER_01]: This is how you sell.
- 17:18[SPEAKER_01]: at a speaking engagement.
- 17:19[SPEAKER_01]: Like, what are some things you focus on?
- 17:21[SPEAKER_03]: First of all, I tell people that nobody expects you to be perfect.
- 17:25[SPEAKER_03]: It's okay if you make a mistake.
- 17:27[SPEAKER_03]: Everybody, I mean, we've had presidents of the United States that make mistakes.
- 17:30[SPEAKER_03]: Like it doesn't matter.
- 17:31[SPEAKER_03]: You can make mistakes.
- 17:32[SPEAKER_03]: It's okay.
- 17:34[SPEAKER_03]: Also, focus on helping the people that you're talking to.
- 17:38[SPEAKER_03]: Give them so much value, whether they're by or not.
- 17:42[SPEAKER_03]: I don't want to give them all the value, because then I won't get paid.
- 17:46[SPEAKER_03]: You're not going to get paid if you don't give them value.
- 17:48[SPEAKER_03]: Because they don't know you have the value to give.
- 17:51[SPEAKER_03]: So, yes, so you want to give them value that you speak for twenty minutes.
- 17:55[SPEAKER_03]: Don't pitch for twenty minutes.
- 17:57[SPEAKER_03]: Teach, teach, and help them achieve their goal for fifteen, seventeen minutes without even talking about your offer.
- 18:03[SPEAKER_03]: And then I have the end, say what if you want more.
- 18:06[SPEAKER_03]: If you want to dive deeper, if you'd like to work with me, then here you go.
- 18:11[SPEAKER_03]: You can book a call or you can grab this information and then you work with the serious people and help them get to where they want to be.
- 18:18[SPEAKER_03]: So I think a lot of people, the fear comes from wanting to sell so bad and make so much money that you're just hesitant to do it.
- 18:29[SPEAKER_03]: If I told you to call up a friend of yours.
- 18:32[SPEAKER_03]: and given five hundred dollars.
- 18:33[SPEAKER_03]: Just call them up and say, you know, God told me to bless somebody and today's your day.
- 18:37[SPEAKER_00]: I'm giving you five hundred dollars.
- 18:38[SPEAKER_03]: Would you be nervous calling that person?
- 18:40[SPEAKER_03]: Absolutely not.
- 18:41[SPEAKER_03]: Okay.
- 18:42[SPEAKER_03]: What if I told you to call the same friend?
- 18:44[SPEAKER_03]: And here's what I want you to do.
- 18:46[SPEAKER_03]: To ask him to give you five hundred dollars.
- 18:48[SPEAKER_03]: Not borrow.
- 18:49[SPEAKER_03]: Give me five hundred dollars.
- 18:50[SPEAKER_03]: Would you be nervous?
- 18:52[SPEAKER_03]: Just call them random.
- 18:53[SPEAKER_03]: That's it.
- 18:54[SPEAKER_03]: Can you give me a hundred dollars today?
- 18:55[SPEAKER_02]: What an explanation or just give me five hundred bucks.
- 18:58[SPEAKER_03]: Well, well, well, well, well, you can, you can, you can have an explanation, but will there be any trepidation to give make that call when you're asking for money?
- 19:09[SPEAKER_02]: There would have, it would be a thought behind it.
- 19:12[SPEAKER_02]: Should I, or should I not, should I use the credit card?
- 19:15[SPEAKER_02]: Should I go to somebody that, you know, is more close?
- 19:18[SPEAKER_02]: There would be a thought.
- 19:20[SPEAKER_03]: So, and the reason I said that is because a lot of people when they're selling, they're thinking about taking.
- 19:27[SPEAKER_03]: You know, I mean, I want to talk to Iowa today.
- 19:30[SPEAKER_03]: I wonder if I'll be able to sell my five thousand dollar offer because I really need to pay my rent and that would really help me and it's all about them.
- 19:37[SPEAKER_03]: And so now there's so nervous to call Iowa.
- 19:39[SPEAKER_03]: There's so nervous, right?
- 19:41[SPEAKER_03]: But if they were calling him and saying, how can I help him in his business?
- 19:45[SPEAKER_03]: Can I help him get to where he wants to be?
- 19:48[SPEAKER_03]: Can I help him make more money?
- 19:50[SPEAKER_03]: Now, it's like, I can't wait to talk to him.
- 19:52[SPEAKER_03]: I can't wait to show him how he can help him in his family.
- 19:55[SPEAKER_00]: Right?
- 19:55[SPEAKER_03]: You excited.
- 19:56[SPEAKER_03]: That's the thing.
- 19:57[SPEAKER_03]: So in sales, if you're focused on what's in it for you, it won't go very well.
- 20:03[SPEAKER_03]: But if you're focused on how you can help people, disguise the limit.
- 20:07[SPEAKER_02]: Where do you see a lot of sales people usually mess up other than, you know, them having their own, their own, their own like, their own like intentions in mind?
- 20:20[SPEAKER_02]: Where do a lot of people usually drop the bag in sales?
- 20:24[SPEAKER_03]: because they forget it's not about them.
- 20:27[SPEAKER_03]: They forget.
- 20:28[SPEAKER_03]: They get into it with the thought that I need to make money.
- 20:35[SPEAKER_03]: The inventions that were created that created billions, or inventions that just help people like people can't afford not to get it.
- 20:42[SPEAKER_03]: Think about Amazon.
- 20:44[SPEAKER_03]: Think about Amazon.
- 20:46[SPEAKER_03]: My son had a paper or something to do at school and he needed to buy some stuff and he needed to get to get to me the same day or something.
- 20:55[SPEAKER_03]: So I said to him, I said, you know, this is too late.
- 20:57[SPEAKER_03]: And he just told me now.
- 20:58[SPEAKER_03]: And he goes with that.
- 21:00[SPEAKER_03]: We can get it on Amazon and we deliver today.
- 21:03[SPEAKER_03]: I said, really?
- 21:04[SPEAKER_03]: He said, yeah, I saw that you have prime and you can do it.
- 21:07[SPEAKER_03]: I said, really?
- 21:07[SPEAKER_03]: So he did it.
- 21:09[SPEAKER_03]: I wasn't thinking, you know, I'm not going to send money to Jeff Basel.
- 21:14[SPEAKER_03]: So do I have them like they got?
- 21:16[SPEAKER_03]: No, I needed it and he's the one that can provide it, right?
- 21:19[SPEAKER_03]: So if you have an offer that can help people solve their problems.
- 21:23[SPEAKER_03]: you make my money then you can even dream of.
- 21:25[SPEAKER_02]: So how about like the part of like, you know, when it comes to offering, you know, sales and everything like that, most times I really believe it's probably like, it's not probably, it is more of a mindset shift that has to take place first.
- 21:39[SPEAKER_02]: You know, so like when it comes to starting off or even, you know, selling a product, first thing first you got to start seeing testimonials.
- 21:46[SPEAKER_02]: So do you think it, like you got to sell yourself that yo listen this thing actually works?
- 21:51[SPEAKER_02]: So that way you're more enthusiastic on a call, you know for sure if you take this person's money, you're definitely deliver for sure.
- 21:58[SPEAKER_02]: Yeah.
- 21:59[SPEAKER_02]: Starting off or even in sales or even in business, do you think it's a better idea to start selling other people's product or sell your own product so that way you can start getting some more testimonials with what's your idea in mind when it comes to that aspect?
- 22:15[SPEAKER_03]: Great question.
- 22:16[SPEAKER_03]: So for me, I started with other people's products, right?
- 22:19[SPEAKER_03]: And then I graduated, I called to mine.
- 22:22[SPEAKER_03]: Here's a deal.
- 22:23[SPEAKER_03]: If you don't, if you don't believe in yourself and your product, one hundred percent, you won't sell it.
- 22:29[SPEAKER_03]: It's harder to sell your own product.
- 22:32[SPEAKER_03]: then it is to sell somebody else's product.
- 22:34[SPEAKER_03]: So it's good to start with that, start helping selling somebody else's product, then you develop the skills, then you can start selling your own.
- 22:41[SPEAKER_03]: A lot of people just have this, it's like an inferiority complex that why would tone by for me, why would they pay me a thousand dollars, right?
- 22:49[SPEAKER_03]: And I don't know what it comes from.
- 22:51[SPEAKER_03]: But that's how we think.
- 22:54[SPEAKER_03]: So, you know, to answer your questions, somebody else's product is probably better.
- 22:58[SPEAKER_03]: For me, I've sold a lot of other products, and then I started mine.
- 23:03[SPEAKER_03]: When I started a studio speaking.com, it's not the first person that said yes, not even the second of the third.
- 23:09[SPEAKER_03]: Right?
- 23:09[SPEAKER_03]: Some people said no, I don't think it's for me.
- 23:11[SPEAKER_03]: But because I believe in myself and I believe in my offer, I didn't quit.
- 23:15[SPEAKER_03]: I mean, now we have like thirty testimonials on the side that talk about how much money they've made and all the speaking engagements on it.
- 23:22[SPEAKER_03]: So if I didn't believe in myself, I wouldn't have started it.
- 23:25[SPEAKER_03]: I would know what I would have done.
- 23:27[SPEAKER_03]: I would have called enough people to talk me out of it.
- 23:29[SPEAKER_00]: Hey family, just a big announcement I wanted to share with you guys.
- 23:32[SPEAKER_00]: We just launched a motion and success community.
- 23:34[SPEAKER_00]: So listen, a lot of times a lot of you guys are struggling online to grow your social media platform.
- 23:39[SPEAKER_00]: You're considered the best kept secret.
- 23:41[SPEAKER_00]: Literally, no one knows you.
- 23:43[SPEAKER_00]: You got a business, but if your business is not online, you're literally a secret.
- 23:46[SPEAKER_00]: We're going to be showing you guys how to grow from zero to a hundred K online organically.
- 23:50[SPEAKER_00]: If we did it, you guys can definitely do it too.
- 23:53[SPEAKER_00]: We had influencers like Queen Latifa.
- 23:55[SPEAKER_00]: Rick Ross, you sang ball and many others, liking our content, and this was all done organically.
- 24:01[SPEAKER_00]: If you want to know those specific strategies on how you can take your brand and your business to the next level and start putting more money in your pocket, getting more leads for your business, getting more clients, and taking yourself to the next level of entrepreneurship.
- 24:14[SPEAKER_00]: Comment the word, motion down below, and let's start creating you some motion, and definitely some success, but more importantly, some leads that convert into dollars.
- 24:24[SPEAKER_03]: Because that's what most people do.
- 24:25[SPEAKER_00]: What do you think?
- 24:27[SPEAKER_03]: What do you think it's a good idea?
- 24:29[SPEAKER_03]: And then the first person that says, I don't know if that'll work.
- 24:32[SPEAKER_03]: It's good.
- 24:33[SPEAKER_03]: I don't want to fail.
- 24:35[SPEAKER_00]: That's over.
- 24:35[SPEAKER_03]: And then that's what happens.
- 24:37[SPEAKER_03]: A couple months later, you see that someone is doing that.
- 24:41[SPEAKER_03]: I have that idea.
- 24:44[SPEAKER_03]: The difference is they took action.
- 24:46[SPEAKER_03]: There's the start that stops most people.
- 24:48[SPEAKER_01]: Yep, I agree.
- 24:49[SPEAKER_01]: I agree.
- 24:50[SPEAKER_01]: And what's your thoughts on, you know, because it's definitely some entrepreneurs who they got the gift of being really good at speaking, but it gets to a point where they just start to just sell anything.
- 25:07[SPEAKER_01]: Like, you know, they can sell anything, whether it's a good product or bad product.
- 25:15[SPEAKER_01]: They just know how to speak so and that aspect like like what advice would you would you would you give to them?
- 25:23[SPEAKER_01]: Because they could also lose some credibility you could lose all your credibility even when you're on stage and you're speaking when you speak and you're selling something that It doesn't produce results.
- 25:35[SPEAKER_01]: Yeah, all right.
- 25:36[SPEAKER_01]: You know, it could really really affect your credibility
- 25:40[SPEAKER_01]: Yeah, so like how do you like how do you teach them to kind of be like, hey, you know, maybe you shouldn't talk about this, you know, yeah, that's a good question.
- 25:48[SPEAKER_03]: You know, in my, in my self-coaching life, before everybody starts, I basically make everybody take an oath that you're going to use this information for good.
- 25:58[SPEAKER_03]: I said when we're done, you'll be able to sell that seven forty seven.
- 26:03[SPEAKER_03]: You'll be able to sell whatever after my coaching, but I do not want you selling something that you know it's not going to work for people.
- 26:09[SPEAKER_03]: So use this for good.
- 26:10[SPEAKER_03]: You know, I get people send me messages all the time.
- 26:15[SPEAKER_03]: Oh, I have this great product.
- 26:16[SPEAKER_03]: I'm, I joined this great company.
- 26:18[SPEAKER_03]: You'd be good at it.
- 26:19[SPEAKER_03]: I hit that all the time.
- 26:20[SPEAKER_03]: You'd be good at it.
- 26:22[SPEAKER_03]: And then, you know, I get, you know, I find out that it's not really helping anybody.
- 26:26[SPEAKER_03]: You know, it's, it's, it's smokin' mirrors.
- 26:28[SPEAKER_03]: Yeah.
- 26:28[SPEAKER_03]: And I said, I can't do this.
- 26:30[SPEAKER_03]: He said, but no, you'd be good.
- 26:31[SPEAKER_03]: I said, I won't be good at something if it does no integrity behind it.
- 26:34[SPEAKER_03]: Yeah.
- 26:34[SPEAKER_03]: You know what I mean?
- 26:35[SPEAKER_03]: You know what I mean?
- 26:37[SPEAKER_03]: Yeah.
- 26:37[SPEAKER_03]: I can't just sell anything.
- 26:39[SPEAKER_03]: I gotta believe it's helping people.
- 26:40[SPEAKER_02]: Absolutely.
- 26:41[SPEAKER_03]: And that's your, I'll tell you a little story, which is really funny.
- 26:45[SPEAKER_03]: So one of the ladies that was one of the first people to speak on my stage, I talked to her about it and she said she needs to think about it.
- 26:51[SPEAKER_03]: So she talked to somebody that knew me that twenty years ago.
- 26:56[SPEAKER_03]: And the person said, well, I don't really know Eric, but my buddy knows him.
- 26:59[SPEAKER_03]: So she called that person and asked him if I'm a good person to do business with.
- 27:05[SPEAKER_03]: And the guy, his name is Maya, he said, oh, yeah, Eric, yeah, he's a straight up guy, he's honest, and I've all of that.
- 27:12[SPEAKER_03]: So then she calls me back and said, I'm ready to do it.
- 27:15[SPEAKER_03]: And she didn't tell me what you did.
- 27:18[SPEAKER_03]: And then later on, she said,
- 27:19[SPEAKER_03]: She said, I called him to find out about your integrity, right?
- 27:24[SPEAKER_03]: And when I was doing business within twenty years ago, I didn't know I'm going to start studio speaking.com twenty years later.
- 27:31[SPEAKER_03]: I was just being myself.
- 27:33[SPEAKER_03]: If I ripped him off, if I scammed him, she would not only will she not speak on my stage, but she would tell everybody, don't go to that guy, right?
- 27:40[SPEAKER_03]: Someone asked me, she said, and she goes, um, she goes, can you give me a couple names of people that you work with so I can just talk to them?
- 27:48[SPEAKER_03]: I said, I could do better.
- 27:50[SPEAKER_03]: I said go to success with Eric.com and you'll see that forty people have worked with.
- 27:54[SPEAKER_03]: Call any one of them.
- 27:55[SPEAKER_03]: Then go to studio speaking.com and you'll see all the speakers that work with me, right?
- 27:59[SPEAKER_03]: You know, your reputation procedure.
- 28:03[SPEAKER_03]: So you have to do the right thing to everybody you meet because you never know.
- 28:06[SPEAKER_03]: just never know.
- 28:07[SPEAKER_02]: Yeah, I feel like integrity is probably one of the most important things in business.
- 28:13[SPEAKER_02]: You know what I mean?
- 28:13[SPEAKER_02]: Selling something that you know are cool.
- 28:15[SPEAKER_02]: Sometimes you might not have the full on confidence that it will deliver.
- 28:20[SPEAKER_02]: It's a part of business.
- 28:21[SPEAKER_02]: That's a part of sales.
- 28:23[SPEAKER_02]: But overall, like something that you know, all right, cool, that they can actually benefit off this product.
- 28:29[SPEAKER_02]: This is something that they actually said that they need to help with.
- 28:32[SPEAKER_02]: They answer all the questions.
- 28:33[SPEAKER_02]: They said all the right things.
- 28:35[SPEAKER_02]: They said, all right, cool.
- 28:36[SPEAKER_02]: The consequences if they don't execute now, what's going to happen in the next few months later?
- 28:41[SPEAKER_02]: Yeah, you know, the consequences, questions, things that aren't nature.
- 28:45[SPEAKER_02]: So it's really all about believing it and being a clean person, not selling any fluff, anything that's not going to benefit them or even over selling them by like thousands of dollars.
- 28:58[SPEAKER_02]: So all those things going to play.
- 29:01[SPEAKER_02]: So I did want to actually regard.
- 29:03[SPEAKER_02]: So now you said something very powerful.
- 29:05[SPEAKER_02]: I mean somebody starts your program.
- 29:09[SPEAKER_02]: Make sure that you use the things that I teach them for good.
- 29:14[SPEAKER_02]: What is the framework that you typically would teach a person to be able to start making unlimited amounts of sales?
- 29:20[SPEAKER_03]: Okay, so in sales, most people buy off emotion and not logic.
- 29:25[SPEAKER_03]: So if you're asking questions, if you're speaking to your person and you're asking questions, you want to find out what will make them buy the offer and usually it's more of emotion.
- 29:37[SPEAKER_03]: I'll give you an example.
- 29:37[SPEAKER_03]: Let's say you are a realtor and you're working with your client and they said, you know, I have a two bedroom, I need a three bedroom, right?
- 29:46[SPEAKER_03]: Don't just say, okay, let's get you a three bedroom.
- 29:48[SPEAKER_03]: Say, why do you need a three bedroom?
- 29:50[SPEAKER_03]: Well, because, you know, my son and my daughter that stayed in the stadium room and my daughter's getting older, not just a teenager, so she wants to have her own room.
- 29:58[SPEAKER_03]: And also, we live in a bad neighborhood, I wanna, you know, I wanna sit for neighborhood.
- 30:02[SPEAKER_03]: Now you know why they need to move.
- 30:05[SPEAKER_03]: So now when you find the right place, that's perfect.
- 30:08[SPEAKER_03]: And you say, okay, this is it.
- 30:09[SPEAKER_03]: Everything works out.
- 30:10[SPEAKER_03]: You wanna, you wanna, you wanna put a down payment or whatever it is.
- 30:14[SPEAKER_03]: And they say, well, I don't know, maybe I need to, you know, hold off for a couple of years.
- 30:18[SPEAKER_03]: then you can ask them what about your daughter who you said that she's not comfortable standing in the same room right with her brother and a couple years that's a long time and then you said you want to be in a nice area and like you don't you don't you know the crime is a lot in the center right I mean so you know if I were you I'd do sooner than later because you know it's a benefit your family that way and then you know that's right that's right
- 30:45[SPEAKER_03]: And then they do it.
- 30:47[SPEAKER_03]: Now they do it and they thank you later.
- 30:49[SPEAKER_03]: Thank you so much, bro, for watching it.
- 30:51[SPEAKER_03]: Like we were still being that error.
- 30:53[SPEAKER_03]: My daughter was still becoming to me.
- 30:55[SPEAKER_03]: Every night said that.
- 30:56[SPEAKER_03]: I don't want to stay there anymore.
- 30:57[SPEAKER_03]: Because of you, we live in the house of our dreams.
- 31:00[SPEAKER_03]: So that's powerful, right?
- 31:03[SPEAKER_03]: But people can use it in a wrong way if they're not using it to help people.
- 31:07[SPEAKER_01]: Right, right, right.
- 31:08[SPEAKER_03]: You know, I mean, the scammers online that, you know, they'll call you, you know, they'll call the elderly and tell them, you know, tell them something around.
- 31:16[SPEAKER_03]: I want one thing I heard is where they said that the IRS, yeah, you owe money, you owe money to the IRS, right?
- 31:22[SPEAKER_03]: And then before you know, that's any money, right?
- 31:23[SPEAKER_03]: So that's why I said these are powerful tools, but it should be used for good.
- 31:29[SPEAKER_01]: I was going to say what about the people to like they'll buy something well I don't want to really say convince but like if you're really good at sales you could get them to buy something because maybe because you use the right words or you know you kind of understand like their psychology but
- 31:48[SPEAKER_01]: two minutes later, they call you, oh, you're a skimmer, regret it.
- 31:52[SPEAKER_01]: How could you sense who's going to have that buyer's like, cause remorse?
- 31:56[SPEAKER_01]: Buyers remorse.
- 31:57[SPEAKER_01]: Yeah.
- 31:58[SPEAKER_01]: And he like damn I should, I should have just said forgetting when they said no.
- 32:01[SPEAKER_01]: Yeah.
- 32:02[SPEAKER_03]: Well, there's no foolproof way, but their red flags.
- 32:07[SPEAKER_03]: So, so if you, let's say you call me, you say I want to speak in your stage, I tell you what it is, you're like, okay, great, I'll do it.
- 32:13[SPEAKER_03]: And then you said, well, let me ask a question, what if I decide I don't want it?
- 32:16[SPEAKER_03]: Like, when you give me money back and you start asking questions like that, you know what I'm gonna say?
- 32:21[SPEAKER_03]: Why don't you go ahead and think about it first?
- 32:23[SPEAKER_03]: Yeah.
- 32:23[SPEAKER_03]: And then come back, call me if you really want it.
- 32:26[SPEAKER_03]: Because they're setting themselves up.
- 32:29[SPEAKER_03]: They're setting themselves up to, you know, ask you for the money.
- 32:33[SPEAKER_03]: or people say, so Eric, can you guarantee me how much I'm going to make?
- 32:39[SPEAKER_03]: I need to get like business.
- 32:40[SPEAKER_03]: There's no guarantee.
- 32:43[SPEAKER_03]: I can show you all the people on my website that benefited from this, but I can't guarantee.
- 32:49[SPEAKER_03]: And some people say, well, you know, they don't want to sign up unless there's a guarantee.
- 32:52[SPEAKER_03]: If those people sign up, they're probably going to get that money back if they don't make the money they want it to make.
- 32:58[SPEAKER_03]: And a lot of those people don't, they're not actually willing to do a work to make the money.
- 33:03[SPEAKER_03]: I mean, I can get your own stages.
- 33:05[SPEAKER_03]: I can get you to all the videos and the pictures and everything.
- 33:08[SPEAKER_03]: But if you don't follow up on your leads, I can do to help you.
- 33:13[SPEAKER_03]: One lady came on spoke on my online stage.
- 33:15[SPEAKER_03]: She became a best-selling author the next day.
- 33:17[SPEAKER_03]: So three hundred of her books, just like that.
- 33:20[SPEAKER_03]: And she was so impressed with how much money she made.
- 33:22[SPEAKER_03]: She signed up again and she spoke on our stage again and got more speaking against, right?
- 33:26[SPEAKER_03]: But it's because she works her leads, right?
- 33:29[SPEAKER_03]: So she's like, Eric, it's on her way to come another time because I, you know, your stage is really helping me, right?
- 33:36[SPEAKER_03]: You know, but I'm sure there'll be someone out there that won't do anything.
- 33:40[SPEAKER_03]: And just expect to just money just pop in their account doesn't want to.
- 33:44[SPEAKER_02]: I often do you disqualify somebody from like a cell.
- 33:49[SPEAKER_02]: You know what I mean?
- 33:50[SPEAKER_02]: Like some people like, hey, listen, I got the money, you know, everything was good.
- 33:55[SPEAKER_02]: How often do you disqualify somebody?
- 33:57[SPEAKER_02]: Because you you you may know the kind of person you want to work when or don't want to work with or they may not be financially ready or they may be financially ready.
- 34:05[SPEAKER_02]: Like how often would you disqualify somebody?
- 34:08[SPEAKER_03]: I don't I don't I don't just qualify that often, but if I see red flags I will was tipping like red flags you run away from
- 34:17[SPEAKER_03]: So someone that is just not sure of anything.
- 34:20[SPEAKER_03]: So what are you going to talk about?
- 34:22[SPEAKER_03]: Well, I could talk about my and said I could talk about public speaking.
- 34:24[SPEAKER_03]: I could talk about this.
- 34:25[SPEAKER_03]: I could talk.
- 34:26[SPEAKER_03]: You have to be an expert.
- 34:27[SPEAKER_03]: It's one thing.
- 34:28[SPEAKER_03]: One of the things that creates success is being an expert at something.
- 34:33[SPEAKER_03]: If you're a generalist, people won't pay you high dollar for it to be a generalist.
- 34:39[SPEAKER_03]: So that's that disqualifies people almost right away.
- 34:41[SPEAKER_03]: where they just want to do everything.
- 34:44[SPEAKER_03]: And then they say, well, I want multiple streams of income.
- 34:46[SPEAKER_03]: Quite frankly, most people have multiple droplets of income.
- 34:49[SPEAKER_03]: They don't have multiple streams.
- 34:50[SPEAKER_03]: You need one major stream before you got multiple.
- 34:53[SPEAKER_03]: Before you get the multiple, right?
- 34:55[SPEAKER_03]: So yeah, that's one of the pieces of advice I give a lot of entrepreneurs.
- 35:00[SPEAKER_03]: Get good at something.
- 35:02[SPEAKER_03]: So good at it, that people will come from miles.
- 35:05[SPEAKER_03]: People will pay.
- 35:06[SPEAKER_03]: We'll beg borrow and I won't say the third one.
- 35:08[SPEAKER_03]: Tip to pay for your offer.
- 35:12[SPEAKER_03]: And then when you're good at that, then you can diversify everything like that.
- 35:17[SPEAKER_03]: But people are afraid to commit to something.
- 35:20[SPEAKER_03]: They're afraid to commit to something.
- 35:22[SPEAKER_01]: Yeah.
- 35:22[SPEAKER_01]: So you mentioned speaking on our stage is like your stage.
- 35:28[SPEAKER_01]: So how does it work?
- 35:29[SPEAKER_01]: Like you set up stages for people, like you get the crowd, you get the audience, you sell tickets, like how does it work?
- 35:36[SPEAKER_03]: Yeah.
- 35:36[SPEAKER_03]: So for my stage, my stage did actually come into the studio, right?
- 35:41[SPEAKER_03]: And we do a live event.
- 35:43[SPEAKER_03]: So we have one coming up and I'll talk about what's still looking for our few speakers.
- 35:46[SPEAKER_03]: We do a live event.
- 35:48[SPEAKER_03]: And at that event, they're able to speak to a live audience.
- 35:50[SPEAKER_03]: It's actually worldwide audience.
- 35:52[SPEAKER_03]: So that's how that works.
- 35:55[SPEAKER_03]: However, we do help them get on other stages.
- 35:59[SPEAKER_03]: So we meet with them.
- 35:59[SPEAKER_03]: We find out what their target audience is that there's a whole whole process for that.
- 36:06[SPEAKER_03]: But it starts with our stage.
- 36:07[SPEAKER_03]: Because we know we can get you the asset you need.
- 36:10[SPEAKER_03]: The video you need, the pictures you need, we can get you the award and all that stuff.
- 36:16[SPEAKER_03]: And we can introduce you to other other speakers, coaches and authors because we have a community now.
- 36:22[SPEAKER_01]: So would you recommend something like that for like that lifetime audience like for like a podcast as well like you know you're bringing on a guess having a live podcast they also have an opportunity to sell like do this that's like like a good package definitely work.
- 36:39[SPEAKER_03]: I can definitely work.
- 36:40[SPEAKER_03]: I can definitely work.
- 36:42[SPEAKER_01]: How much do you typically charge for like setting up something like that for for your guests?
- 36:46[SPEAKER_03]: Oh, you mean like for the podcast.
- 36:48[SPEAKER_03]: No, people are like, yeah, it depends.
- 36:50[SPEAKER_03]: I have different packages.
- 36:52[SPEAKER_03]: So people that are interested usually go to studios, we can call them and we see what's best for them.
- 36:58[SPEAKER_02]: Okay.
- 36:58[SPEAKER_02]: So I think we talked a lot about on a sales side, right?
- 37:03[SPEAKER_02]: And I think you mentioned sales, marketing is probably the total most important things when it comes to business.
- 37:08[SPEAKER_04]: Yeah.
- 37:09[SPEAKER_02]: When it comes to marketing, like, what's your top go-to strategies of marketing, business and being able to find more stages?
- 37:17[SPEAKER_02]: Like, what's your go-to?
- 37:19[SPEAKER_02]: Because I know you say, you don't hold back, especially when it comes to sales, you can't be afraid to share.
- 37:25[SPEAKER_02]: So, like, what's some of those things that are people are paying you top dollar to be able to find, market your business, find more stages to speak on?
- 37:34[SPEAKER_02]: What's some of those strategies you usually go to?
- 37:36[SPEAKER_03]: So to be effective as a person that sells and speaks, you have to build no like and trust.
- 37:44[SPEAKER_03]: People have to know like and trust you.
- 37:46[SPEAKER_03]: The best way to do it online is by creating videos.
- 37:50[SPEAKER_03]: If you're not creating videos, you're losing out on a lot of money.
- 37:54[SPEAKER_03]: You're just making excuses that's going to hurt you.
- 37:56[SPEAKER_03]: He's got to hurt you.
- 37:57[SPEAKER_03]: Because eighty-five percent of the people that consume content online, it's a video that comes to you.
- 38:05[SPEAKER_03]: People want to, people want to feel like they know you.
- 38:08[SPEAKER_03]: They want to feel like, I was working, there was a lady that I met on Zoom and we're talking about her speaking on my stage.
- 38:16[SPEAKER_03]: And a lot of a sudden she said, I have to go pick up my son, I totally forgot, I have to go.
- 38:20[SPEAKER_03]: And then she said, well, just put the link in the chat and I'll buy it and we'll talk about it later.
- 38:25[SPEAKER_03]: So I did it, right?
- 38:26[SPEAKER_03]: And then later I asked her, so why would you decide to get by it when I haven't even told you what it's about?
- 38:32[SPEAKER_03]: She said well because I see your videos and I feel like I know you.
- 38:36[SPEAKER_03]: And if you can give all that value to me, you know, when I didn't pay, I know you're gonna give me more, right?
- 38:42[SPEAKER_03]: And that's building no light control.
- 38:44[SPEAKER_03]: So you have to do more videos, right?
- 38:47[SPEAKER_03]: And you have to post on a regular basis, and people have to feel like they know you, right?
- 38:52[SPEAKER_03]: And then you have to post valuable information that they can help them.
- 38:56[SPEAKER_03]: Look at it this way, whether they're by or not, they're gonna be blessed by what you have.
- 39:00[SPEAKER_01]: Right?
- 39:00[SPEAKER_01]: That's how you have to look at it.
- 39:01[SPEAKER_01]: So you basically, like, you gotta warm them up.
- 39:04[SPEAKER_01]: Yes.
- 39:05[SPEAKER_02]: Yes.
- 39:06[SPEAKER_02]: But I do have a caveat too.
- 39:09[SPEAKER_02]: There's people that's posting content every single day, you know, they show up consistently, but the sales calendar is empty.
- 39:20[SPEAKER_02]: The last time the process and transaction was probably a month ago.
- 39:24[SPEAKER_02]: You know, like, how do you really get those people from online to on your calendar and start processing those payments?
- 39:32[SPEAKER_02]: Like, like, how do you usually turn those people into customers now?
- 39:37[SPEAKER_03]: So one of the things is to have a call to action, right?
- 39:40[SPEAKER_03]: So you give all that value and people like, oh, this is great, then tell them how they can get more, right?
- 39:45[SPEAKER_03]: Book a call or, you know, join my challenge, right?
- 39:48[SPEAKER_03]: Bring them into your world, right?
- 39:51[SPEAKER_03]: And then that's where the sales start coming in.
- 39:53[SPEAKER_03]: Just doing videos is not enough.
- 39:55[SPEAKER_03]: In fact, I think what it is, it helps you once you actually have the offer and know how to sell.
- 40:01[SPEAKER_03]: Then all that of stuff works.
- 40:02[SPEAKER_03]: But you can do content for three years and I'll make a dime.
- 40:07[SPEAKER_03]: And you'll be very entertaining though.
- 40:09[SPEAKER_03]: So yeah, so you need to do that.
- 40:11[SPEAKER_03]: You have to have systems in place, you know, funnel different system that brings people in to get more and be able to meet with you.
- 40:18[SPEAKER_03]: You have to meet with people.
- 40:20[SPEAKER_03]: If you have a high ticket offer,
- 40:22[SPEAKER_03]: do not put it on your website and say, five thousand for this, ten thousand for this, guess what?
- 40:28[SPEAKER_03]: Nobody's buying.
- 40:29[SPEAKER_03]: You need to talk to people.
- 40:31[SPEAKER_03]: He needs to talk to people.
- 40:32[SPEAKER_03]: So that's very important.
- 40:33[SPEAKER_03]: You talked about booking calls.
- 40:34[SPEAKER_03]: That's important.
- 40:35[SPEAKER_03]: Because you just realized that no one's clicking on that link.
- 40:39[SPEAKER_01]: So, some of the ways you want people up would be through the content, free information online.
- 40:52[SPEAKER_01]: Do you have digital products as well?
- 40:54[SPEAKER_03]: Yes, e-books, email lists, large email lists.
- 41:00[SPEAKER_03]: When you give someone an information, they give you an email or sometimes that phone number, they get into your email list.
- 41:06[SPEAKER_03]: And then you can give them information every week, valuable information every week.
- 41:10[SPEAKER_03]: And then when you send out an email and say, hey, you know, there's an offer to buy this.
- 41:15[SPEAKER_03]: Some people are saying, oh, you know, I've been getting all this free stuff.
- 41:18[SPEAKER_03]: Let me try buying something.
- 41:20[SPEAKER_03]: So the email, this is also very important because you own the email, you don't own your social media.
- 41:25[SPEAKER_03]: You don't work.
- 41:27[SPEAKER_03]: Trust me, Zuckerberg is very good at taking that way first.
- 41:30[SPEAKER_01]: That's nice.
- 41:31[SPEAKER_03]: You're very good at that.
- 41:32[SPEAKER_03]: And you can do that if you want to.
- 41:33[SPEAKER_03]: But my email list is my forever.
- 41:36[SPEAKER_01]: So how hard is it?
- 41:37[SPEAKER_01]: Or like, how hard is it to sell in a colder approach?
- 41:41[SPEAKER_01]: Like, let's say, you know, you just got a product out there.
- 41:44[SPEAKER_01]: You post content, but not a lot.
- 41:47[SPEAKER_01]: And you just want to sell something.
- 41:50[SPEAKER_01]: Like, how hard is it to sell?
- 41:52[SPEAKER_01]: Do that colder approach or just jumping on the stage when nobody even knowing you.
- 41:57[SPEAKER_03]: It's challenging because, again, people don't know.
- 42:00[SPEAKER_03]: I mean, put yourself in their position.
- 42:02[SPEAKER_03]: You don't know the guy and he's done it to buy something.
- 42:04[SPEAKER_03]: I mean, let me find out about him.
- 42:06[SPEAKER_03]: Let me hold on, right?
- 42:08[SPEAKER_03]: So that's why you have the events.
- 42:12[SPEAKER_03]: When they see you at different events, you spoke on the stage, studio, you spoke on the podcast, you're speaking a little bit.
- 42:18[SPEAKER_03]: They start to believe you.
- 42:20[SPEAKER_03]: You know, they're like, wow, okay.
- 42:21[SPEAKER_03]: You know, he's helping a lot of people.
- 42:23[SPEAKER_03]: They want to be a part of it.
- 42:25[SPEAKER_03]: you know, so they'll get something, right?
- 42:27[SPEAKER_03]: And then that person that got your hundred dollar offer may get the two thousand dollar offer at one point.
- 42:32[SPEAKER_03]: And then may get the VIP day for, you know, five ten times more, right?
- 42:35[SPEAKER_03]: So it's a process.
- 42:37[SPEAKER_03]: But if you're just thinking, I'm just going to go online and make a whole bunch of money.
- 42:40[SPEAKER_03]: It's not going to happen.
- 42:41[SPEAKER_03]: Because you're going to end up sending messages to people just by just by just by anybody does.
- 42:47[SPEAKER_02]: So now, how do you go about finding stages to speak on?
- 42:50[SPEAKER_02]: Because, you know, all right,
- 42:53[SPEAKER_02]: And I'll probably add on to this question too.
- 42:55[SPEAKER_02]: So now how do you go about finding stages to speak or because you did mention in order to be able to, like if you're a business owner and you're trying to get your products out there, you gotta be on at least three stages a week.
- 43:08[SPEAKER_02]: Let's just say, and to add on to the question now, let's say if I got a goal of making, you know, twenty thousand dollars a week, how do I, like, what's the math?
- 43:17[SPEAKER_02]: Like, how many, you know, people I got to reach out to to be able to get on X amount of stages, making sure that I'm on three stages a week, how many people got to be inside the rooms for me to be able to close my offer at the end of that, that speaking engagement.
- 43:31[SPEAKER_02]: Like, just walk us through on, you know, finding the stages to speak on, you know, being able to have in the amount of people inside of the rooms to be able to close on that room.
- 43:41[SPEAKER_02]: Like, what does the process look like from, I kind of say, start to finish it.
- 43:46[SPEAKER_02]: Yeah.
- 43:48[SPEAKER_03]: There are different ways to start.
- 43:49[SPEAKER_03]: You can start with the Facebook ads.
- 43:50[SPEAKER_03]: You have to do it in different ways.
- 43:52[SPEAKER_03]: It's a funnel.
- 43:53[SPEAKER_03]: People hear what you're saying.
- 44:08[SPEAKER_03]: book a call then you know the few people book a call then fear people buy right that's how it works but you have to know that it's it's it's numbers right you can't expect everybody that sees it to buy right if you like when I when I did an event and I had thirty six people book a call I think it was eleven or twelve that bought
- 44:26[SPEAKER_03]: right so but if I didn't have thirty six then I won't have twelve right so so yeah so the exact number is hard to tell it's hard to tell that exact number but if even if you're doing an event maybe fifty percent of people may not even show especially if it's free if it's paid
- 44:43[SPEAKER_03]: way more people show because that's getting again.
- 44:45[SPEAKER_03]: So that's another topic.
- 44:47[SPEAKER_03]: But yeah, so the exact number is you actually have to do it to find out.
- 44:53[SPEAKER_03]: You have to actually do it to find out.
- 44:55[SPEAKER_03]: To see what your ratio is.
- 44:57[SPEAKER_03]: People have different ratios.
- 44:59[SPEAKER_02]: So you would say, all right, cool, if a person, if I come to you and I say, all right, I want to make twenty thousand hours a week.
- 45:04[SPEAKER_02]: Oh, man, there is X amount of network and events that you got to go to.
- 45:09[SPEAKER_02]: X amount of dollars that you got to spend on ads with some of the other strategies you might say.
- 45:14[SPEAKER_03]: Well, I also say, how much is your offer?
- 45:17[SPEAKER_03]: If you're offered a hundred dollars, it's going to take a long time.
- 45:20[SPEAKER_03]: Let's say, let's say, let's say three thousand.
- 45:23[SPEAKER_04]: Okay.
- 45:23[SPEAKER_03]: Okay.
- 45:24[SPEAKER_03]: So you have to, okay, three thousand dollars.
- 45:25[SPEAKER_03]: You need to sell what's seven for twenty-one thousand dollars.
- 45:30[SPEAKER_02]: Okay.
- 45:30[SPEAKER_03]: So you're like, I need seven sales.
- 45:32[SPEAKER_03]: So you have to think how many people do I need to talk to to get seven sales?
- 45:37[SPEAKER_03]: Right.
- 45:37[SPEAKER_03]: So let's say, let's say you sell what?
- 45:39[SPEAKER_03]: One out of
- 45:41[SPEAKER_03]: Five, right?
- 45:42[SPEAKER_03]: So they have to go five times seven.
- 45:44[SPEAKER_03]: So that's thirty five.
- 45:45[SPEAKER_03]: So I need to talk to thirty five people.
- 45:47[SPEAKER_03]: Okay.
- 45:47[SPEAKER_03]: So in a month.
- 45:49[SPEAKER_03]: So in a week, the week that's about what, uh, ten, maybe eight.
- 45:54[SPEAKER_03]: Let's say eight people.
- 45:55[SPEAKER_03]: Okay.
- 45:55[SPEAKER_03]: So now you said eight people is who I need to talk to.
- 45:58[SPEAKER_03]: Now with my marketing, how many people do I get to book a call?
- 46:03[SPEAKER_03]: If you if you get sixteen people to book a call Some people won't show up so you may get like twelve that you talk to out of twelve if you close that say four out of twelve Then that's that's four so now you have to now you have to double everything else to be able to get to eight right?
- 46:19[SPEAKER_03]: So that's why I said you actually have to do it and then see where the ratio is and then you can scale from you can scale from there, but but you you do have to do what you just said, you know, you have to look at what where the end is right start with the end in my
- 46:33[SPEAKER_03]: right that's why I always tell people that say well I want to get to a hundred thousand and they haven't offered that's a hundred dollars I'm like it's gonna take a long time I can do the math just do the math so yeah so part of it is you how much your offer is part of it is who you're talking to
- 46:48[SPEAKER_03]: Right?
- 46:49[SPEAKER_03]: For me, I do VIP speaking studio speaking experiences.
- 46:53[SPEAKER_03]: I don't work with everybody.
- 46:54[SPEAKER_03]: I work with people that are willing to invest in themselves to get to for a one-stop shop to get everything.
- 47:00[SPEAKER_03]: Right?
- 47:00[SPEAKER_03]: I don't my messaging doesn't pull people that just want to try it out or people that don't want to spend money.
- 47:06[SPEAKER_03]: It doesn't pull them out because people that see VIP that got to spend some money are not interested.
- 47:11[SPEAKER_03]: That's good.
- 47:12[SPEAKER_03]: That's good.
- 47:12[SPEAKER_03]: But I don't want to talk to you either.
- 47:14[SPEAKER_03]: I don't want to.
- 47:14[SPEAKER_03]: That's not wasted.
- 47:15[SPEAKER_03]: That's not wasted.
- 47:15[SPEAKER_03]: That's not wasted.
- 47:15[SPEAKER_03]: That's not wasted.
- 47:16[SPEAKER_03]: That's not wasted.
- 47:16[SPEAKER_03]: That's not wasted.
- 47:17[SPEAKER_03]: That's not wasted.
- 47:18[SPEAKER_03]: That's not wasted.
- 47:19[SPEAKER_03]: That's not wasted.
- 47:19[SPEAKER_03]: That's not wasted.
- 47:20[SPEAKER_03]: That's not wasted.
- 47:21[SPEAKER_03]: That's not wasted.
- 47:21[SPEAKER_03]: That's not wasted.
- 47:22[SPEAKER_03]: That's not wasted.
- 47:35[SPEAKER_01]: speakers like my golden you know uses the Bible which is very like it's like a different way to sell and then you got people who you know kind of like like you said Tony Robbins and you know different people like who's your favorite you know speaker entrepreneur yeah so I want to have a favorite because I what I do is I take the good and leave the bad
- 48:01[SPEAKER_03]: I haven't liked something about you, and I despise something else, right?
- 48:05[SPEAKER_03]: Like, maybe whether I love him as a boxer, but I don't want him to teach my sons how to burn money out and brag everywhere it goes.
- 48:15[SPEAKER_03]: Right?
- 48:15[SPEAKER_03]: So you take some things and you read.
- 48:17[SPEAKER_03]: So someone like Tony Robbins, right?
- 48:20[SPEAKER_03]: He's prolific.
- 48:21[SPEAKER_03]: He's everywhere.
- 48:23[SPEAKER_03]: He's always speaking.
- 48:24[SPEAKER_03]: That's a great trait.
- 48:26[SPEAKER_03]: He can't lose.
- 48:27[SPEAKER_03]: He can't lose, he's everywhere, you know what I mean?
- 48:29[SPEAKER_03]: So that's a great trick.
- 48:31[SPEAKER_03]: You mentioned, who else you mentioned, you might go?
- 48:33[SPEAKER_03]: Miren Golden.
- 48:34[SPEAKER_03]: I love Miren Golden.
- 48:35[SPEAKER_03]: I've been to his events twice in Florida, right?
- 48:38[SPEAKER_03]: I learned a lot from Miren.
- 48:40[SPEAKER_03]: He talks about the Bible.
- 48:42[SPEAKER_03]: and he probably repel some people.
- 48:44[SPEAKER_01]: But you think he cares?
- 48:45[SPEAKER_01]: No.
- 48:45[SPEAKER_01]: No.
- 48:46[SPEAKER_03]: Because I'm a believer.
- 48:48[SPEAKER_03]: I read the Bible.
- 48:49[SPEAKER_03]: I'm following him, right?
- 48:50[SPEAKER_03]: He doesn't worry about people that don't, you know, we pray before we speak on our stage.
- 48:55[SPEAKER_03]: We all hold hands and pray.
- 48:56[SPEAKER_03]: And someone said to me, well, Eric, what if someone's not comfortable praying?
- 48:58[SPEAKER_03]: If they can step back?
- 49:00[SPEAKER_03]: I'm still gonna pray before every event.
- 49:03[SPEAKER_03]: You know what I mean?
- 49:05[SPEAKER_03]: You know what I mean?
- 49:06[SPEAKER_03]: About worried about what he thinks about God things, right?
- 49:08[SPEAKER_03]: Like you gotta...
- 49:09[SPEAKER_03]: You know, you know, if you don't staff or something, you'll fall for anything.
- 49:12[SPEAKER_03]: All right.
- 49:13[SPEAKER_03]: You got to staff or something.
- 49:15[SPEAKER_02]: You know, slow.
- 49:17[SPEAKER_02]: How important has faith been along your journey, you know, of becoming a very successful entrepreneur like yourself?
- 49:23[SPEAKER_03]: Oh, it's extremely important.
- 49:25[SPEAKER_03]: Extremely important.
- 49:26[SPEAKER_03]: You know, when we wake up in the morning, and we take that foot off, we didn't, it's not our power.
- 49:32[SPEAKER_03]: It's not our power.
- 49:33[SPEAKER_03]: Right.
- 49:34[SPEAKER_03]: I tell my kids when we're driving and we see someone homeless.
- 49:37[SPEAKER_03]: I'm like that person.
- 49:38[SPEAKER_03]: They might have given up them just five and six months ago.
- 49:41[SPEAKER_03]: We're not better than them.
- 49:42[SPEAKER_03]: Right.
- 49:43[SPEAKER_03]: So I don't want you to think that.
- 49:45[SPEAKER_03]: Right.
- 49:45[SPEAKER_03]: It's the grace of God that makes us what we do and makes us be able to do what we do.
- 49:50[SPEAKER_03]: Right, it's the grace of God.
- 49:52[SPEAKER_03]: Because, you know, I remember I was playing soccer and I felt and I had a shoulder injury and I dislocated shoulder and I had to go in for an operation.
- 50:00[SPEAKER_03]: And I went from being on the field to being an operation in like two hours.
- 50:06[SPEAKER_03]: And I'm laying there and the nurse comes in and it's telling me, you know, you know, all the things that could happen.
- 50:12[SPEAKER_03]: And the last thing is death.
- 50:14[SPEAKER_03]: And I'm like, I was just playing soccer to two hours ago.
- 50:18[SPEAKER_03]: You're talking about death?
- 50:21[SPEAKER_03]: You can call us thinking about anything, but just waking up.
- 50:24[SPEAKER_03]: I wasn't thinking about my vacation.
- 50:27[SPEAKER_03]: I wasn't thinking of building a bigger house.
- 50:29[SPEAKER_03]: I was just thinking of coming back so my sons can see me.
- 50:34[SPEAKER_03]: And I was just praying.
- 50:37[SPEAKER_03]: So all the powers with God, whether you like it or not.
- 50:40[SPEAKER_03]: Yeah, I mean, you like it or not, right?
- 50:42[SPEAKER_03]: That's the words, yeah, I'll solve.
- 50:44[SPEAKER_03]: Yeah, so it's huge for me, for huge for me.
- 50:47[SPEAKER_03]: And, you know, and I talk about it sometimes and it doesn't matter if people don't like it, then keep moving.
- 50:53[SPEAKER_01]: That works for me.
- 50:53[SPEAKER_01]: Yeah.
- 50:54[SPEAKER_03]: You know, keep moving.
- 50:55[SPEAKER_03]: Yeah.
- 50:56[SPEAKER_01]: Wow.
- 50:56[SPEAKER_01]: That is true.
- 50:57[SPEAKER_01]: That is true.
- 50:58[SPEAKER_01]: I didn't want to actually do like when you like someone who used to watch like TEDx talks because it's kind of similar like it just reminds me of that whole like you know having somebody on the stage yeah or even toast masters too yes yes I joined toast masters man I was a president of a toast masters years ago um I you know I just want to develop my speaking right
- 51:20[SPEAKER_03]: I watch a lot of people.
- 51:21[SPEAKER_03]: You know, less brown.
- 51:22[SPEAKER_03]: I used to watch them a lot.
- 51:23[SPEAKER_03]: I used to watch them.
- 51:25[SPEAKER_03]: One thing I realized too, you have to have your own style.
- 51:27[SPEAKER_03]: I don't have the less brown style.
- 51:30[SPEAKER_03]: He's loud.
- 51:31[SPEAKER_03]: He rhymes.
- 51:32[SPEAKER_03]: I won't remember my rhyme on stage, right?
- 51:36[SPEAKER_03]: Right?
- 51:36[SPEAKER_03]: So be yourself.
- 51:38[SPEAKER_03]: Be yourself.
- 51:39[SPEAKER_03]: And take the good and the bad.
- 51:41[SPEAKER_03]: Like don't take the good, that the bad girl.
- 51:43[SPEAKER_03]: Don't just emulate someone and just say, I just want to be all that person.
- 51:47[SPEAKER_03]: Like you may even meet him and not even like the guy.
- 51:49[SPEAKER_03]: You know what I mean?
- 51:51[SPEAKER_03]: So don't worship anybody.
- 51:52[SPEAKER_03]: I don't know how human beings.
- 51:54[SPEAKER_03]: But you can learn from different people.
- 51:57[SPEAKER_01]: I'm glad you kind of broke it down like this way because you really made it, you know.
- 52:05[SPEAKER_01]: Well, you kind of explained it in a way where you speaking is something that anybody, it's to skill anybody.
- 52:10[SPEAKER_01]: Absolutely.
- 52:11[SPEAKER_01]: Everybody can have it.
- 52:11[SPEAKER_01]: Everybody can have it.
- 52:12[SPEAKER_01]: Because a lot of times a lot of people think they can't.
- 52:16[SPEAKER_01]: like to develop that skill.
- 52:19[SPEAKER_01]: But most of the times, I've seen speakers who on stage, they're super charismatic, you know, they got a lot of energy offstage, they completely, they're quiet, they like, and they're just like, is this the same person I was on stage?
- 52:30[SPEAKER_01]: So you could just tell that they got that skill of just speaking, you know?
- 52:35[SPEAKER_01]: So that's definitely, you know, that's something that, you know, most entrepreneurs, you know, they might not.
- 52:41[SPEAKER_01]: They might not realize yet.
- 52:43[SPEAKER_01]: So what are some ways that you go out and you find the next future speaker to put on your stage?
- 52:54[SPEAKER_01]: How do you find them?
- 52:56[SPEAKER_03]: Well, I don't actually go after people that, you know, really, it's really, people come to me that want to speak.
- 53:04[SPEAKER_03]: But the perfect person to speak, I say, someone that's just hungry for more.
- 53:09[SPEAKER_03]: You have a great product or you have a great signature talk, but you want more people to see it.
- 53:16[SPEAKER_03]: You want to impact more lives, right?
- 53:19[SPEAKER_03]: And you want to get the digital assets to help you, right?
- 53:23[SPEAKER_03]: I don't accept everybody.
- 53:25[SPEAKER_03]: If you just started speaking and you're not really comfortable in front of a crowd, then it's probably not time yet to be honest to do.
- 53:33[SPEAKER_03]: But there are some people that they're not sure if they can do it.
- 53:36[SPEAKER_03]: Like I talked to you and you know what you want and I can provide it and say, well I want to hold off for a year or two.
- 53:42[SPEAKER_03]: And those are the people that I say, what's going to tend in a year to?
- 53:45[SPEAKER_03]: Because it's only fear that's stopping you.
- 53:47[SPEAKER_03]: So let me take fear away and just tell you that I give you permission to do it.
- 53:51[SPEAKER_03]: You can do it.
- 53:52[SPEAKER_03]: A lot of times, lots of people need to hear.
- 53:55[SPEAKER_02]: Question.
- 53:56[SPEAKER_02]: I know you're a very impactful speaker.
- 53:58[SPEAKER_02]: You've changed a lot of lives.
- 54:02[SPEAKER_02]: When it comes to some of the people we've worked with,
- 54:06[SPEAKER_02]: Can you remember a story of like one of the people that you work with?
- 54:11[SPEAKER_02]: The transition on how things happen that almost probably might even led you to a shed a tear or something.
- 54:17[SPEAKER_02]: Oh yeah.
- 54:18[SPEAKER_02]: One of the stories that you would probably never forget, like what's some of those things that was something that comes around when you think about something like that.
- 54:25[SPEAKER_03]: Oh yeah, I mean, several.
- 54:27[SPEAKER_03]: You know, the thinnest one you have when you have them actually crying.
- 54:30[SPEAKER_02]: Yeah.
- 54:30[SPEAKER_03]: Then you're like, wow.
- 54:32[SPEAKER_03]: You know, I didn't know I had this much in there.
- 54:34[SPEAKER_03]: You know, so there's a lady I won't mention her name because obviously she didn't give her permission to, but when she came to me, she said that her family thinks she's crazy.
- 54:42[SPEAKER_03]: She's like, because I'm an entrepreneur and I want to build a business.
- 54:46[SPEAKER_03]: They always say, yeah, she just got a good job and I know I have more in me and she wanted to be able to get the word out about her coaching program about her book and I told her I would help her and I helped her and she made more money than she thought she'd ever make.
- 55:00[SPEAKER_03]: Number one, she was able to raise her prices because her confidence increased.
- 55:04[SPEAKER_03]: Where was she at prior?
- 55:06[SPEAKER_03]: One pricing.
- 55:07[SPEAKER_03]: Oh, pricing?
- 55:08[SPEAKER_03]: She was like, five hundred dollars.
- 55:11[SPEAKER_03]: Yeah, she turned into a twenty five hundred dollar deal.
- 55:13[SPEAKER_03]: And then, and then, once you told me how much she made, I think she sold like ten, ten of them.
- 55:18[SPEAKER_03]: I told her that your offer is actually worth double, but I wanted us to start at twenty five hundred.
- 55:24[SPEAKER_03]: Yeah.
- 55:24[SPEAKER_03]: So it's like, wow.
- 55:25[SPEAKER_03]: So I gave her permission.
- 55:27[SPEAKER_03]: to make more money.
- 55:28[SPEAKER_03]: And that's all she needed.
- 55:29[SPEAKER_03]: She needed that push.
- 55:31[SPEAKER_03]: And she did a testimony saying, well, I would have paid more than double what he asked me for.
- 55:34[SPEAKER_03]: If I knew that I'm going to get all this.
- 55:38[SPEAKER_03]: And that's exciting to have to change someone's life.
- 55:42[SPEAKER_03]: It's not just a movie, but the impact.
- 55:44[SPEAKER_03]: Because what I did helped her, helped her family, helped her children.
- 55:48[SPEAKER_03]: And the mindset shift is huge because not she'll impart that in her children.
- 55:52[SPEAKER_03]: That could be that turns into legacy right there.
- 55:56[SPEAKER_03]: Yes, that's powerful, man.
- 55:59[SPEAKER_02]: That's powerful.
- 56:00[SPEAKER_02]: I do want to jump into a little off topic about business.
- 56:03[SPEAKER_02]: You say you got kids and what?
- 56:05[SPEAKER_02]: Yes.
- 56:06[SPEAKER_02]: How many children you got?
- 56:07[SPEAKER_03]: I have three sons, all teenagers.
- 56:08[SPEAKER_03]: All teenagers?
- 56:09[SPEAKER_03]: Yes.
- 56:11[SPEAKER_03]: And do they work under you?
- 56:13[SPEAKER_01]: No.
- 56:14[SPEAKER_03]: One of them is in college.
- 56:16[SPEAKER_03]: I just said, focus on your college.
- 56:17[SPEAKER_03]: I said, look, when I was in college, I worked for them.
- 56:21[SPEAKER_03]: So you don't have to work.
- 56:22[SPEAKER_03]: So no excuse, just focus on your college.
- 56:24[SPEAKER_03]: Because I'm not paying for it anymore.
- 56:27[SPEAKER_03]: Yeah, my other one is really ambitious.
- 56:31[SPEAKER_03]: My sixteen years, really ambitious.
- 56:33[SPEAKER_03]: He did, you know, they all do well and my third one's an athlete.
- 56:36[SPEAKER_03]: He wants him a professional athlete.
- 56:37[SPEAKER_03]: So I said, well, that's great.
- 56:38[SPEAKER_03]: But at the same time, you have to study.
- 56:40[SPEAKER_03]: You have to, you know, he said, well, if I'm, if I'm seventeen years old, and I get recruited by a company in Europe to play football in Europe, football.
- 56:51[SPEAKER_03]: Well, you tell me to go to college or I can play.
- 56:54[SPEAKER_03]: I'll let you play.
- 56:56[SPEAKER_03]: Well, before then, you have to have good grades until you get to seventeen.
- 57:01[SPEAKER_03]: So, you know, but I believe in abundance, I don't tell my kids what to do.
- 57:06[SPEAKER_03]: I want them to do whatever.
- 57:07[SPEAKER_03]: My son says, I want to be a comedian.
- 57:09[SPEAKER_03]: You better be funny.
- 57:11[SPEAKER_02]: You better be good.
- 57:12[SPEAKER_03]: You better be a good comedian.
- 57:13[SPEAKER_03]: You know what I mean?
- 57:14[SPEAKER_03]: So, you know, we don't want to tell them exactly what they need to do.
- 57:17[SPEAKER_03]: We just want to support them and what they want to do.
- 57:20[SPEAKER_03]: Give them the skills that they've read a lot of books that I read.
- 57:24[SPEAKER_03]: Think and grow rich.
- 57:28[SPEAKER_03]: Think and grow rich.
- 57:30[SPEAKER_03]: How to win friends and influence people.
- 57:31[SPEAKER_03]: Rich dad poured out my kids of read all of them.
- 57:35[SPEAKER_03]: Because I want them to have the minds that I had growing up.
- 57:38[SPEAKER_03]: And then they can decide what they want to do.
- 57:40[SPEAKER_03]: Right.
- 57:41[SPEAKER_01]: Right.
- 57:41[SPEAKER_01]: So before we close to just to add on to that, I was going to say, so, you know, know what you know and you're background in sales and then seeing the direction that the world itself is going into, a lot of people losing faith in the education system and you have kids.
- 57:56[SPEAKER_01]: So a lot of times a lot of people go through the school system and they realize, like, hey, I just put myself in a hundred thousand dollars and that doesn't work.
- 58:04[SPEAKER_01]: You know, instead they could have been spending that time probably from fourteen to twenty-four learning sales and become highly successful.
- 58:13[SPEAKER_01]: So a lot of people find that it's a waste of time like what should views on that.
- 58:18[SPEAKER_03]: Well, for me, I won't say what's a waste of time, because I won't take a back.
- 58:23[SPEAKER_03]: I love my education, but that's not what made me what I am today.
- 58:27[SPEAKER_03]: I have a business degree, but I've learned ninety percent of what I learned in business was not in college.
- 58:33[SPEAKER_03]: It was outside of college.
- 58:35[SPEAKER_03]: There has to be a mix.
- 58:38[SPEAKER_03]: What I do find on fortunate is people spend a hundred thousand to get that degree, and then they won't want to spend any money on coaching for their business.
- 58:47[SPEAKER_03]: like they don't they see the need to get the degree with a hundred thousand but when they say okay you want to learn how to to speak on podcasts you want to learn how to be a public speaker you want to learn you want to learn how to build funnels oh I don't I'm not going to pay for that oh no I just go YouTube and then they don't make a money and then they complain right so you kind of have it both ways if you want to be great I what you do you will have to invest
- 59:11[SPEAKER_03]: You definitely will have to invest.
- 59:13[SPEAKER_03]: Whether they go to college or not, that's there, you know, prerogative.
- 59:16[SPEAKER_03]: Some people don't, don't need to.
- 59:17[SPEAKER_03]: Tony Robbins didn't go to college.
- 59:20[SPEAKER_03]: He started when he was nineteen, never went to college, but not everybody can do that.
- 59:23[SPEAKER_03]: So it's really believing in yourself and finding your passion to impact the world.
- 59:29[SPEAKER_03]: Not depending on anybody or anything.
- 59:31[SPEAKER_03]: So any institution.
- 59:32[SPEAKER_02]: Okay.
- 59:33[SPEAKER_02]: All right, cool.
- 59:33[SPEAKER_02]: You got any final questions, bro?
- 59:35[SPEAKER_01]: How did this was a really good one?
- 59:36[SPEAKER_01]: I mean, I truly learned a lot.
- 59:38[SPEAKER_01]: Yeah, I did too.
- 59:39[SPEAKER_01]: I could tell Eric is a real expert in the film.
- 59:42[SPEAKER_01]: Really knows what he's talking about.
- 59:44[SPEAKER_01]: And I'm pretty sure a lot of people learn a lot.
- 59:46[SPEAKER_02]: Absolutely.
- 59:47[SPEAKER_02]: But I did have a lightning round of questions that I usually don't usually ask this, but I thought you would probably be the perfect person to ask these questions.
- 59:54[SPEAKER_02]: So last few questions, what's one book every speaker should read?
- 1:00:02[SPEAKER_03]: Every speaker should read?
- 1:00:04[SPEAKER_02]: Yeah.
- 1:00:07[SPEAKER_03]: Well, I think how to win friends and influence people is a book you should read, whether you're a speaker or not.
- 1:00:12[SPEAKER_03]: Because it's all about connection connecting with people.
- 1:00:15[SPEAKER_03]: Right.
- 1:00:16[SPEAKER_03]: Connecting with people.
- 1:00:16[SPEAKER_03]: Speaking is about connecting with people.
- 1:00:18[SPEAKER_03]: Want to warn whether you're on a stage.
- 1:00:21[SPEAKER_03]: And once you have that foundation, you can speak to anybody.
- 1:00:24[SPEAKER_02]: Right.
- 1:00:24[SPEAKER_03]: That's a foundational book everybody should read.
- 1:00:26[SPEAKER_03]: Okay.
- 1:00:26[SPEAKER_03]: What's the favorite scripture that fuels you?
- 1:00:30[SPEAKER_03]: John ten ten.
- 1:00:32[SPEAKER_03]: I am come so you may have life and have it more abundantly.
- 1:00:35[SPEAKER_03]: I believe in abundance.
- 1:00:37[SPEAKER_03]: God does not want us to be broke.
- 1:00:39[SPEAKER_03]: Don't fool yourself in the thinking God wants you to be broke.
- 1:00:43[SPEAKER_03]: People say, well, you know, it's, what how do they say it's easier for a camel to walk through an iron needle than from which rental enter heaven?
- 1:00:51[SPEAKER_03]: It didn't say it's impossible.
- 1:00:53[SPEAKER_03]: You can still enter heaven, okay?
- 1:00:55[SPEAKER_03]: You don't need to be broke.
- 1:00:56[SPEAKER_03]: And a lot of people just, they say things like that and they justify staying where they are and not growing.
- 1:01:05[SPEAKER_03]: There's abundance out there.
- 1:01:07[SPEAKER_03]: Forget the terrorists, forget the recession, forget all of that.
- 1:01:10[SPEAKER_03]: There's so much to be made.
- 1:01:12[SPEAKER_03]: Just just come up with an idea, believe in yourself and you can end it in part of the world.
- 1:01:17[SPEAKER_02]: If God gave you a mic to speak to the world for sixty seconds, what would you say?
- 1:01:25[SPEAKER_03]: I would talk about believing in yourself.
- 1:01:28[SPEAKER_03]: That's what it starts with.
- 1:01:32[SPEAKER_03]: I can fly in Tony Robbins to sit with someone for a whole week.
- 1:01:38[SPEAKER_03]: Teach themselves to teach them everything, but if they don't believe themselves after the whole week, it's a waste of time.
- 1:01:43[SPEAKER_03]: You start to believe in yourself.
- 1:01:45[SPEAKER_03]: Work on yourself more than you work on your business.
- 1:01:47[SPEAKER_03]: What's the biggest lesson you learn for failure?
- 1:01:50[SPEAKER_03]: It's an necessity for success.
- 1:01:54[SPEAKER_03]: You can't succeed without fail.
- 1:01:56[SPEAKER_03]: And how are you going to do that?
- 1:01:57[SPEAKER_03]: You can't skip the failure.
- 1:01:59[SPEAKER_03]: I did my first webinar.
- 1:02:00[SPEAKER_03]: Nobody showed up.
- 1:02:02[SPEAKER_03]: The second one I had two people.
- 1:02:03[SPEAKER_03]: I did one person.
- 1:02:05[SPEAKER_03]: Then I ended up having webinars with a hundred.
- 1:02:07[SPEAKER_03]: Then I ended up having studio events with hundreds.
- 1:02:09[SPEAKER_03]: If I didn't start the first one, I would have never graduated to the second one and given myself permission to do it, keep doing it.
- 1:02:17[SPEAKER_03]: So yeah, failure is a prerequisite to success.
- 1:02:21[SPEAKER_03]: If you're avoiding, if you're trying to avoid failure, you're actually avoiding success.
- 1:02:24[SPEAKER_03]: Nice, nice, nice.
- 1:02:25[SPEAKER_02]: All right, cool.
- 1:02:26[SPEAKER_02]: So how can the people find you?
- 1:02:29[SPEAKER_02]: You know, you left some, you left off with some powerful words.
- 1:02:33[SPEAKER_02]: How can the people find you?
- 1:02:34[SPEAKER_02]: And if you want to add, I don't want to say anything else, you could definitely do that for sure.
- 1:02:37[SPEAKER_03]: Thank you.
- 1:02:38[SPEAKER_03]: Thank you.
- 1:02:38[SPEAKER_03]: Well, first of all, I have a gift for everybody.
- 1:02:40[SPEAKER_03]: Oh, you do.
- 1:02:41[SPEAKER_02]: Yes.
- 1:02:41[SPEAKER_03]: Oh, yeah.
- 1:02:41[SPEAKER_03]: Your whole audience, I have a gift.
- 1:02:44[SPEAKER_03]: This is something I worked on for months.
- 1:02:46[SPEAKER_03]: So I really should be charging for it when I'm going to give it for free.
- 1:02:49[SPEAKER_03]: Okay.
- 1:02:49[SPEAKER_03]: Yes.
- 1:02:50[SPEAKER_03]: So go to success with Eric.
- 1:02:52[SPEAKER_03]: dot com for slash one hundred so Eric is here I see success with Eric for dot com for slash one hundred and I'm giving you one hundred tips to market your business to generate needs make more sales and make more money one hundred tips so you can grab it right now for free
- 1:03:09[SPEAKER_03]: And to reach me, just go to Eric F. King on LinkedIn, Instagram, any social media, and you'll find me.
- 1:03:16[SPEAKER_03]: If you look for Eric King, you may not find me.
- 1:03:19[SPEAKER_03]: So look for Eric F. King at your city.
- 1:03:21[SPEAKER_03]: Thanks.
- 1:03:22[SPEAKER_03]: All right, cool.
- 1:03:23[SPEAKER_01]: You got a tapping.
- 1:03:24[SPEAKER_01]: Not all the time we got you, you know, giving gifts.
- 1:03:26[SPEAKER_02]: You usually people don't really be given the gifts, but if you've been working on this for months, the people who definitely is valuable, this is something you guys need to tune into.
- 1:03:36[SPEAKER_02]: For sure, Eric, I appreciate you for coming through.
- 1:03:38[SPEAKER_02]: You know, sharing with our audience some of the tips and the strategies that I work for you, your business, some of your clients.
- 1:03:46[SPEAKER_02]: And definitely tap them with Eric if you guys are looking to get on some more stages.
- 1:03:49[SPEAKER_02]: I told you, stay to the end.
- 1:03:51[SPEAKER_02]: I didn't know he was going to give a gift, but listen, he did.
- 1:03:53[SPEAKER_02]: That's another episode of Motionist Success, Light, Comment, Share, and I'll see you guys in the next episode, peace.