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Time to Make Your Holiday Content Power Moves · Your Mic

• 0:00
  As you know, podcasting in social media go hand-in-hand so I had to bring back one of my besties,
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  Brittany from Fun Love Media to talk about all things holiday season and 2026 on this episode of
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  your mic. Brittany, let's run this through. I'm ready. I am a business owner. I hate social media
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  and it's the holiday season. I want nothing to do with social media but I know that I've got to do
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  the hard thing. So what is the first hard thing that I should do? First of all, go ahead and embrace
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  the fact that you need to be posting on social media during the holiday season, especially
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  all year, okay, but especially during this time of year because it's festive and fun. I know
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  not everybody agrees. Do you like the holiday season? I like it. I am already wearing my holiday
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  shirts. Not right now, but I don't have a Santa Claus tie but I will tell you real quick that
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  I've got a home alone which as you know is a Christmas movie and then I have a Hawaiian shirt with
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  Santa Claus, topless on a surfboard. Oh, we love it. Santa Claus. Santa Claus. I love a topless
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  Santa. That's great. Good. Okay, so we're on the same page there. So we happen to love this time
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  of year. I understand that everybody does but the bottom line is that it is a festive time of year.
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  It is. There's a lot of fun stuff going on. There's lots of events and happenings. Also, it's like
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  a different kind of schedule for people. People are probably scrolling more than what they normally
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  would be like, who's not at Thanksgiving with the family on like later on in the afternoon and
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  you're just sitting around and like you're annoying Uncle Charlie is over here and you really don't
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  want to talk to him so you're scrolling your phone instead, right? People are on their phone.
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  I like Uncle Charlie, by the way. Yeah, I love it. I love it, Charlie. I mean, Charlie. No
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  offense, Uncle Charlie. But the point is that it's a great time to take advantage and also to have
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  some fun with your content. Okay, so like this podcast for podcasters is holiday theme.
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  You can do holiday theme stuff around your business like Santa theme reindeer. And it doesn't
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  even have to be Santa or reindeer. It could be like, I don't know, freaking wreaths and lights and
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  yeah, it could be gingerbread, snow, even though we're getting on in Texas. Exactly. You want to
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  embrace that. Again, even if you're an individual that isn't super into it, it's not about you.
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  It's about the audience. Right. And so we want to go ahead and just take advantage of this time of
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  year and what it, you know, it is what it is. And people are out and about. People are doing
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  different things. They're a little bit more excited. There's a rush going on. There's a different
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  energy in the air. So take advantage of that. And you can take like trends and things. I mean, even like
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  from television, like what was the, um, is the Hershey kisses that were like the little bells
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  on the commercial like every year. So, you know, we've all seen these things, right?
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  The iconic Coca-Cola commercial. And the Coca-Cola commercials. And some of them are pretty simple,
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  you know, take, take from those things and get ideas for your business and how you can create
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  some like fun video content for the holidays. Thank you for saying that because here's
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  here's an idea. And this could even be used for podcasters too, is that if you have an awesome
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  idea and it's rather evergreen, this is something that I did back in my radio days, reuse it next year
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  and the year after that. Yeah. Oh, yeah. If you are going to this holiday season, you're going to
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  go ahead and do this. And you're going to, let's say you're going to make four short form videos
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  for your business that are holiday themed, then use them every year until you get tired of using them.
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  For sure. You know, because it's, it is, um, it's not true evergreen necessarily because it's
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  in relation to a specific time of year, but it is for that time of year. Right. So yeah, use them
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  over and over and over. Right. So what in terms of specific tactics for somebody, let's say,
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  on, on Instagram, because you're huge on, on meta, you're meta on meta,
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  Instagram, mega on meta, mega on meta. Um, and so what is a, um, what is just one tactic that
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  something that that you found is, is working for your clients at fun love media that you like to do,
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  that's relatively simple, that's high leverage for somebody who's a solopreneur or maybe doing
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  at least 80% of the, of the thing. Something that's high leverage that's pretty simple.
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  Um, first, if you're not using trending sounds, first of all, um, on, especially with holiday stuff,
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  like we've all heard Mariah Carey a million times or whatever, but I've never heard that song
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  what he's out about. It's true. I can't do it. I can't get. Um, but, you know, I would say that's
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  a very simple way. So for example, if you have, let's go with a coffee shop, um, and you do need
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  to keep it simple, you're really busy in your business owner, but you can get some nice like video
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  clips of just a few moments that morning of like somebody making the coffee and somebody grabbing the
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  coffee and that kind of thing, you know, put it together and then put some trending holiday audio to
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  it because that in itself is just a simple thing you're doing and you're looking on the trending,
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  like if it's on Instagram and, uh, you can usually tell the little arrow, the trending arrow, but
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  if you're seeing it a lot in your feed, you know, it's popular right now, right? That's a simple
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  thing to do. You add that and who knows that could put it in front of a whole new set of people
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  just because you chose a trending audio. So that's one really, really easy example of something
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  you could do this time of year. Okay. For somebody who's just starting kind of piggybacking on what
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  you said, there are business owners and they realize, oh, well, yeah, I do need to do, I do, I do
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  need to start social media. It just happens to be the holiday season. And they're starting at
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  ground zero, let like they're just base level, but they're intimidated. I know the answer, but
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  I'm going to ask it anyway. In order to be successful this holiday season, I need to have a thousand.
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  Why do I sell it? Mrs. Doubtfire. A thousand or a million followers in order to be successful.
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  Well, Mrs. Doubtfire, let me just tell you, uh, no, you don't need to have a million followers.
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  And also the numbers in social media in general really depend on your goals. Honestly,
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  it's very custom. So if somebody tells you it's just like just this way or it should only be this
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  period of time. Just go viral. Yeah, just go viral or you don't even want to go viral. That's horrible.
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  Both of those are wrong for it. Like it's all custom. It all depends upon the goals, right? But
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  I would say for most businesses, you don't need, uh, millions or even hundreds of thousands of
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  followers or sometimes even tens of thousand followers. Seems like that will be a delivery issue at
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  that point. It would be a delivery issue. Well, and I have this thing that I created. It's like
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  the three F's because I live in F word. And it's, um, it's parole. I've never heard you say F words
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  by the way. It's a, um, focus, fine and force is like different levels of how you would approach
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  social media. If you're trying to understand what you're saying, like you're trying to understand
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  how much do I do? How much do I post? What am I doing? Like how hardcore do I go? That kind of
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  thing. And basically in like a few seconds, it's, you know, focus is smaller, fine is in the
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  middle and force is huge. Like you're a force. You're a force on, on the internet kind of thing.
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  On the present. Yeah. And so it depends upon your goals. So like somebody who, somebody,
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  business brand, whatever that needs to reach tons and tons of people in order to accomplish their
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  goals, because there are some like that. I think you're a, you're a force. So it needs to be
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  much more aggressive. You're creating more content. You're sharing it more. You're doing all the,
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  the growth strategies and tactics and stuff like that. But like you said, the delivery issue would,
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  would be there for most businesses because most businesses aren't a force. Most businesses,
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  you just need a certain amount of business to be able to be what you would consider to be
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  successful. Meet payroll, all the things that we need to do. And so you, you act accordingly,
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  depending upon your goals. So like if you aren't going viral all the time, this holiday season,
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  and you are a coffee shop that's like local and you have one location, it's okay. Because if you
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  did, I don't know, what if those million people lined up about your door? That would be exciting.
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  But it would also, or even a thousand. Like what are you going to do with them? 500 is a lot.
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  Yes, 500 is a lot. So yeah, think about it that way. Give yourself a break. Like if you're
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  local business and you only need like a certain amount of business to really help support your goals,
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  then then cool. Like calm down. Take a beat. Yeah. Yeah. All right. I want to, I want to play
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  devil's advocate for just one quick second. All right. So, but Brittany, I just, I have just heard
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  about why you should just go viral all the time. And this is really what I want. Even though you know
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  that it's not the right thing. So let's, let's keep going with a coffee sort of the coffee shop owner
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  example. Okay. So I need to go viral. And I wish I can agree with you, even though I really do. But
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  yeah. All right. Okay. So if someone wants to go viral because that would be enjoyable and the
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  process they like to create content and they are willing to put forth the energy and effort. And
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  they want to just because that's fun. Cool. I don't know who you are. Go for it. Right? Like we should
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  do what we think is fine. And then you, you know, you never know where it will lead. But like
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  if you're obsessing over that because you think that that's the specific thing you need to
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  accomplish your goals as the owner of the coffee shop, you're, you're mistaken. Right? The one
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  coffee shop, like we said, it's not going to serve thousands of people in one day or whatever.
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  So, so that's where that's where the difference is. It's the individual. If the individual,
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  because a lot of people really want to go viral and have these huge numbers just because like,
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  it sounds very exciting to them. That's probably the truth. And if that's the truth, that's the truth.
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  But like you have to know where to separate that from. Is it really about making money
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  my business? Right. Or is it just because I wanted to do it? And it was just like it's a goal.
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  Yeah. Like if it's just like a cool thing, you want to do cool. But like I finished the five pound
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  cheeseburger and I got the t-shirt. Exactly. Exactly. No, it's so true. And I mean, you know,
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  I think it's really fun and you could you should celebrate it. If you get the big numbers,
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  I don't think you should be. I think it's great embrace it. But like it's not really always what
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  your business needs. Right. Yeah. And or would want. Right. And it takes a lot though. See,
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  that's the thing. He was like, well, why not? Well, it's just that it to to go viral or even let's
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  just say even like miniature viral multiple times, not even all the time. It takes consistent,
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  aggressive, organic social media effort. You're talking like brutal violence like three times a day.
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  Well, maybe not maybe not three times a day, but at least every day for sure to really like up
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  your odds of reaching that, right? Which is a lot for a small business owner. So again, if that's
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  just a personal goal of yours and you want to experiment and try to have fun with it. Great.
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  But if you're really just trying to stick to what you need to support your business,
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  you don't need to post every single day. You do need to post more than once a week.
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  You do need to be strategic about it and make sure that it it provides some sort of value to
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  the people that you want to come by your stuff. And you do want it to be engaging, exciting,
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  and have to stop this role in those first two seconds. First two seconds. No pressure.
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  Where have we have our attention spans gone? I know. I know. But it's so true. We all know it. We're
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  all scrolling. Yeah. All scrolling. You got to catch the attention really, really quickly. Yeah.
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  Omni Presence. I'm a fan of it. Yeah. And a lot of the gurus on LinkedIn and even on Instagram
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  and even some of the podcasts that I listen to about social media will tell you you only need one.
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  You and I are in agreement about this. Yeah. If you can be everywhere, be everywhere on both your
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  personal brand and on your company brand. Yeah. It's hard. I think it's sustainable. I think if
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  you use a little bit of AI to assist with it, but as far as creating the actual organic content.
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  And so what you all do at Fun LaMedia, a lot of B-Roll, a lot of photos and videos. And so
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  talk about that and how being your own B-Roll can help you be Omni Presence.
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  Oh, yeah. B-Roll is, which is supplemental video footage, essentially, if we need to define it.
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  I mean, in a simple way. So if you and I, if we have a camera over here and it's filming us
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  from the side, that's our B-Roll. It's like extra stuff. In case somebody didn't know. But that does
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  come in really handy because that's simple. It does take usually more work for someone to talk
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  on camera and teach something or show you how to do something. We all know that. So if you can
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  capture that extra supplemental footage, you're right. You can still create more content and be more
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  places. But the bottom line is that whether you're talking on B-Roll or anything else, if you're
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  going to put forth the effort, especially right now, in this time of short form video, and it's not
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  just taking, I suggest, but taking a couple of photos doesn't, isn't as hard as creating a couple
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  of videos. We all know that. If you're going to put forth the effort and energy and everything,
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  and maybe even money, if you have hired help doing it, why are we only going to post it one place?
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  Like let's, let's go ahead and get it a second place. You, you know, you're going to meet people
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  where they're at. And I think that you don't have to necessarily have the same aggressive approach
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  everywhere. You don't have to post like five times a week on every platform or anything, but like
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  choose a couple and be there at least. And then also go ahead and optimize your accounts on all of
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  them. So you have that presence elsewhere, even if you're not like always posting there. So either way,
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  B-Roll or not, you want to, you put forth the effort to make the content, post it more than one
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  place. Okay. So now we've got the coffee shop owner. Yes.
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  Fewer than a hundred followers. And they're like, okay, I'm a fan of what Brittany is saying
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  because I'm not going to be everywhere. Yeah. What two? What two platforms?
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  In general, I mean, I can actually give you a general interest probably. Maybe I don't know if
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  I'm raising a like this. That's all right. But if I, if someone said no matter what kind of
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  brand it is, and I had to just pick two platforms right now in the current time, I would always pick
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  Facebook and Instagram. I would always pick those first if it's for most cases. But it also
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  depends on what kind of business it is, your customer is and stuff like that. So there's LinkedIn
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  and TikTok and YouTube, of course. You know, but I think that you choose based on where you think
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  your people are. And I know that maybe not a brain knows where the people are. That also takes
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  experimentation over time, right? Well, okay. So I want to ask you because it's sort of piggybacks
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  on on that. I have my, my assumption is that you pick Facebook and Instagram because you can
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  always sign up for a business account like Meta Business and link everything. I think they're the
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  big, I think they're the most prominent ones in the US most prominent ones for like a consumer.
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  Like we're talking about coffee shop. Sure. Yeah. Okay. And so then like TikTok. So they're the
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  ones responsible for the TikTokification of all things internet content and responsible for our
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  90% loss and attention span. Yes. That two seconds. Garbage business TikTok. Yeah. How much harder
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  is it to try and do anything on TikTok compared to Instagram? I don't know if I would call it
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  harder or easier, but I will say that historically TikTok is like we would kind of like
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  call it the wild list of social media at fun love media. TikTok is its own beast is its own
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  little world. You could exist in TikTok as a brand and be humongous and be what people call TikTok
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  famous, whether it's a business person, whatever, and have an Instagram account with like 42 followers.
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  And you can have a million. Get out. Really? It's more likely that that's the case rather than
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  vice versa. So because TikTok is just like its own its own little world, right? And people that
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  put forth the ever it can be big everywhere. Yeah. It's just that like it's a thing. So so I
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  just say I don't know if it's harder. It's just different on TikTok and you like they have their
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  own little things or own little trends or own little inside. Like LeBron James is LeBron James
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  in the NBA, but he's not going to be worth a crap in the NFL. Yeah. Yeah. It's it's very very
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  similar. Wow. And it doesn't always happen, but it happens to a lot, especially people that put
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  forth a lot of effort on TikTok. And it just doesn't translate to the other time. Yeah. So that's
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  the only thing that really kind of makes it hard is that if you really like if you want to prioritize
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  TikTok and which some people should depends on their audience or who they're trying to reach, but
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  you really need to like play the TikTok game in order to see that if you want bigger numbers.
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  If you don't, you just want to have a presence there again. Just make sure you have your account.
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  You post something sometimes and at least you're like existing in that world, you know. Wow.
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  It's wild. TikTok is wild. Give me a hug. I know. I know. I know. It's crazy. It's crazy.
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  Okay. Britney from Fun Love Media before we wrap, there's something special you've got in the
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  works that you and I have talked about. Can we can we talk about it without given the specifics
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  and be like kind of vague? Yeah, we can talk about it. I forgot we were going to talk about
• 17:34
  what did you send it? That's why I was smiling. Yeah. So I'm excited to share that I am going to
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  launch a new show. I had a show for five years. I had a podcast called The Social Essentials and
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  Podcast. I'm super proud of having that show five years. Yeah. 500 episodes. Well, it's five
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  years. It's hundreds of episodes, but we put out an episode. My team and I at Fun Love Media
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  every single week for five years, we literally never missed a week. And it was really this good
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  practice also and like discipline and delivering things in consistency. But it was all about
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  social media because that's the specialty at my company and what we do. But I have a new show
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  that I'm going to launch in 2026. That's not about social media and it's about life and it's going
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  to be really, really fun. And I cannot wait to share more. I am excited because I've heard all
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  the goods about what it's going to be about. Yeah. Maybe you'll make an appearance. Maybe or two
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  or 20. It's going to be, hey, I'm down for it. All I've got to say and I know that we're kind of
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  being a little less oteric here, but it's going to be a super, super fun podcast. Unlike anything
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  that I've heard of, I'm sure, you know, there are hundreds of thousands of podcasts. But
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  Brittany is one of my closest friends and I think this is quite possibly one of the most original
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  ideas for a show that I've heard. She's been in development with it for more than just five minutes.
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  I think you've been talking, you and I've been talking about this for a few weeks now.
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  I'm trying to run it for a while and it's just been something for months that I've been
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  planning and researching and really trying to do my due diligence to like make it a really,
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  really great show. And I want to deliver for the people that are in our age range, people in
• 19:22
  midlife because it's a really, really cool place to be. But there's also a lot of weird stuff going
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  on. And I just think it's about time to have some real conversations and just laugh together.
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  And like, either continue the zest for life that we have or rediscover it.
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  There you go. Brittany, thank you so much for being here.
• 19:45
  Thanks, Freddie Cruise.