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Latest / The Home Care CEO

Certificate of Need Survival Guide: Launching a Home Care Agency in CON States

Many entrepreneurs assume Certificate of Need (CON) laws make launching a non-medical home care agency impossible. This episode proves otherwise with a step-by-step roadmap: how to read CON language, prioritize license options, build a private‑pay waitlist, and create a compliant interim operations plan that preserves runway. Daniel Cross reframes the strategic choice between waiting and entering the market, Claire Bennett maps the regulatory checkpoints that commonly trigger 3–9 month delays (Claire cites a 9‑month CON delay Scott McKenzie’s HCAB archive encountered in Texas), and Sophia…

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