Emily Vernon: Are You Gathering the Right Customer Insights?
We, as marketers, all understand how important it is to get to know our customers. But what discipline are we bringing to that process? Do we understand the many levels of empathy we need to have for them, and how to translate those insights into the customer experience and product or service?
Today, Emily Vernon, shares so much wisdom about how to look at our customers' experience. We talk about the cumulative experience and how brands can shift from being reactive to cultural moments to being more proactive. Emily shares the three altitudes of empathy - the layers at which we need to…
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