E174: The Blue Ocean Strategy for Short Term Rentals with Rachel Gainsbrugh

Grab Life Big Podcast · Feb 18, 2022 · 50m

A doctor of pharmacy by profession, Rachel Gainsbrugh has built a significant business in the short-term rental space. Rachel has cracked the code by employing the “blue ocean” strategy. She has niched herself as a housing provider for large families, taking those hundreds of options in a neighborhood property down to one. The “red ocean” strategy denotes competition where everybody is competing in the same, crowded marketplace. However, Rachel found her way to the “blue ocean,” which is clear and clean.

Being the only one to find that niche in the “red ocean of Airbnb” is extremely brilliant…