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James Freeman on Why Placemaking Matters More Than Buildings in Resort Architecture

In this conversation, James, a seasoned resort architect, shares insights into his career spanning nearly four decades. He emphasizes the importance of placemaking in architecture, focusing on creating unique experiences rather than just buildings. James discusses his journey from concept to construction, highlighting the collaborative process with clients and the significance of passion in architecture. He reflects on his global experiences and the universal similarities among people, advocating for a more connected world through travel and understanding.

Takeaways

James has been a resort…

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