Latest / Why Not Today? with Leslie Kane / The Why Not Today? Podcast - Season 3 - Episode 38, Tina Johnson & Jillian Conley, CEO Consulting Group

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The Why Not Today? Podcast - Season 3 - Episode 38, Tina Johnson & Jillian Conley, CEO Consulting Group · Why Not Today? with Leslie Kane

• 0:00
  Welcome to the Why Not Today podcast where we celebrate courage, determination, and the
• 0:06
  power of saying, Why Not Today.
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  I am your host, Leslie Cain, and in each episode we dive into inspiring stories of individuals
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  who have taken bold steps, faced their fears, and embraced the possibility of today.
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  From entrepreneurs to artists, dreamers to doers, we explore the moments when they set
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  enough waiting, Why Not Today.
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  Bring me as we uncover the heartwarming, the audacious, and the transformative, whether
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  it's pursuing a lifelong passion, overcoming obstacles, or simply choosing joy.
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  Our guests share their journeys and inspire us all.
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  I started this podcast and honor my father, Patrick Cain, who often did say, Why Not Today.
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  And remember, you're just one decision away from changing your life.
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  And I'm excited today that we're doing something a little different.
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  It's my second episode with two people, and it's Tina Johnson's second time being here.
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  So I've got Tina Johnson and Jillian Conley.
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  Did I pronounce that right, Jillian?
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  Yes.
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  Yes.
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  From CEO Consulting Group.
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  And so we've heard Tina's courage stories and her journey, and I learned so much about
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  you, Tina, on an earlier episode.
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  But Tina is doing so much to give back to women growing businesses.
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  And that is really my passion in the lane I am swimming in these days.
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  And I'm just so passionate about giving people the tools.
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  And so Tina's doing this amazing workshop, and whether you listen to it in real time,
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  we're right now, beginning or middle of November, or you listen to it years from now, because
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  that's the beauty of podcasts, that we're going to give you not only a teaser of what
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  she's going to do on this retreat next week, but also some tangible tools to think about.
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  So this is going to be an episode that everybody should listen to in November as we finish
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  up the year and start a new year.
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  I was, oh, I know what.
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  I interviewed Sam Horn, who Tina introduced me to.
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  And that podcast is going to come after this one.
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  But we talked about it's November of 2024.
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  And so many people are starting to think about 2025, but what's one thing you can do that
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  is a bit on your list as you finish 2024, whether it's something fun or work or just,
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  you know, pay attention to those things.
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  So Tina and Jillian are going to talk about finishing up our year and starting a new year.
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  Her retreat is called Jumpstart 2025.
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  And so before we go into more of the retreat and some tangible tools, I'm going to ask
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  Jillian first, because this is her first episode, her first appearance on the Why Not Today
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  podcast.
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  So Jillian, what does courage mean to you?
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  Ash, such a big question.
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  I think that courage is finding the strength to move forward despite your fear and understanding
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  that what's ahead of you is worth going for, even if you're afraid, even if you can't do
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  it stoically or, you know, with a big, bold, courageous hurrah, but you still move forward.
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  That's courage.
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  Courage.
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  And I tell people, you know, courage and why not today message, sometimes it's just getting
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  out of bed.
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  Yeah.
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  You know, you need that big, huge things and sometimes it's just like putting one foot
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  in front of the other and just doing that one thing, taking that one step.
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  So, and I'm sure we could do a whole episode on you, Jillian, on your journey, your courage.
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  We've got another day.
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  But Tina, I know you've given me your definition before, but let's, what would be your definition
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  today?
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  Well, first Leslie, thank you again for inviting us to be a part of your podcast and shared
• 3:34
  with you.
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  I've shared with you the most, the most, every single episode that you've done and I've
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  learned something new every single time.
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  You win the award because I haven't even listened to a model.
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  So I love that.
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  You know, never forget that when you said that.
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  And I think I shared before, it's very similar to what Jillian shared with you about that,
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  the courage to be able to step out of the comfort zone and doing it even when we don't
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  feel like that we're empowered to do it.
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  I think part of it and adding to what I shared last time would be to have the courage to
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  ask for help when you need it.
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  There's so many resources and incredible women out there that want to help and just stepping
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  out of your comfort zone a little bit to pick up the phone or reach out to someone else
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  and say, I don't know how to do this.
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  I'm stuck today.
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  I'm struggling today.
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  And I just need help.
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  So true.
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  And you're such a good resource for that, Tina, that I love that when we connect and
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  you're like, here's my cell phone number if you need to reach me.
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  And I have reached you at different things and you respond.
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  And you know, you're a busy lady and the fact that you've listened to all the podcasts is
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  amazing.
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  And it just tells you that you put personal growth and learning as a priority, which is
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  awesome.
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  So this retreat you guys are doing and it is, if you're listening to real time, it is
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  going to be Friday, the 22nd of November.
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  And so is this something, is this the first time you've done it?
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  Have you done it for many years?
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  This is our second year doing it.
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  So we kind of mapped out based on what we believe is kind of the journey, the business
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  journey and annual business journey.
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  And then the spring, we do a intensive marketing retreat and Jillian can share a little bit
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  more about that because we just feel like you've come into the beginning of the year,
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  you've been doing things, let's use that time in the first half of the year to evaluate
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  what's working, what's not working in your marketing plan, because then you've got the
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  runway to be able to shift and make alterations if needed to that.
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  And then coming into, we do our end of the year one in November.
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  It's important for especially business owners to take time to reflect on the past year,
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  what's worked, what hasn't worked, because you need to kind of know where you've been
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  before you can really understand and map out where you're going.
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  And we're all so busy and you and Leslie, we've talked about this many times.
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  Before we know it, we've spent days and weeks just entrenched in working in our business
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  and we never seem to find the bandwidth to step out and have that high level view of
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  really working on the business and the strategy and making those decisions as the business
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  owner to move our business forward.
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  So mapping this out so that we give you a day to be able to walk away from everything
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  else and just have time for yourself as the business owner, but also that dedicated time
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  to really work on the strategy for your business for going into the new year.
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  And that's so important.
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  I'm teaching a course now for people with owning businesses, the overwhelm and the chaos.
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  And one of the things I shared the other day is they say, I think every hour of planning
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  replaces like so many days of work.
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  I don't remember the exact statistics, but so powerful.
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  And I know for me, when I take the time to get pen and paper, not just on a computer,
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  not just on the fly, but really fill my cup, you know, you're filling your cup too.
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  And you're thinking and, you know, often Tina made fun of me the other day when I called
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  her about this recording, I'm like, I was in the shower.
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  She's like, thinking about me in the shower.
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  But that's when we think we have thoughts that the only time my head is not built.
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  And so taking time.
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  And so people that are listening or watching, if you haven't watched, if you don't know
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  who Tina Johnson hasn't watched previous episodes, Tina has built lots of businesses and now
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  has started this CEO consulting group to help women in business, teaching all the lessons
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  that she's learned good and bad to help people.
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  So and then Jillian is the marketing director.
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  I am VP of marketing.
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  Okay.
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  And so she's coming from that angle.
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  So I'm excited about this event and anybody listening, we've got at the end, we'll share
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  her and show notes.
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  I've got a special coupon code that Tina is sharing with me to share with my listeners
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  and my community to get a little discount on it.
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  But so Tina, I know, I don't know if you, Jillian, want to talk about the outline, what
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  you're going to go through.
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  And then as you are sharing, just give some tools and things if people can't come or they
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  want to do things on their own, what are some of the things we need to think about as we
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  close out the year before.
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  And I love that you're doing it in November before Thanksgiving, before December hits,
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  and the chaos just takes off that first week in December is bonkers.
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  So for all of us.
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  Yeah.
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  So Jillian, if you want to go ahead and share.
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  Oh, sure.
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  Yeah.
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  Yeah.
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  So we're going to touch on some core areas of being an entrepreneur in a practical way
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  so that we're keeping our intentions and our focus really singular in these categories.
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  So we want to start with setting goals.
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  We need to be able to understand like Tina was saying, where are we going to go, which
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  requires just take a minute to reflect, assess, review, and then make some plans.
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  So we're going to talk about being intentional around that.
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  Then we're going to have Mary Great-Pios is going to talk about doing financial strategies,
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  powerful financial strategies that will help make better strategic decisions in the business.
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  And then Nicole is going to discuss closing the year out properly so that you're not living
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  in a horrible state in January trying to get all your tax documents done and ready and
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  out to your employees.
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  She's going to help make sure that you're ending the year and know how you're ending
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  the year and then move you forward into the new year.
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  And then I'm going to be talking about building the strategic plan for your communication strategy
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  as a business to ensure that you're integrating in all the different ways that you can be maximizing
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  your reach potential.
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  And then in all of this, there will be worksheets and some hands-on actual doing.
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  We have space saved.
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  We want to see the ladies literally hold space for them to sit and work because once you
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  go home, if you're like me, three little kids, I mean, if I leave the room, I'm done.
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  So we're going to hold space to make sure that it is a meaningful and supportive experience
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  for all the ladies that come.
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  So I'm excited.
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  I love that you're giving space.
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  And I always used to like going to conferences and I had to fly home because I spent the
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  flight in my notebook going through it and highlighting it.
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  What do I need to put into place as an action oriented person?
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  I know people that were just flying high and so excited and bouncing off walls.
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  But I was like, I used to literally go hide in the airport and a place away from anybody.
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  So I didn't have to talk to people to figure this out because we need to take time to figure
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  it out.
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  And we're going to try.
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  Jolene's going to touch a little bit.
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  I was just going to enhance what she was saying about.
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  People do a little bit of what her part that she's teaching is to talk a little bit on
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  the incorporating how to use chat GPT into that marketing strategy and using that as
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  a tool.
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  There's a lot of confusion about how do I use it?
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  And so that'll be a little bit in that overall marketing strategy for them building that
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  out.
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  And Nicole, who owns Wright accounting solutions and Mary Gray, they are subject experts in
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  their area.
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  So that was one of the things we wanted to bring in the subject experts to teach them
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  what they need to know.
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  And when we map this map the retreat out, one of the things that was really important
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  and doing it was we didn't just want people to come and have another day of just all day
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  lectures.
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  This is roll up your sleeves and this is a working retreat because we want them to leave
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  at the end of the day with the tangible roadmaps on how am I doing my goals?
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  And I've always believed we arbitrarily it's the end of the year and everybody says, oh,
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  you got to make your goals.
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  Well, goals is the bit to me the last step that you're doing you have to go through and
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  do the exercise and the deep work around understanding what are your life intentions?
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  Our life intentions is what truly sets our goals and throughout the year when we hit
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  those roadblocks or that frustration or overwhelm and we're like, oh, this goal is just too big.
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  It enables us to go back and look at what was my intention in setting this goal?
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  Is this still important?
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  Is this still important to me personally and in my life?
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  And that's the motivator you need to keep moving those goals that you establish for
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  the year as a great reference point.
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  Yeah, so you are going to you're going to teach on that.
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  Is that correct?
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  Okay, so what if somebody's listening watching and they can't come?
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  What's kind of a preliminary?
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  What are some of the steps that we should look at?
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  Well, I would definitely guide them to take that time to sit and map out around what is
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  truly their intentions for their life personally because when I'm working with clients, I'm
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  working with you where you are as a woman first and business owner is secondary because
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  if that can help you with something personally that you're struggling with, it's going to
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  have a ripple effect and help support and make your business stronger.
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  So taking that extra step and sitting and mapping out, where do I want to be health-wise?
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  Where do I want to be financially?
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  Where do I want to be spiritually, emotionally in my relationships?
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  And then from there, based on what they've mapped out, then they can start taking those
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  five or six categories that are important to them in their overall life and build their
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  goals out to match those.
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  Yeah, so smart that yeah, we need to start looking at our whole being instead of just
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  work and I think that's one of the things that pitfall we do is we just goal-oriented
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  and then your health is suffering and you're not spending time with family and what's important
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  to you.
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  Right, and most people, at least the experience I've had working with clients is that the
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  way they've done goals in the past has always been around, they just focus on business.
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  They're not taking the time to focus on their whole life and the business is a piece of
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  that pie.
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  It's not their whole life.
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  So that's why it's so important and we take the time to have them do this exercise where
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  they're really doing the deep thought process around where do I want to be as a human and
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  a woman and business as part of that.
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  Right, and I think it's so key and this is probably one of my soapboxes recently is
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  we got to live our life and enjoy our life and we can't work all the time.
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  And as Sam Horn shares her story is, you know, her son is like, you can play hooky, you're
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  allowed to.
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  I love that about her.
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  Yeah, we're so wrapped up and working all the time, but we got to take care of our whole
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  being and be intentional because, you know, we're not promised tomorrow.
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  And you know, I was listening to something the other day and I was talking about friendships,
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  you know, friendships are very important.
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  Are you intentional with that?
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  Or is it just, oh, they'll still be there.
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  You know, they may not.
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  Are you putting your family and people that are important to you on your to-do list?
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  You know, Marissa Levin who was on the podcast a couple of weeks ago, she shared her LBL.
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  She did a post, she didn't share it on the podcast, did a post afterwards.
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  Do you know what LBL is?
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  Tell me what it is.
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  Local bucket list.
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  Oh, I love that.
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  That's cute.
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  And so I actually spoke for a group this week and talked to them about, okay, I printed
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  out a bucket list, a local bucket list, and then a holiday bucket list.
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  You know, as we run into the holidays, we get so busy, but do you take time to drive past
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  and look at the lights to get a hot chocolate or a peppermint, whatever, or just sitting
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  in front of a fire or watch a Christmas movie, you know, be an intentional.
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  And all those things are so important.
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  And I want it to be powerful to have all these things you're planning done so you can be
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  more intentional in December and enjoy family.
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  And part of it too is prioritizing self care.
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  Yeah.
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  Preach this all the time to the women that are in our community of getting them to understand
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  got to map out time for self care too.
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  And just what you're just sharing Leslie, it doesn't have to be, oh, I have to spend
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  money and go to the spa all the time, get in the car, get some hot chocolate that you
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  make at home or coffee and just drive around and enjoy the holiday environment.
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  Go sit at a nice place somewhere and have a conversation with a friend.
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  Yeah, I know somebody that before she was successful in the Mary Kay world, she'd go
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  to high end, or high end hotels and sit in the lobby and work there, make phone calls
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  and do things.
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  Yeah, and you have been on me for that, Tina, to take time off.
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  Yep.
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  And actually last Friday I was feeling so overwhelmed and I literally just drove out,
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  Shannon had lunch with Elaine Gibson.
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  It just got me out of the car and filled my cup and I'm like, I just got to get away
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  for a day.
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  So, all right, so we were talking about goal setting and then I know the finance part and
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  the closing year year.
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  So any, or closing year year, any ideas, things are going to talk about things that we should
• 18:00
  be paying attention to.
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  Again, if we're not going to be, if somebody can't be there or what are some of the things
• 18:07
  to pay attention to and think about?
• 18:09
  Well, definitely I think everybody needs to, if they don't have a bookkeeper, is to start
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  thinking through and taking the time to run their numbers, run their balance sheets, their
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  P&L's and see where they're ending the year and how do they want to map that out for setting
• 18:26
  their financial goals for next year.
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  And there's certain things that they need to do to kind of go through their checklist
• 18:33
  and closing out their books for the end of the year too.
• 18:37
  And then doing them what part of Mary will talk about is making sure from liability perspective,
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  do you have all those things in place to protect you as the business owner and protect your
• 18:48
  business if something should happen to you?
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  Smart things.
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  And I can share whatever she wants to from the marketing perspective because I'm sure
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  there's things that you need to be doing too for closing out the year.
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  One thing that I keep seeing on social media and I don't know if you guys are going to
• 19:02
  touch on this is this new ownership document.
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  Have you followed that?
• 19:08
  All right, but having all the things in one place.
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  There's some new law that you have to do and not the exact name, but I've seen it all over
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  social media and actually listened to a great recording about it.
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  It's basically you just have to prove file documents that you're the owner because there's
• 19:28
  so many false businesses out there.
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  It's called the BOI.
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  It's the Beneficial Ownership Reporting.
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  And there are serious fines around this and I'm paraphrasing, but I mean the penalties
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  for not filing, it can get up to $10,000 a day.
• 19:48
  Well and so I listened to a really good recording which I can share with you, Tina, that something
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  like the Main Street Alliance did.
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  They had somebody from the organization enforcing this and it was an hour long call and it literally
• 20:01
  or webinar literally walked you through filling out the form and how you do it and they said
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  the fines are really for people that are willfully not doing it.
• 20:10
  Exactly.
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  So it's not just to be a jerk and start making all kinds of money on these people because
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  they're not really letting people know about it.
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  But for the people that are willfully not doing it because they're trying to fix the
• 20:24
  problem of all these false businesses.
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  So I don't know if they have, if you have that on the agenda, but that might be a good
• 20:29
  thing.
• 20:30
  It will touch on that.
• 20:31
  Nicole's actually going to cover a little bit of that.
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  And then my tax strategist, I asked her just to email me yesterday.
• 20:37
  That's why I was able to pull it up.
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  And the deadline is October, December 31st.
• 20:42
  So we'll talk a little bit and I'm going to drop it into our sisterhood community.
• 20:47
  And I could share the link too if you want to share it with your community, my tax strategist
• 20:52
  and CPS.
• 20:53
  And I can share that video.
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  But the one thing that did say if you started your business after January 1st, which I did
• 20:59
  start on January 1st to 2024 that you have 90 days to get it done.
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  So like I'm already months behind, but as I said, it's willful.
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  So I don't think they're going to come after me.
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  No, just file it before December 31st.
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  And it doesn't take that long.
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  I mean, I think it took us five, six minutes for us to all of our businesses.
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  So, all right.
• 21:20
  So that's a squirrel subject.
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  All right, Jillian, talk about some marketing strategies.
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  What do we need to know?
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  Do this whole AI thing.
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  And by the way, I'm recording this on Zoom and I hit the AI companion that'll do the
• 21:33
  meeting notes, which I've never done before.
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  So I'm trying something new.
• 21:36
  Awesome.
• 21:37
  I love it.
• 21:38
  It works.
• 21:39
  Yeah.
• 21:40
  So we're going to talk about integrated marketing strategy and what that basically means is
• 21:47
  it's not a good idea to only market yourself one way.
• 21:54
  It's just not because you're definitely missing a wide amount of your audience if you're doing
• 21:59
  that.
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  And what I mean by that is if you're only doing Facebook, if you're only going to
• 22:03
  chamber events, if you're only doing Instagram, if you're only doing TikTok, you're not reaching
• 22:09
  your audience effectively and consistently.
• 22:12
  And the potential of your audience, you're probably missing.
• 22:15
  So we want to talk about what an integrated marketing strategy is, is being able to go,
• 22:22
  this is my social media presence.
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  This is my digital presence.
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  This is my print presence, my in-person presence.
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  And there's all the ways we're going to integrate into the community, whether it's a sponsorship
• 22:32
  or a donation or some kind of program.
• 22:36
  And looking at everything at a high level, helicopter viewing, going, now, how am I going
• 22:41
  to actually implement this?
• 22:43
  Meaning what is my capacity to implement on behalf of the plan I just created?
• 22:48
  And so we're going to give strategy around how to know where your limits are when you
• 22:54
  should say, I can do it, but I need to outsource this to someone else because it's not a good
• 22:59
  use of my time as the CEO and owner of my company.
• 23:02
  And then we're going to discuss how to use chat GPT to speed you up in the process of
• 23:08
  creating all of your plans because there is no reason to take weeks and months on end
• 23:13
  to do something that you could do in hours with some AI.
• 23:16
  So if you're not using AI in 2024, you better start using it in 2025 because it has taken
• 23:23
  over and any business not utilizing AI is going to fall behind.
• 23:27
  And we're going to talk about that.
• 23:29
  We're going to talk about how to not fall behind and how to not get overwhelmed in such
• 23:33
  a heavy tech integrated world.
• 23:35
  Yeah.
• 23:36
  And I love the AI.
• 23:37
  Somebody explained it this way, which made so much sense to me.
• 23:39
  She's like, I need help getting started.
• 23:42
  An idea started.
• 23:43
  And then you can grow from that.
• 23:44
  And that's me.
• 23:45
  Like my background degrees are in finance.
• 23:49
  So writing has never felt like a strong, a strength of mine.
• 23:52
  So but I can throw it into chat GPT or another one or one of any of the AI programs and be
• 23:58
  able to at least get it started and have ideas.
• 24:01
  And I'm like, oh, this is easy.
• 24:03
  I have a question for chat GPT.
• 24:05
  I know there's a paid version, but there's also a free version, which I tried to use
• 24:10
  the free one day.
• 24:11
  And I don't know if you asked too many questions that want you to do the paid and my sister's
• 24:16
  like, no, I use it all the time.
• 24:18
  The free one.
• 24:19
  So how can you use it with the free one?
• 24:21
  Or do we have, should we be paying for it?
• 24:23
  Or another one, I've been using the one in Bing.
• 24:27
  Yeah, I seem to like that.
• 24:30
  And what I love is it remembers.
• 24:32
  I can go back in and it kind of gets to you.
• 24:34
  So what do you recommend, Jillian is the best one or?
• 24:38
  So it depends on what it is that you need to use it for.
• 24:41
  If you need it for research, you need to use the paid one.
• 24:45
  If you're going to use it for idea planning and strategizing and research and all of that,
• 24:49
  you need the paid ones that are accesses that all the resources like link sharing, it can
• 24:54
  read images, it can read files.
• 24:56
  You can upload PDFs.
• 24:57
  You can put audio files, videos, it'll transcribe things.
• 25:01
  So using the paid one, if you're going to have a heavy lift, if all you're doing is
• 25:05
  going to help me write an email response, you know, then buy all means use the free
• 25:11
  one.
• 25:12
  Or if you're like, hey, give me some ideas on group activities for a gathering for my
• 25:17
  community.
• 25:18
  That kind of stuff works really well for the free one.
• 25:20
  But if it has any ounce of research that's necessary, you need stats, statistics, and
• 25:24
  then any ability to read things like uploading documents and files into it, you need the
• 25:29
  paid one.
• 25:30
  And that's really the difference between the two is what are you going to do with that?
• 25:34
  And do you recommend that?
• 25:35
  It's a starting point.
• 25:36
  And they just have to think about it.
• 25:39
  It's just another tool, just like any other tool that you're using in, you know, marketing
• 25:43
  or business.
• 25:46
  And do you recommend chat GPT, the paid one, or is there another one, Jillian, that you?
• 25:50
  I like chat GPT.
• 25:51
  I like 4.0.
• 25:53
  That's the paid one, the professional one.
• 25:55
  I've tried Bard and some other ones and they all have their merits, but the paid version
• 26:00
  of chat GPT is accurate.
• 26:02
  And for the most part, I would say we have, it has very good memory retention.
• 26:08
  So when you're in the paid version of it, you can also jump streams that you have set
• 26:13
  up so you can go from one file to another.
• 26:15
  Say, hey, reference this, this one that you've made, I need to create this for this.
• 26:19
  And so there's some advanced features that come along with chat GPT 4.0.
• 26:24
  And I have not done any paid other versions of the software.
• 26:28
  I've only done the free versions of other software.
• 26:30
  So for me, it's just, it's comfortable.
• 26:32
  It was the first, you know, to go big and for everybody to really catch on to.
• 26:38
  And it's kind of like using Canva for copywriting, you know, it's simple, it's point click, you
• 26:43
  know, for the most part.
• 26:44
  So I feel like if you're, if you're looking for copywriting and research and idea planning
• 26:50
  kind of support in AI, chat GPT is very user friendly.
• 26:54
  It's worth the investment.
• 26:56
  And I never even thought about using it for an email, but my sister says she uses for
• 27:00
  all her emails.
• 27:01
  I'm like, never, not that, but it's funny.
• 27:03
  Somebody I know who was communicating with her team and sharing, doing emails, got her
• 27:11
  husband, he retired and was helping her.
• 27:13
  And somebody would say Tina, what time is the meeting?
• 27:16
  Well, this woman would say, oh, Tina, blah, blah, blah.
• 27:19
  And this is a meeting and a nice little fluffy email.
• 27:23
  The husband would just be 2pm on Friday.
• 27:26
  And everybody thought this woman was mad at him because her husband was responding with
• 27:31
  the answer, but not any fluff.
• 27:34
  I'm like, oh, so I'm one that just wants to get an answer out, but then I'll go back
• 27:38
  and fluff it up a little bit.
• 27:41
  I use chat GPT to answer things as well, like text messages and emails all the time.
• 27:49
  I have the app on my phone and it just may, I'll take the email strand or copy and paste
• 27:54
  it, dump it in and say write a response.
• 27:56
  Here's the answer 2pm.
• 27:57
  Okay.
• 27:58
  And then I'll copy and paste that and it hasn't memorized.
• 28:01
  Like it knows, I set it up.
• 28:03
  Well, this is the framework that you need to use.
• 28:05
  And that's the other thing that we'll talk about during the retreats.
• 28:07
  We're going to teach you how to train the bots to work in your favor.
• 28:12
  And the framework is what matters because you, you get a higher quality output when you put
• 28:16
  all the energy, time and effort in the beginning, just like everything else in life.
• 28:20
  So don't skip the first step of planning and come to the retreat.
• 28:24
  So smart.
• 28:25
  And I actually, the intro for the podcast, I threw in what I had and it spit out a little
• 28:30
  different.
• 28:31
  I like it.
• 28:32
  Yeah.
• 28:33
  And then you could do that a million more times.
• 28:35
  Just rewrite it.
• 28:36
  I think that's the thing that sometimes as a business owner, we want to be authentic
• 28:42
  in what we do.
• 28:43
  And the borderline weirdness of that is going into like that imposter syndrome side of things
• 28:49
  where you're like, if I take something that's already made, does that mean I'm taking something
• 28:54
  or am I doing what I'm supposed to be doing?
• 28:57
  And the truth is, is we can borrow like crazy.
• 28:59
  That's what we're supposed to be doing is borrowing and borrowing and borrowing.
• 29:02
  We don't need to recreate the wheel every single time we do something.
• 29:05
  And what AI does is it gives you your first draft.
• 29:09
  Just get you, you don't have to spend 45 minutes going, what am I going to say?
• 29:13
  What am I going to say?
• 29:14
  What am I going to say?
• 29:15
  What am I going to write?
• 29:16
  What am I going to write?
• 29:17
  Just get it started and then you can take it to the finish line.
• 29:19
  Yeah.
• 29:20
  I watched something on, I think 60 minutes and we're talking about all these AI programs
• 29:23
  and what, unfortunately, what jobs might disappear because of it.
• 29:28
  Yeah.
• 29:29
  Probably the key is to learn it.
• 29:32
  See who has an AI that's going to take your job, learn it because there's always going
• 29:35
  to need to be a human that runs that AI and you never know what ideas will come to you
• 29:41
  by learning that software, that piece of tech.
• 29:44
  So that's something we need to invest time on working on our business and not in our
• 29:51
  business.
• 29:52
  Exactly.
• 29:53
  How to do it, learn how to make it.
• 29:54
  I saw a story on Facebook and it was some mom that said, her, she told her son, when
• 30:00
  he got accepted in the college of his choice, she'd take him out to dinner.
• 30:04
  So she was, place of his choice.
• 30:06
  She was getting ready to do that and she goes, okay, my dilemma is the school just called
• 30:10
  and relinquished, rescinded his application because he used AI to fill out his application.
• 30:17
  So she's like, now should he take me out to dinner?
• 30:20
  So yeah, so you got to be careful.
• 30:23
  Right.
• 30:24
  And that's what we were talking about is that don't use AI to completely take over
• 30:30
  the creative side and writing it to starting point.
• 30:34
  And where I think that the younger generation and even, you know, business owners, they're
• 30:42
  using it as I'm going to put it in and I'm going to take exactly what it's saying without
• 30:46
  me, their feel and their touch to it.
• 30:50
  And really what is the intention around the messaging that they're sending?
• 30:54
  It's missing that part when they're just copying and pasting.
• 30:57
  Right.
• 30:58
  Right.
• 30:59
  And it's not skilled enough to know how to train it to get the output that they would
• 31:02
  want it anyway.
• 31:04
  So I would imagine as I've seen on lots of social media and emails and newsletters where
• 31:10
  you can tell when the robots are writing your copy, it's obvious if you've ever read a book
• 31:15
  like it's obvious.
• 31:17
  So taking the time to remember to slow down and go, this is a first draft.
• 31:22
  Now I'm going to go put the human into it.
• 31:24
  It's going to, it's always a really important stuff for kids.
• 31:28
  Starting with, yeah, starting with you writing something like I took my intro to the podcast
• 31:33
  that I had already written it.
• 31:34
  I'm just like, okay, change it a little bit more.
• 31:36
  Yeah, exactly.
• 31:39
  So I'm excited about the event next week.
• 31:42
  Anything else that we miss that you guys want to talk about?
• 31:45
  No, I mean, we'd love to have them.
• 31:47
  I really encourage business owners to take some time and to reflect on the past year
• 31:55
  and have the tangible tools and an actual map on where they want to go for next year.
• 32:04
  I think it's important for all of us.
• 32:05
  I mean, Jillian and I just talked this morning and it's like, okay, let's block out two and
• 32:10
  a half hours on this date and, you know, just come down and do our own kind of strategic
• 32:16
  planning and doing it for ourselves too and our teams.
• 32:20
  I did want to, but it was okay, Leslie, to offer a digital gift to everyone.
• 32:26
  Okay, I was going to ask.
• 32:27
  It's not around the goal setting, but I find this time of year, especially women, are really
• 32:36
  juggling with managing time and trying to figure out how to put work and life responsibilities
• 32:41
  and obligations.
• 32:43
  So we created a work-life balance worksheet.
• 32:47
  It's a three-page document, Jillian can tell you more because she created it.
• 32:50
  And it's a free digital gift on our website, theceowoman.com, and they just go in and they
• 32:56
  can download the gift and it might kind of help them give them a few tools to help them
• 33:04
  through these next six weeks of just crazy hustle and bustle.
• 33:08
  Okay, and I will share that in the show notes and also share the link.
• 33:14
  If you use the word today as your coupon code, if you sign up for the retreat, you get $97
• 33:20
  off.
• 33:21
  So yay, thank you, Tina, for sharing that with my Why Not Today community.
• 33:24
  Yeah, I'm excited.
• 33:26
  So anything parting words, Jillian, that you want to share?
• 33:29
  Well, I'm just excited.
• 33:31
  I'll be there virtually, and I wish I could be in the room, but I'll be there virtually.
• 33:35
  I'm excited to be able to sit with the ladies and just talk about what they are doing holistically
• 33:40
  because that is the thing is it's not about just your business.
• 33:44
  It's you as a person.
• 33:46
  You are the one who has to run the company.
• 33:48
  How can we help you get centered, get focused, feel supported, and not just feel supported,
• 33:54
  but be supported and have a plan, a plan that's backed with strategy backed by experts that
• 33:59
  will take you to the next level.
• 34:01
  So we just want to sit with you.
• 34:02
  We want to enjoy getting to know each of the ladies and helping them enter into the New
• 34:06
  Year strong and confident.
• 34:09
  With a map, with a map.
• 34:11
  Exactly.
• 34:12
  And time to fill you up.
• 34:13
  I remember one year I was gifted a gift certificate for one night stay at an Airbnb in Middleburg,
• 34:19
  Virginia.
• 34:21
  And I went with a friend of mine and we went, it was in the middle of the week because that's
• 34:25
  when it was available and we went and had a really nice dinner and then came back and
• 34:29
  sat by the fireplace at Airbnb and worked on our goals and our plans for the New Year.
• 34:33
  And then the next day got up and sat outside and or out on their screened in porch, whatever.
• 34:38
  In some room and worked on our plan and then left there around noon and it was amazing.
• 34:43
  Perfect.
• 34:44
  I don't remember how much powerful I felt.
• 34:46
  You know, it's almost like when you take time to plan or when I take time to plan, I
• 34:51
  almost feel like I put my superwoman cape on.
• 34:53
  And I feel like you can tackle the world when you take time.
• 34:56
  And I think you're more empowered and open to do that when you're out of your day to
• 35:01
  day work environment.
• 35:02
  It's so hard to get easily to get distracted in 50 other things that are around us in our
• 35:10
  workspace that, oh, this call is coming in.
• 35:13
  Oh, I've got this task paper here.
• 35:14
  I've got this.
• 35:17
  Extracting you from the day to day so that you're in an environment that's built around,
• 35:22
  let's get you to be thinking outside the box.
• 35:24
  Let's be creative.
• 35:25
  Let's give you those tangible tools so that when you leave, you physically have the map
• 35:31
  of knowing where you're going into.
• 35:33
  And are we going to complete everything that day?
• 35:36
  No, but it's a great starting point for them to start that roadmap for building up a successful
• 35:44
  and thriving business going into 2025.
• 35:47
  Yeah.
• 35:48
  I love that.
• 35:49
  And I know for me, I have to get away from my house, even though it's just me.
• 35:52
  I don't have kids or all the things, but it's so distracting.
• 35:55
  All, all the low hanging fruit and often the first couple of days in a month, I'll find
• 36:00
  time to go sit in a coffee shop and just plan and a fun new notebook and a fun pen.
• 36:07
  Yes.
• 36:08
  Spend that time, you know, paper and pen because that's going to make a difference.
• 36:13
  Got to get it out of your head and not, not in a computer all the time.
• 36:16
  Right.
• 36:17
  So, well, thank you ladies.
• 36:19
  Anything you want to go in a party, I always ask people like, how would you encourage somebody
• 36:24
  else?
• 36:25
  So how would you encourage a business owner to have a strong end of the year beginning
• 36:29
  and next year, other than coming to the retreat?
• 36:32
  Please come and join us at the retreat.
• 36:35
  I say self care.
• 36:36
  Do something in these next six weeks that is met and done just for you as a woman.
• 36:45
  What can you do that's go get pampered somewhere, go get connected with a friend, somebody that's
• 36:53
  that you've just met.
• 36:55
  Read a book, just find some time to do something that's just for you as a woman.
• 37:02
  How about you, Jillian?
• 37:03
  What would you be your word of advice?
• 37:05
  I remember no, it's a complete sentence.
• 37:07
  I'll let you know.
• 37:08
  Don't forget.
• 37:09
  Your piece is more important.
• 37:10
  Don't forget to protect it.
• 37:11
  Thank you both for being on and sharing and I think lots of good tidbits and hopefully
• 37:20
  people will come to the retreat.
• 37:22
  Maybe we'll have to have a why not today community table or something special.
• 37:26
  No, I'd love that.
• 37:28
  All the why not today tribe.
• 37:32
  This is a different format than I've done before.
• 37:34
  People watching, listening, let me know what you think and if you want more of these, I
• 37:37
  really am thinking I'm going to start adding, especially in the new year, more content based
• 37:41
  podcasts.
• 37:42
  So Tina and Jillian, you're going to be called upon again, I'm sure.
• 37:47
  We're happy to support your community any way that we possibly can, Leslie.
• 37:53
  Thank you.
• 37:54
  Thank you, everybody, for joining this inspiring journey, which was a little different today.
• 37:59
  Remember every day is an opportunity to take action, chase your dreams and make a difference.
• 38:02
  So why not today?
• 38:04
  And please go to anywhere you watch or listen to this and subscribe, like, comment, give
• 38:09
  it a review.
• 38:10
  I'm working on updating my website, so I'm looking for testimonials.
• 38:14
  If you've listened to an episode, you love an episode, something you like about why not
• 38:18
  today or if you've been to one of my events looking for testimonials for those.
• 38:21
  So again, everybody, thank you for listening, watching.
• 38:25
  And remember, always say why not today?