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Navigating Music Licensing Challenges · Story Scaling

• 0:00
  Speaker 1: We are podcastvideoscom.
• 0:01
  Speaker 1: Our goal is to educate, enlighten, engage and entertain.
• 0:05
  Speaker 1: We believe in the power of love and transformation through storytelling.
• 0:14
  Speaker 2: Welcome back everybody.
• 0:15
  Speaker 2: I'm Dan Craft and it's story scaling time again.
• 0:18
  Speaker 2: You recognize the ones that are with me.
• 0:21
  Speaker 2: We got Coco, we got Bang.
• 0:23
  Speaker 2: Recognize the ones that are with me.
• 0:29
  Speaker 2: We got coco, we got bang.
• 0:30
  Speaker 2: And what we're talking about today is music in podcasts.
• 0:31
  Speaker 2: Obviously, there's a lot of questions about use, about legalities, about free music options, and you guys are here because, in addition to being valued staff members here at podcastvideoscom thank you you, dan you are both recording artists on the Lovemore Records label.
• 0:46
  Speaker 2: Yeah, so we got people here who actually have some musical talent.
• 0:51
  Speaker 2: Then we have me.
• 0:53
  Speaker 1: Dan, I don't know.
• 0:54
  Speaker 2: You got a little bit of talent than you did Not.
• 0:56
  Speaker 2: Musically I can barely play a stereo, but you guys are both recording artists.
• 1:02
  Speaker 2: You've both been doing it for a while.
• 1:03
  Speaker 2: You've dealt with the idea of people trying to use music, your music, even in various settings.
• 1:11
  Speaker 2: Sure, you can't just steal, lose somebody's music, lay it over your podcast for an intro, for a clip.
• 1:20
  Speaker 2: You can't take the video and just play it without paying the artist, or at least that's how it works.
• 1:26
  Speaker 2: In a very simplified theory.
• 1:27
  Speaker 2: There are agents and record labels and everything else all over it, but music, particularly for intros and outros, can be an important part of a podcast development.
• 1:39
  Speaker 1: Totally how do you do it?
• 1:41
  Speaker 1: Yeah, that's a good question, I think.
• 1:45
  Speaker 1: Admittedly, I don't have all the answers.
• 1:47
  Speaker 1: I don't think anybody does.
• 1:49
  Speaker 1: Yeah, exactly, nobody really knows.
• 1:51
  Speaker 1: I mean, I do agree with you wholeheartedly it is not good practice to just rip a song off the Internet, or even a short bit of one.
• 1:58
  Speaker 1: Oh yeah, you can't do that.
• 2:00
  Speaker 1: I mean at some point.
• 2:02
  Speaker 1: I mean we see it every day.
• 2:04
  Speaker 1: I mean at some point, I mean we see it every day.
• 2:05
  Speaker 1: People get their content taken down for licensing purposes, even on social media, like much less a full length episode release on, you know, spotify or Apple or anywhere.
• 2:23
  Speaker 2: Like people will take your clips off social media if you are using music that you don't have the license or the rights to use, Because this is pretty and arguably a commercial use of music.
• 2:28
  Speaker 2: The radio station plays the song for us to hear in the car.
• 2:32
  Speaker 2: You know there's a royalty there.
• 2:34
  Speaker 1: Oh yeah, Somebody's getting paid off of that, and so I think it's just a matter.
• 2:38
  Speaker 1: The first thing I would say is how do you do?
• 2:40
  Speaker 1: It is, do your due diligence, I mean, if you can't find royalty-free music.
• 2:44
  Speaker 1: You brought up a good point.
• 2:45
  Speaker 1: People are now creating custom jingles and just you know making music for specific purposes, like intros, outros.
• 2:55
  Speaker 2: This is a specialized area of music.
• 2:56
  Speaker 2: That's not trying to put out a song that goes on the radio.
• 2:58
  Speaker 1: This is jingle writing for 100 100 and there's tons of companies out there that do it.
• 3:04
  Speaker 1: You can find a 15 second bit, 10 second bit that you could slap on the front of your podcast, on the back of it.
• 3:10
  Speaker 3: So I would say the first thing I would say is just be mindful of where you are getting your music and where it's coming from yeah, and I would look at those contracts because even for us, like, if we buy something from online, there's like in that small print that it's for use for only five years or something.
• 3:27
  Speaker 3: Oh yeah, or only 10 years.
• 3:29
  Speaker 2: You haven't necessarily bought it straight out with no strings attached for all time.
• 3:33
  Speaker 3: So if you know somebody that makes music, even better.
• 3:36
  Speaker 1: Right Sure.
• 3:37
  Speaker 3: Now you do, now you do, if you don't meet in Coco.
• 3:40
  Speaker 1: like, what are you doing?
• 3:42
  Speaker 1: Call?
• 3:43
  Speaker 2: Pick up the phone Right.
• 3:44
  Speaker 2: For the folks that don't necessarily want to pay for custom music I hate to say it, but don't want to pay the artist there is free music out there.
• 3:53
  Speaker 2: This is generally pretty much AI generated.
• 3:56
  Speaker 2: This is simple samples.
• 3:59
  Speaker 2: Lots of options out there, lots of genres, lots of speeds and tempos, but there is a way to get music without having to custom create it, having to hire a guy with a guitar or a keyboardist.
• 4:12
  Speaker 2: Let's talk a little bit about those, those availabilities there's.
• 4:16
  Speaker 2: There's sites out there where you can pretty well customize a little.
• 4:21
  Speaker 2: It's not a full length song necessarily, but you can get a little intro, outro.
• 4:27
  Speaker 2: That is custom, a hundred percent.
• 4:29
  Speaker 1: And I can.
• 4:29
  Speaker 1: I mean I'll speak from both sides.
• 4:31
  Speaker 1: I'm the artist, so I believe in paying artists.
• 4:33
  Speaker 1: You know what I mean.
• 4:35
  Speaker 1: I believe people should be compensated for like the work that they put in.
• 4:37
  Speaker 1: Shout out to Addie off cam.
• 4:39
  Speaker 1: You know what I'm saying.
• 4:39
  Speaker 1: You know I got my girl, Addie, in the studio.
• 4:41
  Speaker 2: We're shouting her out, but yeah, we didn't want to put the intern or not even intern, just somebody job shadowing today in the camera shop.
• 4:49
  Speaker 2: But she's listening to how we put these together.
• 4:52
  Speaker 2: Yeah, hopefully we're not making ourselves look too bad.
• 4:57
  Speaker 1: When that commercial's over.
• 4:59
  Speaker 1: But yeah, I mean, dan, to your point.
• 5:00
  Speaker 1: I think that's something that we don't even think a lot about is it's 2024.
• 5:04
  Speaker 1: And so there are free resources available everywhere you turn.
• 5:08
  Speaker 1: If you know how to leverage artificial intelligence, you can literally go on one of these servers and ask I'm looking for royalty free music, you know, of no cost to me, that I want to use for my podcast, and it will spit out just endless, endless resources.
• 5:21
  Speaker 1: And so if you are in a position to buy a custom jingle or find, like you were saying, coco, an artist friend that can create something specific, then I think that's always cool to do Right, but if you're not, then there's a ton of just different options that you could utilize.
• 5:36
  Speaker 3: Yeah, I know.
• 5:36
  Speaker 3: For example, for some of our ads we go to YouTube, the YouTube audio library, because you can search on there.
• 5:46
  Speaker 1: Whoa, you're giving the secret sauce, you're giving the secret sauce.
• 5:50
  Speaker 2: I gotcha I think most people have heard of YouTube at this point.
• 5:55
  Speaker 3: But have they heard of YouTube audio library?
• 5:57
  Speaker 2: Nah, listen to this music.
• 5:58
  Speaker 2: They should do it again.
• 6:00
  Speaker 3: And then, for example, I just found an AI tool called I think it's like Rightify that makes royalty-free music.
• 6:09
  Speaker 3: I haven't tried it yet, but if anybody does, let me know how it is.
• 6:14
  Speaker 2: There's a dozen of these out there.
• 6:15
  Speaker 2: Oh wow, countless, countless Now trying to get a hold of I don't know Drake or Guns N' Roses music.
• 6:23
  Speaker 2: You better be a pretty famous podcaster even to try that, so that the agent will take your call.
• 6:28
  Speaker 2: Absolutely Anybody who thinks that maybe we'll take a long shot at that, that's a long shot, oh yeah, and I think you got to be real about it.
• 6:37
  Speaker 1: Like there's people every day that are using Drake songs, and you know what I mean.
• 6:40
  Speaker 1: Guns N' Roses hits like for their music, I mean for their podcast or whatever.
• 6:44
  Speaker 1: The case may be Right, and so we acknowledge the fact that it happened.
• 6:49
  Speaker 1: I'm just saying to cover all your bases and be as in the green as you can possibly be.
• 6:53
  Speaker 1: You want to get permission.
• 6:56
  Speaker 2: Sure, the term that gets caged around in legal circles is fair use, that's that's for everything from the music to, you know, taking a snippet of our podcast to put on yours.
• 7:05
  Speaker 2: Uh, there are lawyers that make good money arguing that.
• 7:09
  Speaker 2: But uh, if we're doing a podcast about guns and roses, let's say then there is an argument that you can use the guns and roses music within the podcast without Sure.
• 7:20
  Speaker 2: Uh, now are we going to try that without consulting?
• 7:28
  Speaker 2: the lawyers yeah that's why we don't have an episode on Guns N' Roses.
• 7:31
  Speaker 2: From the artist perspective, sure, putting together these shorts, these, these custom jingles, is.
• 7:38
  Speaker 2: Is it harder than writing regular music, than when doing songwriting or or development Is?
• 7:44
  Speaker 2: Is it just a different way of thinking about it?
• 7:46
  Speaker 3: I think it's a different way of thinking, but I think it's also just more enjoyable because you have a purpose for for making it, versus like whenever you are first just writing a song.
• 7:54
  Speaker 3: You kind of have to think as to okay, what am I feeling today?
• 7:57
  Speaker 3: What, how have I been feeling for the last month?
• 7:59
  Speaker 3: Now it's like oh, this that, like, for example, o'reilly's, is trying to get a new jingle.
• 8:06
  Speaker 2: Okay, that's going to be stuck in my head for a while.
• 8:09
  Speaker 3: Yeah.
• 8:09
  Speaker 3: So they've just like masked it to everybody, like saying, hey, we're looking for a new jingle and people are submitting what they you know what they came up with.
• 8:20
  Speaker 2: No, the idea is that you've got a structure to build around.
• 8:22
  Speaker 2: You're not starting from ground zero yes I should write a song totally now what yeah?
• 8:29
  Speaker 1: yeah, I had a mentor tell me space is infinitely small as it is large.
• 8:33
  Speaker 1: So sometimes when you don't know, like, what to do or what somebody's looking for, creativity is stifled.
• 8:40
  Speaker 1: But if you come to me and you say, hey, I need a jingle, it's 15 seconds.
• 8:45
  Speaker 1: The podcast is about.
• 8:46
  Speaker 1: You know music and I wanted to have upbeat tempo.
• 8:50
  Speaker 1: Now you're breaking.
• 8:51
  Speaker 1: Just I want something in a country theme or I want something with a heartbeat 100, it's um to carco's point.
• 8:56
  Speaker 1: It's almost easier to do that because you know what deliverable you have, as opposed to just going in with the world's point.
• 9:02
  Speaker 1: It's almost easier to do that because you know what deliverable you have, as opposed to just going in with the world as your oyster.
• 9:06
  Speaker 1: It's like do I make a techno song?
• 9:08
  Speaker 1: Do I make a hip-hop song?
• 9:08
  Speaker 1: Do I make a disco?
• 9:09
  Speaker 1: You just, sometimes the options are.
• 9:10
  Speaker 2: I don't do any of those things.
• 9:13
  Speaker 2: So, guys, that's a good primer for everybody.
• 9:15
  Speaker 2: Just careful with your music use.
• 9:17
  Speaker 2: Obviously, somebody wrote it, somebody deserves to get paid for it, but there are free options out there to put together something that's truly unique to your podcast.
• 9:24
  Speaker 3: Totally.
• 9:25
  Speaker 2: Absolutely.
• 9:27
  Speaker 2: What are we going to close with?
• 9:28
  Speaker 3: Your space is O'Reilly's I'm just going to go way more profound.
• 9:34
  Speaker 2: Your space is as infinitely small as it is large.
• 9:37
  Speaker 2: Yeah, we'll go with that, I like that.
• 9:40
  Speaker 2: Okay, good deal.
• 9:41
  Speaker 2: Guys.
• 9:41
  Speaker 2: This has been our quick hit discussion on how to use music in your podcast.
• 9:46
  Speaker 2: I'm Dan craft, there's bang, there's Coco.
• 9:49
  Speaker 2: This has been story scaling.
• 9:51
  Speaker 2: We'll see you next time.
• 9:52
  Speaker 2: See you next time.