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Ep.59 From Smiling and Dialing to Digital PR with Marika Flatt
In this episode of Business Growth Spotlight, host Heidi Schalk welcomes Marika Flatt, co-founder of PR by the Book, for a deep dive into the changing world of public relations. Marika unpacks how PR has transformed in the digital era, common pitfalls companies fall into, and why compelling storytelling remains at the heart of every successful campaign. She offers practical tips for seizing media opportunities, navigating the growing influence of AI on PR practices, and winning new clients. Heidi and Marika stress the importance of industry relationships and adapting strategies to an…
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