How to Turn Marketing Qualified Leads into Sales Qualified Leads | Ep. #484

Marketing School - Digital Marketing and Online Marketing Tips · Nov 27, 2017 · 9m

In Episode #484, Eric and Neil discuss how to turn marketing qualified leads into sales qualified leads. Tune in to learn the difference between a marketing qualified lead and a sales qualified lead; how to convert an MQL into an SQL through criteria, and how to automate the scheduling and sales calls.

Time-stamped show notes:

[00:29] - Today's topic: How to Turn Marketing Qualified Leads Into Sales Qualified Leads

[00:39] - MQL or marketing qualified leads are actions that are taken inside your email marketing software or marketing automation software. Such as Drip or Marketo.

[00:49] - Once…