Latest / Wedding Pros who are ready to grow - with Becca Pountney / Breaking down barriers and finding success. With Lianne Cole
Transcript
- 0:00So hopefully if anyone's thinking of starting, just, just set aside a little bit of money to help boost you at the beginning of your marketing.
- 0:06That's what I would say.
- 0:50I'm Becca Poundney, wedding business marketing expert, strategist, speaker and author.
- 0:55Over the last decade, I've combined my love of marketing with my knowledge of the wedding industry to help thousands of wedding pros and venues just like you learn new skills, strategize, get re energized and grow their businesses.
- 1:07Because after all, that's how you stay top of your game.
- 1:11Whether you're brand new into this industry or been here forever.
- 1:14I want to so grab a cup of tea or a cocktail, sit back and enjoy a brand new episode of my award winning podcast, Wedding Pros who Are Ready to Grow.
- 1:23Let's get going with today's episode.
- 1:29Today I'm chatting with Liane Cole, a Hampshire based dj, live vocalist and entertainer with a master's degree in opera performance.
- 1:36She now combines powerful live vocals with high energy DJ sets under the LMC brand.
- 1:41As a female dj, Leanne decided to explore female representation in our industry and she was really surprised to find out how few venues in her area had female DJs on their supplier lists in the late.
- 1:53Let me say that again.
- 1:54In the latest musician Census released in 2024, it showed that just 29% of DJs in the UK are female and that 51% of female musicians have experienced some kind of gender discrimination.
- 2:06That's compared to just 6% of men.
- 2:08In today's episode, I'm going to be finding out more about how Leanne is getting visible and how she's pushing through those barriers to find success.
- 2:14Leanne, welcome to the podcast.
- 2:16Hi.
- 2:17Thank you for having me.
- 2:18It's an absolute pleasure to have you.
- 2:20Now, before we get into our conversation and we've got lots to discuss, I want to find out a bit more about you.
- 2:26And we have to start with the opera because I read that in your bio.
- 2:30I loved it.
- 2:31I'm a big musical theater performance girl myself and so I was like, right, okay, let's find out.
- 2:36How does one decide to study opera?
- 2:40That is a good question.
- 2:41I'm not from a musical family at all, so I got, oh, I think when I was going for one of my auditions, they're like, so your family musicians?
- 2:48I was like, no, no, just me.
- 2:49And then I also, you're a bit of a freak.
- 2:50And I was like, yeah, pretty much.
- 2:52I don't know really.
- 2:53I started having singing lessons when I was about 11.
- 2:55And then my singing teacher at the time said, like, you know, you've got a big range, you could definitely do opera.
- 2:59And I had an auntie who liked opera, so I think her influence kind of came into it and I suppose I'm just a bit quirky and I was like, you know what, not everyone's going to do this, so
- 3:08I'll just give it a go.
- 3:09I love is a very niche interest, but you must have an incredible voice to be able to do it because it's also a really difficult thing to do.
- 3:17And people listening appreciate how difficult it is to sing opera.
- 3:21But like you said, you need a big range, you need a big voice.
- 3:23It's a tricky skill.
- 3:25It is, it's.
- 3:25And it's.
- 3:26I, sadly, I kind of feel like it's a bit of a redundant skill nowadays because the funding for opera has just gone down and down.
- 3:32Like I was recently offered some work for opera and it was three weekends of rehearsals plus the show and it was like £200.
- 3:38I was like, I can't, I just can't do that.
- 3:42So.
- 3:42Yeah, but the main difference I would say between like opera singing and just pop singing or singing with a microphone is essentially you are your own microphone, you are doing your own amplification.
- 3:52So.
- 3:53And the moving into more contemporary stuff was quite weird for me because I was still trying to sing like opera.
- 3:58My new singer was like, no, you don't have to do that, the microphone does all of that.
- 4:02So, yes, it's a bit of a difference.
- 4:04Okay, so you studied opera.
- 4:05Yes.
- 4:06And then tell us what happened next.
- 4:07So you, presumably you graduated and did you work, did you work as an opera singer at all?
- 4:12Did you go straight into contemporary music?
- 4:14What did you do?
- 4:14Okay, so I graduated my masters in.
- 4:18Oh God, when was it?
- 4:1820, I want to say 2013, I think.
- 4:20So I did try and get a bit of work, but part of the other issue with operas, there's loads of women.
- 4:26All of the operas are male heavy in terms of roles.
- 4:29Like some Mozart operas have like maybe 12 male roles and two women roles, for example.
- 4:36And I'm a soprano, which is the most common voice type.
- 4:38So it was really competitive.
- 4:40So I then had to just get a job.
- 4:42I worked for Lancome, I worked at the Albert hall as a steward.
- 4:44And then I kind of got bored and set up my own dog walking business.
- 4:48Just bizarre.
- 4:49Then I took over a children's entertainment company and I've been doing princess parties as well on the side.
- 4:55But yeah, so I guess opera Singing was never my, unfortunately was never my main income.
- 5:00I wasn't lucky enough where I could just rely on my parents to support me.
- 5:04When I needed the money, I had to work.
- 5:06So I was just performing as and as and when really.
- 5:10So.
- 5:11Yeah, okay, so you obviously had a business brain because immediately you thought, I know, I'll just start a dog walking business or just get involved in children's parties.
- 5:19So owning a business or being part of a business has obviously been a big part of your journey.
- 5:24You said your family aren't musicians, are they entrepreneurs?
- 5:29No, they've all got jobs.
- 5:30My dad was in the N.
- 5:31My dad was in the Navy.
- 5:33My mom was very much say, my parents are a bit older.
- 5:36They were 41 when they had me.
- 5:37So my mom was kind of had.
- 5:40She wasn't a, I wouldn't say she was a career woman, but she always had jobs.
- 5:43But she's just one of those who's just been happy to have a part time job just to fund her so that.
- 5:49Yeah, no, not really.
- 5:50And my brother works for Boots Opticians.
- 5:52So yeah, no, you're definitely, you're definitely writing your own story there.
- 5:58Yeah.
- 5:58So, okay, so talk me through that process because you're not getting a job in opera.
- 6:03You're like, yeah, I know, I'll start a business.
- 6:05What was it that made you think I'm going to start my own business rather than just going into another job?
- 6:10Do you know?
- 6:11I, I did work for someone for about three months dog walking and it, it was not good.
- 6:17I don't go into too much, but there was a massive conflict of personalities and I was just like, well, I need to make money and I enjoy dog walking.
- 6:26So I would, I don't, I don't know, I wasn't one of those people, like when they set up a business, they're like, right, you need a business plan, you need this, you need that.
- 6:33And I'm just like, no, I'm just gonna do it.
- 6:35So I just don't think in processes, I don't think, I think that's part of the issue.
- 6:38So, no, I just did it because I needed, needed a job and I kind of just didn't want to go and work for someone I don't know.
- 6:44No, that makes perfect sense.
- 6:46I always say I've become the most unemployable person ever because I love working for myself.
- 6:50I like to decide what to do, I want to make my decisions, I want to do things my own way.
- 6:55And I've never, you know what I've Been, here's a big admission.
- 6:57I've been in this business over a decade.
- 7:00I don't think I've ever written a proper business plan because it's not just me.
- 7:04I'm signing a fraud.
- 7:05No, I think there's a lot of people that spend so long writing a business plan that don't actually do anything.
- 7:09Now, obviously if you need to go and get money from a bank, sometimes you need something more on paper.
- 7:15Yeah.
- 7:16But actually, you know, there's a lot of things that we can do and I guarantee there's a lot of people listening who'll say, thank goodness they said that because we've never had a business plan either.
- 7:23But it feels like this kind of thing hanging over people.
- 7:25I need this business plan.
- 7:26But yeah, actually taking action and doing stuff is way more beneficial.
- 7:31Absolutely.
- 7:31Making money than writing it down on paper.
- 7:33Yeah.
- 7:34So, okay, let's get to where you are today then.
- 7:36So you started the dog walking business, you've got the princess parties.
- 7:39Where did DJing into the mix?
- 7:42That is a very good question.
- 7:45I, I don't know.
- 7:46I was never, I learned.
- 7:47So I've never been a multi instrumentalist.
- 7:50Like, I tried to learn piano, but I just couldn't cope with trying to sing and play piano at the same time.
- 7:56I got too nervous.
- 7:57Never been nervous of singing or forcing.
- 8:00So.
- 8:00So I suppose I thought, oh, I need, I like music.
- 8:04I've never been someone who, because I, I think a lot of people think, oh, she sings opera.
- 8:08That's all she listens to.
- 8:09No, that's not my friend who's a chef.
- 8:10I was like, so what, you cook for yourself?
- 8:12And she's like, well, I just put a pizza in the oven.
- 8:14Like it's the same thing.
- 8:15You need, you need to distance yourself from that.
- 8:18So I've always loved all music.
- 8:20Like I will listen to anything from like 1960s, like rock and roll, rockabilly, to like garage and like drum and bass.
- 8:28And then I could go on to like heavy metal and then rap.
- 8:32Like, it's just very random.
- 8:33I like everything because I think everything has something different to offer.
- 8:39So I guess for some ways I'd also had the musical training.
- 8:41So I guess in some ways to me I was like, why haven't I done this sooner?
- 8:45I think, and I absolutely love, when I'm DJing, I'm thinking, oh, do you know what?
- 8:50They won't expect me to play this, but I think I'll really like it.
- 8:52And then when the dance floor lifts off, it is amazing.
- 8:56And then I just Sort of dance along.
- 8:57I kind of feel like I'm part of it.
- 8:58I'm not One of those DJs that just stands there.
- 9:01I do feel and get into the dancing as well and feel like I'm part of the party.
- 9:06And DJing is really a performance art in itself, right?
- 9:09It is a whole performance.
- 9:10You've got that performance training.
- 9:12But being a DJ isn't just about playing a song.
- 9:14There is a huge performance element to it.
- 9:17There's a huge element of deciding what music to play when, how it all goes together.
- 9:21And I know you then enhance that with your own live vocals as well.
- 9:25But I'm going to tell the listeners another story that I may never have shared before, but years ago I worked in at Haven.
- 9:32At a Haven.
- 9:34Fun stuff, sure.
- 9:36I mean it was a mad moment.
- 9:37It was like a three month sin when I just finished university and I was like, I'm going to do this.
- 9:41And I did.
- 9:42But as part of that I didn't realize as well as all the singing and dancing and working with the kids, there were some nights where I had to be the DJ and I was terrible at it, I was
- 9:50really, really bad at it.
- 9:52And I realized, you know, it isn't just about playing music.
- 9:56Like you've got to line the next one up, you need to know what's coming, you've got to make announcements, you got to do all of these things.
- 10:01And so I'd love to know at what point you realize you had that skill, how you developed that skill.
- 10:06Because I don't think it's as easy as just thinking I was going to be a dj.
- 10:10Do you know, I think I have.
- 10:12I just put a post on TikTok about this and just saying like it was to do with some of the low rates of pay in some of the pubs and venues.
- 10:21But I understand pubs and venues are really struggling at the moment.
- 10:24So it's not really a dig at them, it's a dig at the system that they're in.
- 10:30But you know, I just said I've got so much to offer.
- 10:33Like I've got lots of performance experience, I'm a singer, blah blah, blah and some guy wrote, yeah, that's what they always look for when they're looking for a DJ in a pub.
- 10:40And I was like, well since when do you have to send a full CV of what you do when you're DJing in a pub?
- 10:47But the main thing I think is actually doing kids parties because I'm a lot of people will plan an entire kids party if anyone is kids, entertainers, you will.
- 10:55I'm pretty sure if anyone's listening will do exactly what I do.
- 10:59I have a rough idea, but I can't have a plan because kids are so unpredictable and so, so are parties for adults as well, especially when they're drinking.
- 11:07I kind of feel like if I can handle kids, I can handle drunk adults.
- 11:11There's not much difference to be honest.
- 11:14And I think it, I think that's part of it.
- 11:16But also, you know, it got me the confidence to announce because I'd be like, right, well now everyone you're going to sit down when they do the cake.
- 11:22And I'm quite good at engaging kids so I kind of feel like from that aspect that progression made sense.
- 11:29I think that makes perfect sense.
- 11:30Okay, so at what point in the story then was LMC born as a brand, as a website, as a wedding dj?
- 11:37What happened?
- 11:38Okay, so I think it was a conversation.
- 11:41I was so, so I have, I have adhd.
- 11:44Might not probably surprise a lot of people.
- 11:45Creative entrepreneur, that's kind of, that should be almost on the checklist I think if you've got adhd.
- 11:51So I for a while was going as ADHD Jay, but then I found that there was someone else and I was like, oh, okay.
- 11:57And literally there was just a discussion going around.
- 12:00I think we were having a barbecue at my parents house and my brother said like, why don't you just go like lmc, like just your initials?
- 12:07And I was like, oh, do you know what?
- 12:08I actually quite like that.
- 12:09And then I just had to figure out of a way to it and do just not make it just lmc because otherwise people be like, oh, what does that stand for?
- 12:16Whereas if I have it sort of written out, it's it, it is me, but it's also its own thing, I think.
- 12:22I don't know if that makes sense.
- 12:24And then I guess I progressed.
- 12:25I was just kind of at the beginning just like I'm just doing events, I'm just trying to get booked because you just want to get booked, you just want to get work.
- 12:31And then recently I've been branching more out into weddings, but I've kind of got my own branding for weddings and my own branding for like maybe like corporate stuff or like club stuff though.
- 12:44It was just meant to differentiate between the two.
- 12:47Yeah, makes perfect sense.
- 12:48So have you done your first wedding?
- 12:50When did you do your first wedding?
- 12:51How did that come about?
- 12:52Okay, so I've done three weddings actually so far.
- 12:54So my first one was in February.
- 12:56They booked Me on last minute musicians.
- 12:58I think in January it was very last minute and I had to go.
- 13:01So I'm in Southampton.
- 13:02I had to go all the way to Taunton.
- 13:04But they were, they were lovely.
- 13:06Like they were really, really relaxed and I've been lucky.
- 13:09All the three weddings I've done have been the most chilled people.
- 13:12They're more chilled than parents at organizing their kids.
- 13:15Second birthday.
- 13:15It's quite interesting.
- 13:18So.
- 13:18And that.
- 13:18Yeah, that was in a.
- 13:19Oh, it was in a school, but it was in the library and it was really nice actually.
- 13:22It was part of the school that they do sort of rent out for weddings.
- 13:26So yeah, it was.
- 13:27I was very nervous, don't get me wrong, I was nervous.
- 13:30But there was quite an experienced sax player there, so he was really helpful.
- 13:33The other issue I had was they booked me for live vocals and DJing and I went aphonic the week before, so completely lost my voice and I.
- 13:42Yeah, it was, it was not good.
- 13:44So I had to do a very reduced vocal set.
- 13:45But I got through it.
- 13:47Excellent.
- 13:47So you're kind of branching out.
- 13:48You're newer into the wedding industry.
- 13:50You said you've done three weddings, so where did your other two come from?
- 13:53Another one came through.
- 13:55I think it was hitched, actually.
- 13:57Even though I haven't paid for a.
- 14:00A listing on there.
- 14:01They just, they must have looked right through.
- 14:03But they just said they really liked how I worded what about myself.
- 14:06And they were like, they wanted a festival style wedding and they said like we just got the impression that you would be quite relaxed and you would just go with the flow.
- 14:13And that was that.
- 14:14That at A Field with a View, it's called In Winchester.
- 14:16And then my other one, that was actually through a venue that I covered for another dj and we've become friends now, but he often sends work my way if he can't do it.
- 14:26And that was through him.
- 14:27And that was at the dancing venue called the Dancing Man.
- 14:30So that was a nice one as well.
- 14:31Now I want to circle back to something you said right at the beginning in your story because you talked about opera and how hard it is to get into opera because it's a very male dominated space.
- 14:40A lot of the.
- 14:40Well, in terms of the positions are male and it's.
- 14:44It's hard when there's only two female roles.
- 14:46And yet you've joined a wedding industry which is very female dominated.
- 14:50The wedding industry is hugely full of females, but the DJ space is the opposite.
- 14:55And this really came to life for me recently because I've Been in the wedding industry over a decade.
- 15:00I've spoken at events all around the world and I love how female heavy it is.
- 15:03There's a real mix of genders.
- 15:05And then this year I got booked to speak at the DJ conference Pro Mobile, which I loved.
- 15:10But oh my goodness me, it was me and a lot of men.
- 15:13I, I was really shocked to walk in and to be in such a minority because not used to it.
- 15:19And it really brought home to me in person.
- 15:21Wow, there's so few female DJs in the space.
- 15:26Why do you think that is?
- 15:27I think, I think historically like people just obviously equality for women has gotten better, but it's, it wasn't really a thing until this sort of the protest more so in the sort of 60s and 70s really.
- 15:42And I just think classically it was a male dominated thing like can.
- 15:46When you think about radios, like announcements back in say the 1920s and 30s, how many of those announcers were female?
- 15:52Like I would have to look into that.
- 15:54I can't give you a figure.
- 15:55But when you look at, when you listen to a lot of the historical like radio shows, it's mostly male voices.
- 16:01So I do wonder if it's just kind of trickled down through the years like that.
- 16:07And there also there are a few biases as well.
- 16:10Like some men still say that women only do well as DJs if they get the boobs out.
- 16:15I know plenty of male DJs with boobs and they don't get their, don't get their boobs out after that.
- 16:20So you know, there's that.
- 16:24And I think that also some people think that female DJs aren't as skilled as well as, as men.
- 16:30Yeah, there's kind of just a few biases.
- 16:32I think it's just wild to me though because even as you're saying those things to me, my brain is just exploding thinking well, what a ridiculous thing to say.
- 16:39Like of course you're let not any less or more skilled.
- 16:43You're just, I know different and there's nothing to do with gender.
- 16:46I mean you could have a male DJ that's absolutely terrible.
- 16:48And we've all come across some of them.
- 16:50You could have a male DJ that's incredib incredibly talented and it would be the same in the female space.
- 16:54Like I don't see gender being a thing.
- 16:56But the comment about you can only be a good DJ if you get your boobs out like that.
- 17:00Again, that doesn't surprise me because you know the only kind of negative towards female comments I've ever heard in the wedding industry are sadly from among the DJ community.
- 17:10And I think, you know, something's got to change.
- 17:12I know some really great female DJs who are incredibly talented and it's a great space to come into, but I can see that it's also an intimidating space to come into.
- 17:21So what have been some of the personal challenges, challenges you face?
- 17:24Have you faced any personal challenges?
- 17:26Has it been difficult to enter the DJ space?
- 17:28Do you mean as in, as a wedding DJ or as a woman or sort of, or just anything?
- 17:33All of them, all of the above.
- 17:36So I.
- 17:37I don't know.
- 17:37There's more.
- 17:38So there is a thing happening at the moment.
- 17:40So more people are wanting to book female DJs, but sometimes it's a token, you know, you're the.
- 17:47You're the token hire.
- 17:48So I saw a post recently, they were like, oh, we've got a main DJ at Isla White Festival, we want a female dj, the support dj.
- 17:57And I got in contact and I quoted what I thought was a fair fee.
- 18:00It was like 12 hours a day.
- 18:02What I've quoted was a fair fee.
- 18:03And then they're like, oh, could you do it for any less?
- 18:05And I was thinking, but what is the main DJ getting paid?
- 18:07I, obviously, I'm not the headliner dj, but I need to be paid for my time for 12 hours and I've got basically hop on as and when the main DJ is off.
- 18:16And I actually felt that I would be doing more DJing per day because he can just go away.
- 18:23But as I wouldn't have that option, I would always have to be there to step in when he wasn't there.
- 18:28Whereas I don't think I could say to him, oh, I'm just going to pop off now, could you just jump on?
- 18:32So that.
- 18:32That was one of them.
- 18:33So again, I suppose not feeling like a token hire is one of the things that I've mentioned.
- 18:38But also like people on Facebook always asking for DJ recommendations, like.
- 18:43So I would say 98 of the people commenting on men, I could probably name you on my.
- 18:50On one hand, how many female DJs, I regularly come up as recommendations, even from people.
- 18:57I think the other issue is, I suppose if men, if men are working in a predominantly male space, they're always going to recommend their friends, aren't they?
- 19:06And most men have male friends.
- 19:08I think that's one of the other things where it might.
- 19:10The other reason why it might be male heavy is friendship referrals and stuff like that.
- 19:15Yeah.
- 19:16But it's difficult, isn't it?
- 19:17Because actually, if we've got less women in the space, then there's less women to be there.
- 19:22And I think, like, really, we need to encourage more people to come into the industry and, and realize, you know, there is a great industry here.
- 19:29Why shouldn't we have more female DJs?
- 19:31Why shouldn't that be an opportunity that you explore?
- 19:33Why shouldn't you bring that to the forefront?
- 19:35Because it's a great thing.
- 19:36And actually, the more people we see doing it, it's a bit like women's football.
- 19:40My daughter is heavily involved in female football.
- 19:42Oh, that's amazing.
- 19:43And it's the same, right?
- 19:44So, yeah, the more they see, the more they do.
- 19:46And now she's grown up in a world, she's nine years old where, where she doesn't see female different as a football, as any different to male football.
- 19:53Now, I can promise you, those men on Facebook, I see the comments all the time, not about her, but just about female football in general.
- 19:58But actually the next generation coming through see something totally different.
- 20:02And I think, I guess for.
- 20:03For true change in this space, it needs to be the same thing.
- 20:07Like younger women, other women coming into the space need to see that there's a place for them.
- 20:11Because if they can see you can do it, then why shouldn't they do it too?
- 20:14So visibility is so important.
- 20:17But, you know, it's that chicken and egg, isn't it?
- 20:19Of.
- 20:19Well, there's not many of us, so it's really hard to get.
- 20:21So.
- 20:21So how do we do more to do that?
- 20:24There's another area, though, that I really want to touch on just briefly because it might be triggering for some people.
- 20:28But I think it's important because another stat that I found in that survey, the census from the musicians that I looked at earlier, was that 33%.
- 20:38Okay, 33%.
- 20:39One in three female musicians reported that they had been sexually harassed while working, which blew my mind.
- 20:48But again, going back to the comments you made earlier, it's not a million miles.
- 20:53I was recently at UK Wedding association meeting and we had a whole discussion.
- 20:59It was across a wedding industry meeting and we had a whole discussion about sexual harassment in our industry.
- 21:04And it was the first time I'd really heard that being brought up in an educational space.
- 21:08And then I came across this stat again.
- 21:10And I thought, we've got to discuss this again today, because it clearly is something that people are facing they should absolutely not be facing.
- 21:18So I guess my question to you is, is it something you've experienced and what should we be doing about it?
- 21:24As an, as an history, I think I might.
- 21:27I don't know if I.
- 21:28I don't know.
- 21:29I don't know how I can explain it.
- 21:30I've never faced it from a physical standpoint.
- 21:33Like, I've.
- 21:33I'm lucky.
- 21:34I have possibly faced it in other.
- 21:35In other areas of my life, but not so much DJing.
- 21:39But I have had it where, like, men have just been hanging around the DJ booth, for example, I get a lot of men complimenting me on my looks, which is.
- 21:47Is nice, but it's not always necessary.
- 21:52And.
- 21:53But when it's.
- 21:54I find it worse than it's very drunk men.
- 21:56And I suppose I feel that I can't be assertive because I'm like, I'm here to do a job.
- 22:01But I sometimes just want to say, can you just go away?
- 22:03But when you're in a sort of area where there's not any security guards or anything like that, like on the door, I've kind of just had to just stand.
- 22:11But I, I've just never felt comfortable enough to go, can you stop?
- 22:14Can you go away?
- 22:15Whereas I feel like if that was a man, that wouldn't be happening.
- 22:19But I, I don't know because I kind of feel like we're in 2026.
- 22:22Like, people are aware of these things.
- 22:25You know, men should know better.
- 22:27It's probably not just men doing it.
- 22:29I'm sure some men are getting harassed by women, but people in general should know better.
- 22:33And I'm like, if.
- 22:33How have we managed to get to 2026 and this behavior is still happening at such a high level and proportionately more towards women as well.
- 22:42I just, I, I don't understand social media that.
- 22:44It's discussed, it's brought up, we're discussing it right now.
- 22:47I've seen similar figures to yourself.
- 22:49So, you know, and I guarantee if I tried to post this in a, I don't know, say, like a Facebook wedding group and just say, look, please bear in mind, blah, blah, blah.
- 22:56But I would probably just get people coming at me and having a go at me and saying, this is not true.
- 23:01And people, denialism is just a massive.
- 23:06What do they call it?
- 23:07I think denialism is endemic in, in our population, I think.
- 23:10Yeah, and.
- 23:11And it's difficult because it is happening.
- 23:13And this discussion that we had was before was really interesting because, you know, we're talking about the stats with musicians, but the female photographers sharing stories about things that had been said to them, things that, again, as women,
- 23:24I think sometimes we just kind of brush off or we just think, oh, it doesn't matter.
- 23:28But actually, when you share them in that space and you're talking about it to each other, we're all kind of shocked.
- 23:33And actually some of the men in the room were most shocked, you know, because they don't necessarily have those comments.
- 23:39And they were shocked to hear that their peers in the industry were having things said to them or having, you know, being touched or being said inappropriate things to them.
- 23:48And even in 2026, it is still happening.
- 23:50And I think as an industry, talking about it is really important.
- 23:53Both.
- 23:54You know, we're not saying that, you know, men are all terrible.
- 23:58Absolutely not.
- 23:59But what we are saying is we are still sometimes facing these situations.
- 24:03And actually there should be spaces, you know, within the venue with a wedding planner.
- 24:07You know, as a photographer, there should be people you can go and speak to if a guest is causing you an issue.
- 24:13Like, if someone is, you should know and you should be told who that person is.
- 24:17And you should be able to kind of, kind of quietly or silently reported, you know, I'll tell you another story.
- 24:22I've just flown back from Orlando and I was on an airplane and I was sat in an exit row.
- 24:27And so, you know, the air hostess, whatever, was stood right by me.
- 24:30She sat opposite me to, you know, when we were taking off.
- 24:34Yeah.
- 24:34And just before takeoff, when passengers were coming on, a male passenger came on and he started talking to her right in front of me.
- 24:41And he was so inappropriate again.
- 24:44I couldn't believe it was 2026, just the things he was saying to her.
- 24:47And it was so.
- 24:48It's difficult because it's so gray.
- 24:49Right.
- 24:49He didn't say anything that you'd go, right.
- 24:51He needs to be arrested.
- 24:52But he was just saying things, oh, you look really good.
- 24:54I hope you're going to come and serve me through this flight.
- 24:56You know, it just made me feel really icky just even hearing it.
- 25:00And he walked off.
- 25:01And my instinct was just to say to her, are you okay?
- 25:04And she just said to me something like, oh, yeah, we just have to deal with it.
- 25:08And I thought, we shouldn't just have to deal with it in 2026.
- 25:10Now, I did hear her go and speak to her supervisor.
- 25:12She actually switched sides of the plane and went and said the other side.
- 25:16I'm thinking, thinking, what's worse than now being having to be stuck in this tin can in the sky for eight hours overnight with this guy that's just been inappropriate with You.
- 25:24But we should all, as solopreneurs, also have a route.
- 25:27Right.
- 25:27We may not have a supervisor, but we should know who in that venue is responsible for safety and who in that venue is responsible for the guests.
- 25:36And, you know, we can put in our contracts with our couples things around.
- 25:40You know, if.
- 25:41If your guests show us any of this kind of behavior, it's down to you to deal with it.
- 25:46Or, you know, we can put things like that in our contract.
- 25:48And I think we do need to get better at talking about it.
- 25:51And you're right.
- 25:51If you talk about it publicly, you'll get all sorts of backlash and people saying all sorts of things.
- 25:56Trolls on the Internet.
- 25:57But actually, we are a female heavy industry, and I think we should be having these discussions Both as female DJs, but also photographers, planners, florists, you know, people working alone.
- 26:06Absolutely.
- 26:07Spaces, especially when people are getting drunk.
- 26:09So it's, you know, it's not the most joyful thing to talk about, but I think sometimes it's the most important, important things to talk about.
- 26:16Now, we talked earlier as well in my introduction that you did a bit of digging into some of your local supplier lists.
- 26:22Yes.
- 26:23I would love to know, why did you decide to do that in the first place?
- 26:26You know, it's a really good question.
- 26:28My brain goes in all sorts of things, all sorts of ways.
- 26:32And I think I was just kind of.
- 26:33We were talking about shoestring budget.
- 26:35I was thinking, well, getting.
- 26:37Being a recommended supplier, you don't pay for that.
- 26:39So it could be.
- 26:40It could be a route to kind of getting.
- 26:42Getting more work and getting more recognition.
- 26:46And it wasn'.
- 26:47The fact that I was like, I just want to go, hey, can I be a recommended supplier?
- 26:50And then they'd be like, yeah, sure.
- 26:51Like, one of the venues I approached, I'd actually organized a Princess afternoon tea there earlier this year for kids.
- 26:58And it went really well.
- 26:59They were lovely.
- 26:59They were.
- 27:00I worked with another venue last year, and that was a nightmare.
- 27:04So I found a new venue, and I could not, like, criticize any part of the service that they provided me.
- 27:11So I was like, look, you know, you.
- 27:12I've worked with you now.
- 27:14You know, I'm reliable.
- 27:15You know, I do a good job.
- 27:16Like, how.
- 27:17How would I go about becoming a recommended supplier?
- 27:20And they were like, oh, well, we don't really want to.
- 27:22We've already got people that do what you do.
- 27:24They obviously don't have a singer and DJ, but they have a singer and a couple of DJs, and they just Said, like, we don't want to upset them.
- 27:31And so I was thinking, right, well, what's the, what's the process?
- 27:34What.
- 27:35What are the.
- 27:36What other suppliers are recommended?
- 27:39And I think that's how.
- 27:40How I got into it.
- 27:40And I was just looking and I was thinking, if these are actually mostly women, and I, I couldn't find anyone with a female, an evidently female name.
- 27:50So there was like, say, Dave, independent dj.
- 27:53Probably not a woman.
- 27:55Steve, independent dj.
- 27:57And then you might have had like, agency names like Amazing Discos.
- 28:02And you're like, well, I don't know if that is run by a man or a woman.
- 28:06But there was just no, clearly, sort of, what do you call it, entrepreneur DJs that were.
- 28:14That were women.
- 28:15I guess that was it.
- 28:16That's just where my trail of thought went, I think.
- 28:17Okay, so you did, you did the digging, you looked at the list.
- 28:20You thought, there's not many females.
- 28:22Now here's the challenge.
- 28:23Okay?
- 28:23So, yeah, and I'm gonna throw it right back to you because, you know, I know, and people listening will know that just getting on a supply list of any kind of it, you know, male, female, anything is a
- 28:33real challenge.
- 28:34And, you know, it takes a lot of work to get on there.
- 28:37On the other hand, we're saying we want to see more representation.
- 28:40We should be having options.
- 28:41We want to see female DJs on some of these lists.
- 28:43How do these venues then navigate this without it looking like tokenism?
- 28:48Right, because they could listen to this now and go, oh, we ought to have a female DJ on, Or do you want to be our female dj?
- 28:53But that kind of comes right back around to what we were saying earlier is like, you're just there for a box ticking exercise.
- 28:58So, you know, where do we think?
- 29:00What do venues need to do better?
- 29:02Is it that we as an industry need to do better?
- 29:05Is it that as the female DJs need to be.
- 29:07Be speaking up for themselves more?
- 29:08Give us some thoughts.
- 29:10It's.
- 29:11I don't know, I kind of feel like.
- 29:14I don't know, it's a real struggle.
- 29:16Like, there's obviously some reason that female DJs haven't been able to build the relationships with the venues that male DJs have.
- 29:26But again, I don't know why.
- 29:29And also the other thing is, the other way to get recommended by a venue is to get couples to book you.
- 29:35And it can be independently from the venue.
- 29:37But again, how do you, when you're struggling to get visibility, like, how do you convince couples to book you as well.
- 29:44It's just, it's just, it's just a circle.
- 29:47But I don't think anyone who has, you know, worked hard enough and gotten such a great reputation that they're now a recommended supplier, I don't think any of those people should be taken off.
- 29:58I just, I wonder if venues could have like a trusted suppliers and maybe upcoming suppliers.
- 30:03And that doesn't necessarily.
- 30:04And they could actually say, look, these are people that have maybe come to our venues a couple of times.
- 30:10We don't have like a massively long standing relationship with them, but we are really passionate about giving newer people in the industry some visibility, something like that.
- 30:23But again, it's just, I don't know then that might annoy the suppliers that are already there.
- 30:29But there does seem, seem a little bit of, a little bit of gatekeeping.
- 30:34Not necessarily consciously.
- 30:35And I don't think all these decisions are conscious either.
- 30:37I just think they're long, long sitting systems and processes that work.
- 30:42And I kind of feel a lot about, a lot of the wedding industry is very much about playing it, playing it safe because people want reliability and want what, what they know is going to work.
- 30:50I absolutely love that idea about having rising star suppliers on the list though.
- 30:54So any venues listening?
- 30:55I think that's a great concept.
- 30:57I would say it was, I pitched.
- 30:59It to that venue, to the venue who I asked and they said that would just annoy our existing suppliers.
- 31:04And I was like, but I would just, I would just market it as an up and coming.
- 31:07And you don't have to say that you endorse all the suppliers.
- 31:10It would just be people that I've personally vetted or even I've worked with.
- 31:15Sometimes I do work with newer people and it would be people I would reach out to, but they, they were just like, no, we, we wouldn't want to do that because we wouldn't want, want to upset our existing
- 31:22recommended suppliers.
- 31:23And I was like, oh, okay, well,.
- 31:25To that venue I, I have a message for you because I think a venue seriously.
- 31:30And you're thinking that we, we need to look at the perspective as well, because who are we there to serve?
- 31:35Are we there to serve people who've been on our list as a supplier for a long time, or are we there to serve our couples?
- 31:40And if we're there to serve our couples, actually is there benefit in giving people fresh ideas, fresh perspective, different diversity in the kinds of people and backgrounds and ethnicities and religions and all of the rest of the things
- 31:53so that we can give people choice because actually, you know, we're not serving the.
- 31:57Unless they're paying you a lot of money behind the scenes that we don't know about in commit condition.
- 32:01Like why are we so worried about them?
- 32:03If they are amazing and doing their job, then of course they need to stay on that list.
- 32:07That doesn't mean more people can't come into the mix.
- 32:09That doesn't mean we can't see new exciting voices as well.
- 32:13You know, another story fresh from being in Florida.
- 32:16I noticed when I was in Florida, I'm on both Uber and Lyft for taxis and both platforms.
- 32:22While I was out there, I hadn't used them for a while.
- 32:24Now have a female option whereas it as a female, female user it now you can turn it on to prioritize you getting female drivers.
- 32:33And I was like, that doesn't necessarily mean that the men drivers aren't good.
- 32:38But actually in some situations, sometimes actually I would feel more comfortable traveling alone in another country to have a female driver.
- 32:44And that has now become an option.
- 32:46And you know, yes, it's a different situation.
- 32:49But there may be some people out there who specifically want to work with a certain gender because for whatever reason that it makes them feel more comfortable.
- 32:56And as a venue or as a planner, we should have different options up our sleeve.
- 33:00Yes.
- 33:01We don't just want you on the list because you tick that box.
- 33:03Of course you need to bring something different to our, to our couples.
- 33:07But actually sometimes having a variety, having options is a good thing.
- 33:11And having something different.
- 33:12Like I guarantee that a lot of those DJs on that list definitely don't do live vocals, definitely don't have an opera background and definitely don't bring the same kind of energy to a party that you do because you're
- 33:23different, not because of your gender, just because of who you are and what you do.
- 33:26Yeah, absolutely.
- 33:27I think.
- 33:27And also a lot of DJs don't come from a performing background.
- 33:30A lot of them are just, they just like music and they've just, they, they've just kind of gotten good at it through experience and years.
- 33:37So I mean, I can't say that I've been doing DJing for 10 years.
- 33:40No, I haven't.
- 33:40But I've got a lot of knowledge in other areas that really support my, my DJing.
- 33:47Absolutely.
- 33:48But the other thing is about, you know, if you, if you've got a couple of another culture, you know, they might not want a standard, I would say a standard white person dj like they may want.
- 33:59Well, I might want A different, different race.
- 34:01I might want a black DJ because they might have a better knowledge of the type of music that we like.
- 34:06Like, we can't just keep putting all couples into one box thinking, oh, wow, they're all gonna like Mr.
- 34:11Brightside.
- 34:12They're all gonna want to listen to Sexes on Fire.
- 34:15I'm like, no, I.
- 34:16The weddings I've done have been clear examples of that.
- 34:17Like the wedding, the festival wedding I did, they wanted loads of, like, Afrobeats.
- 34:21So I was playing like reggaeton and dancehall and maybe a bit of Mumbaton.
- 34:27And then later, then they.
- 34:28A lot of the younger people left the dance hall.
- 34:30Then the other older generation come on, they're like, oh, could you play some ACDC and Rolling Stones?
- 34:33And I was like, yeah, go for it.
- 34:34I'll play it.
- 34:35And then the younger ones came back and I was like, right.
- 34:37And then they asked for a bit of disco.
- 34:39And I was like, well, that's great, because everyone.
- 34:41Everyone loves disco.
- 34:42So I was putting on a bit of like, Jackson 5, Earth, wind and Fire.
- 34:45And then the bride I knew, like, drum and bass, but they had said like, maybe drum and bass nearer the end of the evening.
- 34:50So the last sort of 25 minutes, I then had to whack some drum and bass on for the bride and stuff.
- 34:55But that's what I mean, they weren't.
- 34:56That was a way wedding that I also.
- 34:58We had some people from the Phil.
- 35:00It was a Filipino wedding, so karaoke played a big part of it because that is huge in their culture.
- 35:05And they were really liking a lot of the kind of the reggae ton, which features some more Latino sounds.
- 35:11So, you know, I just had to be prepared.
- 35:13But that's why I think sometimes I'm good for that because I like everything.
- 35:16So I've got a little bit of knowledge of different types of music and.
- 35:19And stuff.
- 35:20But, yeah, that's.
- 35:21Not everyone just follows.
- 35:22Not everyone just wants the same thing.
- 35:23Thing.
- 35:24Yeah, absolutely.
- 35:24And for too long, we kind of put couples into a this is what all couples want box.
- 35:28And we're seeing now more than ever.
- 35:29I mean, you can see it all over social media.
- 35:31People want their own thing.
- 35:32They want to bring their own personality, their own vibe.
- 35:34They want their own agency over choice.
- 35:35They want diversity.
- 35:37And so as venues, as planners, as people in the industry, we should have.
- 35:40They should be diversifying.
- 35:41Diversifying and widening our own networks and mixing with different kinds of people.
- 35:45Because that is going to make you better at your job.
- 35:48Yes.
- 35:48Now we're going to move away from gender for a moment.
- 35:50And if you are one of my lovely male DJs listening, please know that we're not hating on you today at like you're amazing at what you do.
- 35:57I just think there's time for a discussion about this.
- 35:59But I want to change subject to marketing because you are newer into the industry and I think it's really interesting for people to hear from you because there'll be a lot of people who are also newer into the
- 36:09wedding industry listening to this podcast and one of the things you said has been a struggle is trying to be visible on a shoestring budget, trying to make things work.
- 36:17So I would love to know what have you been doing to help yourself?
- 36:21What have you found effective to get more visible without spending loads of money?
- 36:25Okay, so I've had to basically become a full time content creator for myself.
- 36:31So at one point I was running, I was running technically three businesses because I also style wigs.
- 36:37But that's a completely random thing that I do that in thing with my princess company.
- 36:41But yes.
- 36:44So social media is really important.
- 36:46I've tried to make sure that I'm monitoring trends in the wedding industry so that I can do a post about that and also sometimes just monitor social media trends and then trying to make that trend relevant to your,
- 37:00to your niche basically.
- 37:02But yeah, social media is really important.
- 37:05I have been doing.
- 37:06A lot of people do.
- 37:07I don't love doing it, but just posting to local Facebook wedding groups, but not the same ones every week and not to everyone all the time because a lot of couples are in the same so they might just
- 37:16see your post in every single group and it looks a bit spammy.
- 37:19So that's another thing I've been doing.
- 37:21I was getting quite.
- 37:23People are always looking on Facebook for DJs but it's the same, it's the same recommendations over and over again.
- 37:30And the people that are always getting recommended are the most visible as well.
- 37:33And you're like, oh, it's so frustrating.
- 37:35That is another thing I've been doing.
- 37:38I've Also, I'm doing one.
- 37:40One wedding fair.
- 37:41I budgeted for one.
- 37:42It's cost me £200.
- 37:45I'm in the process of buying a house and I need a new car so I don't have lots of extra money.
- 37:50So I, I've.
- 37:52I've sort of looked through the wedding fairs and thought this one is probably the one that's most aligned to my brand and the sort of people that I want to attract.
- 38:00Sending one wedding fair.
- 38:02And I also have signed up to guide, you know, guides for brides.
- 38:06They have got quite a.
- 38:08They've got the cheapest monthly kind of boosted listing.
- 38:12It's still not their highest one, but it was like, it works out about £19amonth when you include VAT.
- 38:16But out of that one, you also get free invitations to their, like, networking events.
- 38:22And so I've signed up to go to a couple of those and the lady, I think her name's Annie, she was really lovely, she said, look, come along to our networking.
- 38:29It's normally like £95 because you're paying monthly, you come along for free.
- 38:33And even if I can't get in front of couples, getting in front of other suppliers is as beneficial, I would say.
- 38:40So that's the other thing I.
- 38:43You can pay for listings, but only do it if you can.
- 38:46And I would wouldn't recommend paying for the most expensive ones.
- 38:50The other really key thing is search engine optimization.
- 38:54So a recent study done, I think, or like a thing done in America, I think it was like 500 vendors.
- 39:01Most of their business still comes through Google from their website.
- 39:06TikTok is like 4% apparently.
- 39:09But more people are using TikTok now for, for their like, mood boards.
- 39:14So instead of going on Pinterest, they're going on TikTok.
- 39:17So that's why social media is.
- 39:19But yeah, SEO and making sure you've got a great, a great website.
- 39:22To be fair though, I see some very busy DJs with horrific websites.
- 39:25So, yeah, but they're very good at the networking and the word of mouth and they're established and actually, you know, I always say word of mouth is one of the most powerful forms of network of marketing.
- 39:36Sorry.
- 39:36And networking and getting yourself out there.
- 39:38And it's free?
- 39:39Yeah, absolutely, it's free.
- 39:40Or it could be really low cost.
- 39:42And actually, you know, going back to everything we said throughout this conversation, getting yourself out there, networking, meeting more people, getting more visible, talking to more people, that is what ends up with people recommending you onto these Facebook
- 39:54groups.
- 39:55That is what helps you open doors into these venues and to show people what you can do and who you are, you know, and so actually, you know, everyone listening, the one thing you should be doing is getting
- 40:04out there and meeting people face to face.
- 40:07Because, yes, you can chat online, yes, you can chat on email, but the biggest breakthroughs will come when you're in person and people could meet you and see you and hear about what you're doing.
- 40:15So, yeah, absolutely.
- 40:17Networking, I'm a big advocate for it.
- 40:19And the stuff that guys for brides are doing with their networking is, is excellent.
- 40:22So it's well worth looking into it.
- 40:24So Leanne, what is next for you?
- 40:27What are your plans over the next few months?
- 40:29So obviously I've got the two.
- 40:31So I've got the two networking events regardless of brides.
- 40:33I've got.
- 40:35What is it?
- 40:35The wedding fair on the 13th, on the 12th, I'm actually part of.
- 40:39It's.
- 40:40It's not paid, but it's a festival in Southampton.
- 40:42It's called Music in the City and all local musicians are there.
- 40:46So I'm actually doing my first kind of public live vocal dj, DJ set because most people either book me as a vocalist or a dj.
- 40:53Some people can't quite grasp that I can do both.
- 40:56That's another issue I'm finding now is being a multi disciplined entertainer.
- 41:01Like some people are like, so, so what do you do?
- 41:03And I'm like, well, it says right there what I do.
- 41:05Anyway, so that's another thing that I'm doing.
- 41:07I've got another wedding in November, I think.
- 41:11I think just, just trying to get my name out there, I think, and just do more things.
- 41:16I'm also trying to organize some kind of unusual, like they say, rave concepts with some local venues.
- 41:24So again, I've just got to chase them up and just trying to get my name out there.
- 41:27That's it.
- 41:28That's it.
- 41:28Really.
- 41:28It's just.
- 41:29Yeah.
- 41:30And moving house, obviously.
- 41:31So.
- 41:31Yes.
- 41:32Well, for those of you that are listening, go and follow Leanne, go and see what she's doing because it's been really interesting to talk to you, Leanne, right at the start of your journey to hear about how you're
- 41:42trying to break through these barriers, trying to, trying to change the concept and show.
- 41:45There are other female DJs.
- 41:46You know, I know at least one other female DJ in my community and I'm sure she'll reach out and connect with you, but I'll make sure I put all of your links, your website, everything like that.
- 41:55Thank you.
- 41:56In the show notes and just tell us how to spell LMC because people will just be thinking it's the initials.
- 42:01That is E, L, E, M, C,.
- 42:03I.
- 42:03Fabulous, Leanne, thank you so much.
- 42:05Before I end the podcast, I always end my podcast with the same question.
- 42:09So I'm going to give that to you now.
- 42:10And it's this.
- 42:11What's one thing you personally wish you'd known sooner in your business?
- 42:15I suppose I wish I'd known to budget more for marketing early on, I think that would be the thing I would definitely wish I'd known more of.
- 42:24So hopefully if anyone's thinking of starting, just, just set aside a little bit of money to help boost you at the beginning of your marketing.
- 42:30That's what I would say.
- 42:31Yeah, absolutely.
- 42:32Leanne, it's been such a pleasure chatting to you.
- 42:34Thank you so much for your time, for being so open and candid.
- 42:38If people want to chat to you, what are the best people platforms for them to find you on?
- 42:41I think probably Instagram I think is the best one.
- 42:45Obviously I've got my website.
- 42:46I also have WhatsApp, but my mobile is on my website.
- 42:49So you can always feel free to WhatsApp me.
- 42:51But I would say Instagram is kind of my, my preferred platform.
- 42:54Fantastic.
- 42:55And if like me, you're intrigued about how being a DJ and a vocalist at the same time works, there are videos on your website which I went and watched because I wanted to understand how it works and they're
- 43:04awesome.
- 43:04So do and have a look at Leigh Anne's website.
- 43:07Go and watch it.
- 43:08If you don't understand how she's doing both at the same time, well, go and watch it and you can see some great examples.
- 43:13Leanne, thank you so much.
- 43:14It's a pleasure to connect.
- 43:15I wish you all the best in the future.
- 43:17Thank you.
- 43:18Same to you.
- 43:18Thank you so much for having me.
- 43:19What an interesting conversation with Leanne.
- 43:22I think it's really interesting point to look at this male dominated space and how females enter that space and it's not necessarily about gender, it's about opportunity and visibility and I think, I think that was a great conversation.
- 43:33If you've got thoughts, if you've got questions, if you've got feedback, reach out to me, but please don't troll me.
- 43:38We don't appreciate that.
- 43:39We'll see you all next time.