Scaling to Selling a SaaS Business: Acquire a business for a £1 and sell it for more than £100 million!

SaaS ScaleUps: Pearls of Wisdom from Entrepreneurs · Apr 22, 2025 · 46m

Matthew Elson acquired Evotix (a health, safety and sustainability SaaS business) in 2011 and sold the business in 2023. He remains CEO, where he has led the company through commercial dispute, going from 10 to 150 staff, international expansion, growth funding, pricing strategies and much more. Today, Evotix is the leading player in its space in the UK and Ireland.

Throughout this incredible journey, Matthew notes one of the keys to success is, “building up that network of external advisors and supporters for the business. Your job as CEO, as the entrepreneur is to take the decisions, you…