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The Amazonification of Whole Foods | Fast Five Shorts · Omni Talk Retail

• 0:00
  The
• 0:00
  amazonification,
• 0:01
  which
• 0:02
  is
• 0:02
  a
• 0:02
  new
• 0:02
  word
• 0:03
  that
• 0:03
  apparently
• 0:03
  we
• 0:03
  all
• 0:04
  need
• 0:04
  to
• 0:04
  have
• 0:04
  in
• 0:05
  our
• 0:05
  dictionaries.
• 0:06
  The
• 0:07
  Amazonification
• 0:08
  of
• 0:08
  Whole
• 0:08
  Foods
• 0:08
  may
• 0:08
  now
• 0:09
  be
• 0:09
  closer
• 0:09
  than
• 0:09
  it
• 0:10
  has
• 0:10
  ever
• 0:10
  appeared
• 0:11
  before.
• 0:11
  According
• 0:11
  to
• 0:12
  the
• 0:12
  Wall
• 0:12
  Street
• 0:12
  Journal,
• 0:13
  Amazon
• 0:14
  is
• 0:14
  shaking
• 0:14
  up
• 0:14
  the
• 0:14
  natural
• 0:15
  foods
• 0:15
  grocer
• 0:16
  with
• 0:16
  robots
• 0:17
  in
• 0:17
  the
• 0:17
  back
• 0:17
  room
• 0:17
  and
• 0:18
  Pepsi
• 0:18
  outside
• 0:19
  the
• 0:19
  exit
• 0:19
  in
• 0:19
  its
• 0:20
  push
• 0:20
  for
• 0:20
  a
• 0:20
  bigger
• 0:21
  slice
• 0:21
  of
• 0:21
  the
• 0:21
  supermarket
• 0:22
  business.
• 0:22
  For
• 0:23
  example,
• 0:24
  a
• 0:24
  new
• 0:24
  feature
• 0:25
  lurks
• 0:25
  in
• 0:25
  the
• 0:25
  back
• 0:25
  room
• 0:26
  of
• 0:26
  a
• 0:26
  Whole
• 0:26
  Foods
• 0:27
  Market
• 0:27
  in
• 0:27
  suburban
• 0:28
  Philadelphia
• 0:28
  called
• 0:28
  the
• 0:29
  Shopbots,
• 0:29
  a
• 0:30
  group
• 0:30
  of
• 0:30
  robots
• 0:30
  that
• 0:31
  fetch
• 0:31
  Tide
• 0:31
  Pods
• 0:32
  and
• 0:32
  Pepsi
• 0:33
  for
• 0:33
  shoppers
• 0:33
  who
• 0:34
  aren't
• 0:34
  fully
• 0:34
  satisfied
• 0:35
  by
• 0:35
  Whole
• 0:36
  Foods
• 0:36
  selection
• 0:36
  of
• 0:37
  organic
• 0:37
  kale
• 0:37
  and
• 0:38
  craft
• 0:38
  beer.
• 0:39
  In
• 0:39
  the
• 0:39
  beverage
• 0:40
  section,
• 0:40
  shoppers
• 0:41
  face
• 0:41
  a
• 0:41
  selection
• 0:41
  of
• 0:42
  prebiotic
• 0:43
  sodas
• 0:43
  free
• 0:43
  of
• 0:43
  GMOs
• 0:44
  and
• 0:44
  artificial
• 0:44
  colors.
• 0:45
  However,
• 0:45
  if
• 0:46
  they
• 0:46
  really
• 0:47
  just
• 0:47
  want
• 0:47
  a
• 0:47
  Pepsi,
• 0:48
  they
• 0:48
  can
• 0:48
  pull
• 0:48
  out
• 0:48
  their
• 0:48
  phones,
• 0:49
  open
• 0:49
  the
• 0:49
  Amazon
• 0:50
  app
• 0:50
  and
• 0:50
  ask,
• 0:51
  and
• 0:51
  the
• 0:51
  Shopbots
• 0:52
  will
• 0:52
  spring
• 0:52
  into
• 0:52
  action.
• 0:53
  The
• 0:53
  soda
• 0:54
  will
• 0:54
  be
• 0:54
  ready
• 0:54
  to
• 0:54
  pick
• 0:54
  up
• 0:55
  in
• 0:55
  minutes.
• 0:56
  And
• 0:56
  in
• 0:56
  a
• 0:56
  separate
• 0:57
  trial
• 0:57
  in
• 0:57
  Chicago,
• 0:58
  the
• 0:58
  Pepsi
• 0:59
  is
• 0:59
  even
• 1:00
  more
• 1:00
  visible
• 1:01
  there.
• 1:01
  Amazon
• 1:02
  has
• 1:02
  cleared
• 1:03
  their
• 1:03
  coffee
• 1:03
  shop
• 1:03
  and
• 1:04
  seating
• 1:04
  area
• 1:04
  in
• 1:05
  the
• 1:05
  city's
• 1:05
  flagship
• 1:06
  Whole
• 1:06
  Foods,
• 1:06
  installing
• 1:07
  in
• 1:07
  its
• 1:07
  place
• 1:07
  a
• 1:08
  3,800
• 1:08
  square
• 1:09
  foot
• 1:09
  grocery
• 1:10
  kiosk
• 1:10
  called
• 1:11
  Amazon
• 1:11
  Grocery,
• 1:12
  filled
• 1:12
  with
• 1:12
  brands
• 1:13
  like
• 1:13
  Kraft
• 1:14
  Mac
• 1:14
  and
• 1:14
  Cheese
• 1:14
  and
• 1:15
  Chips
• 1:15
  Ahoy.
• 1:16
  Chris,
• 1:16
  as
• 1:17
  the
• 1:17
  biggest
• 1:17
  Doritos
• 1:18
  and
• 1:18
  Pepsi
• 1:19
  fan
• 1:19
  out
• 1:19
  there,
• 1:20
  are
• 1:20
  you
• 1:20
  buying
• 1:20
  or
• 1:21
  selling
• 1:21
  the
• 1:21
  idea
• 1:22
  that
• 1:22
  Amazon
• 1:23
  intends
• 1:23
  to,
• 1:24
  to
• 1:24
  allow
• 1:24
  us
• 1:24
  to
• 1:25
  buy
• 1:25
  both
• 1:25
  of
• 1:25
  those
• 1:26
  things
• 1:26
  at
• 1:27
  Whole
• 1:27
  Foods
• 1:27
  in
• 1:28
  the
• 1:28
  long
• 1:28
  term?
• 1:29
  I
• 1:29
  think
• 1:29
  I
• 1:29
  am
• 1:30
  buying
• 1:30
  that.
• 1:30
  That
• 1:30
  is
• 1:31
  the
• 1:31
  ultimate
• 1:31
  plan
• 1:31
  here.
• 1:32
  And
• 1:32
  I'm
• 1:32
  curious
• 1:33
  what
• 1:33
  you
• 1:33
  think.
• 1:33
  This
• 1:33
  story
• 1:34
  is
• 1:34
  really,
• 1:35
  really
• 1:35
  interesting
• 1:35
  to
• 1:35
  me.
• 1:36
  I
• 1:36
  mean,
• 1:36
  we
• 1:36
  talked
• 1:36
  about
• 1:36
  it
• 1:37
  a
• 1:37
  while
• 1:37
  back
• 1:37
  on
• 1:37
  our
• 1:38
  show
• 1:38
  that
• 1:38
  they
• 1:38
  were
• 1:38
  contemplating
• 1:39
  testing
• 1:39
  this
• 1:40
  and
• 1:40
  I
• 1:40
  guess
• 1:41
  now
• 1:41
  it's
• 1:41
  live.
• 1:41
  And
• 1:42
  the
• 1:42
  funny
• 1:42
  thing
• 1:42
  I
• 1:42
  think
• 1:42
  is
• 1:42
  like
• 1:43
  the
• 1:43
  3,600foot
• 1:45
  square
• 1:45
  foot
• 1:45
  kiosk,
• 1:46
  that's
• 1:46
  not
• 1:46
  a
• 1:46
  kiosk,
• 1:47
  that's
• 1:47
  a
• 1:47
  freaking
• 1:47
  convenience
• 1:48
  store
• 1:48
  at
• 1:48
  that
• 1:49
  size.
• 1:49
  Right?
• 1:49
  So,
• 1:50
  so,
• 1:50
  like,
• 1:51
  makes
• 1:51
  me
• 1:51
  think
• 1:51
  that
• 1:52
  these
• 1:52
  tests,
• 1:52
  you
• 1:53
  know,
• 1:53
  that,
• 1:53
  that
• 1:53
  Amazon's
• 1:54
  moving
• 1:54
  in
• 1:54
  this
• 1:54
  direction
• 1:55
  because
• 1:55
  these
• 1:55
  tests
• 1:56
  are
• 1:56
  so
• 1:56
  strange
• 1:57
  that
• 1:57
  it
• 1:57
  feels
• 1:58
  to
• 1:58
  me
• 1:58
  like
• 1:58
  someone
• 1:59
  at
• 1:59
  Amazon
• 1:59
  probably
• 2:00
  sat
• 2:00
  down
• 2:00
  at
• 2:00
  one
• 2:01
  point
• 2:01
  in
• 2:01
  time
• 2:01
  and
• 2:02
  wrote
• 2:02
  a
• 2:02
  vaunted
• 2:03
  Amazon
• 2:04
  press
• 2:04
  release
• 2:04
  of
• 2:04
  what
• 2:05
  if
• 2:05
  you
• 2:05
  could
• 2:05
  get
• 2:05
  Whole
• 2:06
  Foods
• 2:06
  products
• 2:06
  and
• 2:06
  your
• 2:07
  average
• 2:07
  grocery
• 2:07
  store
• 2:07
  products
• 2:08
  all
• 2:08
  in
• 2:08
  the
• 2:08
  same
• 2:09
  trip?
• 2:09
  Imagine
• 2:10
  that
• 2:10
  world.
• 2:11
  And
• 2:11
  so
• 2:11
  when
• 2:11
  you
• 2:12
  put
• 2:12
  it
• 2:12
  that
• 2:12
  way,
• 2:12
  I
• 2:13
  can
• 2:13
  see
• 2:13
  the
• 2:13
  allure
• 2:14
  of
• 2:14
  the
• 2:14
  concept
• 2:15
  because
• 2:16
  that
• 2:16
  idea
• 2:16
  just
• 2:16
  doesn't
• 2:17
  exist
• 2:17
  in
• 2:17
  the
• 2:17
  marketplace.
• 2:18
  But
• 2:18
  in
• 2:18
  my
• 2:19
  opinion,
• 2:19
  as
• 2:19
  I've
• 2:19
  said
• 2:19
  before,
• 2:20
  there's
• 2:21
  a
• 2:21
  reason
• 2:21
  for
• 2:21
  that.
• 2:21
  It's
• 2:22
  because
• 2:22
  the
• 2:22
  mass
• 2:22
  market
• 2:23
  doesn't
• 2:23
  want
• 2:23
  it.
• 2:24
  If
• 2:24
  it
• 2:24
  did,
• 2:24
  the
• 2:25
  buyers
• 2:25
  at
• 2:25
  Walmart,
• 2:26
  Target
• 2:26
  and
• 2:26
  Kroger
• 2:27
  would
• 2:27
  devote
• 2:28
  more
• 2:28
  of
• 2:28
  their
• 2:28
  shelf
• 2:28
  space
• 2:29
  to
• 2:29
  what
• 2:29
  Whole
• 2:29
  Foods
• 2:30
  actually
• 2:30
  sells.
• 2:31
  So
• 2:31
  if
• 2:31
  I
• 2:31
  play
• 2:31
  this
• 2:31
  out,
• 2:32
  all
• 2:33
  roads
• 2:33
  lead
• 2:33
  down
• 2:33
  the
• 2:34
  same
• 2:34
  path.
• 2:34
  To
• 2:34
  me
• 2:34
  that
• 2:35
  over
• 2:35
  time,
• 2:36
  Whole
• 2:36
  Foods
• 2:37
  looks
• 2:37
  less
• 2:37
  like
• 2:37
  we
• 2:37
  know
• 2:37
  it
• 2:38
  today
• 2:38
  and
• 2:39
  more
• 2:39
  like
• 2:39
  your
• 2:39
  average
• 2:40
  grocery
• 2:40
  store
• 2:40
  with
• 2:41
  no
• 2:41
  real
• 2:41
  points
• 2:41
  of
• 2:42
  competitive
• 2:42
  differentiation.
• 2:43
  Now
• 2:44
  with
• 2:44
  that
• 2:44
  said,
• 2:44
  I
• 2:45
  can
• 2:45
  get
• 2:45
  behind
• 2:45
  the
• 2:46
  milk
• 2:46
  with
• 2:46
  my
• 2:47
  electronics
• 2:47
  idea
• 2:48
  that
• 2:48
  Andrew
• 2:48
  Jassy
• 2:49
  was,
• 2:49
  you
• 2:49
  know,
• 2:49
  purporting
• 2:50
  to
• 2:50
  talk
• 2:51
  about
• 2:51
  in
• 2:51
  the
• 2:51
  media
• 2:51
  last
• 2:52
  week.
• 2:52
  Given
• 2:53
  where
• 2:53
  Whole
• 2:53
  Foods
• 2:54
  stores
• 2:54
  are
• 2:54
  and
• 2:55
  where
• 2:55
  they're
• 2:55
  located,
• 2:55
  that
• 2:56
  could
• 2:56
  be
• 2:56
  valuable
• 2:56
  in
• 2:57
  and
• 2:57
  of
• 2:57
  itself
• 2:57
  to
• 2:58
  Amazon
• 2:58
  for
• 2:58
  the
• 2:58
  online
• 2:59
  delivery
• 2:59
  business.
• 2:59
  So
• 3:00
  I
• 3:00
  have
• 3:00
  to
• 3:00
  consider
• 3:00
  that.
• 3:01
  But
• 3:01
  the
• 3:01
  whole
• 3:02
  thing,
• 3:02
  at
• 3:02
  the
• 3:02
  end
• 3:02
  of
• 3:02
  the
• 3:02
  day
• 3:02
  makes
• 3:03
  me
• 3:03
  very,
• 3:03
  very
• 3:03
  sad
• 3:04
  because
• 3:05
  if
• 3:05
  any
• 3:05
  of
• 3:05
  what
• 3:06
  I
• 3:06
  said
• 3:06
  is
• 3:06
  true,
• 3:07
  Amazon
• 3:08
  is
• 3:08
  essentially
• 3:08
  destroying
• 3:09
  a
• 3:09
  once
• 3:10
  proud
• 3:10
  brand
• 3:11
  and
• 3:11
  a
• 3:11
  brand
• 3:11
  that
• 3:12
  in
• 3:12
  my
• 3:12
  opinion,
• 3:13
  could
• 3:13
  still,
• 3:13
  still
• 3:13
  thrive
• 3:14
  in
• 3:14
  the
• 3:14
  marketplaces
• 3:15
  on
• 3:15
  its
• 3:16
  own
• 3:16
  and
• 3:16
  for
• 3:16
  its
• 3:16
  own
• 3:16
  purpose
• 3:17
  of
• 3:17
  its
• 3:17
  design.
• 3:18
  Yeah,
• 3:18
  I
• 3:18
  mean,
• 3:19
  I
• 3:19
  think
• 3:19
  they,
• 3:19
  they
• 3:19
  have
• 3:20
  even
• 3:20
  more
• 3:20
  of
• 3:20
  a
• 3:20
  chance
• 3:21
  to
• 3:21
  thrive.
• 3:21
  They're
• 3:21
  an
• 3:22
  established
• 3:22
  brand.
• 3:22
  And
• 3:23
  when
• 3:23
  you
• 3:23
  look
• 3:23
  at
• 3:23
  some
• 3:23
  of
• 3:24
  the
• 3:24
  competitors
• 3:24
  out
• 3:24
  there
• 3:25
  of
• 3:25
  Trader
• 3:25
  Joe's
• 3:25
  and
• 3:26
  Sprouts
• 3:26
  and
• 3:26
  other,
• 3:27
  other
• 3:27
  spaces
• 3:28
  in
• 3:28
  their,
• 3:29
  in
• 3:29
  their
• 3:30
  same
• 3:30
  kind
• 3:30
  of
• 3:31
  organic,
• 3:31
  best
• 3:32
  quality
• 3:32
  food
• 3:33
  and
• 3:33
  produce
• 3:33
  space,
• 3:34
  I
• 3:34
  think
• 3:34
  the
• 3:35
  Whole
• 3:35
  Foods
• 3:36
  has
• 3:36
  the
• 3:36
  best
• 3:36
  chance
• 3:37
  to
• 3:37
  do
• 3:37
  that.
• 3:37
  And
• 3:37
  I
• 3:38
  think
• 3:38
  the
• 3:38
  other
• 3:38
  thing
• 3:38
  that
• 3:38
  this,
• 3:39
  this
• 3:39
  makes
• 3:39
  me
• 3:40
  wonder
• 3:40
  is
• 3:41
  like
• 3:41
  Sprouts
• 3:42
  and
• 3:42
  Trader
• 3:42
  Joe's,
• 3:42
  we've
• 3:43
  talked
• 3:43
  to
• 3:43
  their
• 3:43
  teams
• 3:44
  at
• 3:45
  length
• 3:45
  and
• 3:46
  they
• 3:47
  know
• 3:47
  they're
• 3:47
  an
• 3:47
  extra
• 3:48
  trip.
• 3:48
  Whole
• 3:48
  Foods
• 3:49
  knows
• 3:49
  it's
• 3:49
  an
• 3:49
  extra
• 3:50
  trip
• 3:50
  for
• 3:50
  most
• 3:51
  people.
• 3:51
  And
• 3:52
  if
• 3:52
  they
• 3:52
  want
• 3:52
  the
• 3:52
  Doritos,
• 3:53
  they
• 3:53
  want
• 3:54
  the
• 3:54
  Pepsi.
• 3:54
  All
• 3:54
  that
• 3:55
  is
• 3:55
  shelf,
• 3:55
  stable
• 3:55
  stuff
• 3:56
  that's
• 3:56
  easy
• 3:57
  to
• 3:57
  order
• 3:57
  online
• 3:58
  through
• 3:58
  a
• 3:58
  variety
• 3:59
  of
• 3:59
  other
• 4:00
  places
• 4:01
  or.
• 4:02
  I,
• 4:02
  I
• 4:02
  was
• 4:02
  thinking
• 4:02
  last
• 4:03
  night
• 4:03
  about
• 4:03
  the
• 4:03
  use
• 4:03
  cases,
• 4:04
  like
• 4:04
  if,
• 4:04
  if
• 4:04
  you're
• 4:05
  a
• 4:05
  Whole
• 4:05
  Foods
• 4:05
  shopper
• 4:06
  and
• 4:06
  that's
• 4:06
  where
• 4:06
  you
• 4:06
  get
• 4:07
  all
• 4:07
  your
• 4:07
  food,
• 4:07
  what,
• 4:08
  what
• 4:08
  are
• 4:08
  those
• 4:09
  times
• 4:09
  where
• 4:09
  you're
• 4:09
  really
• 4:10
  going
• 4:10
  to
• 4:10
  get
• 4:10
  the
• 4:10
  Doritos
• 4:11
  and
• 4:11
  the
• 4:11
  Pepsi?
• 4:12
  Maybe
• 4:12
  it's
• 4:12
  a
• 4:12
  Super
• 4:12
  bowl
• 4:13
  party,
• 4:13
  maybe
• 4:13
  it's
• 4:14
  what,
• 4:14
  Whatever,
• 4:14
  like,
• 4:14
  that's
• 4:15
  not
• 4:15
  a
• 4:15
  common
• 4:16
  thing
• 4:16
  that
• 4:16
  you're
• 4:16
  doing.
• 4:17
  And
• 4:17
  so
• 4:17
  in
• 4:17
  that
• 4:18
  case,
• 4:18
  like,
• 4:18
  why
• 4:19
  wouldn't
• 4:19
  you
• 4:19
  just
• 4:19
  make
• 4:19
  a
• 4:19
  trip
• 4:20
  to
• 4:20
  a
• 4:20
  Target
• 4:20
  so
• 4:20
  you
• 4:20
  can
• 4:21
  get
• 4:21
  all
• 4:21
  the
• 4:21
  things
• 4:21
  that
• 4:21
  you
• 4:22
  need
• 4:22
  in
• 4:22
  that
• 4:22
  scenario.
• 4:23
  So
• 4:23
  I,
• 4:24
  I
• 4:24
  think
• 4:24
  that
• 4:24
  this
• 4:25
  is
• 4:25
  just
• 4:25
  a
• 4:26
  really
• 4:27
  disappointing
• 4:28
  decision
• 4:29
  for
• 4:29
  Amazon
• 4:30
  to
• 4:30
  make
• 4:31
  with
• 4:31
  the
• 4:31
  Whole
• 4:31
  Foods
• 4:32
  brand
• 4:32
  that's
• 4:32
  been
• 4:33
  so
• 4:33
  beloved
• 4:33
  and
• 4:34
  so
• 4:34
  established
• 4:34
  for
• 4:35
  so
• 4:35
  long.
• 4:36
  And
• 4:37
  you
• 4:37
  know,
• 4:37
  I
• 4:37
  think
• 4:37
  like
• 4:38
  you
• 4:38
  said,
• 4:38
  if
• 4:38
  this
• 4:39
  starts
• 4:39
  to
• 4:39
  go
• 4:39
  the
• 4:40
  direction
• 4:40
  where
• 4:40
  they're
• 4:41
  just
• 4:41
  merging
• 4:41
  Everything
• 4:41
  together.
• 4:42
  There's
• 4:43
  nothing
• 4:43
  as
• 4:43
  a
• 4:43
  shopper
• 4:44
  for
• 4:44
  me.
• 4:44
  There's
• 4:44
  no
• 4:45
  reason
• 4:45
  for
• 4:45
  me
• 4:45
  to
• 4:46
  go
• 4:46
  to
• 4:46
  that
• 4:46
  Whole
• 4:47
  Foods.
• 4:47
  It's
• 4:47
  more
• 4:47
  expensive
• 4:48
  like
• 4:48
  it
• 4:49
  there.
• 4:49
  I
• 4:49
  can
• 4:49
  just,
• 4:50
  I
• 4:50
  can
• 4:50
  go
• 4:50
  to
• 4:50
  Aldi,
• 4:50
  I
• 4:51
  can
• 4:51
  go
• 4:51
  to
• 4:51
  Walmart,
• 4:52
  I
• 4:52
  can
• 4:52
  go
• 4:52
  to
• 4:52
  all
• 4:52
  these
• 4:53
  other
• 4:53
  places
• 4:53
  and
• 4:53
  get
• 4:53
  those
• 4:54
  things.
• 4:54
  If
• 4:54
  you're
• 4:54
  not
• 4:55
  going
• 4:55
  to
• 4:55
  stick
• 4:55
  to
• 4:55
  what
• 4:56
  really,
• 4:56
  really
• 4:57
  was
• 4:57
  at
• 4:58
  your
• 4:58
  core
• 4:59
  and,
• 5:00
  and
• 5:00
  why
• 5:00
  I
• 5:00
  go
• 5:00
  to
• 5:00
  Whole
• 5:01
  Foods.
• 5:01
  So
• 5:02
  the,
• 5:02
  the
• 5:02
  one
• 5:02
  last
• 5:03
  thing
• 5:03
  I'd
• 5:03
  say
• 5:03
  too
• 5:04
  is
• 5:04
  I
• 5:04
  think
• 5:04
  this
• 5:04
  also
• 5:05
  will
• 5:05
  start
• 5:05
  to
• 5:05
  put
• 5:06
  more
• 5:06
  onus
• 5:06
  on
• 5:07
  the
• 5:07
  shopper
• 5:08
  because
• 5:08
  when
• 5:08
  I
• 5:09
  go
• 5:09
  into
• 5:09
  Whole
• 5:09
  Foods
• 5:10
  right
• 5:10
  now,
• 5:10
  for
• 5:10
  the
• 5:10
  most
• 5:10
  part
• 5:11
  I
• 5:11
  know
• 5:11
  like
• 5:11
  my
• 5:11
  ingredients
• 5:12
  are
• 5:12
  clean
• 5:12
  source.
• 5:13
  Like
• 5:13
  I
• 5:13
  don't
• 5:13
  have
• 5:13
  to
• 5:13
  think
• 5:13
  about
• 5:14
  it
• 5:14
  now
• 5:14
  if
• 5:15
  you
• 5:15
  start
• 5:15
  adding
• 5:16
  Doritos
• 5:17
  and
• 5:17
  Pepsi
• 5:17
  and
• 5:18
  all
• 5:18
  kinds
• 5:18
  of
• 5:18
  other
• 5:19
  stuff
• 5:19
  to
• 5:19
  your
• 5:19
  aisles
• 5:20
  now
• 5:20
  I
• 5:20
  have
• 5:20
  to
• 5:21
  spend
• 5:21
  time
• 5:21
  in
• 5:22
  the
• 5:22
  aisles
• 5:22
  trying
• 5:22
  to
• 5:22
  discern
• 5:23
  like
• 5:23
  what,
• 5:24
  what
• 5:24
  are
• 5:24
  the
• 5:24
  ingredients
• 5:24
  in
• 5:25
  this
• 5:25
  product?
• 5:25
  Are
• 5:25
  they
• 5:25
  clean?
• 5:26
  Are
• 5:26
  they
• 5:26
  going
• 5:27
  to
• 5:27
  be
• 5:27
  like
• 5:27
  locally
• 5:28
  sourced?
• 5:28
  Now
• 5:29
  I
• 5:29
  have
• 5:29
  more
• 5:29
  work
• 5:30
  to
• 5:30
  do.
• 5:30
  So
• 5:30
  I'm
• 5:30
  just,
• 5:31
  Can
• 5:31
  you
• 5:31
  tell
• 5:31
  I'm
• 5:31
  not,
• 5:32
  not
• 5:32
  a
• 5:32
  big
• 5:32
  fan
• 5:32
  of
• 5:33
  what
• 5:33
  I
• 5:33
  am?
• 5:33
  Yeah,
• 5:34
  I
• 5:35
  can't
• 5:35
  tell
• 5:35
  you're
• 5:35
  not
• 5:35
  a
• 5:35
  big
• 5:35
  fan.
• 5:36
  Although
• 5:36
  I
• 5:36
  do
• 5:36
  want
• 5:36
  to
• 5:36
  push
• 5:37
  you
• 5:37
  a
• 5:37
  little
• 5:37
  bit
• 5:37
  because
• 5:37
  you
• 5:37
  didn't
• 5:37
  actually
• 5:38
  answer
• 5:38
  the
• 5:38
  question.
• 5:38
  You're
• 5:38
  not
• 5:39
  a
• 5:39
  fan
• 5:39
  of
• 5:39
  the
• 5:39
  idea.
• 5:40
  But
• 5:40
  the
• 5:40
  question
• 5:41
  that
• 5:41
  you
• 5:41
  asked
• 5:41
  me
• 5:42
  was
• 5:42
  actually,
• 5:43
  do
• 5:43
  you
• 5:43
  think
• 5:43
  Amazon
• 5:44
  is
• 5:44
  going
• 5:44
  to
• 5:44
  do
• 5:45
  this
• 5:45
  in
• 5:45
  the
• 5:45
  long
• 5:46
  run?
• 5:46
  If
• 5:46
  you
• 5:46
  had
• 5:46
  to
• 5:47
  guess
• 5:47
  right
• 5:47
  now,
• 5:47
  is
• 5:47
  this
• 5:48
  what
• 5:48
  they're
• 5:48
  doing
• 5:48
  or
• 5:49
  is
• 5:49
  this
• 5:49
  the
• 5:49
  Wall
• 5:49
  Street
• 5:50
  Journal
• 5:50
  just
• 5:50
  running
• 5:50
  with
• 5:51
  a
• 5:51
  test
• 5:51
  and
• 5:52
  trying
• 5:52
  to,
• 5:53
  you
• 5:53
  know,
• 5:53
  get
• 5:53
  it
• 5:53
  salacious
• 5:54
  as
• 5:54
  the
• 5:54
  Amazon
• 5:55
  ification
• 5:55
  as
• 5:55
  you
• 5:56
  described
• 5:56
  in
• 5:56
  the
• 5:56
  beginning?
• 5:56
  What
• 5:57
  do
• 5:57
  you
• 5:57
  think?
• 5:57
  I
• 5:57
  do
• 5:57
  think
• 5:58
  that
• 5:58
  this
• 5:58
  is
• 5:58
  what
• 5:58
  the
• 5:58
  Amazon's
• 5:59
  doing.
• 5:59
  I
• 6:00
  think
• 6:00
  they
• 6:00
  think
• 6:00
  that
• 6:01
  they
• 6:01
  have
• 6:01
  to
• 6:01
  make
• 6:02
  this
• 6:02
  is
• 6:02
  like
• 6:02
  the
• 6:02
  last
• 6:03
  ditch
• 6:03
  effort
• 6:03
  for
• 6:03
  the
• 6:03
  grocery
• 6:04
  business,
• 6:04
  that
• 6:05
  of
• 6:05
  Amazon
• 6:05
  and
• 6:06
  that,
• 6:06
  and
• 6:06
  they're
• 6:06
  going
• 6:06
  to
• 6:06
  turn
• 6:07
  Whole
• 6:07
  Foods
• 6:07
  into
• 6:08
  what
• 6:08
  they
• 6:08
  wanted
• 6:09
  Amazon
• 6:09
  Grocery
• 6:10
  to
• 6:10
  be.
• 6:10
  And
• 6:10
  I
• 6:10
  just,
• 6:11
  I
• 6:11
  don't
• 6:11
  think
• 6:11
  it's
• 6:11
  going
• 6:11
  to
• 6:11
  work.
• 6:12
  Wow,
• 6:13
  okay.
• 6:13
  We
• 6:13
  both
• 6:14
  thought
• 6:14
  the
• 6:14
  same
• 6:14
  thing.