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Beckham Rules the Airwaves | Art News
David Beckham, 51, is dominating the World Cup’s cultural landscape more than the players themselves—raking in hundreds of millions in ad impressions while barely scoring in his MLS career. From turning LA Galaxy into a global brand to luring Messi to MLS, Beckham’s marketing empire outshines even today’s biggest stars like Pulisic, Messi, and Alex Morgan. He’s not just a face in commercials—he’s a Harvard Business School case study, a pitch-side magnet, and the undeniable face of American soccer’s commercial era, proving that off the pitch, his legacy is still kicking. Listen in comfort:Get…
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