Latest / Mini Scroll / MINI SCROLL: Timothée Chalamet vs. the arts, Jessalyn Grace on kid influencing, TikTok's friend jealousy backlash + Merit Beauty ad drama

Transcript

MINI SCROLL: Timothée Chalamet vs. the arts, Jessalyn Grace on kid influencing, TikTok's friend jealousy backlash + Merit Beauty ad drama · Mini Scroll

• 0:00
  Hi everyone, welcome to Mini Scroll, the daily Internet
• 0:04
  culture podcast bringing you the biggest stories from social
• 0:07
  media, the creator economy and the digital space.
• 0:10
  Every Monday through Thursday and sometimes Fridays.
• 0:13
  I'm your host, Lauren Meisner, the founder of the Australian
• 0:16
  youth digital media brand Centennial World.
• 0:20
  Welcome back to Mini Scroll, everyone.
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  All right, before I get into the stories for today, Please
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  remember to rate, review and subscribe.
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  Please Spotify star rate US, subscribe to us on YouTube,
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  importantly, helps us keep going.
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  All right, let's just get straight into the stories for
• 0:42
  today. So the first story that I have
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  for you guys today, of course, obviously we had to talk about
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  how Timothy Chalamet has angered the high arts community with his
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  comments about opera and ballet dying.
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  So Timothy Chalamet, right now, he's on like an Oscars press
• 0:57
  tour. Or he was.
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  And during a live conversation with Matthew McConaughey for
• 1:02
  Variety last week, the two were discussing audiences, eroded
• 1:05
  attention spans and whether films need to hook viewers
• 1:09
  immediately. Act 1, though, in this day of
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  shorter attention spans and vertical 12 second spots, are we
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  losing attention and patience for act ones because it's the
• 1:25
  first thing that gets cut. It's the first thing that a
• 1:28
  studio wants to get get. I'm seeing act two more and more
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  start on frickin page 12. I'm seeing series that 10 part
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  series that bam, act one's over 32 minutes into the the opening
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  episode and you're off on the on the conflict right away.
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  And I'm going, ah, it feels abbreviated to me.
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  Am I feeling something? I think you are, but I think
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  I've observed like a duo phenomena where the majority of
• 1:56
  stuff is getting pushed in that direction.
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  I think I saw an article about a Netflix sort of production
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  guideline, not for all movies. I don't want to speak
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  disparagingly, but where they they want their biggest action
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  set pieces upfront. The logic used to be you save
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  your big action set piece for the end of a movie and you save
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  the fireworks for the end, but now they want something upfront.
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  I also think there's sort of a reverse thing going on too.
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  Now I don't want to speak for people that are here that are
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  younger than me, where people desire or desiring things that
• 2:23
  are more patient and that pull you in.
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  I just saw another article that says Gen.
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  Z is a bigger movie going audience than the millennial
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  audience. You know, I feel like a fucking
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  grandpa saying that. No, But point being, I think
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  even like Frankenstein, which is like a hugely popular movie this
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  year, I didn't think that pacing was extraordinarily fast or
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  anything, but it pulled people in, you know, but it does take
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  you having a wave of flag of, hey, this is a serious movie or
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  something and some people want to be entertaining quickly.
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  I'm really right in the middle, Matthew, because I I admire
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  people and I've done it myself. Do you want to talk to you
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  about, Hey, we got to keep movie theaters alive, You know, we got
• 3:00
  to keep this genre alive. And another part of me feels
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  like if people want to see it, like Barbie, like Oppenheimer,
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  they're going to go see it and go out of their way to be loud
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  and proud about it. And I don't want to be working
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  in ballet or opera or, you know, things where it's like, hey,
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  keep this thing alive even though it's like no one cares
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  about this anymore. All respect to the ballet and
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  opera people out there. I just lost $0.14 in viewership.
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  But damn I just took shots for no reason.
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  OK, so the response to this from the arts world has
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  understandably been very intense, especially because
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  Timothy is actually a ballet neppo baby.
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  So his grandmother, his mother, and his sister were all ballet
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  dancers. Tons of official accounts for
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  operas and ballets all around the world have responded to
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  this. So for example, the Metropolitan
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  Opera, the LA Opera, the Royal Ballet, and Opera all posted
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  Instagrams sliding Timothy Chalamet.
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  Also, I don't think I'm going to be able to call him anything
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  except for Timothy Chalamet. Any other time that I've
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  reported on him, I'm like, what have I called him?
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  Like Timothy sounds like so wrong.
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  Don't you guys think like Timothy?
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  That doesn't sound right. But I would never call a
• 4:08
  celebrity like by their last name in mini like Minnie's
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  casual like we call them by their first names here.
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  But Timothy, I don't know, maybe I have.
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  But it that just feels wrong. Regardless, I think today he's
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  just Timothy Chalamet. The Royal Ballet and Opera
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  offered him a seat in their audience while noting that
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  thousands of guests attend their performances every night.
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  Megan Fairchild, who's the principal dancer at the New York
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  City Ballet. She clapped back in an Instagram
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  video saying quote, ballet and opera aren't niche hobbies
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  people opt out of for fame, and urged him to support fellow
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  artists rather than putting their work down.
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  American opera singer Isabel Leonard called his comments
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  quote in eloquent and narrow minded, while Irish opera singer
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  Sean Tester argued that mistaking popularity for
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  cultural value is quote, kind of a reductive take that
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  misunderstands living, evolving art forms, that's for sure.
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  There were tons of other responses just like this from
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  the community. And then a photo surfaced of
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  Timothy Chalamet wearing a New York City Ballet baseball cap
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  just in January of this year, which prompted a dance magazine
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  to post. Timothy were confused and the
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  Seattle Opera then leaned into this and created a promo
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  discount code. Timothy for tickets, so you can
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  put in Timothy for I don't know how long to get discount on
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  tickets. I mean, people have obviously
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  made light of it to an extent, but because they're pissed,
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  understandably, it was such an elitist thing to say, especially
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  when he is admittedly trying to become quote UN quote great,
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  right? Wasn't that like his whole
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  speech that he just gave us, which is fine.
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  Like I'm I thought that was fine.
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  I know a lot of people thought it was just a wild ego that we
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  were watching develop on stage in front of us.
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  I thought that was fine. That's not anything that I
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  wouldn't be surprised for like an A list actor to say.
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  I don't think you become an A list actor without wanting it
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  really badly. So I wasn't really surprised by
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  that. But he is so openly admitting
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  that he wants to be a great actor, both commercially but
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  also artistically. Otherwise, he wouldn't be
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  gunning for an Oscar. So another criticism that he's
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  received is that he seems to actively be trying to shake his
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  mostly female audience and pander to the male gaze.
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  So a lot of people have said that this comment is one of many
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  that he's made kind of throughout, you know, this past
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  maybe like year or two where it seems really obvious that he's
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  trying to develop more of a male fan base.
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  I don't know if I agree with this.
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  I think we're just seeing probably who he's always been.
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  And now he's more mainstream. He has more success, more fame,
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  more power than ever. He's dating one of the most
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  famous people in the world right now, Kylie Jenner, all of that.
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  You know, I think we're seeing what probably happens to so many
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  people in this scenario, which is that it's kind of going to
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  his head. And this is who he always was
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  deep down, whether we really knew it or not.
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  But there are also a lot of people who are in the arts,
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  particularly ballet and opera, who are like, I mean, he's not
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  wrong. These are true statements.
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  We are struggling. And I guess as somebody who
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  works in an industry that is also struggling, that people
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  also say is dying journalism, I was trying to reflect like, OK,
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  if he said journalism because he could have right on that stage
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  instead of saying opera or ballet, how would I felt about
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  that? And I mean, I absolutely would
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  have been like, yeah, fair enough.
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  And that's like a big conversation that we all have
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  all the time. But I understand why those who
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  work in those industries felt offended by it because it's so
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  incredibly tacky for one of the most famous and well paid people
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  in the world for their specific art form.
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  Like, he's also doing art. You know, it's not like he's not
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  touching that industry at all to be turning his nose down at the
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  art forms that paved the way for him to be able to do what he's
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  doing. And I do think his statement was
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  slightly taken out of context. I agree with that.
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  He was talking about how people will go on late night talk shows
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  and be like, we need to keep cinema alive.
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  And he's like, I'm not interested in being involved in
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  an industry where people are like, you know, begging for
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  people to go to it. Where we're trying to keep it
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  alive is, I think, what he was trying to say.
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  But the way that it was delivered was, like I said, so
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  tacky. It was so tasteless.
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  And it was delivered in a way where it made audiences, whether
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  this is true or not, really believe that.
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  Timothy Chalamet, you know, turns his nose down, looks his
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  nose down at these industries and doesn't respect them.
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  I wanted to get Simone from Club Chalamet.
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  I want to see it her take on this situation.
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  But it seems like she is blindly defending him, which is
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  unsurprising. She says that there's a smear
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  campaign going on against Timmy and Marty Supreme and she's
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  going to write a huge wrap up post Oscars to unpack it all.
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  OK, the next story that I have for you guys today is influencer
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  Jesselyn Grace has spoken out about her experience as a child.
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  YouTube. So Jesselyn Grace.
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  She's now 18 and she posted a video over the weekend in which
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  she's detailed allegations of long term abuse, verbal
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  mistreatment and financial exploitation by her mother.
• 9:07
  So Jessa first gained popularity on YouTube in 2016, and she
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  built an audience of more than 1.5 million subscribers by the
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  time she she was 11 in 2018. So that's just like within two
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  years. Her channel focused on fashion
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  halls, DIY projects and lifestyle videos aimed at a
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  tween audience. In her video, Jessa says her
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  childhood revolved around the demands of producing content.
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  She claims she was often given scripted lines by her mother and
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  pressured to present a manufactured persona on camera.
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  And if she made mistakes while filming, her mother would
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  allegedly yell at her and berate her.
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  She also alleged that physical confrontations occurred,
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  including a more recent incident involving a wooden mallet that
• 9:47
  ultimately prompted her to move out.
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  In this video, Jessa also spoke about financial issues.
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  She claims she was repeatedly told that the family was
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  struggling while her mother spent money on designer handbags
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  and an $80,000 wedding. She says she received little to
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  none of the income generated by her videos.
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  And it wasn't just Adsense. She also had brand partnerships
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  as well. She said some of those brand
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  partnerships followed the Coogan Act, which is basically this law
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  in the US where a portion of a child performance earnings must
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  go into a trust that can't be touched by, you know, their
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  parents or anyone else. But she says most of the
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  day-to-day revenue from YouTube ads and most brand partnerships
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  didn't follow that necessarily. And so it was entirely managed
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  by her mother without safeguards.
• 10:30
  She said the situation between her and her mother escalated
• 10:33
  after Jessa decided to pursue college away from home.
• 10:35
  She says her mother deleted her original YouTube channel again
• 10:39
  with 1.5 million subscribers and hacked her new channel to remove
• 10:43
  those videos as well, erasing years of work and of course, as
• 10:47
  we know, years of passive income.
• 10:50
  But a bit of happy news. She has moved out and she is now
• 10:53
  attending the University of California, Berkeley and
• 10:56
  supporting herself while studying there.
• 10:57
  OK, so this is really blown up. Understandably, tons of people
• 11:00
  are very upset to hear this. And a lot of her former viewers
• 11:04
  have also commented about how they could have never imagined
• 11:07
  that this kind of stuff was happening behind the scenes.
• 11:09
  But there are also a lot of people online who are saying,
• 11:12
  like, they're not totally shocked by this.
• 11:14
  And I know Internet culture journalists and people that
• 11:17
  really operate in this space have been saying for years that
• 11:20
  the children of influencer parents, children of family,
• 11:23
  vloggers and child influencers themselves would eventually
• 11:26
  speak out. And that we probably have this
• 11:28
  kind of like big reckoning of sorts, maybe in the industry in
• 11:31
  the coming years. And Jess's video is one of a few
• 11:35
  major videos and exposes that we've seen like this over the
• 11:38
  past couple of years. But I feel like we have barely
• 11:41
  scratched the surface at this point.
• 11:42
  And I also think that this is interesting for us to reflect on
• 11:46
  collectively, like how we've come to the realization now that
• 11:50
  parents who center their kids in online content, whether that's
• 11:53
  making them a standalone creator like Jessa or part of family
• 11:57
  vlogging or whatever, can be as damaging as the classic like
• 12:01
  stage parent stereotype that we know of.
• 12:04
  And sometimes even worse, right? Because these kids, a lot of
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  them don't get a break if they're vlogging.
• 12:09
  They're vlogging 24/7. There's a camera in their face
• 12:12
  24/7. And another interesting point is
• 12:15
  Jessa said she wanted to make the channel at the beginning of
• 12:17
  this video. She says she was the one who
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  wanted to make the channel and her mom supported her in that.
• 12:22
  So she wasn't positioning it as like something her mother made
• 12:25
  her do. But I think there's still some
• 12:27
  major points being made in her comments section.
• 12:29
  Tons of people are like, this should still be illegal because
• 12:32
  as a child, So what? She was like 9 I guess when she
• 12:35
  set this channel up. Like you have no concept of what
• 12:39
  starting a YouTube channel means, what getting over
• 12:42
  1,000,000 subscribers means for your personal life, for your
• 12:45
  psyche, for your safety. Like, you can't properly grasp
• 12:49
  what it means to be famous online, what it means to have
• 12:51
  millions of eyes on you at all times, what it means to have
• 12:54
  millions of strangers. Like knowing details about your
• 12:56
  life and knowing personal milestones that you're going
• 13:00
  through, developmental milestones, things like that.
• 13:03
  You could have no idea. I feel like as adults, we can
• 13:06
  barely grasp what that really means.
• 13:08
  So as a child, how can you possibly grasp that?
• 13:11
  But yes, exposes like Jess says, especially coming from like the
• 13:14
  very specific like intranet side of things is so important
• 13:19
  because there's so little regulation in this industry and
• 13:23
  their needs to be a change. All right, the next story that I
• 13:26
  have for you guys today is there is this viral video going around
• 13:30
  the past week about jealousy and friendship.
• 13:34
  And at first people were like really negative about it.
• 13:37
  And now the tides have seemingly turned.
• 13:39
  So a creator named Farrah has sparked a major discussion
• 13:42
  online about the emotion of jealousy and essentially if it's
• 13:46
  like a morally corrupt to feel it.
• 13:49
  So Farrah posted a video last week in which she shared how she
• 13:52
  has a history of feeling very jealous of a specific friend.
• 13:56
  Something that I've been wanting to talk about on here is
• 13:58
  jealousy within friendships. But not as in Oh my friend is
• 14:03
  jealous of me. But from the perspective of
• 14:05
  being the friend who is jealous. I had a friend that I used to be
• 14:10
  friends with. We're not friends anymore.
• 14:11
  And you know what? For good reason Because
• 14:13
  genuinely, I don't think I could continue being their friend
• 14:16
  because of the fact that I honestly was just jealous of.
• 14:20
  I luckily did not treat this person like trash.
• 14:23
  I know that typically when you are jealous of somebody,
• 14:25
  jealousy is just like so. It just takes so.
• 14:28
  Much energy out of you. It's so hateful and I know that
• 14:32
  a lot of the times when people are jealous of other people,
• 14:34
  they treat them horribly. They're just very rude to them.
• 14:37
  I knew that being jealous of this person was a waste of my
• 14:40
  energy and I hated feeling that way and it was something that I
• 14:43
  really, really struggled with. I am not very happy with where I
• 14:48
  am at in life currently. I have not been happy with my
• 14:50
  life for the past couple of years and I was friends with
• 14:53
  somebody who was literally living like my dream life that I
• 14:57
  wish that I was living like at that time.
• 15:00
  Like they weren't necessarily like living the dream life that
• 15:02
  like I envisioned for like the future, like that kind of life
• 15:05
  like they are. They're living like a life that
• 15:07
  like is just like very far ahead of mind.
• 15:10
  But like where they currently were at with their life is like
• 15:13
  where I wish I was currently at with my life.
• 15:17
  And mind you, this person did not have to do anything to gain
• 15:21
  this lifestyle. They just kind of had this life
• 15:24
  handed to them, hence why I was just very jealous of them.
• 15:27
  OK, so first of all, this is a very brave video for her to
• 15:29
  post, right? I think elements of what she's
• 15:31
  saying are very self aware. I think there are some things
• 15:34
  that are maybe not totally self aware or not totally accurate,
• 15:37
  like who knows? But you know, when she's like
• 15:39
  this girl was handed everything. Like we can all understand that
• 15:41
  there's lots of people in life who are handed a lot more than
• 15:44
  we might be or whatever. But I understand why some people
• 15:48
  that rubbed some people the wrong way because they're like,
• 15:50
  well, girl, how do you know you know?
• 15:52
  And like you don't know other people's situations that
• 15:55
  intimately. But regardless, I think in
• 15:57
  general this video is quite self aware.
• 16:00
  I don't think there's a lot of people that would admit to
• 16:01
  themselves, let alone to like millions of people on the
• 16:04
  Internet that they experienced jealousy and they experienced it
• 16:08
  so badly around like one specific person or one specific
• 16:11
  instance where they had to completely like cut that person
• 16:13
  off. The video got millions of views
• 16:15
  and initially it sparked a lot of backlash because it seems
• 16:19
  like millions of people who watched it have experienced the
• 16:23
  wrath of a jealous friend. But they have never felt
• 16:26
  jealousy once in their lives themselves, and they actually
• 16:29
  see it as a moral failing if someone experiences jealousy,
• 16:33
  the very real human emotion. And I know that jealousy is very
• 16:38
  taboo. That's why I said it was brave
• 16:40
  of her to admit this, you know? But at the end of the day, like
• 16:43
  I said, jealousy is just a real human emotion that we all feel.
• 16:47
  How someone reacts to that emotion or acts on that emotion
• 16:51
  can make it dangerous or can make it morally wrong.
• 16:54
  But the actual emotion of jealousy itself is just
• 16:57
  something that we feel the same way we feel sadness, anger,
• 17:01
  happiness. And all of those emotions can
• 17:03
  also lead to bad behavior and dangerous consequences.
• 17:07
  Now Farah has made a follow up video in response to the
• 17:10
  reactions. One of the questions that I got
• 17:12
  asked the most in my comments section.
• 17:14
  Was about the example. That I gave about imagine that
• 17:18
  this person was a lawyer. Everybody is taking it as my
• 17:21
  friend actually was a lawyer. My friend was not a lawyer.
• 17:25
  Okay, I obviously. Know you have to go to school,
• 17:27
  study for that, pass the bar exam, all that.
• 17:29
  Stuff to become a lawyer. I was literally giving an
• 17:31
  example. I guess I maybe should have been
• 17:33
  more clear in my video and have said.
• 17:35
  Hey my example is a not real example because my.
• 17:40
  Friend was not a lawyer. I said in the video that it was
• 17:43
  going to be a bad example. I'm obviously not going to air
• 17:45
  out like my friends, like personal business, like the
• 17:48
  personal things. That they had.
• 17:50
  That I was jealous of. The second thing that I really
• 17:53
  wanted to talk about that I feel like I didn't do.
• 17:55
  A good enough job? Elaborating on in my video was
• 17:58
  towards the end of the video when I talked about my friend.
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  The happier and grateful. Of that they were with their
• 18:03
  life, the more that they like expressed it to.
• 18:04
  Me that they were happy and grateful with their life.
• 18:06
  The more upset I would get. Like the more upset I would be.
• 18:10
  When I would hear how happy they were, it kind of had everything
• 18:13
  to do with me and not really more so to do with them.
• 18:15
  The reason why I felt those feelings whenever they would
• 18:17
  talk. About.
• 18:18
  How happy and grateful they were for their.
• 18:19
  Life was simply just because the fact.
• 18:22
  That the happier that they were with their life and they were
• 18:23
  expressing it to me, the more I would think.
• 18:26
  About my own life. So the happier and grateful.
• 18:28
  That they were. And they were like coming back
• 18:30
  to me and expressing that it just made me.
• 18:32
  Think of my own. Life like oh crap like this is
• 18:36
  where I'm at with my life. Meanwhile.
• 18:38
  They are so happy with theirs. So we kind of didn't really have
• 18:41
  much much to do with them. It was more so me.
• 18:43
  And this follow up video was taken quite well.
• 18:46
  And I think the ties have kind of turned on her because there
• 18:48
  were a lot of people placing moral judgement on her initial
• 18:51
  story and her feelings of jealousy around her friend.
• 18:54
  And then as more and more people started to say, like, you know
• 18:57
  what, like, do we not all experience jealousy?
• 18:59
  Like, come on, guys. And many more people started
• 19:01
  making videos off the back of this and stuff.
• 19:03
  And then she came out and clarified a few of the points I
• 19:05
  think people were confused about.
• 19:07
  Then you know, now people are like OK I see what you were
• 19:11
  saying. Like this one comment wrote
• 19:12
  after this reflection. Your only crime is being real in
• 19:16
  a world full of self-righteous people who think they have no
• 19:18
  flaws. What's interesting here is
• 19:20
  Farrah is actually describing in her second video at least more
• 19:25
  so comparison syndrome. And I think if she had used that
• 19:28
  term instead of using the term jealousy, this would have gone
• 19:31
  down so much better. Because I have personally spoken
• 19:34
  about comparison syndrome online so many times as it relates to
• 19:38
  my business and success. And every time I do, people are
• 19:41
  like, Oh my God, thank you so much for articulating this.
• 19:44
  Thank you so much for making me feel seen.
• 19:47
  They feel grateful that I'm speaking out about something
• 19:50
  that, you know, so many of us struggle with, especially in the
• 19:52
  business world. So I feel like this specific
• 19:54
  word of jealousy holds so much baggage that people cannot look
• 19:58
  past it and hear what she was actually saying.
• 20:01
  And I do think it would have gone down better if she had said
• 20:04
  like comparison syndrome or something like that.
• 20:06
  And I'm also not saying that we shouldn't work on jealousy or
• 20:08
  work on comparison syndrome. I understand that those emotions
• 20:12
  should never affect someone else, and they probably also
• 20:14
  shouldn't affect you to the point where you have to like,
• 20:16
  cut off a friendship. But in general, this was an
• 20:18
  interesting story because the Internet swung so far one way
• 20:23
  against her. And then I would say after maybe
• 20:26
  like 5 days, came back around. OK.
• 20:29
  And the last story that I have for you guys today, this is a
• 20:31
  short one, but Merit Beauty has been called out by Australian
• 20:35
  creators for using their organic content on TikTok as an ad
• 20:40
  without paying them. So a popular TikTok creator
• 20:43
  named Sherri has called out Merit Beauty after she noticed
• 20:46
  that they were using one of her organic pieces of content as an
• 20:49
  ad to sell their products. Something happened this morning
• 20:53
  that's really annoyed me. It's gotten on my nerves and
• 20:56
  I'll tell you about it. So this morning I was just being
• 20:58
  lazy, laying in bed scrolling TikTok as you do, when all of a
• 21:02
  sudden my face pops up and I think, what is this?
• 21:05
  And it turns out that it was a get ready with me.
• 21:08
  I did halfway through last year with Merit Beauty products that
• 21:11
  I'd fully purchased and they are now rolling it out as a paid
• 21:15
  partnership with links to selling their makeup products.
• 21:20
  Now I really love Merit Beauty, it's the makeup that I use most
• 21:23
  of the time. I think it is such good quality
• 21:25
  and it really suits my 40 year old skin.
• 21:28
  I've been buying their products for about two years, ever since
• 21:30
  they launched in Australia. I think the day that they
• 21:33
  started shipping to Australia I made my first order.
• 21:36
  But everything that I use from them I have purchased.
• 21:38
  I've never been in contact with the brand.
• 21:40
  I've never been approached about either gifted or paid collabs.
• 21:44
  Don't mind the beautiful angle that I've caught myself in.
• 21:46
  It's very flattering, but I'm really paid off because I'm very
• 21:50
  transparent with my collabs. I use the paid partnership label
• 21:53
  and I need to if products are gifted.
• 21:55
  I'll always say these products were sent to me by the brand,
• 21:58
  but I'm telling you about it because I really like it and I
• 22:01
  always use #gifted as well. You can see I didn't do this on
• 22:04
  this post because it wasn't a paid partnership.
• 22:08
  I was just sharing my products with you authentically because I
• 22:10
  I really love them. And now her comments are filled
• 22:13
  with people telling her A to send an invoice, B questioning
• 22:17
  how this happened, and C saying that this is also happened to
• 22:21
  them or they suspect it's happening to others.
• 22:24
  So Brittany Saunders wrote, this is so interesting because my
• 22:26
  whole TikTok for you Paige is filled with sponsored merit ads
• 22:30
  by so many creators and celebs. So now I wonder if they've done
• 22:33
  this to everyone. And then Sherry responded.
• 22:35
  I've actually seen heaps the past few weeks as well.
• 22:38
  And now it's happened to me. I have no idea how they could
• 22:40
  run this this as sponsored ad without sending me some Spark
• 22:43
  code. So spark code is like basically
• 22:45
  the ad code that you have in the back end.
• 22:47
  If you're going to like boost a video or something and a brand
• 22:50
  can request your spark code on that video.
• 22:52
  It's like, I guess it's like A tag like it's kind of like a
• 22:55
  tracker tag for that specific video so that they can like
• 22:58
  boost it and you can do things to the video on the back end,
• 23:00
  which is the usual process. I'm hoping to get to the bottom
• 23:04
  of it. A creator named Bree wrote this
• 23:06
  is crazy. I work in influencer marketing
• 23:08
  and even when we do have the rights to use content, sometimes
• 23:11
  creators will change their mind and ask for it to be removed and
• 23:14
  we always just go ahead and remove it no questions.
• 23:17
  This is wild. They would put ad spend behind
• 23:19
  your content without rights, A creator named Caitlin wrote.
• 23:22
  This is insane. I've seen so many ads and they
• 23:24
  seem quite genuine. So now I wonder how many
• 23:26
  creators slash customers they've done this to.
• 23:28
  This is not good enough. You have the right to consent to
• 23:30
  your face being boosted to the masses.
• 23:32
  So when people are saying they've seen so many of these
• 23:34
  videos, I think it's because here in Sydney Merritt is
• 23:36
  currently or they were doing at least over the weekend a pop up.
• 23:40
  So they had a pop up store in Sydney.
• 23:41
  So I assume that's why they were like doing this to Australian
• 23:45
  creators because they were trying to like flood people with
• 23:47
  merit. So people will go to their store
• 23:49
  and then someone named Kalindi Williams wrote.
• 23:51
  I think this has to do with the ad settings that recently
• 23:53
  changed. If you tagged a brand, there was
• 23:55
  a way that TikTok can use it to promote the brand without
• 23:58
  knowledge of you or the brand till you get funds in your
• 24:02
  account. In Australia, you can still get
• 24:04
  funds even though we do not have the creator fund here or you see
• 24:07
  your face on your own for you page.
• 24:09
  There is a way to turn it off in your settings.
• 24:12
  So then Sherri actually posted a follow up video seemingly
• 24:15
  confirming that this is what happened.
• 24:17
  Merritt also did comment on her video.
• 24:18
  I don't know if they've spoken yet, but Merritt saw it and they
• 24:21
  commented and they were like, we've messaged you.
• 24:23
  So even though this doesn't actually seem sinister like I do
• 24:27
  think it's probably the result of like these new ad settings in
• 24:30
  the back end of TikTok and maybe creators not understanding that
• 24:33
  they're automatically on and maybe the brand's not
• 24:36
  understanding that this doesn't mean that the creators are
• 24:39
  consenting to allowing their videos as ad use.
• 24:42
  I did think that this was an important story for us to be
• 24:45
  aware of. If you're a creator who makes
• 24:47
  content with brands that you've tagged or if you work at a
• 24:50
  brand, you may start doing this without even realizing that the
• 24:53
  creators don't know that they've turned this on and that could
• 24:56
  end up a bit of APR nightmare. Anyways, guys, that's it for
• 24:59
  mini scroll today. Thank you so much for listening.
• 25:01
  I love you guys. Please remember to rate review
• 25:04
  and subscribe. Please Spotify star rate US and
• 25:07
  I will talk to you tomorrow. Bye.