37. Visit Florida President & CEO, Ken Lawson
Bringing with him his Marine background and homegrown Florida story, Ken Lawson has taken VisitFlorida in a bold, refreshing, and transparent direction. Appointed by Governor Scott to right a sinking ship, Lawson has been fundamental in revitalizing the state's tourism bureau, however he still has to fight against hurricanes, national and international competition.
Ken is fluent in Floridian. Ken takes advantage of social media to innovate the way tourists are 'sold' on Florida, he informed us, "We have a program called Share A Little Sunshine where people send their video clips of their…
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