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From Anti-Aging to Longevity Thinking with Amitay and Anastasia of Young Goose Skincare · Skin Anarchy

• 0:00
  SPEAKER_00: Hey guys, welcome back to Skin Anarchy.
• 0:02
  SPEAKER_00: I am very, very excited about this episode.
• 0:04
  SPEAKER_00: We are going to be interviewing a brand today that I hold in very high regards.
• 0:07
  SPEAKER_00: I absolutely love what they're doing in the longevity space in all ways.
• 0:12
  SPEAKER_00: And so without further ado, I want to introduce you guys because this is a really new category for, I think, obviously skin health, but overall, you know, and I think it's really important to shine a light on brands that are doing it in a very ethical way, in a way that really makes sense biologically.
• 0:27
  SPEAKER_00: It makes sense from the scientific standpoint.
• 0:30
  SPEAKER_00: And I'm a huge believer in their entire ethos.
• 0:32
  SPEAKER_00: So without further ado, please welcome Amite Eschel and Anastasia Konzeva.
• 0:37
  SPEAKER_00: Um, they are the co-founders of Young Goose.
• 0:39
  SPEAKER_00: Welcome.
• 0:40
  SPEAKER_02: We're so happy to be here.
• 0:41
  SPEAKER_02: Thank you so much for having us.
• 0:42
  SPEAKER_02: We're so excited.
• 0:44
  SPEAKER_00: I'm so excited to have you guys.
• 0:45
  SPEAKER_00: I mean, I've been a huge fan, you know, long before we connected about you coming on the show.
• 0:49
  SPEAKER_00: I've been following Young Goose very closely.
• 0:51
  SPEAKER_00: And so very, very honored to host you both.
• 0:54
  SPEAKER_02: Same, same.
• 0:54
  SPEAKER_02: I listen to you in the car when I'm driving.
• 0:57
  SPEAKER_02: I love the variety of guests you have.
• 0:59
  SPEAKER_02: So it's a big honor to be here.
• 1:01
  SPEAKER_02: Thank you.
• 1:01
  SPEAKER_03: Yeah, sometimes it's funny when there is a podcast you listen to and then you're on the podcast, you're used to hearing the voice talking.
• 1:07
  SPEAKER_01: Yeah.
• 1:08
  SPEAKER_03: And you're like, oh my God, she's talking to me.
• 1:09
  SPEAKER_03: I need to respond.
• 1:10
  SPEAKER_03: It's not a different guest.
• 1:12
  SPEAKER_01: I'm not just listening this time.
• 1:14
  SPEAKER_01: I'm actually going to be talking to you.
• 1:16
  SPEAKER_01: Yeah.
• 1:16
  SPEAKER_00: So I love that.
• 1:18
  SPEAKER_00: That's very kind of you.
• 1:19
  SPEAKER_00: I want to, I want to dive in, you know, and I and I really want to start with um the idea of like skin as a performance organ.
• 1:26
  SPEAKER_00: Um, that's not really how most people think about their face, you know, they don't really think about skin in that context.
• 1:32
  SPEAKER_00: Um, and I would love if you guys could start us off there.
• 1:35
  SPEAKER_00: Amate, if you can kind of, you know, get us started.
• 1:38
  SPEAKER_00: Yeah.
• 1:38
  SPEAKER_03: So I think most people nowadays think of their skin as like a canvas.
• 1:43
  SPEAKER_03: And I think I think skincare company companies, including us, have a lot to do with it, have a lot of basically have kind of indoctrinated users to think about their skin.
• 1:54
  SPEAKER_03: As a canvas that you need to paint to paint over or or fix.
• 1:59
  SPEAKER_03: You know, we see it as an output system.
• 2:01
  SPEAKER_03: It affects everything happening inside you, basically, as far as like what Jan Gus is looking at.
• 2:06
  SPEAKER_03: Anything from your stress load to your sleep quality, how well your mitochondria are functioning, your inflammatory baseline, all of those are significantly more detrimental to how your skin looks in the end, than something that you will be putting on your skin in order to kind of maybe hide what's going on inside, if you would.
• 2:27
  SPEAKER_02: Yeah.
• 2:27
  SPEAKER_02: When you think about it, uh you let's say you had a bad sleep, two nights of bad sleep.
• 2:33
  SPEAKER_02: You don't really need a blood test to tell you that uh your skin will show it to you.
• 2:38
  SPEAKER_02: And if you're overworked, if if your gut is off, like actually the skin will tell you everything you need to know about your overall health.
• 2:49
  SPEAKER_02: So the skin is really the window to your overall health, it's the output of the repair capacity, as you know, we like to say.
• 2:58
  SPEAKER_02: And you just gotta listen to it.
• 3:00
  SPEAKER_03: Yeah, so for like if your gut is inflamed, your skin will show it.
• 3:04
  SPEAKER_03: If your cortisol is high, you know your skin knows.
• 3:08
  SPEAKER_02: Yeah, and it's really not vanity uh to pay attention to that.
• 3:11
  SPEAKER_02: It's information.
• 3:12
  SPEAKER_00: Yeah, no, that's a really good point.
• 3:14
  SPEAKER_00: You know, I think that people don't realize like when your skin is looking tired or dull or just even inflamed, you know, it's not just random.
• 3:24
  SPEAKER_00: There's something really, it's a story being told by your body, it's biology.
• 3:27
  SPEAKER_00: And so, you know, I I really like that narrative.
• 3:30
  SPEAKER_00: And I think that's something that we we don't really often hear about, you know, in the skincare space because it is so much about quick fixes, you know, like what can I do very quickly to whatever.
• 3:40
  SPEAKER_00: But I think it's a really nice way to think about it, you know, as this holistic idea.
• 3:44
  SPEAKER_00: So I want to actually dive into this reduced recovery capacity component, because that's really important for I think listeners to understand.
• 3:52
  SPEAKER_00: If you guys could kind of shed some light on that.
• 3:54
  SPEAKER_02: Yeah.
• 3:54
  SPEAKER_02: So if we're gonna be talking about like what is really stimulus and what is recovery, when as far as your skin is concerned, um, stimulus is anything anything that your skin has to respond to.
• 4:05
  SPEAKER_02: And that is happening everywhere all the time.
• 4:08
  SPEAKER_02: So if you got a sun exposure, that's a stimulus.
• 4:13
  SPEAKER_02: If you applied retinol, that's a stimulus.
• 4:16
  SPEAKER_02: If you applied chemical pill, that's a stimulus.
• 4:18
  SPEAKER_02: The flight you took, it's a stimulus.
• 4:20
  SPEAKER_02: The stressful mundane, it's a stimulus.
• 4:23
  SPEAKER_02: So even a hard work workout at the gym can be a stimulus for your skin that it has to process.
• 4:30
  SPEAKER_02: So on its own, none of it is bad because that's how your skin really adapts and strengthens.
• 4:35
  SPEAKER_02: The problem is when the stimulus outpaces recovery.
• 4:39
  SPEAKER_02: And it's kind of, I think, easy to understand with the gym uh analysis, like if uh analogy, if you were going hard at the gym for seven days and you didn't take rest, that's too much.
• 4:51
  SPEAKER_02: And you're not gonna get stronger, you're actually gonna eventually break down.
• 4:55
  SPEAKER_03: I think the skincare industry has been lured into basically interacting with something very fundamental in us human beings, which is we're trying to fix things by adding more.
• 5:07
  SPEAKER_03: And and and skincare for a very long time, the skincare industry, because the idea at the end of the day is to sell more products, is to be more profitable, kind of played hand in hand in this.
• 5:18
  SPEAKER_03: So you know, it had a hand in training people to keep adding, you know, whether it's more actives, whether it's more obviously like professional treatments, more steps in the routine.
• 5:30
  SPEAKER_03: Uh, the the entire rise of K-beauty, which is which we learn from, everybody's learning from it.
• 5:36
  SPEAKER_03: Uh, it's very uh impressive, inspiring, and and in and great.
• 5:41
  SPEAKER_03: You know, the rise of it was really by introducing these hybrid products that people added to the routine, and you know, suddenly they add this 10, 12 step routine.
• 5:53
  SPEAKER_03: Yeah, so no one's talking about the recovery side, the the response by the by the skin side of the equation, because you can't just keep like depositing stress, depositing instructions into depositing basically uh stress into an account without making the withdrawals of repair.
• 6:15
  SPEAKER_03: The the way we've built Yangoose, as far as like the credo products, etc., it's designed around balance.
• 6:21
  SPEAKER_03: It's designed maybe first to support the skin's own ability to recover and you know, not just piling more stimulus and stimulus, but as a company, we're not anti-active.
• 6:34
  SPEAKER_03: I think there are, unfortunately, we see, for example, the hardships that our friends that have clean beauty brands that are are going through right now in the implosion of that industry because it became like an anti-active almost industry.
• 6:47
  SPEAKER_03: So we're not anti-actives, we're pro-recovery, if you would.
• 6:52
  SPEAKER_03: Even the actives are the the there is an recovery.
• 6:56
  SPEAKER_03: Supporting recovery is there, there's this, there is a thought there as to how the two have to be in balance, if you would.
• 7:03
  SPEAKER_03: Yes.
• 7:03
  SPEAKER_00: Yes.
• 7:04
  SPEAKER_00: No, that's that's actually an incredible uh insight there because you're very, very correct in that, you know, I've struggled myself as a consumer for a long time in understanding when to use actives, what actives to use, how they really play into this full idea of true regeneration of the skin, renewal of the skin.
• 7:22
  SPEAKER_00: Um, I think there are so many multiple scientific disciplines that come into the picture here.
• 7:26
  SPEAKER_00: You know, I think for a long time, I mean, you guys brought up such an important point here is that K-Beauty has taught us a lot, I think.
• 7:32
  SPEAKER_00: You're right, in the sense of like you can combine a lot of different ingredients to get a very wonderful effect.
• 7:37
  SPEAKER_00: But at the same time, it's also brought up, I think, a few different questions in the sense of like, well, what is dosing and how does that work?
• 7:45
  SPEAKER_00: And what is synergy of molecules?
• 7:46
  SPEAKER_00: What is the synergy of biology and physiology?
• 7:48
  SPEAKER_00: And how does that really play a part?
• 7:50
  SPEAKER_00: And I think that's when things really come into full length, right?
• 7:53
  SPEAKER_00: And the idea of, well, what is skin recovery, you know, at the end of the day, what does that mean?
• 7:58
  SPEAKER_03: And as an organ, Anastasia came to me the other day with uh with an interesting uh realization about we because we had someone come to us, like a famous person come to us with this 12-step routine.
• 8:10
  SPEAKER_03: They're assisted actually kind of us with a 12-step routine.
• 8:13
  SPEAKER_03: So it's like, oh yeah, we see that a lot, right?
• 8:15
  SPEAKER_03: You said something like that.
• 8:16
  SPEAKER_02: Yeah, I mean, we see that constantly.
• 8:18
  SPEAKER_02: People come to us, like I said, with uh used to be nine-step routine, now it's 12-step routine.
• 8:23
  SPEAKER_02: Um I'm I'm sure some people have 20-step routine.
• 8:26
  SPEAKER_02: And they get treatments also very often, sometimes monthly treatments, professional treatments.
• 8:33
  SPEAKER_02: But the reason they resort to us sometimes is like the last step is um their skin actually looks irritated, it looks inflamed, it's it looks tired.
• 8:42
  SPEAKER_02: So they they have the opposite effect of what they're chasing.
• 8:46
  SPEAKER_02: And until they've got to talk to us, they their thinking was that they need more.
• 8:53
  SPEAKER_02: And oftentimes the it's usually the opposite.
• 8:56
  SPEAKER_02: You need less, you need to protect your recovery.
• 8:59
  SPEAKER_02: And the people who genuinely get somewhere and get better results is the ones who like figure that part out.
• 9:07
  SPEAKER_02: What is uh how can you let your skin get into the recovery mode?
• 9:12
  SPEAKER_02: How can you support it?
• 9:14
  SPEAKER_02: And it's it's not, you know, doing less, it's not necessarily being uneducated or being lazy.
• 9:20
  SPEAKER_02: It's actually strategic.
• 9:22
  SPEAKER_00: Yeah, exactly.
• 9:24
  SPEAKER_00: I couldn't agree more.
• 9:25
  SPEAKER_00: Um, and I think this is this is a really, really important referencing that we've done here, you know, in terms of now we're asking, you know, we're not asking how do I fix this wrinkle?
• 9:34
  SPEAKER_00: We're more so asking, why isn't my skin recovering properly anymore?
• 9:38
  SPEAKER_00: You know, and that's a huge thing.
• 9:39
  SPEAKER_00: I think that's a whole different conversation to be had.
• 9:42
  SPEAKER_00: Um, and I'd I'd love to talk more about this idea of like um, you know, the stimulus versus recovery.
• 9:49
  SPEAKER_00: Um, can you break that down for us?
• 9:50
  SPEAKER_00: Like, what does that really mean?
• 9:52
  SPEAKER_03: I think we're living under uh different well let me start by the fact that we live in a in a new time in the world.
• 10:00
  SPEAKER_03: And the conditions that our skin experiences right now are not the conditions that our skin was designed for or gone through evolution.
• 10:10
  SPEAKER_03: Uh for better and for worse.
• 10:12
  SPEAKER_03: Some examples are, for example, you know, when we started talking about blue light exposure in 2020, people thought we are out of our mind uh as far as like how it affects the skin.
• 10:22
  SPEAKER_03: Uh, obviously, chronic sleep disruption is another big talking point.
• 10:27
  SPEAKER_03: Processed food, daily psychological press stress that I think is not talked enough uh within the confines of skin health, pollution, obviously, so free radicals that are not native to what the in what our normal environment would consist of, travel across time zone, travel itself and the time zone aspect of it.
• 10:49
  SPEAKER_03: You know, our ancestors again, the the the the evolution process we went through didn't, you know, necessarily like need longevity skincare because their recovery load was manageable, their the input, right, was native.
• 11:07
  SPEAKER_03: Ours, the one that we go through as human beings, is not native, is not manageable.
• 11:12
  SPEAKER_03: So people are aging faster than they would have been on a cellular level, on the level of the DNA.
• 11:18
  SPEAKER_03: I can't stand the word by the way on the cellular level already.
• 11:20
  SPEAKER_03: We see it so much.
• 11:22
  SPEAKER_03: I'm looking.
• 11:23
  SPEAKER_03: If anyone wants to give me an alternative, I'll take it.
• 11:26
  SPEAKER_03: Uh, but but people are on the most fundamental level, on the level of our epigenetics, people are aging faster, or people are getting more and more disruption.
• 11:34
  SPEAKER_03: And we're starting to not only see, we're starting to feel it.
• 11:38
  SPEAKER_03: And we're starting to feel it earlier as human beings, skin or or not.
• 11:42
  SPEAKER_03: The so the correction model that we've been in for the last 30 years, this paradigm, doesn't apply anymore because you cannot correct or you can't correct fast enough uh to to even keep up with the damage, you know.
• 11:58
  SPEAKER_03: Yeah, um correction, the way that we see it, and again, we've been in the in the industry for a long time, consulted many brands before we we we started the young goose.
• 12:07
  SPEAKER_03: The medical grade skincare model of the last 30 years of adding more and more stimulus is a reactive model.
• 12:15
  SPEAKER_03: Yeah, longevity is proactive.
• 12:18
  SPEAKER_03: The family stories that I tried to trademark pre-juvenation and failed.
• 12:23
  SPEAKER_03: But uh, it's proactive, right?
• 12:25
  SPEAKER_03: It's pre-juvenating.
• 12:27
  SPEAKER_03: In my opinion, the smartest consumers are the ones that are listening to this, that are making the shift right now, but in a very short amount of time, the word longevity is going to stand in place of the word anti-aging.
• 12:40
  SPEAKER_03: It's going to insinuate whatever anti-aging is saying right now, right?
• 12:45
  SPEAKER_02: Yeah, and I think also people are just waking up to the math.
• 12:48
  SPEAKER_02: Uh, like if you spend$500 on a treatment every three months and then results reset and you have to do it again over and over, then you know, where are you really gonna get uh with it?
• 13:00
  SPEAKER_02: And the opposite, like if you support your recovery and you support uh your skin health in a way that something actually starts building over the years, you you have compounding effect, that math kind of like works out better.
• 13:14
  SPEAKER_02: People like don't want quick fixes anymore.
• 13:17
  SPEAKER_02: They the quick fixes they don't compound, they reset to zero, and the longevity is about building something that gets better over time.
• 13:26
  SPEAKER_00: Yeah, I you know, I love I love that Anastasia because I think that is really the heart of longevity.
• 13:33
  SPEAKER_00: And I have seen a lot of, you know, and this is just my observation, I've seen a lot of critique about longevity, right?
• 13:38
  SPEAKER_00: Across across the categories, not just skincare, across the board.
• 13:42
  SPEAKER_00: And it really baffles me because especially in skincare, we're sitting in a s in a category where for so long we were promoting the use of like 20% AHAs on young skin in your 20s.
• 13:56
  SPEAKER_00: But now all of a sudden we have a problem with like barrier repair, you know, we have a problem with like truly taking your time, letting your organ heal itself over time.
• 14:05
  SPEAKER_00: I mean, it doesn't make any intuitive sense, you know, and it's almost like the pushback feels a little misplaced to me when I when I see that, you know.
• 14:13
  SPEAKER_03: I I don't actually I don't, you know, I it seems to you misplaced because uh your your vantage point, in my opinion, is a very rare vantage point.
• 14:23
  SPEAKER_03: And I'll explain what I mean.
• 14:25
  SPEAKER_03: To a nutritionist, McDonald's does not make sense.
• 14:29
  SPEAKER_03: It doesn't.
• 14:31
  SPEAKER_03: If the world was uh built according to the logic of a nutritionist, fast food chains will go bankrupt.
• 14:38
  SPEAKER_03: But the fact of the matter is that they are not, and the reason is is because again, we're talking that's the point that we made before, and it's a point that Anastasia has been talking about for, I don't know, a decade, and I and and she made me see the light, is that we are as human beings, we're very bad at looking at that's kind of what she alluded to, very bad at looking at micro-compoundable effects.
• 15:02
  SPEAKER_03: So one burger is not gonna harm you for that matter, but you know, a thousand would, like, or a daily burger is going to harm you, you know.
• 15:10
  SPEAKER_03: Morgan Spurlock, of course, in his famous movie about McDonald's, will show the that he ate every day for 20 days.
• 15:16
  SPEAKER_02: Anyway, and started losing police guys who didn't don't know what MTE is talking about, he started losing hair, teeth.
• 15:23
  SPEAKER_02: Yeah, it was really bad.
• 15:24
  SPEAKER_03: Yeah.
• 15:25
  SPEAKER_03: So going back to longevity, long all longevity is saying is that at its fund at its fundamental level, it is the balance between three things that might skew each other, which is how do we optimize how your skin looks now?
• 15:40
  SPEAKER_03: This is the silo where you know results-oriented skincare is living in, right?
• 15:46
  SPEAKER_03: Right.
• 15:46
  SPEAKER_03: Resilience and um how well your skin is gonna look in 10 years if if if nothing were to challenge it on a fundamental basis.
• 15:55
  SPEAKER_03: Resilience is how prepared are you for like uh like a like an extreme event?
• 16:01
  SPEAKER_03: It could be extreme UV event, it could be that you are you you sunbathed in Aruba for a month, right?
• 16:06
  SPEAKER_03: But it could also be like extreme stress, whatever that may be.
• 16:10
  SPEAKER_03: That is what resilience looks like, and then we we can measure it in your skin.
• 16:14
  SPEAKER_03: And then at the end point is how are you treating your skin to kind of preserve reservoirs, if you would, uh, preserve the you know integrity of the function for years to come.
• 16:25
  SPEAKER_03: So these things could rob each other.
• 16:28
  SPEAKER_03: They could they could live in a silo.
• 16:30
  SPEAKER_03: If you we we you talked about skin barrier, if we exfoliated every day forever or or even for a short amount of time, because we need to look good for this interview.
• 16:39
  SPEAKER_03: Yeah, we're gonna pay for this later on because we've damaged or we've introduced too much stimulation, which we've talked about.
• 16:46
  SPEAKER_03: Same with resilience.
• 16:47
  SPEAKER_03: Um, the examples I think speak for themselves, right?
• 16:50
  SPEAKER_03: If I introduce something that challenges my skin and I build resilience, I I'm not gonna look great.
• 16:55
  SPEAKER_03: You know, people who are the leaders in like uh cold uh ice plunging, right?
• 17:00
  SPEAKER_03: They don't look good.
• 17:01
  SPEAKER_03: The reason they don't look young, okay?
• 17:03
  SPEAKER_03: The reason is they've built resilience, but they've they they didn't, you know, there was no balance there.
• 17:08
  SPEAKER_03: In longevity, if you only cared about longevity, that's kind of a little bit the implosion of clean skincare.
• 17:13
  SPEAKER_03: You only care about not disrupting anything, you're not introducing any stimulation, you're not introducing much resilience, you're just kind of making sure you're not harming your skin.
• 17:23
  SPEAKER_03: That's why they that you know, the be the clean beauty industry is not doing so hot um right now.
• 17:29
  SPEAKER_03: So, really the combination of the three, finding a middle ground between the three, that's what longevity means.
• 17:35
  SPEAKER_00: Yeah, it's beautifully articulated there.
• 17:37
  SPEAKER_00: I I completely 100% agree with you.
• 17:39
  SPEAKER_00: And I also think that this is an incredible shift that we're going through because it is a lot to wrap your head around, you know, for the average consumer.
• 17:46
  SPEAKER_00: I think that's also why we see so much pushback because consumers, for so long, we've been fed the marketing, you know, for decades, we've been fed that.
• 17:53
  SPEAKER_00: I mean, think back.
• 17:54
  SPEAKER_00: You know, I love to like kind of go back to our grandmothers and to go back to that era where there was just like ponds cold cream or, you know, there was just one product, you know, and I think, and I'm like, they had the idea right.
• 18:06
  SPEAKER_00: They were using one thing and they were doing it every night over and over again.
• 18:11
  SPEAKER_00: And then they would say 20 years later, this is why my skin looks good because I stuck to one thing.
• 18:16
  SPEAKER_00: And I, you know, I miss that.
• 18:18
  SPEAKER_00: I miss people taking pride in that, you know what I mean?
• 18:21
  SPEAKER_00: Like in that way of saying, I have a routine that I believe in and I stick to it, and my skin loves that.
• 18:26
  SPEAKER_00: And there's no it's almost like we've changed that over the years, right?
• 18:30
  SPEAKER_00: Of this in this mass consumerism.
• 18:33
  SPEAKER_02: But I think, yeah, I think also speaking of our grandmothers, they they have had less shiny objects in front of them, and a lot of the times there was also like lack of resources depending where the grandmother used to live, you know?
• 18:45
  SPEAKER_02: Yeah.
• 18:45
  SPEAKER_02: So um, but I I think it's But there was also less pressure.
• 18:50
  SPEAKER_03: There was less pressure on them to look good at 50.
• 18:52
  SPEAKER_03: Yeah, you know, that's true.
• 18:54
  SPEAKER_00: That's true.
• 18:54
  SPEAKER_00: No, it it's really interesting.
• 18:56
  SPEAKER_00: I mean, I I think that, but here's the thing though.
• 18:58
  SPEAKER_00: I think when I look at the products now that are coming up, I mean, your your line, I think it's beautiful because you guys don't have any redundancies in your products.
• 19:05
  SPEAKER_00: Everything is meant to serve a purpose, everything has a role.
• 19:08
  SPEAKER_00: You are serving a role, and I think that to me is the most fundamental structuring or restructuring of the of a brand or of skincare that we need to really focus on.
• 19:19
  SPEAKER_00: You know, you see what I'm going?
• 19:20
  SPEAKER_00: Like I I and I feel like brands can learn from that because for so long, I mean, how many times have you guys walked into a drugstore, right?
• 19:27
  SPEAKER_00: And you see the same product from the same brand, and it's like just different percentages.
• 19:32
  SPEAKER_00: I don't need that, I don't need that much option, you know.
• 19:36
  SPEAKER_00: Just give me one and tell me why it works.
• 19:38
  SPEAKER_00: Does it work?
• 19:39
  SPEAKER_00: Give me the efficacy, and then I'm done.
• 19:40
  SPEAKER_00: That's it.
• 19:41
  SPEAKER_00: So, you know, and and that's kind of what kind of what I was kind of alluding to also was that there was a simplification there before.
• 19:49
  SPEAKER_00: And I see with longevity, we're bringing it back in a lot of ways, you know.
• 19:53
  SPEAKER_00: Um, but I would love to um, you know, kind of talk about why this shift is really happening and and talk about more on that compounding effect on the thing that you were talking about previously, you know, like can we kind of elaborate on that in terms of like what that means and like what should consumers really understand about this?
• 20:09
  SPEAKER_02: I think for consumers it it makes sense because you're doing less, but you're getting more results.
• 20:17
  SPEAKER_02: And at Yangus, you know, we really look at what skin aging really is on the cellular level, the expression that I didn't like.
• 20:26
  SPEAKER_02: Look at the the pathways and the molecules and and you know, if the skin functions as a younger skin, it needs to have certain things in place.
• 20:37
  SPEAKER_02: And we we could you know dive into it deeper, but for for us, the fundamentals would be NAD plus.
• 20:44
  SPEAKER_02: So we we uh that's your really your cellular energy.
• 20:47
  SPEAKER_02: And if you're as you grow older, you actually have less or less of it.
• 20:51
  SPEAKER_02: So if you think about your in it about it, like in terms of your bank account, actually you have less and less money in a bank account as you grow older, but the expenses that actually the same or even higher, they manage our expenses better and have some savings.
• 21:07
  SPEAKER_02: And there uh another thing that uh is important when you think about compounding effects and how it affects the skin would be, for example, um spermidin, another uh molecule that naturally every skin if every cell has it.
• 21:22
  SPEAKER_02: And uh as we grow older, we have less and less.
• 21:26
  SPEAKER_02: So again, we can think about it in terms of like less money in the bank.
• 21:31
  SPEAKER_02: But in this case, it's um it's not uh the currency, it's not what you pay for a repair with, it's actually uh it turns on autophagy, your cellular cleanup.
• 21:42
  SPEAKER_02: And then what you can also think about is like for your house, you need the plumbing and you need the electricity, you know, for a good house.
• 21:49
  SPEAKER_02: So those two are kind of essentials.
• 21:52
  SPEAKER_03: And we are really uh you can see Anastasia, by the way, is in repair mode right now in the house.
• 21:57
  SPEAKER_01: So yes, we are renovating.
• 22:01
  SPEAKER_03: I I I want to give I want to give the opposite examples because I think you know these are these are the examples that we live in.
• 22:08
  SPEAKER_03: That's the the the world that we live in.
• 22:10
  SPEAKER_03: We see obviously we are very glad that the there's a lot of discussion around mitochondria right now.
• 22:16
  SPEAKER_03: Obviously, we saw uh Lancombe rolling out a a mitophagy ingredient in every one of their which is part of autophagy.
• 22:24
  SPEAKER_03: It's it's a sub subcategory.
• 22:26
  SPEAKER_03: So anastasia mentioned spermine because it covers more bases, but obviously there are other molecules that that cover one of the bases, right?
• 22:33
  SPEAKER_03: That's still I would consider it within longevity.
• 22:36
  SPEAKER_03: But that is kind of good compounding.
• 22:38
  SPEAKER_03: Obviously, a lot of people right now are talking about collagen banking.
• 22:42
  SPEAKER_03: I would argue elastin banking is what where you should go.
• 22:45
  SPEAKER_03: But yeah, better investment strategy.
• 22:48
  SPEAKER_03: Let's talk about bad compounding.
• 22:49
  SPEAKER_03: Again, we talked about like adding more ingredients, adding more treatments, and we can think of aging as the as the accumulation of unrepaired damage.
• 22:57
  SPEAKER_03: Why is that?
• 22:58
  SPEAKER_03: It's because every time we do not resolve an issue in the skin, it contributes to more stress across across your skin.
• 23:06
  SPEAKER_03: So every time there is damage that's not repaired well, every time there is, you know, a critical, like again, like we can talk about UV exposure, we can talk about the sun because it's obviously something that we all share.
• 23:16
  SPEAKER_03: But every time there is, you know, sun exposure and the DNA damage and stuff like that, those cells then they don't repair as well.
• 23:22
  SPEAKER_03: And other things, whether it's wrinkles, whether it's laxity, whether it's hyperpigmentation, whether it is irritation, whatever that may be, you know, redness, rosacea, whatever that may be, are now more prominent.
• 23:32
  SPEAKER_03: What do we want to do as human beings?
• 23:34
  SPEAKER_03: We want to use another ingredient, we want to use another treatment, we want to go and do RF microneedling or a laser or whatever that is to go ahead and like tackle that thing that bothers us.
• 23:44
  SPEAKER_03: The problem is, is again, we're in a loop where we're in where we're compounding more stimulation and more damage, which our skin, the reason our skin got to where it was is that it could not deal with the amount of stimulation and damage that it had before.
• 23:57
  SPEAKER_03: Yeah.
• 23:58
  SPEAKER_03: And what we're getting to, even if we've received some temporary effects, which granted there might be, long term, we are creating uh where we're creating a situation where our skin is hyper-aging in the background.
• 24:12
  SPEAKER_03: So, you know, your your uh micro needling, like not microneedling, but like your radio frequency treatment might introduce some you know inflammation that would make you look better in the short term because your skin is now more taut because underneath it's inflamed.
• 24:28
  SPEAKER_03: But you know, if your skin is now going to create scar tissue underneath because or or your your tissue is gonna create scar tissue because it it cannot deal with that stimulation, it cannot repair well.
• 24:38
  SPEAKER_03: Well, guess what?
• 24:39
  SPEAKER_03: Later on that tissue moves less well, it's gonna create more wrinkles, more laxity.
• 24:44
  SPEAKER_03: You're gonna be harder to operate on if you're gonna want to do surgery.
• 24:47
  SPEAKER_02: But also for the people that do want to, like I mean, I was just uh leading up to uh get a plastic surgery or do some of the treatments experiments, any any of those uh invasive procedures, as we said in the beginning of the podcast, is a stimulus, right?
• 25:04
  SPEAKER_02: So banking, like save having savings account of the recovery molecules, molecules that can support recovery, stimulate recovery is a smart way, like is a balance.
• 25:15
  SPEAKER_02: Okay, if you want to try something invasive, make sure you have your recovery in place.
• 25:21
  SPEAKER_02: You can recover from it.
• 25:22
  SPEAKER_00: Yeah, I mean, I think this is an interesting, interesting topic because I've seen it approached in multiple ways.
• 25:27
  SPEAKER_00: And I mean, my two cents, I just want to add also, what I've noticed is that we're not talking also about the idea that your body is in constant like movement, right?
• 25:37
  SPEAKER_00: So cells are constantly working on um regenerating things, you know, they're constantly working on reducing and you know, just working with the molecules, right, to make sure they're optimized for use inside of the cell.
• 25:48
  SPEAKER_00: Now, one of the biggest, I think, arguments, and I don't see a lot of NAD, you know, brands that are using NAD make this, is that it's not about just like as you brilliantly pointed out, it's not about just repleting, it's also about providing a feedback to your cells.
• 26:02
  SPEAKER_00: Because when they decline, physiologically, what that means is that they are losing the ability to keep up with damage, but that also means that their feedback loops are now slowed down.
• 26:12
  SPEAKER_00: So that feedback signaling is something that we need to understand.
• 26:16
  SPEAKER_00: And we need to understand what is the balance between giving it the signal and the right amount so that it allows for the feedback loops to stay operational, but then also optimizes them to back to that state that we want them, right?
• 26:29
  SPEAKER_00: Because that's what longevity is.
• 26:30
  SPEAKER_00: You're kind of rewinding the clock to an optimized functional state.
• 26:34
  SPEAKER_00: And so I think that's where it becomes very interesting to me when I look at it as a scientist because I'm like, there's a lot of potential here when you start to understand physiological feedback loops, you know?
• 26:43
  SPEAKER_00: And so I think a lot of the times the marketing focuses on, yeah, we want to replete.
• 26:48
  SPEAKER_00: You're right, we want to replete.
• 26:50
  SPEAKER_00: But at the same time, we want to give your body what it normally has so that it can continue doing what it does beautifully by itself.
• 26:59
  SPEAKER_00: You know, and so I think that's where I mean, I get very excited about longevity.
• 27:03
  SPEAKER_00: I won't lie, I get very excited about the category because I think it has immense potential, not only from like obviously the use of you know, topical products and whatnot, but also from what it's feeding to research.
• 27:13
  SPEAKER_00: I mean, as scientists, we're learning from this space, you know, constantly.
• 27:17
  SPEAKER_00: Like I know I have many colleagues in the lab, in what lab, they have nothing to do with skincare, they have nothing to do with any of these categories longevity is uh kind of flourishing in.
• 27:25
  SPEAKER_00: But what they do say is I like what that, you know, what that brand did, I like what they're spotlighting.
• 27:31
  SPEAKER_00: I'm gonna go and look into that in my own research.
• 27:34
  SPEAKER_00: Yeah, you know, yeah, it's a beautiful thing to watch.
• 27:37
  SPEAKER_03: You know, yeah, you know, uh and I think you know, everything that you're saying is uh is very, you know, is very again, there is cross-pollination.
• 27:47
  SPEAKER_03: I think most people don't know.
• 27:49
  SPEAKER_03: So we're as a brand, what we're targeting is something called the 12 hallmarks of aging, which are 12 categories on how you're basically the 12 categories as far as like how our skin deteriorates, ages, etc.
• 28:02
  SPEAKER_03: Everything we talked about until now.
• 28:04
  SPEAKER_03: And I mean, most people, even in the longevity field, don't know is that they were developed out of the hallmarks of cancer.
• 28:13
  SPEAKER_03: So I think, and obviously there are, you know, how many people that are applying like an NAD spermidine face serum or exosome serum, right?
• 28:23
  SPEAKER_03: Whatever that may be, are thinking of the fact that the leaps in cancer research and definitions of how we, you know, categorize uh cancer expression is kind of the reason that we now have the longevity field and everything around that.
• 28:40
  SPEAKER_03: I think, again, there is crazy cross-pollination there, even geriatrics, neuro, you know, neurodegeneration, whatever that is, all of those things are feeding back to this compendium of knowledge, which then a company like Young Goose could say, hey, you know, we see this um incredible, you know, molecule for that matter.
• 29:02
  SPEAKER_03: Mechanistically it makes sense that it's gonna do something in skin.
• 29:05
  SPEAKER_03: Hey, let's take a look at it.
• 29:06
  SPEAKER_03: And we're doing now a long project where there is a peptide that literally does not have yet an a name, it doesn't have a name yet with the FDA.
• 29:15
  SPEAKER_03: So it's very difficult to communicate as far as you know regulation.
• 29:19
  SPEAKER_03: But we're looking at it as as something that maybe is gonna come out to market in like five years, right?
• 29:24
  SPEAKER_00: That's interesting.
• 29:24
  SPEAKER_00: That's really interesting.
• 29:25
  SPEAKER_00: And I want to I want to take this time to kind of dive into one of your hero products, the vampire exosomes, very bold name.
• 29:31
  SPEAKER_00: Um, I want to learn more about why you named it the way you did, and and let's dive in.
• 29:36
  SPEAKER_03: So basically it's the you know, vampire facial uh or you know, PRP facials, uh, I think changed the conversation around uh around regenerative aesthetics.
• 29:46
  SPEAKER_03: Basically, it showed consumers that platelet derived signaling has powerful repair instructions.
• 29:53
  SPEAKER_03: Basically, it kind of set the the stage for that.
• 29:56
  SPEAKER_03: But I think the problem is the first problem is accessibility.
• 29:59
  SPEAKER_03: First of all, it's invasive, it's expensive, it requires a clinic, so there are gaps between the times that you're gonna do that.
• 30:06
  SPEAKER_03: And the results, because of because it's autologous, because it's your own stuff, they vary.
• 30:12
  SPEAKER_03: You need to the better you are, which you wouldn't have maybe chose the treatment if you didn't feel you need it, right?
• 30:18
  SPEAKER_03: Yeah, the the better the results would be, and vice versa.
• 30:21
  SPEAKER_03: Okay, so it's the chicken and the egg there.
• 30:24
  SPEAKER_03: So basically, we came to the RD table, proverbial table, and asked, you know, what if we could capture, we could encapsulate, we can capture that same regenerative signaling, the you know, the exosomes that carry those distilled repair instructions, which is by the way, what they are doing also now with uh facial.
• 30:45
  SPEAKER_03: So now the the the advancement in in PRP facials is doing what we're doing as well, just in a clinic setting, and deliver them topically but consistently at home.
• 30:56
  SPEAKER_03: That's what we're doing, right?
• 30:57
  SPEAKER_03: That's what we're doing.
• 30:58
  SPEAKER_03: So that's what you know, vampire exosomes is it's platelet derived, platelet-derived, let's say, regeneration without a needle.
• 31:06
  SPEAKER_00: No, it's interesting because this, you know, the whole idea of regenerative signaling is very interesting to me.
• 31:11
  SPEAKER_00: Let's dive into this in terms of you know, the real uh nitty-gritty.
• 31:14
  SPEAKER_00: I mean, I would love for you to go through this, you know, in terms of you've used three trillion PRP drived exosomes.
• 31:20
  SPEAKER_00: Why does that matter?
• 31:21
  SPEAKER_00: Why does that number matter?
• 31:22
  SPEAKER_00: And walk us through the details of the product.
• 31:25
  SPEAKER_03: Nasty, I think you I think she does it beautifully.
• 31:28
  SPEAKER_02: So either one of us could do it, but um uh as you know, and your audience, I think uh already also knows by now, but for new listeners, I will say exosomes are tiny uh messengers.
• 31:40
  SPEAKER_02: They're uh packets that you know carry the message, and the cells use them to communicate.
• 31:46
  SPEAKER_02: When your body heals a wound, it uses exosome to coordinate this process of healing.
• 31:52
  SPEAKER_02: And they carry signals that tell cells to produce collagen, reduce inflammation, renew tissue.
• 31:58
  SPEAKER_02: Um, so what we've done, why does this matter?
• 32:01
  SPEAKER_02: So we took over three trillion plately derived exosomes into a single product, and every batch is uh tested for dose.
• 32:09
  SPEAKER_02: There is a verified dose.
• 32:11
  SPEAKER_02: So when you apply your product, you're flooding your skin cells with the repair signals, telling your cells, okay, it's time to rebuild, it's time to lower the inflammation, all of the signals we talked about that uh are um are crucial for repair processes.
• 32:26
  SPEAKER_02: And the key here also is that the exosomes are not doers, they're their message.
• 32:31
  SPEAKER_02: So that it's your cells, your own cells that are doing the work.
• 32:36
  SPEAKER_02: And that's why I think it's so powerful.
• 32:38
  SPEAKER_02: You know, you work with your biology.
• 32:40
  SPEAKER_00: It's not the exosomes that are doing it.
• 32:43
  SPEAKER_00: They're allowing for the signaling to happen.
• 32:45
  SPEAKER_00: I mean, that's I think that really does get lost in translation.
• 32:48
  SPEAKER_00: I've seen that repeatedly, that people don't seem to grasp that component.
• 32:52
  SPEAKER_00: And um, you know, also more importantly, understanding cell signaling.
• 32:57
  SPEAKER_00: I mean, I know you don't like you know, cell biology, but really we have to we have to signal ourselves at the end of the day.
• 33:04
  SPEAKER_00: I would love to talk more about, you know, in terms of like when you guys, and I know you've you've spoken about this also.
• 33:10
  SPEAKER_00: What was some of the things you had to do research on before you created the product?
• 33:14
  SPEAKER_00: What were some of the the due diligence that you did on your part to make sure you were delivering the best?
• 33:19
  SPEAKER_03: I'll answer the question.
• 33:20
  SPEAKER_03: I just want to give you props, you know, what you said right now before about uh basically like allowing the body to do its own function.
• 33:28
  SPEAKER_03: It's so it sounds to me, by the way, I love cell biology.
• 33:31
  SPEAKER_03: I just don't like the word the cellular love.
• 33:35
  SPEAKER_03: I think you know, I it's like it's I I'm haunted by this word.
• 33:38
  SPEAKER_03: I hear it 700 times a day.
• 33:40
  SPEAKER_03: But anyway, I I just want to give you an idea.
• 33:43
  SPEAKER_03: That is why we started a podcast.
• 33:46
  SPEAKER_03: Like we said, you know, so we have a podcast called Biohacking Beauty.
• 33:50
  SPEAKER_03: We basically told ourselves, hey, who's gonna listen to this podcast?
• 33:53
  SPEAKER_03: You know, in the beginning, it's like it's gonna be our customers.
• 33:55
  SPEAKER_03: They already bought the product, they're gonna hear that we we are, they're gonna understand we have a podcast, they're gonna listen to it.
• 34:00
  SPEAKER_03: We said there isn't an ingredient that we can put in skincare that is going to correct poor sleep habits or poor habits in general, by the way.
• 34:11
  SPEAKER_03: We need to, there is an invisible ingredient that's gonna make our skincare work better.
• 34:16
  SPEAKER_03: And that's how our, you know, patient compliance basically.
• 34:19
  SPEAKER_03: So how our customers are gonna behave.
• 34:21
  SPEAKER_03: Let's build a communic a communication platform to tell them how we how we would like them to behave.
• 34:27
  SPEAKER_03: Hey, you are going to get uh a few multiples of better skin regeneration if you're going to shut your eyes between 10 p.m.
• 34:36
  SPEAKER_03: to midnight.
• 34:37
  SPEAKER_03: That's your golden hour, you know, 10 to 2 in the more in the morning.
• 34:41
  SPEAKER_03: You do that, you get better skin.
• 34:43
  SPEAKER_03: You don't eat simple sugar, you get better skin, right?
• 34:46
  SPEAKER_03: Um, we so that's to your point.
• 34:49
  SPEAKER_03: All we can do is two-thirds, the other third, which I would argue is even more than a third, we need to find we need people to do on their own.
• 34:57
  SPEAKER_03: Unfortunately, fortunately, however you want to call that.
• 35:00
  SPEAKER_02: Yeah.
• 35:01
  SPEAKER_02: But also to get back to your question of like with vampire exosomes in particular, what I think what innovation we are bringing to the exosome space, it's also respecting that part of like, okay, exosomes are not doers, your cells are.
• 35:17
  SPEAKER_02: So, okay, exosomes will tell your cells, okay, we need to get to work, we have repair to do.
• 35:23
  SPEAKER_02: And then looking at like what's the best environment for cells to do that, to act on it.
• 35:28
  SPEAKER_02: What do they need?
• 35:29
  SPEAKER_02: So they need sedator fuel, they need NAD plus.
• 35:32
  SPEAKER_02: So with uh in the case of vampires exosomes, we also have a key ingredient there called rejuvenate D, and that helps your skin cells to uh utilize their own NAD to fuel you know the work that cells need to do.
• 35:46
  SPEAKER_02: And and we talked, I think, a little bit about it uh on this podcast, and I'm sure you listeners know that NAD plus declines uh significantly with age.
• 35:55
  SPEAKER_02: So pairing it with excessome signaling that really changes how the product works.
• 36:00
  SPEAKER_02: And that's why I mean we get um since we launched the product last year, it's like outperformed everything we've done.
• 36:07
  SPEAKER_02: We love all of our products equally, they're all our babies, but this baby is just what it's a top performer.
• 36:13
  SPEAKER_03: It's reading the New York Times at the year and a half in bed.
• 36:16
  SPEAKER_02: Yeah, and speaking of more like uh house renovation analogies, like if you if your skin cells are uh a construction crew, then exosomes is the blueprint.
• 36:27
  SPEAKER_02: The NED plus is what helps them do the job is the coffee is the coffee, yeah.
• 36:37
  SPEAKER_02: In case if you don't have NED plus, even though the the there is a blueprint, they're not gonna do anything.
• 36:43
  SPEAKER_02: And the opposite is true too.
• 36:45
  SPEAKER_02: Like NED plus without exosomes, okay, it will give them uh energy to go about them, their functions.
• 36:52
  SPEAKER_02: But if you have the best blueprint, you know, know exactly what to do, that's also gonna be better.
• 36:58
  SPEAKER_02: I hope that makes sense.
• 36:59
  SPEAKER_03: Yes, that was great.
• 37:00
  SPEAKER_02: It all works together.
• 37:01
  SPEAKER_03: I want to make sure I I cover a few things that came to mind just so so I don't for that I don't forget them.
• 37:07
  SPEAKER_03: Uh the first thing you asked, like what kind of special consideration we had to address within this specific product.
• 37:15
  SPEAKER_03: So, first is testing.
• 37:17
  SPEAKER_03: Unfortunately, first of all, we you you can you you can't really own a patent within this this field.
• 37:24
  SPEAKER_03: What we're what I'm going to say right now wasn't to make us a the only company to fill in the blank, it was to introduce more uh integrity into this field, which is like a Swiss cheese as far as holes.
• 37:39
  SPEAKER_03: Okay, it's it's it's really insincere.
• 37:44
  SPEAKER_03: So basically, right now there is no onus, there is no there is no scrutiny that I need to go through after I make claims about my exosomes.
• 37:55
  SPEAKER_03: So I can say my exosomes are are supercharged with uh what did we say before the podcast started?
• 38:01
  SPEAKER_03: With uh good thoughts and prayers.
• 38:03
  SPEAKER_03: And I don't need to prove any of that, right?
• 38:05
  SPEAKER_03: Uh and I obviously people claim things about plant exosomes or different types of exosomes as far as you know their their their capabilities.
• 38:15
  SPEAKER_03: Very little needs to needs to be proven.
• 38:18
  SPEAKER_03: So the first thing about testing is we wanted to have you know, we wanted to have a test that is batch-oriented, which means it it correlates with the product that you or or the a consumer bought, and they can see that we've validated the amount of exosomes, what's inside, etc.
• 38:35
  SPEAKER_03: So exosomes are not all the same.
• 38:36
  SPEAKER_03: Exosomes can be bad, by the way.
• 38:38
  SPEAKER_03: We need to test and make sure what's inside of them.
• 38:40
  SPEAKER_03: It's just it's just the envelope.
• 38:42
  SPEAKER_02: Yeah, it's just a message.
• 38:43
  SPEAKER_03: Exactly.
• 38:44
  SPEAKER_02: Yeah, yeah.
• 38:44
  SPEAKER_02: It can be a message of uh cell death for that matter.
• 38:47
  SPEAKER_02: Yeah.
• 38:48
  SPEAKER_02: Right.
• 38:48
  SPEAKER_03: So we have a a test that shows, you know, per batch what's inside the exosome, what and and shows that it's at a very high standard, basically.
• 38:58
  SPEAKER_03: That's number one, it holds us to a higher standard, and we hope other companies follow suit.
• 39:03
  SPEAKER_03: That's what I kind of tried to allude to in the beginning.
• 39:06
  SPEAKER_03: It wasn't to make us like a unique product, it was to hope that the that that it we would lead the industry towards that direction because no other company does it currently.
• 39:18
  SPEAKER_04: Right.
• 39:18
  SPEAKER_03: And I don't think so.
• 39:19
  SPEAKER_03: By the way, uh, of course, I don't know all the companies of the go on the globe, but from what I know, no other company publishes data about their exosomes.
• 39:28
  SPEAKER_03: The second thing we needed to do before we chose platelet-derived exosomes, we need to understand, we needed to understand what exosomes would be statistically the most potent.
• 39:38
  SPEAKER_03: Yeah, okay.
• 39:39
  SPEAKER_03: So all every exosome that's gonna be that's gonna be harvested is gonna be slightly different.
• 39:44
  SPEAKER_03: But statistically, which ones are gonna create the most amount of regeneration?
• 39:48
  SPEAKER_03: So most times that you hear about exosomes, even uh, ekta, what you said when you described the exosome, you mentioned many, many things that the the exosomes have.
• 39:59
  SPEAKER_03: Yeah, but what we care about the most are something called micro RNAs.
• 40:05
  SPEAKER_03: Not RNA, not mRNA, micro RNAs.
• 40:08
  SPEAKER_03: And the reason that we care about microRNAs the most is that microRNAs are like a very unique type of police, if you would, that makes your uh cells behave at an optimal fashion at the time of at the time of interaction, right?
• 40:24
  SPEAKER_03: It's not not forever, but at the time of interaction.
• 40:26
  SPEAKER_03: In other words, you have microRNAs within each exosome that might say, hey, have really good antioxidant defense.
• 40:34
  SPEAKER_03: Hey, make really good collagen.
• 40:36
  SPEAKER_03: Hey, lower inflammation, hey, go after senescent zombie, like bad old cells, right?
• 40:44
  SPEAKER_03: And statistically, the best types of microRNAs, the most amount of them, the best quality are in platelets.
• 40:52
  SPEAKER_03: Why?
• 40:53
  SPEAKER_03: It's because platelets, as Anastasia said, are those things that are first responders when we get have a paper cut, when we have uh uh something that needs to be healed in the skin.
• 41:04
  SPEAKER_03: So on average, they would have the most amounts of messages that relate to skin health and healing and performance and everything that's got to do with that.
• 41:16
  SPEAKER_03: So the type we had to do, we had to do all the testing.
• 41:19
  SPEAKER_03: And then exactly like Anastasia said, 99% of ingredients that someone's gonna be trying to use with exosomes are actually gonna harm the exosomes.
• 41:28
  SPEAKER_03: So when they're gonna live together in the bottle, they're gonna damage the exosomes.
• 41:31
  SPEAKER_04: Yes.
• 41:32
  SPEAKER_03: Some things that people would know are like peptides, vitamin C, acids, like really most of the actives that you could think of.
• 41:40
  SPEAKER_03: Even NM, you know, even uh a lot of the um NAD precursors that we that we use with other products cannot be combined with exosomes, like NMN, NR, whatever.
• 41:51
  SPEAKER_03: So these are kind of the three pillars that we that we needed to figure out.
• 41:56
  SPEAKER_03: And if exosomes work topically, they're gonna dry out the skin.
• 42:00
  SPEAKER_03: They're not gonna dry out the skin, your skin's gonna be drier.
• 42:03
  SPEAKER_03: Part of their effect, that turnover, etc., you're gonna you're gonna feel like your skin is drier.
• 42:08
  SPEAKER_03: So we needed to go through all the ingredients that actually can be used, or you know, sift through ingredients and what can be used to find out how we can support skin barrier within within that that limited amount of ingredients that we can use.
• 42:23
  SPEAKER_03: So supporting with supporting it with NAD, supporting skin barrier so we don't dry the skin out, and ramping up significantly the amount of exosomes that we have there.
• 42:33
  SPEAKER_00: That's very, I mean, I I love that you went through that.
• 42:35
  SPEAKER_00: And I I think it's interesting because you're pointing out, I mean, you've definitely you've done your very best to do your due diligence, but I also you've pointed out a very important topic here, I mean, and I think that's the idea that there's a lot that needs to be understood, you know, about how to use exosomes and topicals.
• 42:52
  SPEAKER_00: It's and I think that's what's differentiating right now.
• 42:54
  SPEAKER_00: When I look at the space, I've interviewed a lot of brands that are utilizing exosomes.
• 42:58
  SPEAKER_00: But one thing that I think is a huge differentiating factor is exactly what you said, which is there's a lot that you cannot combine in a formulation.
• 43:06
  SPEAKER_00: There's a lot that needs to be understood about their bioactivity and what elicits the actual bioactivity and what hinders it.
• 43:13
  SPEAKER_00: And I think a lot of times we fall into the trap of thinking, okay, you know, if it's if we're claiming that they're there, then they're there.
• 43:22
  SPEAKER_00: You know, people will talk about electron microscopy and they'll talk about, well, you can you see them under microscopy and all that.
• 43:28
  SPEAKER_00: But it's like I beg to differ because I think seeing them is one thing, but then, you know, watching their activity is another thing.
• 43:35
  SPEAKER_00: And so those kind of topics is just simply not being addressed right now on the manufacturing side, right?
• 43:40
  SPEAKER_00: The labs that are creating them.
• 43:41
  SPEAKER_00: And this is kind of a message if anyone's listening on the lab site, right?
• 43:45
  SPEAKER_00: Like the academia side, I think it's worth creating these tests that are accessible to companies because it's not that companies don't want to do their due diligence.
• 43:54
  SPEAKER_00: It's just that it's very expensive.
• 43:56
  SPEAKER_00: If you go out there and you want to do your own Eliza, you want Do your own bioactivity testing on these products batch by batch, you want to make sure that every batch is the same, right?
• 44:07
  SPEAKER_00: That kind of stuff that's millions and millions.
• 44:11
  SPEAKER_03: We got quoted, we got quoted a million dollar retainer.
• 44:13
  SPEAKER_02: Yeah, there you go.
• 44:15
  SPEAKER_02: Like you said, I wish it was more accessible, but then I think and and I hope that brands will find a way to do it.
• 44:23
  SPEAKER_02: But for we held off launching our product, you know, until we we were able, we were in a position to do that because we wanted consumers to to have as much visibility to what they're getting.
• 44:36
  SPEAKER_02: Because it is on a on a price side.
• 44:39
  SPEAKER_02: So, you know, it comes with extra-man said certifications and and and and you know, receipts.
• 44:47
  SPEAKER_00: No, it's absolutely I I agree.
• 44:48
  SPEAKER_00: But I mean I really applaud you guys for for going that extra mile.
• 44:52
  SPEAKER_00: I think that's wonderful.
• 44:53
  SPEAKER_00: And I think it's really definitely setting a standard in the industry.
• 44:56
  SPEAKER_00: And I and I love that you're doing that, you know, because anyone who wants to do exosomes, they're now gonna think, you know, like there's a brand out there that's they're gonna challenge me on how much science, how much thought I've put into this, you know, and if if I'm just selling a marketing claim or if I'm actually able to speak on testing and all of those things.
• 45:13
  SPEAKER_00: So that's it's a wonderful thing.
• 45:14
  SPEAKER_00: Um, I want to move on.
• 45:15
  SPEAKER_00: There's a beautiful product in your lineup, the blue peptide spray.
• 45:18
  SPEAKER_00: Let's dive into this and what really was the the driver behind you wanting to create a product like this.
• 45:23
  SPEAKER_02: For sure.
• 45:24
  SPEAKER_02: The blue peptide spray, we when we were thinking about this product, we really wanted to uh be part of uh everyone's day and life.
• 45:34
  SPEAKER_02: And like with accessone product, it's a ritual, right?
• 45:37
  SPEAKER_02: You have to wait, you have to really think about what I can mix it with, what can I layer?
• 45:42
  SPEAKER_02: Like it's a it's a ritual and it's it's some thinking is involved here when you uh apply it.
• 45:47
  SPEAKER_02: With the blue peptide spray, we want it to be like more like easier, right?
• 45:52
  SPEAKER_02: And it really what it is, it's a mitochondrial optimizer in the midst.
• 45:56
  SPEAKER_02: So the here ingredient is methylene bloom.
• 45:58
  SPEAKER_02: It improves the mitochondrial efficiency, it reduces oxidative stress.
• 46:02
  SPEAKER_02: We combine it uh with the NAD support, so NAD plus uh complex that we have.
• 46:08
  SPEAKER_02: You have you mentioned copper peptides, so proprietary by the way.
• 46:12
  SPEAKER_03: Yeah, you do.
• 46:13
  SPEAKER_02: Yeah, proprietary to us.
• 46:15
  SPEAKER_02: Put a lot of thought and effort into it.
• 46:17
  SPEAKER_02: Since bringing NAD plus precursors into skincare, we've changed it a lot as more science comes to light and more molecules are accessible.
• 46:25
  SPEAKER_02: Anyway, so you you do have like in this mist, like everything that your mitochondria would thrive with and and you could optimize its function, it's in the spray.
• 46:35
  SPEAKER_02: So I stopped at um copper peptides.
• 46:38
  SPEAKER_02: So we have copper peptides there for collagen signaling and superoxide dismutase, um, known as SOD, uh, to neutralize free radicals.
• 46:46
  SPEAKER_02: And it's such a fun product, as you as you as you mentioned, it's light, it's fast, you can put it over makeup.
• 46:52
  SPEAKER_02: I envision people really taking it with them throughout the day as a boost because I think as as uh as Mita mentioned in the beginning, right?
• 47:02
  SPEAKER_02: We uh the conditions change so much.
• 47:05
  SPEAKER_02: He talked about travel, he talked about you know uh blue, blue light exposure.
• 47:09
  SPEAKER_02: There's so many there's pollution, there is so much that's like constantly bombarding our skin.
• 47:15
  SPEAKER_02: And you have this spray that you can just use every time your skin needs a little pick-me-up and needs a little boost, it's there for you.
• 47:23
  SPEAKER_03: I think most if you look at most hydration products, I think for first of all, we would love it if we were confident to introduce products that are used in ways that are not traditional.
• 47:37
  SPEAKER_03: But 99.999% of the time, it's not a good idea.
• 47:41
  SPEAKER_03: You don't you don't want to introduce a product someone needs to use at 11:45, you know, just before noon when the sun is at a certain angle and uh, you know, and a full moon comes out.
• 47:52
  SPEAKER_03: Yeah, but the reason you don't want to do it is because you want to kind of attach what people are doing already.
• 47:58
  SPEAKER_03: It's even it's it's difficult to make yourself remove your makeup at night, let alone you know, create a multi-layered routine.
• 48:05
  SPEAKER_03: So, but sometimes there are opportunities like that.
• 48:08
  SPEAKER_03: I think most hydration products are since they sit on the surface, since they work to kind of just uh prevent uh transepidermal water loss to that matter.
• 48:18
  SPEAKER_03: They are very, it's very rigid as far how to use them, how can you use them over makeup, can you not?
• 48:24
  SPEAKER_03: This is a product that really works on the we found another level on the mitochondria level.
• 48:30
  SPEAKER_03: Okay, I like that on the level of of what creates energy in our skin.
• 48:35
  SPEAKER_03: We mentioned NAD, that's a part of it, but it it it you could really think of it as helping your skin cells make more energy so they can repair themselves.
• 48:46
  SPEAKER_03: That's that's the point, and that is why intuitively it's so easy to reach for it every time you know you're in subpar conditions.
• 48:54
  SPEAKER_03: You're walking down the street, there is pollution, you are in an airplane, you are in front of your computer, and you have a lot of blue light.
• 49:02
  SPEAKER_03: Uh, so all of those things, it's very easy to reach for it and just use it throughout the day.
• 49:06
  SPEAKER_03: And we're very proud of this versatility and its ability to help.
• 49:11
  SPEAKER_00: I love it.
• 49:12
  SPEAKER_00: I have such a pet peeve against sprays.
• 49:15
  SPEAKER_00: And I've said I think I've said this before, but I mean, I for anyone out there that loves sprays, I'm my apologies, but I can't use them.
• 49:22
  SPEAKER_00: Like those the mists that everybody's coming out with, because when I use them, I'm a grease ball at the end of the day.
• 49:28
  SPEAKER_00: I look like I'm a you know, disco ball.
• 49:31
  SPEAKER_00: And so I've always loved products that don't like add that extra heaviness, you know?
• 49:36
  SPEAKER_00: And so you have obviously, I mean, it's it's brilliant thinking on the side of like the actual signaling and what my skin is getting, but also just the consistency of it, right?
• 49:43
  SPEAKER_00: Like the the feel, the user experience.
• 49:45
  SPEAKER_00: Well, I want to I want to move on because you guys, you know, you're doing something very unique.
• 49:49
  SPEAKER_00: And this is something I have not been able to talk about on the podcast.
• 49:52
  SPEAKER_00: And I really want to dive in is this idea of protocol thinking.
• 49:55
  SPEAKER_00: When I, you know, when I was introduced to this, I I think I made a post on LinkedIn a while ago about thinking in the side, like the in the sense of protocols rather than like individual products.
• 50:06
  SPEAKER_00: And a lot of people gave me feedback, but I was like, well, why aren't we talking about it?
• 50:10
  SPEAKER_00: So I want to dive in.
• 50:10
  SPEAKER_00: The LADR, uh, the, you know, what is that?
• 50:13
  SPEAKER_00: And then let's dive into what protocol thinking actually means in the context of skin health.
• 50:18
  SPEAKER_00: Yeah.
• 50:18
  SPEAKER_02: LADR it's our light-activated DNA repair serum.
• 50:21
  SPEAKER_02: And the key ingredient there is actually DNA repair photosomes.
• 50:25
  SPEAKER_02: So those are the enzymes that are literally activated by white, best by red light.
• 50:30
  SPEAKER_02: And when light hits them, the it triggers uh DNA repair at the cellular level.
• 50:35
  SPEAKER_02: And uh at the DNA level.
• 50:37
  SPEAKER_02: Yeah, it was some mitochondrial energy.
• 50:40
  SPEAKER_02: Uh, you know, we've again we've supported the the job of DNA repair enzymes here, everything that the cells and the those enzymes will need.
• 50:48
  SPEAKER_02: So there you have the NAD plus apex that we talked about here.
• 50:51
  SPEAKER_02: So we're gonna boost NID plus um there, it stimulates collagen production, reduces inflammation.
• 50:57
  SPEAKER_02: We've also included spermidine that I mentioned earlier to activate autophagy, so your cells cleanup process.
• 51:03
  SPEAKER_02: Plus, um, it's one of the products that has ergothinine in our lineup, so to protect your mitochondria from oxidative stress.
• 51:10
  SPEAKER_02: And the the protocol um here is that you know, for those, so many, I'm sure of your listeners already have red light therapy.
• 51:18
  SPEAKER_04: Yeah.
• 51:19
  SPEAKER_02: And if you are not supporting the red light therapy alone, you you can only get that far.
• 51:25
  SPEAKER_02: And we can talk a lot about the fact that there is also like as part of red light therapy, there will be oxidative stress, which is kind of a use stress.
• 51:34
  SPEAKER_02: You need to like signal that repair, but you know, there is certain a certain kind of ceiling on results you can get with the red light therapy alone.
• 51:42
  SPEAKER_02: So if you support it uh like with this product, with a lot of product, you you get much faster results.
• 51:49
  SPEAKER_02: So you can do shorter red light exposure, like 10 to 15 minutes, uh, instead of like doing it for 40 minutes.
• 51:55
  SPEAKER_02: Yeah, and uh you don't have to do it every day, you can do it just three times a week.
• 51:59
  SPEAKER_02: So I think a lot of people in longevity space and uh like self-optimizing, some people call it biohiking space, it's all about how can I do less?
• 52:09
  SPEAKER_02: And that's also kind of what we're here for do doing less and getting more results.
• 52:14
  SPEAKER_02: So if you already have red light therapy, you know, this product is best used with it because if you use it without light, you kind of leave half of the results on the table.
• 52:23
  SPEAKER_02: But the good news is that if you don't have red light therapy, you can also apply this product and expose to the natural light best uh by sunrise and sunset that has the red wavelength.
• 52:35
  SPEAKER_02: Yeah, that's a little bit about this product.
• 52:37
  SPEAKER_02: And um the the results that people are seeing, they they they report to us that a lot of people introduced it obviously after they already had red light therapy.
• 52:46
  SPEAKER_02: So they already saw what red light therapy can do along.
• 52:49
  SPEAKER_02: And then when they saw that, wow, like since introducing it, I can actually see results faster.
• 52:54
  SPEAKER_02: That's very rewarding.
• 52:56
  SPEAKER_03: Yeah, and I think you know, this is something that I can't say, oh, this is where it got introduced.
• 53:02
  SPEAKER_03: That that the idea of compounding or the idea of protocol thinking.
• 53:07
  SPEAKER_03: What was it, you know, looking at how drugs interact?
• 53:11
  SPEAKER_03: You know, did pharma look at it first?
• 53:14
  SPEAKER_03: Is it integrative uh practitioners, integrative medicine practitioners?
• 53:19
  SPEAKER_03: I don't know, but but you know, protocol thinking can go way beyond skincare.
• 53:23
  SPEAKER_03: You know, we we did mention sleep, we did mention light, we mentioned all of those things, but it could be also the supplements you're taking.
• 53:28
  SPEAKER_03: It could be, you know, if your skincare doesn't work anymore, especially like peptide skincare or skincare that has a lot of again, a lot of calls for repair.
• 53:38
  SPEAKER_03: It's not that the actives are are not there anymore.
• 53:40
  SPEAKER_03: Sometimes they are in the case of in some antioxidants, but for the most part, the actives are there.
• 53:47
  SPEAKER_03: Your skin is just like depleted.
• 53:49
  SPEAKER_03: So your you you know, uh it could be it could be how you support your mitochondria, how you support energy, how you support, you know, your magnesium levels are extremely important for skincare to work, for example, or zinc, for example.
• 54:02
  SPEAKER_03: We know, just as a side note, we know high levels of zinc are gonna make your Botox last longer, as an example, right?
• 54:09
  SPEAKER_03: Like uh there is many things that work in synergy, and we can think of them as protocol thinking.
• 54:15
  SPEAKER_02: Yeah, I mean, for us also protocol thinking, uh, like I mean, I mentioned this giving this information to all our users, and most of the time it's in the form of podcasts, because there we have long-term format.
• 54:27
  SPEAKER_02: So we record like okay, sleep optimization as a skincare tool, and then you'll have a protocol of like everything you can do to improve your sleep and the way it affects skin in particular.
• 54:38
  SPEAKER_02: Or we did one for barrier repairing, all the steps you can do, or all the you know, when it comes to sun protection or mitigating pigmentation, there's like protocols, Max, like starting, you know, going diving deep about I think we have facial exercises to do in front of a red light panel, I think.
• 54:58
  SPEAKER_03: Yeah, given that.
• 54:58
  SPEAKER_03: So there are there are many layers to that.
• 55:00
  SPEAKER_02: Yeah, so so that's also like uh the protocol thinking, it's not only in like the fact that yes, if you look at let's say our products, they are kind of a protocol, and you can see how just the line is a protocol in itself, but it's it's it's beyond of that.
• 55:17
  SPEAKER_02: We you know we give you more tools beyond products, uh, and yeah, we try to it's the logic.
• 55:23
  SPEAKER_00: It's the logic.
• 55:24
  SPEAKER_00: You're building a logic out, and I think that's why I think that's what draws me to this, right?
• 55:28
  SPEAKER_00: And I I mean when I first I think you you were right when you said I think pharma came up with this, which it had to because when you look at drugs, there there's always a protocol.
• 55:37
  SPEAKER_00: There's not a single, you know, doctor in the world that would say otherwise.
• 55:41
  SPEAKER_00: Because drugs, I mean, think about it.
• 55:44
  SPEAKER_00: We look at everything with drugs, right?
• 55:46
  SPEAKER_00: We look at what else are you taking, when are you taking it, in what dose?
• 55:50
  SPEAKER_00: Do we microdose?
• 55:51
  SPEAKER_00: Do we, you know, everything is possi that can possibly be considered, we consider it.
• 55:56
  SPEAKER_00: Lifestyle changes all of it.
• 55:57
  SPEAKER_00: So this is a topic that I think, yeah, if there's anything we want to adopt from the drug development world, it should be protocol thinking because that is mimicking the human body.
• 56:08
  SPEAKER_00: And that's why I just, I mean, I love that you guys are doing that.
• 56:11
  SPEAKER_00: And I love that you've incorporated that into your entire the DNA of the brand because this actually reframes skincare.
• 56:18
  SPEAKER_00: It it optimizes skincare.
• 56:20
  SPEAKER_00: And I and I feel like I hope in the next 10 years, right, people are gonna be asking that question of, well, what's best for me during this time, this phase of my life?
• 56:30
  SPEAKER_00: You know what I mean?
• 56:31
  SPEAKER_00: Like, like for women, for example, you know, as to say, you know, perimenopause, menopause, we go through so many changes.
• 56:37
  SPEAKER_00: Our skin changes.
• 56:39
  SPEAKER_00: We I would love to see that conversation one day when we're going to our doctors, going to our aestheticians and saying, give me the protocol I need for this decade of my life, you know?
• 56:49
  SPEAKER_02: And in early, in like I think 2020, I remember I wrote uh a post uh on social media about syncing uh your skincare with your cycle, which at the time was pretty revolutionary as well, because yeah, it's not just the the decades, right?
• 57:06
  SPEAKER_02: Which is very true.
• 57:07
  SPEAKER_02: And uh a lot of our clients are um you know, perimenopause, menopause, but even when you do have a cycle, you you have like monthly fluctuation of hormones, you know, that you have to your skin changes and how can you adapt to it and and you know, not have everything that comes with it, like hormonal acne or whatnot.
• 57:28
  SPEAKER_02: There are ways to to look at how it affects skin.
• 57:31
  SPEAKER_03: Um by the way, by the way, you want to talk about again a paradigm shift of you know, a big subset of people is obviously GLP1s and how that weight loss, you know, injections in general, and how they will affect skincare.
• 57:47
  SPEAKER_03: I mean, shout out to Image, a very, very cool company, very cool skincare company, that decided that they're making a product designated for people who are go who are going through with GLP ones.
• 57:59
  SPEAKER_03: Do I think it's needed?
• 58:01
  SPEAKER_03: Probably not, because you are you are still an individual past that.
• 58:04
  SPEAKER_03: I you're not now a category of people as a whole, but I think it's a really cool idea that they went that way, right?
• 58:11
  SPEAKER_02: Like yeah, looking at uh as Acta was saying, there are there are certain things that you know affect your skin from the different levels, be it hormonally, be it like uh you know what you do to yourself through peptides and just really serving.
• 58:26
  SPEAKER_03: Yeah, but but spoiler alert, we're actually so this is a this is a part of young goose that is that is that we we're building right now under the surface.
• 58:34
  SPEAKER_03: So very soon we're gonna launch an AI kind of camera ability to kind of decipher what's going on on a pretty deep level, but uh level that that AI allows us now.
• 58:45
  SPEAKER_03: And what we're gonna launch through our partners in clinics, because we have 140 clinics in the states that offer young goose.
• 58:52
  SPEAKER_03: And you know, if someone goes to the website, they can kind of search which one's closest to them.
• 58:56
  SPEAKER_03: We're gonna have a dry blood spot test that tests how your cells create different ingredients for your skin.
• 59:03
  SPEAKER_03: It's called metabolom metabolomic, so not metabolic, but metabolomic testing.
• 59:08
  SPEAKER_03: And we'd be able to, of course, you know, we're a skincare company, we're gonna, you know, your physician's gonna be able to recommend products, obviously, to what's good for your skin.
• 59:17
  SPEAKER_02: You can actually track the metabolites, you know, you can retest, right?
• 59:21
  SPEAKER_02: So you can actually now with testing track your skincare products, like you apply them and you see what's actually changing in your body, what did the offeny plus actually go up, uh etc.
• 59:35
  SPEAKER_02: So that's that's something we've been working on for a really long time.
• 59:39
  SPEAKER_02: We were looking to launch it like two years ago.
• 59:42
  SPEAKER_02: Uh it has to be perfect.
• 59:43
  SPEAKER_03: It has to be has to be perfect.
• 59:45
  SPEAKER_03: And um, our hope is that you know practitioners are gonna be empowered also to recommend things past skincare again, like supplementation, lifestyle habit, things like that.
• 59:54
  SPEAKER_03: Because as we said, everything works together.
• 59:56
  SPEAKER_03: At the end of the day, if you only use skincare to you know to interact with those deficiencies, you're are you gonna get better results?
• 1:00:03
  SPEAKER_03: Yes, but we want to obviously create better humans, you know, that function better, that have better cellular function as a whole.
• 1:00:08
  SPEAKER_02: So as much of time and effort we put into like uh educating our um consumers, we also educate our wholesale partners.
• 1:00:18
  SPEAKER_02: We have a you know program that we we're like almost done creating that will support also this rollout, so they actually are much more versed in in that uh longevity space, and how can they support their patients to get better results and to work not just with our products, but yeah, in general, be like kind of longevity skin health certified and have that background because they weren't taught that at schools and not everybody has the time to see through their research.
• 1:00:47
  SPEAKER_02: So having uh the place where they can do that.
• 1:00:50
  SPEAKER_00: That's amazing.
• 1:00:51
  SPEAKER_00: I'm really excited to hear that.
• 1:00:52
  SPEAKER_00: That's actually very, very brilliant because I mean, exactly to your last point, there's nowhere to learn this stuff.
• 1:00:59
  SPEAKER_00: And I mean, you can go through, I mean, I've gone through what, like 30 years of my life in medical training, and I can tell you honestly, I learned more in a month of life than I learned in school.
• 1:01:11
  SPEAKER_00: So we don't learn any of this stuff, you know?
• 1:01:13
  SPEAKER_00: And it's really, really difficult to, I think, understand longevity for a lot of physicians.
• 1:01:18
  SPEAKER_00: I've seen a lot of physicians try to, you know, and and this is uh feeding into my next question for you guys is like this idea of like, what really is biohacking?
• 1:01:26
  SPEAKER_00: What are we optimizing?
• 1:01:27
  SPEAKER_00: Like a lot of physicians are having a hard time wrapping their heads around it, especially in the skin health space.
• 1:01:32
  SPEAKER_00: But I think you're right in the sense of like, let's give them a framework, you know, and providing them the data, I think is going to be really, really intuitive on their end to be like, oh, okay, this is what it means.
• 1:01:43
  SPEAKER_00: This is how I can incorporate this into my patient care, into my actual education that I do with patients.
• 1:01:48
  SPEAKER_00: That's huge.
• 1:01:49
  SPEAKER_00: Um, so really hats off to you guys for thinking ahead like that.
• 1:01:52
  SPEAKER_00: That's amazing.
• 1:01:52
  SPEAKER_00: Yeah.
• 1:01:53
  SPEAKER_00: And so I mean, my next question though, I want to uh I want to introduce my next question, which is really what is that balance between like biohacking and maybe overoptimizing?
• 1:02:01
  SPEAKER_00: I mean, I would love your your you know words of wisdom on that topic because we hear biohacking a lot these days, but I think it's being misused also, you know, in some ways.
• 1:02:10
  SPEAKER_03: First of all, I think intuitively that's a very I mean the problem that we have, well, Anastasia and I love the biohacking community.
• 1:02:19
  SPEAKER_03: It is our home.
• 1:02:20
  SPEAKER_03: Yeah, and we are very grateful to this community to this day.
• 1:02:23
  SPEAKER_03: Every time we go to a biohacking conference, that's you know, the best thing that that we have going on this year, that that year, and this year too.
• 1:02:30
  SPEAKER_03: However, the problem we have with the biohacking community, the word is that it is very aggro, it's very forceful.
• 1:02:40
  SPEAKER_03: And I think, you know, it is it it's running the risk everywhere, but it's but specifically in skincare, turning it to another form again of stress, of just like pushing further than physical limits.
• 1:02:54
  SPEAKER_02: So I mean we do we do think about it constantly, talk about it constantly.
• 1:02:58
  SPEAKER_02: Uh the bikeing uh world can be obsessive, and you know, people are tracking everything, they're they're they're so busy worrying about optimizing everything, and it can be really scary to to mess up or forget the step, and and and you know, it so all of it could result into like more stress, bad stress.
• 1:03:20
  SPEAKER_02: And our philosophy when we're when we're calling ourselves uh biohiking skincare, it's actually like to remove the extra steps and remove the overthinking and and like to simplify, you know, that's don't add more products, make the ones you use work harder.
• 1:03:35
  SPEAKER_02: And that's why we we kind of have this framework of addressing all 12 hallmarks of aging is you know, if you if you choose your protocol, which in our case protocol does not have to be 12 products, it could be easily like you know three to four products, but they will address all of those needs and stack and compound everything you need long term.
• 1:03:57
  SPEAKER_02: So that's really I think we're how we think about it.
• 1:04:00
  SPEAKER_03: Yeah, I think 12-step routine is possible just to just to for everyone who is into their steps 12-step routine.
• 1:04:06
  SPEAKER_03: If you're that person like Anastasia is, not saying about the amount of products that she uses, but if you're a product person like Anastasia that have seemingly seemingly endless amount of output of the amount of energy that she can dedicate in every little thing, you know, she's a co-CEO of a company, mother, creator, writes everything, oversees everything, does a 12-step routine, does her facial exercises in front of red light in the evening.
• 1:04:36
  SPEAKER_03: Guess who's not like that?
• 1:04:38
  SPEAKER_03: That's this guy, yeah, pointing at himself for those who are listening.
• 1:04:43
  SPEAKER_00: But that's why she looks amazing, though.
• 1:04:44
  SPEAKER_00: I mean, she's radiant.
• 1:04:46
  SPEAKER_03: I agree, I agree.
• 1:04:47
  SPEAKER_03: But the thing is this if you are that person, if you can match this level, yeah, with you know, being very mindful and everything else, we talked about you know a little bit about diet, other biohacks like red light, hyperbaric oxygen therapy, HIT training, optimized nutrition, blah blah blah, and you want to push your skin further and you have the ability to be to be very mindful with every product, see how you react to every product, build carefully and and and stack things, do it, go for it.
• 1:05:18
  SPEAKER_03: But most people, my my opinion is that, of course, it's not only my opinion, but my experience is that it is true that we have decision and attention fatigue.
• 1:05:27
  SPEAKER_03: And yeah, it is our responsibility as a brand to say we don't want to be the entire your entire decision journey during the day or your entire intention journey during the day, because again, we're shooting ourselves in the foot.
• 1:05:43
  SPEAKER_03: We want to both what I call it we have two budgets we have financial budget and we have attention budget.
• 1:05:49
  SPEAKER_03: We want to encroach on your budget to it to a to a to a degree which you are comfortable in.
• 1:05:54
  SPEAKER_03: So for me, for example, it's about three, four products maximum.
• 1:05:57
  SPEAKER_03: I'll do that and I'll have enough in.
• 1:06:00
  SPEAKER_03: Enough output available, enough bandwidth available, do hyperbaric oxygen therapy or do something else that's very good for my health.
• 1:06:07
  SPEAKER_03: Never mind.
• 1:06:08
  SPEAKER_03: I don't want to brag with the wellness things, but that we do, but we do wellness things as well, and they're important as well.
• 1:06:14
  SPEAKER_03: And make sure my diet's on point and I'm not being lured that the mashed potatoes are not calling me too forcefully, right?
• 1:06:21
  SPEAKER_02: I mean, it's important to realize that the nervous system doesn't care if if if what's in your skincare products, what's in your formula, if the whole ritual gives you anxiety and you you're just in a constant like the hamster wheel, hamstering, yeah, hamster wheel.
• 1:06:42
  SPEAKER_03: Um we saw it with the nutrition.
• 1:06:44
  SPEAKER_03: We saw it with nutrition.
• 1:06:45
  SPEAKER_02: Yeah.
• 1:06:46
  SPEAKER_02: Um we just really want that the the skincare ritual with us would feel like uh doing less and and getting more as a result, and that's the whole point.
• 1:06:56
  SPEAKER_03: Yeah, I remember we when we again when we now everything is diverging, but when we started again, our we had a consultancy in the biohacking space uh before starting young goose, and we were uh involved in in in a lot of uh industries that are now that now seem separate, like keto, ketogenic diet, for example.
• 1:07:14
  SPEAKER_03: That's part of biohack.
• 1:07:15
  SPEAKER_03: Yeah, you know, fit 2015.
• 1:07:16
  SPEAKER_03: That those were the same people.
• 1:07:18
  SPEAKER_03: There were they weren't different.
• 1:07:20
  SPEAKER_03: It was like keto, peptides, biohacking, it's the same people, right?
• 1:07:24
  SPEAKER_03: So I remember talking to people as far as nutrition, and the way they talked about the amount of you know attention they gave they gave their nutrition every day, testing whatever, 700 monitors on them, and and and you know, it they read all the latest articles and stuff like that.
• 1:07:41
  SPEAKER_03: And you were like, Wow, I am not you, but thank you for paving the path.
• 1:07:45
  SPEAKER_03: I'll pick and choose whatever I can do, right?
• 1:07:47
  SPEAKER_03: Yeah, so and I and but we do know people that that that that have developed a you know a very stressful relationship with with healthy eating, with and it became unhealthy for them to obsess about healthy eating.
• 1:08:04
  SPEAKER_03: And in skincare, we we cannot do that.
• 1:08:06
  SPEAKER_03: In skincare, the minute we are starting to introduce negative emotional outputs, uh inputs, I'm sorry, into the in into people's psyche, again, as a brand, we're gonna get we're gonna give you less results.
• 1:08:18
  SPEAKER_03: So it's a very fine line if we are interested in having a relationship with our customers for you know for 10 years, for 20 years, for 30 years, which is what longevity scancare is supposed to be doing.
• 1:08:28
  SPEAKER_00: Yes, absolutely.
• 1:08:29
  SPEAKER_00: No, very well said, and I, you know, I've learned so much in this conversation, honestly, you guys.
• 1:08:34
  SPEAKER_00: I can't thank you enough.
• 1:08:35
  SPEAKER_00: I mean, this is this is the exact kind of I think uh well thinking that we need to propagate in this industry because there need to be more intelligent questions asked, right, at the end of the day.
• 1:08:45
  SPEAKER_00: Like we can't keep going as you said, the hamster wheel.
• 1:08:49
  SPEAKER_00: We got to get off that hamster wheel and we have to make a new wheel.
• 1:08:53
  SPEAKER_00: You know, like let's get off.
• 1:08:54
  SPEAKER_00: And so, I mean, things like, you know, youthful skin as a behavior, that's a huge takeaway from a conversation like this, you know, and then the whole conversation around recovery capacity and understanding what, you know, sequencing of, you know, anything is, right?
• 1:09:08
  SPEAKER_00: And the biology and the logic and physiological logic of these kind of products, that is something that it's not going to happen overnight.
• 1:09:16
  SPEAKER_00: But I really feel like once people start using products like this in a meaningful way, you will see results that are just incomparable to anything else, you know?
• 1:09:25
  SPEAKER_00: And I think I would tell you you had said this at one point in the conversation, you said about the whole, you know, instant, or I don't know, I think Anastasia, you said this about the instant gratification thing where it's like even if you go to get something done, you're gonna have damage down the road, you know?
• 1:09:38
  SPEAKER_00: And that's what I think consumers have to start understanding is that you can get whatever you want done, but there is going to be an aftermath.
• 1:09:48
  SPEAKER_00: Your your skin doesn't forget, you know, no organ forgets.
• 1:09:51
  SPEAKER_00: Like we talk about this in I have a you know background in GI, I can tell you with the liver, right?
• 1:09:56
  SPEAKER_00: Like the liver is one of the most regenerative organs in our body, but the liver never forgets.
• 1:10:00
  SPEAKER_00: It has thousands of enzymes working so that it can deal with all of your stuff, you know, and and then it remembers what it can and cannot tolerate.
• 1:10:08
  SPEAKER_00: And it remembers its thresholds, and every organ works like that.
• 1:10:11
  SPEAKER_00: So I think when we start thinking in those terms, we reprogram a lot, you know, whether it's psychological, whether it's, you know, biological, it doesn't matter.
• 1:10:19
  SPEAKER_00: We're doing a reprogramming.
• 1:10:20
  SPEAKER_00: And so, anyways, without me ranting too much, I think this is amazing.
• 1:10:24
  SPEAKER_00: And I can't thank you guys enough for this wonderful conversation.
• 1:10:26
  SPEAKER_00: I've learned so much.
• 1:10:27
  SPEAKER_02: Thank you so much for having us.