Marketing research you need to know for 2027
We're digging into new effectiveness research, including new thinking on brand coherence, the resurgence of 'ad awareness' and how to get the most out of sports sponsorships, recorded live at the IPA Effectiveness conference in London. Hosted by WARC's Anna Hamill.
Guests:
Orlando Wood, Chief Creative Officer, System1
Paul Simonet, The Whole Brained Marketer
Rory Natkiel, Founder of Box Count & Chair of the Sponsorship Effectiveness Forum
Claire Humphris, Chief Marketing Officer, British Cycling
Caitlin McRoy, Senior Sponsorship Manager at Sage
Nic Pietersma, Group Director of Analytics…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.