Latest / Personal Injury Mastermind w/ Chris Dreyer
119. Sarah Parisi, Whitehardt — Media Buying: Foundations and the Future
Sarah Parisi has over a decade in media buying for mass torts and personal injury firms. The Director of National Marketing and Mass Tort Strategist has worked with Nashville-based Whitehardt to increase the bottom line of the largest legal empires in the country. I caught up with Sarah to discuss the fundamentals of media buying and what it takes to reach a qualified audience. We also cover the importance of renegotiating media buys and the future of data mining for a more accurate picture of campaign ROI.
What's in This Episode?
Who is Sarah Parisi?
What was Sarah's trajectory from Media…
The skinny
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