#52: The business you actually want is sitting in your someday folder

The Quietly Disruptive Business · Jun 30, 2026 · 11m

Is there a version of your business that you already know about, one that you can see, feel, and describe in detail to anyone who asks... but you haven't built it yet?

That's what today's episode is about and why so many founders keep the business they actually want tucked away in a someday folder.

In this episode, you'll hear:

Why I spent years building the safe version of my business while the real one waited patiently, and what that actually cost me in energy, momentum, and time

Why building the wrong thing is exhausting in a very specific way, and why no matter how hard you work at it, it…