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#54 Horses, Bourbon, and Bottom Lines: Tourism in the Bluegrass with Matt Noble
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Matt Noble, president of the Bluegrass Tourism Marketing Association (BTMA), discusses his background in marketing and the unique challenges and opportunities in promoting tourism in the Bluegrass region of Kentucky. He highlights the economic impact of tourism, the importance of networking for small businesses, and the changing demographics of visitors. Noble also shares insights on emerging trends in tourism, workforce challenges in the hospitality industry, and offers recommendations for visitors to Lexington.
Check out the BTMA: http://btmaky.org/
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The skinny
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