Latest / The 3Bz Podcast - Building Better Business / EP165 - This Is Where Your Business Stops Being a Hobby
Transcript
- 0:01Hello and welcome to the Three BS Podcast where we go beyond
- 0:05the numbers and get into what actually makes a business work.
- 0:08I'm your host Stephanie Marshall, founder of ABCSUKA,
- 0:11Multi award-winning boutique finance and systems partner.
- 0:15I help business owners who've outgrown the basics bring
- 0:18clarity, structure and proper systems into their business so
- 0:21things finally feel in control. If you want more clarity, more
- 0:25confidence, and a business that doesn't feel like constant
- 0:28chaos, you're in the right place.
- 0:31Each week we tackle real problems, answer the questions
- 0:33you're probably already thinking, and give you practical
- 0:36steps you can actually use in around 15 minutes.
- 0:40So if you're ready to build a Better Business with confidence
- 0:42and clarity, then let's go. Hello and welcome back to
- 0:46another episode of the Three BS Podcast, your go to place for
- 0:49around 15 minutes of motivation, education and inspiration to
- 0:53help you build a Better Business each week.
- 0:56If we haven't met before, my name is Stephanie Marshall.
- 0:59I'm the founder of ABCSUKA Multi, award-winning boutique
- 1:03finance and systems partner, and I help growing businesses who
- 1:06have outgrown their bookkeeper move from messy, reactive
- 1:09finances to clear, structured numbers and systems that they
- 1:12can actually use to run their businesses properly.
- 1:16Because I truly care about the people behind the business, not
- 1:19just the numbers. Now today's episode is an
- 1:23important one because there is a moment in every business where
- 1:26things change. And it's not dramatically and
- 1:29it's not overnight, but it's noticeable.
- 1:33And it's the moment where your business stops being something
- 1:35you're trying to do and it starts being something you are
- 1:39responsible for. At the start of your business,
- 1:42things are very different. There's a level of freedom, a
- 1:45level of flexibility, and a level of forgiveness almost.
- 1:49You can test things, change direction, try ideas and figure
- 1:52things out as you go. And if something doesn't quite
- 1:55work, it's fine because the stakes are lower.
- 1:58We fail fast and we build and we go again.
- 2:00At the beginning, you can get away with not really knowing
- 2:03your numbers, pricing based on what feels right, saying yes to
- 2:08everything, figuring things out in the moment and having no real
- 2:11structure. And that works for a while.
- 2:16And this is a bit people don't always recognise straight away.
- 2:18Something shifts, The business grows, you get more clients,
- 2:22more money starts moving, more decisions matter and more
- 2:25responsibility lands on you. And suddenly what used to feel
- 2:29easy starts to feel heavier. You might notice that you're
- 2:32busier than ever, but not clearer.
- 2:36Decisions feel harder, mistakes feel more expensive, things take
- 2:41longer than they should. And then there's this underlying
- 2:45feeling of I need to get a grip on this.
- 2:47That's the key moment that people miss because a lot of
- 2:51business owners don't recognise it for what it is.
- 2:53They think I just need to work harder, I just need to get more
- 2:57clients in or I just need to push through and get over this,
- 3:00this next bit. But that's not the answer
- 3:03because the problem is an effort.
- 3:05It never was. It's the level of the business.
- 3:08You're trying to run a bigger business with smaller business
- 3:11habits, and that's where the tension comes from.
- 3:15That's completely normal. It's being aware of it and
- 3:18putting the systems and processes in place to level up
- 3:21to run that bigger business you have built.
- 3:23Let's say your business has grown to a point where you've
- 3:26got consistent clients, money is coming in regularly and people
- 3:31rely on you. From the outside, that looks
- 3:34like success, but behind the scenes systems haven't been
- 3:38updated, numbers aren't fully understood, and your pricing
- 3:41hasn't been reviewed in forever. So instead of feeling
- 3:44successful, you just feel stretched and stressed.
- 3:47This feels uncomfortable because you're in between.
- 3:50You're not new, but you're not fully structured either.
- 3:54You've outgrown that early stage, but you haven't fully
- 3:57stepped into the next one. If you go back to a few episodes
- 4:00ago, we talked about the messy middle.
- 4:02That's where you are right now and that's where your role
- 4:05changes and the responsibility shifts.
- 4:08You're no longer just doing the work and delivering the service.
- 4:12You're responsible for how decisions are made, how
- 4:14sustainable that business is, and how the business runs.
- 4:18That is a different level of thinking because now your
- 4:22numbers matter more than ever. You knew I was going to say
- 4:25that, right? Your time matters more than ever
- 4:28and your decisions have a much bigger impact, and that requires
- 4:32a mental shift. Another way to look at it is
- 4:35that at the beginning, your business depends on effort.
- 4:38At this stage, your business depends on decisions, structure
- 4:42and clarity. The mistake that most people
- 4:45make is that they keep operating in the same way, just a little
- 4:49faster, just a bit busier and just with a lot more pressure.
- 4:53That doesn't work because growth of a business increases
- 4:57complexity and if you don't change how you run the business,
- 5:00that complexity turns into even more stress.
- 5:03Now the tipping point, and there's always a tipping point,
- 5:07is when you realise I can't keep doing it like this.
- 5:12What I want you to know is that's not a failure, that's
- 5:14awareness, and that's a good thing.
- 5:17Just pause for a second. Think about your business right
- 5:21now. Does it feel controlled or that
- 5:24it's slightly outpacing you? Because that's the indicator.
- 5:28And if we're being transparent, my business right now is
- 5:31slightly outpacing me. And that's how I know things
- 5:35need to change and I have to step up.
- 5:36So you're probably thinking, Stephanie, So what does stepping
- 5:38up actually look like? Well stepping up does not mean
- 5:41becoming corporate or rigid or losing what made your business
- 5:44good. It's common knowledge that
- 5:46ABCSUK closes in August to client facing.
- 5:50I have children that I raised. This is my last year with a
- 5:54child in primary school. This is my last year of doing
- 5:59school runs. Come September I have 2-3 hours
- 6:02extra a day than what I have right now and I'm aware of that.
- 6:07And when I'm making a plan in place of stepping up on what I
- 6:10want my business to look like, I am hyper aware that come
- 6:14September the goal posts move again.
- 6:16And that's why this is a consistent thing.
- 6:18This is not something you look at once and that's it.
- 6:21That we might be in the messy middle right now, but come
- 6:24September we will level up. And again in a few months time
- 6:27we'll probably need to level up further.
- 6:29I also know that I have 2-3 summers left with my children
- 6:32before they're two grown up to want to spend time with me and
- 6:34make memories. So protecting my time is really
- 6:36important. Stepping up for your business
- 6:39also looks like protecting your time, putting structure in
- 6:43place, making decisions intentionally, and taking your
- 6:47numbers seriously. Burying your head in your stand
- 6:49is not going to cut it when it comes to growing and building a
- 6:52business, which I presume you want to do by watching or
- 6:55listening to this podcast. Let's make that practical.
- 6:58Let's give you some examples. So stepping up might look like
- 7:01reviewing your pricing instead of avoiding it, actually
- 7:04understanding your numbers and what they mean, saying no to
- 7:08things that don't fit, and putting processes in place for
- 7:11repeat tasks. This is also about identity.
- 7:16Moving from I have a business to I run a business is a very
- 7:20different level of ownership and one that I am currently going
- 7:23through alongside you. The uncomfortable truth is that
- 7:27you cannot run a growing business casually.
- 7:30At some point, it's going to ask more from you, and ignoring that
- 7:34doesn't keep things the same, actually makes things harder.
- 7:38If you don't make that shift and you don't step up, the business
- 7:42becomes more stressful. Decisions become more reactive
- 7:45because you're having to firefight all the time, and
- 7:48things feel even more chaotic because growth without structure
- 7:52just creates pressure. So what happens when you do step
- 7:55up? Decisions feel easier because
- 7:58you've got data and real evidence to fall back on to make
- 8:01those informed decisions. Things feel clearer.
- 8:04You know where you are, where you're going and what you're
- 8:06heading towards, and the business feels more controlled.
- 8:11It's not perfect, but it's manageable.
- 8:14Nothing's ever perfect. There's always those small
- 8:16tweaks to make those small little steps up.
- 8:18Business owner, your business doesn't become serious because
- 8:21of time. It doesn't matter how long
- 8:23you've been in this game, it becomes serious because of how
- 8:27you treat it. As with every episode of the 3DS
- 8:30podcast, I want to give you one small thing to do this week.
- 8:33This week I want you to do one thing as if your business was
- 8:35already at that next level. Just one.
- 8:39It could be setting a boundary with a client or sending emails
- 8:42out telling people what the communication is.
- 8:44From now on, this is how you communicate with me and this is
- 8:47how you can expect a response and how long it will take making
- 8:52a decision you've been avoiding. If there's a service you need to
- 8:56stop sending, there's a client you need to disengage with,
- 8:59there's a decision you've been avoiding.
- 9:01Let's do it this week. It might be properly reviewing
- 9:04your numbers and fully understanding what they mean.
- 9:08It could be changing how you approach something, something
- 9:11that's not working right now. How can we make this easier,
- 9:14more streamlined? Can we look at this a different
- 9:16way? But do it as the version of you
- 9:18who's already running a structured intentional business.
- 9:22What I mean is that next level you, that next level CEO that
- 9:27your business deserves because you don't become that person
- 9:31later. You become them by how you act
- 9:33now. So if you've also been feeling
- 9:35that shift like me, the sense that things need to change,
- 9:38don't ignore it. That's your business growing.
- 9:41That's your business asking for more from you.
- 9:44And if you meet it there, everything becomes clearer, more
- 9:48sustainable long term, and more controlled.
- 9:52If you found this episode useful, please do like rate
- 9:54review, subscribe if you're on Spotify or YouTube and hit that
- 9:57notification bell so that you know when the next episode of
- 10:00the Three BS Podcast goes live. It takes a couple of seconds,
- 10:04but it really does help more business owners find the podcast
- 10:07so we can all build better businesses.
- 10:10And if you want support bringing clarity, structure, and proper
- 10:13systems into your business as it grows, that's exactly what we do
- 10:16at ABCSUK. The link is in the show notes.
- 10:19You can book 50 minutes in my diary and see how we can help
- 10:22you because let's be honest, your business deserves better.
- 10:27Thank you so much for listening. I will see you next week for the
- 10:29next episode of the Three BS Podcast.
- 10:32Bye and that brings us to the end of another episode of The
- 10:36Three BS Podcast. If this has helped you think
- 10:38differently about your business, then it's done its job.
- 10:41Make sure you're following or subscribe so you don't miss the
- 10:44next episode. And if you found it useful,
- 10:46please do leave a review. It helps more business owners
- 10:49find this and start running their businesses properly.
- 10:52If you want more insights behind the scenes and the reality of
- 10:55what it actually takes to build a Better Business, come and
- 10:58connect with me on social media. And if you're ready to stop
- 11:00guessing and start running your business with clarity, structure
- 11:03and conference, your next step is just to click away because
- 11:07your business deserves better. I'll see you in the next
- 11:10episode.