Liquid Death, Hater Playlists Making Millions, and the Art of Modern Content with Oli Russell-Cowan
Liquid Death, a company founded in 2017, sells canned water with a brand identity that goes against conventions of the bottled water industry.
Their marketing strategy involves humorous and bizarre content, coupled with endorsements from different celebrities resonating with the company's values.
This unique approach and commitment to sustainability have enabled them to increase brand awareness and appeal to an eco-conscious audience. The approach seems successful, as they're currently leading among competitors in the packed water industry and valued at $700 million.
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