41 - Why Product-Market Fit Doesn’t Guarantee Funding
Product-market fit is supposed to unlock growth. But what happens when customers show up and investors don’t?
In this episode, Meghan Higney — founder of the footwear brand Message — shares what it looks like when early traction collides with a funding drought. After launching to strong demand and immediate media attention, Meghan discovered that validation from customers didn’t translate into capital.
Her response wasn’t just operational. It required a deeper shift in how she thought about growth, cash discipline, and what it means to keep building when external validation disappears.
Before…
The skinny
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