March Madness tips off today: How the NCAA tournament became a cultural phenomenon
March Madness begins in earnest today, and if you have not yet added your bracket to the more than 80 million that are filled out each year, there may still be time to join the fun. After all, you don’t have to follow basketball—or even like it—to join in the sense of community that builds around the tournament. And our craving for that community offers an important lesson for us to consider today.
Author: Ryan Denison, PhD
Narrator: Chris Elkins
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