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Social Media Shapes Travel Trends Among Europeans | Poland News

A recent Opodo study reveals how social media influences travel choices among European and American travellers. Portuguese travellers lead in selfie-sharing, with fifty percent posting trip photos, while Spanish and Italian travellers follow. Social media significantly inspires younger adults, with over half influenced in their travel decisions, compared to just five percent of those over sixty-five. American travellers are the most driven by social media, while British travellers show the

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