Latest / Sorry, It’s Discontinued: Celebrating the World of Retail, the Retail Associates Who Keep It Going, and the Stores and Brands We Love
The Gift That Changed Retail
What started as a simple thank-you became one of the most powerful sales strategies in beauty.
In this episode of Sorry, It’s Discontinued, Hilary explores the history of the Gift-With-Purchase—popularized by Estée Lauder—and how it evolved from a relationship-driven experience into a value-driven transaction.
From threshold shopping and constant promotions to competing with online deals, Hilary shares what this shift looks like behind the counter for today’s retail warriors.
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The skinny
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