CULT OF WE: How WeWork's CEO Vaporized $40 Billion
Adam Neumann, handsome, clever, and rich, with a comfortable home (eight of them, actually) and a happy (if slightly hyperactive) disposition, seemed to unite some of the best blessings of existence; and had lived forty years in the world with very little to distress or vex him.
In the summer of 2019, he was presiding over the most valuable startup in America: WeWork. To the cynical, it was a glorified desk rental company. To Adam, it was the company that would “elevate the world’s consciousness,” broker Middle East peace, build offices on Mars (presumably with the staple WeWork perks: ping…
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