How Brands Are Balancing Human Authenticity with AI Efficiencies
"MediaTalk" host Mike Reynolds sits down with Mike Donoghue, CEO and co-founder of Subtext, to discuss how AI is reshaping brand-consumer relationships in today's cluttered digital landscape. Subtext, a short message service marketing platform, recorded remarkable growth last year, notching a more than 100% revenue increase in 2025.
Donoghue emphasized that while AI is inevitable, its proper application is critical. Rather than replacing human voices, Subtext uses AI to analyze consumer responses and generate actionable insights. "People want to talk through machines, not to machines," he…
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