Integrated Marketing - Aligning Products, Sales Methods and Usage
This time, through the examples of Suntory and Yamasa Soy Sauce, we explain the importance of “integrated marketing” that links products, sales methods, and customer experience.
Suntory has established a method to boost purchasing intent by visualising in-store behaviour using AI cameras, seamlessly linking online advertising with in-store initiatives. In the other case study, Yamasa Soy Sauce identified gaps in customer perception through recipe search data. This led to the development of new products focused on ease of cooking and minimal risk of failure. They also lowered the barrier to…
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