Willing & Able, Part 1: Find Buyers Who Can Say Yes

Create High Ticket with Justin Benton · Oct 22, 2026 · 19m

Finding willing and able buyers for high-ticket offers

How do you find buyers who are both willing and able to invest in a high-ticket offer? In this episode of Create High Ticket with Justin Benton, Justin Benton and Jackie Lacroix discuss the difference between interest in an offer and the ability to pay for it.

Jackie introduces her Belief, Build, Buyer framework and explains why selective affluent buyers often look for solutions within trusted, curated rooms. Justin and Jackie also discuss AI’s effect on perceived value and the human trust, discretion and personalized experience that can…