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Day 46 - The travel advisor's guide to lead magnet guides & quizzes
Rachel K goes over tips to create for lead magnet guides & quizzes using destination wedding clients as an example, understanding your travel ICA's pain points & tying those to your travel agency's offer, and the importance of using relatable language in communication in your lead magnet. Day 46 of 365 in the Travel Agency in a Year podcast.
Takeaways
Understanding the pain points of your travel agency's ICA
Avoiding industry jargon and using language that resonates with your ICA
The skinny
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