Unauthorized Sellers Are Killing Retail Margins
Retail brand protection is no longer just about stopping counterfeit products. For many brands, the bigger issue is margin loss.
In this episode of The Retail Podcast, Alex speaks with Megan Harman, founder of Thorn Crest, about how unauthorized sellers, copycat products, online price undercutting, broken case packs, and weak reseller agreements can damage retail profitability.
Megan explains how a small online pricing issue can quickly become a wider retail problem. If an unauthorized seller undercuts a brand’s intended price online, the brand may lower its own price to win the sale…
The skinny
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