a16z Podcast: Holy Non Sequiturs, Batman: What Disruption Theory Is ... and Isn't
Disruption is such an overused buzzword. But the word itself does have meaning: As defined by the Oxford and Merriam-Webster dictionaries, it is a "disturbance...that interrupts an event, activity, or process" and that causes something "to be unable to continue in the normal way". It's also the name for an influential theory about innovation first coined by Clayton Christensen in a 1995 article and later publicized through his 1997 book, The Innovator's Dilemma. But that was nearly two decades ago! Not only has the concept been much misunderstood and mangled since then, surely it's changed…
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