Latest / Wedding Pros who are ready to grow - with Becca Pountney / How to get your wedding business to show up boldly on Instagram. With Elizabeth Marberry

Transcript

How to get your wedding business to show up boldly on Instagram. With Elizabeth Marberry · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  That
• 0:00
  storytelling
• 0:01
  is
• 0:02
  how
• 0:03
  it's
• 0:03
  going
• 0:03
  to
• 0:03
  give
• 0:03
  that
• 0:04
  post
• 0:04
  more
• 0:04
  legs
• 0:05
  and
• 0:05
  it's
• 0:05
  going
• 0:05
  to
• 0:06
  do
• 0:06
  what
• 0:06
  I
• 0:06
  need
• 0:06
  it
• 0:06
  to
• 0:06
  do
• 0:07
  for
• 0:07
  my
• 0:07
  business,
• 0:07
  which
• 0:07
  is
• 0:08
  build
• 0:09
  connection
• 0:09
  with
• 0:10
  my
• 0:10
  audience.
• 0:11
  Right.
• 0:11
  People
• 0:11
  buy
• 0:12
  from
• 0:12
  people
• 0:12
  they
• 0:13
  know,
• 0:13
  like
• 0:13
  and
• 0:13
  trust.
• 0:15
  I'm
• 0:16
  Becca
• 0:16
  Poutney,
• 0:17
  wedding
• 0:17
  business
• 0:17
  marketing
• 0:18
  expert,
• 0:18
  speaker
• 0:18
  and
• 0:19
  blogger
• 0:19
  and
• 0:19
  you're
• 0:20
  listening
• 0:20
  to
• 0:20
  the
• 0:20
  Wedding
• 0:20
  Pros
• 0:21
  who
• 0:21
  Are
• 0:21
  Ready
• 0:21
  to
• 0:21
  Grow
• 0:22
  podcast.
• 0:23
  I'm
• 0:23
  here
• 0:24
  to
• 0:24
  share
• 0:24
  with
• 0:24
  you
• 0:24
  actionable
• 0:25
  tips,
• 0:25
  strategies
• 0:26
  and
• 0:26
  real
• 0:26
  life
• 0:27
  examples
• 0:27
  to
• 0:27
  help
• 0:28
  you
• 0:28
  take
• 0:28
  your
• 0:28
  wedding
• 0:29
  business
• 0:29
  to
• 0:29
  the
• 0:29
  next
• 0:29
  level.
• 0:30
  If
• 0:30
  you
• 0:31
  are
• 0:31
  an
• 0:31
  ambitious
• 0:31
  wedding
• 0:32
  business
• 0:32
  owner
• 0:32
  that
• 0:33
  wants
• 0:33
  to
• 0:33
  take
• 0:33
  your
• 0:33
  passion
• 0:34
  and
• 0:34
  use
• 0:34
  it
• 0:34
  to
• 0:35
  build
• 0:35
  a
• 0:35
  profitable,
• 0:35
  sustainable
• 0:36
  business
• 0:37
  doing
• 0:37
  what
• 0:37
  you
• 0:37
  love,
• 0:38
  then
• 0:38
  you're
• 0:38
  in
• 0:38
  the
• 0:38
  right
• 0:39
  place.
• 0:39
  Let's
• 0:40
  get
• 0:40
  going
• 0:40
  with
• 0:40
  today's
• 0:41
  episode.
• 0:43
  Today
• 0:43
  I'm
• 0:43
  chatting
• 0:44
  with
• 0:44
  Elizabeth
• 0:45
  Marbury,
• 0:45
  founder
• 0:46
  of
• 0:46
  the
• 0:46
  Wedding
• 0:46
  Dance
• 0:46
  Coach,
• 0:47
  a
• 0:47
  business
• 0:47
  she
• 0:48
  grew
• 0:48
  into
• 0:48
  a
• 0:48
  multi
• 0:49
  six
• 0:49
  figure
• 0:49
  brand.
• 0:50
  Elizabeth
• 0:50
  is
• 0:50
  also
• 0:51
  a
• 0:51
  visibility
• 0:51
  and
• 0:52
  Instagram
• 0:52
  strategist
• 0:53
  who
• 0:53
  has
• 0:53
  built
• 0:54
  a
• 0:54
  combined
• 0:54
  social
• 0:54
  following
• 0:55
  of
• 0:55
  over
• 0:55
  140,000
• 0:56
  on
• 0:57
  TikTok
• 0:57
  and
• 0:57
  Instagram.
• 0:58
  I
• 0:58
  adore
• 0:59
  her
• 0:59
  and
• 0:59
  I
• 1:00
  could
• 1:00
  not
• 1:00
  be
• 1:00
  more
• 1:00
  excited
• 1:01
  that
• 1:01
  she's
• 1:01
  coming
• 1:02
  to
• 1:02
  speak
• 1:02
  at
• 1:02
  wedpros
• 1:03
  Live
• 1:03
  this
• 1:04
  in
• 1:04
  both
• 1:04
  Ireland
• 1:05
  and
• 1:05
  London.
• 1:06
  You
• 1:06
  are
• 1:06
  going
• 1:06
  to
• 1:07
  absolutely
• 1:07
  love
• 1:07
  her.
• 1:08
  Elizabeth,
• 1:09
  welcome
• 1:09
  to
• 1:09
  the
• 1:09
  podcast.
• 1:10
  Thank
• 1:10
  you
• 1:11
  so
• 1:11
  much
• 1:11
  Becca.
• 1:12
  I
• 1:12
  so
• 1:12
  appreciate
• 1:13
  that
• 1:13
  warm
• 1:13
  intro
• 1:14
  and
• 1:14
  I'm
• 1:14
  such
• 1:15
  a
• 1:15
  fan
• 1:15
  of
• 1:15
  yours
• 1:16
  too.
• 1:16
  So
• 1:16
  I
• 1:17
  every
• 1:17
  time
• 1:17
  we
• 1:18
  get
• 1:18
  to
• 1:18
  connect
• 1:19
  and
• 1:19
  meet
• 1:19
  in
• 1:19
  real
• 1:20
  life,
• 1:20
  it's
• 1:20
  just
• 1:21
  the
• 1:21
  best
• 1:21
  highlight
• 1:22
  ever.
• 1:22
  So
• 1:22
  thank
• 1:23
  you
• 1:23
  for
• 1:23
  having
• 1:23
  me
• 1:23
  on
• 1:24
  the
• 1:24
  show.
• 1:24
  Well,
• 1:24
  I'm
• 1:25
  thrilled
• 1:25
  to
• 1:25
  have
• 1:25
  you
• 1:25
  on
• 1:26
  the
• 1:26
  show
• 1:26
  and
• 1:26
  I'm
• 1:27
  so
• 1:27
  excited
• 1:27
  to
• 1:27
  introduce
• 1:28
  you
• 1:28
  to
• 1:28
  my
• 1:28
  audience
• 1:29
  both
• 1:29
  on
• 1:29
  the
• 1:29
  podcast
• 1:30
  and
• 1:30
  and
• 1:30
  in
• 1:31
  real
• 1:31
  life.
• 1:31
  But
• 1:31
  before
• 1:32
  we
• 1:32
  get
• 1:32
  there,
• 1:32
  let's
• 1:33
  go
• 1:33
  back
• 1:33
  in
• 1:34
  your
• 1:34
  journey
• 1:34
  because
• 1:34
  I
• 1:35
  like
• 1:35
  my
• 1:35
  listeners
• 1:35
  to
• 1:35
  understand
• 1:36
  who
• 1:36
  they're
• 1:37
  hearing
• 1:37
  from
• 1:37
  on
• 1:38
  the
• 1:38
  podcast.
• 1:38
  So
• 1:39
  take
• 1:39
  me
• 1:39
  back,
• 1:39
  way
• 1:40
  back.
• 1:40
  Pre
• 1:40
  Wedding
• 1:41
  Dance
• 1:41
  Coach,
• 1:41
  what
• 1:42
  did
• 1:42
  life
• 1:42
  look
• 1:42
  like?
• 1:43
  What
• 1:43
  was
• 1:43
  your
• 1:43
  career
• 1:44
  and
• 1:44
  how
• 1:44
  did
• 1:44
  you
• 1:44
  take
• 1:45
  that
• 1:45
  first
• 1:45
  step
• 1:45
  into
• 1:45
  weddings?
• 1:46
  I
• 1:46
  took
• 1:47
  a
• 1:47
  very
• 1:47
  windy
• 1:48
  path
• 1:48
  into
• 1:49
  weddings
• 1:49
  and
• 1:50
  marketing.
• 1:50
  I
• 1:50
  never
• 1:51
  would
• 1:51
  have
• 1:51
  thought
• 1:51
  I
• 1:52
  would
• 1:52
  have
• 1:52
  landed
• 1:52
  here.
• 1:53
  So
• 1:54
  I
• 1:54
  in
• 1:54
  my
• 1:55
  former
• 1:55
  life
• 1:55
  I
• 1:56
  was
• 1:56
  a
• 1:56
  professional
• 1:57
  dancer.
• 1:57
  I
• 1:58
  fell
• 1:58
  in
• 1:58
  in
• 1:59
  love
• 1:59
  with
• 1:59
  dance
• 1:59
  at
• 1:59
  a
• 2:00
  very
• 2:00
  young
• 2:00
  age.
• 2:01
  I
• 2:01
  told
• 2:01
  my
• 2:02
  When
• 2:02
  I
• 2:02
  was
• 2:02
  11
• 2:02
  years
• 2:03
  old
• 2:03
  I
• 2:03
  am
• 2:03
  going
• 2:04
  to
• 2:04
  be
• 2:04
  a
• 2:04
  professional
• 2:05
  dancer.
• 2:05
  That's
• 2:06
  what
• 2:06
  I'm
• 2:06
  going
• 2:06
  to
• 2:06
  do
• 2:06
  for
• 2:06
  a
• 2:07
  living.
• 2:07
  And
• 2:08
  thank
• 2:08
  goodness
• 2:09
  they
• 2:09
  believed
• 2:09
  in
• 2:09
  me,
• 2:10
  didn't
• 2:11
  think
• 2:11
  I
• 2:11
  was
• 2:11
  crazy.
• 2:12
  And
• 2:12
  I
• 2:13
  ended
• 2:13
  up
• 2:13
  going
• 2:13
  to
• 2:14
  college
• 2:14
  in
• 2:15
  New
• 2:15
  York
• 2:15
  City
• 2:15
  at
• 2:16
  Marymount
• 2:16
  Manhattan
• 2:17
  College
• 2:17
  on
• 2:17
  the
• 2:17
  Upper
• 2:17
  east
• 2:18
  side
• 2:18
  where
• 2:18
  I
• 2:18
  studied
• 2:19
  dance.
• 2:20
  That
• 2:20
  is
• 2:20
  where
• 2:21
  I
• 2:21
  got
• 2:22
  my
• 2:22
  bachelor's
• 2:23
  degree
• 2:23
  and
• 2:24
  Started
• 2:25
  really
• 2:25
  auditioning
• 2:26
  for
• 2:26
  companies.
• 2:26
  I
• 2:26
  was
• 2:26
  able
• 2:27
  to
• 2:27
  dance
• 2:27
  all
• 2:27
  over
• 2:28
  the
• 2:28
  world.
• 2:28
  I
• 2:29
  traveled
• 2:29
  to
• 2:29
  India,
• 2:30
  France,
• 2:31
  Japan.
• 2:32
  I
• 2:32
  got
• 2:32
  to
• 2:32
  perform
• 2:33
  in
• 2:33
  really
• 2:34
  beautiful
• 2:34
  places
• 2:35
  and
• 2:36
  went
• 2:36
  after
• 2:36
  my
• 2:36
  dream
• 2:37
  of
• 2:37
  becoming
• 2:37
  a
• 2:37
  professional
• 2:38
  dancer,
• 2:38
  moved
• 2:39
  to
• 2:39
  Chicago,
• 2:39
  where
• 2:40
  I
• 2:40
  transitioned
• 2:41
  into
• 2:41
  more
• 2:42
  choreography
• 2:43
  and
• 2:43
  teaching
• 2:43
  of
• 2:44
  dance.
• 2:44
  Because
• 2:44
  as
• 2:45
  you
• 2:45
  may
• 2:46
  or
• 2:46
  may
• 2:46
  not
• 2:46
  know,
• 2:47
  you
• 2:47
  know,
• 2:47
  at
• 2:47
  some
• 2:47
  point,
• 2:48
  as
• 2:48
  you're
• 2:48
  aging,
• 2:50
  becoming
• 2:50
  a,
• 2:50
  you
• 2:51
  know,
• 2:51
  being
• 2:51
  a
• 2:51
  professional
• 2:52
  dancer,
• 2:52
  at
• 2:52
  some
• 2:52
  point,
• 2:53
  you
• 2:53
  have
• 2:53
  to
• 2:53
  find
• 2:54
  a
• 2:54
  new
• 2:54
  path.
• 2:54
  And
• 2:55
  so
• 2:55
  choreography
• 2:56
  and
• 2:56
  teaching
• 2:56
  were
• 2:57
  always
• 2:57
  just
• 2:57
  a
• 2:57
  passion
• 2:58
  of
• 2:58
  mine.
• 2:59
  And
• 2:59
  I
• 2:59
  was
• 2:59
  the
• 3:00
  person
• 3:00
  at
• 3:00
  the
• 3:00
  dance
• 3:01
  studio
• 3:01
  that
• 3:02
  loved
• 3:02
  working
• 3:03
  with
• 3:03
  adults.
• 3:03
  Adults.
• 3:03
  Like,
• 3:04
  when
• 3:04
  people
• 3:04
  would
• 3:04
  come
• 3:05
  in
• 3:05
  and
• 3:05
  be
• 3:05
  like,
• 3:05
  who
• 3:06
  is
• 3:06
  good
• 3:06
  at
• 3:06
  working
• 3:06
  with
• 3:07
  adults?
• 3:07
  Like,
• 3:07
  no
• 3:08
  one
• 3:08
  wanted
• 3:08
  to
• 3:08
  work
• 3:08
  with
• 3:08
  them.
• 3:08
  And
• 3:09
  I'm
• 3:09
  like,
• 3:09
  I
• 3:09
  love
• 3:09
  working
• 3:09
  with
• 3:10
  adults.
• 3:10
  Like,
• 3:10
  they're
• 3:10
  so
• 3:11
  fun.
• 3:11
  I
• 3:11
  love
• 3:11
  teaching
• 3:12
  them.
• 3:12
  I
• 3:12
  love
• 3:12
  helping
• 3:13
  them,
• 3:13
  you
• 3:13
  know,
• 3:14
  build
• 3:14
  their
• 3:14
  confidence
• 3:15
  on
• 3:15
  the
• 3:15
  dance
• 3:15
  floor.
• 3:16
  Then
• 3:16
  I
• 3:17
  was
• 3:17
  living
• 3:17
  in
• 3:17
  Chicago
• 3:18
  when
• 3:18
  I
• 3:18
  re
• 3:19
  met
• 3:19
  my
• 3:19
  husband.
• 3:20
  He
• 3:20
  was
• 3:20
  living
• 3:20
  in
• 3:21
  Boulder,
• 3:21
  Colorado,
• 3:22
  and
• 3:23
  we
• 3:23
  did
• 3:23
  long
• 3:24
  distance
• 3:24
  for
• 3:24
  a
• 3:24
  while.
• 3:25
  We
• 3:25
  were
• 3:25
  high
• 3:25
  school.
• 3:26
  Like,
• 3:26
  we
• 3:26
  were
• 3:26
  friends
• 3:27
  in
• 3:27
  high
• 3:27
  school.
• 3:27
  We
• 3:28
  knew
• 3:28
  each
• 3:28
  other
• 3:28
  from
• 3:28
  elementary
• 3:29
  school,
• 3:29
  if
• 3:29
  you
• 3:29
  can
• 3:30
  believe
• 3:30
  it.
• 3:31
  And.
• 3:32
  But
• 3:32
  we
• 3:32
  reconnected.
• 3:34
  And
• 3:34
  long
• 3:35
  story
• 3:35
  short,
• 3:35
  he
• 3:36
  proposed.
• 3:36
  I
• 3:37
  moved
• 3:37
  back
• 3:37
  to
• 3:38
  Colorado,
• 3:38
  where
• 3:38
  I
• 3:39
  am
• 3:39
  from.
• 3:39
  I
• 3:40
  was
• 3:40
  born
• 3:40
  and
• 3:40
  raised
• 3:40
  in
• 3:41
  Denver,
• 3:41
  Colorado.
• 3:42
  And
• 3:42
  it
• 3:42
  was
• 3:42
  when
• 3:43
  I
• 3:43
  was
• 3:43
  planning
• 3:44
  my
• 3:44
  wedding
• 3:45
  with
• 3:45
  him
• 3:45
  in
• 3:46
  2010
• 3:47
  that
• 3:47
  I
• 3:47
  really
• 3:47
  fell
• 3:48
  into
• 3:48
  the
• 3:48
  wedding
• 3:48
  industry.
• 3:49
  Like
• 3:49
  so
• 3:49
  many
• 3:49
  of
• 3:49
  us,
• 3:50
  right?
• 3:50
  Um,
• 3:51
  and
• 3:51
  I
• 3:52
  discovered
• 3:53
  that
• 3:53
  the
• 3:54
  pressure
• 3:54
  that
• 3:55
  brides
• 3:55
  felt
• 3:56
  of
• 3:56
  like,
• 3:57
  oh,
• 3:57
  my
• 3:57
  gosh,
• 3:57
  I
• 3:57
  have
• 3:58
  all
• 3:58
  these
• 3:58
  people
• 3:58
  flying
• 3:59
  in
• 3:59
  from
• 3:59
  all
• 4:00
  over
• 4:00
  the
• 4:00
  country,
• 4:00
  and
• 4:00
  they're
• 4:01
  gonna
• 4:01
  watch
• 4:01
  us
• 4:01
  dance
• 4:02
  together.
• 4:03
  And
• 4:03
  I
• 4:03
  felt
• 4:04
  nervous
• 4:04
  for
• 4:04
  my
• 4:04
  first
• 4:04
  dance.
• 4:05
  And
• 4:05
  I
• 4:05
  was
• 4:05
  ser
• 4:06
  thinking,
• 4:06
  like,
• 4:06
  wait
• 4:07
  a
• 4:07
  second,
• 4:07
  hold
• 4:07
  the
• 4:07
  phone.
• 4:08
  If
• 4:08
  I'm
• 4:08
  nervous
• 4:09
  for
• 4:09
  my
• 4:09
  first
• 4:09
  dance,
• 4:10
  how
• 4:10
  are
• 4:11
  non
• 4:11
  dancers
• 4:12
  doing
• 4:12
  this?
• 4:12
  Like,
• 4:12
  seriously,
• 4:13
  how
• 4:13
  are
• 4:13
  they
• 4:13
  doing
• 4:13
  it?
• 4:14
  So
• 4:14
  I
• 4:14
  ended
• 4:15
  up
• 4:15
  doing
• 4:15
  my
• 4:16
  husband
• 4:16
  and
• 4:16
  I.
• 4:16
  So
• 4:16
  keep
• 4:17
  in
• 4:17
  mind,
• 4:17
  this
• 4:17
  was
• 4:17
  2010.
• 4:18
  We
• 4:18
  ended
• 4:18
  up
• 4:19
  doing
• 4:19
  one
• 4:19
  of
• 4:19
  those
• 4:19
  surprise
• 4:20
  first
• 4:21
  dances
• 4:21
  because
• 4:21
  my
• 4:22
  husband
• 4:22
  has
• 4:22
  two
• 4:22
  Lefty.
• 4:23
  He
• 4:23
  does
• 4:23
  not
• 4:23
  dance,
• 4:23
  okay?
• 4:24
  He's
• 4:24
  always
• 4:24
  like,
• 4:24
  that's
• 4:25
  your
• 4:25
  thing,
• 4:25
  girl.
• 4:26
  And
• 4:26
  so
• 4:27
  we
• 4:27
  started
• 4:27
  off
• 4:27
  really
• 4:28
  slow,
• 4:29
  and
• 4:29
  then
• 4:29
  we
• 4:30
  surprised
• 4:30
  our
• 4:30
  guest
• 4:31
  and
• 4:31
  busted
• 4:31
  out
• 4:32
  into
• 4:32
  a
• 4:32
  dance
• 4:32
  of
• 4:32
  the
• 4:33
  decades.
• 4:33
  We
• 4:33
  did
• 4:33
  a
• 4:33
  song
• 4:34
  from
• 4:34
  the
• 4:34
  80s,
• 4:34
  the
• 4:35
  90s,
• 4:35
  and
• 4:35
  I
• 4:36
  kid
• 4:36
  you
• 4:36
  not,
• 4:36
  the
• 4:37
  reception
• 4:38
  erupted,
• 4:38
  the
• 4:39
  energy
• 4:39
  was
• 4:39
  elevated,
• 4:40
  and
• 4:41
  I
• 4:41
  realized
• 4:41
  that
• 4:42
  was
• 4:42
  like
• 4:42
  my
• 4:42
  aha
• 4:43
  moment
• 4:43
  of
• 4:43
  I
• 4:43
  had
• 4:44
  brought
• 4:44
  in
• 4:44
  my
• 4:44
  background
• 4:45
  of
• 4:45
  hip
• 4:45
  hop,
• 4:46
  contemporary,
• 4:47
  ballroom.
• 4:48
  This
• 4:48
  was
• 4:48
  not
• 4:48
  a
• 4:49
  dance
• 4:49
  that
• 4:49
  you
• 4:49
  could
• 4:49
  go
• 4:50
  into
• 4:50
  a
• 4:50
  ballroom
• 4:50
  studio
• 4:51
  and
• 4:51
  get
• 4:51
  right.
• 4:52
  It
• 4:52
  was
• 4:52
  very
• 4:52
  custom.
• 4:53
  And
• 4:53
  I
• 4:54
  said,
• 4:54
  oh,
• 4:54
  my
• 4:54
  gosh,
• 4:54
  there's.
• 4:55
  There's
• 4:55
  ballroom
• 4:56
  studios.
• 4:56
  But
• 4:56
  there's
• 4:56
  not
• 4:56
  a.
• 4:57
  There's
• 4:57
  not
• 4:57
  a
• 4:57
  company
• 4:58
  that
• 4:58
  exclusively
• 4:59
  focuses
• 5:00
  on
• 5:00
  really
• 5:01
  unique
• 5:01
  and
• 5:01
  fun
• 5:02
  wedding
• 5:02
  dances.
• 5:03
  And
• 5:03
  that's
• 5:03
  when
• 5:04
  Wedding
• 5:04
  Dance
• 5:04
  Coach
• 5:04
  was
• 5:05
  born.
• 5:05
  And
• 5:05
  I.
• 5:06
  I
• 5:06
  would
• 5:06
  never
• 5:07
  have
• 5:07
  thought
• 5:08
  that
• 5:08
  in
• 5:08
  a
• 5:08
  million
• 5:09
  years
• 5:09
  that
• 5:09
  I
• 5:09
  would
• 5:09
  end
• 5:09
  up
• 5:09
  in
• 5:09
  the
• 5:10
  wedding
• 5:10
  industry.
• 5:11
  And
• 5:11
  so
• 5:12
  that
• 5:12
  is
• 5:12
  how
• 5:12
  that
• 5:13
  company
• 5:13
  was
• 5:13
  launched
• 5:14
  back
• 5:14
  in
• 5:14
  2010.
• 5:15
  So
• 5:15
  we're
• 5:15
  starting
• 5:15
  our
• 5:15
  16th
• 5:16
  year
• 5:16
  in
• 5:16
  business,
• 5:16
  if
• 5:17
  you
• 5:17
  can
• 5:17
  believe
• 5:17
  it.
• 5:17
  That
• 5:18
  is
• 5:18
  incredible.
• 5:18
  Do
• 5:19
  you
• 5:19
  have
• 5:19
  that
• 5:19
  first
• 5:19
  dance
• 5:20
  from
• 5:20
  your
• 5:20
  own
• 5:20
  wedding
• 5:21
  on
• 5:21
  video?
• 5:21
  I
• 5:22
  do.
• 5:22
  I
• 5:23
  really
• 5:23
  do.
• 5:23
  Yeah.
• 5:24
  The
• 5:24
  video
• 5:24
  quality
• 5:24
  is
• 5:25
  not
• 5:25
  great,
• 5:25
  but,
• 5:26
  yep,
• 5:26
  I've
• 5:26
  got
• 5:27
  it,
• 5:27
  girl.
• 5:27
  I
• 5:27
  think
• 5:28
  that
• 5:28
  needs
• 5:28
  to
• 5:28
  make
• 5:28
  an
• 5:28
  appearance
• 5:28
  on
• 5:29
  Instagram
• 5:29
  one
• 5:29
  day.
• 5:29
  I
• 5:30
  would
• 5:30
  love
• 5:30
  to
• 5:30
  see
• 5:30
  it.
• 5:30
  You're
• 5:31
  probably
• 5:31
  like,
• 5:31
  absolutely
• 5:32
  not.
• 5:32
  No
• 5:32
  one
• 5:33
  can
• 5:33
  ever
• 5:33
  see
• 5:33
  it,
• 5:33
  but
• 5:33
  I
• 5:33
  just
• 5:34
  think
• 5:34
  it's
• 5:34
  great
• 5:34
  because
• 5:34
  Even
• 5:34
  then
• 5:35
  in
• 5:35
  2010,
• 5:36
  that
• 5:36
  wasn't
• 5:36
  a
• 5:37
  thing.
• 5:37
  Like,
• 5:37
  people
• 5:38
  weren't
• 5:38
  doing
• 5:38
  that.
• 5:38
  I
• 5:38
  got
• 5:39
  married
• 5:39
  in
• 5:39
  2010.
• 5:40
  I
• 5:40
  feel
• 5:40
  like
• 5:40
  we've
• 5:40
  lived
• 5:41
  this
• 5:41
  kind
• 5:41
  of
• 5:41
  parallel
• 5:41
  life.
• 5:42
  I
• 5:42
  got
• 5:42
  married
• 5:42
  in
• 5:42
  2010,
• 5:43
  and
• 5:43
  I
• 5:43
  always
• 5:43
  say
• 5:44
  to
• 5:44
  people,
• 5:44
  when
• 5:44
  I
• 5:44
  got
• 5:44
  married
• 5:45
  in
• 5:45
  2010,
• 5:46
  most
• 5:46
  of
• 5:46
  the
• 5:46
  stuff
• 5:46
  that
• 5:47
  happens
• 5:47
  at
• 5:47
  weddings
• 5:47
  today
• 5:48
  did
• 5:48
  not
• 5:48
  exist.
• 5:49
  It
• 5:49
  was
• 5:49
  literally
• 5:50
  just
• 5:50
  a
• 5:51
  standard
• 5:51
  wedding.
• 5:52
  There
• 5:52
  wasn't
• 5:52
  a
• 5:52
  photo
• 5:52
  booth.
• 5:53
  There
• 5:53
  wasn't
• 5:53
  a
• 5:54
  fun
• 5:54
  thing.
• 5:54
  So
• 5:54
  I
• 5:54
  love
• 5:55
  that
• 5:55
  you
• 5:55
  were
• 5:55
  ahead
• 5:55
  of
• 5:55
  the
• 5:55
  curve.
• 5:56
  And
• 5:56
  even
• 5:57
  then,
• 5:57
  you
• 5:57
  bought
• 5:57
  your
• 5:57
  personality
• 5:58
  into
• 5:59
  your
• 5:59
  first
• 5:59
  dance,
• 5:59
  so
• 6:00
  you
• 6:00
  did
• 6:00
  it
• 6:00
  for
• 6:00
  your
• 6:00
  own
• 6:00
  wedding.
• 6:01
  You
• 6:01
  realized
• 6:01
  you
• 6:01
  wanted
• 6:02
  to
• 6:02
  help
• 6:02
  other
• 6:02
  people.
• 6:03
  How
• 6:03
  did
• 6:03
  you
• 6:04
  go
• 6:04
  about
• 6:04
  getting
• 6:04
  set
• 6:05
  up,
• 6:05
  finding
• 6:05
  your
• 6:05
  first
• 6:06
  couples?
• 6:07
  Tell
• 6:07
  me
• 6:07
  about
• 6:07
  that
• 6:07
  piece
• 6:07
  of
• 6:08
  the
• 6:08
  picture.
• 6:08
  Oh,
• 6:08
  my
• 6:09
  gosh,
• 6:09
  what
• 6:09
  a
• 6:09
  fun
• 6:09
  story.
• 6:10
  I
• 6:10
  just
• 6:10
  have
• 6:10
  to
• 6:10
  say,
• 6:11
  I
• 6:11
  haven't
• 6:11
  told
• 6:11
  the
• 6:11
  story
• 6:11
  in
• 6:12
  so
• 6:12
  long,
• 6:12
  so
• 6:12
  it's
• 6:12
  just
• 6:12
  fun
• 6:13
  for
• 6:13
  me
• 6:13
  to
• 6:13
  talk
• 6:13
  about
• 6:13
  this.
• 6:14
  So
• 6:14
  thank
• 6:14
  you
• 6:14
  for
• 6:15
  asking.
• 6:16
  So
• 6:17
  I
• 6:17
  just
• 6:17
  bootstrapped
• 6:18
  everything
• 6:18
  myself.
• 6:20
  In
• 6:20
  the
• 6:20
  beginning.
• 6:20
  I
• 6:21
  did
• 6:21
  everything
• 6:21
  right.
• 6:22
  I.
• 6:24
  So
• 6:24
  essentially,
• 6:25
  how
• 6:25
  I
• 6:25
  leveraged
• 6:26
  and
• 6:26
  set
• 6:26
  up
• 6:26
  my
• 6:26
  business
• 6:27
  was
• 6:28
  I
• 6:29
  knew
• 6:29
  that
• 6:30
  I
• 6:30
  needed
• 6:30
  to
• 6:30
  build
• 6:30
  clientele,
• 6:31
  right?
• 6:32
  And
• 6:32
  I
• 6:33
  was.
• 6:33
  It
• 6:33
  wouldn't
• 6:33
  have
• 6:33
  been
• 6:33
  a
• 6:34
  smart
• 6:34
  investment
• 6:34
  for
• 6:34
  me
• 6:35
  at
• 6:35
  that
• 6:35
  time
• 6:35
  to
• 6:35
  rent
• 6:36
  a
• 6:36
  space.
• 6:36
  That
• 6:37
  would
• 6:37
  have
• 6:37
  been
• 6:37
  way
• 6:37
  too
• 6:38
  early
• 6:38
  in
• 6:38
  the
• 6:38
  process.
• 6:38
  Success.
• 6:39
  So
• 6:39
  what
• 6:39
  I
• 6:39
  did
• 6:40
  is
• 6:40
  I
• 6:40
  rented
• 6:41
  space
• 6:41
  in
• 6:42
  an
• 6:42
  existing
• 6:42
  dance
• 6:43
  studios
• 6:43
  where
• 6:44
  they
• 6:44
  had
• 6:44
  space
• 6:45
  just
• 6:45
  sitting
• 6:45
  open,
• 6:46
  and
• 6:46
  I
• 6:46
  negotiated
• 6:47
  really
• 6:48
  low
• 6:48
  rates
• 6:49
  because
• 6:49
  I
• 6:49
  was
• 6:50
  like,
• 6:50
  I.
• 6:50
  I
• 6:51
  don't
• 6:51
  know
• 6:51
  how
• 6:51
  many
• 6:51
  clients
• 6:51
  I'm
• 6:52
  gonna
• 6:52
  have.
• 6:52
  I'm
• 6:52
  just
• 6:52
  starting
• 6:53
  this
• 6:53
  business.
• 6:53
  Can
• 6:54
  you
• 6:54
  help
• 6:54
  me
• 6:54
  out?
• 6:55
  And
• 6:55
  they
• 6:56
  were
• 6:56
  more
• 6:56
  than
• 6:57
  happy
• 6:57
  to
• 6:57
  give
• 6:57
  me
• 6:57
  their
• 6:57
  space
• 6:58
  because,
• 6:58
  you
• 6:58
  know,
• 6:58
  it's
• 6:58
  sitting
• 6:59
  empty
• 6:59
  for,
• 6:59
  like,
• 7:00
  six
• 7:00
  or
• 7:00
  eight
• 7:00
  hours
• 7:01
  on
• 7:01
  a
• 7:01
  Sunday.
• 7:02
  And
• 7:02
  if
• 7:02
  I'm
• 7:02
  willing
• 7:03
  to
• 7:03
  pay
• 7:03
  them
• 7:03
  for
• 7:03
  a
• 7:03
  chunk
• 7:04
  of
• 7:04
  time,
• 7:04
  they're
• 7:04
  you
• 7:05
  know,
• 7:05
  happy
• 7:05
  to.
• 7:06
  To
• 7:06
  let
• 7:06
  me
• 7:06
  use
• 7:06
  it.
• 7:07
  And
• 7:07
  so
• 7:07
  that's
• 7:07
  really
• 7:08
  how
• 7:08
  I
• 7:08
  started
• 7:08
  the
• 7:09
  business
• 7:09
  is
• 7:09
  just
• 7:09
  renting
• 7:10
  space
• 7:10
  in
• 7:10
  existing
• 7:11
  dance
• 7:11
  studios.
• 7:12
  And
• 7:13
  how
• 7:13
  I
• 7:14
  made
• 7:14
  it
• 7:14
  on
• 7:14
  the
• 7:15
  map
• 7:15
  is
• 7:16
  I,
• 7:17
  first
• 7:17
  of
• 7:17
  all,
• 7:17
  wedding
• 7:18
  dance
• 7:18
  coach
• 7:18
  wasn't
• 7:19
  wedding
• 7:19
  dance
• 7:19
  coach
• 7:20
  at
• 7:20
  first.
• 7:20
  My
• 7:20
  URL
• 7:21
  was
• 7:21
  Elizabeth
• 7:22
  Marbury.com
• 7:23
  and
• 7:24
  I
• 7:24
  positioned
• 7:25
  it
• 7:25
  as
• 7:25
  I
• 7:25
  was
• 7:26
  the
• 7:26
  wedding
• 7:27
  dance
• 7:27
  coach.
• 7:27
  Okay.
• 7:28
  So
• 7:29
  at
• 7:29
  that
• 7:29
  time,
• 7:29
  I
• 7:29
  was
• 7:29
  teaching
• 7:30
  all
• 7:30
  the
• 7:30
  lessons
• 7:31
  and
• 7:31
  really
• 7:32
  how
• 7:32
  my
• 7:32
  company
• 7:33
  blew
• 7:33
  up.
• 7:33
  It
• 7:33
  was
• 7:34
  our
• 7:34
  big
• 7:34
  break.
• 7:35
  Cause
• 7:35
  I
• 7:35
  had,
• 7:35
  you
• 7:36
  know,
• 7:36
  no
• 7:36
  money,
• 7:37
  no
• 7:37
  ads.
• 7:37
  I
• 7:38
  just
• 7:38
  had
• 7:38
  a
• 7:38
  website
• 7:39
  and
• 7:39
  a
• 7:39
  prayer.
• 7:40
  Okay,
• 7:41
  is
• 7:41
  I.
• 7:42
  There
• 7:42
  was
• 7:42
  this
• 7:43
  little
• 7:43
  thing
• 7:43
  back
• 7:43
  in
• 7:43
  2010,
• 7:44
  2011
• 7:45
  that
• 7:45
  was
• 7:45
  huge
• 7:46
  called
• 7:46
  Groupon.
• 7:47
  Do
• 7:47
  you
• 7:47
  know
• 7:47
  about
• 7:48
  Groupon?
• 7:48
  Yeah,
• 7:48
  we
• 7:49
  had
• 7:49
  Groupon
• 7:49
  here
• 7:49
  in
• 7:49
  the
• 7:49
  uk.
• 7:50
  We
• 7:50
  don't
• 7:50
  hear
• 7:50
  about
• 7:50
  it
• 7:51
  anymore,
• 7:51
  but
• 7:51
  yeah,
• 7:51
  it
• 7:51
  was
• 7:51
  huge.
• 7:52
  Okay.
• 7:52
  So
• 7:53
  back
• 7:53
  in
• 7:53
  like
• 7:53
  2011,
• 7:54
  it
• 7:54
  was
• 7:55
  very
• 7:55
  exclusive
• 7:56
  to
• 7:56
  get
• 7:56
  your
• 7:57
  business
• 7:57
  on
• 7:57
  Groupon.
• 7:58
  Very
• 7:58
  exclusive.
• 7:59
  And
• 7:59
  it
• 7:59
  was
• 8:00
  so
• 8:00
  I
• 8:00
  remember
• 8:00
  our
• 8:01
  big
• 8:01
  break
• 8:01
  was
• 8:02
  like
• 8:02
  getting
• 8:02
  a
• 8:02
  deal
• 8:03
  on
• 8:03
  Groupon.
• 8:04
  And
• 8:04
  I
• 8:04
  remember
• 8:05
  it
• 8:05
  was
• 8:05
  like
• 8:05
  a
• 8:05
  live
• 8:06
  selling
• 8:06
  thing
• 8:07
  where
• 8:07
  you
• 8:07
  would
• 8:07
  see
• 8:07
  like
• 8:08
  the
• 8:08
  number
• 8:08
  growing
• 8:09
  up
• 8:09
  of
• 8:09
  how
• 8:10
  many
• 8:10
  lessons,
• 8:10
  like
• 8:11
  how
• 8:11
  many
• 8:11
  couples
• 8:12
  you
• 8:12
  sold.
• 8:12
  And
• 8:13
  we
• 8:13
  sold
• 8:13
  to
• 8:14
  over
• 8:14
  200
• 8:15
  couples
• 8:15
  in
• 8:16
  one
• 8:16
  day.
• 8:17
  For
• 8:17
  my
• 8:17
  business,
• 8:18
  I
• 8:18
  was
• 8:18
  running
• 8:18
  by
• 8:19
  myself.
• 8:19
  That
• 8:20
  sounds
• 8:20
  both
• 8:21
  very
• 8:21
  exciting
• 8:21
  and
• 8:22
  very
• 8:22
  stressful
• 8:23
  at
• 8:23
  the
• 8:23
  same
• 8:23
  time
• 8:23
  because
• 8:24
  you're
• 8:24
  thinking,
• 8:24
  how
• 8:24
  am
• 8:24
  I
• 8:25
  going
• 8:25
  to
• 8:25
  fit
• 8:25
  all
• 8:25
  of
• 8:25
  these
• 8:25
  couples
• 8:26
  in?
• 8:26
  Well,
• 8:26
  luckily
• 8:26
  at
• 8:27
  that
• 8:27
  point,
• 8:27
  I
• 8:27
  was
• 8:27
  selling
• 8:28
  I.
• 8:29
  Because
• 8:29
  I
• 8:29
  had
• 8:29
  thought,
• 8:30
  even
• 8:30
  though
• 8:30
  it's
• 8:30
  funny
• 8:31
  telling
• 8:31
  the
• 8:31
  story,
• 8:31
  I
• 8:31
  was
• 8:32
  literally
• 8:32
  just
• 8:32
  the
• 8:33
  most
• 8:33
  baby
• 8:33
  entrepreneur
• 8:34
  learning
• 8:34
  as
• 8:34
  I
• 8:34
  went,
• 8:35
  which,
• 8:35
  thank
• 8:35
  goodness,
• 8:36
  thank
• 8:36
  goodness,
• 8:36
  that's
• 8:36
  how
• 8:37
  we
• 8:37
  learn,
• 8:37
  is
• 8:37
  we
• 8:37
  learn
• 8:37
  as
• 8:38
  we
• 8:38
  go.
• 8:38
  I
• 8:38
  had
• 8:39
  set
• 8:39
  up
• 8:39
  a
• 8:39
  scheduling
• 8:40
  system
• 8:41
  and
• 8:41
  what
• 8:41
  I
• 8:42
  was
• 8:42
  selling
• 8:42
  through
• 8:42
  Groupon
• 8:43
  was
• 8:43
  group
• 8:44
  classes.
• 8:45
  Thank
• 8:45
  goodness.
• 8:46
  Yes,
• 8:47
  I
• 8:47
  could
• 8:47
  know.
• 8:48
  Yes.
• 8:48
  They
• 8:48
  weren't
• 8:49
  private
• 8:49
  lessons.
• 8:49
  And
• 8:50
  then
• 8:50
  my
• 8:50
  plan
• 8:50
  was
• 8:51
  to
• 8:51
  upsell
• 8:52
  people
• 8:52
  from
• 8:52
  those
• 8:53
  group
• 8:53
  lessons
• 8:53
  into
• 8:54
  my
• 8:54
  private
• 8:54
  lessons,
• 8:55
  which
• 8:55
  were,
• 8:55
  you
• 8:56
  know,
• 8:56
  more
• 8:56
  high
• 8:56
  ticket
• 8:56
  at
• 8:57
  that
• 8:57
  time.
• 8:58
  And
• 8:58
  so
• 8:58
  that
• 8:59
  drove
• 9:00
  so
• 9:00
  much
• 9:01
  visibility
• 9:01
  to
• 9:02
  my
• 9:02
  business
• 9:03
  and
• 9:03
  really
• 9:04
  built
• 9:04
  my
• 9:04
  funnel
• 9:05
  of
• 9:05
  clients.
• 9:06
  And
• 9:06
  year
• 9:07
  after
• 9:07
  year,
• 9:07
  I
• 9:08
  kept
• 9:08
  raising
• 9:08
  my
• 9:09
  prices.
• 9:09
  I
• 9:10
  kept
• 9:10
  really
• 9:10
  building
• 9:11
  that
• 9:11
  brand
• 9:11
  credibility.
• 9:12
  And
• 9:12
  then
• 9:12
  I
• 9:13
  got
• 9:13
  pregnant
• 9:13
  with
• 9:14
  my
• 9:14
  first
• 9:14
  kid
• 9:15
  and
• 9:15
  I
• 9:15
  thought,
• 9:16
  oh
• 9:17
  dear,
• 9:17
  I
• 9:18
  can't
• 9:18
  teach
• 9:19
  for
• 9:19
  eight
• 9:19
  hours
• 9:20
  straight
• 9:21
  without
• 9:21
  a
• 9:22
  break
• 9:23
  and
• 9:24
  have
• 9:24
  a
• 9:24
  baby
• 9:25
  that
• 9:25
  I
• 9:25
  need
• 9:25
  to
• 9:25
  nurse.
• 9:26
  Right.
• 9:26
  Or
• 9:27
  like,
• 9:28
  it
• 9:28
  was
• 9:28
  a
• 9:28
  moment
• 9:28
  of
• 9:28
  like,
• 9:29
  okay,
• 9:29
  I
• 9:30
  need
• 9:30
  to
• 9:30
  hire
• 9:30
  someone
• 9:31
  to
• 9:31
  help
• 9:31
  me.
• 9:31
  And
• 9:32
  that's
• 9:32
  when
• 9:32
  I
• 9:32
  hired
• 9:32
  my
• 9:33
  first
• 9:33
  instructor.
• 9:34
  And
• 9:35
  that
• 9:35
  is
• 9:35
  when
• 9:35
  I
• 9:36
  realized,
• 9:36
  oh,
• 9:37
  dear,
• 9:37
  I
• 9:37
  have
• 9:37
  branded
• 9:38
  my
• 9:38
  company
• 9:38
  as
• 9:39
  myself.
• 9:40
  That's
• 9:40
  a
• 9:40
  huge
• 9:40
  problem.
• 9:41
  All
• 9:41
  of
• 9:41
  my
• 9:41
  testimonials
• 9:42
  Say,
• 9:43
  Elizabeth
• 9:43
  is
• 9:44
  great.
• 9:44
  Elizabeth
• 9:44
  is
• 9:44
  the
• 9:45
  best
• 9:45
  dance
• 9:45
  coach
• 9:45
  ever.
• 9:46
  Hire
• 9:46
  Elizabeth.
• 9:47
  I
• 9:47
  realized
• 9:48
  that,
• 9:48
  oh,
• 9:48
  my
• 9:48
  goodness,
• 9:49
  I
• 9:49
  need
• 9:49
  to
• 9:50
  pivot.
• 9:50
  And
• 9:50
  luckily
• 9:51
  this
• 9:51
  was
• 9:51
  earlier
• 9:52
  on
• 9:52
  in
• 9:52
  my
• 9:52
  pregnancy
• 9:53
  that
• 9:53
  I
• 9:53
  need
• 9:53
  to
• 9:54
  pivot
• 9:54
  my
• 9:54
  brand
• 9:55
  into
• 9:55
  an
• 9:55
  overarching
• 9:56
  umbrella
• 9:57
  of
• 9:57
  a
• 9:57
  brand
• 9:58
  where
• 9:58
  you
• 9:58
  work
• 9:58
  with
• 9:58
  a
• 9:59
  wedding
• 9:59
  dance
• 9:59
  coach
• 10:00
  and
• 10:00
  it
• 10:00
  doesn'
• 10:01
  have
• 10:01
  to
• 10:01
  be
• 10:01
  Elizabeth.
• 10:02
  And
• 10:02
  thank
• 10:02
  God
• 10:03
  I
• 10:03
  did
• 10:03
  that.
• 10:03
  I.
• 10:03
  I
• 10:04
  thought
• 10:04
  of
• 10:04
  the
• 10:04
  name
• 10:04
  and
• 10:05
  by
• 10:05
  the
• 10:05
  way,
• 10:05
  Wedding
• 10:05
  Dance
• 10:06
  Coach
• 10:06
  came
• 10:06
  to
• 10:07
  me
• 10:07
  before.
• 10:08
  Like,
• 10:08
  coaching
• 10:09
  was
• 10:09
  such
• 10:09
  a
• 10:09
  big
• 10:09
  buzzword
• 10:10
  too.
• 10:10
  It's
• 10:11
  kind
• 10:11
  of
• 10:11
  funny
• 10:11
  that
• 10:11
  that
• 10:12
  came
• 10:12
  to
• 10:12
  me
• 10:12
  at
• 10:13
  that
• 10:13
  time.
• 10:14
  And
• 10:15
  so
• 10:15
  I
• 10:15
  rebranded
• 10:16
  my
• 10:16
  whole
• 10:16
  company
• 10:17
  as
• 10:17
  Wedding
• 10:17
  Dance
• 10:17
  Coach
• 10:18
  and
• 10:18
  I
• 10:18
  hired
• 10:18
  my
• 10:18
  first
• 10:19
  instructor
• 10:19
  and
• 10:20
  I
• 10:20
  just
• 10:20
  started
• 10:20
  talking
• 10:21
  about
• 10:21
  them
• 10:21
  and
• 10:22
  I
• 10:22
  started
• 10:22
  using
• 10:22
  their
• 10:23
  name.
• 10:23
  And
• 10:23
  as
• 10:24
  I.
• 10:24
  I
• 10:24
  brought
• 10:24
  them
• 10:25
  in,
• 10:25
  we
• 10:25
  would
• 10:25
  get
• 10:25
  testimonials
• 10:27
  that
• 10:27
  would
• 10:27
  mention
• 10:27
  his
• 10:28
  name.
• 10:28
  Oh,
• 10:28
  Dennis
• 10:28
  was
• 10:29
  great.
• 10:29
  I
• 10:29
  loved
• 10:29
  working
• 10:29
  with
• 10:30
  Dennis.
• 10:30
  And
• 10:31
  I
• 10:31
  was
• 10:31
  able
• 10:31
  to
• 10:31
  quickly
• 10:32
  pivot
• 10:32
  in
• 10:33
  time
• 10:33
  and
• 10:34
  essentially
• 10:34
  step
• 10:35
  away
• 10:35
  from
• 10:35
  my
• 10:35
  business
• 10:35
  for
• 10:36
  like,
• 10:36
  three
• 10:36
  months,
• 10:36
  where
• 10:37
  my
• 10:37
  instructor
• 10:38
  was
• 10:38
  able
• 10:38
  to
• 10:38
  take
• 10:38
  on
• 10:39
  the
• 10:39
  full
• 10:39
  workload
• 10:40
  so
• 10:40
  I
• 10:40
  could
• 10:40
  be
• 10:40
  at
• 10:40
  home
• 10:40
  with
• 10:41
  my
• 10:41
  baby.
• 10:41
  Fast
• 10:42
  forward
• 10:42
  years
• 10:43
  down
• 10:43
  the
• 10:43
  road.
• 10:43
  I
• 10:43
  have
• 10:44
  multiple
• 10:44
  instructors.
• 10:45
  I
• 10:45
  don't
• 10:45
  teach
• 10:45
  at
• 10:46
  all
• 10:46
  anymore.
• 10:46
  It's
• 10:46
  2026.
• 10:47
  I'm
• 10:47
  in
• 10:47
  the
• 10:48
  CEO
• 10:48
  founder
• 10:48
  seat.
• 10:49
  I
• 10:49
  run
• 10:49
  the
• 10:49
  business.
• 10:50
  I'm
• 10:50
  the
• 10:50
  visionary
• 10:51
  of
• 10:51
  the
• 10:52
  brand.
• 10:52
  But
• 10:52
  I
• 10:52
  don't
• 10:53
  do
• 10:53
  any
• 10:53
  of
• 10:53
  the
• 10:53
  delivery
• 10:54
  deliverables
• 10:55
  anymore.
• 10:55
  I
• 10:55
  have
• 10:55
  a
• 10:56
  small
• 10:56
  team
• 10:56
  of
• 10:56
  instructors.
• 10:57
  They're
• 10:57
  incredible.
• 10:58
  I
• 10:58
  have
• 10:58
  a
• 10:58
  leadership
• 10:59
  team
• 10:59
  and
• 11:00
  the
• 11:00
  business
• 11:00
  just
• 11:01
  runs
• 11:01
  on
• 11:01
  its
• 11:01
  own.
• 11:02
  But
• 11:02
  it
• 11:02
  was
• 11:02
  like
• 11:03
  brick
• 11:03
  by
• 11:04
  brick
• 11:04
  building
• 11:04
  up
• 11:05
  to
• 11:05
  that
• 11:05
  point.
• 11:05
  That's
• 11:06
  a
• 11:06
  fantastic
• 11:06
  story.
• 11:07
  I
• 11:07
  love
• 11:07
  hearing
• 11:07
  how
• 11:08
  people
• 11:08
  get
• 11:08
  to
• 11:09
  where
• 11:09
  they
• 11:09
  are
• 11:09
  now
• 11:09
  because
• 11:10
  it
• 11:10
  doesn't
• 11:10
  happen
• 11:10
  overnight.
• 11:11
  And
• 11:11
  there'll
• 11:11
  be
• 11:12
  people
• 11:12
  listening
• 11:12
  who
• 11:12
  are,
• 11:13
  like,
• 11:13
  laying
• 11:13
  those
• 11:13
  first
• 11:14
  bricks.
• 11:14
  And
• 11:15
  I
• 11:15
  actually
• 11:15
  had
• 11:15
  an
• 11:15
  emotional
• 11:16
  moment
• 11:16
  this
• 11:16
  week.
• 11:17
  Elizabeth,
• 11:17
  I'm
• 11:17
  going
• 11:17
  to
• 11:17
  be
• 11:17
  very
• 11:18
  honest
• 11:18
  with
• 11:18
  you
• 11:18
  because
• 11:19
  as
• 11:19
  we're
• 11:20
  recording
• 11:20
  this,
• 11:20
  the
• 11:20
  crazy,
• 11:21
  like,
• 11:21
  2016
• 11:22
  trend
• 11:23
  is
• 11:23
  going
• 11:23
  on
• 11:23
  on
• 11:24
  social
• 11:24
  media
• 11:24
  where
• 11:25
  people
• 11:25
  are
• 11:25
  looking
• 11:25
  back
• 11:26
  and
• 11:26
  going,
• 11:26
  here
• 11:27
  was
• 11:27
  Elizabeth
• 11:28
  in
• 11:28
  2016,
• 11:29
  and
• 11:29
  I
• 11:29
  looked
• 11:29
  at
• 11:29
  yours,
• 11:30
  and
• 11:30
  again,
• 11:30
  we
• 11:30
  lived
• 11:31
  this
• 11:31
  parallel
• 11:31
  life
• 11:32
  because
• 11:32
  I
• 11:32
  also,
• 11:33
  in
• 11:33
  2016,
• 11:34
  was
• 11:34
  just
• 11:34
  starting
• 11:35
  this
• 11:35
  baby
• 11:35
  business.
• 11:36
  I
• 11:36
  had
• 11:36
  two
• 11:36
  tiny
• 11:37
  toddlers.
• 11:38
  I
• 11:38
  felt
• 11:38
  like
• 11:38
  I'd
• 11:38
  lost
• 11:39
  myself.
• 11:39
  I
• 11:39
  thought
• 11:39
  I
• 11:39
  was
• 11:40
  never
• 11:40
  gonna
• 11:40
  be
• 11:40
  me
• 11:40
  again.
• 11:41
  And
• 11:41
  10
• 11:42
  years
• 11:42
  later,
• 11:43
  look
• 11:43
  at
• 11:43
  us,
• 11:43
  like,
• 11:44
  on
• 11:44
  stages
• 11:45
  doing
• 11:45
  our
• 11:45
  thing.
• 11:46
  And
• 11:46
  so
• 11:46
  I
• 11:46
  know
• 11:47
  there'll
• 11:47
  be
• 11:47
  people
• 11:47
  who
• 11:48
  are
• 11:48
  like,
• 11:48
  2016
• 11:49
  us
• 11:50
  right
• 11:50
  here
• 11:50
  in
• 11:50
  2026,
• 11:52
  and
• 11:52
  you're
• 11:52
  laying
• 11:53
  that
• 11:53
  first
• 11:53
  brick,
• 11:53
  or
• 11:54
  you've
• 11:54
  got
• 11:54
  these
• 11:54
  toddlers
• 11:55
  or
• 11:55
  you've
• 11:55
  got
• 11:55
  all
• 11:55
  this
• 11:56
  chaos
• 11:56
  going
• 11:56
  on,
• 11:56
  and
• 11:56
  you
• 11:57
  think,
• 11:57
  how
• 11:58
  can
• 11:58
  I
• 11:58
  ever
• 11:58
  get
• 11:58
  out
• 11:59
  of
• 11:59
  this.
• 11:59
  Well,
• 11:59
  just
• 12:00
  know,
• 12:00
  as
• 12:00
  you
• 12:01
  just
• 12:01
  heard
• 12:01
  Elizabeth
• 12:01
  describe
• 12:02
  her
• 12:02
  journey,
• 12:02
  and
• 12:02
  we
• 12:03
  haven't
• 12:03
  even
• 12:03
  got
• 12:03
  to
• 12:03
  the
• 12:03
  end
• 12:04
  of
• 12:04
  that.
• 12:04
  You
• 12:04
  know,
• 12:05
  there
• 12:05
  is
• 12:05
  hope.
• 12:06
  There
• 12:06
  is
• 12:06
  a
• 12:06
  future.
• 12:06
  You
• 12:07
  will
• 12:07
  find
• 12:07
  yourself
• 12:07
  again.
• 12:08
  And
• 12:08
  it's
• 12:08
  a
• 12:08
  season,
• 12:09
  and.
• 12:09
  No,
• 12:09
  it's
• 12:10
  a
• 12:10
  season.
• 12:10
  So
• 12:10
  I
• 12:10
  just
• 12:10
  wanted
• 12:11
  to
• 12:11
  take
• 12:11
  a
• 12:11
  moment
• 12:11
  to
• 12:12
  reflect
• 12:12
  on
• 12:12
  that.
• 12:13
  I
• 12:13
  have
• 12:13
  chills.
• 12:14
  Thank
• 12:14
  you
• 12:14
  for
• 12:14
  saying
• 12:14
  that
• 12:15
  to
• 12:15
  me,
• 12:15
  because,
• 12:16
  yeah,
• 12:16
  this
• 12:16
  2020
• 12:17
  season,
• 12:17
  2016
• 12:18
  trend
• 12:19
  that
• 12:19
  is
• 12:20
  resurfacing,
• 12:21
  it
• 12:21
  brought
• 12:21
  up
• 12:22
  so
• 12:22
  much
• 12:22
  for
• 12:22
  me
• 12:22
  because
• 12:23
  I
• 12:23
  went
• 12:23
  back
• 12:23
  and
• 12:23
  I
• 12:23
  looked
• 12:24
  at
• 12:24
  my
• 12:24
  camera
• 12:24
  roll,
• 12:25
  and
• 12:25
  I
• 12:25
  was
• 12:25
  pregnant
• 12:26
  and
• 12:26
  I
• 12:26
  had
• 12:26
  a
• 12:26
  toddler,
• 12:27
  and
• 12:27
  I
• 12:27
  gave
• 12:27
  birth,
• 12:28
  and
• 12:28
  I
• 12:28
  just
• 12:28
  felt
• 12:29
  so
• 12:29
  lost.
• 12:29
  I
• 12:29
  had
• 12:30
  postpartum
• 12:30
  depression.
• 12:31
  I
• 12:32
  felt
• 12:32
  like
• 12:32
  I've
• 12:33
  always
• 12:33
  loved
• 12:34
  my
• 12:34
  work.
• 12:34
  I've
• 12:34
  always
• 12:35
  wanted
• 12:35
  to
• 12:35
  be
• 12:35
  a
• 12:35
  mom
• 12:36
  and
• 12:36
  a
• 12:36
  career
• 12:36
  woman
• 12:37
  and
• 12:37
  build
• 12:37
  my
• 12:37
  own
• 12:38
  brand,
• 12:38
  and
• 12:39
  I
• 12:39
  felt
• 12:39
  like
• 12:39
  I
• 12:39
  had
• 12:39
  to
• 12:40
  put
• 12:40
  so
• 12:40
  much
• 12:40
  of
• 12:40
  that
• 12:41
  on
• 12:41
  hold.
• 12:41
  And
• 12:42
  I'm
• 12:42
  glad,
• 12:42
  of
• 12:42
  course,
• 12:43
  you
• 12:43
  know,
• 12:43
  you
• 12:43
  want
• 12:43
  to
• 12:43
  be
• 12:43
  there
• 12:43
  for
• 12:44
  your
• 12:44
  kids
• 12:44
  and.
• 12:45
  But
• 12:45
  it
• 12:45
  was
• 12:45
  definitely
• 12:45
  a
• 12:46
  moment
• 12:46
  of
• 12:46
  just,
• 12:47
  you
• 12:47
  know,
• 12:47
  postpartum
• 12:48
  depression
• 12:48
  is
• 12:48
  no
• 12:48
  joke.
• 12:49
  First
• 12:49
  of
• 12:49
  all,
• 12:49
  if
• 12:50
  anyone
• 12:50
  out
• 12:50
  there
• 12:50
  has
• 12:51
  experienced
• 12:51
  it
• 12:51
  or
• 12:52
  is
• 12:52
  experiencing
• 12:53
  it,
• 12:53
  I'm
• 12:53
  sending
• 12:53
  you
• 12:53
  so
• 12:54
  much
• 12:54
  love.
• 12:54
  It
• 12:55
  will
• 12:55
  not
• 12:55
  stay
• 12:55
  dark
• 12:56
  forever
• 12:56
  inside
• 12:57
  of
• 12:57
  your
• 12:57
  heart.
• 12:57
  Like,
• 12:58
  there's
• 12:58
  nothing
• 12:58
  wrong
• 12:58
  with
• 12:59
  you.
• 12:59
  You're
• 12:59
  a
• 12:59
  good
• 12:59
  mama.
• 13:00
  But
• 13:00
  truly,
• 13:01
  like,
• 13:01
  to
• 13:01
  go
• 13:02
  from
• 13:02
  that
• 13:02
  place
• 13:03
  of,
• 13:03
  like,
• 13:03
  I
• 13:04
  know
• 13:04
  I
• 13:04
  have
• 13:04
  so
• 13:04
  much
• 13:05
  capacity.
• 13:06
  I
• 13:06
  know
• 13:06
  I
• 13:06
  have
• 13:06
  a
• 13:07
  big
• 13:07
  vision
• 13:07
  for
• 13:07
  my
• 13:07
  life
• 13:08
  and
• 13:08
  my
• 13:08
  career
• 13:08
  and
• 13:09
  my
• 13:09
  impact
• 13:09
  and
• 13:09
  the
• 13:10
  money
• 13:10
  I
• 13:10
  want
• 13:10
  to
• 13:10
  make
• 13:10
  and
• 13:10
  all
• 13:10
  the
• 13:11
  things,
• 13:11
  and
• 13:11
  to
• 13:11
  feel
• 13:12
  like
• 13:12
  I
• 13:12
  had
• 13:12
  to
• 13:12
  put
• 13:12
  it
• 13:12
  on
• 13:12
  hold
• 13:13
  and.
• 13:13
  And
• 13:14
  deal
• 13:15
  with
• 13:15
  just,
• 13:16
  like,
• 13:16
  health
• 13:16
  issues,
• 13:17
  essentially,
• 13:18
  it
• 13:18
  was
• 13:18
  just
• 13:19
  so
• 13:19
  devastating.
• 13:20
  So
• 13:20
  I.
• 13:21
  I'm
• 13:21
  so
• 13:21
  happy,
• 13:22
  Becca,
• 13:22
  that
• 13:22
  you
• 13:23
  brought
• 13:23
  this
• 13:23
  up,
• 13:23
  because
• 13:23
  what
• 13:24
  Becca's
• 13:24
  referring
• 13:24
  to
• 13:25
  is
• 13:25
  I
• 13:25
  posted
• 13:25
  a
• 13:26
  carousel
• 13:26
  post
• 13:26
  on
• 13:27
  Instagram
• 13:27
  about
• 13:27
  this.
• 13:28
  My
• 13:28
  version
• 13:28
  of
• 13:29
  this
• 13:29
  2016
• 13:30
  trend
• 13:30
  where
• 13:30
  we
• 13:30
  look
• 13:31
  back
• 13:31
  at
• 13:31
  where
• 13:31
  we
• 13:31
  were,
• 13:32
  and
• 13:32
  it's
• 13:32
  a
• 13:32
  great
• 13:33
  opportunity
• 13:33
  for
• 13:34
  storytelling
• 13:34
  in
• 13:35
  your
• 13:35
  content.
• 13:35
  It's
• 13:36
  a
• 13:36
  great
• 13:36
  opportunity
• 13:37
  to
• 13:37
  build
• 13:37
  a
• 13:37
  bridge
• 13:38
  with
• 13:38
  your
• 13:38
  audience.
• 13:39
  And
• 13:39
  you
• 13:39
  all
• 13:40
  just
• 13:40
  witnessed
• 13:41
  how
• 13:41
  that
• 13:41
  piece
• 13:41
  of
• 13:42
  content
• 13:42
  that
• 13:42
  Becca
• 13:43
  liked
• 13:43
  on
• 13:43
  Instagram,
• 13:44
  I
• 13:44
  would
• 13:44
  have
• 13:44
  never
• 13:45
  known
• 13:45
  how
• 13:45
  much
• 13:46
  that
• 13:46
  activated
• 13:47
  Becca
• 13:47
  in
• 13:48
  consuming
• 13:48
  that
• 13:48
  piece
• 13:49
  of
• 13:49
  content,
• 13:49
  right?
• 13:49
  Where
• 13:49
  she
• 13:50
  was
• 13:50
  like,
• 13:50
  oh,
• 13:50
  my
• 13:50
  gosh,
• 13:51
  me
• 13:51
  too.
• 13:52
  Me
• 13:52
  too.
• 13:53
  And
• 13:53
  so
• 13:53
  just
• 13:54
  a
• 13:54
  beautiful
• 13:54
  reminder
• 13:55
  to
• 13:55
  everybody,
• 13:55
  like,
• 13:56
  your
• 13:56
  content
• 13:56
  can
• 13:57
  be
• 13:57
  of
• 13:57
  service
• 13:57
  to
• 13:57
  your
• 13:58
  people.
• 13:58
  And
• 13:58
  even
• 13:59
  though
• 13:59
  I
• 13:59
  don't
• 13:59
  talk
• 14:00
  about
• 14:00
  pregnancy
• 14:01
  or
• 14:01
  being
• 14:01
  a
• 14:01
  mom
• 14:02
  or
• 14:02
  kids,
• 14:02
  like,
• 14:02
  that's
• 14:03
  not
• 14:03
  my
• 14:03
  current
• 14:03
  business,
• 14:04
  but
• 14:04
  that
• 14:04
  part
• 14:05
  of
• 14:05
  me
• 14:05
  is
• 14:05
  important.
• 14:05
  It's
• 14:06
  a
• 14:06
  part
• 14:06
  of
• 14:06
  my
• 14:06
  story.
• 14:07
  And
• 14:07
  people,
• 14:08
  you
• 14:08
  know,
• 14:08
  connect
• 14:09
  human
• 14:09
  to
• 14:09
  human,
• 14:10
  and
• 14:10
  that's
• 14:10
  why
• 14:10
  I
• 14:10
  love
• 14:11
  social
• 14:11
  media
• 14:11
  so
• 14:11
  much.
• 14:12
  Yeah,
• 14:12
  it's
• 14:12
  so
• 14:12
  true.
• 14:13
  Well,
• 14:13
  that
• 14:13
  brings
• 14:13
  us
• 14:13
  beautifully
• 14:14
  on
• 14:14
  to
• 14:15
  the
• 14:15
  other
• 14:15
  side
• 14:16
  of
• 14:16
  your
• 14:16
  business.
• 14:16
  So
• 14:17
  Wedding
• 14:17
  Dance
• 14:17
  Coach
• 14:18
  was
• 14:18
  how
• 14:18
  you
• 14:18
  entered
• 14:18
  the
• 14:18
  wedding
• 14:19
  industry.
• 14:19
  You've
• 14:19
  grown
• 14:19
  it
• 14:20
  into
• 14:20
  this
• 14:20
  fantastic
• 14:21
  business.
• 14:21
  But
• 14:21
  as
• 14:22
  I
• 14:22
  said
• 14:22
  in
• 14:22
  my
• 14:23
  introduction,
• 14:23
  you
• 14:23
  are
• 14:23
  now
• 14:24
  also
• 14:24
  working
• 14:25
  as
• 14:25
  an
• 14:25
  Instagram
• 14:26
  marketing
• 14:26
  strategist
• 14:27
  mentor
• 14:28
  for
• 14:28
  both
• 14:28
  wedding
• 14:29
  industry
• 14:29
  and
• 14:29
  other
• 14:30
  creative
• 14:30
  businesses
• 14:30
  as
• 14:31
  well.
• 14:31
  So
• 14:31
  explain
• 14:32
  to
• 14:32
  me
• 14:32
  how
• 14:33
  that
• 14:33
  happened.
• 14:33
  Where's
• 14:34
  the
• 14:34
  gap?
• 14:34
  Yeah,
• 14:35
  absolutely.
• 14:35
  So
• 14:35
  for
• 14:35
  the
• 14:36
  first
• 14:36
  10
• 14:36
  years
• 14:36
  of
• 14:37
  growing
• 14:37
  Wedding
• 14:37
  Dance
• 14:38
  coach
• 14:38
  and
• 14:38
  I
• 14:38
  grew
• 14:39
  Wedding
• 14:39
  Dance
• 14:40
  coach
• 14:40
  to
• 14:40
  a
• 14:40
  six
• 14:40
  figure
• 14:41
  brand
• 14:41
  with
• 14:41
  no
• 14:42
  social
• 14:42
  media.
• 14:43
  Okay.
• 14:43
  So
• 14:43
  I
• 14:43
  was
• 14:43
  focused
• 14:44
  on
• 14:44
  search
• 14:45
  engine
• 14:45
  optimization,
• 14:46
  optimize,
• 14:46
  you
• 14:47
  know,
• 14:47
  making
• 14:47
  sure
• 14:47
  our
• 14:47
  website
• 14:48
  was
• 14:48
  phenomenal,
• 14:50
  lots
• 14:51
  of
• 14:51
  social
• 14:51
  proof.
• 14:52
  Every
• 14:52
  time
• 14:52
  a
• 14:52
  couple
• 14:53
  would
• 14:53
  work
• 14:53
  with
• 14:53
  us,
• 14:54
  hey,
• 14:54
  we're
• 14:54
  really
• 14:55
  working
• 14:55
  to
• 14:55
  grow
• 14:55
  our
• 14:56
  small
• 14:56
  business.
• 14:56
  I'm
• 14:57
  going
• 14:57
  to
• 14:57
  send
• 14:57
  you
• 14:57
  a
• 14:57
  follow
• 14:58
  up
• 14:58
  email,
• 14:58
  but
• 14:58
  if
• 14:58
  you
• 14:59
  could
• 14:59
  leave
• 14:59
  us
• 14:59
  a
• 14:59
  review
• 15:00
  on
• 15:00
  Google
• 15:01
  on
• 15:01
  the
• 15:01
  knot.
• 15:01
  I'm
• 15:01
  going
• 15:02
  to
• 15:02
  give
• 15:02
  you
• 15:02
  all
• 15:02
  those,
• 15:02
  those
• 15:03
  direct
• 15:03
  links
• 15:04
  that
• 15:04
  really
• 15:04
  helps
• 15:05
  me
• 15:05
  to
• 15:05
  grow
• 15:05
  this
• 15:05
  business
• 15:06
  and
• 15:06
  reach
• 15:06
  more
• 15:06
  incredible
• 15:07
  couples
• 15:07
  like
• 15:07
  you.
• 15:08
  So
• 15:08
  we
• 15:08
  really
• 15:09
  dialed
• 15:09
  in
• 15:09
  those
• 15:09
  processes
• 15:10
  of
• 15:11
  getting
• 15:11
  that
• 15:11
  social
• 15:12
  proof
• 15:12
  website
• 15:13
  optimization.
• 15:13
  And
• 15:14
  then
• 15:14
  of
• 15:14
  course,
• 15:14
  happy
• 15:15
  customers
• 15:15
  refer.
• 15:16
  Happy
• 15:16
  customers.
• 15:17
  So,
• 15:17
  you
• 15:18
  know,
• 15:18
  engaged
• 15:18
  couples,
• 15:19
  no
• 15:19
  other
• 15:19
  engaged
• 15:20
  couples.
• 15:20
  So
• 15:21
  they
• 15:21
  would
• 15:21
  essentially
• 15:21
  become
• 15:21
  super
• 15:22
  fans
• 15:22
  referring
• 15:23
  business.
• 15:23
  So
• 15:24
  that
• 15:24
  really
• 15:24
  got
• 15:24
  us,
• 15:25
  you
• 15:25
  know,
• 15:25
  referrals
• 15:26
  from
• 15:26
  other
• 15:26
  wedding
• 15:26
  vendors
• 15:27
  that
• 15:27
  got
• 15:27
  us
• 15:27
  to
• 15:27
  our
• 15:28
  first
• 15:28
  six
• 15:28
  figures.
• 15:28
  I
• 15:29
  still
• 15:29
  knew
• 15:29
  that
• 15:29
  I
• 15:29
  was
• 15:30
  just
• 15:30
  scratching
• 15:30
  the
• 15:30
  surface
• 15:31
  of
• 15:31
  what
• 15:31
  was
• 15:31
  possible
• 15:32
  for
• 15:32
  my
• 15:32
  company.
• 15:33
  And
• 15:33
  so
• 15:33
  in
• 15:33
  2020,
• 15:34
  when
• 15:34
  we
• 15:35
  were
• 15:35
  all
• 15:35
  locked
• 15:35
  in
• 15:35
  our
• 15:36
  homes,
• 15:37
  there
• 15:37
  was
• 15:37
  this
• 15:37
  app
• 15:37
  called
• 15:38
  Clubhouse.
• 15:39
  Do
• 15:39
  you
• 15:39
  remember
• 15:39
  Clubhouse?
• 15:40
  I
• 15:40
  do
• 15:40
  remember
• 15:41
  Clubhouse.
• 15:41
  I
• 15:41
  spent
• 15:42
  way
• 15:42
  too
• 15:42
  many
• 15:42
  hours
• 15:42
  on
• 15:42
  it
• 15:43
  for
• 15:43
  a
• 15:43
  while.
• 15:43
  Yes,
• 15:43
  yes,
• 15:44
  yes,
• 15:44
  yes,
• 15:44
  exactly.
• 15:45
  So
• 15:45
  Clubhouse
• 15:46
  was
• 15:46
  this
• 15:47
  invite
• 15:47
  only
• 15:48
  audio
• 15:49
  social
• 15:49
  platform
• 15:50
  where
• 15:50
  you
• 15:50
  would
• 15:50
  go
• 15:51
  into
• 15:51
  rooms
• 15:51
  and
• 15:52
  you
• 15:52
  would
• 15:52
  be,
• 15:52
  you
• 15:52
  would
• 15:53
  go
• 15:53
  into
• 15:53
  rooms
• 15:53
  where
• 15:53
  people
• 15:54
  were
• 15:54
  speaking
• 15:55
  on
• 15:55
  virtual
• 15:56
  stages.
• 15:56
  And
• 15:57
  I
• 15:57
  spent
• 15:57
  a
• 15:58
  lot
• 15:58
  of
• 15:58
  time
• 15:58
  in
• 15:58
  there
• 15:58
  too.
• 15:58
  And
• 15:59
  I'm
• 15:59
  so
• 15:59
  glad
• 15:59
  I
• 16:00
  did
• 16:00
  because
• 16:00
  what
• 16:00
  I
• 16:01
  did
• 16:01
  is
• 16:02
  I
• 16:02
  went
• 16:02
  into
• 16:02
  all
• 16:03
  the
• 16:03
  social
• 16:03
  media
• 16:03
  marketing
• 16:04
  rooms
• 16:04
  and
• 16:04
  I
• 16:05
  didn't
• 16:05
  even
• 16:05
  know.
• 16:05
  I
• 16:06
  guess
• 16:06
  I
• 16:06
  just
• 16:06
  was,
• 16:07
  I
• 16:07
  don't
• 16:07
  know,
• 16:08
  gravitating
• 16:08
  toward
• 16:09
  those
• 16:09
  rooms.
• 16:09
  It's
• 16:09
  not
• 16:09
  like
• 16:09
  I
• 16:10
  even
• 16:10
  had
• 16:10
  this
• 16:10
  like
• 16:10
  grand
• 16:11
  plan
• 16:11
  in
• 16:11
  my
• 16:11
  mind,
• 16:12
  but
• 16:12
  I
• 16:13
  got
• 16:13
  to
• 16:13
  learn
• 16:13
  from
• 16:14
  some
• 16:14
  of
• 16:14
  the
• 16:14
  best
• 16:14
  of
• 16:14
  the
• 16:15
  best
• 16:15
  Instagram
• 16:15
  marketing
• 16:16
  experts
• 16:16
  for
• 16:17
  free
• 16:17
  in
• 16:17
  Clubhouse.
• 16:18
  And
• 16:18
  I
• 16:18
  was
• 16:18
  taking
• 16:19
  notes
• 16:19
  and
• 16:19
  I
• 16:19
  was
• 16:19
  learning
• 16:20
  and
• 16:20
  I
• 16:20
  was
• 16:20
  running
• 16:21
  and
• 16:21
  I
• 16:21
  was
• 16:21
  going
• 16:21
  to,
• 16:21
  to
• 16:22
  implement
• 16:22
  all
• 16:22
  the
• 16:23
  stuff
• 16:23
  I
• 16:23
  was
• 16:23
  learning.
• 16:23
  And
• 16:24
  they
• 16:24
  were
• 16:24
  talking
• 16:24
  about
• 16:25
  Instagram,
• 16:25
  they
• 16:25
  were
• 16:25
  talking
• 16:26
  about
• 16:26
  TikTok
• 16:27
  and
• 16:27
  they
• 16:27
  were
• 16:27
  talking
• 16:27
  specifically
• 16:28
  about
• 16:28
  short
• 16:29
  form
• 16:29
  video
• 16:30
  okay.
• 16:30
  Which
• 16:31
  was
• 16:31
  still
• 16:32
  pretty
• 16:32
  new,
• 16:33
  like
• 16:33
  to
• 16:34
  really
• 16:34
  leverage
• 16:34
  short
• 16:35
  form
• 16:35
  video.
• 16:36
  And
• 16:36
  that
• 16:37
  is
• 16:37
  when
• 16:37
  I.
• 16:38
  I
• 16:38
  just
• 16:38
  started
• 16:38
  to
• 16:39
  fall
• 16:39
  in
• 16:39
  love
• 16:39
  with
• 16:39
  it.
• 16:39
  I
• 16:40
  so
• 16:40
  fascinated
• 16:41
  by
• 16:41
  the
• 16:41
  power
• 16:41
  of
• 16:42
  like,
• 16:42
  how
• 16:42
  does
• 16:43
  this
• 16:43
  video
• 16:44
  rack
• 16:44
  up
• 16:44
  all
• 16:44
  these
• 16:45
  views
• 16:45
  and
• 16:45
  get
• 16:45
  your
• 16:45
  brand
• 16:46
  in
• 16:46
  front
• 16:46
  of
• 16:46
  more
• 16:46
  people?
• 16:46
  And
• 16:47
  I
• 16:47
  just
• 16:47
  really
• 16:47
  fell
• 16:47
  in
• 16:48
  love
• 16:48
  with
• 16:48
  the
• 16:49
  modality
• 16:50
  of
• 16:50
  video.
• 16:50
  As
• 16:50
  a
• 16:50
  former
• 16:51
  professional
• 16:51
  dancer,
• 16:52
  it
• 16:52
  felt
• 16:52
  like
• 16:52
  another
• 16:53
  stage
• 16:53
  for
• 16:53
  me.
• 16:54
  It
• 16:54
  felt
• 16:54
  like
• 16:54
  a
• 16:54
  way
• 16:54
  for
• 16:55
  my
• 16:55
  brand
• 16:55
  to
• 16:55
  come
• 16:56
  alive
• 16:56
  and
• 16:56
  I
• 16:56
  just,
• 16:57
  I
• 16:57
  just
• 16:57
  loved
• 16:57
  it.
• 16:57
  And
• 16:57
  side
• 16:58
  note,
• 16:58
  I
• 16:58
  was
• 16:58
  always
• 16:59
  that
• 16:59
  person
• 16:59
  that
• 16:59
  like
• 17:00
  would
• 17:00
  edit
• 17:00
  random
• 17:00
  videos
• 17:01
  in
• 17:01
  imovie.
• 17:02
  Cause
• 17:02
  I
• 17:02
  just
• 17:02
  thought
• 17:02
  it
• 17:02
  was
• 17:02
  kind
• 17:03
  of
• 17:03
  fun.
• 17:03
  So
• 17:03
  I
• 17:03
  guess
• 17:03
  I've
• 17:04
  always
• 17:04
  kind
• 17:04
  of
• 17:04
  like
• 17:04
  geeked
• 17:05
  out
• 17:05
  on
• 17:05
  like
• 17:05
  video
• 17:05
  editing.
• 17:06
  Even
• 17:07
  though
• 17:07
  I
• 17:07
  had
• 17:07
  no
• 17:07
  formal
• 17:08
  training
• 17:08
  or
• 17:08
  anything.
• 17:08
  I
• 17:09
  just,
• 17:09
  I
• 17:09
  was.
• 17:09
  It
• 17:09
  was
• 17:10
  intuitive
• 17:10
  to
• 17:10
  me
• 17:10
  to
• 17:11
  like
• 17:11
  edit
• 17:11
  the
• 17:11
  video
• 17:11
  with
• 17:12
  the
• 17:12
  music.
• 17:12
  And
• 17:12
  again,
• 17:13
  it
• 17:13
  was
• 17:13
  like
• 17:13
  dance.
• 17:14
  It
• 17:14
  was
• 17:14
  art.
• 17:14
  It
• 17:14
  was
• 17:14
  choreography
• 17:15
  for
• 17:15
  me.
• 17:15
  Expression,
• 17:16
  personal
• 17:16
  expression.
• 17:17
  And
• 17:18
  so
• 17:18
  what
• 17:19
  I
• 17:19
  did
• 17:19
  is
• 17:19
  I
• 17:19
  made
• 17:19
  a
• 17:19
  decision
• 17:20
  in
• 17:20
  2020.
• 17:21
  2021,
• 17:22
  beginning
• 17:22
  of
• 17:23
  2021.
• 17:24
  Because
• 17:24
  Instagram
• 17:25
  launched
• 17:25
  Reels
• 17:26
  at
• 17:26
  the
• 17:26
  end
• 17:26
  of
• 17:26
  2020
• 17:27
  is
• 17:27
  essentially
• 17:28
  right
• 17:28
  when
• 17:28
  they
• 17:28
  launched
• 17:29
  reels,
• 17:29
  I
• 17:29
  said,
• 17:30
  okay,
• 17:30
  I
• 17:31
  know
• 17:31
  that
• 17:31
  I'm
• 17:31
  scratching
• 17:32
  the
• 17:32
  surface
• 17:32
  of
• 17:32
  what's
• 17:32
  possible
• 17:33
  for
• 17:33
  firm
• 17:33
  my
• 17:33
  company.
• 17:34
  What
• 17:34
  if
• 17:34
  I
• 17:34
  went
• 17:35
  all
• 17:35
  in
• 17:35
  on
• 17:35
  our
• 17:35
  social
• 17:36
  media
• 17:36
  marketing?
• 17:37
  Because
• 17:37
  at
• 17:37
  that
• 17:37
  time,
• 17:38
  Becca,
• 17:38
  I
• 17:38
  was
• 17:39
  doing
• 17:39
  what
• 17:39
  a
• 17:39
  lot
• 17:40
  of
• 17:40
  people
• 17:40
  are
• 17:40
  still
• 17:40
  doing,
• 17:41
  which
• 17:41
  was
• 17:42
  I
• 17:42
  was
• 17:42
  posting
• 17:42
  just
• 17:43
  like
• 17:43
  at
• 17:43
  a
• 17:43
  static
• 17:44
  image
• 17:44
  of
• 17:45
  a
• 17:45
  couple
• 17:45
  on
• 17:46
  their
• 17:46
  wedding
• 17:46
  day
• 17:46
  and
• 17:46
  saying
• 17:47
  like,
• 17:47
  congrats,
• 17:47
  Sally
• 17:48
  and
• 17:48
  Matt,
• 17:48
  on
• 17:49
  your
• 17:49
  first
• 17:49
  dance.
• 17:49
  We
• 17:49
  loved
• 17:50
  working
• 17:50
  with
• 17:50
  you.
• 17:50
  Yay.
• 17:51
  You
• 17:51
  know,
• 17:51
  like,
• 17:52
  that
• 17:52
  was
• 17:52
  my
• 17:52
  whole
• 17:52
  strategy
• 17:53
  and
• 17:53
  it
• 17:53
  did
• 17:54
  nothing.
• 17:54
  Right.
• 17:54
  It
• 17:54
  was,
• 17:55
  it
• 17:55
  was,
• 17:55
  I
• 17:55
  guess,
• 17:55
  a
• 17:56
  portfolio
• 17:56
  of
• 17:56
  past
• 17:57
  clients
• 17:57
  pictures.
• 17:58
  But
• 17:58
  it
• 17:58
  wasn't,
• 17:59
  it
• 17:59
  wasn't
• 17:59
  getting
• 17:59
  us
• 18:00
  in
• 18:00
  front
• 18:00
  of
• 18:00
  new
• 18:01
  engaged
• 18:01
  couples.
• 18:02
  It
• 18:02
  certainly
• 18:03
  wasn't
• 18:03
  driving
• 18:03
  any
• 18:03
  leads
• 18:04
  and
• 18:04
  sales
• 18:04
  or
• 18:04
  any
• 18:04
  of
• 18:05
  that.
• 18:05
  Right.
• 18:05
  And
• 18:06
  so
• 18:06
  I
• 18:06
  went
• 18:06
  all
• 18:06
  in
• 18:07
  on
• 18:07
  learning
• 18:08
  reels.
• 18:08
  And
• 18:08
  I
• 18:09
  posted
• 18:09
  a
• 18:09
  reel
• 18:09
  every
• 18:10
  day
• 18:10
  on
• 18:11
  both
• 18:11
  my
• 18:12
  wedding
• 18:12
  dance
• 18:12
  coach
• 18:13
  brand,
• 18:13
  but
• 18:13
  also
• 18:13
  my
• 18:14
  personal
• 18:14
  brand,
• 18:14
  Eliz.
• 18:16
  I
• 18:16
  positioned
• 18:16
  myself
• 18:16
  as
• 18:17
  the
• 18:17
  dance
• 18:17
  studio
• 18:18
  CEO
• 18:18
  because
• 18:18
  in
• 18:19
  my
• 18:19
  mind
• 18:19
  I
• 18:19
  was
• 18:19
  like,
• 18:19
  I'm
• 18:20
  a
• 18:20
  business
• 18:20
  owner,
• 18:20
  I'm
• 18:21
  an
• 18:21
  entrepreneur,
• 18:21
  and
• 18:22
  I
• 18:22
  want
• 18:22
  them
• 18:22
  to
• 18:22
  know
• 18:23
  the
• 18:23
  face
• 18:23
  behind
• 18:24
  the
• 18:24
  brand.
• 18:24
  That
• 18:24
  was
• 18:24
  my
• 18:25
  initial
• 18:25
  positioning
• 18:25
  of
• 18:26
  Elizabeth
• 18:26
  Marbury.
• 18:27
  And
• 18:27
  so
• 18:28
  I
• 18:28
  had
• 18:28
  different
• 18:28
  strategies
• 18:29
  with
• 18:29
  both
• 18:29
  of
• 18:29
  those
• 18:29
  accounts.
• 18:30
  But
• 18:30
  essentially
• 18:30
  what
• 18:30
  I
• 18:30
  did
• 18:31
  is
• 18:31
  I
• 18:31
  posted
• 18:31
  a
• 18:31
  reel
• 18:31
  every
• 18:32
  day
• 18:32
  for
• 18:33
  a
• 18:33
  year
• 18:33
  and
• 18:34
  I
• 18:34
  didn't
• 18:34
  grow.
• 18:35
  But
• 18:35
  you
• 18:35
  know
• 18:35
  what?
• 18:36
  I
• 18:36
  kept
• 18:36
  going.
• 18:37
  I
• 18:37
  kept
• 18:38
  posting,
• 18:38
  I
• 18:38
  kept
• 18:39
  figuring
• 18:39
  out
• 18:39
  reels.
• 18:40
  I
• 18:40
  kept,
• 18:40
  you
• 18:40
  know,
• 18:40
  experimenting,
• 18:41
  testing.
• 18:42
  And
• 18:42
  then
• 18:42
  I
• 18:43
  will
• 18:43
  never
• 18:43
  forget,
• 18:44
  like
• 18:44
  my
• 18:44
  first
• 18:44
  video
• 18:45
  that
• 18:45
  went
• 18:45
  like
• 18:45
  really
• 18:46
  viral.
• 18:46
  And
• 18:46
  I
• 18:46
  was
• 18:46
  like,
• 18:47
  like,
• 18:48
  what?
• 18:49
  This
• 18:49
  is
• 18:49
  so
• 18:50
  fun.
• 18:50
  And
• 18:51
  it
• 18:51
  just
• 18:51
  got
• 18:52
  better
• 18:52
  and
• 18:52
  better.
• 18:52
  And
• 18:52
  so
• 18:53
  within
• 18:53
  that.
• 18:54
  So
• 18:54
  now
• 18:54
  I'm
• 18:55
  fast
• 18:55
  forwarding
• 18:55
  to
• 18:56
  like
• 18:56
  2022.
• 18:57
  Within
• 18:58
  a
• 18:58
  12
• 18:58
  month
• 18:59
  period,
• 18:59
  I
• 18:59
  grew
• 19:00
  wedding
• 19:00
  dance
• 19:00
  coach
• 19:01
  to
• 19:01
  over
• 19:01
  50,000
• 19:01
  followers.
• 19:02
  My
• 19:02
  personal
• 19:02
  brand,
• 19:03
  over
• 19:03
  30,000
• 19:03
  followers
• 19:04
  on
• 19:04
  Instagram,
• 19:04
  over
• 19:05
  40,000
• 19:05
  on
• 19:05
  TikTok.
• 19:06
  And
• 19:06
  for
• 19:06
  my
• 19:07
  wedding
• 19:07
  business
• 19:07
  that
• 19:07
  year
• 19:08
  we
• 19:08
  had
• 19:08
  an
• 19:08
  84%
• 19:09
  increase
• 19:09
  in
• 19:09
  revenue.
• 19:10
  I
• 19:10
  landed
• 19:10
  over
• 19:11
  5,000
• 19:11
  people
• 19:11
  on
• 19:12
  our
• 19:12
  email
• 19:12
  list
• 19:12
  list
• 19:13
  using
• 19:13
  our
• 19:13
  freebie,
• 19:14
  our
• 19:14
  lead
• 19:14
  funnel
• 19:14
  and
• 19:15
  all
• 19:15
  of
• 19:15
  that.
• 19:15
  And
• 19:15
  that's
• 19:16
  when
• 19:16
  I
• 19:16
  was
• 19:16
  like,
• 19:16
  I'm
• 19:17
  in
• 19:17
  love
• 19:17
  with
• 19:17
  this.
• 19:18
  This
• 19:18
  is
• 19:18
  amazing.
• 19:18
  And
• 19:19
  I
• 19:19
  had
• 19:19
  small
• 19:19
  business
• 19:19
  owners,
• 19:20
  wedding
• 19:20
  pros
• 19:21
  reaching
• 19:21
  out
• 19:22
  to
• 19:22
  me,
• 19:22
  saying,
• 19:22
  what
• 19:22
  the
• 19:23
  heck
• 19:23
  are
• 19:23
  you
• 19:23
  doing?
• 19:24
  Like,
• 19:24
  your
• 19:24
  reels
• 19:24
  are
• 19:25
  fire.
• 19:25
  Your
• 19:25
  social
• 19:25
  media
• 19:26
  is
• 19:26
  fire.
• 19:26
  Like,
• 19:26
  what
• 19:26
  are
• 19:26
  you
• 19:27
  doing?
• 19:27
  Teach
• 19:27
  me
• 19:27
  your
• 19:27
  ways.
• 19:28
  And
• 19:28
  that
• 19:28
  is
• 19:28
  truly
• 19:29
  when
• 19:29
  my
• 19:29
  Instagram
• 19:30
  marketing
• 19:31
  coaching
• 19:31
  business
• 19:31
  was,
• 19:32
  was
• 19:32
  started.
• 19:33
  I
• 19:33
  love
• 19:33
  it.
• 19:33
  It's
• 19:33
  such
• 19:34
  a
• 19:34
  great
• 19:34
  journey
• 19:34
  as
• 19:34
  well,
• 19:35
  because
• 19:35
  I
• 19:35
  really
• 19:36
  enjoy
• 19:36
  hearing
• 19:36
  people's
• 19:37
  whole
• 19:37
  story
• 19:37
  because
• 19:38
  it
• 19:38
  never
• 19:38
  just
• 19:38
  happens
• 19:38
  overnight.
• 19:39
  People
• 19:40
  see
• 19:40
  you
• 19:40
  and
• 19:40
  they're
• 19:41
  like,
• 19:41
  oh,
• 19:41
  she
• 19:41
  just
• 19:41
  decided
• 19:42
  one
• 19:42
  night
• 19:42
  to
• 19:42
  do
• 19:42
  this
• 19:43
  and
• 19:43
  teach
• 19:43
  it.
• 19:43
  But
• 19:43
  actually
• 19:44
  so
• 19:44
  much
• 19:44
  comes
• 19:44
  before
• 19:45
  that.
• 19:45
  And
• 19:46
  again,
• 19:46
  your
• 19:46
  story
• 19:46
  is
• 19:47
  a
• 19:47
  bit
• 19:47
  like
• 19:47
  mine
• 19:47
  where
• 19:48
  other
• 19:48
  people
• 19:48
  started
• 19:49
  asking
• 19:49
  you
• 19:49
  and
• 19:49
  therefore
• 19:50
  you
• 19:50
  started
• 19:50
  doing
• 19:50
  it.
• 19:51
  You
• 19:51
  didn't
• 19:51
  just
• 19:51
  turn
• 19:51
  up
• 19:51
  one
• 19:52
  day
• 19:52
  and
• 19:52
  be
• 19:52
  like,
• 19:52
  does
• 19:52
  anyone
• 19:53
  want
• 19:53
  to
• 19:53
  learn
• 19:53
  about
• 19:53
  Instagram
• 19:54
  from
• 19:54
  me?
• 19:54
  Actually,
• 19:55
  it
• 19:55
  happened
• 19:55
  the
• 19:55
  other
• 19:56
  way
• 19:56
  around.
• 19:56
  And
• 19:57
  you
• 19:57
  know,
• 19:57
  it's
• 19:58
  so
• 19:58
  inspiring.
• 19:58
  Now
• 19:58
  you
• 19:59
  said
• 19:59
  something
• 19:59
  in
• 19:59
  there
• 20:00
  which
• 20:00
  just
• 20:00
  made
• 20:01
  me
• 20:01
  chuckle
• 20:01
  inside
• 20:02
  when
• 20:02
  you
• 20:02
  said
• 20:02
  some
• 20:03
  people
• 20:03
  are
• 20:03
  still
• 20:03
  doing
• 20:04
  Instagram
• 20:04
  like
• 20:05
  that.
• 20:05
  And
• 20:05
  we
• 20:06
  both
• 20:06
  know
• 20:06
  that
• 20:06
  that's
• 20:07
  true.
• 20:07
  You
• 20:08
  know,
• 20:08
  we
• 20:08
  should
• 20:08
  be
• 20:08
  doing
• 20:08
  that.
• 20:09
  Are
• 20:09
  you
• 20:09
  still
• 20:09
  posting
• 20:09
  on
• 20:10
  Instagram
• 20:10
  like
• 20:10
  it's
• 20:10
  20
• 20:11
  trend?
• 20:12
  Because
• 20:12
  that
• 20:12
  is
• 20:12
  what
• 20:13
  is
• 20:13
  happening.
• 20:14
  So
• 20:14
  as
• 20:14
  we're
• 20:14
  talking,
• 20:15
  and
• 20:15
  we
• 20:15
  know
• 20:15
  social
• 20:16
  media
• 20:16
  changes
• 20:16
  so
• 20:16
  fast,
• 20:17
  but
• 20:17
  as
• 20:17
  we're
• 20:17
  talking,
• 20:18
  you
• 20:18
  know,
• 20:18
  spring
• 20:19
  or
• 20:20
  winter
• 20:20
  2026,
• 20:21
  early
• 20:21
  part
• 20:21
  of
• 20:21
  2026,
• 20:22
  what
• 20:23
  is
• 20:23
  working
• 20:23
  on
• 20:23
  Instagram
• 20:24
  right
• 20:25
  here,
• 20:25
  right
• 20:25
  now
• 20:25
  for
• 20:25
  wedding
• 20:26
  businesses?
• 20:27
  I
• 20:28
  love
• 20:28
  this
• 20:28
  question.
• 20:29
  First
• 20:29
  and
• 20:29
  foremost,
• 20:30
  what
• 20:30
  is
• 20:31
  working
• 20:31
  for
• 20:32
  wedding
• 20:32
  businesses
• 20:33
  on
• 20:33
  Instagram
• 20:34
  is
• 20:35
  storytelling
• 20:37
  content
• 20:37
  in
• 20:38
  addition
• 20:38
  to
• 20:38
  storytelling
• 20:39
  content,
• 20:39
  which
• 20:39
  we
• 20:39
  can
• 20:40
  unpack.
• 20:40
  Is
• 20:41
  that
• 20:41
  authentic,
• 20:42
  raw,
• 20:43
  real
• 20:44
  messy,
• 20:45
  behind
• 20:45
  the
• 20:45
  scenes.
• 20:46
  Show
• 20:46
  your
• 20:46
  process.
• 20:47
  Show
• 20:47
  your
• 20:47
  mess.
• 20:48
  Show
• 20:48
  how
• 20:48
  you
• 20:49
  fixed
• 20:49
  a
• 20:49
  problem
• 20:49
  that
• 20:50
  happened
• 20:50
  in
• 20:50
  your
• 20:50
  business.
• 20:51
  Show
• 20:52
  how
• 20:52
  you
• 20:52
  did
• 20:53
  the
• 20:53
  bride's
• 20:54
  makeup
• 20:54
  totally
• 20:55
  wrong
• 20:55
  and
• 20:56
  how
• 20:56
  you
• 20:56
  fixed
• 20:56
  it
• 20:57
  in
• 20:57
  the
• 20:57
  hour
• 20:58
  before
• 20:58
  her
• 20:58
  ceremony.
• 20:59
  I
• 20:59
  know
• 20:59
  that
• 20:59
  sounds
• 21:00
  horrifying,
• 21:00
  but
• 21:00
  I've
• 21:01
  seen
• 21:01
  content
• 21:01
  like
• 21:01
  that
• 21:02
  do
• 21:02
  really,
• 21:02
  really
• 21:02
  well.
• 21:04
  But
• 21:04
  so
• 21:05
  it's,
• 21:05
  it's
• 21:05
  the
• 21:05
  combination
• 21:06
  of
• 21:06
  storytelling
• 21:07
  and
• 21:07
  authentic,
• 21:08
  raw
• 21:08
  content.
• 21:09
  In
• 21:10
  the
• 21:10
  past,
• 21:11
  Instagram
• 21:11
  used
• 21:12
  to
• 21:12
  be
• 21:12
  all
• 21:12
  about,
• 21:12
  like,
• 21:13
  the
• 21:13
  perfectly
• 21:13
  curated
• 21:14
  feed.
• 21:15
  Remember
• 21:15
  how
• 21:15
  we
• 21:15
  would
• 21:16
  spend?
• 21:16
  I
• 21:16
  actually
• 21:16
  never
• 21:17
  did
• 21:17
  this.
• 21:17
  I'm
• 21:17
  actually
• 21:17
  proud
• 21:18
  that
• 21:18
  I'm
• 21:18
  like,
• 21:18
  I
• 21:18
  never
• 21:18
  did
• 21:19
  this.
• 21:19
  But
• 21:19
  mostly
• 21:20
  because
• 21:20
  I
• 21:20
  just
• 21:20
  wasn't
• 21:21
  that
• 21:21
  on
• 21:21
  that
• 21:22
  active
• 21:22
  on
• 21:22
  Instagram
• 21:23
  at
• 21:23
  the
• 21:23
  time.
• 21:23
  But
• 21:23
  there
• 21:23
  was
• 21:23
  a
• 21:24
  time
• 21:24
  period
• 21:24
  where
• 21:25
  it
• 21:25
  really
• 21:25
  mattered,
• 21:26
  the
• 21:26
  aesthetic
• 21:26
  of
• 21:26
  your
• 21:27
  feed,
• 21:27
  Right.
• 21:27
  Where
• 21:27
  it
• 21:28
  was
• 21:28
  like,
• 21:28
  it
• 21:28
  has
• 21:29
  to
• 21:29
  be
• 21:29
  this
• 21:29
  perfect,
• 21:29
  color
• 21:30
  coordinated
• 21:31
  grid
• 21:31
  and
• 21:32
  like,
• 21:32
  people
• 21:32
  would
• 21:32
  just
• 21:32
  plan
• 21:33
  out
• 21:33
  their
• 21:33
  whole
• 21:33
  grid
• 21:34
  view
• 21:34
  and
• 21:34
  it
• 21:34
  was
• 21:35
  just
• 21:35
  very
• 21:35
  polished
• 21:36
  and.
• 21:37
  And
• 21:37
  essentially
• 21:38
  people
• 21:38
  got
• 21:39
  really
• 21:39
  tired
• 21:39
  of
• 21:40
  the
• 21:40
  influencer
• 21:41
  world
• 21:41
  of
• 21:41
  like,
• 21:42
  hey,
• 21:42
  guys,
• 21:42
  everything's
• 21:43
  perfect
• 21:43
  in
• 21:44
  my
• 21:44
  life.
• 21:44
  Nobody
• 21:45
  is
• 21:45
  buying
• 21:45
  that
• 21:45
  anymore.
• 21:46
  What
• 21:46
  is
• 21:46
  selling
• 21:47
  is
• 21:48
  authenticity
• 21:48
  and
• 21:49
  your
• 21:50
  humanness.
• 21:50
  Especially
• 21:51
  in
• 21:51
  this
• 21:51
  world
• 21:51
  of
• 21:52
  AI.
• 21:52
  I
• 21:53
  tell
• 21:53
  my
• 21:53
  clients
• 21:53
  all
• 21:54
  the
• 21:54
  time,
• 21:54
  if
• 21:54
  you
• 21:54
  can
• 21:55
  get
• 21:55
  your
• 21:55
  face
• 21:55
  on
• 21:55
  camera,
• 21:56
  do
• 21:56
  it.
• 21:56
  If
• 21:56
  you
• 21:56
  can
• 21:57
  get
• 21:57
  a
• 21:57
  client's
• 21:57
  face
• 21:57
  on
• 21:58
  camera,
• 21:58
  do
• 21:58
  it.
• 21:59
  We
• 22:00
  need
• 22:00
  to
• 22:00
  see
• 22:00
  faces.
• 22:01
  Every
• 22:01
  brand
• 22:02
  needs
• 22:02
  a
• 22:02
  face.
• 22:03
  So
• 22:03
  whether
• 22:03
  you're
• 22:03
  the
• 22:03
  face
• 22:04
  of
• 22:04
  your
• 22:04
  company
• 22:04
  or
• 22:04
  someone
• 22:05
  on
• 22:05
  your
• 22:05
  team
• 22:05
  is
• 22:05
  the
• 22:06
  face
• 22:06
  of
• 22:06
  your
• 22:06
  company,
• 22:06
  or
• 22:07
  like
• 22:07
  with
• 22:07
  wedding
• 22:07
  dance
• 22:08
  company
• 22:08
  coach
• 22:08
  on
• 22:08
  our
• 22:08
  feed,
• 22:09
  our
• 22:09
  clients
• 22:09
  are
• 22:10
  the
• 22:10
  face
• 22:10
  of
• 22:10
  our
• 22:10
  company.
• 22:11
  But
• 22:11
  I
• 22:11
  do
• 22:12
  like
• 22:12
  to
• 22:12
  show
• 22:12
  our
• 22:12
  instructors
• 22:13
  or
• 22:13
  myself
• 22:14
  an
• 22:14
  Instagram
• 22:15
  story.
• 22:15
  So
• 22:15
  there's
• 22:15
  different
• 22:15
  ways
• 22:16
  of
• 22:16
  going
• 22:16
  about
• 22:16
  it,
• 22:17
  but
• 22:17
  storytelling,
• 22:18
  authenticity
• 22:19
  and
• 22:19
  showing
• 22:19
  your
• 22:19
  face,
• 22:20
  that
• 22:20
  is
• 22:20
  what
• 22:20
  is
• 22:20
  working
• 22:21
  on
• 22:21
  Instagram
• 22:21
  right
• 22:21
  now.
• 22:22
  Elizabeth,
• 22:23
  I
• 22:23
  hate
• 22:23
  to
• 22:23
  tell
• 22:23
  you
• 22:23
  this,
• 22:24
  but
• 22:24
  there
• 22:24
  are
• 22:24
  still
• 22:24
  people
• 22:25
  I
• 22:25
  have
• 22:25
  conversations
• 22:26
  with
• 22:26
  on
• 22:26
  a
• 22:27
  weekly
• 22:27
  basis
• 22:28
  who
• 22:28
  still
• 22:28
  think
• 22:28
  that
• 22:29
  their
• 22:29
  feed
• 22:29
  needs
• 22:29
  to
• 22:29
  be
• 22:29
  aesthetically
• 22:30
  pleasing
• 22:31
  all
• 22:31
  the
• 22:31
  time.
• 22:32
  No.
• 22:33
  Well,
• 22:33
  you
• 22:33
  know
• 22:33
  what?
• 22:33
  I.
• 22:34
  I
• 22:34
  see
• 22:34
  that,
• 22:35
  especially
• 22:35
  in
• 22:36
  the
• 22:36
  wedding
• 22:36
  industry,
• 22:37
  and
• 22:37
  I
• 22:37
  think
• 22:37
  it
• 22:37
  is
• 22:38
  because
• 22:38
  people
• 22:39
  who
• 22:39
  are
• 22:39
  drawn
• 22:40
  to
• 22:40
  the
• 22:40
  wedding
• 22:40
  industry,
• 22:41
  we
• 22:41
  like
• 22:41
  pretty
• 22:42
  things,
• 22:42
  right?
• 22:42
  Like,
• 22:43
  we
• 22:43
  want
• 22:43
  it
• 22:43
  to
• 22:44
  look
• 22:44
  good,
• 22:44
  we
• 22:44
  want
• 22:45
  it
• 22:45
  to
• 22:45
  be
• 22:45
  organized,
• 22:47
  we
• 22:47
  want
• 22:47
  it
• 22:47
  to
• 22:48
  have
• 22:48
  a
• 22:48
  certain
• 22:48
  aesthetic.
• 22:49
  Right?
• 22:50
  And
• 22:51
  wedding
• 22:51
  industry
• 22:52
  pros
• 22:52
  tend
• 22:53
  to
• 22:53
  be
• 22:53
  highly
• 22:54
  perfectionistic.
• 22:55
  We
• 22:55
  tend
• 22:56
  to
• 22:56
  be
• 22:56
  people
• 22:56
  pleasers.
• 22:57
  I
• 22:58
  know,
• 22:58
  because
• 22:58
  I'm
• 22:58
  one.
• 22:59
  Right.
• 22:59
  I
• 22:59
  always
• 22:59
  joke.
• 23:00
  I'm
• 23:00
  a
• 23:00
  recovering
• 23:01
  people
• 23:01
  pleaser.
• 23:02
  I'm
• 23:02
  a
• 23:02
  recovering
• 23:03
  perfectionist.
• 23:03
  Believe
• 23:04
  me,
• 23:04
  I
• 23:05
  get
• 23:05
  it.
• 23:05
  Especially
• 23:05
  when
• 23:06
  it's
• 23:06
  your
• 23:06
  business,
• 23:07
  you
• 23:07
  want
• 23:07
  it
• 23:08
  to
• 23:08
  be
• 23:08
  at
• 23:09
  that
• 23:09
  level.
• 23:09
  And
• 23:10
  I
• 23:10
  can't
• 23:10
  tell
• 23:10
  you.
• 23:10
  Yes.
• 23:11
  How
• 23:11
  many
• 23:11
  wedding
• 23:11
  pros
• 23:11
  I've
• 23:12
  met
• 23:12
  who
• 23:12
  are
• 23:12
  like,
• 23:12
  Elizabeth,
• 23:13
  I
• 23:13
  have
• 23:13
  a
• 23:13
  lot
• 23:13
  of
• 23:14
  content,
• 23:14
  but
• 23:15
  I
• 23:15
  just,
• 23:15
  every
• 23:15
  time
• 23:16
  I
• 23:16
  go
• 23:16
  to
• 23:16
  post
• 23:16
  it,
• 23:16
  it's
• 23:17
  just.
• 23:17
  It's
• 23:17
  just
• 23:17
  not
• 23:17
  good
• 23:17
  enough
• 23:18
  for
• 23:18
  me.
• 23:19
  And
• 23:19
  that
• 23:19
  just
• 23:19
  kills
• 23:20
  me
• 23:20
  because
• 23:20
  essentially
• 23:21
  what's
• 23:21
  happening
• 23:22
  is
• 23:22
  your
• 23:22
  perfectionism
• 23:23
  is
• 23:23
  causing
• 23:24
  you
• 23:24
  to
• 23:24
  freeze,
• 23:25
  and
• 23:25
  that
• 23:25
  is
• 23:25
  costing
• 23:26
  you
• 23:26
  dollars,
• 23:27
  girlfriend.
• 23:27
  Okay?
• 23:28
  That
• 23:28
  is
• 23:28
  costing
• 23:29
  you
• 23:29
  dollars.
• 23:29
  It's
• 23:30
  not
• 23:30
  just
• 23:30
  that.
• 23:31
  That
• 23:31
  oh,
• 23:31
  it
• 23:32
  must
• 23:32
  be
• 23:32
  nice.
• 23:32
  Like
• 23:33
  the
• 23:33
  person
• 23:33
  who
• 23:34
  is
• 23:34
  willing
• 23:34
  to
• 23:34
  post
• 23:35
  their
• 23:35
  80%
• 23:35
  good
• 23:36
  enough
• 23:36
  content
• 23:37
  every
• 23:37
  single
• 23:38
  day
• 23:38
  for
• 23:38
  a
• 23:38
  year
• 23:39
  is
• 23:39
  going
• 23:39
  to
• 23:40
  be
• 23:40
  making
• 23:40
  what,
• 23:41
  six
• 23:41
  figures
• 23:41
  more
• 23:42
  than
• 23:42
  you
• 23:42
  in
• 23:42
  five
• 23:42
  years?
• 23:42
  Isn't
• 23:43
  it
• 23:43
  worth
• 23:43
  it
• 23:43
  for
• 23:43
  you
• 23:44
  to
• 23:44
  get
• 23:44
  out
• 23:44
  of
• 23:44
  your
• 23:44
  own
• 23:44
  way
• 23:44
  and
• 23:44
  just
• 23:45
  start
• 23:45
  posting
• 23:45
  right?
• 23:46
  Like
• 23:46
  it's
• 23:47
  so
• 23:47
  hard
• 23:47
  though,
• 23:47
  and
• 23:48
  I
• 23:48
  totally
• 23:48
  have
• 23:49
  empathy
• 23:49
  for
• 23:49
  it
• 23:49
  because
• 23:50
  it
• 23:50
  can
• 23:50
  feel
• 23:50
  so
• 23:51
  scary
• 23:51
  and
• 23:51
  it
• 23:51
  can
• 23:52
  feel
• 23:52
  so
• 23:52
  intimidating.
• 23:53
  And
• 23:53
  I
• 23:54
  just
• 23:54
  really
• 23:54
  encourage
• 23:55
  everyone
• 23:55
  listening.
• 23:56
  Like
• 23:56
  I'm
• 23:56
  giving
• 23:56
  you
• 23:57
  permission.
• 23:58
  Like
• 23:58
  one
• 23:58
  of
• 23:58
  my
• 23:58
  clients
• 23:58
  right
• 23:59
  now,
• 23:59
  she
• 23:59
  is
• 23:59
  a
• 24:00
  high
• 24:00
  end
• 24:01
  wedding
• 24:01
  planner
• 24:02
  out
• 24:02
  of
• 24:02
  Chicago,
• 24:03
  really
• 24:03
  like
• 24:04
  luxury
• 24:05
  stuff.
• 24:05
  And
• 24:06
  that
• 24:06
  has
• 24:07
  been
• 24:07
  her
• 24:07
  struggle
• 24:07
  too
• 24:08
  is
• 24:08
  she's
• 24:08
  like,
• 24:08
  Elizabeth,
• 24:09
  I
• 24:09
  feel
• 24:10
  that
• 24:10
  I'm
• 24:10
  in
• 24:10
  my
• 24:11
  own
• 24:11
  way.
• 24:11
  So
• 24:11
  honestly,
• 24:12
  if
• 24:12
  you're
• 24:12
  listening,
• 24:13
  that's
• 24:13
  your
• 24:13
  first
• 24:14
  step,
• 24:14
  is
• 24:14
  awareness.
• 24:15
  Are
• 24:15
  you
• 24:16
  filtering
• 24:16
  yourself?
• 24:17
  Are
• 24:17
  you
• 24:17
  editing
• 24:18
  yourself?
• 24:18
  Are
• 24:19
  you
• 24:19
  holding
• 24:19
  onto
• 24:20
  your
• 24:20
  content?
• 24:20
  So
• 24:20
  it
• 24:20
  is
• 24:21
  so
• 24:21
  precious
• 24:21
  and
• 24:21
  so
• 24:22
  near
• 24:22
  and
• 24:22
  dear
• 24:22
  to
• 24:22
  your
• 24:23
  heart
• 24:23
  that
• 24:23
  it
• 24:24
  takes
• 24:24
  you
• 24:24
  three
• 24:24
  hours
• 24:24
  to
• 24:24
  do
• 24:25
  and
• 24:25
  you
• 24:25
  never
• 24:25
  put
• 24:25
  it
• 24:25
  out
• 24:26
  there
• 24:26
  that
• 24:26
  the
• 24:27
  first
• 24:27
  way
• 24:27
  of
• 24:27
  getting
• 24:28
  through
• 24:28
  that
• 24:28
  is
• 24:28
  really
• 24:29
  honoring
• 24:30
  that
• 24:30
  and
• 24:30
  naming
• 24:31
  it
• 24:31
  and
• 24:31
  having
• 24:31
  awareness.
• 24:32
  We
• 24:32
  can't
• 24:32
  shift
• 24:33
  something
• 24:33
  until
• 24:33
  we
• 24:33
  have
• 24:33
  awareness
• 24:34
  around
• 24:34
  it.
• 24:34
  So
• 24:35
  I'd
• 24:35
  say
• 24:35
  let's
• 24:36
  start
• 24:36
  there.
• 24:36
  And
• 24:37
  then
• 24:37
  my
• 24:37
  encouragement
• 24:38
  to
• 24:38
  you,
• 24:38
  if
• 24:38
  you're
• 24:38
  listening
• 24:39
  and
• 24:39
  that's
• 24:40
  you,
• 24:40
  is
• 24:40
  like,
• 24:41
  hello,
• 24:41
  welcome
• 24:41
  to
• 24:42
  the
• 24:42
  club.
• 24:42
  Everyone
• 24:42
  has
• 24:43
  those
• 24:43
  moments,
• 24:43
  even
• 24:43
  for
• 24:44
  me.
• 24:44
  Sometimes
• 24:44
  I'll
• 24:44
  post
• 24:45
  something,
• 24:45
  I'm
• 24:45
  like,
• 24:45
  that
• 24:46
  is
• 24:46
  so
• 24:46
  cringe.
• 24:46
  I
• 24:47
  can't
• 24:47
  believe
• 24:47
  I
• 24:47
  just
• 24:47
  posted
• 24:48
  that.
• 24:48
  It's
• 24:49
  so
• 24:49
  bad.
• 24:49
  Like
• 24:49
  I'm
• 24:50
  at
• 24:50
  a
• 24:50
  whole
• 24:50
  nother
• 24:50
  level
• 24:51
  from
• 24:51
  that
• 24:51
  content
• 24:51
  I
• 24:51
  posted.
• 24:52
  Like
• 24:52
  I
• 24:52
  literally
• 24:53
  think
• 24:53
  myself,
• 24:54
  you
• 24:54
  know,
• 24:54
  I'm
• 24:54
  like
• 24:54
  talking
• 24:55
  down
• 24:55
  to
• 24:55
  myself.
• 24:55
  But
• 24:56
  you
• 24:56
  know
• 24:56
  what?
• 24:56
  I
• 24:57
  just
• 24:57
  do
• 24:57
  it
• 24:57
  and
• 24:57
  then
• 24:57
  I
• 24:58
  move
• 24:58
  on.
• 24:58
  You
• 24:58
  know
• 24:58
  why?
• 24:59
  Because
• 24:59
  I'm
• 24:59
  going
• 24:59
  to
• 24:59
  do
• 24:59
  it
• 24:59
  again
• 25:00
  tomorrow
• 25:00
  and
• 25:00
  then
• 25:00
  I'm
• 25:00
  going
• 25:01
  to
• 25:01
  do
• 25:01
  it
• 25:01
  again
• 25:01
  the
• 25:01
  next
• 25:02
  day.
• 25:02
  It's
• 25:02
  not
• 25:02
  so
• 25:03
  precious
• 25:03
  to
• 25:03
  me
• 25:03
  anymore.
• 25:04
  I
• 25:04
  can
• 25:04
  just
• 25:04
  keep
• 25:05
  going.
• 25:05
  I
• 25:06
  can
• 25:06
  stay
• 25:06
  in
• 25:06
  motion.
• 25:07
  And
• 25:07
  motion
• 25:08
  builds
• 25:08
  confidence.
• 25:08
  And
• 25:09
  when
• 25:09
  you
• 25:09
  stay
• 25:09
  in
• 25:10
  motion,
• 25:10
  you
• 25:10
  get
• 25:11
  those
• 25:11
  reps,
• 25:11
  you
• 25:11
  get
• 25:12
  stronger,
• 25:12
  your
• 25:12
  content
• 25:12
  becomes
• 25:13
  more
• 25:13
  effective
• 25:14
  and
• 25:14
  it
• 25:14
  will
• 25:14
  start
• 25:15
  to
• 25:15
  drive
• 25:15
  actual
• 25:16
  results
• 25:16
  for
• 25:16
  your
• 25:16
  business.
• 25:17
  And
• 25:17
  then
• 25:17
  when
• 25:17
  you
• 25:18
  get
• 25:18
  that
• 25:18
  first
• 25:18
  lead
• 25:18
  or
• 25:19
  that
• 25:19
  first
• 25:19
  sale
• 25:19
  or
• 25:20
  a
• 25:20
  video
• 25:20
  pops
• 25:21
  off
• 25:21
  of,
• 25:21
  you
• 25:21
  are
• 25:21
  going
• 25:21
  to
• 25:21
  be
• 25:21
  like,
• 25:22
  I'm
• 25:22
  hooked,
• 25:22
  I'm
• 25:23
  hooked.
• 25:23
  Let's
• 25:23
  go.
• 25:24
  But
• 25:24
  you
• 25:25
  gotta
• 25:25
  keep
• 25:25
  going.
• 25:25
  It's
• 25:26
  so
• 25:26
  true.
• 25:26
  You
• 25:26
  spoke
• 25:27
  to
• 25:27
  so
• 25:27
  many
• 25:27
  different
• 25:28
  people
• 25:28
  in
• 25:28
  that
• 25:29
  moment
• 25:29
  who
• 25:29
  I
• 25:29
  know
• 25:29
  will
• 25:30
  be
• 25:30
  resonating
• 25:30
  now.
• 25:31
  You
• 25:31
  say
• 25:31
  that
• 25:31
  storytelling
• 25:32
  content's
• 25:32
  working.
• 25:33
  We
• 25:33
  say
• 25:33
  that
• 25:33
  authentic
• 25:34
  content's
• 25:34
  working
• 25:35
  in
• 25:35
  terms
• 25:35
  of
• 25:35
  the
• 25:35
  mechanism
• 25:36
  again,
• 25:36
  because
• 25:37
  I
• 25:37
  Think
• 25:37
  people
• 25:37
  are
• 25:37
  still
• 25:38
  kind
• 25:38
  of
• 25:38
  thinking
• 25:39
  about
• 25:39
  Instagram
• 25:40
  before
• 25:40
  all
• 25:40
  these
• 25:40
  algorithm
• 25:41
  changes.
• 25:42
  Reels,
• 25:42
  carousels,
• 25:44
  static
• 25:44
  posts,
• 25:45
  stories
• 25:45
  like,
• 25:45
  where
• 25:45
  is
• 25:45
  this
• 25:46
  stuff
• 25:46
  happening
• 25:46
  for
• 25:46
  us?
• 25:47
  Yeah.
• 25:47
  So
• 25:47
  first
• 25:47
  of
• 25:48
  all,
• 25:48
  I.
• 25:48
  I
• 25:48
  would
• 25:49
  tell
• 25:49
  you,
• 25:49
  just
• 25:49
  stop
• 25:50
  doing
• 25:50
  static
• 25:50
  posts.
• 25:51
  Like,
• 25:51
  just
• 25:52
  take
• 25:52
  that
• 25:52
  out
• 25:52
  of
• 25:52
  your
• 25:52
  strategy.
• 25:53
  Is
• 25:53
  it
• 25:53
  the
• 25:54
  worst
• 25:54
  thing
• 25:54
  ever?
• 25:54
  No.
• 25:55
  If
• 25:55
  that's
• 25:55
  what
• 25:55
  you're.
• 25:55
  If
• 25:56
  that's
• 25:56
  the
• 25:56
  only
• 25:56
  thing
• 25:56
  you
• 25:57
  could
• 25:57
  do,
• 25:57
  fine,
• 25:57
  do
• 25:58
  it.
• 25:58
  If
• 25:58
  you're
• 25:59
  going
• 25:59
  to
• 25:59
  post
• 25:59
  images,
• 26:00
  post
• 26:00
  a
• 26:00
  carousel,
• 26:01
  please.
• 26:01
  A
• 26:01
  carousel
• 26:02
  is
• 26:02
  just
• 26:02
  multiple
• 26:03
  slides.
• 26:04
  The
• 26:04
  reason
• 26:04
  for
• 26:05
  that.
• 26:05
  There's
• 26:05
  so
• 26:05
  many
• 26:05
  reasons.
• 26:06
  One
• 26:06
  is
• 26:06
  that
• 26:07
  if
• 26:07
  I
• 26:07
  scroll
• 26:07
  past
• 26:08
  that
• 26:08
  first
• 26:08
  slide,
• 26:09
  Instagram,
• 26:09
  the
• 26:09
  algorithm
• 26:10
  is
• 26:10
  going
• 26:10
  to
• 26:10
  show
• 26:11
  your.
• 26:11
  That
• 26:11
  second
• 26:12
  slide
• 26:12
  again
• 26:13
  to
• 26:13
  me
• 26:13
  later.
• 26:13
  So
• 26:14
  it
• 26:14
  gives
• 26:14
  your
• 26:14
  content
• 26:15
  legs.
• 26:15
  It'll
• 26:16
  give
• 26:16
  that
• 26:16
  content.
• 26:17
  If
• 26:17
  you're
• 26:17
  going
• 26:17
  to
• 26:17
  put
• 26:17
  in
• 26:17
  the
• 26:17
  effort,
• 26:18
  don't
• 26:18
  you
• 26:18
  want
• 26:18
  it
• 26:18
  to
• 26:19
  look
• 26:19
  like.
• 26:19
  Be
• 26:19
  seen
• 26:19
  by
• 26:20
  people?
• 26:20
  Right?
• 26:21
  I
• 26:22
  just
• 26:22
  laugh
• 26:22
  because
• 26:22
  I
• 26:22
  bet
• 26:23
  some
• 26:23
  people
• 26:23
  are
• 26:23
  like,
• 26:23
  no,
• 26:23
  I
• 26:23
  don't
• 26:24
  want
• 26:24
  it
• 26:24
  to
• 26:24
  be
• 26:24
  seen
• 26:24
  by
• 26:25
  people.
• 26:25
  It's
• 26:25
  so
• 26:25
  bad.
• 26:27
  No,
• 26:27
  but
• 26:28
  so
• 26:28
  I
• 26:28
  would
• 26:28
  say
• 26:28
  carousel
• 26:29
  posts
• 26:29
  are
• 26:30
  fantastic.
• 26:31
  Slide
• 26:31
  by
• 26:32
  slide.
• 26:32
  And
• 26:33
  make
• 26:33
  sure
• 26:33
  if
• 26:33
  you're
• 26:34
  using
• 26:34
  carousels
• 26:35
  that
• 26:35
  you're
• 26:35
  adding
• 26:36
  audio,
• 26:36
  you're
• 26:37
  adding
• 26:37
  music,
• 26:37
  trending
• 26:38
  audio.
• 26:39
  And
• 26:39
  it
• 26:39
  could
• 26:39
  be
• 26:39
  like,
• 26:40
  you
• 26:41
  know,
• 26:41
  this
• 26:41
  is
• 26:41
  where
• 26:41
  you
• 26:42
  get
• 26:42
  to
• 26:42
  allow
• 26:42
  it
• 26:43
  to
• 26:43
  be
• 26:43
  the
• 26:43
  vibe
• 26:43
  of
• 26:44
  your
• 26:44
  brand.
• 26:44
  So,
• 26:45
  like,
• 26:45
  some
• 26:45
  brands,
• 26:46
  it
• 26:46
  might
• 26:46
  be
• 26:46
  this,
• 26:46
  like,
• 26:46
  really
• 26:47
  classy
• 26:48
  violin
• 26:48
  music.
• 26:49
  Like,
• 26:49
  it
• 26:49
  doesn't
• 26:50
  have
• 26:50
  to
• 26:50
  be
• 26:50
  like
• 26:50
  hip
• 26:50
  hop,
• 26:51
  pop.
• 26:51
  Right.
• 26:51
  Or
• 26:51
  whatever
• 26:52
  it
• 26:52
  is,
• 26:53
  but
• 26:54
  add
• 26:54
  music.
• 26:55
  Because
• 26:55
  a
• 26:55
  recent
• 26:56
  update
• 26:56
  was
• 26:56
  that
• 26:56
  Instagram
• 26:57
  now
• 26:57
  is
• 26:58
  promoting
• 26:58
  carousels
• 26:59
  on
• 26:59
  the
• 26:59
  reels
• 27:00
  feed,
• 27:00
  as
• 27:00
  long
• 27:00
  as
• 27:01
  there's
• 27:01
  audio
• 27:01
  attached
• 27:02
  to
• 27:02
  those.
• 27:02
  So
• 27:02
  make
• 27:03
  sure
• 27:03
  you're
• 27:03
  doing
• 27:03
  that
• 27:03
  with
• 27:04
  carousels.
• 27:05
  Carousels
• 27:05
  are
• 27:06
  perfect
• 27:07
  for
• 27:07
  storytelling.
• 27:08
  So
• 27:08
  essentially
• 27:09
  what
• 27:09
  you
• 27:09
  do
• 27:10
  is
• 27:10
  you
• 27:10
  can
• 27:10
  think
• 27:11
  of
• 27:11
  what
• 27:11
  I.
• 27:11
  The
• 27:12
  exact
• 27:12
  thing
• 27:12
  I
• 27:12
  did
• 27:13
  for
• 27:13
  the
• 27:13
  2016
• 27:14
  trend
• 27:14
  that
• 27:14
  Becca
• 27:15
  referred
• 27:15
  to.
• 27:16
  Okay?
• 27:17
  So
• 27:17
  what
• 27:17
  I
• 27:17
  could
• 27:18
  have
• 27:18
  done
• 27:18
  is
• 27:18
  I
• 27:19
  could
• 27:19
  have
• 27:19
  done.
• 27:20
  I
• 27:20
  could
• 27:21
  have
• 27:21
  shown
• 27:21
  a
• 27:21
  picture
• 27:21
  of
• 27:21
  myself
• 27:22
  from
• 27:22
  2016,
• 27:23
  and
• 27:23
  I
• 27:23
  could
• 27:24
  have
• 27:24
  had
• 27:24
  the
• 27:24
  hook.
• 27:24
  So
• 27:25
  text
• 27:25
  on
• 27:25
  the
• 27:25
  slide,
• 27:26
  say,
• 27:27
  2016
• 27:28
  rewind.
• 27:29
  And
• 27:29
  then
• 27:30
  I
• 27:30
  could
• 27:30
  have
• 27:30
  just
• 27:31
  had
• 27:31
  pictures
• 27:32
  of
• 27:32
  me
• 27:32
  in
• 27:32
  2016,
• 27:33
  and
• 27:33
  then
• 27:34
  I
• 27:34
  could
• 27:34
  have
• 27:34
  written
• 27:34
  a
• 27:35
  caption.
• 27:35
  Right?
• 27:36
  But
• 27:36
  I
• 27:36
  didn't
• 27:36
  do
• 27:37
  that
• 27:37
  because
• 27:37
  I
• 27:38
  know
• 27:38
  that
• 27:39
  storytelling
• 27:40
  is
• 27:41
  how
• 27:41
  it's
• 27:42
  gonna
• 27:42
  give
• 27:42
  that
• 27:42
  post
• 27:43
  more
• 27:43
  legs.
• 27:44
  And
• 27:44
  it's
• 27:44
  gonna
• 27:44
  do
• 27:44
  what
• 27:45
  I
• 27:45
  need
• 27:45
  it
• 27:45
  to
• 27:45
  do
• 27:45
  for
• 27:46
  my
• 27:46
  business,
• 27:46
  which
• 27:46
  is
• 27:47
  build
• 27:47
  connection
• 27:48
  with
• 27:48
  my
• 27:49
  audience.
• 27:49
  Right?
• 27:50
  People
• 27:50
  buy
• 27:50
  from
• 27:51
  people
• 27:51
  they
• 27:51
  know
• 27:52
  like,
• 27:52
  and
• 27:52
  trust.
• 27:53
  And
• 27:53
  honestly,
• 27:54
  it's.
• 27:54
  For
• 27:54
  me,
• 27:54
  it's
• 27:55
  always
• 27:55
  my
• 27:56
  content's
• 27:56
  like,
• 27:56
  coming
• 27:56
  from
• 27:57
  a
• 27:57
  place
• 27:57
  of
• 27:57
  service.
• 27:58
  So
• 27:58
  even
• 27:58
  if
• 27:58
  you
• 27:58
  don't
• 27:59
  hire
• 27:59
  Me
• 27:59
  ever.
• 28:00
  I
• 28:00
  still
• 28:00
  want
• 28:00
  my.
• 28:00
  I
• 28:01
  still
• 28:01
  want
• 28:01
  you
• 28:01
  to
• 28:01
  get
• 28:01
  something
• 28:02
  for
• 28:02
  my
• 28:02
  content.
• 28:03
  Okay,
• 28:03
  so
• 28:03
  the
• 28:04
  first
• 28:04
  slide,
• 28:05
  I
• 28:05
  say
• 28:06
  I
• 28:06
  have
• 28:06
  mixed
• 28:07
  feelings
• 28:08
  about
• 28:08
  the
• 28:08
  2016
• 28:09
  trend.
• 28:11
  Now,
• 28:11
  what
• 28:11
  does
• 28:12
  that
• 28:12
  do?
• 28:13
  That
• 28:13
  hooks
• 28:14
  you,
• 28:14
  right?
• 28:14
  It
• 28:14
  gives
• 28:15
  you
• 28:15
  a
• 28:15
  sense
• 28:15
  of
• 28:16
  curiosity.
• 28:17
  So
• 28:17
  a
• 28:17
  good
• 28:17
  hook
• 28:19
  can
• 28:19
  invoke
• 28:20
  curiosity
• 28:21
  or
• 28:21
  it's
• 28:22
  a
• 28:22
  good
• 28:22
  pattern
• 28:23
  interrupt.
• 28:23
  Because
• 28:24
  most
• 28:24
  people
• 28:24
  are
• 28:24
  just
• 28:25
  like,
• 28:25
  here's
• 28:25
  my
• 28:25
  2016
• 28:26
  or
• 28:26
  2016
• 28:27
  rewind.
• 28:28
  Yay,
• 28:28
  2016.
• 28:29
  You
• 28:29
  know,
• 28:29
  whatever
• 28:30
  it
• 28:30
  was,
• 28:30
  this
• 28:31
  hook
• 28:31
  is
• 28:31
  like,
• 28:31
  I
• 28:32
  had
• 28:32
  mixed
• 28:32
  feelings
• 28:34
  about
• 28:34
  the
• 28:34
  2016
• 28:35
  trend.
• 28:35
  And
• 28:36
  maybe
• 28:36
  you
• 28:37
  as
• 28:37
  a
• 28:37
  consumer,
• 28:37
  do
• 28:38
  too
• 28:38
  with
• 28:39
  your
• 28:39
  own
• 28:39
  story,
• 28:39
  right?
• 28:39
  Maybe
• 28:40
  that's
• 28:40
  resonant
• 28:40
  for
• 28:40
  you.
• 28:41
  Next
• 28:42
  slide.
• 28:42
  Not
• 28:43
  because
• 28:43
  of
• 28:43
  my
• 28:44
  aggressive
• 28:44
  commitment
• 28:45
  to
• 28:45
  black
• 28:45
  eyeliner.
• 28:47
  Now,
• 28:47
  why
• 28:47
  did
• 28:47
  I
• 28:47
  do
• 28:48
  that?
• 28:49
  I
• 28:49
  was
• 28:49
  wanting
• 28:50
  to
• 28:50
  invoke
• 28:50
  some
• 28:51
  laughter
• 28:51
  because
• 28:52
  what
• 28:52
  I
• 28:52
  was
• 28:52
  about
• 28:53
  to
• 28:53
  share
• 28:53
  was
• 28:53
  actually
• 28:53
  quite
• 28:54
  heavy.
• 28:55
  But
• 28:55
  I
• 28:55
  also
• 28:55
  wanted
• 28:56
  to
• 28:56
  showcase
• 28:56
  my
• 28:57
  personality,
• 28:57
  which
• 28:57
  is
• 28:58
  I
• 28:58
  like
• 28:58
  to
• 28:58
  have
• 28:58
  fun.
• 28:58
  I
• 28:59
  like
• 28:59
  to.
• 28:59
  I
• 29:00
  like,
• 29:00
  make
• 29:00
  fun
• 29:00
  of
• 29:00
  myself,
• 29:01
  right?
• 29:01
  Like,
• 29:02
  I
• 29:02
  am
• 29:02
  playful.
• 29:04
  And
• 29:04
  when
• 29:04
  you
• 29:05
  use
• 29:05
  humor,
• 29:06
  it
• 29:06
  helps
• 29:06
  the
• 29:07
  audience
• 29:07
  to
• 29:08
  feel
• 29:08
  like
• 29:09
  you're
• 29:09
  approachable
• 29:10
  to
• 29:10
  them
• 29:10
  as
• 29:11
  well,
• 29:11
  right?
• 29:11
  Like
• 29:12
  I'm
• 29:12
  human
• 29:12
  to
• 29:13
  human.
• 29:13
  The
• 29:13
  next
• 29:13
  slide.
• 29:14
  But
• 29:15
  because
• 29:15
  although
• 29:16
  I
• 29:16
  was
• 29:16
  smiling
• 29:17
  in
• 29:17
  these
• 29:17
  pictures,
• 29:18
  I
• 29:18
  was
• 29:18
  barely
• 29:19
  holding
• 29:19
  on.
• 29:20
  Next
• 29:21
  slide.
• 29:21
  In
• 29:21
  the
• 29:22
  first
• 29:22
  half
• 29:22
  of
• 29:22
  2016,
• 29:23
  I
• 29:23
  was
• 29:23
  pregnant
• 29:24
  and
• 29:24
  navigating
• 29:24
  life
• 29:25
  with
• 29:25
  a
• 29:25
  two
• 29:25
  year
• 29:25
  old.
• 29:26
  Then
• 29:27
  my
• 29:27
  second
• 29:27
  baby
• 29:28
  was
• 29:28
  born
• 29:28
  in
• 29:28
  July.
• 29:29
  I
• 29:29
  loved
• 29:30
  my
• 29:30
  kids
• 29:30
  more
• 29:30
  than
• 29:31
  anything.
• 29:31
  And.
• 29:32
  And
• 29:32
  I
• 29:33
  felt
• 29:33
  completely
• 29:34
  lost
• 29:35
  inside
• 29:35
  of
• 29:35
  myself.
• 29:37
  Postpartum
• 29:37
  depression
• 29:38
  is
• 29:38
  no
• 29:38
  joke.
• 29:39
  My
• 29:39
  identity
• 29:40
  felt
• 29:40
  like
• 29:40
  it
• 29:40
  disappeared
• 29:41
  overnight.
• 29:42
  And
• 29:43
  then
• 29:43
  I
• 29:43
  keep
• 29:43
  going
• 29:43
  on
• 29:44
  and
• 29:44
  telling
• 29:45
  the
• 29:45
  story.
• 29:46
  And
• 29:46
  then
• 29:47
  the
• 29:47
  transition
• 29:49
  was
• 29:50
  so
• 29:50
  I
• 29:50
  would
• 29:51
  choose
• 29:51
  2026.
• 29:53
  Me
• 29:53
  every
• 29:54
  single
• 29:54
  time.
• 29:55
  The
• 29:55
  woman
• 29:55
  who
• 29:56
  moved
• 29:56
  through
• 29:56
  hard
• 29:57
  seasons,
• 29:57
  who
• 29:58
  kept
• 29:58
  going
• 29:59
  and
• 29:59
  sought
• 29:59
  support,
• 30:00
  who
• 30:00
  became
• 30:01
  the
• 30:01
  mom,
• 30:01
  the
• 30:02
  wife
• 30:02
  and
• 30:02
  entrepreneur
• 30:03
  she
• 30:04
  used
• 30:04
  to
• 30:04
  vision
• 30:05
  board
• 30:05
  about.
• 30:07
  If
• 30:07
  you're.
• 30:08
  So
• 30:08
  this
• 30:08
  was
• 30:09
  the
• 30:09
  final
• 30:09
  slide.
• 30:10
  Okay,
• 30:11
  So
• 30:11
  I
• 30:11
  told.
• 30:11
  So
• 30:12
  think
• 30:12
  about
• 30:12
  what
• 30:12
  I
• 30:12
  did
• 30:13
  there.
• 30:13
  I
• 30:14
  hooked
• 30:14
  you.
• 30:14
  I
• 30:15
  used
• 30:15
  a
• 30:15
  little
• 30:15
  humor,
• 30:17
  and
• 30:17
  then
• 30:17
  I
• 30:17
  told
• 30:18
  a
• 30:18
  piece
• 30:18
  of
• 30:18
  my
• 30:19
  story.
• 30:20
  And
• 30:21
  then
• 30:21
  I.
• 30:23
  I'm.
• 30:23
  I'm
• 30:24
  transitioning
• 30:24
  into
• 30:25
  present
• 30:25
  day
• 30:25
  of,
• 30:25
  like,
• 30:25
  who
• 30:26
  I
• 30:26
  am
• 30:26
  now.
• 30:27
  Like,
• 30:27
  what.
• 30:27
  What
• 30:28
  I
• 30:29
  embody
• 30:29
  as
• 30:29
  a
• 30:30
  mom
• 30:30
  and
• 30:30
  entrepreneur.
• 30:31
  And
• 30:32
  then
• 30:32
  the
• 30:32
  last
• 30:32
  slide
• 30:33
  is
• 30:33
  an
• 30:34
  invitation
• 30:34
  to
• 30:35
  my
• 30:35
  audience.
• 30:36
  If
• 30:36
  you're
• 30:37
  in
• 30:37
  a
• 30:37
  season
• 30:38
  where
• 30:38
  you
• 30:38
  feel
• 30:39
  lost
• 30:39
  or
• 30:39
  unsure
• 30:40
  of
• 30:40
  yourself,
• 30:40
  please
• 30:41
  know
• 30:41
  this.
• 30:41
  It's
• 30:42
  possible
• 30:42
  to
• 30:43
  find
• 30:43
  your
• 30:43
  way
• 30:43
  back.
• 30:44
  And
• 30:45
  the
• 30:45
  only
• 30:45
  way
• 30:45
  out
• 30:46
  is
• 30:46
  through.
• 30:48
  This
• 30:49
  is
• 30:49
  an
• 30:49
  example
• 30:50
  of
• 30:50
  storytelling
• 30:51
  content.
• 30:52
  So
• 30:53
  it's
• 30:53
  not
• 30:53
  enough
• 30:54
  to
• 30:54
  say
• 30:55
  five
• 30:55
  ways
• 30:56
  to
• 30:56
  save
• 30:57
  money
• 30:57
  on
• 30:57
  your
• 30:57
  wedding.
• 30:59
  You
• 30:59
  would.
• 30:59
  If
• 30:59
  you're
• 31:00
  telling
• 31:00
  me
• 31:00
  how
• 31:00
  to
• 31:00
  save
• 31:01
  money
• 31:01
  on
• 31:01
  my
• 31:01
  wedding,
• 31:01
  you're
• 31:02
  gonna
• 31:02
  tell
• 31:02
  you're
• 31:02
  gonna
• 31:03
  teach
• 31:03
  me
• 31:03
  that
• 31:03
  concept
• 31:04
  through
• 31:04
  a
• 31:04
  story.
• 31:05
  That's
• 31:06
  the
• 31:06
  difference.
• 31:06
  Do
• 31:07
  you
• 31:07
  hear
• 31:07
  what
• 31:07
  I'm
• 31:07
  saying?
• 31:07
  So
• 31:08
  it's.
• 31:08
  It's.
• 31:08
  It's
• 31:09
  all
• 31:09
  about.
• 31:10
  It's
• 31:11
  all
• 31:11
  about
• 31:11
  how
• 31:11
  we
• 31:11
  position
• 31:12
  it.
• 31:12
  But
• 31:12
  it.
• 31:12
  Storytelling
• 31:13
  is
• 31:13
  what
• 31:13
  is
• 31:13
  gonna
• 31:14
  bring
• 31:14
  people
• 31:14
  in.
• 31:14
  And
• 31:15
  what
• 31:15
  I
• 31:15
  love
• 31:15
  about
• 31:15
  this,
• 31:15
  Becca,
• 31:16
  is
• 31:17
  that
• 31:17
  no
• 31:17
  one
• 31:18
  is
• 31:18
  you.
• 31:19
  You
• 31:19
  know,
• 31:19
  we
• 31:19
  always
• 31:19
  talk
• 31:20
  about,
• 31:20
  like,
• 31:20
  how
• 31:20
  are
• 31:20
  we
• 31:20
  gonna
• 31:21
  stand
• 31:21
  out
• 31:21
  on
• 31:21
  social
• 31:21
  media?
• 31:22
  Well,
• 31:22
  what
• 31:23
  if,
• 31:23
  darling?
• 31:23
  What
• 31:23
  if
• 31:24
  you
• 31:24
  just
• 31:24
  told
• 31:24
  your
• 31:24
  stories?
• 31:26
  I
• 31:26
  can't
• 31:26
  tell
• 31:26
  Becca's
• 31:27
  story.
• 31:27
  I
• 31:28
  haven't
• 31:28
  lived
• 31:28
  Becca's
• 31:28
  life.
• 31:29
  I
• 31:29
  don't
• 31:29
  know
• 31:29
  her
• 31:29
  lived
• 31:30
  experience.
• 31:30
  She
• 31:30
  does.
• 31:31
  Is
• 31:32
  she
• 31:32
  willing
• 31:32
  to
• 31:32
  tell
• 31:33
  us
• 31:33
  her
• 31:33
  stories
• 31:34
  and
• 31:35
  the
• 31:35
  people
• 31:35
  who
• 31:35
  are
• 31:35
  willing
• 31:36
  to
• 31:36
  do
• 31:36
  that?
• 31:36
  And
• 31:36
  whether
• 31:37
  it's
• 31:37
  your
• 31:37
  brand
• 31:38
  story,
• 31:38
  a
• 31:38
  client
• 31:39
  story,
• 31:39
  like,
• 31:40
  you
• 31:40
  have
• 31:41
  so
• 31:41
  many
• 31:42
  rich
• 31:42
  stories.
• 31:43
  So
• 31:43
  when
• 31:44
  I
• 31:44
  think
• 31:44
  about
• 31:44
  talking
• 31:45
  about
• 31:45
  my
• 31:45
  business
• 31:45
  or
• 31:46
  promoting
• 31:46
  something
• 31:47
  or
• 31:47
  teaching
• 31:47
  something,
• 31:48
  I
• 31:48
  always
• 31:48
  think,
• 31:48
  okay,
• 31:49
  what
• 31:49
  is
• 31:49
  the
• 31:49
  story
• 31:50
  that
• 31:51
  I
• 31:51
  could
• 31:51
  tell
• 31:52
  that
• 31:52
  is
• 31:52
  going
• 31:52
  to
• 31:53
  build
• 31:53
  a
• 31:53
  bridge
• 31:53
  of
• 31:54
  connection
• 31:54
  to
• 31:55
  my
• 31:55
  audience?
• 31:57
  So,
• 31:57
  so
• 31:58
  powerful.
• 31:59
  And
• 31:59
  I
• 31:59
  think
• 32:00
  everyone
• 32:00
  is
• 32:01
  probably
• 32:01
  sitting
• 32:01
  there
• 32:01
  listening
• 32:02
  and
• 32:02
  going,
• 32:02
  I
• 32:03
  get
• 32:03
  it.
• 32:03
  Now
• 32:04
  I
• 32:04
  just
• 32:04
  need
• 32:04
  to
• 32:04
  work
• 32:04
  out
• 32:05
  how
• 32:05
  to
• 32:05
  do
• 32:05
  it
• 32:05
  for
• 32:05
  myself.
• 32:06
  So
• 32:07
  do
• 32:07
  you
• 32:07
  have
• 32:07
  any
• 32:07
  tips?
• 32:08
  If
• 32:08
  someone's
• 32:08
  listening
• 32:09
  and
• 32:09
  they're
• 32:09
  thinking,
• 32:09
  okay,
• 32:10
  I
• 32:10
  hear
• 32:11
  you,
• 32:11
  Elizabeth.
• 32:11
  I
• 32:12
  want
• 32:12
  to
• 32:12
  bring
• 32:12
  myself.
• 32:12
  I
• 32:13
  want
• 32:13
  to
• 32:13
  bring
• 32:13
  my
• 32:13
  story
• 32:14
  to
• 32:14
  the
• 32:14
  front
• 32:14
  of
• 32:14
  my
• 32:14
  brand.
• 32:15
  I've
• 32:15
  got,
• 32:16
  you
• 32:16
  know,
• 32:16
  flowers
• 32:17
  to
• 32:17
  sell,
• 32:17
  cakes
• 32:17
  to
• 32:18
  sell.
• 32:19
  I
• 32:19
  just
• 32:19
  don't
• 32:19
  know
• 32:19
  where
• 32:20
  to
• 32:20
  start
• 32:20
  with
• 32:20
  that
• 32:20
  story.
• 32:21
  Like,
• 32:21
  how
• 32:21
  do
• 32:21
  I
• 32:22
  build
• 32:22
  the
• 32:22
  story?
• 32:23
  Oh,
• 32:24
  my
• 32:24
  gosh.
• 32:24
  This
• 32:24
  is
• 32:25
  where
• 32:25
  AI
• 32:26
  is
• 32:26
  going
• 32:26
  to
• 32:26
  be
• 32:26
  your
• 32:26
  best
• 32:27
  friend.
• 32:27
  Okay?
• 32:28
  Because
• 32:28
  I
• 32:28
  just
• 32:28
  want
• 32:29
  you
• 32:29
  guys
• 32:29
  to
• 32:29
  know
• 32:30
  I
• 32:30
  am
• 32:31
  just
• 32:31
  like
• 32:31
  you.
• 32:32
  It's
• 32:32
  not
• 32:32
  like
• 32:32
  I'm
• 32:33
  constantly
• 32:34
  like,
• 32:34
  oh,
• 32:34
  I
• 32:34
  have
• 32:34
  this
• 32:35
  story
• 32:35
  and
• 32:35
  that
• 32:35
  story
• 32:35
  and
• 32:36
  this
• 32:36
  story.
• 32:37
  I
• 32:37
  am
• 32:37
  a
• 32:37
  creator
• 32:38
  that
• 32:39
  creates
• 32:39
  my
• 32:39
  best
• 32:40
  work
• 32:40
  in
• 32:41
  response.
• 32:42
  So
• 32:42
  Becca
• 32:43
  right
• 32:43
  now
• 32:43
  asking
• 32:44
  me
• 32:44
  questions,
• 32:45
  I
• 32:45
  can
• 32:45
  show
• 32:45
  up
• 32:46
  so
• 32:46
  fully
• 32:46
  to
• 32:46
  answer
• 32:47
  her
• 32:47
  questions.
• 32:48
  You
• 32:48
  can
• 32:49
  use
• 32:49
  AI
• 32:49
  in
• 32:49
  that
• 32:50
  way,
• 32:50
  and
• 32:50
  you
• 32:50
  can
• 32:51
  use
• 32:51
  ChatGPT
• 32:52
  or
• 32:52
  Google
• 32:52
  Gemini
• 32:53
  or
• 32:53
  whatever
• 32:53
  your
• 32:54
  preferred
• 32:54
  platform
• 32:55
  is
• 32:56
  to
• 32:56
  pull
• 32:57
  stories
• 32:57
  and
• 32:58
  memories
• 32:58
  from
• 32:58
  your
• 32:59
  brain.
• 33:00
  So
• 33:01
  you.
• 33:02
  Essentially,
• 33:03
  what
• 33:03
  you
• 33:03
  can
• 33:03
  do
• 33:03
  is.
• 33:04
  There's
• 33:04
  a
• 33:04
  framework
• 33:05
  that
• 33:05
  I
• 33:05
  teach
• 33:05
  that's
• 33:06
  not
• 33:06
  my
• 33:06
  own.
• 33:06
  I
• 33:07
  learned
• 33:07
  it
• 33:07
  from
• 33:07
  Jeff
• 33:08
  Woods.
• 33:08
  He's
• 33:09
  the
• 33:09
  author
• 33:09
  of
• 33:09
  the
• 33:09
  AI
• 33:10
  Driven
• 33:10
  Leader.
• 33:10
  And
• 33:11
  this
• 33:11
  framework
• 33:11
  will
• 33:11
  change
• 33:12
  the
• 33:12
  game
• 33:12
  for
• 33:12
  your
• 33:13
  audience.
• 33:13
  Can
• 33:13
  I
• 33:13
  teach
• 33:13
  them
• 33:14
  really
• 33:14
  quickly?
• 33:14
  Yeah,
• 33:15
  please
• 33:15
  do.
• 33:16
  Okay,
• 33:17
  so
• 33:17
  the
• 33:17
  framework
• 33:17
  is
• 33:17
  crit,
• 33:18
  C,
• 33:18
  R
• 33:19
  I,
• 33:19
  T.
• 33:20
  C
• 33:20
  stands
• 33:21
  for
• 33:21
  context.
• 33:22
  R
• 33:23
  stands
• 33:23
  for
• 33:23
  role.
• 33:24
  I
• 33:25
  interview
• 33:25
  T
• 33:26
  task.
• 33:27
  So
• 33:28
  the
• 33:29
  more
• 33:29
  specific,
• 33:29
  the
• 33:29
  better.
• 33:30
  Right?
• 33:31
  So
• 33:31
  let's
• 33:31
  say
• 33:31
  this
• 33:32
  2016
• 33:32
  trend,
• 33:33
  right?
• 33:35
  Context.
• 33:36
  And
• 33:36
  by
• 33:36
  the
• 33:36
  way,
• 33:36
  whenever
• 33:37
  I
• 33:37
  use
• 33:37
  AI
• 33:38
  Which
• 33:38
  I
• 33:38
  use
• 33:38
  it
• 33:38
  every
• 33:38
  single
• 33:39
  day.
• 33:41
  I
• 33:41
  use
• 33:41
  the
• 33:42
  microphone
• 33:42
  function
• 33:43
  because
• 33:43
  I
• 33:43
  don't
• 33:43
  know
• 33:43
  if
• 33:43
  y'
• 33:43
  all
• 33:44
  can
• 33:44
  tell,
• 33:44
  but
• 33:44
  I
• 33:45
  like
• 33:45
  to
• 33:45
  talk,
• 33:46
  sister.
• 33:47
  I
• 33:47
  like
• 33:47
  to
• 33:47
  talk.
• 33:48
  All
• 33:48
  right?
• 33:48
  And
• 33:49
  I'm
• 33:49
  a
• 33:49
  verbal
• 33:49
  processor
• 33:50
  as
• 33:50
  well,
• 33:51
  so
• 33:51
  I
• 33:52
  work
• 33:52
  way
• 33:52
  faster
• 33:53
  if
• 33:53
  I
• 33:53
  can
• 33:53
  just
• 33:53
  speak.
• 33:54
  Okay,
• 33:55
  so
• 33:56
  that's
• 33:56
  a.
• 33:57
  That's
• 33:57
  a
• 33:57
  life
• 33:57
  hack
• 33:57
  right
• 33:58
  there
• 33:58
  for
• 33:58
  you.
• 33:58
  Like,
• 33:59
  I'll
• 33:59
  go
• 33:59
  on
• 33:59
  my
• 33:59
  walks.
• 33:59
  I
• 34:00
  use
• 34:00
  microphone.
• 34:01
  It's
• 34:01
  a
• 34:01
  game
• 34:01
  changer.
• 34:02
  Okay?
• 34:03
  So
• 34:03
  I
• 34:03
  would
• 34:03
  speak
• 34:03
  into
• 34:04
  chat
• 34:04
  gbt,
• 34:04
  and
• 34:05
  I
• 34:05
  would
• 34:05
  say,
• 34:06
  hi,
• 34:06
  there
• 34:06
  is
• 34:07
  a
• 34:07
  trend
• 34:07
  on
• 34:07
  Instagram
• 34:08
  right
• 34:08
  now.
• 34:08
  It's
• 34:08
  the
• 34:08
  2016
• 34:09
  trend.
• 34:11
  And
• 34:11
  this
• 34:12
  is.
• 34:12
  This
• 34:13
  is
• 34:13
  the
• 34:13
  formula
• 34:13
  of
• 34:13
  it.
• 34:14
  You're
• 34:14
  sharing
• 34:14
  these
• 34:15
  things.
• 34:15
  I
• 34:15
  went
• 34:15
  back
• 34:16
  in
• 34:16
  my
• 34:16
  camera
• 34:16
  roll,
• 34:16
  I
• 34:17
  noticed
• 34:17
  this,
• 34:17
  this,
• 34:17
  and
• 34:18
  this
• 34:18
  about
• 34:18
  my
• 34:18
  founder
• 34:19
  story
• 34:19
  of,
• 34:19
  like,
• 34:19
  where
• 34:20
  I
• 34:20
  was
• 34:20
  in
• 34:20
  my
• 34:20
  business.
• 34:21
  I'm
• 34:21
  trying
• 34:21
  to
• 34:22
  figure
• 34:22
  out
• 34:22
  how
• 34:22
  to
• 34:24
  put
• 34:24
  this
• 34:25
  into
• 34:26
  a
• 34:26
  carousel.
• 34:27
  And
• 34:27
  by
• 34:27
  the
• 34:27
  way,
• 34:27
  with
• 34:28
  con,
• 34:28
  with
• 34:28
  the
• 34:29
  context
• 34:29
  piece,
• 34:30
  I'm
• 34:30
  assuming
• 34:31
  that
• 34:31
  you've
• 34:31
  already
• 34:31
  fed
• 34:32
  the
• 34:32
  AI
• 34:32
  everything
• 34:33
  about
• 34:33
  your
• 34:33
  business.
• 34:34
  So
• 34:34
  it
• 34:34
  knows
• 34:34
  who
• 34:35
  you
• 34:35
  are,
• 34:35
  your
• 34:35
  brand,
• 34:36
  who
• 34:37
  you
• 34:37
  serve,
• 34:37
  your
• 34:38
  target
• 34:38
  audience,
• 34:38
  your
• 34:39
  ideal
• 34:39
  wedding
• 34:40
  clients.
• 34:40
  Right?
• 34:41
  And
• 34:41
  the
• 34:41
  problems
• 34:42
  you
• 34:42
  solve
• 34:42
  for
• 34:42
  them
• 34:42
  and
• 34:43
  your
• 34:43
  products
• 34:43
  or
• 34:43
  services.
• 34:44
  Okay?
• 34:44
  So
• 34:45
  for
• 34:45
  AI
• 34:45
  to
• 34:45
  be
• 34:45
  useful
• 34:46
  for
• 34:46
  you,
• 34:46
  you
• 34:46
  do
• 34:46
  have
• 34:47
  to
• 34:47
  make
• 34:47
  sure
• 34:47
  that
• 34:47
  it
• 34:47
  has
• 34:48
  all
• 34:48
  that.
• 34:48
  But
• 34:48
  my
• 34:49
  AI,
• 34:49
  it
• 34:50
  knows
• 34:50
  me,
• 34:50
  right?
• 34:50
  It's
• 34:51
  like,
• 34:51
  it
• 34:51
  knows
• 34:51
  my
• 34:51
  brand,
• 34:51
  it
• 34:52
  knows
• 34:52
  my
• 34:52
  audience.
• 34:53
  So
• 34:53
  I
• 34:53
  might
• 34:53
  give
• 34:54
  it
• 34:54
  the
• 34:54
  context
• 34:55
  of
• 34:55
  whatever
• 34:56
  content
• 34:56
  idea
• 34:56
  or
• 34:57
  trending
• 34:57
  idea
• 34:58
  I
• 34:58
  want
• 34:58
  to
• 34:58
  use.
• 34:59
  And
• 34:59
  then
• 34:59
  I'll
• 34:59
  say
• 35:00
  role
• 35:02
  act
• 35:02
  as
• 35:02
  an
• 35:03
  Instagram
• 35:04
  marketing
• 35:04
  strategist,
• 35:05
  expert,
• 35:06
  storyteller,
• 35:07
  and
• 35:07
  copywriter.
• 35:08
  So
• 35:08
  that
• 35:08
  was
• 35:08
  the
• 35:08
  role.
• 35:09
  So
• 35:09
  I
• 35:09
  assigned
• 35:09
  it
• 35:10
  a
• 35:10
  role.
• 35:10
  And
• 35:11
  then
• 35:11
  I
• 35:11
  now,
• 35:12
  this
• 35:12
  is
• 35:12
  the
• 35:12
  game
• 35:12
  changer.
• 35:13
  Please
• 35:14
  interview
• 35:14
  me
• 35:15
  and
• 35:15
  ask
• 35:15
  me
• 35:15
  one
• 35:16
  question
• 35:16
  at
• 35:16
  a
• 35:16
  time.
• 35:17
  Up
• 35:17
  to
• 35:17
  three
• 35:17
  questions
• 35:18
  to
• 35:18
  gain
• 35:18
  further
• 35:19
  clarity
• 35:19
  and
• 35:20
  context,
• 35:21
  to
• 35:21
  pull
• 35:21
  some
• 35:21
  stories
• 35:22
  out
• 35:22
  of
• 35:22
  my
• 35:23
  brain,
• 35:23
  because
• 35:23
  right
• 35:23
  now
• 35:23
  I'm
• 35:24
  drawing
• 35:24
  a
• 35:24
  blank.
• 35:25
  And
• 35:25
  then
• 35:25
  what
• 35:26
  it
• 35:26
  will
• 35:26
  do
• 35:26
  is
• 35:27
  knowing
• 35:28
  whatever
• 35:28
  you're
• 35:29
  working
• 35:29
  on,
• 35:29
  whatever
• 35:29
  piece
• 35:30
  of
• 35:30
  content
• 35:30
  you're
• 35:30
  working
• 35:30
  on,
• 35:31
  it
• 35:31
  will
• 35:31
  ask
• 35:31
  you
• 35:31
  questions.
• 35:32
  Just
• 35:32
  like
• 35:32
  Becca's
• 35:33
  interviewing
• 35:33
  me,
• 35:33
  it
• 35:33
  will
• 35:34
  interview
• 35:34
  you,
• 35:35
  and
• 35:35
  I
• 35:36
  cannot
• 35:36
  tell
• 35:36
  you
• 35:36
  what,
• 35:37
  like,
• 35:37
  what
• 35:38
  a
• 35:38
  game
• 35:38
  changer
• 35:38
  this
• 35:38
  is.
• 35:39
  So
• 35:39
  you
• 35:39
  essentially
• 35:40
  respond
• 35:41
  to
• 35:41
  these
• 35:41
  questions
• 35:42
  with
• 35:43
  as
• 35:43
  much
• 35:44
  information
• 35:44
  as
• 35:44
  you
• 35:44
  can,
• 35:45
  whatever
• 35:45
  comes
• 35:45
  to
• 35:46
  your
• 35:46
  mind,
• 35:47
  and
• 35:47
  then
• 35:47
  the
• 35:47
  task
• 35:48
  is,
• 35:49
  okay,
• 35:49
  great.
• 35:50
  Now
• 35:50
  help
• 35:51
  me
• 35:51
  to
• 35:51
  come
• 35:51
  up
• 35:52
  with
• 35:52
  a
• 35:52
  12
• 35:53
  slide
• 35:53
  carousel
• 35:54
  for
• 35:55
  this
• 35:55
  post.
• 35:56
  The
• 35:56
  first
• 35:57
  slide
• 35:57
  has
• 35:57
  to
• 35:57
  have
• 35:58
  a
• 35:58
  hook
• 35:58
  on
• 35:58
  it.
• 35:59
  I
• 35:59
  want
• 35:59
  to
• 36:00
  ensure
• 36:00
  that
• 36:00
  it
• 36:00
  is
• 36:01
  storytelling.
• 36:02
  I
• 36:02
  want
• 36:02
  to
• 36:02
  ensure
• 36:02
  that
• 36:03
  it
• 36:03
  is
• 36:03
  serving
• 36:04
  the
• 36:04
  audience
• 36:04
  so
• 36:04
  it's
• 36:05
  not
• 36:05
  just
• 36:05
  about
• 36:05
  me.
• 36:06
  And
• 36:06
  then
• 36:06
  the
• 36:06
  call
• 36:06
  to
• 36:06
  action
• 36:07
  at
• 36:07
  the
• 36:07
  end
• 36:08
  on
• 36:08
  the
• 36:08
  Last
• 36:08
  slide.
• 36:09
  I
• 36:09
  would
• 36:09
  like
• 36:09
  something
• 36:09
  like
• 36:10
  this,
• 36:10
  right?
• 36:11
  So
• 36:11
  I'm
• 36:11
  giving
• 36:11
  it
• 36:11
  as
• 36:11
  much
• 36:12
  coaching
• 36:12
  as
• 36:12
  I
• 36:13
  can,
• 36:13
  and
• 36:14
  then
• 36:14
  it
• 36:15
  will
• 36:15
  give
• 36:15
  that
• 36:15
  to
• 36:15
  you.
• 36:16
  So,
• 36:16
  Becca,
• 36:16
  if
• 36:17
  your
• 36:17
  audience
• 36:17
  is
• 36:17
  listening,
• 36:17
  they're
• 36:18
  like,
• 36:18
  okay,
• 36:18
  like,
• 36:19
  what
• 36:19
  stories
• 36:20
  do
• 36:20
  I
• 36:20
  have?
• 36:20
  Or
• 36:21
  they
• 36:21
  see
• 36:21
  a
• 36:21
  trend,
• 36:22
  like,
• 36:22
  five
• 36:23
  mistakes
• 36:24
  I
• 36:24
  made
• 36:25
  in
• 36:27
  planning
• 36:27
  my
• 36:28
  wedding
• 36:28
  that
• 36:28
  I
• 36:28
  wish
• 36:29
  I
• 36:29
  had
• 36:29
  known
• 36:29
  before
• 36:30
  I
• 36:30
  started.
• 36:31
  And
• 36:31
  maybe
• 36:31
  you
• 36:32
  see
• 36:32
  a
• 36:32
  hook
• 36:32
  like
• 36:32
  that
• 36:32
  and
• 36:33
  you're
• 36:33
  like,
• 36:33
  like,
• 36:33
  I
• 36:34
  want
• 36:34
  to
• 36:34
  do
• 36:34
  that,
• 36:34
  but
• 36:35
  what
• 36:35
  are
• 36:35
  the
• 36:35
  mistakes,
• 36:36
  right?
• 36:36
  Or
• 36:36
  something
• 36:37
  like
• 36:37
  that.
• 36:38
  You
• 36:38
  can
• 36:38
  literally
• 36:38
  give
• 36:39
  the
• 36:39
  prompt.
• 36:39
  Like,
• 36:39
  if
• 36:40
  you
• 36:40
  see
• 36:40
  a
• 36:40
  hook
• 36:40
  that
• 36:40
  you
• 36:41
  like,
• 36:41
  you
• 36:41
  could
• 36:41
  say,
• 36:42
  hey,
• 36:42
  I
• 36:42
  saw
• 36:42
  this
• 36:43
  hook.
• 36:43
  I
• 36:43
  want
• 36:44
  to
• 36:44
  repurpose
• 36:44
  it
• 36:44
  for
• 36:45
  my
• 36:45
  brand
• 36:45
  and
• 36:45
  my
• 36:46
  audience.
• 36:46
  And
• 36:47
  again,
• 36:47
  you're
• 36:47
  giving
• 36:47
  it
• 36:48
  the
• 36:48
  context,
• 36:48
  you're
• 36:48
  giving
• 36:48
  it
• 36:49
  the
• 36:49
  role,
• 36:49
  you're
• 36:50
  asking
• 36:50
  it
• 36:50
  to
• 36:51
  interview
• 36:51
  you,
• 36:52
  and
• 36:52
  then
• 36:52
  you're
• 36:53
  giving
• 36:53
  it
• 36:53
  the
• 36:53
  task,
• 36:54
  and
• 36:54
  then
• 36:54
  it'll
• 36:54
  give
• 36:54
  you
• 36:54
  the
• 36:55
  first
• 36:55
  draft.
• 36:55
  Don't
• 36:56
  copy
• 36:56
  and
• 36:56
  paste
• 36:56
  it.
• 36:57
  You
• 36:57
  still
• 36:57
  have
• 36:58
  to
• 36:58
  go
• 36:58
  back
• 36:58
  and
• 36:58
  forth
• 36:59
  with
• 36:59
  it.
• 37:00
  But
• 37:00
  that
• 37:01
  is
• 37:01
  really
• 37:02
  a
• 37:02
  game
• 37:02
  changer
• 37:02
  in
• 37:03
  terms
• 37:03
  of
• 37:03
  pulling
• 37:03
  these
• 37:04
  stories
• 37:04
  and
• 37:04
  helping
• 37:06
  creatives
• 37:06
  and
• 37:07
  wedding
• 37:07
  pros
• 37:07
  start
• 37:08
  to
• 37:08
  understand,
• 37:08
  like,
• 37:09
  how
• 37:09
  to
• 37:09
  tell
• 37:09
  better
• 37:10
  stories.
• 37:10
  That
• 37:11
  is
• 37:11
  fantastic,
• 37:12
  because
• 37:12
  I
• 37:13
  know,
• 37:13
  because
• 37:13
  I've
• 37:13
  done
• 37:14
  over
• 37:14
  200
• 37:14
  episodes
• 37:15
  of
• 37:15
  this
• 37:15
  podcast
• 37:16
  that
• 37:16
  when
• 37:16
  I
• 37:16
  ask
• 37:16
  people
• 37:16
  questions,
• 37:17
  they
• 37:17
  say,
• 37:17
  oh,
• 37:17
  I
• 37:17
  hadn't
• 37:18
  thought
• 37:18
  of
• 37:18
  it
• 37:18
  that
• 37:18
  way.
• 37:19
  I
• 37:19
  hadn't
• 37:19
  thought
• 37:19
  of
• 37:19
  that
• 37:19
  story.
• 37:20
  I
• 37:20
  hadn't
• 37:20
  remembered
• 37:20
  that.
• 37:21
  And
• 37:21
  so
• 37:21
  you're
• 37:21
  essentially
• 37:22
  getting
• 37:22
  AI
• 37:23
  to
• 37:23
  do
• 37:23
  the
• 37:23
  same
• 37:23
  thing,
• 37:24
  because
• 37:24
  it
• 37:24
  must
• 37:24
  talk
• 37:25
  to
• 37:25
  a
• 37:25
  different
• 37:25
  part
• 37:25
  of
• 37:26
  our
• 37:26
  brain
• 37:26
  when
• 37:26
  someone
• 37:27
  asks
• 37:27
  us
• 37:27
  questions
• 37:27
  and
• 37:28
  it
• 37:28
  brings
• 37:28
  things
• 37:29
  up
• 37:29
  for
• 37:29
  us.
• 37:29
  So
• 37:29
  that's
• 37:30
  a
• 37:30
  game
• 37:30
  changing
• 37:31
  hack
• 37:31
  right
• 37:31
  there
• 37:31
  for
• 37:32
  people.
• 37:32
  So
• 37:32
  if
• 37:32
  you're
• 37:32
  listening
• 37:33
  to
• 37:33
  this,
• 37:33
  your
• 37:33
  action
• 37:34
  is
• 37:34
  to
• 37:34
  go
• 37:34
  away
• 37:34
  and
• 37:35
  go
• 37:35
  speak
• 37:36
  to
• 37:36
  the
• 37:36
  AI,
• 37:37
  speak
• 37:37
  to
• 37:37
  the
• 37:37
  robots,
• 37:37
  get
• 37:38
  it
• 37:38
  to
• 37:38
  ask
• 37:38
  you
• 37:38
  questions
• 37:39
  and
• 37:39
  put
• 37:39
  together.
• 37:40
  If
• 37:40
  you're
• 37:40
  scared
• 37:41
  of
• 37:41
  doing
• 37:41
  video,
• 37:41
  which
• 37:42
  you
• 37:42
  need
• 37:42
  to
• 37:43
  do
• 37:43
  video,
• 37:43
  but
• 37:43
  if
• 37:43
  you're
• 37:43
  scared
• 37:44
  of
• 37:44
  doing
• 37:44
  video,
• 37:44
  start
• 37:44
  with
• 37:45
  a
• 37:45
  carousel.
• 37:45
  Because
• 37:46
  a
• 37:46
  carousel
• 37:46
  is
• 37:47
  the
• 37:47
  easiest
• 37:47
  place
• 37:47
  to
• 37:48
  start
• 37:48
  if
• 37:48
  you're
• 37:48
  scared
• 37:49
  of
• 37:49
  the
• 37:49
  video
• 37:49
  because
• 37:50
  it
• 37:50
  is
• 37:50
  just
• 37:50
  one
• 37:50
  step
• 37:51
  on
• 37:51
  from
• 37:51
  a
• 37:52
  static
• 37:52
  picture
• 37:53
  and
• 37:53
  you
• 37:53
  can
• 37:54
  still
• 37:54
  tell
• 37:54
  a
• 37:55
  story
• 37:55
  in
• 37:55
  it.
• 37:56
  Before
• 37:56
  we
• 37:57
  talk
• 37:57
  about
• 37:57
  Wed
• 37:58
  Pros
• 37:58
  Live,
• 37:58
  which
• 37:59
  I'm
• 37:59
  very
• 37:59
  excited
• 37:59
  to
• 38:00
  talk
• 38:00
  to
• 38:00
  you
• 38:00
  about
• 38:00
  in
• 38:00
  just
• 38:00
  a
• 38:01
  moment,
• 38:01
  I
• 38:01
  want
• 38:01
  to
• 38:01
  ask
• 38:01
  you
• 38:02
  one
• 38:02
  more
• 38:02
  question
• 38:02
  about
• 38:02
  Instagram,
• 38:03
  which
• 38:03
  is
• 38:04
  what
• 38:04
  do
• 38:04
  you
• 38:04
  think
• 38:04
  are
• 38:04
  some
• 38:05
  of
• 38:05
  the
• 38:05
  underrated
• 38:06
  features
• 38:06
  right
• 38:07
  now
• 38:07
  on
• 38:08
  Instagram?
• 38:09
  Ooh,
• 38:10
  fun.
• 38:11
  Definitely
• 38:12
  trial
• 38:13
  reels.
• 38:14
  So
• 38:15
  highly
• 38:15
  recommend
• 38:16
  leveraging
• 38:17
  trial
• 38:17
  reels.
• 38:18
  And
• 38:18
  what
• 38:19
  I
• 38:19
  have
• 38:20
  been
• 38:20
  playing
• 38:20
  with
• 38:21
  is
• 38:22
  I'll
• 38:22
  create
• 38:23
  my
• 38:23
  reel
• 38:23
  in
• 38:24
  Instagram
• 38:24
  because
• 38:24
  I
• 38:25
  actually
• 38:25
  do
• 38:25
  most
• 38:26
  of
• 38:26
  my
• 38:26
  editing,
• 38:26
  either
• 38:27
  in
• 38:27
  Instagram
• 38:27
  or
• 38:28
  in
• 38:28
  the
• 38:28
  edits
• 38:28
  app.
• 38:31
  And
• 38:31
  so
• 38:32
  I
• 38:32
  edit
• 38:32
  it
• 38:33
  together,
• 38:34
  and
• 38:35
  I'll
• 38:35
  have
• 38:35
  my
• 38:35
  caption,
• 38:36
  I'll
• 38:36
  have
• 38:36
  my
• 38:36
  hashtags.
• 38:37
  And
• 38:38
  when
• 38:38
  you
• 38:39
  save
• 38:39
  it
• 38:39
  to
• 38:39
  your
• 38:40
  drafts
• 38:40
  on
• 38:40
  Instagram,
• 38:41
  if
• 38:41
  you
• 38:41
  click
• 38:41
  those
• 38:41
  little
• 38:42
  three
• 38:42
  dots
• 38:42
  in
• 38:43
  the,
• 38:43
  like,
• 38:43
  you'll
• 38:43
  see
• 38:43
  it
• 38:43
  in
• 38:44
  your
• 38:44
  drafts
• 38:44
  folder.
• 38:44
  You
• 38:44
  click
• 38:45
  those
• 38:45
  three
• 38:45
  dots,
• 38:46
  you
• 38:46
  can
• 38:46
  duplicate
• 38:47
  your
• 38:47
  reel
• 38:48
  that
• 38:48
  you
• 38:48
  just
• 38:49
  spent
• 38:49
  like
• 38:49
  an
• 38:49
  hour
• 38:50
  creating.
• 38:50
  Okay,
• 38:51
  I.
• 38:52
  I
• 38:52
  can.
• 38:52
  I
• 38:53
  could
• 38:53
  create
• 38:54
  one
• 38:54
  reel
• 38:55
  where
• 38:55
  I
• 38:55
  edit
• 38:55
  it
• 38:55
  all
• 38:56
  together.
• 38:56
  Same
• 38:57
  exact
• 38:57
  video,
• 38:57
  same
• 38:58
  audio,
• 38:58
  same
• 38:59
  caption
• 38:59
  and
• 38:59
  hashtags.
• 39:00
  But
• 39:01
  let's
• 39:01
  say
• 39:01
  I
• 39:02
  want
• 39:02
  to
• 39:02
  a
• 39:02
  b
• 39:02
  test
• 39:03
  a
• 39:03
  hook,
• 39:04
  okay?
• 39:05
  Because
• 39:05
  I
• 39:05
  don't
• 39:06
  know
• 39:06
  which
• 39:06
  hook
• 39:06
  is
• 39:07
  going
• 39:07
  to
• 39:07
  resonate
• 39:07
  with
• 39:08
  my
• 39:08
  ideal
• 39:09
  client.
• 39:10
  What
• 39:10
  I
• 39:10
  could
• 39:10
  do
• 39:11
  is
• 39:11
  I
• 39:11
  could
• 39:11
  duplicate
• 39:12
  that
• 39:12
  video
• 39:13
  and
• 39:13
  change
• 39:13
  the
• 39:13
  hook
• 39:14
  on
• 39:14
  the
• 39:14
  screen.
• 39:15
  So
• 39:15
  just
• 39:15
  changing
• 39:16
  one
• 39:16
  factor
• 39:17
  so
• 39:17
  I
• 39:17
  can
• 39:17
  measure
• 39:17
  the
• 39:17
  results
• 39:18
  and
• 39:19
  publish
• 39:19
  all
• 39:20
  three
• 39:20
  of
• 39:20
  those
• 39:20
  reels
• 39:21
  to
• 39:21
  trial
• 39:21
  reels,
• 39:23
  then
• 39:24
  give
• 39:24
  it
• 39:24
  24
• 39:24
  hours,
• 39:25
  48
• 39:25
  hours.
• 39:26
  I'm
• 39:26
  very
• 39:26
  impatient
• 39:27
  sometimes.
• 39:27
  I'll
• 39:27
  just
• 39:27
  be
• 39:28
  like,
• 39:28
  this
• 39:28
  one's
• 39:28
  good.
• 39:28
  Posting
• 39:29
  it.
• 39:30
  But
• 39:30
  if
• 39:30
  you
• 39:30
  are
• 39:31
  like
• 39:31
  a
• 39:31
  data
• 39:31
  nerd,
• 39:32
  oh,
• 39:32
  my
• 39:32
  gosh,
• 39:32
  you're
• 39:32
  gonna
• 39:33
  be
• 39:33
  so
• 39:33
  excited.
• 39:34
  And
• 39:35
  it
• 39:35
  will
• 39:36
  be
• 39:36
  so
• 39:36
  interesting
• 39:37
  to
• 39:37
  you
• 39:37
  because
• 39:38
  sometimes
• 39:38
  I
• 39:38
  post
• 39:39
  something
• 39:39
  that
• 39:39
  I
• 39:39
  think
• 39:39
  is
• 39:40
  really
• 39:40
  good,
• 39:41
  and
• 39:41
  it's
• 39:41
  like
• 39:42
  00
• 39:44
  or
• 39:44
  100
• 39:45
  views,
• 39:45
  and
• 39:45
  I'm
• 39:46
  like,
• 39:46
  wow,
• 39:46
  great.
• 39:48
  And
• 39:48
  then
• 39:49
  I'll
• 39:49
  post,
• 39:49
  I'll
• 39:49
  make
• 39:49
  a
• 39:50
  little
• 39:50
  tweak,
• 39:50
  or
• 39:50
  I'll
• 39:51
  do
• 39:51
  something,
• 39:51
  or
• 39:52
  maybe
• 39:52
  I'll
• 39:52
  change
• 39:52
  the
• 39:53
  top
• 39:53
  line
• 39:53
  of
• 39:53
  the
• 39:53
  caption
• 39:54
  or
• 39:55
  I'll
• 39:55
  change
• 39:55
  the
• 39:55
  audio.
• 39:56
  But
• 39:56
  it's
• 39:56
  the
• 39:56
  same
• 39:56
  video,
• 39:57
  right?
• 39:57
  Like,
• 39:57
  think
• 39:58
  about
• 39:58
  all
• 39:58
  the
• 39:58
  different
• 39:58
  elements
• 39:59
  that
• 39:59
  you
• 39:59
  could
• 39:59
  tweak
• 40:00
  in
• 40:00
  a
• 40:00
  piece
• 40:00
  of
• 40:00
  content
• 40:01
  that
• 40:01
  you
• 40:01
  just
• 40:01
  made.
• 40:02
  And
• 40:03
  then
• 40:03
  you
• 40:03
  push
• 40:03
  those
• 40:04
  out
• 40:04
  to
• 40:04
  trial
• 40:04
  reels.
• 40:06
  It
• 40:06
  is
• 40:06
  really
• 40:06
  incredible.
• 40:08
  I've
• 40:09
  also
• 40:09
  been
• 40:10
  doing
• 40:10
  this
• 40:10
  little
• 40:10
  hack,
• 40:12
  and
• 40:12
  I've
• 40:12
  heard
• 40:12
  that
• 40:13
  there's
• 40:13
  mixed
• 40:13
  feelings
• 40:14
  about
• 40:14
  doing
• 40:14
  this,
• 40:14
  but
• 40:15
  I've
• 40:15
  been
• 40:15
  doing
• 40:15
  it.
• 40:15
  And
• 40:16
  why
• 40:16
  not?
• 40:17
  I
• 40:17
  will
• 40:18
  post
• 40:18
  one
• 40:19
  reel
• 40:19
  to
• 40:19
  my
• 40:19
  feed
• 40:20
  and
• 40:20
  one
• 40:20
  to
• 40:21
  my
• 40:21
  trials,
• 40:22
  the
• 40:22
  exact
• 40:22
  same
• 40:22
  reel.
• 40:23
  And
• 40:23
  essentially,
• 40:25
  it
• 40:25
  is
• 40:25
  really
• 40:25
  working
• 40:26
  to
• 40:26
  essentially
• 40:27
  double
• 40:27
  my
• 40:27
  engagement.
• 40:28
  Because
• 40:28
  trial
• 40:29
  reels
• 40:29
  are
• 40:29
  shown
• 40:30
  to
• 40:30
  only
• 40:30
  non
• 40:30
  followers.
• 40:31
  So
• 40:32
  people
• 40:32
  who
• 40:32
  don't
• 40:32
  already
• 40:33
  follow
• 40:33
  you.
• 40:34
  It's
• 40:34
  a
• 40:34
  really
• 40:34
  great
• 40:35
  test
• 40:35
  of
• 40:35
  is
• 40:36
  your
• 40:36
  content
• 40:36
  resonating
• 40:37
  with
• 40:37
  a
• 40:37
  cold
• 40:38
  audience?
• 40:39
  Right.
• 40:39
  That
• 40:40
  is
• 40:40
  one
• 40:40
  of
• 40:40
  the
• 40:40
  biggest
• 40:40
  mistakes
• 40:41
  I
• 40:41
  see
• 40:42
  wedding
• 40:42
  pros
• 40:43
  make
• 40:43
  is
• 40:43
  they're
• 40:44
  creating
• 40:44
  content.
• 40:45
  One
• 40:45
  of
• 40:46
  my
• 40:46
  clients,
• 40:46
  she
• 40:46
  owns
• 40:46
  a
• 40:47
  wedding
• 40:47
  venue
• 40:48
  in
• 40:49
  the
• 40:49
  Hudson
• 40:49
  Valley
• 40:49
  in
• 40:50
  New
• 40:50
  York.
• 40:50
  It's
• 40:50
  gorgeous,
• 40:50
  a
• 40:51
  gorgeous
• 40:51
  venue.
• 40:52
  And
• 40:52
  she
• 40:53
  created
• 40:53
  a
• 40:53
  reel
• 40:53
  the
• 40:53
  other
• 40:54
  day,
• 40:54
  and
• 40:54
  I
• 40:54
  was
• 40:54
  giving
• 40:54
  her
• 40:54
  coaching
• 40:55
  on
• 40:55
  it,
• 40:55
  and
• 40:55
  I
• 40:55
  Said,
• 40:56
  the
• 40:56
  way
• 40:56
  you
• 40:57
  position
• 40:57
  this
• 40:57
  messaging,
• 40:58
  I
• 40:58
  would
• 40:58
  have
• 40:59
  thought,
• 40:59
  like,
• 40:59
  not
• 41:00
  knowing
• 41:00
  you,
• 41:00
  I
• 41:00
  would
• 41:01
  have
• 41:01
  thought
• 41:01
  you
• 41:01
  were
• 41:01
  a
• 41:01
  wedding
• 41:01
  planner.
• 41:03
  Darling,
• 41:03
  you
• 41:03
  need
• 41:03
  to
• 41:04
  be
• 41:04
  more
• 41:04
  specific.
• 41:05
  Like,
• 41:05
  your,
• 41:05
  your
• 41:05
  messaging
• 41:06
  needs
• 41:06
  to
• 41:06
  speak
• 41:07
  to
• 41:07
  your
• 41:07
  expertise
• 41:08
  as
• 41:08
  a
• 41:08
  wedding
• 41:08
  venue
• 41:09
  or
• 41:09
  helping
• 41:09
  people
• 41:10
  find
• 41:10
  their
• 41:10
  perfect
• 41:11
  wedding
• 41:11
  venue,
• 41:11
  or
• 41:12
  how
• 41:12
  do
• 41:12
  you
• 41:12
  know
• 41:12
  if
• 41:13
  it's
• 41:13
  a
• 41:13
  good
• 41:13
  venue?
• 41:13
  What
• 41:13
  are
• 41:14
  the
• 41:14
  questions
• 41:14
  to
• 41:14
  ask?
• 41:15
  Or,
• 41:15
  you
• 41:16
  know,
• 41:16
  perks
• 41:16
  of,
• 41:16
  like,
• 41:17
  the
• 41:17
  hidden
• 41:17
  gems
• 41:18
  of
• 41:18
  the
• 41:18
  Hudson
• 41:19
  Valley
• 41:19
  and
• 41:19
  why
• 41:19
  you
• 41:19
  want
• 41:19
  to
• 41:19
  get
• 41:20
  married
• 41:20
  here.
• 41:20
  And,
• 41:21
  oh,
• 41:21
  we
• 41:21
  happen
• 41:21
  to
• 41:21
  have
• 41:21
  the
• 41:22
  most
• 41:22
  incredible
• 41:22
  venue.
• 41:23
  Right.
• 41:23
  But
• 41:24
  it
• 41:24
  needs
• 41:24
  to
• 41:24
  be
• 41:24
  really
• 41:24
  specific.
• 41:25
  And
• 41:26
  I
• 41:26
  think
• 41:26
  a
• 41:26
  lot
• 41:26
  of
• 41:26
  wedding
• 41:27
  pros
• 41:27
  fall
• 41:27
  into
• 41:27
  that
• 41:28
  trap
• 41:28
  of
• 41:28
  they
• 41:28
  are
• 41:29
  like,
• 41:29
  they're
• 41:30
  assuming
• 41:30
  that
• 41:30
  people
• 41:31
  know
• 41:31
  who
• 41:31
  they
• 41:31
  are
• 41:31
  or
• 41:31
  what
• 41:31
  they
• 41:32
  do
• 41:32
  and
• 41:33
  they
• 41:33
  don't.
• 41:34
  They
• 41:34
  literally
• 41:34
  don't.
• 41:35
  You
• 41:35
  have
• 41:35
  to
• 41:35
  be
• 41:36
  so
• 41:36
  clear
• 41:36
  and
• 41:36
  specific
• 41:37
  in
• 41:37
  your
• 41:37
  messaging
• 41:38
  and
• 41:38
  who
• 41:38
  you're
• 41:39
  calling
• 41:39
  out
• 41:39
  and
• 41:40
  how
• 41:40
  you're
• 41:40
  positioning
• 41:41
  yourself.
• 41:41
  And
• 41:41
  so
• 41:42
  I
• 41:42
  like
• 41:42
  trial
• 41:42
  reels
• 41:43
  because
• 41:43
  that
• 41:44
  is
• 41:44
  shown
• 41:44
  to
• 41:44
  people
• 41:44
  who
• 41:44
  don't
• 41:45
  already
• 41:45
  follow
• 41:45
  you.
• 41:45
  So.
• 41:46
  So
• 41:46
  that
• 41:47
  is
• 41:47
  the
• 41:47
  ultimate
• 41:48
  test,
• 41:48
  right?
• 41:48
  Like,
• 41:49
  are
• 41:49
  people
• 41:49
  going
• 41:49
  to
• 41:49
  get
• 41:49
  it?
• 41:50
  Are
• 41:50
  they
• 41:50
  going
• 41:50
  to
• 41:50
  engage?
• 41:51
  Is
• 41:52
  it
• 41:52
  going
• 41:52
  to
• 41:52
  be
• 41:52
  a
• 41:52
  video
• 41:53
  that's
• 41:53
  going
• 41:53
  to
• 41:53
  move
• 41:54
  the
• 41:54
  dial
• 41:54
  for
• 41:54
  your
• 41:55
  business?
• 41:55
  Absolutely.
• 41:56
  And
• 41:57
  I
• 41:57
  think
• 41:57
  what's
• 41:57
  interesting
• 41:58
  about
• 41:58
  what
• 41:58
  you're
• 41:58
  saying
• 41:59
  as
• 41:59
  well,
• 41:59
  for
• 41:59
  the
• 41:59
  wedding
• 41:59
  industry
• 42:00
  specifically
• 42:00
  is
• 42:01
  I
• 42:01
  think
• 42:01
  people
• 42:01
  are
• 42:02
  posting
• 42:02
  like
• 42:02
  that
• 42:02
  again
• 42:02
  because
• 42:03
  they
• 42:03
  haven't
• 42:03
  realized
• 42:04
  the
• 42:04
  Instagram
• 42:04
  shift.
• 42:05
  And
• 42:05
  so
• 42:05
  for
• 42:06
  the
• 42:06
  longest
• 42:06
  time,
• 42:06
  I
• 42:07
  would
• 42:07
  be
• 42:07
  having
• 42:07
  conversations
• 42:08
  with
• 42:08
  people
• 42:09
  about
• 42:09
  how
• 42:09
  they
• 42:09
  get
• 42:10
  their
• 42:10
  content
• 42:10
  seen
• 42:10
  by
• 42:10
  people
• 42:11
  who
• 42:11
  don't
• 42:11
  follow
• 42:11
  them,
• 42:11
  but
• 42:12
  because
• 42:12
  it
• 42:12
  only
• 42:12
  ever
• 42:13
  gets
• 42:13
  seen
• 42:13
  by
• 42:13
  their
• 42:13
  followers
• 42:14
  and
• 42:14
  they
• 42:14
  can't
• 42:14
  attract
• 42:14
  new
• 42:15
  followers.
• 42:15
  And
• 42:15
  so
• 42:15
  they've
• 42:16
  always
• 42:16
  been
• 42:16
  talking
• 42:17
  to
• 42:17
  this
• 42:17
  kind
• 42:17
  of
• 42:18
  vacuum
• 42:18
  of
• 42:18
  the
• 42:18
  same
• 42:19
  people.
• 42:20
  And
• 42:20
  literally
• 42:20
  overnight,
• 42:21
  Instagram's
• 42:22
  like,
• 42:22
  right
• 42:22
  now,
• 42:22
  everyone
• 42:23
  sees
• 42:23
  your
• 42:23
  content.
• 42:24
  You
• 42:24
  do
• 42:24
  reels,
• 42:24
  it
• 42:25
  goes
• 42:25
  out
• 42:25
  to
• 42:25
  everyone.
• 42:26
  And
• 42:26
  I
• 42:26
  think
• 42:26
  they
• 42:26
  haven't
• 42:27
  caught
• 42:27
  up
• 42:27
  with
• 42:27
  that
• 42:27
  mindset,
• 42:28
  realizing,
• 42:29
  oh,
• 42:29
  actually
• 42:30
  I'm
• 42:30
  talking
• 42:30
  to
• 42:30
  strangers
• 42:31
  now.
• 42:31
  For
• 42:31
  the
• 42:31
  longest
• 42:32
  time,
• 42:32
  I've
• 42:32
  been
• 42:32
  talking
• 42:33
  to
• 42:33
  the
• 42:33
  same
• 42:33
  set
• 42:34
  of
• 42:34
  people
• 42:35
  and
• 42:35
  the
• 42:35
  new
• 42:35
  followers,
• 42:36
  but
• 42:36
  now
• 42:37
  we're
• 42:37
  talking
• 42:38
  to
• 42:38
  everyone.
• 42:38
  One.
• 42:39
  Yeah.
• 42:39
  Oh,
• 42:39
  wow.
• 42:40
  I,
• 42:40
  I
• 42:40
  appreciate
• 42:41
  you
• 42:41
  highlighting
• 42:41
  that
• 42:42
  shift.
• 42:43
  And
• 42:43
  what
• 42:44
  I
• 42:44
  will
• 42:44
  say
• 42:44
  if
• 42:44
  you're
• 42:45
  listening
• 42:45
  to
• 42:45
  this
• 42:45
  and
• 42:46
  is
• 42:47
  when
• 42:47
  you're,
• 42:48
  when
• 42:48
  you,
• 42:49
  when
• 42:49
  you
• 42:49
  want
• 42:49
  to
• 42:49
  think
• 42:50
  about
• 42:50
  talking
• 42:50
  to
• 42:50
  people
• 42:50
  who
• 42:51
  already
• 42:51
  know
• 42:51
  you,
• 42:52
  that's
• 42:53
  your
• 42:53
  Instagram
• 42:54
  story.
• 42:55
  So
• 42:55
  people
• 42:55
  who
• 42:55
  watch
• 42:56
  your
• 42:56
  Instagram
• 42:56
  stories
• 42:57
  are
• 42:57
  your
• 42:58
  warm
• 42:58
  to
• 42:58
  hot
• 42:59
  leads.
• 42:59
  Okay?
• 43:00
  If
• 43:00
  I'm
• 43:01
  going
• 43:01
  to
• 43:01
  sit
• 43:01
  and
• 43:01
  watch
• 43:02
  Becca's
• 43:02
  story,
• 43:02
  it's
• 43:03
  because
• 43:03
  I
• 43:03
  know
• 43:03
  Becca.
• 43:04
  I
• 43:04
  love
• 43:04
  her.
• 43:04
  I
• 43:04
  love
• 43:05
  her
• 43:05
  podcast,
• 43:05
  I
• 43:05
  binge
• 43:06
  her
• 43:06
  stuff.
• 43:07
  Oh,
• 43:07
  what
• 43:07
  is
• 43:07
  she
• 43:07
  doing?
• 43:07
  I
• 43:08
  want
• 43:08
  to
• 43:08
  hear
• 43:08
  what
• 43:08
  she
• 43:08
  has
• 43:08
  to
• 43:09
  say.
• 43:09
  Right.
• 43:10
  You're
• 43:10
  watching
• 43:11
  Becca's
• 43:11
  story
• 43:11
  because
• 43:12
  she's
• 43:12
  already
• 43:12
  built
• 43:12
  that
• 43:12
  level
• 43:13
  of
• 43:13
  trust
• 43:13
  and
• 43:14
  authority
• 43:15
  with
• 43:15
  you,
• 43:15
  right?
• 43:15
  Otherwise
• 43:16
  you
• 43:16
  just
• 43:16
  would.
• 43:16
  You
• 43:16
  wouldn't
• 43:17
  watch
• 43:17
  it.
• 43:17
  You
• 43:17
  just
• 43:17
  zoom
• 43:18
  right
• 43:18
  past
• 43:18
  it.
• 43:18
  Okay,
• 43:19
  so
• 43:20
  Instagram
• 43:20
  stories
• 43:20
  are
• 43:21
  super
• 43:21
  underleveraged
• 43:22
  in
• 43:22
  our
• 43:22
  industry.
• 43:23
  People
• 43:23
  definitely
• 43:24
  are
• 43:24
  sitting
• 43:25
  on
• 43:25
  money
• 43:25
  right
• 43:25
  there
• 43:26
  because
• 43:27
  those
• 43:27
  are
• 43:27
  the
• 43:27
  couples
• 43:28
  who
• 43:28
  are
• 43:28
  like
• 43:28
  actually
• 43:29
  stalking
• 43:29
  you.
• 43:30
  Right.
• 43:30
  But
• 43:30
  maybe
• 43:31
  they
• 43:31
  haven't
• 43:31
  booked
• 43:32
  the
• 43:32
  call
• 43:32
  or
• 43:32
  taken
• 43:33
  the
• 43:33
  next
• 43:33
  step.
• 43:33
  Step.
• 43:35
  So
• 43:36
  that's.
• 43:36
  Yeah,
• 43:36
  so.
• 43:37
  So
• 43:37
  what
• 43:37
  I
• 43:37
  teach
• 43:38
  is
• 43:38
  when
• 43:38
  you're
• 43:38
  creating
• 43:39
  feed
• 43:39
  content,
• 43:40
  create
• 43:41
  it
• 43:41
  for
• 43:42
  a
• 43:42
  total
• 43:42
  cold
• 43:42
  audience.
• 43:43
  It
• 43:44
  will
• 43:44
  still
• 43:44
  serve
• 43:45
  the
• 43:45
  people
• 43:45
  who
• 43:45
  know
• 43:46
  you.
• 43:46
  Like,
• 43:46
  if
• 43:46
  there's
• 43:46
  an
• 43:47
  existing
• 43:47
  couple
• 43:47
  you're
• 43:47
  already
• 43:48
  working
• 43:48
  with,
• 43:48
  they're
• 43:48
  still
• 43:48
  going
• 43:49
  to
• 43:49
  love
• 43:49
  the
• 43:49
  content,
• 43:49
  right?
• 43:50
  Or
• 43:50
  someone
• 43:51
  who's
• 43:51
  already
• 43:51
  following
• 43:52
  your
• 43:52
  brand,
• 43:52
  that
• 43:52
  loves
• 43:53
  your
• 43:53
  brand,
• 43:53
  they're
• 43:53
  going
• 43:53
  to
• 43:53
  still
• 43:54
  love
• 43:54
  the
• 43:54
  content,
• 43:54
  but
• 43:55
  you
• 43:55
  always
• 43:55
  want
• 43:55
  to
• 43:56
  position
• 43:56
  it
• 43:56
  from
• 43:56
  a
• 43:57
  cold
• 43:57
  audience
• 43:57
  on
• 43:57
  your
• 43:58
  feed
• 43:58
  and
• 43:58
  then
• 43:59
  stories.
• 44:00
  Warm
• 44:00
  to
• 44:00
  hot
• 44:00
  audience.
• 44:01
  Super
• 44:02
  helpful.
• 44:02
  The
• 44:03
  thing
• 44:03
  is
• 44:03
  with
• 44:03
  these
• 44:03
  platforms,
• 44:04
  they're
• 44:04
  always
• 44:05
  changing
• 44:05
  and
• 44:05
  it's
• 44:06
  great
• 44:06
  for
• 44:06
  me
• 44:06
  and
• 44:06
  you.
• 44:07
  We're
• 44:07
  like
• 44:07
  marketing,
• 44:08
  we're
• 44:08
  thinking
• 44:08
  about
• 44:08
  this
• 44:08
  stuff
• 44:09
  all
• 44:09
  of
• 44:09
  the
• 44:09
  time.
• 44:10
  But
• 44:10
  actually
• 44:10
  the.
• 44:11
  The
• 44:11
  florists,
• 44:11
  the
• 44:11
  game
• 44:12
  makers,
• 44:12
  the
• 44:12
  photographers,
• 44:12
  the
• 44:13
  videographers,
• 44:13
  the
• 44:14
  dance
• 44:14
  coaches,
• 44:15
  sometimes
• 44:16
  they're
• 44:16
  struggling
• 44:17
  to
• 44:17
  keep
• 44:17
  up.
• 44:17
  And
• 44:18
  actually
• 44:18
  that's
• 44:18
  why
• 44:19
  this
• 44:19
  podcast,
• 44:20
  that's
• 44:20
  why
• 44:20
  Wed
• 44:21
  Pros
• 44:21
  Live
• 44:21
  is
• 44:21
  so
• 44:22
  important
• 44:22
  to
• 44:22
  get
• 44:23
  keep
• 44:23
  you
• 44:23
  ahead
• 44:23
  of
• 44:23
  the
• 44:24
  game.
• 44:24
  Because
• 44:25
  you
• 44:25
  could
• 44:25
  say
• 44:25
  something
• 44:26
  at
• 44:26
  Wed
• 44:26
  Pros
• 44:27
  Live
• 44:27
  in
• 44:27
  March
• 44:28
  and
• 44:28
  by
• 44:28
  next
• 44:28
  year
• 44:29
  it
• 44:29
  shifted
• 44:29
  again.
• 44:30
  Right.
• 44:30
  So
• 44:30
  we
• 44:30
  need
• 44:30
  to
• 44:31
  keep
• 44:31
  on
• 44:31
  top
• 44:31
  of
• 44:31
  it.
• 44:32
  So
• 44:32
  that
• 44:33
  is
• 44:33
  why
• 44:33
  I
• 44:33
  invited
• 44:34
  you
• 44:34
  to
• 44:34
  the
• 44:35
  UK
• 44:35
  in
• 44:35
  March,
• 44:36
  because
• 44:36
  I
• 44:36
  knew
• 44:37
  that
• 44:37
  you're
• 44:37
  always
• 44:37
  on
• 44:38
  the
• 44:38
  top
• 44:38
  of
• 44:38
  your
• 44:38
  game
• 44:38
  when
• 44:38
  it
• 44:38
  comes
• 44:39
  to
• 44:39
  social
• 44:39
  media.
• 44:40
  You
• 44:40
  understand
• 44:40
  our
• 44:41
  industry
• 44:41
  and
• 44:42
  you
• 44:42
  have
• 44:42
  a
• 44:42
  lot
• 44:42
  to
• 44:42
  share.
• 44:43
  So
• 44:43
  you
• 44:43
  are
• 44:43
  coming
• 44:44
  to
• 44:44
  both
• 44:44
  Ireland
• 44:45
  and
• 44:45
  London.
• 44:45
  Now
• 44:46
  remind
• 44:46
  me,
• 44:46
  is
• 44:46
  this
• 44:47
  your
• 44:47
  first
• 44:47
  time
• 44:48
  in
• 44:48
  Ireland?
• 44:49
  Is
• 44:49
  it
• 44:49
  your
• 44:49
  first
• 44:49
  time
• 44:49
  in
• 44:50
  London?
• 44:50
  Have
• 44:50
  you
• 44:50
  been
• 44:50
  before?
• 44:51
  I've
• 44:51
  never
• 44:52
  been
• 44:52
  to
• 44:52
  Ireland,
• 44:52
  so
• 44:53
  it's
• 44:53
  my
• 44:53
  first
• 44:53
  time
• 44:53
  in
• 44:54
  Ireland.
• 44:54
  I
• 44:54
  have
• 44:55
  been
• 44:55
  to
• 44:55
  London
• 44:56
  before
• 44:58
  and.
• 44:59
  But
• 44:59
  only
• 45:00
  once,
• 45:00
  and
• 45:01
  that
• 45:01
  was
• 45:01
  in
• 45:01
  my
• 45:01
  early
• 45:02
  20s.
• 45:04
  And
• 45:05
  I'm
• 45:05
  so
• 45:05
  excited.
• 45:06
  I'm
• 45:06
  bringing
• 45:06
  my
• 45:06
  husband
• 45:07
  and
• 45:08
  it's
• 45:08
  going
• 45:08
  to
• 45:08
  be
• 45:08
  a
• 45:08
  whole
• 45:09
  nother
• 45:09
  experience
• 45:09
  because
• 45:10
  I'm
• 45:10
  going
• 45:10
  to
• 45:10
  actually
• 45:10
  be
• 45:11
  able
• 45:11
  to
• 45:11
  afford
• 45:11
  to
• 45:11
  buy
• 45:11
  myself
• 45:12
  dinner.
• 45:14
  Like
• 45:14
  when
• 45:14
  I
• 45:14
  was
• 45:14
  in
• 45:15
  London
• 45:15
  last
• 45:15
  time,
• 45:15
  I
• 45:15
  was
• 45:16
  like,
• 45:16
  where's
• 45:16
  the
• 45:16
  cheapest
• 45:17
  place
• 45:17
  I
• 45:17
  can
• 45:17
  go
• 45:18
  eat?
• 45:18
  I
• 45:18
  love
• 45:19
  that.
• 45:19
  And
• 45:19
  what
• 45:19
  are
• 45:19
  you
• 45:19
  most
• 45:20
  looking
• 45:20
  forward
• 45:20
  to?
• 45:20
  Apart
• 45:21
  from
• 45:21
  obviously
• 45:21
  the
• 45:21
  conference,
• 45:22
  but
• 45:22
  in
• 45:22
  terms
• 45:22
  of
• 45:23
  coming
• 45:23
  to
• 45:23
  London.
• 45:23
  Is
• 45:24
  there
• 45:24
  something
• 45:24
  that
• 45:24
  you're
• 45:25
  excited
• 45:25
  to
• 45:25
  do
• 45:26
  that
• 45:26
  you're
• 45:26
  excited
• 45:26
  to
• 45:27
  see?
• 45:28
  What's
• 45:28
  on
• 45:28
  the
• 45:28
  plans?
• 45:29
  Oh
• 45:29
  my
• 45:29
  gosh.
• 45:30
  I
• 45:30
  mean,
• 45:30
  my
• 45:30
  husband
• 45:31
  and
• 45:31
  I
• 45:31
  are
• 45:31
  total
• 45:32
  like
• 45:32
  foodies
• 45:33
  and
• 45:33
  like
• 45:33
  wine
• 45:34
  snobs
• 45:34
  and
• 45:35
  so
• 45:35
  we
• 45:36
  want
• 45:36
  to
• 45:36
  like
• 45:36
  eat
• 45:36
  our
• 45:37
  way
• 45:37
  through
• 45:37
  your
• 45:38
  city.
• 45:38
  So
• 45:38
  if
• 45:38
  you
• 45:39
  guys
• 45:39
  have
• 45:39
  any
• 45:39
  recommendations
• 45:40
  of
• 45:41
  delicious
• 45:41
  restaurants,
• 45:42
  please
• 45:42
  send
• 45:43
  them
• 45:43
  our
• 45:43
  way.
• 45:45
  Honestly,
• 45:46
  I
• 45:46
  haven't
• 45:46
  gotten
• 45:46
  that
• 45:47
  far
• 45:47
  in
• 45:47
  terms
• 45:48
  of
• 45:48
  like
• 45:48
  thinking
• 45:49
  through
• 45:49
  all
• 45:49
  the
• 45:49
  like,
• 45:50
  like
• 45:51
  sites
• 45:51
  that
• 45:52
  we
• 45:52
  went
• 45:52
  to
• 45:52
  go
• 45:52
  see.
• 45:54
  But
• 45:55
  I,
• 45:56
  yeah,
• 45:56
  I
• 45:57
  am
• 45:57
  just,
• 45:58
  I'm
• 45:58
  so
• 45:58
  excited
• 45:59
  to.
• 46:00
  This
• 46:00
  will
• 46:01
  be
• 46:01
  my
• 46:01
  husband
• 46:01
  and
• 46:01
  I's
• 46:02
  first
• 46:02
  trip
• 46:03
  away
• 46:03
  from
• 46:03
  our
• 46:03
  kids
• 46:04
  in.
• 46:05
  I
• 46:05
  don't
• 46:06
  even
• 46:06
  know
• 46:06
  the
• 46:06
  last
• 46:07
  time
• 46:07
  we
• 46:07
  did
• 46:07
  this.
• 46:07
  And
• 46:08
  we
• 46:08
  had
• 46:08
  planned
• 46:08
  a
• 46:09
  10
• 46:09
  year
• 46:09
  anniversary
• 46:10
  wedding
• 46:10
  anniversary
• 46:11
  trip
• 46:11
  to
• 46:11
  Paris
• 46:12
  that
• 46:12
  we
• 46:13
  had
• 46:13
  to
• 46:13
  cancel
• 46:13
  because
• 46:14
  it
• 46:14
  was
• 46:14
  in
• 46:14
  March
• 46:15
  of
• 46:15
  2020.
• 46:16
  And
• 46:17
  so
• 46:17
  this
• 46:17
  is
• 46:17
  kind
• 46:17
  of
• 46:18
  like
• 46:18
  our
• 46:18
  second
• 46:19
  hurrah.
• 46:19
  Like
• 46:20
  we
• 46:20
  had
• 46:20
  our
• 46:20
  15
• 46:20
  year
• 46:21
  wedding
• 46:21
  anniversary,
• 46:21
  so.
• 46:22
  So
• 46:22
  I
• 46:22
  am
• 46:22
  just
• 46:23
  so
• 46:23
  excited
• 46:23
  to
• 46:24
  spend
• 46:24
  time
• 46:24
  with
• 46:25
  him
• 46:25
  and
• 46:26
  like
• 46:26
  be
• 46:26
  in
• 46:27
  my
• 46:27
  marriage
• 46:27
  and
• 46:28
  have
• 46:28
  date
• 46:28
  nights
• 46:28
  and
• 46:28
  go
• 46:29
  explore
• 46:29
  like
• 46:29
  traveling
• 46:30
  and
• 46:30
  being
• 46:30
  in
• 46:30
  other
• 46:31
  cities
• 46:32
  and
• 46:32
  experiencing
• 46:33
  the
• 46:34
  culture
• 46:34
  of
• 46:34
  different
• 46:35
  places
• 46:35
  is
• 46:35
  like
• 46:36
  my
• 46:36
  absolute
• 46:36
  favorite
• 46:37
  thing.
• 46:37
  So,
• 46:38
  I
• 46:38
  mean,
• 46:38
  I
• 46:38
  want
• 46:38
  to
• 46:38
  see
• 46:39
  all
• 46:39
  the
• 46:39
  sights.
• 46:39
  Okay,
• 46:40
  well,
• 46:40
  if
• 46:40
  people
• 46:40
  have
• 46:40
  got
• 46:41
  recommendations
• 46:41
  for
• 46:42
  Elizabeth
• 46:42
  while
• 46:42
  she's
• 46:43
  here,
• 46:43
  drop
• 46:44
  into
• 46:44
  her
• 46:44
  Instagram
• 46:45
  DMs.
• 46:45
  I'm
• 46:45
  sure
• 46:46
  she'd
• 46:46
  love
• 46:46
  to
• 46:46
  hear
• 46:46
  from
• 46:46
  you.
• 46:47
  You
• 46:47
  guys
• 46:47
  can
• 46:47
  drop
• 46:47
  in,
• 46:48
  where
• 46:48
  she
• 46:48
  should
• 46:48
  go,
• 46:48
  what
• 46:48
  she
• 46:49
  should
• 46:49
  say
• 46:49
  while
• 46:50
  she's
• 46:50
  in
• 46:50
  town.
• 46:50
  Now,
• 46:51
  in
• 46:51
  terms
• 46:51
  of
• 46:51
  the
• 46:51
  conference
• 46:52
  itself,
• 46:53
  your
• 46:53
  session
• 46:53
  is
• 46:54
  gonna
• 46:54
  be
• 46:54
  an
• 46:54
  Instagram
• 46:55
  gold
• 46:56
  mine.
• 46:56
  I
• 46:56
  know
• 46:57
  it
• 46:57
  is.
• 46:57
  We're
• 46:57
  gonna
• 46:58
  be
• 46:58
  talking
• 46:58
  a
• 46:58
  lot
• 46:58
  about
• 46:58
  hooks
• 46:59
  because
• 46:59
  I
• 46:59
  know
• 47:00
  that's
• 47:00
  something
• 47:00
  people
• 47:00
  struggle
• 47:01
  with.
• 47:01
  What's
• 47:02
  hot
• 47:02
  on
• 47:02
  Instagram
• 47:02
  right
• 47:03
  now?
• 47:03
  So
• 47:03
  if
• 47:04
  someone's
• 47:04
  thinking
• 47:04
  about
• 47:05
  coming
• 47:05
  to
• 47:05
  Wed
• 47:05
  Pros
• 47:06
  Live
• 47:06
  either
• 47:06
  in
• 47:06
  Ireland
• 47:07
  or
• 47:07
  London,
• 47:08
  and
• 47:08
  they're
• 47:08
  not
• 47:08
  sure
• 47:08
  what
• 47:09
  they're
• 47:09
  gonna
• 47:09
  learn
• 47:10
  from
• 47:10
  your
• 47:10
  session.
• 47:10
  Just
• 47:11
  give
• 47:11
  us
• 47:11
  a
• 47:11
  bit
• 47:11
  of
• 47:11
  an
• 47:11
  overview.
• 47:12
  Yeah,
• 47:13
  well,
• 47:13
  I
• 47:13
  wanna
• 47:14
  give
• 47:14
  you
• 47:14
  a
• 47:15
  playbook
• 47:16
  that
• 47:16
  you
• 47:16
  can
• 47:16
  go
• 47:16
  and
• 47:17
  run
• 47:17
  with
• 47:17
  because
• 47:18
  there
• 47:19
  I've
• 47:19
  been
• 47:19
  to
• 47:19
  a
• 47:20
  lot
• 47:20
  of
• 47:20
  different
• 47:20
  conferences,
• 47:22
  I've
• 47:23
  watched
• 47:23
  a
• 47:23
  lot
• 47:24
  of
• 47:24
  different
• 47:24
  speakers
• 47:25
  and
• 47:25
  topics.
• 47:26
  And
• 47:26
  what
• 47:26
  I
• 47:26
  love,
• 47:26
  Becca,
• 47:27
  about
• 47:27
  what
• 47:27
  you
• 47:27
  have
• 47:28
  curated
• 47:29
  is
• 47:29
  that
• 47:29
  the
• 47:30
  speakers
• 47:30
  that
• 47:30
  are
• 47:30
  coming
• 47:31
  together,
• 47:31
  we
• 47:31
  all
• 47:32
  have
• 47:32
  this
• 47:32
  shared
• 47:32
  mission
• 47:33
  of
• 47:33
  service
• 47:34
  and
• 47:34
  we
• 47:34
  want
• 47:34
  you
• 47:35
  to
• 47:35
  walk
• 47:36
  away
• 47:36
  with
• 47:36
  really
• 47:37
  tactical,
• 47:38
  actionable
• 47:39
  next
• 47:39
  steps
• 47:39
  because.
• 47:40
  Yes.
• 47:40
  Are
• 47:41
  you
• 47:41
  going
• 47:41
  to
• 47:41
  be
• 47:41
  fired
• 47:42
  up
• 47:42
  about
• 47:42
  your
• 47:42
  wedding
• 47:43
  business
• 47:43
  after
• 47:43
  you
• 47:43
  leave?
• 47:44
  You
• 47:44
  better
• 47:44
  believe
• 47:45
  it.
• 47:45
  You
• 47:45
  are
• 47:45
  going
• 47:45
  to
• 47:46
  have
• 47:46
  so
• 47:46
  much
• 47:46
  energy
• 47:47
  in
• 47:47
  your
• 47:47
  gut.
• 47:48
  You're
• 47:48
  going
• 47:48
  to
• 47:48
  be
• 47:48
  like,
• 47:48
  I'm
• 47:49
  going
• 47:49
  to.
• 47:49
  I'm
• 47:49
  going
• 47:49
  to
• 47:49
  go
• 47:50
  jump
• 47:50
  over,
• 47:51
  I
• 47:51
  don't
• 47:51
  know,
• 47:51
  the
• 47:52
  river
• 47:52
  you're
• 47:52
  going
• 47:52
  to
• 47:52
  be.
• 47:53
  That
• 47:53
  was
• 47:53
  the
• 47:53
  wrong
• 47:53
  analogy.
• 47:54
  But
• 47:54
  you're
• 47:54
  going
• 47:54
  to
• 47:54
  be
• 47:55
  so
• 47:55
  excited.
• 47:57
  And.
• 47:57
  But
• 47:58
  if
• 47:58
  you're
• 47:59
  like
• 47:59
  me,
• 47:59
  that
• 48:00
  excitement
• 48:01
  only
• 48:01
  lasts
• 48:01
  for
• 48:01
  so
• 48:02
  long
• 48:02
  and
• 48:02
  then
• 48:02
  you
• 48:02
  get
• 48:03
  back
• 48:03
  to
• 48:03
  your
• 48:03
  normal
• 48:03
  life
• 48:04
  and
• 48:04
  you're
• 48:05
  like,
• 48:05
  wait,
• 48:05
  what
• 48:05
  do
• 48:05
  I,
• 48:06
  what
• 48:06
  do
• 48:06
  I
• 48:06
  do
• 48:06
  now?
• 48:07
  And
• 48:07
  so
• 48:08
  my
• 48:08
  goal
• 48:08
  for
• 48:09
  my
• 48:09
  talk
• 48:09
  is
• 48:10
  I
• 48:10
  want
• 48:10
  you
• 48:10
  to
• 48:11
  feel
• 48:12
  really,
• 48:13
  really
• 48:13
  clear
• 48:14
  on
• 48:14
  your
• 48:15
  next
• 48:15
  steps
• 48:15
  of
• 48:16
  how
• 48:16
  do
• 48:16
  you
• 48:17
  refine
• 48:18
  your
• 48:19
  content
• 48:19
  strategy
• 48:20
  on
• 48:20
  Instagram?
• 48:21
  So
• 48:21
  it
• 48:22
  does
• 48:22
  two
• 48:23
  things.
• 48:23
  One,
• 48:24
  it
• 48:24
  gets
• 48:25
  seen.
• 48:25
  Because
• 48:25
  if
• 48:26
  people
• 48:26
  don't
• 48:26
  see
• 48:27
  your
• 48:27
  content,
• 48:28
  they
• 48:28
  don't
• 48:28
  know
• 48:28
  you
• 48:28
  exist
• 48:29
  and
• 48:29
  they
• 48:29
  can't
• 48:29
  buy
• 48:29
  from
• 48:30
  you.
• 48:30
  So
• 48:30
  I
• 48:31
  want
• 48:31
  to
• 48:31
  teach
• 48:31
  you
• 48:32
  how
• 48:32
  do
• 48:32
  you
• 48:32
  create
• 48:33
  content
• 48:34
  that,
• 48:34
  yes,
• 48:34
  is
• 48:35
  going
• 48:35
  to
• 48:35
  hook
• 48:35
  and
• 48:36
  capture
• 48:36
  attention,
• 48:37
  but
• 48:37
  not
• 48:37
  just
• 48:38
  that,
• 48:38
  capture
• 48:39
  attention
• 48:39
  of
• 48:39
  your
• 48:40
  ideal
• 48:40
  wedding
• 48:41
  client.
• 48:42
  Right?
• 48:43
  We
• 48:43
  don't
• 48:43
  care
• 48:43
  if
• 48:43
  Uncle
• 48:44
  Bob
• 48:44
  sees
• 48:44
  your
• 48:44
  real.
• 48:45
  If
• 48:45
  he's
• 48:45
  not
• 48:46
  getting
• 48:46
  married.
• 48:46
  Who
• 48:46
  cares
• 48:46
  about
• 48:47
  Uncle
• 48:47
  Bob?
• 48:47
  We
• 48:47
  love
• 48:47
  you,
• 48:47
  Uncle
• 48:48
  Bob,
• 48:48
  but
• 48:48
  we
• 48:48
  don't
• 48:48
  care
• 48:48
  about
• 48:48
  you.
• 48:49
  Okay?
• 48:49
  We
• 48:50
  want
• 48:50
  your
• 48:50
  ideal
• 48:50
  clients
• 48:51
  to
• 48:51
  see
• 48:51
  your
• 48:51
  content.
• 48:52
  So
• 48:52
  that
• 48:52
  is
• 48:52
  one
• 48:52
  of
• 48:52
  my
• 48:52
  goals,
• 48:53
  is
• 48:53
  that
• 48:53
  you
• 48:53
  are
• 48:54
  really
• 48:54
  understanding,
• 48:55
  okay,
• 48:56
  how
• 48:56
  can
• 48:56
  I
• 48:56
  capture
• 48:57
  the
• 48:57
  attention
• 48:57
  of
• 48:57
  my
• 48:58
  ideal
• 48:58
  client
• 48:58
  with
• 48:58
  my
• 48:59
  content?
• 48:59
  So
• 48:59
  that's
• 48:59
  one
• 49:00
  thing.
• 49:00
  Visibility.
• 49:01
  The
• 49:01
  second
• 49:01
  piece
• 49:02
  that
• 49:02
  I
• 49:02
  want
• 49:02
  you
• 49:03
  to
• 49:03
  feel
• 49:03
  more
• 49:03
  clear
• 49:04
  on
• 49:04
  is
• 49:05
  why
• 49:05
  am
• 49:05
  I
• 49:06
  doing
• 49:06
  this?
• 49:07
  Like,
• 49:07
  how
• 49:07
  does
• 49:08
  this
• 49:08
  content
• 49:09
  connect
• 49:10
  into
• 49:10
  my
• 49:10
  marketing
• 49:11
  and
• 49:11
  sales
• 49:11
  funnel?
• 49:12
  Because
• 49:13
  I
• 49:13
  don't
• 49:13
  want
• 49:13
  you
• 49:13
  to
• 49:14
  walk
• 49:14
  away
• 49:14
  and
• 49:14
  feel
• 49:15
  like,
• 49:15
  oh,
• 49:15
  I
• 49:16
  should
• 49:16
  just
• 49:16
  post
• 49:16
  on
• 49:17
  Instagram
• 49:17
  because
• 49:17
  Elizabeth
• 49:18
  told
• 49:18
  me
• 49:18
  to.
• 49:19
  I
• 49:19
  want
• 49:19
  you
• 49:20
  to
• 49:20
  feel
• 49:21
  really
• 49:21
  clear
• 49:22
  about
• 49:23
  how
• 49:23
  this
• 49:23
  content
• 49:23
  that
• 49:24
  you're
• 49:24
  creating
• 49:25
  connects
• 49:26
  to
• 49:26
  your
• 49:27
  sales
• 49:27
  funnel.
• 49:28
  And
• 49:29
  so
• 49:29
  those
• 49:29
  two
• 49:29
  pieces,
• 49:29
  you're
• 49:30
  gonna
• 49:30
  walk
• 49:30
  away
• 49:31
  feeling
• 49:31
  super
• 49:32
  clear
• 49:32
  on
• 49:32
  those
• 49:32
  next
• 49:33
  steps
• 49:33
  so
• 49:33
  you
• 49:33
  can
• 49:33
  go
• 49:33
  and
• 49:34
  implement.
• 49:35
  You
• 49:35
  bring
• 49:35
  up
• 49:35
  such
• 49:35
  an
• 49:36
  important
• 49:36
  point
• 49:36
  about
• 49:37
  conferences
• 49:37
  in
• 49:37
  general
• 49:38
  that,
• 49:38
  yeah,
• 49:39
  you
• 49:39
  want
• 49:39
  to
• 49:39
  have
• 49:39
  the
• 49:39
  energy
• 49:40
  and
• 49:40
  you
• 49:41
  want
• 49:41
  to
• 49:41
  have
• 49:41
  the
• 49:41
  inspiration.
• 49:42
  We
• 49:42
  need
• 49:42
  that
• 49:42
  going
• 49:43
  into
• 49:43
  Wedding
• 49:43
  season.
• 49:44
  But
• 49:44
  we
• 49:44
  also
• 49:44
  need
• 49:45
  to
• 49:45
  take
• 49:45
  the
• 49:45
  action.
• 49:45
  I
• 49:46
  say
• 49:46
  all
• 49:46
  the
• 49:46
  time,
• 49:46
  we're
• 49:47
  not
• 49:47
  Netflix.
• 49:47
  We're
• 49:47
  not
• 49:48
  here
• 49:48
  to
• 49:48
  entertain
• 49:48
  you.
• 49:49
  We're
• 49:49
  here
• 49:49
  to
• 49:49
  educate
• 49:50
  and
• 49:50
  give
• 49:50
  you
• 49:51
  something
• 49:51
  to
• 49:51
  take
• 49:51
  away.
• 49:52
  And
• 49:52
  you're
• 49:53
  right.
• 49:53
  I've
• 49:53
  purposely
• 49:54
  curated
• 49:54
  group,
• 49:55
  a
• 49:55
  group
• 49:55
  of
• 49:55
  speakers,
• 49:56
  people
• 49:56
  that
• 49:56
  I
• 49:57
  know
• 49:57
  will
• 49:58
  give
• 49:58
  and
• 49:59
  will
• 49:59
  serve
• 49:59
  and
• 49:59
  will
• 50:00
  give
• 50:00
  people
• 50:00
  stuff
• 50:00
  they
• 50:00
  can
• 50:01
  take
• 50:01
  away.
• 50:01
  And
• 50:01
  here's
• 50:02
  a
• 50:02
  bit
• 50:02
  of
• 50:02
  an
• 50:02
  exclusive.
• 50:02
  So
• 50:03
  I've
• 50:03
  designed
• 50:03
  a
• 50:03
  program
• 50:04
  for
• 50:04
  Wed
• 50:05
  pros
• 50:05
  live
• 50:05
  in
• 50:05
  London
• 50:06
  specifically,
• 50:07
  where
• 50:07
  there's
• 50:07
  going
• 50:08
  to
• 50:08
  be
• 50:08
  a
• 50:08
  physical
• 50:08
  workbook
• 50:09
  that
• 50:09
  everyone's
• 50:10
  going
• 50:10
  to
• 50:10
  get.
• 50:10
  And
• 50:11
  on
• 50:11
  one
• 50:11
  side
• 50:11
  of
• 50:11
  the
• 50:11
  page,
• 50:12
  there'll
• 50:12
  be
• 50:12
  Elizabeth
• 50:13
  and
• 50:13
  her
• 50:13
  her
• 50:13
  little
• 50:14
  bio
• 50:14
  and
• 50:14
  everything
• 50:15
  about
• 50:15
  her.
• 50:15
  And
• 50:16
  on
• 50:16
  the
• 50:16
  other
• 50:16
  page,
• 50:17
  right
• 50:17
  opposite
• 50:18
  is
• 50:18
  blank
• 50:19
  for
• 50:19
  notes.
• 50:19
  Because
• 50:20
  I
• 50:20
  want
• 50:20
  people
• 50:21
  to
• 50:21
  have
• 50:22
  literally
• 50:22
  the
• 50:23
  playbook
• 50:23
  from
• 50:23
  that
• 50:24
  day
• 50:24
  and
• 50:24
  they
• 50:24
  can
• 50:25
  flick
• 50:25
  through
• 50:25
  and
• 50:25
  be
• 50:25
  like,
• 50:25
  right,
• 50:26
  I
• 50:26
  enjoyed
• 50:26
  Elizabeth's
• 50:27
  session
• 50:27
  about
• 50:27
  Instagram.
• 50:28
  What
• 50:28
  did
• 50:28
  I
• 50:29
  need
• 50:29
  to
• 50:29
  do?
• 50:29
  What
• 50:29
  are
• 50:29
  my
• 50:29
  actions?
• 50:30
  What
• 50:30
  did
• 50:30
  I
• 50:30
  want
• 50:30
  to
• 50:30
  say?
• 50:31
  So
• 50:31
  it
• 50:31
  is
• 50:31
  all
• 50:32
  in
• 50:32
  one
• 50:32
  place.
• 50:32
  Because
• 50:32
  otherwise,
• 50:33
  if
• 50:33
  you're
• 50:33
  anything
• 50:33
  like
• 50:33
  me,
• 50:34
  you
• 50:34
  write
• 50:34
  in
• 50:34
  your
• 50:34
  phone,
• 50:34
  then
• 50:35
  you
• 50:35
  write
• 50:35
  on
• 50:35
  a
• 50:35
  piece
• 50:35
  of
• 50:35
  paper,
• 50:36
  and
• 50:36
  one
• 50:36
  talks
• 50:37
  here,
• 50:37
  one
• 50:37
  talks
• 50:37
  there,
• 50:38
  and
• 50:38
  it
• 50:38
  goes
• 50:38
  all
• 50:38
  over
• 50:38
  the
• 50:39
  place.
• 50:39
  So
• 50:40
  it's
• 50:40
  designed
• 50:40
  in
• 50:41
  a
• 50:41
  theater
• 50:41
  style
• 50:42
  program,
• 50:43
  so
• 50:44
  lots
• 50:44
  of
• 50:44
  juicy
• 50:45
  information
• 50:45
  in
• 50:45
  there.
• 50:46
  But
• 50:46
  yeah,
• 50:46
  for
• 50:46
  me,
• 50:47
  you're
• 50:47
  right.
• 50:47
  It's
• 50:48
  about
• 50:48
  having
• 50:48
  that
• 50:49
  space
• 50:49
  to
• 50:49
  take
• 50:49
  the
• 50:50
  notes,
• 50:50
  to
• 50:51
  understand
• 50:52
  the
• 50:52
  content
• 50:53
  and
• 50:53
  then
• 50:53
  to
• 50:53
  actually
• 50:54
  go
• 50:54
  and
• 50:54
  do
• 50:54
  it.
• 50:55
  I
• 50:55
  love
• 50:55
  that.
• 50:56
  I
• 50:56
  love
• 50:56
  that
• 50:57
  idea.
• 50:57
  And
• 50:58
  then
• 50:58
  it's
• 50:58
  just
• 50:59
  this
• 50:59
  little
• 50:59
  playbook
• 51:00
  that
• 51:00
  you
• 51:00
  can
• 51:00
  always
• 51:01
  come
• 51:01
  back
• 51:01
  to.
• 51:02
  And
• 51:03
  hopefully
• 51:03
  you'll
• 51:04
  feel
• 51:04
  that
• 51:04
  we
• 51:04
  are
• 51:05
  all
• 51:05
  rooting
• 51:05
  for
• 51:05
  you
• 51:06
  in
• 51:06
  your
• 51:06
  business.
• 51:07
  Right?
• 51:07
  Like,
• 51:07
  that's
• 51:07
  one
• 51:08
  of
• 51:08
  the
• 51:08
  things
• 51:08
  about
• 51:08
  coming
• 51:08
  to
• 51:09
  these
• 51:09
  conferences.
• 51:10
  You
• 51:10
  and
• 51:10
  I
• 51:10
  get
• 51:11
  to
• 51:11
  hang
• 51:11
  out
• 51:11
  in
• 51:11
  person.
• 51:12
  I
• 51:12
  don't
• 51:13
  know
• 51:13
  if
• 51:13
  you're
• 51:13
  a
• 51:13
  hugger,
• 51:13
  I'll
• 51:14
  give
• 51:14
  you
• 51:14
  a
• 51:14
  hug.
• 51:14
  Okay?
• 51:15
  If
• 51:15
  you
• 51:15
  need
• 51:15
  a
• 51:15
  hug,
• 51:15
  I'll
• 51:16
  give
• 51:16
  you
• 51:16
  a
• 51:16
  hug.
• 51:16
  But
• 51:16
  truly,
• 51:17
  it
• 51:17
  is
• 51:18
  that
• 51:18
  feeling
• 51:18
  of
• 51:19
  when,
• 51:19
  yeah,
• 51:19
  the
• 51:20
  speakers
• 51:20
  that
• 51:20
  you
• 51:20
  have,
• 51:21
  I
• 51:21
  know
• 51:21
  all
• 51:21
  of
• 51:21
  them
• 51:22
  and
• 51:23
  they
• 51:23
  are
• 51:24
  the
• 51:24
  best
• 51:24
  of
• 51:25
  the
• 51:25
  best
• 51:25
  and
• 51:26
  the
• 51:26
  biggest
• 51:27
  hearts,
• 51:27
  like
• 51:28
  the
• 51:28
  biggest
• 51:29
  hearts
• 51:29
  of
• 51:29
  service,
• 51:30
  so
• 51:31
  generous
• 51:31
  in
• 51:32
  how
• 51:32
  they
• 51:32
  show
• 51:33
  up
• 51:33
  and
• 51:33
  pour
• 51:33
  into
• 51:34
  you.
• 51:34
  You're
• 51:34
  going
• 51:34
  to
• 51:35
  get
• 51:35
  so
• 51:35
  much
• 51:36
  gold
• 51:37
  from
• 51:37
  this
• 51:37
  conference
• 51:38
  and
• 51:39
  you're
• 51:39
  going
• 51:39
  to
• 51:39
  walk
• 51:39
  away
• 51:40
  feeling
• 51:40
  supported
• 51:42
  because
• 51:42
  entrepreneurship
• 51:43
  is
• 51:44
  lonely.
• 51:44
  It
• 51:45
  can
• 51:45
  feel
• 51:45
  so
• 51:46
  hard
• 51:46
  to
• 51:46
  do
• 51:46
  this
• 51:47
  by
• 51:47
  yourself.
• 51:49
  And
• 51:49
  you
• 51:49
  don't
• 51:49
  have
• 51:49
  to,
• 51:50
  you
• 51:50
  don't
• 51:50
  have
• 51:51
  to.
• 51:51
  You
• 51:51
  know,
• 51:51
  in
• 51:51
  fact,
• 51:52
  fact,
• 51:52
  I
• 51:52
  wish
• 51:53
  I
• 51:53
  had
• 51:53
  invested
• 51:54
  in
• 51:54
  mentorship
• 51:55
  and
• 51:55
  conferences
• 51:55
  much
• 51:56
  earlier
• 51:56
  in
• 51:56
  my
• 51:57
  journey.
• 51:57
  I
• 51:57
  would
• 51:57
  probably
• 51:58
  be
• 51:58
  further
• 51:58
  by
• 51:59
  now.
• 51:59
  Right?
• 52:00
  So
• 52:00
  this
• 52:00
  is
• 52:00
  the
• 52:01
  time,
• 52:01
  this
• 52:01
  is
• 52:02
  the
• 52:02
  time
• 52:02
  for
• 52:02
  you
• 52:03
  to
• 52:03
  invest
• 52:03
  in
• 52:03
  yourself,
• 52:04
  invest
• 52:04
  in
• 52:05
  your
• 52:05
  business,
• 52:05
  and
• 52:06
  you're
• 52:06
  going
• 52:06
  to
• 52:06
  have
• 52:06
  that
• 52:07
  playbook
• 52:07
  that
• 52:07
  Becca
• 52:08
  just
• 52:08
  talked
• 52:08
  about
• 52:08
  and
• 52:09
  you're
• 52:09
  going
• 52:09
  to
• 52:09
  be
• 52:10
  connected
• 52:10
  with
• 52:11
  some
• 52:11
  incredible
• 52:11
  mentors
• 52:12
  who
• 52:12
  are
• 52:12
  going
• 52:12
  to
• 52:12
  be
• 52:13
  rooting
• 52:13
  for
• 52:13
  you.
• 52:13
  When
• 52:14
  I
• 52:14
  see
• 52:14
  your
• 52:14
  content
• 52:15
  come
• 52:15
  up
• 52:15
  on
• 52:15
  Instagram,
• 52:16
  I'm
• 52:16
  going
• 52:16
  to
• 52:16
  like
• 52:16
  it.
• 52:16
  I'm
• 52:17
  going
• 52:17
  to
• 52:17
  cheer,
• 52:17
  cheer
• 52:17
  you
• 52:17
  on.
• 52:18
  Like
• 52:18
  you're
• 52:18
  joining
• 52:19
  that,
• 52:19
  that
• 52:20
  group
• 52:21
  that
• 52:21
  is
• 52:21
  working
• 52:21
  toward
• 52:22
  a
• 52:22
  collective
• 52:22
  goal
• 52:23
  of
• 52:23
  visibility,
• 52:24
  business
• 52:24
  growth.
• 52:26
  And
• 52:26
  we,
• 52:27
  yeah,
• 52:27
  Becca's
• 52:28
  heart
• 52:28
  is
• 52:28
  just,
• 52:28
  it's
• 52:29
  just
• 52:29
  this
• 52:29
  whole,
• 52:29
  the
• 52:30
  whole
• 52:30
  energy
• 52:30
  of
• 52:30
  the
• 52:30
  conference
• 52:31
  is
• 52:31
  so
• 52:32
  good
• 52:32
  and
• 52:33
  I
• 52:33
  would
• 52:33
  love
• 52:33
  to
• 52:33
  see
• 52:33
  you
• 52:34
  there.
• 52:34
  It's
• 52:34
  gonna
• 52:34
  be
• 52:35
  so
• 52:35
  much
• 52:35
  fun.
• 52:35
  And
• 52:36
  if
• 52:36
  Elizabeth
• 52:37
  is
• 52:37
  on
• 52:37
  her
• 52:37
  usual
• 52:38
  form,
• 52:38
  she
• 52:38
  will
• 52:38
  have
• 52:39
  her
• 52:39
  phone
• 52:39
  out.
• 52:39
  She'll
• 52:40
  be
• 52:40
  making
• 52:40
  you
• 52:40
  jump,
• 52:41
  she'll
• 52:41
  be
• 52:41
  making
• 52:41
  you
• 52:42
  spin.
• 52:42
  She'll.
• 52:42
  If
• 52:42
  you
• 52:43
  want
• 52:43
  to
• 52:43
  get
• 52:43
  in
• 52:43
  contact,
• 52:44
  if
• 52:44
  you
• 52:44
  want
• 52:44
  to
• 52:44
  be
• 52:44
  in
• 52:44
  her
• 52:45
  reels,
• 52:45
  she
• 52:45
  loves
• 52:46
  it.
• 52:46
  When
• 52:46
  we
• 52:46
  were
• 52:46
  out
• 52:46
  in
• 52:47
  Vegas
• 52:47
  this
• 52:47
  year
• 52:48
  for
• 52:48
  Wedding
• 52:48
  NBA,
• 52:49
  we
• 52:49
  were
• 52:49
  jumping
• 52:49
  all
• 52:49
  over
• 52:49
  the
• 52:50
  place,
• 52:50
  hugging,
• 52:50
  running
• 52:51
  around.
• 52:51
  But
• 52:51
  it
• 52:52
  makes
• 52:52
  the
• 52:52
  most
• 52:52
  fun
• 52:53
  content,
• 52:53
  and
• 52:53
  I
• 52:53
  love
• 52:54
  that
• 52:54
  content.
• 52:54
  I
• 52:54
  love
• 52:55
  that
• 52:55
  real,
• 52:56
  raw
• 52:56
  energy
• 52:57
  and
• 52:57
  footage
• 52:58
  that
• 52:58
  you
• 52:58
  get
• 52:58
  from
• 52:59
  being
• 52:59
  in
• 53:00
  a
• 53:00
  room
• 53:00
  like
• 53:00
  that.
• 53:00
  So,
• 53:01
  yeah,
• 53:01
  if
• 53:01
  you
• 53:01
  want
• 53:01
  to
• 53:02
  get
• 53:02
  into
• 53:02
  some
• 53:02
  of
• 53:02
  those
• 53:03
  reels,
• 53:03
  just
• 53:03
  go
• 53:03
  stand
• 53:04
  by
• 53:04
  Elizabeth
• 53:04
  and
• 53:04
  start
• 53:04
  jumping.
• 53:05
  And
• 53:05
  she'll
• 53:05
  probably
• 53:06
  film
• 53:06
  you
• 53:06
  doing
• 53:06
  it.
• 53:06
  I'll
• 53:07
  be
• 53:07
  like,
• 53:07
  hold
• 53:07
  on,
• 53:07
  let's
• 53:08
  do
• 53:08
  that
• 53:08
  again.
• 53:09
  Let
• 53:09
  me
• 53:09
  get
• 53:10
  a
• 53:10
  different
• 53:10
  angle.
• 53:10
  No,
• 53:11
  yeah,
• 53:12
  exactly,
• 53:12
  exactly.
• 53:13
  But
• 53:13
  it's.
• 53:13
  It's
• 53:14
  so
• 53:14
  much
• 53:14
  fun,
• 53:15
  Elizabeth.
• 53:15
  I
• 53:15
  cannot
• 53:16
  wait.
• 53:17
  It's
• 53:17
  so
• 53:17
  soon
• 53:18
  that
• 53:18
  you're
• 53:18
  gonna
• 53:18
  be
• 53:18
  here.
• 53:19
  It's
• 53:19
  gonna
• 53:19
  be
• 53:19
  so
• 53:19
  much
• 53:20
  fun
• 53:20
  to
• 53:20
  travel
• 53:20
  with
• 53:20
  you,
• 53:20
  to
• 53:21
  be
• 53:21
  with
• 53:21
  you
• 53:21
  in
• 53:21
  Ireland,
• 53:21
  to
• 53:22
  be
• 53:22
  with
• 53:22
  you
• 53:22
  in
• 53:22
  London.
• 53:23
  And
• 53:23
  I
• 53:23
  hope
• 53:23
  that
• 53:24
  people
• 53:24
  listening
• 53:25
  can
• 53:25
  kind
• 53:25
  of
• 53:26
  feel
• 53:26
  some
• 53:26
  of
• 53:26
  that
• 53:26
  energy
• 53:27
  that's
• 53:27
  coming
• 53:27
  from.
• 53:27
  You
• 53:28
  have
• 53:28
  learned
• 53:28
  already
• 53:29
  so
• 53:29
  much
• 53:30
  from
• 53:30
  you
• 53:30
  just
• 53:31
  in
• 53:31
  today's
• 53:31
  podcast
• 53:31
  episode,
• 53:32
  and
• 53:32
  I
• 53:32
  know
• 53:32
  you've
• 53:33
  got
• 53:33
  so
• 53:33
  much
• 53:33
  more
• 53:33
  to
• 53:33
  give,
• 53:34
  both
• 53:34
  on
• 53:35
  stage
• 53:35
  and
• 53:35
  offstage
• 53:36
  in
• 53:36
  conversation,
• 53:37
  so
• 53:37
  they
• 53:37
  absolutely
• 53:38
  need
• 53:38
  to
• 53:38
  be
• 53:38
  in
• 53:39
  that
• 53:39
  room
• 53:39
  now.
• 53:40
  I
• 53:40
  always
• 53:40
  end
• 53:40
  my
• 53:40
  podcast
• 53:41
  with
• 53:41
  the
• 53:41
  same
• 53:41
  question,
• 53:42
  so
• 53:42
  I'm
• 53:42
  gonn
• 53:43
  that
• 53:43
  to
• 53:43
  you
• 53:43
  now.
• 53:43
  And
• 53:44
  it's
• 53:44
  this.
• 53:44
  What's
• 53:45
  the
• 53:45
  one
• 53:45
  thing
• 53:46
  you
• 53:46
  personally
• 53:46
  wish
• 53:47
  you'd
• 53:47
  known
• 53:47
  sooner
• 53:48
  in
• 53:48
  your
• 53:48
  own
• 53:49
  business?
• 53:50
  That
• 53:51
  the
• 53:51
  most
• 53:51
  successful
• 53:52
  people
• 53:52
  that
• 53:53
  you
• 53:53
  look
• 53:53
  up
• 53:53
  to
• 53:54
  have
• 53:55
  failed
• 53:56
  hundreds
• 53:56
  of
• 53:57
  times
• 53:57
  to
• 53:57
  get
• 53:58
  to
• 53:58
  the
• 53:58
  level
• 53:58
  that
• 53:58
  you
• 53:59
  see
• 53:59
  them
• 53:59
  at?
• 54:00
  Yes.
• 54:01
  Yeah.
• 54:02
  That
• 54:02
  it's
• 54:02
  okay
• 54:02
  to
• 54:03
  fail.
• 54:03
  That
• 54:03
  it's.
• 54:04
  It's
• 54:04
  okay
• 54:05
  to
• 54:06
  post
• 54:06
  the
• 54:06
  video
• 54:06
  and
• 54:07
  have
• 54:07
  literally
• 54:07
  no
• 54:08
  one
• 54:08
  like
• 54:08
  it.
• 54:08
  It.
• 54:09
  And
• 54:09
  it
• 54:09
  doesn't
• 54:10
  mean
• 54:10
  that
• 54:10
  you're
• 54:10
  not
• 54:10
  worthy.
• 54:11
  It
• 54:11
  doesn't
• 54:12
  mean
• 54:12
  you're
• 54:12
  a
• 54:12
  bad
• 54:12
  person.
• 54:13
  It
• 54:13
  doesn't
• 54:13
  mean
• 54:13
  your
• 54:13
  business
• 54:14
  sucks.
• 54:15
  It's
• 54:15
  just
• 54:16
  you
• 54:16
  gotta
• 54:16
  feel
• 54:17
  forward.
• 54:18
  And
• 54:19
  you
• 54:19
  don't
• 54:20
  have
• 54:20
  to
• 54:20
  pretend
• 54:20
  to
• 54:21
  have
• 54:21
  it
• 54:21
  all
• 54:21
  together,
• 54:22
  you
• 54:22
  know,
• 54:23
  and
• 54:24
  just
• 54:24
  keep
• 54:25
  going,
• 54:25
  brick
• 54:25
  by
• 54:26
  brick.
• 54:26
  And
• 54:28
  if
• 54:28
  you
• 54:28
  keep
• 54:28
  going
• 54:29
  after
• 54:29
  your
• 54:30
  dream
• 54:30
  and
• 54:30
  you
• 54:31
  relentlessly
• 54:32
  pursue
• 54:32
  it
• 54:32
  and
• 54:32
  you
• 54:32
  make
• 54:32
  those
• 54:33
  1%
• 54:34
  upgrade
• 54:35
  grades
• 54:35
  every
• 54:36
  day,
• 54:36
  every
• 54:37
  week,
• 54:37
  whatever
• 54:38
  you
• 54:38
  have
• 54:38
  capacity
• 54:38
  for,
• 54:39
  I
• 54:39
  promise
• 54:40
  you.
• 54:40
  I
• 54:40
  promise
• 54:41
  you
• 54:41
  this.
• 54:42
  You
• 54:42
  will
• 54:43
  build
• 54:43
  the
• 54:43
  business
• 54:44
  in
• 54:44
  life
• 54:44
  that
• 54:44
  you
• 54:45
  desire.
• 54:46
  Everything
• 54:46
  that
• 54:46
  you
• 54:46
  see
• 54:47
  is
• 54:47
  possible
• 54:47
  for
• 54:48
  you.
• 54:48
  I
• 54:49
  believe
• 54:49
  in
• 54:49
  you.
• 54:50
  And
• 54:50
  you
• 54:50
  just
• 54:50
  keep
• 54:51
  going
• 54:51
  forward
• 54:52
  and
• 54:53
  fail.
• 54:53
  Forward,
• 54:54
  my
• 54:54
  darling.
• 54:55
  Yeah.
• 54:55
  Brick
• 54:56
  by
• 54:56
  brick
• 54:56
  by
• 54:57
  brick.
• 54:57
  We
• 54:57
  see
• 54:58
  the
• 54:58
  end
• 54:58
  result,
• 54:59
  but
• 54:59
  so
• 54:59
  often
• 55:00
  we
• 55:00
  don't
• 55:00
  see
• 55:00
  the
• 55:00
  journey
• 55:01
  to
• 55:01
  get
• 55:01
  there.
• 55:01
  And
• 55:01
  everyone,
• 55:02
  however
• 55:03
  successful
• 55:03
  they
• 55:03
  are,
• 55:04
  has
• 55:04
  a
• 55:04
  journey
• 55:05
  and
• 55:05
  has
• 55:05
  a
• 55:05
  story
• 55:06
  to
• 55:06
  tell.
• 55:06
  And
• 55:07
  wherever
• 55:07
  you
• 55:07
  are
• 55:07
  in
• 55:08
  that
• 55:08
  story
• 55:08
  right
• 55:08
  now,
• 55:08
  as
• 55:09
  you're
• 55:09
  listening
• 55:09
  to
• 55:09
  this,
• 55:10
  no
• 55:10
  just
• 55:10
  need
• 55:11
  to
• 55:11
  lay
• 55:11
  the
• 55:11
  next
• 55:11
  brick.
• 55:12
  But
• 55:12
  don't
• 55:13
  try
• 55:13
  and
• 55:13
  build
• 55:13
  the
• 55:13
  whole
• 55:13
  house
• 55:13
  at
• 55:14
  once.
• 55:14
  Just
• 55:14
  lay
• 55:14
  the
• 55:14
  next
• 55:15
  brick
• 55:15
  and
• 55:15
  you'll
• 55:16
  get
• 55:16
  there.
• 55:16
  Elizabeth,
• 55:16
  you
• 55:17
  are
• 55:17
  such
• 55:17
  a
• 55:17
  delight.
• 55:18
  If
• 55:18
  people
• 55:18
  want
• 55:18
  to
• 55:18
  find
• 55:18
  out
• 55:19
  more
• 55:19
  about
• 55:20
  you,
• 55:20
  connect
• 55:21
  with
• 55:21
  you,
• 55:21
  where
• 55:21
  are
• 55:21
  the
• 55:21
  best
• 55:22
  places
• 55:22
  for
• 55:22
  them
• 55:22
  to
• 55:22
  come
• 55:23
  find
• 55:23
  you?
• 55:24
  Thank
• 55:24
  you
• 55:24
  so
• 55:24
  much
• 55:25
  for
• 55:25
  having
• 55:25
  me.
• 55:25
  This
• 55:25
  has
• 55:26
  been
• 55:26
  so
• 55:26
  much
• 55:26
  fun.
• 55:27
  So
• 55:27
  if
• 55:27
  you're
• 55:28
  listening
• 55:28
  to
• 55:28
  this
• 55:28
  podcast,
• 55:29
  that
• 55:29
  means
• 55:29
  you
• 55:30
  listen
• 55:30
  to
• 55:30
  podcasts
• 55:31
  and
• 55:31
  I
• 55:31
  would
• 55:32
  love
• 55:32
  for
• 55:32
  you
• 55:33
  to
• 55:33
  check
• 55:33
  out
• 55:33
  my
• 55:34
  podcast
• 55:34
  called
• 55:35
  Strut
• 55:35
  It
• 55:36
  Bold
• 55:36
  Visibility
• 55:37
  Through
• 55:37
  Instagram
• 55:38
  Marketing.
• 55:39
  Becca
• 55:39
  has
• 55:39
  been
• 55:40
  a
• 55:40
  recent
• 55:40
  guest
• 55:41
  on
• 55:41
  the
• 55:41
  show
• 55:42
  and
• 55:43
  every
• 55:43
  Monday
• 55:43
  I
• 55:44
  drop
• 55:44
  exactly
• 55:45
  what's
• 55:45
  working
• 55:45
  right
• 55:46
  now
• 55:46
  for
• 55:46
  small
• 55:46
  businesses
• 55:47
  and
• 55:47
  brands
• 55:47
  on
• 55:48
  Instagram.
• 55:48
  How
• 55:48
  to
• 55:49
  leverage
• 55:49
  your
• 55:49
  organic
• 55:50
  meaning
• 55:50
  no
• 55:51
  paid
• 55:51
  ads
• 55:52
  content
• 55:52
  to
• 55:52
  grow
• 55:53
  your
• 55:53
  visibility
• 55:53
  and
• 55:54
  drive
• 55:54
  leads
• 55:54
  and
• 55:54
  sales.
• 55:54
  So
• 55:55
  I'd
• 55:55
  love
• 55:55
  for
• 55:55
  you
• 55:55
  to
• 55:55
  check
• 55:55
  out
• 55:56
  the
• 55:56
  podcast
• 55:57
  and
• 55:57
  if
• 55:58
  you
• 55:58
  are
• 55:58
  not
• 55:59
  yet
• 55:59
  connected
• 55:59
  with
• 56:00
  me
• 56:00
  on
• 56:00
  Instagram,
• 56:00
  I
• 56:00
  would
• 56:01
  love
• 56:01
  for
• 56:01
  you
• 56:01
  to
• 56:01
  do
• 56:01
  that.
• 56:01
  Give
• 56:02
  me
• 56:02
  a
• 56:02
  follow
• 56:02
  over
• 56:02
  there.
• 56:03
  My
• 56:03
  handle
• 56:03
  is
• 56:03
  Elizabeth
• 56:04
  Marbury.
• 56:05
  M
• 56:05
  A
• 56:06
  R
• 56:06
  B
• 56:07
  E
• 56:07
  R
• 56:07
  R
• 56:07
  Y
• 56:08
  Definitely
• 56:09
  send
• 56:09
  me
• 56:09
  a
• 56:09
  dm
• 56:09
  Let
• 56:10
  me
• 56:10
  know
• 56:10
  that
• 56:10
  you
• 56:10
  heard
• 56:10
  this
• 56:11
  podcast
• 56:11
  and
• 56:11
  let
• 56:11
  me
• 56:12
  know
• 56:12
  if
• 56:12
  you're
• 56:12
  coming
• 56:12
  to
• 56:12
  Wedding
• 56:13
  Pros
• 56:13
  Live
• 56:13
  so
• 56:13
  we
• 56:14
  can
• 56:14
  plan
• 56:15
  to
• 56:15
  connect
• 56:16
  there
• 56:16
  and
• 56:16
  take
• 56:17
  some
• 56:17
  selfies
• 56:17
  and
• 56:17
  film
• 56:18
  some
• 56:18
  content.
• 56:19
  And
• 56:19
  lastly,
• 56:19
  if
• 56:19
  you
• 56:20
  want
• 56:20
  to
• 56:20
  head
• 56:20
  over
• 56:20
  to
• 56:21
  Elizabeth
• 56:21
  Marbury,
• 56:23
  that's
• 56:23
  where
• 56:23
  you
• 56:23
  can
• 56:23
  find
• 56:24
  all
• 56:24
  of
• 56:25
  the
• 56:25
  different
• 56:25
  offerings
• 56:26
  I
• 56:26
  have
• 56:26
  regarding
• 56:27
  mentorship
• 56:27
  and
• 56:28
  coaching.
• 56:28
  Fantastic.
• 56:29
  I
• 56:29
  will
• 56:29
  make
• 56:29
  sure
• 56:29
  I
• 56:30
  put
• 56:30
  the
• 56:30
  links
• 56:30
  to
• 56:30
  all
• 56:31
  of
• 56:31
  those
• 56:31
  places
• 56:31
  in
• 56:32
  the
• 56:32
  show
• 56:32
  notes
• 56:33
  and
• 56:33
  you
• 56:33
  must
• 56:33
  go
• 56:34
  and
• 56:34
  check
• 56:34
  out
• 56:34
  Elizabeth's
• 56:35
  podcast.
• 56:35
  If
• 56:35
  you've
• 56:36
  enjoyed
• 56:36
  her
• 56:36
  on
• 56:36
  today's
• 56:37
  episode,
• 56:37
  you
• 56:37
  will
• 56:37
  definitely
• 56:38
  enjoy
• 56:38
  what
• 56:38
  she's
• 56:39
  sharing
• 56:39
  over
• 56:39
  there
• 56:39
  and
• 56:40
  go
• 56:40
  find
• 56:40
  her
• 56:40
  episode
• 56:41
  with
• 56:41
  me
• 56:41
  because
• 56:41
  we
• 56:41
  had
• 56:42
  a
• 56:42
  lot
• 56:42
  of
• 56:42
  fun
• 56:42
  recording
• 56:43
  that
• 56:43
  too.
• 56:43
  Elizabeth,
• 56:44
  I
• 56:44
  will
• 56:45
  see
• 56:45
  you
• 56:45
  very
• 56:45
  soon
• 56:46
  on
• 56:46
  this
• 56:47
  side
• 56:47
  of
• 56:47
  the
• 56:47
  world.
• 56:47
  Thank
• 56:47
  you
• 56:48
  so
• 56:48
  much
• 56:48
  for
• 56:48
  being
• 56:48
  here
• 56:48
  here.
• 56:49
  Thanks
• 56:49
  for
• 56:49
  having
• 56:49
  me.
• 56:50
  Love
• 56:50
  that
• 56:50
  conversation
• 56:51
  with
• 56:51
  Elizabeth.
• 56:52
  Isn't
• 56:52
  she
• 56:52
  fabulous?
• 56:53
  You
• 56:53
  are
• 56:53
  going
• 56:53
  to
• 56:54
  absolutely
• 56:54
  love
• 56:55
  her
• 56:55
  if
• 56:55
  you
• 56:55
  can
• 56:56
  make
• 56:56
  it
• 56:56
  to
• 56:56
  Wed
• 56:56
  Pros
• 56:57
  Live
• 56:57
  in
• 56:57
  either
• 56:57
  Ireland
• 56:58
  or
• 56:58
  London.
• 56:59
  If
• 56:59
  you
• 56:59
  don't
• 56:59
  yet
• 56:59
  have
• 56:59
  your
• 56:59
  Tickets,
• 57:00
  go
• 57:00
  to
• 57:00
  wedpros
• 57:01
  live.com
• 57:02
  and
• 57:02
  get
• 57:02
  them.
• 57:03
  There's
• 57:03
  not
• 57:03
  many
• 57:03
  left
• 57:04
  and
• 57:04
  you
• 57:04
  will
• 57:04
  want
• 57:04
  to
• 57:05
  be
• 57:05
  in
• 57:05
  the
• 57:05
  room
• 57:05
  because
• 57:05
  it's
• 57:06
  all
• 57:06
  going
• 57:06
  to
• 57:06
  be
• 57:06
  happening.
• 57:07
  I'll
• 57:07
  see
• 57:07
  you
• 57:08
  all
• 57:08
  next
• 57:08
  time.