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Ten Online Archetypes in Your Head

Every day, strangers are in your ears. They come through your phone, your television, your group chats, your feeds. They speak with conviction. They speak with urgency. They talk as if they are telling you the truth. Most of them are not—and not always lying, either. They are performing.

The first step to thinking clearly in this century is learning to tell them all apart. There are ten major voices competing inside your head.

1. The Truth Tracker

The truth tracker is rare. The truth tracker is someone who tries — genuinely, awkwardly, sometimes unsuccessfully — to make sense of the world as…

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