The Sentence That Wins the Budget

From Stalled to Scaling · Oct 13, 2026 · 8m · transcript

Growth goes to the supplier who shows up with the solution before the customer asks for it. In this first episode of From Stalled to Scaling, I make the case that too many companies wait to be asked and call it good service. A Winnebago story from the 1970s shows this was an engineering instinct long before anyone called it customer experience.

Here's your assignment. List the last five things you built for customers and split them into what they asked for and what you saw coming. Then count the second column.