Latest / Unshakeable with Human Design - A Human Design For Business Podcast / 335: Planning an Epic 2025 + Word of the Year

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335: Planning an Epic 2025 + Word of the Year · Unshakeable with Human Design - A Human Design For Business Podcast

• 0:01
  Nicole Laino: Welcome to Unshakeable with Human Design, the show dedicated
• 0:05
  to helping entrepreneurs use human design to shift from hustle to
• 0:09
  flow without sacrificing results.
• 0:11
  Come here to become an unshakeable human and build an unshakeable business
• 0:15
  according to your human design.
• 0:17
  I'm your host, Nicole Laino.
• 0:22
  Hello and welcome to Unshakeable with Human Design, everybody.
• 0:26
  I'm your host, Nicole Laino.
• 0:28
  And happy holidays, everybody.
• 0:30
  Merry Christmas to those who celebrate.
• 0:32
  Happy Hanukkah.
• 0:33
  , very happy holidays to all of you.
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  We are in the holiday season.
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  We are in the homestretch of 2024.
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  And this is like a part two to our last episode where we talked about
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  2024 review of the previous year.
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  So reviewing 2024 and getting all of our lessons learned, and then now planning
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  envisioning 2025, and then coming up with our word of the year, which is
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  something I do every single year, which sounds like a, Simple little exercise,
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  but I actually go into depth with this.
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  I really take the word of the year to heart.
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  And some years I have not gotten it right.
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  And I feel like I've figured out what those, through reflection, realized
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  where I missed the mark on those years and, where I've hit it in other years.
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  I'm going to share that with you.
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  So if you haven't listened to episode three, three, four, where I went
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  through the 2024 review process, please go back and listen to that
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  so that you get the full benefit.
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  Cause these two episodes go together.
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  Okay.
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  So in the last episode, we reviewed your year.
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  So I hope you've done this.
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  You've reviewed 2024.
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  You've looked at what worked.
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  You're going to preserve the things that worked.
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  You looked at what didn't work.
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  You're going to shift, change, or get rid of those things.
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  But now if you're saying that something worked, but there are things you didn't
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  like about it, you don't want to not do the thing that worked and just get rid
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  of it, but can we shift some things?
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  Can we change it a bit where we don't throw the baby out with the bathwater
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  and destroy something that worked well for us, which we can do as entrepreneurs.
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  We can wipe the slate clean and then shoot ourselves in the foot as a result.
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  But can I shift something that I don't like about this so that I can continue
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  to do this thing that's working for me?
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  At least for the time being.
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  And then, you know, how are you different?
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  What are the lessons that you learned?
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  What are the things that you got out of this year?
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  What did you learn was really important?
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  What did you learn about yourself?
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  What do you understand now?
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  that you didn't understand before that's going to make you
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  better in 2025 going forward.
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  This reflection.
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  These lessons are core to building a 2025 that works better than 2024 did.
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  Not repeating the same mistakes and building on the successes
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  that we've already had.
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  So now you've done that process, you've gone through that, but now we need to
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  envision what do we want to create?
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  In 2025, what do we want it to look like?
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  And we want to base it on this review.
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  because some people can get like a visualization for,
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  2025 or for the year ahead.
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  And they're just like, I'm going to have a seven figure business
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  and it's going to be spacious.
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  And I'm going to have financial freedom.
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  First of all, those things are not specific and specifics matter.
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  That's not a plan.
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  It's a vision, but if you can't attach to how you get there, then you're
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  probably not going to create it.
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  You need to let go of the how in the sense of like allowing yourself to dream,
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  but then you do need to bring it down into reality to say, well what tools
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  am I going to use to make that happen?
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  Because if your brain doesn't know how, if you haven't figured out something to,
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  some process to get you even close to it.
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  Then your brain is going to shut you down energetically.
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  It's going to be like, we can't do that.
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  That's not possible.
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  And maybe not consciously, but unconsciously it will be throwing
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  up energetic blocks to you, creating even a, you know, a
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  fraction of that level of success because it just doesn't believe it.
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  Words lie, thoughts lie, energy never does.
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  Your energy knows what you can really make happen.
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  So people that are like coming up with all of these big flowery kind of visions
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  that have no real basis in reality, those people tend to just stay in the
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  clouds and it never comes down to earth.
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  And earth is where we live.
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  So we need to figure out how we bridge that.
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  And we do that with, you know, an ambitious, stretchy vision that
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  is beyond what we're doing now that feels kind of impossible.
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  feels like we can do it, but it feels like a stretch for us.
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  That's the sweet spot that we want.
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  We want it to be based on the review of 2024 so that we're creating a
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  vision that is rooted in our reality.
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  Okay, these are the things that work.
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  I see this growing bigger in 2025.
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  I see this growing bigger.
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  But I see it doing it differently.
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  And the example that I gave for something that worked this year
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  for me in 2024 was huge for me, was repeating our masterclass, our
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  Authority Accelerator Masterclass.
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  , selling into the Business by Design mentorship really worked.
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  It worked for our clients, it works for us, it's worked for our
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  revenue, it's been a huge driver.
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  But it was a lot and I'm tired and there were certain things
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  that didn't work about it.
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  but I'm not going to not do it anymore.
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  So , here's an example of how vision can help or hurt you.
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  So my thought might be, okay, well, launching is what worked.
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  We could develop a story then that says, well, if I'm not
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  launching, then I can't make money.
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  Well, I want to, use my vision to combat that.
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  And I want to say, okay, well, I'm going to launch less.
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  I'm going to make more.
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  Here are the other things I'm going to do to help expand the business.
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  And I'm going to envision them working.
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  What would that look like to have more space?
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  How could I do that?
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  How could it happen?
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  How could it happen is so powerful.
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  Because it starts to connect how with your dreams.
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  How could it happen?
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  So for me, how could it happen is where my best ideas come from.
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  And then if I look at a how could it happen, and then I envision it
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  actually happening and working, that's when it becomes powerful.
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  That's when any block I have to doing that thing starts to
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  come down and I'm in control.
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  And I'm running toward that vision without any challenges in my way, or
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  I'm able to kick them down real fast.
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  But you want to look at 2025 and the vision you have for it, and you want
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  to ask yourself, how do I want to feel?
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  What's the life that I want?
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  It's not just about your business.
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  It's about the life you want to create.
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  What results do you want to see?
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  But what results do you want to see in your business?
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  What results do you want to see in your life?
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  What kind of family life do you want to have?
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  What kind of personal connection to yourself do you want to have?
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  What kind of romantic connection do you want to have with your partner?
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  If you have one or if you don't have one, is that something that
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  you want to call in this year?
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  Really look at it as a 360.
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  Because that's how you start to experience expansion and abundance
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  in all areas of your life.
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  And then when you start to get clear on that, when you start to get
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  connected to what you really want to create, Then the how starts to appear.
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  It does.
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  And if it isn't, then that's starting to tell you, do I need
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  to make investments in this area?
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  Okay.
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  I want to have more recurring revenue in this business.
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  What's keeping me from having that now?
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  I want to have financial stability.
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  A lot of people say, I want financial freedom.
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  Well, if you don't have financial stability first, then that's
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  probably where we start.
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  And financial stability comes from money coming in every month.
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  So that's one thing that you might be looking to do.
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  Okay.
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  I want to, I get consistent revenue every month where you have some base
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  of recurring revenue that's happening.
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  And then you get to build on that and everything that you bring in extra
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  that month is actually extra, right?
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  So that might be something that you are working toward.
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  And it's like, okay, do I know how to do this?
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  the answer is yes, you might have an old course that might take you
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  right to the promised land on that.
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  But like with me, I had, there are some changes that I want to make in the
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  business and I was like, honestly, if I want to do this and I want to do it,
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  right, I do need to invest with someone.
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  And I just did.
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  I just made a big investment in my business.
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  It feels really good.
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  And the reason that it feels good is I know what I need to
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  achieve what I want to achieve.
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  I know what the whole is.
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  I know energetically where I feel like don't have the resources
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  myself to do what I needed to do.
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  In 2024, I didn't have that.
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  I was like, I know how to do this.
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  I need to, and I'm going to get to my word of the year in just a moment.
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  Cause this will help illustrate this point.
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  But this, I knew what I needed to do in order to, cause this year was
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  about building more recurring revenue, really building out the business by
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  design mentorship and seeing what we could do there and optimizing that.
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  So what do you need to invest in?
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  Who do I need to be?
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  Who do I need to be in order to achieve this vision?
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  Can you start to connect with that version of yourself?
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  How does she move?
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  What, how does she make decisions?
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  What is her energy like?
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  How is she showing up in the world?
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  What does she dress like?
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  All of those questions.
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  You want to just start to get comfortable and get acquainted with
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  this next level version of you.
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  And now what skills do they have?
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  And do you have those skills already?
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  Do you just need to fine tune them or do you need to hire somebody to help you?
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  How does this version of you deal with a crisis?
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  How does this version of you deal with payments not coming through?
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  How do they deal with a failed launch?
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  How do they deal with the tough stuff?
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  What are they like with your family, with your friends?
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  Really get acquainted with this next level version of you, because it's
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  going to tell you, it's not just about like getting in the energy of, because
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  that's important and that's crucial.
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  But it's also, it's about aligning your actions that will lead you there.
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  What are the actions she would be taking right now?
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  What are the things she already did that you need to do?
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  Okay?
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  And then the last piece.
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  of this vision process is ask yourself, does this feel possible?
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  Does this feel possible?
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  Because like I said, people can do real pie in the sky visions where, you
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  know, I've got a mansion on the water in Malibu and that just for most of us,
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  that's not an attainable one year goal.
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  It's something that you can have a vision board and you can be envisioning
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  that and letting that be some long game vision that you're using to expand you.
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  That's a different thing than your 2025 plan and your 2025 vision.
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  They are different and most people treat them the same and that's why they
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  stay stuck in dreamland and nothing really happens and materializes.
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  So instead it needs to be something that feels like you
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  could possibly create in one year.
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  Now, I didn't say that it had to be probable.
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  It can be a big hairy scary goal, and it should be.
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  But it should be something that feels somewhat attainable where your
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  energy and your brain isn't throwing it out being like, we're never
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  gonna make 10 million dollars this year so, we're gonna do nothing.
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  Cause that's what your energy will do, it'll just shut down.
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  Cause it'll protect you from the fact that that's not possible.
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  It has to feel somewhat possible.
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  And this is what investing in things can do because if so, the
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  investment I just made just made me feel like my 2025 goals , are done.
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  I believe in what I'm doing and who I invested with and what
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  we're going to be doing together.
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  So wholeheartedly, it's going to make me a better coach.
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  It's going to make me better inside my own program.
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  I'm going to have so much more to offer my clients.
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  I'm going to have so much more to be testing.
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  I'm going to have fun with this.
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  Like 2025 feels so sure to me now.
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  So is there something that you need to make this feel possible?
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  That's what I did.
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  I made it feel possible.
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  It wasn't feeling totally possible to me on my own.
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  I was like, yeah, I'm probably going to mess around with this for
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  a good six months to a year before I figure out what's really working.
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  And I don't want to spend that time.
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  I want to hit the gas now.
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  And the moment I made that investment, it felt possible.
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  It felt done, actually.
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  It didn't even feel possible, I was like, oh, this is done.
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  That's the power of it.
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  So what do you need to do to make it feel possible?
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  Do you need to scale it back where it feels like an attainable thing?
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  Or do you need to just invest in something so that you can make
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  it feel possible to yourself?
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  Okay, I have the tools now.
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  Alright?
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  Let's talk about the word of the year.
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  The word of the year sets the tone for everything.
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  It comes from this visioning process.
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  It comes from all of this.
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  What's one word that could sum up , what 2025 is all about.
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  And where I take mine from a lot of times is from my lessons learned.
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  So from that 2024 review process, I take my lessons learned and I'm like, what's
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  one word that speaks to the vision I have of where I'm going, but also somehow
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  encapsulates the lessons I've learned?
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  And for me this year, 2024, my word of the year was optimize because
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  it was about doing less better.
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  It was about creating a routine, creating a solid foundation, a really strong one.
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  I had one before, but I was doing too many different things that I was not optimized.
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  I was too in Manny Jen land.
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  So I looked at my lessons and I said, what's the lesson I need to learn to
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  not repeat the things that didn't work.
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  And to me, it came down to optimization.
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  And so all year when I thought about doing something else, when I thought
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  about like diverting from it, it was like, first of all, I looked at the
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  things that didn't work and they were the things that did not align with optimize,
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  first of all, and second of all, it kept me from doing even more of those
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  things because I would ask myself, does this fit with our plan for this year?
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  And I saved myself from myself by really being focused on optimization.
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  So the next part is, looking at 2025 and saying like, well, , what is the lesson
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  that I want to encapsulate in a word?
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  What is it that's going to tell me what do I need to do or what do
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  I need to keep in mind this year?
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  And this year is about scaling to me.
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  Now the other thing about your word of the year, it should be
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  tied to your next evolution.
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  It's what is needed now.
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  Now, I had scale as my, as my word of the year a couple years ago.
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  I was not ready for scale to be my word of the year when I had it a few years ago.
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  That was a pie in the sky thing that was like, I'm gonna, you
• 16:00
  know, make millions of dollars.
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  I have this big vision and I made money, but I didn't come
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  anywhere near that because scaling was not what I needed at all.
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  I don't even think I really knew what it meant at that time.
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  In like a real practical sense.
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  But now, scaling is exactly what I need because I need to learn how to take
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  what I've built and make it bigger.
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  How do I do it more consistently and with greater success?
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  So there's a bit of optimization in there, but there's going
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  to doing some more things.
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  There's going to be doing things bigger this year.
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  So that is how I landed on that.
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  It came from my lessons from 2024 and it came from my vision for
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  what I want to create in 2025.
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  Now, once you have your word, you really want to be looking at, you
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  know, what are your next steps?
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  What is this telling you about what you need to do, what you need
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  to learn, what you need to build into your business this year?
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  What are your core actions?
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  Do you need to create systems?
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  Do you need to establish routines?
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  Is this the year that you start your authority platform or your podcast?
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  I call it an authority platform.
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  What are the things, what are the tools that will get you to that vision?
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  Do they align with that word that you've chosen?
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  What investments do you need to make?
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  And they can be investments of time, energy, or money.
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  But where do you need to put your resources this year in
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  order to make this happen?
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  Get very clear on this.
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  Spend time on this.
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  Do not sleep on it.
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  Don't make this a 15 minute exercise.
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  Make this something that you.
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  work on for the rest of 2024.
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  And certainly through January, there's no, there's no deadline.
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  January is the beginning of the year.
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  It's the start of Q1.
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  You want to start off on the right, right foot, but it is never too late to get
• 17:56
  real clear on what you should be doing and what actions you should be taking.
• 17:59
  Okay.
• 18:00
  So, happy holidays, everybody.
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  Thank you for being here.
• 18:03
  Thank you for being with us this year.
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  And I hope that you stay with us in 25.
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  We appreciate you.
• 18:10
  Remember, in order to have an unshakeable business, you must
• 18:13
  first become an unshakeable human.
• 18:15
  So thanks for letting us help you become unshakeable with human design, everybody.
• 18:18
  We'll see you next year.
• 18:21
  If you love this episode and you're a fan of the show, please show
• 18:23
  us the love on iTunes, Spotify, or wherever you're listening to
• 18:26
  the show and leave us a review.
• 18:27
  And if you'd like to connect with other entrepreneurs on their human
• 18:30
  design journey, join our free Facebook community, Human Design for Entrepreneurs.
• 18:35
  Go to nicolelaino.
• 18:36
  me forward slash podcast links to join the group, book a human
• 18:40
  design reading with me, or access our free human design resources.
• 18:44
  We'll see you there.