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All Of It Was Rate

European short-term rental revenue rose again in August, and all of it came from rate.

AirDNA's European review, published 15 September:

RevPAR up 4.3% to €112.74. ADR up 7.5% to €160.10. Occupancy down 2.1 percentage points to 70.4%. Demand nights down 3.1% to 66.4 million.

Multiply the rate by the occupancy and you land on the RevPAR to the cent. Revenue grew, volume shrank. If you discounted through August to chase occupancy, you went backwards while the market went forwards.

One thing worth reading carefully. AirDNA's country tables are summer aggregates, June to August, not August alone…

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