E85: CowSwap’s Anna George: Coincidence of Wants, Intent-Based Trading, and the Next Wave of DeFi UX
This episode is with Anna George, co-founder & CEO of CowSwap / Cow Protocol (originally built inside Gnosis, spun out in 2022). What’s wild is Anna spent about a decade in humanitarian/UN work before getting pulled into crypto in 2017 - partly because she wanted impact, and partly because UN bureaucracy will make anyone want to run away and build something.
We talk about the real CowSwap origin story: the early DEX experiments that didn’t work (including six-hour auctions… lol), the liquidity chicken-and-egg problem, and how CowSwap finally hit product-market fit with intent-based trading…
The skinny
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