Andrew McKevitt, “Consuming Japan: Popular Culture and the Globalizing of 1980s America” (UNC Press, 2017)

UNC Press Presents Podcast · Jan 8, 2018 · 40m

In Consuming Japan: Popular Culture and the Globalizing of 1980s America (UNC Press, 2017), Andrew McKevitt explores the intense and ultimately fleeting moment in 1980s America when the future looked Japanese. Would Japan’s remarkable post World War II economic success enable the East Asian nation to overtake the United States? Or could Japan’s globe-trotting corporations serve as a model for battered U.S. industries, pointing the way to a future of globalized commerce and culture? While popular films and literature recycled old anti-Asian imagery and crafted new ways of imagining the yellow…